Academy Master Class

LEADERSHIP ACADEMY A set of 10 workshops for leaders, managers and talent programmes

‘Stimulating, challenging, compelling and enjoyable – a real mindset changer’

Master Class One THE WALMART WAY: STRATEGIES OF THE WORLD’S LARGEST COMPANY MASTER CLASS LEADER: Michael Bergdahl

LEADERSHIP ACADEMY The London Speaker Bureau Academy The London Speaker Bureau Academy provides 10 outstanding workshops from its parent’s global portfolio of 2,000 speakers. The workshops range from one-toone strategy advice for CEOs to continual learning and development for the entire management team.

These workshops will be provided with full personal account management support from The London Speaker Bureau. We believe that the emphasis on partnership and the quest to provide you with the latest business thinking will prove beneficial for many types of organisation.

A new source of learning

The London Speaker Bureau has been providing outstanding individuals from the business and political community to its clients since 1994. We passionately believe that the value addition of our international network for corporate events and meetings has been difficult to rival.

However, in preparing our clients for the challenges of our fast-changing global economy, we need to continually stay ahead ourselves. We are now building a programme of workshops that will develop a deeper level of engagement than our usual keynote speakers. In short, the journey is from a simple monologue towards a richer dialogue between our clients and our experts.

Master Class Two LEADERSHIP, DATA AND SOCIAL MEDIA AS ENGINES OF CHANGE MASTER CLASS LEADER: Roger Fisk Master Class Three CREATING SPACES TO SEE DIFFERENTLY MASTER CLASS LEADER: Beau Lotto Master Class Four LEADING WITH INTEGRITY MASTER CLASS LEADER: Roger Steare Master Class Five FRUGAL INNOVATION MASTER CLASS LEADER: Charles Leadbeater Master Class Six FUTUREPROOF MASTER CLASS LEADER: Mark Stevenson Master Class Seven MANAGERS TO TRANSFORMERS MASTER CLASS LEADER: R Gopalakrishnan Master Class Eight THE MAGIC OF BEHAVIOURAL ECONOMICS MASTER CLASS LEADER: Paul Craven Master Class Nine ACHIEVING SUCCESS IN THE EYE OF THE WORLD’S MEDIA MASTER CLASS LEADER: Mark Gallagher Master Class Ten COMPETING ON NEW FRONTIERS MASTER CLASS LEADER: Gordon Hewitt

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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THE PRACTITIONERS Ranging from a special adviser to President Obama to a senior executive from Tata, The London Speaker Bureau believes that, no matter what your challenges or issues are, we have somebody who can help you improve any situation. This programme of 10 practitioners will be followed shortly by another programme featuring a different set of 10 practitioners.

Michael Bergdahl’s programme is ideal for any business at a strategic crossroads. Thought-provoking, upbeat and American in style, it focuses on what really matters in your corporation.

This workshop will not provide you with answers – you already have them – but it will help identify what you need to do.

Roger Fisk’s programme uses lessons from his work on both Obama campaigns to help you use data more effectively, reach new customers, enhance your relationship with existing ones and ensure that even when you may be the underdog, you come out ahead of the game.

Beau Lotto’s background is neuroscience, and this programme will enable greater understanding of human behaviour and perception in the commercial world.

As Beau says, ‘perception comes before innovation’. This is an inspirational and dynamic session.

Roger Steare is a corporate philosopher, so forget ‘Blue Sky’ thinking and commercial cliché. Roger’s programme is about ethical leadership. Roger will help you create an energy within your team that is game changing and focused.

Charles Leadbeater’s programme on frugal innovation will enable your business to do more with a great deal less. Throwing money at a problem is rarely in itself a solution. Everyone talks about innovation, but Charles focuses on how all corporations can easily change for the better in a frugal way.

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Mark Stevenson’s programme on the future is about trend spotting. This session will prepare organisations for the rapid change society is going through. Mark shows practical examples of businesses that have failed to embrace the future and considers the need for all managers to be aware of the huge changes happening around us.

R Gopalakrishnan (Gopal) has been at the forefront of international transformational business leadership for many years. Using mainly Tata as an example, Gopal shows the various stages of people development necessary to become what he terms a ‘shaper of institutions’. Senior leadership teams will learn huge amounts from this inspirational executive.

Paul Craven is an experienced investment practitioner in the area of behavioural economics. Paul understands the impact of negative thought processes. More importantly, once these limiting factors are recognised, they can be changed and management strategies can both be deployed to prevent the recurrence of such behaviours and turned into benefits.

Mark Gallagher is an inspirational motivator of people. His Formula One experience has placed him in a position to tender exceptional advice to businesses that have the luxury of making decisions at less than a millisecond’s notice.

Keeping an eye on the goal with a united team becomes a good deal easier with Mark’s guidance.

Gordon Hewitt holds the prestigious Best Global Educator award from The Institute of Management Studies. All major corporations will find value in learning to understand how to embrace and harness the challenges that lie in dynamic, complex and relatively mature markets. We all need to think the unthinkable, and Gordon Hewitt is the best strategist you will find.

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS ONE ]

THE WALMART WAY: STRATEGIES OF THE WORLD’S LARGEST COMPANY MASTER CLASS LEADER: Michael Bergdahl

THE MASTER CLASS – what it covers

P.O.C.K.E.T.S. – The 7 Strategies of ‘The Wal-Mart Way’. Based on his first book, What I Learned from Sam Walton, Michael Bergdahl will discuss ‘The Wal-Mart Way’ through a discussion of the 7 key strategies of Wal-Mart. Bergdahl will follow the acronym ‘POCKETS’, which stands for Price, Operations, Culture, Key Item Promotion, Expenses, Talent and Service. He will explain the key to each of Wal-Mart’s Strategies and its Best Practices that have made it the world’s largest company. He will discuss strategies that audience members can take from ‘The Wal-Mart Way’ to make their businesses even more successful.

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Michael Bergdahl is a professional international business speaker, author and turnaround specialist. He worked in Bentonville, Arkansas for Walmart, as the Director of People for the headquarters office, where he worked directly with Walmart’s founder Sam Walton. Previous to Walmart, Bergdahl worked in the FMCG industry for PepsiCo’s Frito-Lay Division in the sales organisation and headquarters staff assignments. He is a turnaround specialist who participated in two successful business turnarounds as VP of HR at both American Eagle Outfitters and Waste Management. Bergdahl has more than 25 years of HR experience, and he has received the Senior Professional in Human Resources (SPHR) lifetime certification from SHRM. He is a graduate of Pennsylvania State University with a Bachelor of Arts Degree in Sociology/Behavioral Science.

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What Businesses can learn from ‘The Wal-Mart & Sam Walton Way’ Then: How Sam Walton almost failed back in 1962 Now: Tough challenges for Wal-Mart The 7 Strategies of Wal-Mart – The World’s Largest Company Definition/Explanation of P.O.C.K.E.T.S. Niche Strategy ‘The Wal-Mart Way’ Strategies of the World’s Largest Company ‘The Sam Walton Way’ – 10 Tactics of the World’s Richest Man

BENEFITS Michael Bergdahl provides full-day and half-day workshops, both of which draw extensively on his wealth of firsthand experience as an insider at the Wal-Mart Headquarters, where he worked directly with Sam Walton. Bergdahl has designed his workshops around his three successful Walmart books: What I Learned from Sam Walton: How to Compete & Thrive in a Wal-Mart World; The 10 Rules of Sam Walton; and The Sam Walton Way. He is an internationally acclaimed expert on The Walmart Way and The Sam Walton Way and his workshops are filled with cultural stories and real world tools that you can use to help improve your ability to compete, survive and thrive in a Walmart World!

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS TWO ]

LEADERSHIP, DATA AND SOCIAL MEDIA AS ENGINES OF CHANGE MASTER CLASS LEADER: Roger Fisk

THE MASTER CLASS – what it covers

An interactive workshop with Roger Fisk brings attendees into direct contact with the lessons, tools and organisational strategies that propelled Barack Obama to victory in two presidential campaigns. Designed for senior professionals involved in marketing, public relations, advocacy, corporate communications, academia and government, Roger’s workshop provides insights into how and why Obama prevailed in two presidential campaigns that he entered as the underdog. The overall purpose of the workshop is to share creative approaches to reaching new customers and clients, new ways to leverage the value of old media like print and television, the innovative use of social and new media to create and enhance relationships, and how to create a dynamic organizational culture that is guided by data but still willing to take risks. The benefits are multiple for any professional involved in getting millions of people involved in ideas, products, movements and trends. The fact that the Obama campaigns were so different is directly connected to why they won, and this workshop shows you how it all happened.

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Roger Fisk started working for the first Obama campaign in 2007. He helped create and manage a nationwide grass-roots fundraising team that focused on low-dollar donor events and raised US$100 million in 11 months. He was directly responsible for coordinating and managing the media’s coverage of over 150 events across the country.

In the first Obama Administration, Roger helped design and implement trade missions and worked on the re-election campaign. Outside politics, he has advised Fortune 500 companies and keynoted numerous events, including the Festival of Media 2013 in Singapore and the 2013 International Chamber of Commerce’s World Congress in Doha.

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Communications Strategy: how to advance your core message, maintain discipline through daily news cycles, learn how and when to react, and how to influence key demographics.

Steady Leadership While Creating Change: both Obama campaigns are celebrated for their discipline. Learn how to make circumstances work for you and avoid distractions that decrease focus and motivation.

Engaging and Motivating: tens of millions voted, but millions also volunteered for Obama. This section shows how social media were used to build a movement that multi-million dollar television advertising could not defeat.

Organizational Innovation: the Obama organisation took the role of underdog and made it a strength. This section shows how to succeed in the face of doubt.

Data as a Gamechanger: the more you know about the people you already have, the more likely you are to get those you don’t have. This workshop examines how Obama triumphed through intelligent use of information about voters.

BENEFITS > > > >

In-depth understandings of real-time communication challenges.

Detailed understanding of Obama’s online strategy in a social media campaign Firm grasp of how to create news that helps communicate your core aims.

A muscular, 21st-century synthesis of data, on-line outreach, traditional media and advertising.

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS THREE ]

CREATING SPACES TO SEE DIFFERENTLY

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MASTER CLASS LEADER: Beau Lotto

THE MASTER CLASS – what it covers

Beau Lotto and Lottolab bring together the latest knowledge in neuroscience, behavioural science and design thinking to offer a new way of looking at human behaviour. The lab pioneers understanding of perception and applies it to create transformational experiences. The world is changing at pace, and for many companies this creates the need for constant innovation. Only in this way can they stay relevant, stay ahead and stay in business. The fuel for innovation is seeing differently. This is what Lottolab does: helps individuals and businesses to see and think differently.

The interdependent relationships between Leadership, Innovation and Branding: 1.

How can brands create a story that is authentic and fosters loyalty?

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What are the requirements for creating vs maintaining relationships?

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Why is innovation the basis for survival?

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Why are questions at the heart of creativity? … and what is a good question?

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What are the two biggest challenges to asking good questions?

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How can leaders foster a space of innovation?

Dr Beau Lotto and his team of neuroscientists and designers at Lottolab perform research into human perception and behaviour, which places Lottolab at the leading edge of seeing differently. Personally, Beau is a globally renowned neuroscientist whose studies in human perception have taken him beyond the scientific domain into the fields of business, education and the arts. He is equally at home creating scientific experiments, running his two start-ups, giving talks, delivering workshops designed for corporate leaders or making TV programmes (for BBC’s Horizon, the National Geographic Channel and PBS) and Radio Programmes for BBC Radio 4. Beau has given two main-stage TED talks (a relatively rare honour) and has spoken at a Google Zeitgeist event, WIRED and the G8 Summit in 2013 (at the invitation of No 10 Downing Street).

Beau’s style is entertaining and informative; he explains WHY and not just HOW (which enables the audience to apply and generalise his perceptual framework to their own lives). He is interactive and gathers live data throughout his presentation – methods that enable audiences to actively embody the information explored.

BENEFITS

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

Methodologies for change and innovation are prescriptive: they do not adapt to the context of the situation. The true benefit is in understanding why change and innovation are hard, and how to apply the principles of human creativity to the diversity of activities and challenges we encounter. As a leader, with this understanding you will be able to create the culture that is necessary for authenticity and resilience. Your understanding will not simply be restricted to information, but rather an embodied understanding of how the brain creates, as you’ll actually be part of the process of discovery in a lab environment where you will be asking questions and making discoveries that no one yet knows. > Shows businesses how ‘to do creativity’ with practical demonstrations > Provides detailed examples and experimentation of creative ‘discovery’ > Ensures that your teams will actively embrace change – all the time > Introduces the concept of questioning to enhance understanding LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS FOUR ]

LEADING WITH INTEGRITY MASTER CLASS LEADER: Roger Steare

THE MASTER CLASS – what it covers

The most successful and enduring businesses are those that combine a meaningful purpose and a clear set of values and have leaders who display both rational and emotional intelligence of a high order. This workshop enables leaders at all levels to reflect on these challenges in a highly engaging and compelling way.

Core to this workshop is the alignment of all stakeholder values so that all the forces within a business are pulling it compellingly in the same direction.

Roger Steare is a disruptive thinker, a critical friend and a trusted advisor. ‘Leading with Integrity’ gives leaders the opportunity to stop and think about their purpose, their values and the decisions they need to make – in a very pragmatic way. The workshop is firmly grounded in academic disciplines including neuroscience, psychology, anthropology and behavioural economics; participants are expected to complete the programme with a clear action plan for change. This plan is then supported by Roger Steare through follow-up coaching sessions. (Follow-up is by separate negotiation.) Specific topics are: > Values-based decision-making > Ethics by gender and age and how that affects business dynamics > How to engender harmony in decision-making > Doing the right thing > Trust > Co-operation > Service

Roger Steare has a proven track record of working with leaders in some of the world’s most critical sectors, particularly in energy, banking, retail, media and health care.

His licensed methodology is now being used by over 500,000 employees across the world, and his research and teaching skills have been recognised at leading business schools. He is Corporate Philosopher in Residence at Cass Business School and is a Fellow of the policy think tank ResPublica In 2008, the worst financial crisis in history began to unfold, and in 2009 HSBC UK asked Roger Steare to advise their senior leadership team on how to strengthen their values, decision-making and culture. In consequence, over the following three years, profits increased by more than 55% to $1.54bn and Values Based Leadership is now a global programme across HSBC. After the Gulf of Mexico disaster in 2010, BP asked Roger to help them design a new leadership programme to rebuild their culture and to strengthen their values and behaviours. Roger’s ethicability® decision-making framework is now core to the new BP Code of Conduct.

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BENEFITS ‘Leading with Integrity’ has proven benefits. Roger Steare’s approach has assisted in the growth or recovery of billions of dollars in shareholder value: ‘Over the last four years, Roger has helped me consider business decisions from a fresh perspective. His approach might be rooted in philosophy, but in reality it is about pragmatic, profitable yet principled management of a business for long-term success.’ – Joe Garner, Deputy CEO, HSBC LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS FIVE ]

FRUGAL INNOVATION MASTER CLASS LEADER: Charles Leadbeater

THE MASTER CLASS – what it covers

It is widely believed that the world needs a different approach to innovation – Frugal Innovation – to achieve better outcomes for more people while using fewer resources.

This workshop from Charles Leadbeater is designed to help organisations adopt Frugal Innovation as a mindset and a core value. In a highly interactive, problemsolving style, Charles will take groups through the stages of Frugal Innovation to prepare them to apply its principles within their own organisations.

The workshop is organised into three main areas: rationale, principles and methods.

Charles Leadbeater is internationally renowned and sought after for his unrivalled expertise on innovation. He first began to write about innovation in the 1980s as the youngest ever Industrial Editor of The Financial Times and its Tokyo Bureau chief.

Over the past decade he has published a string of best-selling books on innovation, from Living on Thin Air in 1999 to We-Think: Mass innovation, not mass production in 2008.

The latter work examines the ways in which the Internet is transforming the nature of collaboration and the creation of ideas. In 1998 he wrote the British government’s pathbreaking White Paper, Building the Knowledge Driven Economy. Charles is a visiting fellow at the UK-based charity the National Endowment for Science Technology and the Arts (Nesta), which published his Ten Habits of Mass Innovation. His report The Pro Am Revolution was nominated by The New York Times as one of the best ideas of the decade. A successful entrepreneur in his own right and an advisor to companies large and small, as well as to governments over the world, Charles also helped to create the media sensation Bridget Jones’s Diary. His latest book The Frugal Innovator: Creating Change on a Shoestring Budget was published in 2014.

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Rationale Innovation is the lifeblood of the global economy, and has led to a proliferation of products and services. Now innovation needs to be refocused on better outcomes rather than more stuff. Three factors create this new context: the squeeze (slow growth in middle-class consumer incomes); the rush (the influx of aspirational immigrants to the developed world); and the crunch (the mounting pressure on resources generated by urban growth).

Principles > Lean innovations minimise waste in all forms. > Frugal innovators simplify products. > Frugal innovators practise ‘re’ activity: reuse, recycle, remake. > When communities share resources intelligently they get lower-cost solutions Methods The final aspect introduces in distilled form the main methods of frugal innovators.

BENEFITS Charles’s innovation workshops inspire new thinking and provide practical help for companies seeking to generate a more innovative culture.

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS SIX ]

FUTUREPROOF MASTER CLASS LEADER: Mark Stevenson

THE MASTER CLASS – what it covers

‘Reality is that when, when you stop believing in it, doesn’t go away’ – Philip K Dick There probably isn’t a record company or newspaper mogul in the world right now who wouldn’t love to wake up tomorrow morning and find the Internet had all just been a bad dream. But the digital revolution was just the trailer for a much bigger event. Some organisations will understand this, but many will not – and they’ll die as a result. Drawing on examples from the worlds of commerce, art and science this workshop will help you understand the megatrends that will shape your business (and global geopolitics) in the next 30 years, how the definitions of wealth, leadership and power will alter in the next decade and explore the new principles of organisational agility that will help you prosper as others fall victim to rapid change.

Darwin never said ‘survival of the fittest’; he said ‘survival of the most agile’ – and for business this lesson will become increasingly stark as new technologies and societal trends make existing business models obsolete. Creating a culture of true innovation and creativity is no longer a ‘nice to have’; it’s a matter of survival. Mark will guide you through the mega-trends and technologies that will present unprecedented threats and opportunities in the coming decade. You will learn: 1. how emerging technologies and trends will disrupt and transform your geopolitics, your industry, your organisation, your career and your personal life.

2. how the definitions of wealth, leadership and power will alter in the next decade – and what that will mean for you and your oganisation.

3. the eight principles of organisational agility.

Mark Stevenson is the author of the critically acclaimed (and many times translated) An Optimist’s Tour of the Future was described by New Scientist as ‘a refreshing reminder that the future will always belong to the optimists’. The book is being turned into a movie in association with legendary visual futurists Syd Mead (Bladerunner, Tron, Aliens), Ian McCaig (Star Wars, Harry Potter, Terminator) and Roger Dean.

Mark has also written for The Times, The Wall Street Journal, The Guardian, The Economist, The Daily Telegraph and the New Statesman. His key skill is an ability to take complex or abstract concepts and make them understandable by non-specialists without trivialising the subject matter. He is also the writer of The Great Energy Race – a documentary film on our relationship with energy, shooting late 2013. His second book about systems innovation will be published in 2014.

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BENEFITS Mark mixes inspiration and challenge while providing practical, unpretentious techniques for approaching the future. His workshop will: > allow your organisation to predict and avoid new threats > allow your organisation to predict and benefit from new opportunities > position you as a thought leader in your organisation > help you find the ‘frequently unasked questions’ > give you the insights that will get your change agenda the support it needs > help you align your personal and professional aims in shaping the future LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS SEVEN ]

MANAGERS TO TRANSFORMERS MASTER CLASS LEADER: R Gopalakrishnan

THE MASTER CLASS – what it covers

A career in business management is like a traveller’s journey. Travellers learn best by interacting with fellow travellers about their individual moves through the various phases: > Initially, from being a ‘doer of things’ to becoming a ‘manager of people’. > Thereafter, from being a ‘manager of people’ to becoming a ‘leader of ideas’. > Finally, from a ‘leader of ideas’ to becoming a ‘shaper of institutions’.

This journey requires a person to transit from dealing with the ‘known problem– known solution’ arena to the ‘unknown problem–unknown solution’ arena. During this journey, the traveller confronts some typical questions such as: > Am I really doing what I enjoy doing? What is my ‘purpose’? > How can I better learn lessons, which are inherently difficult to teach? > How can I learn by reflecting on my experiences? > What is the impact of my relationships on others? > Do I have faults which may affect my career progress?

The ability to become self-aware and to find answers to these questions helps successful executives to avoid getting derailed by their own follies and foibles, which are referred to as ‘psychological toxins’.

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R Gopalakrishnan (called Gopal) has spent 46 years in Business Management.

For the first 31 years he worked for Unilever, rising to Vice Chairman in 1996. In 1998 he joined Tata Sons Ltd as a director, and is currently a non-executive director, Vice Chair or Chair of several publicly listed Tata companies. He is also an independent director of Akzo Nobel India and Castrol India.

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There will be two 90-minute sessions. Concepts such as the ‘Bonsai Manager’, the ‘Clementine Mirror’ and the ImOpCoRe cycle will be touched upon.

During the first 90 minute session, through a presentation and an interaction mode, Gopal will recount the characteristics of the journey and bring out the importance of purpose, self-awareness and human relationships.

During the second 90-minute session, Gopal will touch upon why smart people end up doing stupid things.

In both sessions, Gopal uses narratives from three sources: his own experience, published stories from the world of business and anecdotes from history.

The workshop is reflective and inspirational rather than instructional. After all, the programme is aimed at top-level people.

BENEFITS > >

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Each participant will leave with personal takeaways as food for thought.

The act of thinking about individual issues will trigger the desire to learn more and develop an individual plan of action. It is likely that the positive effects of this 3-hour session would resemble the physical and mental benefits that a yoga/Ayurveda session of the same duration has on the body and on the mind.

This programme has been delivered in some form for at least five years in India to managers and students of management. The content has been tested and refined, based on these experiences.

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS EIGHT ]

THE MAGIC OF BEHAVIOURAL ECONOMICS

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MASTER CLASS LEADER: Paul Craven

THE MASTER CLASS – what it covers

‘The emotional tail wags the rational dog.’ – Jonathan Haidt We humans are not always as rational or logical as traditional models might suggest.

We are often influenced by hard-wired biases and heuristics – to put it another way, we make mental shortcuts. Behavioural Economics shines a light on such shortcuts and the psychology of decision-making, both individually and as part of a group or crowd. > In business broadly, it explores how choices are made and decisions reached, often subconsciously, from the highest executive boards to ordinary consumers. > In the investment world, for example, it seeks to understand how markets can be distorted or inefficient due to the influential biases of its participants. > Around board tables and within committees, human biases can also lead to suboptimal decision-making, so understanding key aspects of social psychology is an important defence against what is often referred to as ‘Groupthink’.

Paul will focus on three key issues, applicable to all: 1.

How the human brain is hardwired for perfectly good evolutionary reasons to use ‘System 1’ thinking (fast, intuitive, unconscious) in preference to ‘System 2’ (slow, cognitive, conscious), sometimes leading to biases and irrationality.

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Examples, in all aspects of our lives of the 120+ biases and mental shortcuts.

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What can we do about these biases? And equally importantly, how can we turn them to our advantage in our business and personal lives?

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For those involved purely in investment (asset managers, hedge funds, investment banks, etc), Paul offers an integrated one-hour specialist coaching module.

Paul Craven is a London-based specialist in Behavioural Economics. He retired from Goldman Sachs Asset Management in 2013 after six years with the firm where he was a managing director and latterly head of European Institutional Business. Previously Paul worked for four years at PIMCO Europe Ltd, where he was head of UK Business Development, and for 17 years at Schroders as a portfolio manager and later as head of UK Institutional Sales. Paul has an MA (Hons) in History from St John’s College, Cambridge University, is a Freeman of the City of London, and is on the advisory council to the CFA in the UK. He is currently a partner in a specialist coaching firm, Salomon Partners. In his spare time, he is a member of the Magic Circle.

The workshop will enable executives to develop fresh and more relevant techniques to: > make better decisions > challenge their unconscious assumptions > use Behavioural Economics to enhance their business skills

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

BENEFITS

‘The empires of the future are the empires of the mind.’ – Winston Churchill

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS NINE ]

ACHIEVING SUCCESS IN THE EYE OF THE WORLD’S MEDIA MASTER CLASS LEADER: Mark Gallagher

THE MASTER CLASS – what it covers

With his experience in Formula One, Mark Gallagher is uniquely qualified to advise and guide any business in any field to achieve a higher level of performance.

To compete in F1 requires a wide range of business skills. The teams – high-end engineering businesses – face a formidable set of challenges in a demanding, intense and high-profile environment where successes and failures are visible and obvious.

F1 is also a business where one of the central activities is brand building, not only of the teams such as Ferrari, Red Bull and McLaren, but also of global consumer brands including Vodafone, Marlboro, Santander and TAG Heuer.

Leadership – Creating the vision, identifying the goals, cascading positive motivations throughout the organisation, creating the environment for success.

Teamwork – Drawing on practical examples, Mark describes the key attributes of personal commitment and the role of the individual in bringing a cohesive approach.

Motivation – Mark discusses definitions of success, creating milestone and gated reviews that enable staff to build towards the ultimate goal, celebrating achievements along the way. How can we motivate in times of difficulty?

Brand Building – How F1 teams develop brand awareness, generate core values and communicate them to sponsors and a global audience of billions.

Mark Gallagher has worked in Formula One and international motor sport since 1983, helping to create, manage and guide teams towards race and title-winning success at world level. He has worked with champions, advised some of the world’s top brands, and become an expert on the inner workings of this fascinating industry.

After working for the BBC and Express Newspaper Group in London, in 1990 Mark became part of the original management at Jordan Grand Prix, which was described as ‘the most motivated team in F1’. In 2004 Mark joined Jaguar Racing and oversaw its transition to Red Bull Racing.

A professional conference speaker since 1998, Mark appears regularly in the media, providing industry insights to the BBC, CNN, Channel 4 News and Sky News. He has also sat on FIA technical working groups, and is a founding director of Status Grand Prix Ltd and Managing Director of CMS Motor Sport Ltd, a motor sport management and consulting business.

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BENEFITS > > > >

Insight into how teams compete to achieve technical and commercial success, citing the FIA Formula One World Championship as a case study.

Enables you to identify the strengths of those who achieve world-class status; their ability to create and communicate their vision, motivate and empower their staff, and steer their organisation commercially and culturally.

How to achieve and maintain motivation, the strength of which is often the only difference between a champion and an also-ran.

Practical examples of creating the right environment for the attainment and maintenance of success.

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS TEN ]

COMPETING ON NEW FRONTIERS

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MASTER CLASS LEADER: Gordon Hewitt

THE MASTER CLASS – what it covers

The industrial landscape is being reshaped in radical ways, and not just because of recent problems in the global financial system. New ‘game-changing’ dynamics are altering traditional views of competition and value creation. The evolution of the Internet, new access technologies, changing customer lifestyles and expectations, and regulatory demands are causing top executives to rethink some basic questions, including: > How do we bring a new perspective to market opportunity and risk? > What is the source and size of underleveraged value in our business portfolio? > How do we create and deliver new forms of value for customers and shareholders? > How do we find an antidote to margin erosion and commoditisation? > How do we discover new forms of organic growth in mature industries? > Where is competitive advantage in a world where everything can be copied? > How do we enable our businesses to execute faster without undue risk? > Do we really have a ‘strategy’, or just an extended operating plan?

Gordon focuses on four key issues: 1.

Gaining early and deep competitive insight into ‘game-changing’ dynamics, and shaping them to advantage rather than reacting too late.

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Implanting a ‘new game’ approach to business strategy rather than relying on legacy models of incremental planning.

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Enabling the organisation to access complex opportunities and manage complex risks which often cross internal boundaries, resulting in new capabilities and scorecards for collaboration.

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Avoiding the anchors of ‘dominant logic’, which stem from deeply entrenched assumptions in the mental models of executives, and creating new mindsets for new games rather than just better processes for existing games.

Gordon Hewitt is one of the world’s leading authorities on the challenge of creating superior value in dynamic, complex markets. As a consultant he has extensive experience for more than 25 years of discussing these issues with CEOs and boards of major corporations such as Time Warner, Pfizer, Honeywell, Verizon, Diageo, Warner Bros, HSBC, Humana, Deutsche Post/DHL and Viacom. Gordon retains a longstanding academic post at the Ross School of Business, University of Michigan, but spends most of his time travelling, speaking and consulting worldwide. He is a former international golfer and supports charities for the theatre and journalism professions.

The workshop enables executives to develop fresh and more relevant techniques to: > Analyse their market environment, the changing basis of competition, where future advantage really lies, who could be the next unorthodox competitors. > Formulate and implement strategy in a ‘new game world’. > Take collaborative venturing to a new level across the organisation, while still holding executives accountable for divisional performance. > Identify the core assumptions and orthodoxies in their own dominant logic, and show how to bring them in line with new competitive realities.

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CONTACT US To talk through your requirement and to book a Leadership Academy workshop please contact your consultant directly or local TLSB office. www.londonspeakerbureau.com 24

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