https://remail.io/run-effective-email-marketing-campaign/ Artem Tunik
How to Run an Effective Email Marketing Campaign? Creative Tips & TOP-10 of Best Examples Both small and large businesses are always in search of an efficient way to promote their products or services to the target audience. This is the right task for an email marketing campaign. It means you deliver a series of emails to set a contact with potential customers. Such approach can be used for promoting your recently opened business or the new features and offers of the well-established one. In both cases, this is how you can persuade the receivers to engage with your brand, buy products, ordering services and so on. For business, it means growing and increasing revenue. Crucial Elements of Email Marketing Campaigns Both professionals and starters will get benefits of reminding these 9 crucial elements of every marketing campaign. In order to make your campaigns successful, you need to optimize each of them. Adjust every component to the content and the purpose of every email you send. 1. Subject Line It helps to grab the receiver’s attention as it is the first part of the email the person sees when gets it. Subject line motivates the reader to open the letter. So it has to be relevant to the interests and pain points of your audience. Personalization elements work as well. It can be personal or the company name. Add actionable lines if appropriate. 2. Sender’s Name Along with subject line, this is another eye-catching element for the receiver in your email. According to the most successful email marketing campaigns’ results, the proper approach here allows building trustful relationships with your subscribers and maintaining your open rates as well. If possible, use the actual name of the person in this line and add the signature in the end. It makes the receiver feel he or she communicates with a person, not the automated messenger. 3. Personalization It means much more than just adding receiver’s name. You need to take into account other elements like location, age, occupation and other interests. This information is often provided on the social media accounts so there is nothing stalking in this approach. Customized emails show better results compared with mass ones. 4. Body Text It is not a rocket science and every guide on how to run an email marketing campaign highlights that in optimizing email in general great importance lies in the body itself. You need to choose: the proper language; o the level of formality; o