August 2019

trends

WELLNESS

La Dolce Vita: THC-infused Sugar

This first-mover cannabis sweetener hopes to earn $3 million in first-year revenues

By Jeff Joseph

S

hoogies, a (THC) cannabisinfused sweetener, is hitting dispensary shelves throughout California. It’s available with agave or cane sugar, and the manufacturer hopes it can “elevate” the way users eat, cook and mix cocktails.

Shoogies co-founder and CEO Latham Woodward says the

product provides the benefits of a low dose of THC of cannabis that’s easy to use and won’t offend observers who may be put off by more traditional methods of cannabis consumption. It’s also great for people who want the effects of cannabis without the need for smoking or vaping.

Woodward’s wife inspired the

product after one of her friends “had a bad gummy bear experience from super-saturated THC,” definitely a First World problem Woodward hit the labs to develop a solution in the form of a “mellow” high. “Not stoned, but satisfaction,” he says. Shoogies was born as a low 5mg THC dose—a portable cannabis product a consumer could use anytime and anywhere.

“What we wanted was to have a product that didn’t require re-learning things in your life,” Woodward says. “You don’t have to go to a shop to buy a bong or papers. You don’t have to have some special apparatus. You’re going to incorporate Shoogies products into your life, the way you already use these products anyway.”

“THC in general is not about curing your problem. It’s giving you the ability to forget what ails you for just a little bit and give you some relief.

Mental relief is half the battle.”

— Latham Woodward, Shoogies CEO

$24 for a box of (20) 0.25 oz. sugar packs $28 for box of (20) 0.25 oz. agave packs shoogies.com

SHOOGIES

luckbox lab test “The sweetener with benefits,” delivers on its marketing promise. It’s well packaged, easy to use, dissolves easily in liquids and, most importantly, provides a manageable dose of THC consistent with the desired effects of “microdosing.” The product produces a pleasant ascent that’s followed by a symmetrically balanced landing. It yields a Gaussian euphoric distribution without unnerving fat tails. Consider it an ideal entry-level product for the cannabis curious.

5 out of 5 a predictable, portable and reliable THC delivery system

august 2019 | luckbox

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