MARKETING PORTFOLIO AUTHOR: LUCÍA RUIZ LÓPEZ 11TH ACCOUNTING KEY #10
UNIT 4
unit content
INDEX
Unit Content .............................................................................................................. 2 Pictionary ................................................................................................................... 4 Summary of Topics ................................................................................................... 8 1.
Corporate Social Responsibility........................................................... 8
2.
Efficiency and Employment................................................................. 9
Activity: Problems at a Clothes Manufacture .................................................10 Reflective Essay ......................................................................................................11
Pictionary! Word Definition Discrimination Treating some people in a worse way than you treat other people.
Example Currently, work discrimination is prohibited by the law.
Undermining
Making something weaker.
Due to the season, our sales statistics were tragically undermining.
Free Enterprise
An economic system in which anyone can raise capital, form a business and offer goods or services. Complying with or following rules.
Competition is hard in some fields as the free enterprise one.
Conforming to
Embodied
Ethical
The business politics is conforming to the Registro Mercantil law. Expressed, Good given a interpersonal material form. relationships are embodied in the business world. According to Behaviors generally such as accepted stealing beliefs based money are on morals. not acceptable nor ethical.
Image
Custom
Insofar as
Harms
Proponents
Expenditures
Flexible Labour Market
A usual way of Our company behaving. has the custom of going in casual clothes on Fridays. To the degree Even making or extent that. cash count is not a requirement and only plays a role insofar as, it furthers the inquiries of the clients. Causes I consider that damages to. the discrimination harms the good will of the company. Supporters, The main people who proponents argue in favor for the new of something. project are going to be well paid. Something The expended, demolition such as time or expenditures money. are very high.
A situation in which it is easy for companies to hire nonpermanent staff.
Usually, call centers are flexible labour companies.
Downsizing
Decreasing the number of permanent employees working for an organization.
Outsourcing
Using other businesses as subcontractors to supply components or services.
Job Sharing
Employing two or more people on a part-time basis to perform a job normally available to one person working full time. Moving some of a business’s activities to another place or country.
Relocation
Delayering
Removing unproductive parts of the management hierarchy to make organizations more flexible and efficient.
Due to several economic difficulties, we were obligated to downsizing the staff. Outsourcing has yet to make a significant appearance in this year’s statement. Job sharing is considered as a source of more expenses in a company.
For some managers, it is a requirement to be willing to the relocation. We were forced to delayering a big part of the administrative staff, because of their inefficiency.
Restructuring
Reorganizing a company, business or system in a new way to reduce costs and improve efficiency and effectiveness. Temporary employment by an organization to do a specific project or piece of work.
Sometimes, the only way to acquire profits, is by restructuring the company’s system.
Casual Work
Temporary employment that is not regular or fixed.
Some companies extend contracts for casual work.
Rightsizing
Another way of saying downsizing, though it could also describe increasing the size of an organization, perhaps as an attempt to correct a previous downsizing.
We decided to make a rightsizing after several months of sales decrease, we hired new sales staff.
Contract Work
The company contract work to build the apartments in which the staff lives.
Summary of topics! 1. Corporate social responsibility Pure free market theorists argue that the function of a business is to make profits. Milton Friedman, argued that any company inspired by “social responsibility” rather than the attempt to make profits, was “unbusinesslike.” In the article called “The social responsibility of business is to increase its profits,” he explained that only people can have responsibilities such as providing employment, eliminating discrimination and avoiding pollution, and not corporations: In a free enterprise, private-property system, a corporate executive is an employee of the owners of the business. He has direct responsibility to his employers, and his main responsibility is to conduct the business in accordance with their desires, which will generally will be make as much money as possible. Therefore, saying that the corporate executive has a “social responsibility”, is to say that he disobey their employers’ orders. Because if an executive makes “social” expenditures he is: -
Spending someone else’s money Reducing the stockholders returns Lowering the wages of some employees Raising the prices for the customers.
This actions are considered undemocratic, as they involve corporations taking on responsibilities that should be the government’s: taxation and expenditures, and solving social problems. Friedman does not seem to consider the possibility that stockholders might prefer to receive lower dividends but live in a society with less pollution or less unemployment and fewer social problems. The stakeholder model is business managers that have responsibility to all the groups of people with a stake in or an interest in or a claim on the firm. These include employees, suppliers, customers, local community and stockholders.
2. Efficiency and employment Increasing business efficiency doesn’t necessarily conflicting with the interest of the employees, although that is often the case. Whenever a company is on a difficult situation, they first think about laying off staff, in order to reduce costs and increase the efficiency of the stayed ones. But currently, some companies decide to reduce the average number of working hours per employee, so that the employees can invest their free time in training, development, and education, which will eventually will provide them a better quality of life. The companies that practice this method, are more likely to achieve both increasing efficiency and maintaining the benefit for the employees. A clear example of this kind of companies is one called Yuhan-Kimberly (a combination between a local company named Yuhan, and Kimberly Clark.) They are the market leader in the industry, since they produce toilet paper, tissues, and sanitary items. In 1984, they launched the very first nationwide environmental campaigning, which was about developing forests. This strategy commit themselves in both social and responsible causes. At some point the company had problems and they had the situation that they needed to cut down the total number of working hours. But instead of doing that, they cut down the number of average working hours, and changed their shift system. They had a special day on the week which was merely to take training programs, employees responded in a very good way since it was obviously much better than losing their job, and it was also a training opportunity.
Activity: problems at a Clothes Manufacture Since our company produces outdoor and sports clothing, our sales production is cyclical. This means that we sell a great percentage during the seasons of summer and spring, and during winter it decreases. Additionally, we have a complication with the antibacterial chemical used for the fabrication of the cloth, since it is potentially harmful to the environment, which does not agree with our clear ethical duty to not to pollute the environment. Also, we are currently suffering of a difficult economic situation due to the recession, that has lasted the three last months, and it is likely to have an undetermined closing. Consequently, our final decision consists of: -
Laying off from 60-70 of our sewing staff, to reduce our production costs.
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Invest the money that would be used to pay the workers, in the investigation process of a new anti-bacterial chemical which will not harm the environment and would be suitable to our politics.
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Start a new business with other suppliers in different countries that have different seasons, in which the clothes would be useful.
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Send the clothes to the new suppliers and level the difficulties of the recession.
We conclude all of these decisions, to maintain our profits during the difficulties of the recession and to keep the loyalty to our political founding’s.
Reflective essay This unit was very difficult to me, since I had to do many of my tasks in a rushed way because of the lack of time. Also, I am kind of tired of the homework and the routine. Nevertheless, I think that during the learning process, I realized that some topics are more difficult now that I am in 11th grade, which means just one step behind graduating. Additionally, I learned about some interesting subjects as: -
Employment Correspondence: It included the most important documents that are going to be useful during my professional life, such as the resume, declining a job offer, application letter, declining a job offer, rejecting a job applicant, and letters of reference and recommendation.
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Social responsibility companies have, and its importance. Also, the different opinions of some marketing managers who state that only people can have responsibilities, not corporations.
I enjoyed doing some activities such as the one of the management roles, which helped me to understand that sometimes, companies have to make difficult decisions in order to increase their profits, and that this decision is in charge of a group persons including the CEO, marketing and finance managers and the human resources staff too. As a conclusion, I can say that this portfolio helped me but also, forced me, to be more responsible and organized of my documents. I know that Marketing and Commercial English subjects will help me through life to become a successful women in the business world.
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