Portfolio Marketing Unit II

Page 3

pictionary Word

Definition

Example

ADVERTISING Advertising Agencies

Companies that design advertising for clients.

Some companies decide to hire advertising agencies in order to have creative advertisement.

Advertising Campaign

The advertising of a particular product or service during a particular period of time.

You should use an effective advertising campaign to attract more potential customers.

Brief

The statement of objectives that a client works out with an advertising agency.

A brief should include all the important details you want your advertisement to have.

Target Customers

A defined set of customers whose needs a company plans to satisfy.

Our target customers are the ones in the A+ social class.

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