January 22 Industrial Design Portfolio

LULUCKP. Design.

LUANA C K PAIVA

INDUSTRIAL DESIGNER

THEMED ENTERTAINMENT DESIGNER

HELLO, I'M

LUANA PAIVA Savannah College of Arts and Design - Senior BFA in Industrial Design Minor in Themed Entertainment Design Minor in Art History

And now I am looking for a challenge.

(912) 581 - 5211 @luluckp luluckp@gmail.com ISSU Website Portfolio

Professional Career Work Experiences Design Intern Kilim Design / Rio de Janeiro, Brazil

Business Founder LULUCKP / Rio de Janeiro, Brazil Coordinated all the visual branding and design of the company through Adobe Platforms.

Worked closely with clients to meet their creative goals and ideals.

JUN Managed day-to-day operations on the online 2020 shops and social media (Instagram) Promoted product in multiple channels, PRESENT including social media, and initiatives events.

Collaborated with designers and digital influencers for visual identity-making.

Designed marketing strategies for larger companies like HayUp. Maintained a business bank account with revenue of est. R$60K

Industrial Design Intern Abramoff / Rio de Janeiro, Brazil Responsible for the ideation of all aspects of a design prompt that would later be patented.

Explored different mediums and strategies to achieve the best prototype design.

Managed the entire design creative process.

Explored technical drawing all the way to 3D printing using SolidWorks.

Created the next in line medical device to be patented in the market (NDA).

JUN 2020 AUG 2021

Worked with painting, and interior design to produce decorative pieces.

Painted over 45 design pieces that were later sold and commissioned to high-status clients.

Met with the clients of both commercial and residential properties to discuss the type and colors of paints they wanted.

Brought over an estimate of R$70k in revenue, for the company.

Visual Identity Designer Several Businnes/ Rio de Janeiro, Brazil Provided a new branding or rebranding identity to over 60 local businesses and 3 international.

Developed multiple ideas and solutions for design projects using customer research.

Excellent communication between client and business using Slack and Zoom.

Development of logo and UX Interface with Photoshop and Xd.

Advised and guided new and probable students on programs at SCAD. Coordinated activities for other ambassadors and events.

As a designer, I believe that every product tells a story. My story is that for each design I create, color and happiness follow. Who said the design needs to be grayscale? I invite you to dive in and get a sense of the identity of my projects and how all of them reflect the inner adventurous child inside me. I strongly believe that design is more than creating products, but they are a means to express your feelings and explore ideas towards the future.

ACHIEVEMENTS Since Winter 2019

SKILLS Design Software SolidWorks Rhino KeyShot Adobe GrassHopper Microsoft ProCreate Languages Fluent Portuguese English

Fabrication 3D Printing Rapid Prototyping Contextual Research Wood Working Machining Sketching Metal Working

SEP 2020 AUG 2021

Coordinator to the SCAD Ambassador Program SCAD Admission/ Savannah, GA DEZ

Luana's Linkedln Innovative and enthusiastic designer working with independently owned and operated Brazilian businesses.

Seeking an opportunity to creatively collaborate and design with bigger and growing companies. Outspoken and ambitious who wishes to work as Themed Entertainment Designer one day.

JUN 2020 AUG 2021

- Runner Up for the Industrial Design Portfolio Scholarship (Spring 2020) -Runner up for best Design Concept on 2020 SCAD Hackathon (Spring 2020) - Runner up for Best Sculpture in SCAD Foundation 2019 Show (Spring 2019) -Dean's List (Fall 2018- present) -SCAD Fall Open Studio Selected work in prestige exhibition (Fall 2021 Summer 2022)

2019 PRESENT

01

02

03

ASP!

BUZ.PODS

WOOF BOWL

Pet Gadget Savannah, GA Spring 2021

Kid Gadget Savannah, GA Spring 2021

Pet Gadget Savannah, GA Spring 2021

01A S P !

Pet Product Design

asp! meet...

Project Brief:

The percentage of users that leave their pets by themselves at home was 87% in 2019, during quarantine those pets became used to having their owner around. Now that things are going back to normal? How to act?

Now, pets have become a part of people's lives, but the stress response in feeling alone at home may affect the home of every pet owner. In response to the problem, meet ASP, a camera robot monitor like nothing you have ever seen.

ASP is a robotic companion for your dog that features a 4k camera, tons of features - like a treat dispenser - and a funny looking face. ASP can help you and your pet in your day-to-day life without the stress of feeling alone. While you watch your pet via the camera or entertain them with your voice and treats, your pet will become happier.

Personal Project Exploring Solutions to Help Pet Owners Industrial Design BFA Fall 2021

Project Process Explore topics, define the problem, secondary and primary research, affinity , ideation, and rendering

Project Questions

Problem

How do we help new and former pet owners to feel more confident and secure about leaving their pets alone?

Research

What is it?

Why is it important?

What are the reasons for this problem.

How it can improve?

College students

Average pet owner Department stores

Pet Hospital

Pet Stores

Advanced Labs

Promoters

Pet Toy Suppliers Pets

I started our research by looking at anxiety among humans and dogs, with a concentration on medical statistics From all the research gathered, we did an analysis of potential stakeholders and defined our possible users for our chosen topic.

PR

Pet adoption center

PETA

Home Stores

Robotic Markets

Working Class

Distribution Centers

Pet daycares

Hotels 55% of users have expressed that they are more likely to purchase a new camera that is pet friendly.

Smart Houses

Pet Market

Breeders Animal stock

90 million dogs provide companionship to their humans in the United States.

Create a product that can solve the issue and help users.

Google Nest

Marketing specialists

Craftmanship

More than 70% of dogs have anxiety and after Covid-19, this number increased 22%.

Ideas that can solve the problem introduced.

Transport

Target

How do we help pet owners stay on track with their daily routines while also having to constantly take care of their pets?

Design

75% of pets experience separation anxiety.

How can objects help pets and their owners conveniently go about the different tasks without feeling overworked?

Medical News Today reported on a study that showed that owning a dog reduces a person’s risk of premature death by up to a third.

Ideation

50% of owners feel guilty for leaving their pets unattended.

Engineer

Shoppings

Camera product factories Amazon Alexa Craftsmanship

15 %of pets experience depression and health issues related to being alone.

60% of owners want to interact with their dog while at work.

Analysis and Findings

Key Insights

From the mind map of the very first insights from the secondary research, some points that seemed to repeat and show a pattern, were looked at more intensely. At the same time, primary research was conducted. This was done through interactions with current pets owners and some interactions and observations of pets. The owners that were very open to talking about this subject gave a lot of wonderful insights which were not only informative but also valuable for the design process.

20 14

Interviews were conducted

Observations were made

My pet feels very anxious when I leave the house.

I wish there was something to entertain my dog while I am away.

The problem: There is a growing concern to reduce stress among pets and their owners when they are separated. There are currently few efforts to reduce this separation anxiety by creating simple cameras and toys, which are not enough for a true connection and interaction.

1.

Owner wants to feel in control of their life by having a schedule or routine for their pets when they leave.

I miss interacting with my pet while at work.

2.

There is a substantial business opportunity to connect the owner with their pet anytime and anywhere via an app and an interactive technological camera. Ultimately creating a better life for both parties.

Owners want to essentially improve their relationship and connection with their dogs while away from home.

3.

Owners want to feel less guilty and put less stress on their dogs when they leave for work.

4.

Pets need to feel less anxious so it can improve their health and their trust with their owners.

Application Prototype Following that was the making of the phone application that was to be paired with the device. This application is designed to work as the controller and the tracker for the Asp devices. The application has a welcome page and takes the owner through all the steps to start her profile. The main functions are keeping track of the pet, feeding, and interaction times. This is so that the pet owner feels more in control during a time that is uncontrollable.

Asp! Interaction

asp!

asp!

02 B U Z .

buz.

Kids Gadget Design

Your new kid friendly Airpod.

Project Brief: For this project the aim was to design a solution for kids and their parents regarding how do children experience listening to music. According to medical sources and families themselves, today’s headphones are not appropriate for children. Due to many different causes, children are not able to have the ideal experience of listening to music. The goal is to design a set of headphones that will be comfortable, size appropriate and it will allow parents to interact and control what and how their kid listen to music .

Through contextual research, interviews, prototyping and testing, BUZ was created. To bring the experience to its maximum, BUZ comes with an interactive app to parents and their children.

Personal Project Exploring Solutions to Help Kids listen to music Industrial Design BFA Fall 2021

Project Process Explore topics, define the problem, secondary and primary research, affinity, ideation, and rendering

Project Questions Problem What is it?

Why is it important?

Researc h the What are reasons for this problem. How it can improve?

Ideation Ideas that can solve the problem introduced.

It's about improving our relationship with our kids

Design Create a product that can solve the issue and help users.

Studies by otolaryngologists and audiologists in the Journal of the American Medical Association (JAMA) have found that hearing loss among children has increased due to the wrong use of headphones.

Headphones for children need to have noise cancelation devices and volume limiting.

I need to trust them, and they need to trust me

It needs to communicate between parties easily

Framework It needs to be collaborative

I want to capture memories

I need control over what my kid is listening

It helps with independency It needs to be easy to use

They need to learn how to use things for themselves

It helps with task assistance It will make life easier

It should help me and my kid

It should have some kid friendly characteristics

Jessie, Age 6

I need interaction

After understanding the problem metric, we returned to the framework to represent what the user's responsible party needs. We also explored what features they desire for the product. This framework emerged from research, interviews, which also implies a story of the future generations of kids.

It will create a routine to balance with my work and family life

It saves me time and is efficient

User Journey Map

Jessie begins her day wth online learning and music in her headphones

In the end of the day she complain of ear pain

Jessie starts playing music and getting more confortable with her headphone.

Purchases a pair BUZ. and starts using

Her ear pain goes away, and she starts enjoying music again.

Jessie and her parents choose music, volume and more limitations.

Jessie is happier and healthier, She has learned long-lasting habits on now can enjoy listening to music

How can objects help kids and their parents conveniently go about the different tasks without feeling overworked?

How do we help parents stay on track with their kids audio limits while also having to constantly take care of themselves?

daily.

Goal: There is a demand for an earbud that is user-friendly for children, best suited for their ear and hearing. With interesting design form. Focus on noise cancellation and volume/time limitations.

How do we help kids and their parents feel more confident and secure about leaving their kids listen to music on earbuds?

Primary Target Audience: Kids between the ages of 5-12, pre-schoolers, first graders.

Form The inspiration for this form were honey bee combs, thus I wanted to develop a form that could remember the user of such. The form needed to be more round shaped, as well as ergonomic and user friendly.

the app Parent controlled app with pre-programmed playlists, where together with their children they are able to choose songs and the volume limitations that fit best for their kid.

Parents are also able to schedule the routine and time limitations for their kids to interact with the phone and listen to music.

The app starts with four playlists, but more can be downloaded within the app.

Silica Gel Ear Cap

Sound Guide Structure 10mm Pod Speakers Dual Accelorometers Dual Battery W2 Chip

Coil Magnet PCB Board

Armature Shell

Impact Resistant PC Housing

Bluetooth 5.0 with super range

Paired with the best Bluetooth device in the market, it can take up to 1/2 km of reach from your phone.

Beamfoming Speaker

Noise isolation system with driver electro dynamic titanium driver.

Textile head for better fit-over design.

Kid Friendly Sensors

Dual optical sensor. Double tap to turn on and pair with App. User friendly and easy to interact. With H1 Chip.

8 Hours of Music

Wireless Charging Pods

Size

Buz. can last up to 8 hours of music with a single charge.

Overnight charges can last up to 16 hours.

Pods come with every bud. Easy to storage and magnetic connected. Both the bud and the case are made with resistant PC housing.

Scale: 1.46" x 0.62" x 0.73 Weight: 0.12 ounce

buz.

Your new kid friendly Airpod.

03 W O O F B O W L Pet Product Design

WOOFBOWL ALL IN ONE DOG BOWL

PROJECT BRIEF: Woof Bowl is a to-go bowl that provides an "all in one" service for your pet. Woof Bowl is a cylindrical fun shape bowl in which contains many compartments so that there are many options of storage for the pet owner. With the current trend of emphasizing the pet and owner experience, this colorful product promotes a differentiated "walk" experience.

Personal Project Exploring Solutions to help dog owners carry all the essential for their dogs around.

Industrial Design BFA Fall 2021

Project Process Explore topics, define the problem, secondary and primary research, affinity, ideation, and rendering

Opportunity Statement There is an opportunity to create a framework where it explores different opportunities in the marketplace.

The Pet Market has been growing in the last few years, but there is so much still to improve and create.

VISUAL LANGUAGE

DOG FRIENDLY

By conducting user research and considering my own experience, The Vision people complain about how hard is to take everything for your pets in one place. When you go out you have to take the bowl, the cookies, the paper bags, the toy. So why not have it all in one bowl.

ALL IN ONE

ry a i t r e dary n o c e mary i r

The Pet Shop Community are the secondary target audience because they are already confident in their business, but this product will help expand and reach a bigger audience.

p

Pet Friendly Restaurants

Pet Friendly Resorts

Pet-Friendly Spaces are the tertiary target audience because they are not responsible or in control of the business, but in a way they are affected with the product popularity.

The goal state is: - Portable - Friendly Interface - Light - Energy Efficient - Ergonomic - Chargeable

Kids

Clubs

s

t

The Pet Owner Community are the primary target audience because they are the main group that will experience the product and its awareness.

College Students Dog Walkers Families Pet Owner

Parks Man

Workers

Beauty Salon

High School

Women

Students

Dog Care

Local Stores

Pet Stores

initial concept, sketches, exploring possible forms and proportions SKETCH The that can be compact and fun. Focusing on the visual language of the IDEATION form, pet and user friendly, and compact.

Also, need to be taking into consideration how the form will behave if it will be hollow on the inside, and it will be different parts.

The initial concept focused mainly on a rounder form, that when completed will not be heavy or hard to storage.

FINAL FORM

15 x 13.25 x 2.8 inches; 1.69 Pounds Before first use, use clean the product inside. Plug the adapter chord if taking the bowl outside. Fully filled, your bowl will normally weigh around 2.5 pounds. Unplug the cord from the top of the bowl, and place the WoofBowl where you'd like to feed, rest, play with your dog. .For best performance, make sure your WoofBowl is on a flat, level surface. Make sure to fill with biscuits, paper bags, and whatever your dog needs for longer walks. You're ready to walk!

After looking over my forms and deciding what direction I wanted to follow, I began ideating on basic features and how the BOWL would essentially work. From there, I was able to work on the aesthetics and further explore my overall concept, including on how the product will be taken around.

BOWL AND CAP

cap serves as food bowl or secondary water bowl

TREAT CONTAINER

air sealed container to keep treats or ration nice and fresh

DETACHABLE TOY

detachable rubber friendly toy to play with your dog

WATER BOWL

temperature control water bowl

Level 1: Water Bowl

Level 2: Rubber Toy

Level 3: Treat Container

Level 4: Cap and Bowl

WOOFBOWL

User Friendly

2lb-4lb in weight

6 colors

5 compartments

BPA free