TheFounder'sMentality:HowtoOvercomethe PredictableCrisesofGrowth
AWashingtonPostBestsellerThreePrinciplesforManaging andAvoiding theProblemsofGrowthWhy isprofitablegrowthsohardtoachieveandsustain?Mostexecutivesmanagetheircompaniesasifthe solutiontothatproblemliesintheexternalenvironment:findanattractivemarket,formulatetheright strategy,winnewcustomers.ButwhenBain&Company’sChrisZookandJamesAllen,authorsofthe bestsellingProfitfromtheCore,researchedthisquestion,theyfoundthatwhencompaniesfailtoachieve theirgrowthtargets,90percentofthetimetherootcausesareinternal,notexternal increasingdistance fromthefrontlines,lossofaccountability,proliferatingprocessesandbureaucracy,tonameonlyafew. What’smore,companiesexperienceasetofpredictableinternalcrises,atpredictablestages,astheygrow. Evenforhealthycompanies,thesecrises,ifnotmanagedproperly,stifletheabilitytogrowfurther andcan activelyleadtodecline.ThekeyinsightfromZookandAllen’sresearchisthatmanagingthesechokepoints requiresa founder’smentality” behaviorstypicallyembodiedbyabold,ambitiousfounder torestore speed,focus,andconnectiontocustomers: Aninsurgent’sclearmissionandpurpose Anunambiguous ownermindset ArelentlessobsessionwiththefrontlineBasedontheauthors’decade-longstudyof companiesinmorethanfortycountries,TheFounder’sMentalitydemonstratesthestrongrelationship betweenthesethreetraitsincompaniesofallkinds notjuststart-ups andtheirabilitytosustain performance.Throughrichanalysisandinspiringexamples,thisbookshowshowanyleader notonlya founder caninstillandleverageafounder’smentalitythroughouttheirorganizationandfindlasting, profitablegrowth.Readmore
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