About Industrial Design by Luca Bar

Industrial DESIGN

Luca Bar www.bar-design.net

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Industrial DESIGN

What's Design?

What it means “by DESIGN”?

So what really is industrial Design?

What the Designer does?

Creativity VS Fantasy + Historycal notes What's aesthetic?

OK, but who are you?

Luca Bar www.bar-design.net

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Industrial DESIGN

What is the Industrial Design?

Industrial design is the use of applied arts and applied sciences, with the aim to improve aesthetic, ergonomy, functionality and/or usability of a product made by the “industry�. It can be used also to improve marketing or even production.

Luca Bar www.bar-design.net

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Industrial DESIGN

What is the Industrial Design?

The goal is to develop and give solutions to problems related to: form, usability, ergonomy, phisic, marketing, brand image and sales.

Luca Bar www.bar-design.net

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Industrial DESIGN

What it means “by DESIGN”?

The term is often used (misused) to define an object with relevant aesthetic properties. es: this chair has a minimalist design, made of clean lines and sufaces inspired by geometrical forms.

Luca Bar www.bar-design.net

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Industrial DESIGN

What it means “by DESIGN”?

Often the term DESIGN is used to define a particular artistic current applied to the object or to define the designer's style.

Sometimes the right term should be “Style research” or “styling exercise”

Luca Bar www.bar-design.net

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Industrial DESIGN

So what really is Industrial Design?

Industrial design has a wider and more technical meaning: it includes the relations with the user, the study of the production process and even the lifecycle of the product.

Luca Bar www.bar-design.net

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Industrial DESIGN

So what really is Industrial Design?

The design of a product is the result of an analysis of all the project's aspects that define the product itself

Luca Bar www.bar-design.net

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Industrial DESIGN

What the Designer does?

The designer is a professional that takes care of the project of many kind of products.

There are various specialization, by the field of design, which define and requires different qualities and skills.

Luca Bar www.bar-design.net

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Industrial DESIGN

What the Designer does?

It's a professional creative figure, that with his own cultural baggage and a related experience think and visualize something before it has been realized.

Luca Bar www.bar-design.net

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Industrial DESIGN

Creativity VS Fantasy There are many definitions of creativity, one of the best for it's semplicity is the one proposed by Henri PoincarĂŠ:

"Creativity is to link existing elements with new connections that are useful".

Fantasy is the human mind faculty to create images by the memory that may relate with reality or not.

Luca Bar www.bar-design.net

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Industrial DESIGN

Historical notes History of industrial design begins shortly after the industry itself.

Arts and Crafts, born in reaction to tha XIX century industrial revolution in England, defines the developement of applied arts. The creative process is nomore self related but begins to be adjusted for the design of common objects.

Luca Bar www.bar-design.net

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Industrial DESIGN

Historical notes History of design covers all the XX century, as long as modern design philosophy blend with the principles of mass production: an object is defined together by aesthetic, function, construction and production aspects.

The linkage of those aspect defines a “modern logical�

Luca Bar www.bar-design.net

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Industrial DESIGN

What's aesthetic ?

It's renowned the Louis Sullivan's sentence: Form follows function Whit this declaration, the design and architecture world, placed an important watershed from the mannerism of styles of the '800, that still characterized worldwide the design and production of the period.

Luca Bar www.bar-design.net

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Industrial DESIGN

What's aesthetic ?

Aesthetical aspects are still very important in the design process, but it became consequence of the object's function and not the first objective of the design.

Luca Bar www.bar-design.net

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Industrial DESIGN

OK, but who are you?

My name is Luca Bar, I'm graduated in Industrial Design by the Turin Politecnic and since over 10 years I work as a designer.

www.bar-design.net info@bar-design.net

Luca Bar www.bar-design.net

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Industrial DESIGN

Thank you for your attention!

Luca Bar www.bar-design.net

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