Lucy cole prestige properties profile

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Exclusive Agency Option 1 There are several major advantages in marketing by the Exclusive Agency method. YOU HAVE TO STATE A PRICE There is a direct relationship between the price asked and the amount of buyer enquiry because buyers often judge "value for money" without even seeing the property. In general - the lower the price, the more enquiry you get, the higher the price - the less enquiry you get. OVERPRICED PROPERTIES LOSE BUYERS Real Estate Institute of Queensland statistics show that buyers know value: A price that is 1% over market value loses 10% of potential buyers A price that is 5% over market value loses 25% of potential buyers A price that is 10% over market value loses 50% of potential buyers A QUICK SALE IS MORE LIKELY WHEN THE PROPERTY IS PRICED CORRECTLY There is a sense of urgency for buyers to act when a prestige property is first put on the market. This stops buyers from shopping around and taking their time. ONE AGENT DEALS WITH ALL PROSPECTIVE BUYERS When a property is listed by EXCLUSIVE Agency, the only person who deals with all the buyers and the vendor is the Agent. You are kept well informed on the progress of your sale and you know how the market is reacting to your price. This is an effective way of achieving the right price for the property. ONLY ONE AGENT'S SIGN IS PLACED ON THE PROPERTY One Agent's PRESTIGE sign is placed in a prominent position on your property. If a property has two or more signs on it buyers usually assume that it is overpriced or that there is some difficulty in selling the home.


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