PORT -FOLIO
LUCIE REYNAUD
Graphic Designer & Illustrator
RESUME
EDUCATION
2012/2026
DEGREE OF DESIGNER AND DIRECTOR OF ANIMATED MOVIE
L’institut Superieur des Arts Appliques. Paris, France.
2011/2012
MANAA, UPGRADE OF APPLIED ART
La Grande Tourrache. La Garde, France.
SKILLSETS
EXPERIENCE
2023/2024
LEAD DESIGNER
Extreme E. London, UK.
2022/2023
MID-WEIGHT CREATIVE DESIGNER ROOTS. London, UK.
2019/2023
FREELANCE DESIGNER/ILLUSTRATOR
2023 - Les Persephones. Martinique, France.
2021/2022 - The Red Front Door. Walton on the Hill, UK.
2021/2022 - Nagwa. Windsor, UK.
2021/2023 - Blue Goat Illustration. London, UK.
2021 - Claire Marvint Yoga. Paris, France
2021 - FFFM. NYC, USA.
2019/2020 - Le String Zine. Paris, France.
2016/2017
BACKGROUND & PROPS DESIGNER
Studio Miniatur Filmowych. Warsaw, Poland.
LANGUAGES
EXTREME E & EXTREME H
Extreme E combines racing with environmental activism, using electric SUVs in remote areas to highlight climate change impacts. Teams race in challenging terrains, raising awareness and promoting sustainability. Through competition, Extreme E urges climate action, engaging audiences in conservation and renewable energy discussions, aiming for positive environmental change.
As a mid-weight graphic designer, I had the chance to handle a variety of design projects. This involved creating digital content such as graphics for social media and sales presentations, as well as executing print designs for the paddock and explorer lounge areas.
As the sole in-house designer for nine months, I gained significant expertise in managing multiple projects simultaneously, staying composed under pressure, and consistently delivering high-quality designs. Now, as the lead designer, I have further enhanced my management skills by guiding junior designers to achieve high-quality results.
Extreme H was launched on June 27th, 2024, aboard the St Helena at London Bridge.
For this special occasion, I had the opportunity to create all the hospitality assets for the event.
From small elements like wristbands to media backdrop, and stage, I contributed to bringing the entire event to life.
One of the most significant and exciting projects I work on at Extreme E involves race preparation.
I collaborate closely with the commercial team to meet partners’ expectations and coordinate with teams for approval on paddock assets.
This includes designing paddock elements such as team flags, garage panels, podiums, start gantries, media backdrop,... and the VIP area known as the Explorer Lounge.
Teams Flags.
Podium.
Collaborating closely with the communications team and EY, Extreme E’s official sustainability partner, I created an 80-page report, transforming complex information into easily accessible graphics.
It was incredibly rewarding to see such a significant project come to life.
The Sustainability Report for Season 3 of Extreme E was an exciting project I had the privilege to work on.
ROOTS.
ROOTS. is a communication agency based in London that specialises in connecting brands with audiences across the world.
The agency’s approach to communications id focused on authenticity, impactful content and strategic opportunities that can deliver the best commercial, cultural and brand results for its clients.
With a diverse team and global connections, ROOTS. is well-positioned to help brands navigate to complexities of the modern media landscape and reach audiences across different markets and cultures.
ROOTS. X WOLF LUBRICANTS
Wold Lubricants specialises in advanced, high-performance lubricants that enhance engine efficiency and cleanliness. Since 1955, they have become a major player in the industry.
As the Official Lubricant Partner of the World Rally Championship (WRC), Wolf Lubricants hold a prestigious position. They are also the title partner of the Power Stage, the rally’s finale, since 2019.
Additionally, they serve as the Technical Partner of the FIA Junior WRC Championship, highlighting their expertise and commitment to the field.
During the 2023 season, I have been fortunate to engage in the creation of diverse designs encompassing hero graphics, social media visuals, and promotional materials.
ROOTS. X FORD PERFORMANCE
Throughout the 2023 WRC Season, I had the privilege of crafting graphics for the Ford Performance website, showcasing racespecific introductions for events including Sardinia, Kenya, Estonia, Finland and more.
ROOTS. X 32 BOROUGH CUP
The 32 Borough Cup was instigated by Bobby Kasango of Hackney Wick FC and is organised with the aim of helping to combat youth violence by bringing young people together across the 32 London Boroughs, to grow the grassroots game and improve community relations.
I had the opportunity to contribute to the design process for various materials, including posters and social media posts, for the 2023 season of the 32 Borough Cup.
ROOTS. X WOODLAND GROUP
During my time as a creative designer at ROOTS., I had the chance to work on a broad range of projects that demanded a wide array of skills.
My primary role involved designing campaigns for Woodland Group, one of the agency’s largest clients.
In addition, I was responsible for creating animations, including one for the Frankfurt Book Fair 2022, and producing various designs for their partnership events such as Essex Cricket and EHAAT.
ROOTS. X WBS
During my time as a creative designer at ROOTS., I had the chance to work on a broad range of projects that demanded a wide array of skills.
My primary role involved designing campaigns for Woodland Group, one of the agency’s largest clients.
In addition, I was responsible for creating animations, including one for the Frankfurt Book Fair 2022, and producing various designs for their partnership events such as Essex Cricket and EHAAT.
ROOTS. X JANE’S PLACE
Jane’s Place from MQI (Merchants Quay Ireland) in Dublin is a service provided by the organisation to support women who are experiencing homelessness, addiction, or other challenges.
Merchants Quay Ireland is a national charity that offers support to individuals facing homelessness and addiction issues.
Jane’s Place is designed to provide a safe and welcoming environment specifically for women, where they can access a range of services such as healthcare, counseling, and practical support. The aim is to help women in crisis stabilise their lives, address their immediate needs, and support them on a path towards recovery and independence.
I developed the brand guidelines for Jane’s Place, aiming to infuse the branding with a sense of safety, calm, and welcome.
STUDIO MINIATUR FILMOWYCH
One of the oldest film producers in the country, Studio Miniatur Filmowych is an award-winning animation studio located in Warsaw.
My initial work experience after graduation was at SMF, where I worked from 2016 to 2017 as a props and background designer on the series “Mami Fatale”.
During my time at SMF, I was exposed to a professional animation environment for the first time, which allowed me to acquire essential skills, including teamwork and the refinement of my design abilities.
FREELANCE WORK
LES PERSEPHONE
Les Persephone is a holistic coaching business that provides support to women who have experienced trauma.
As per the client’s request to have a brand that emphasizes the contrasting aspects of our inner self, we developed a brand identity featuring the colours gold and black.
This involved designing a logo and creating icons for the client’s website and social media, as well as producing visual content for their upcoming events.
FREELANCE WORK
THE RED FRONT DOOR
Les Persephone is a holistic coaching business that provides support to women who have experienced trauma.
As per the client’s request to have a brand that emphasizes the contrasting aspects of our inner self, we developed a brand identity featuring the colours gold and black.
This involved designing a logo and creating icons for the client’s website and social media, as well as producing visual content for their upcoming events.
FREELANCE WORK
NAGWA
Nagwa, a startup in the educational technology sector, operates in both the UK and Egypt.
It is revolutionising the field of education by adopting a fully digital approach. Through its educational app ecosystem, Nagwa offers a wide range of resources, including exam preparation materials and engaging children’s books with stunning illustrations.
As an illustrator, I have contributed to the Nagwa Reader, creating illustrations for both clossic and original stories.
FREELANCE WORK
I was tasked with creating two illustrations that aligned with the branding of the magasine at the time. The first illustration accompanied an article on male masturbation while the second piece depicted the concept of female sex-drive and the potential loss of it during cancer treatment.
Le String is a feminist Parisian magazine that focuses on eco-friendlness, established in 2019.
To date, the magasine has published three editions. Le String collaborates with numerous freelance writers and illustrators, and I am grateful to have been approched to contribute to the second volume, an exceptional project curated by an in credible team of women.
