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DO DILIGENCE

QU I E T FOU N DAT I O N H E L PS P ROACT IV E INV ESTO RS U NDERSTAND T HEIR P ORTFOLI OS

Millennials are Overexposed to Cannabis By James Blakeway

cross the world of financial media one topic pops up repeatedly: “How are millennials saving and investing?” Born from 1981 to 1996, millennials have now reached ages 23 to 38. As baby boomers (1946-1964) retire and members of Generation X (1965-1980) become content with

their investing and savings habits, financial firms are shifting their focus to millennials for opportunity. One firm succeeding in this endeavor is Robinhood. Robinhood’s basic, intuitive mobile app, combined with its pricing, has secured the company a place with millennials over the last several years.

A

Perhaps the most interesting component of Robinhood is the “Top Stocks” list it displays to clients. It’s akin to the “Trending” topics on Twitter or top videos on YouTube, except it’s populated with the stocks that Robinhood customers, primarily first-time or novice millennials, are investing in at the firm. The table shows the Top

Robinhood’s Top 20 Robinhood’s Top Stocks list alerts customers to the most popular stocks, as measured by purchases of Robinhood customers Robinhood Top 20 (June 2018) Rank

Company

Symbol

1

Apple

AAPL

Robinhood Top 20 (June 13, 2019) Rank

Company

Symbol

1

Aurora Cannabis

ACB

Price $7.75

Market Cap ($billion) 7.7

2

General Electric

GE

2

General Electric

GE

3

Ford

F

3

Ford

F

4

Microsoft

MSFT

4

Apple

AAPL

$194.19

898.7

5

Advanced Micro Devices

AMD

5

Microsoft

MSFT

$131.49

1007.2

6

Fitbit

FIT

6

Cronos Group

CRON

$17.10

5.4

$10.28

7

$9.85

39.9

7

GoPro

GPRO

7

Fitbit

FIT

$4.52

1.1

8

Facebook

FB

8

GoPro

GPRO

$6.00

0.9

9

Twitter

TWTR

9

Tesla

TSLA

$209.26

37.8

10

Netflix

NFLX

10

Advanced Micro Devices

AMD

$32.18

34

11

Snapchat

SNAP

11

Canopy Growth

CGC

$42.84

14.5

12

Bank of America

BAC

12

Snapchat

SNAP

$13.75

18.6

13

Nvidia

NVDA

13

Facebook

FB

$175.04

505.6

14

Tesla

TSLA

14

Hexo Corp

HEXO

15

Amazon

AMZN

15

Disney

DIS

16

Alibaba

BABA

16

Alibaba

BABA

$160.04

417.9

17

Micron

MU

17

Amazon

AMZN

$1,855.32

921.3

$6.45

1.5

$135.72

252.7

18

Disney

DIS

18

Plug Power

PLUG

$2.60

0.6

19

Square

SQ

19

Zynga

ZNGA

$6.19

5.8

20

Starbucks

SBUX

20

Nvidia

NVDA

$146.20

90.1

56

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August 2019