See video: http://vimeo.com/32609105
How have we come to accept media as our reality? I am creating a faux multimedia campaign; based on iconography and symbols. The campaign surrounds a super heroine who fights against ennui, the listlessness and dissatisfaction arising from a lack of occupation or excitement. By branding this unreal super heroine and making people believe in her symbols, using the street and the virtual space as main platforms, I will attain my target audience. Hopefully making them overcome their imitations by fighting their own ennui.My audience is the millennial generation, the people who were born between 1985 and 2010. More specifically the creative people (musicians, artists, animators…) who, I believe are in charge of the future well-being of the world and are lacking empowerment right now. The plan is to leave traces of my super heroine’s reality in theirs.
