London Speaker Bureau - Leadership Academy

LEADERSHIP ACADEMY A set of 25 workshops for leaders, managers and talent programmes

‘Informative, inspirational and relevant.

Truly world-class.’

Toyota

LEADERSHIP ACADEMY Our Academy We have assembled 25 workshops from our global portfolio of speakers. These workshops range from one-to-one strategy advice for CEOs to continual learning and innovation programmes for the management team. This quest, which we started in 2014, delivers in-depth practical proven business thinking which has been beneficial for many of our clients.

 A new source of learning

For the past 20 years, we have provided outstanding people from all over the world to speak at client events, and we passionately believe that the value addition of our international network for these purposes is difficult to rival. However, in preparing our clients for the challenges of our ever-changing working environment, we needed to continually stay ahead ourselves. As a result, we have extended our programme of workshops in order to offer a greater level of engagement than keynote speeches can offer. In short, the journey is from a simple monologue towards a richer dialogue between our clients and our speakers.

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LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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The Workshops

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Master Class 1

Master Class 7

The age of competition – geopolitics and the global business environment MASTER CLASS LEADER: Oliver August

Good Service is Good Business in Times of change MASTER CLASS LEADER: Catherine DeVrye

Master Class 2

Master Class 8

Capturing the attention your brand deserves MASTER CLASS LEADER: Lady Kinvara Balfour

Harnessing the Power of Conversation to build your brand’s bottom line MASTER CLASS LEADER: Jon Duschinsky

Master Class 3

Master Class 9

THE WALMART WAY: STRATEGIES OF THE WORLD’S LARGEST COMPANY MASTER CLASS LEADER: Michael Bergdahl

LEADERSHIP, DATA AND SOCIAL MEDIA AS ENGINES OF CHANGE MASTER CLASS LEADER: Roger Fisk

Master Class 4

Master Class 10

THE MAGIC OF BEHAVIOURAL ECONOMICS MASTER CLASS LEADER: Paul Craven

Business of Formula 1: Leadership, Teamwork and Performance MASTER CLASS LEADER: Mark Gallagher

Master Class 5

Master Class 11

Elevated Leadership – Lift Your Culture To New Heights MASTER CLASS LEADER: Annicken R. Day

Managers to Transformers MASTER CLASS LEADER: R. Gopalakrishnan

Master Class 6

Master Class 12

Competitive Strategies in Banking MASTER CLASS LEADER: Joe Divanna

COMPETING ON NEW FRONTIERS MASTER CLASS LEADER: Gordon Hewitt

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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The Workshops Master Class 13 SURVIVING AND PROSPERING IN THE DIGITAL AGE MASTER CLASS LEADER: Andrew Keen

Master Class 19 Entrepreneurship and the attacker mindset: growth, innovation, disrupting the status quo MASTER CLASS LEADER: Azran Osman-Rani

Master Class 14

Master Class 20

FRUGAL INNOVATION MASTER CLASS LEADER: Charles Leadbeater

Accelerating Growth and Outperforming Competition in Emerging Markets MASTER CLASS LEADER: Nenad Pacek

Master Class 15

Master Class 21

CREATING SPACES TO SEE DIFFERENTLY MASTER CLASS LEADER: Beau Lotto

Trust and Communications in the New Normal MASTER CLASS LEADER: Robert Phillips

Master Class 16

Master Class 22

Define your brand with an employee-driven, differentiated customer experience MASTER CLASS LEADER: Andrew McMillan

Values Based Leadership MASTER CLASS LEADER: Sir Richard Shirreff

Master Class 17

Master Class 23

The Future of Retail – Manage the Change MASTER CLASS LEADER: Alan O’Neill

LEADING WITH INTEGRITY MASTER CLASS LEADER: Roger Steare

Master Class 18

Master Class 24

How To Speak Like A TED Expert MASTER CLASS LEADER: Jack Milner

Futureproof MASTER CLASS LEADER: Mark Stevenson

Master Class 25 Customer, Customer, Customer MASTER CLASS LEADER: Hamish Taylor

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LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 1 ]

The age of competition – geopolitics and the global business environment MASTER CLASS LEADER: Oliver August

THE MASTER CLASS – what it covers

A new era has arrived in geopolitics. Russia’s power grab in Ukraine ended the postCold War order. American hegemony is over, though not its global leadership role.

China has found the confidence to challenge the West and claim superpower status.

Other nations are also strutting their stuff. Brazil, India, Iran and Turkey are wielding power on an unprecedented scale. The main feature of the new global system is competition between nations great and small. The world has become less cooperative, more zero-sum. Power is more diffuse, as it was in the 19th century. The weak are less safe and the strong less just, though almost all can expect to benefit from trade.

This fascinating master class led by Oliver August, an expert on geopolitics, and editor and correspondent at The Economist magazine, will answer a number of key questions. How is the new global system shaping up? What sort of conflicts will emerge and which are unlikely? How far and how fast will the balance of power tilt? Who will be the economic winners?

Oliver begins with the premise that war and money have been allies since the beginning of time. International conflicts are often fought for financial reasons, and are won with economic means rather than just by force. The master class works out where economic opportunities lie in the future and how conflicts will shape the global business environment. > Can America and China be each other’s biggest rivals as well as customers? > At what point will the US dollar lose its status as the world’s reserve currency and how seriously should we take attempts to displace it? > Are nation states in danger of being supplanted by multinational organisations such as NGOs, corporations and terror groups? > Many of the most successful economies today are dictatorships, from mighty China to tiny Rwanda. How long can authoritarian statecraft keep delivering?

Oliver August has reported from the world’s war zones and financial markets for more than two decades. His specialisations include American grand strategy, Chinese development, Middle East conflicts, African and Asian emerging markets and the future of the EU. He has been based in Baghdad, Beijing, Beirut, Berlin, Damascus, London, Nairobi, New York and Singapore. Oliver is the author of two books: Along the Wall and Watchtower: A journey down Germany’s divide (1999) and Inside the Red Mansion (2007). He regularly appears on the BBC, CNN and CNBC and speaks at government and business conferences internationally.

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BENEFITS > > > > >

Tailored advice for your geographic exposure Understand where economic opportunities lie in the future and how the global business environment will be affected by conflicts Guidance on the trigger points for when potential conflicts become real problems The ability to evaluate risks in a world where rivalries are on the rise An in-depth understanding of the future of globalisation, where businesses can operate in the future and whether globalisation will pass a high-water mark LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 2 ]

Capturing the attention your brand deserves

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MASTER CLASS LEADER: Lady Kinvara Balfour

THE MASTER CLASS – what it covers

A brand needs to permeate our tech-savvy world in order to receive the attention it deserves. To reach and impress today’s information-overloaded consumer, a brand – no matter how big or small and no matter how big or small, luxury or masstige – needs to communicate its essence in many different ways on a global scale. The traditional paper press release is dead. It has been replaced by persistent yet consistent media strategies and innovative concepts that capture the spirit of a brand and the imagination of existing and potential consumers. Lady Kinvara Balfour, renowned ‘consultant of cool’ for culture-conscious international companies and major brands all over the world, brings a wealth of experience to this master class and will guide brands on how to capture and hold consumer attention.

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Lady Kinvara Balfour is a leading brand, style and retail expert, a creative director, producer, host, entrepreneur and renowned interpreter of global cultural trends.

She is recognised for her instinctive insights into what’s hot and what’s not, and as one of Britain’s best fashion and beauty writers. As an interpreter of global cultural trends with a focus on tech, fashion and popular culture, Kinvara has consulted for international brands including Apple Inc., AOL, Wella, Max Factor, Pantene, Jimmy Choo, Richemont, Coutts, Smythson and the British Fashion Council. She also has extensive editorial experience as Fashion Assistant at Condé Nast, Style Editor at the Saturday Telegraph Magazine and International Editor for DailyCandy.com. Kinvara was advisor to the launch of luxury deals start-up Keynoir.com, and created a digital blog platform for Time Out. She is now working on TV documentary ‘Fashion Week’.

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LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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World Creation: How does a brand best create a world to which consumers want to belong?

Social media: How to navigate the virtual jungle Owning a Moment: How does a brand best create a ‘moment’, and how does it promote that moment to maximum effect?

Print vs. Digital: Which platform is more powerful and on which one should a brand spend most time, money and resources?

Case Study: Which key global brand is getting it right today and how?

Know Thy Zeitgeist: Key trends in the zeitgeist now; a précis to excite and inspire Trend Sources: Which websites and social media feeds to follow now

With 15 years’ experience of working with brands, Kinvara knows instinctively what works and what doesn’t. Her experience is unique, as are her insights. Her charming, enthusiastic manner is infectious and serves to jumpstart countless thoughts and ideas. > Understand how to create a strategy that captures the spirit of a brand and the imagination of consumers and creates a world to which they want to belong > Know how to achieve a brand ‘moment’ and maximise its effect > Learn how to successfully and most effectively use digital and social media to achieve your brand ambitions > Be aware of and be inspired by today’s key trends LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 3 ]

THE WALMART WAY: STRATEGIES OF THE WORLD’S LARGEST COMPANY MASTER CLASS LEADER: Michael Bergdahl

THE MASTER CLASS – what it covers

‘P.O.C.K.E.T.S. – The 7 Strategies of ‘The Wal-Mart Way’. Based on his first book, What I Learned from Sam Walton, Michael Bergdahl will discuss ‘The WalMart Way’ through a discussion of the company’s 7 key strategies. Bergdahl will follow the acronym ‘POCKETS’, which stands for Price, Operations, Culture, Key Item Promotion, Expenses, Talent and Service. He will explain the key to each of Wal-Mart’s Strategies and its Best Practices that have made it the world’s largest company. He will discuss strategies that audience members can take from ‘The Wal-Mart Way’ to make their businesses even more successful.

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Michael Bergdahl is a professional international business speaker, author and turnaround specialist. He worked in Bentonville, Arkansas for Walmart as the Director of People for the headquarters office, where he worked directly with Walmart’s founder Sam Walton. Previous to Walmart, Bergdahl worked in the FMCG industry for PepsiCo’s Frito-Lay Division in the sales organisation and headquarters staff assignments. He is a turnaround specialist who participated in two successful business turnarounds as VP of HR at both American Eagle Outfitters and Waste Management. Bergdahl has more than 25 years of HR experience, and he has received the Senior Professional in Human Resources (SPHR) lifetime certification from SHRM. He is a graduate of Pennsylvania State University with a Bachelor of Arts Degree in Sociology/Behavioral Science.

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What businesses can learn from ‘The Wal-Mart & Sam Walton Way’ Then: How Sam Walton almost failed back in 1962 Now: Tough challenges for Wal-Mart The 7 Strategies of Wal-Mart – The World’s Largest Company Definition/Explanation of P.O.C.K.E.T.S. Niche Strategy ‘The Wal-Mart Way’: Strategies of the World’s Largest Company ‘The Sam Walton Way’ – 10 Tactics of the World’s Richest Man

BENEFITS Michael Bergdahl provides full-day and half-day workshops, both of which draw extensively on his wealth of first-hand experience as an insider at the Wal-Mart Headquarters, where he worked directly with Sam Walton. Bergdahl has designed his workshops around his three successful Walmart books: What I Learned from Sam Walton: How to Compete & Thrive in a Wal-Mart World; The 10 Rules of Sam Walton; and The Sam Walton Way. He is an internationally acclaimed expert on The Walmart Way and The Sam Walton Way and his workshops are filled with cultural stories and real world tools that you can use to help improve your ability to compete, survive and thrive in a Walmart World!

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 4 ]

THE MAGIC OF BEHAVIOURAL ECONOMICS

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MASTER CLASS LEADER: Paul Craven

THE MASTER CLASS – what it covers

‘The emotional tail wags the rational dog.’ – Jonathan Haidt We humans are not always as rational or logical as traditional models might suggest.

We are often influenced by hard-wired biases and heuristics – to put it another way, we make mental shortcuts. Behavioural Economics shines a light on such shortcuts and the psychology of decision-making, both individually and as part of a group or crowd. > In business broadly, it explores how choices are made and decisions reached, often subconsciously, from the highest executive boards to ordinary consumers. > In the investment world, for example, it seeks to understand how markets can be distorted or inefficient due to the influential biases of its participants. > Around board tables and within committees, human biases can also lead to suboptimal decision-making, so understanding key aspects of social psychology is an important defence against what is often referred to as ‘Groupthink’.

Paul will focus on four key issues, applicable to all: 1.

How the human brain is hardwired for perfectly good evolutionary reasons to use ‘System 1’ thinking (fast, intuitive, unconscious) in preference to ‘System 2’ (slow, cognitive, conscious), sometimes leading to biases and irrationality 2.

Examples, in all aspects of our lives, of the 120+ biases and mental shortcuts 3.

What can we do about these biases? And equally importantly, how can we turn them to our advantage in our business and personal lives?

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For those involved purely in investment (asset managers, hedge funds, investment banks, etc), Paul offers an integrated one-hour specialist coaching module

Paul Craven is a London-based specialist in Behavioural Economics. He retired from Goldman Sachs Asset Management in 2013 after six years with the firm where he was a managing director and latterly head of European Institutional Business. Previously Paul worked for four years at PIMCO Europe Ltd, where he was head of UK Business Development, and for 17 years at Schroders as a portfolio manager and later as head of UK Institutional Sales. Paul has an MA (Hons) in History from St John’s College, Cambridge University, is a Freeman of the City of London, and is on the advisory council to the CFA in the UK. He is currently a partner in a specialist coaching firm, Salomon Partners. In his spare time, he is a member of the Magic Circle.

The workshop will enable executives to develop fresh and more relevant techniques to: > make better decisions > challenge their unconscious assumptions > use Behavioural Economics to enhance their business skills

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

BENEFITS

‘The empires of the future are the empires of the mind.’ – Winston Churchill

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 5 ]

Elevated Leadership – Lift Your Culture To New Heights MASTER CLASS LEADER: Annicken R. Day

THE MASTER CLASS – what it covers

An organisation’s culture is the single most powerful predictor of future performance.

Cultures of infinite possibilities, with teams that are highly engaged, innovative and high-performing, are created through elevated leadership. Leaders need to inspire their organisations by unleashing passion and joy in the working environment. The result of elevated leadership is an organisation and team comprised of individuals who are dedicated to high levels of achievement, not because they have to, but because they want to. Master class leader Annicken R. Day is a leading expert on organisational culture change. In her inspiring class she guides leaders, teams and organisations towards building, reinforcing or transforming their cultures. She shows how elevated leadership and changing leadership mindsets can lift people, teams and organisations to new heights.

Annicken R. Day’s outstanding, highly engaging masterclass is structured around ‘7 elevators’ for leadership. She demonstrates how mindsets, behaviours and actions can build, reinforce and transform your culture into one with infinite possibilities.

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Purpose – Inspire team members to define their own personal purpose 2.

Identity – Be clear about who you are as a team, what you stand for and believe 3.

Trust – Trust your team and they will trust you 4.

Care – Coach your team with empathy, even when you have to say something they don’t want to hear 5.

Growth – Help people to learn, grow, stretch and develop themselves by creating a safe environment for them to do so 6. Passion – Always look for opportunities to inspire passion in your team and yourself 7.

Joy – Enjoy yourself at work and inspire others to do the same

Annicken R. Day, CEO and founder of Corporate Spring, is a renowned specialist in corporate innovation, motivation, and collaborative teams and technologies. She has spent the last 15 years inspiring start-ups and medium-sized and large corporations to develop more passionate and innovative cultures for higher performance. Day was Culture Ambassador at Cisco (2009-12). As Chief Cultural Officer and VP Human Resources at Tandberg (2002-09), she built a global HR team and was instrumental in building the company from a 300-employee start-up to a 1,700-employee global market leader, with its unique culture intact. When Tandberg was acquired by Cisco in 2009, Day seamlessly integrated the two organisations’ cultures without losing business momentum. In addition to being a facilitator, motivator and executive team-coach, Day is a sought-after public speaker. She addresses audiences on new ways of thinking and working.

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BENEFITS > > > >

An in-depth understanding of how culture and engagement can enhance success New insights into how to think, work and lead in the 21st century Tools that will take your leadership and team culture to new heights Strategies for creating a culture based on passion, trust, empathy and a clear vision that inspires and motivates individuals to grow and innovate LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 6 ]

Competitive Strategies in Banking MASTER CLASS LEADER: Joe Divanna

THE MASTER CLASS – what it covers

Banking professionals now more than ever, feel the pressure of the challenges created by the global crisis, increased competition, human capital and technological issues, in addition to the usual key elements of banking, namely managing the business, acquiring and retaining customers, creating and managing products, distributing them and ensuring optimal performance. Formerly, banks could rely on customer loyalty, but today they have to work much harder, developing product portfolios that constantly reinvent their image to match ever-increasing demand and regulatory issues. The financial services industry constantly calls for ‘innovation’, but this is not straightforward, requiring both strategic and tactical thinking.

Joe works with C-level banking professionals to consider a select number of challenges in the bankers’ agenda and works through a method of strategic thinking from left to right, and then right to left – from inception to implementation. He is a master at tailoring his message to specific audiences and his captivating style blends provocative insights and practicable knowledge.

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Setting strategic goals to achieve top-line growth 2.

Building intelligence about customers and the competition 3.

Creating, managing and distributing product portfolios

Joe Divanna is a world-leading consultant for business and financial services. A management and strategy specialist for more than 35 years, he is one of the most respected experts on financial services in emerging markets and is called upon by policymakers, bankers and business leaders from London to Beijing. He addresses relevant market trends and offers practical guidance on interpreting them to gain competitive advantage. In addition to interventions on traditional banking and banking in emerging markets, Joe is an expert on Islamic banking and finance. He is founder and managing director of Maris Strategies, a consultancy and think-tank for business and financial services. His cutting-edge, evidence-based global research is used by banks, financial services providers, central banks, government agencies, universities and technology companies worldwide. He is co-founder of The Banker magazine’s Annual Top 500 Islamic Banks supplement and a commentator on CNB. 16

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

BENEFITS Joe’s master class offers delegates the opportunity to learn, interact and start the process of creating solutions. It enables banking professionals to develop fresh techniques to: > Build strategy for competitive advantage > Build superior customer and competitive intelligence > Provide value to customers in an increasingly global competitive marketplace > Develop and deliver successful product portfolios > Translate strategy into action

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 7 ]

Good Service is Good Business in Times of change MASTER CLASS LEADER: Catherine DeVrye

THE MASTER CLASS – what it covers

In today’s competitive markets, good service is essential to success. No matter the size of your company, quality customer service needs to be at the heart of your business model – and in the hearts of your team. What is needed are simple-to-implement ideas that organisations can put into practice right away to boost their reputation, staff morale and the bottom line without increasing costs. Good service is a powerful tool for differentiating a business from the competition and gaining market share. Business leaders and frontline staff must understand how to increase brand loyalty by turning complaints into opportunities, combining high-tech and high touch for top results and creating customers for life, while having a life for themselves!

Catherine DeVrye’s inspirational and informative masterclass provides a clear, commonsense approach to transforming a company with a ho-hum customer service profile into a recognised service leader. In dynamic presentations to C-suite board level or front-line staff, she combines substance with humour to inspire, motivate and empower others to achieve the best in themselves and their organisations.

Catherine DeVrye is a world authority on customer service and resilience in times of change.

She has lectured at the Melbourne Mt Eliza Business School and IMD in Switzerland and delivered the Singapore Institute of Management 50th anniversary lecture. Her master class provides the strategies required to transform organisations into service leaders. A past winner of the Australian Executive Woman of the Year Award, she is the author of the No.1 bestseller Good Service is Good Business and is renowned for her international management experience in the private and public sectors. Prior to establishing her own business, she was an executive with IBM in marketing, posted as HR Manager for Asia Pacific Headquarters in Tokyo and later responsible for the company’s customer education and leadership development programmes in SE Asia. She has ‘walked the talk’ and relates to real-life situations. Using analogies from completing marathons, trekking to Timbuktu or beyond Everest Base camp, she’ll go that extra mile to customise her presentations.

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SERVICE is a seven-letter word, and in her outstanding half-day masterclass DeVrye reveals her seven simple yet profound strategies for success: 1.

S=SELF ESTEEM 2.

E=EXCEED EXPECTATIONS 3. R=RECOVERY 4. V=VISION 5. I=IMPROVE 6. C=CARE 7. E=EMPOWERMENT

BENEFITS Attendees will learn the practical ‘how-tos’ of customer service and gain heightened awareness of the ‘why-tos’. They will be motivated, inspired, empowered and ready to make changes that will boost their organisation’s bottom line and reputation.

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 8 ]

Harnessing the Power of Conversation to build your brand’s bottom line MASTER CLASS LEADER: Jon Duschinsky

THE MASTER CLASS – what it covers

The idea of being able to have a Conversation with millions of people at the same time is a new phenomenon, driven by the post-digital age and always-on communication.

More people than ever before are now engaging in Conversations, and through them they are shaping and influencing opinions, attitudes, purchasing decisions, behaviours and policy. Companies and brands that have tapped into the global Conversation are seeing unprecedented growth in sales, improved marketing ROI, a transformation in the energy and commitment of their staff, and stock values that outperform the market.

Yet, because the Conversation as a marketing and communications tool is a relatively new concept, it is one of the least understood. You might be unable to change your product to increase market share or market size, but you can change the mindset of your audience and their relationship with your brand, and get them talking about it in a way that will enhance sales. This unique and challenging master class will help your company and its brands earn the right to become part of the global Conversation.

Jon shows how to harness the power of the Conversation to build your brand’s bottom line. He explains that creating a Conversation requires a subtle blend of advertising, marketing, PR and management consultancy, all driven by game-changing thinking.

Part high-energy engagement, part intimate storytelling, part hands-on workshop, it will give you real tools and open your eyes to a new and powerful way to achieve your strategic goals. > What is a Conversation and why do you need one? > What do you want people to be saying about you? > What would you say if you had 30 seconds on prime-time TV news that would stop people in their tracks and cause them to talk about you? > How do you create a belief system that articulates what you stand for? > How do you Create, Seed and Tend your Conversation to engage a bigger and more influential audience? > How do you use your Conversation to turn your whole company into ambassadors for your brand, not just your marketing department? > How will your Conversation drive better results in your marketing and advertising?

Jon Duschinsky is CEO and co-founder of The Conversation Farm, a global team of creative talent that develops ideas to change the way people talk about and engage with brands, issues and causes. Its clients include Nascar, Beauty Gives Back, the NFL & Alzheimer’s Disease International. After 20 years working in the philanthropy sector, in 2013 Jon was voted 2nd Most Influential Communicator in Social Innovation, second only to President Bill Clinton. He has shared podiums with Mikhail Gorbachev, Kofi Annan, Steve Wozniak and many other global leaders and influencers. He is the author of two books, Philanthropy in a Flat World (2008) and (Me)volution (2012).

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BENEFITS Advertising and marketing leverage the assets of the marketing department; the Conversation leverages all assets (people, culture, processes, products and expertise).

The benefits of an authentic Conversation can be transformational for any brand.

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 9 ]

LEADERSHIP, DATA AND SOCIAL MEDIA AS ENGINES OF CHANGE MASTER CLASS LEADER: Roger Fisk

THE MASTER CLASS – what it covers

An interactive workshop with Roger Fisk brings attendees into direct contact with the lessons, tools and organisational strategies that propelled Barack Obama to victory in two presidential campaigns. Designed for senior professionals involved in marketing, public relations, advocacy, corporate communications, academia and government, Roger’s workshop provides insights into how and why Obama prevailed in two presidential campaigns that he entered as the underdog. The overall purpose of the workshop is to share creative approaches to reaching new customers and clients, new ways to leverage the value of old media like print and television, the innovative use of social and new media to create and enhance relationships, and how to create a dynamic organisational culture that is guided by data but still willing to take risks. The benefits are multiple for any professional involved in getting millions of people involved in ideas, products, movements and trends. The fact that the Obama campaigns were so different is directly connected to why they won, and this workshop shows you how it all happened.

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Roger Fisk started working for the first Obama campaign in 2007. He helped create and manage a nationwide grass-roots fundraising team that focused on low-dollar donor events and raised US$100 million in 11 months. He was directly responsible for coordinating and managing the media’s coverage of over 150 events across the country.

In the first Obama Administration, Roger helped design and implement trade missions and worked on the re-election campaign. Outside politics, he has advised Fortune 500 companies and keynoted numerous events, including the Festival of Media 2013 in Singapore and the 2013 International Chamber of Commerce’s World Congress in Doha.

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Communications Strategy: how to advance your core message, maintain discipline through daily news cycles, learn how and when to react, and how to influence key demographics.

Steady Leadership While Creating Change: both Obama campaigns are celebrated for their discipline. Learn how to make circumstances work for you and avoid distractions that decrease focus and motivation.

Engaging and Motivating: tens of millions voted, but millions also volunteered for Obama. This section shows how social media were used to build a movement that multi-million dollar television advertising could not defeat.

Organisational Innovation: the Obama organisation took the role of underdog and made it a strength. This section shows how to succeed in the face of doubt.

Data as a Gamechanger: the more you know about the people you already have, the more likely you are to get those you don’t have. This workshop examines how Obama triumphed through intelligent use of information about voters.

BENEFITS > > > >

In-depth understandings of real-time communication challenges Detailed understanding of Obama’s online strategy in a social media campaign Firm grasp of how to create news that helps communicate your core aims.

A muscular, 21st-century synthesis of data, on-line outreach, traditional media and advertising LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 10 ]

Business of Formula 1: Leadership, Teamwork and Performance MASTER CLASS LEADER: Mark Gallagher

THE MASTER CLASS – what it covers

With his experience in Formula One, Mark Gallagher is uniquely qualified to advise and guide any business in any field to achieve a higher level of performance.

To compete in F1 requires a wide range of business skills. The teams – high-end engineering businesses – face a formidable set of challenges in a demanding, intense and high-profile environment where successes and failures are visible and obvious.

F1 is also a business where one of the central activities is brand building, not only of the teams such as Ferrari, Red Bull and McLaren, but also of global consumer brands including Vodafone, Marlboro, Santander and TAG Heuer.

Leadership – Creating the vision, identifying the goals, cascading positive motivations throughout the organisation, creating the environment for success.

Teamwork – Drawing on practical examples, Mark describes the key attributes of personal commitment and the role of the individual in bringing a cohesive approach.

Motivation – Mark discusses definitions of success, creating milestone and gated reviews that enable staff to build towards the ultimate goal, celebrating achievements along the way. How can we motivate in times of difficulty?

Brand Building – How F1 teams develop brand awareness, generate core values and communicate them to sponsors and a global audience of billions.

Mark Gallagher has worked in Formula One and international motor sport since 1983, helping to create, manage and guide teams towards race and title-winning success at world level. He has worked with champions, advised some of the world’s top brands, and become an expert on the inner workings of this fascinating industry.

After working for the BBC and Express Newspaper Group in London, in 1990 Mark became part of the original management at Jordan Grand Prix, which was described as ‘the most motivated team in F1’. In 2004 Mark joined Jaguar Racing and oversaw its transition to Red Bull Racing. A professional conference speaker since 1998, Mark appears regularly in the media, providing industry insights to the BBC, CNN, Channel 4 News and Sky News. He has also sat on FIA technical working groups, and is a founding director of Status Grand Prix Ltd and Managing Director of CMS Motor Sport Ltd, a motor sport management and consulting business.

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LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

BENEFITS > > > >

Insight into how teams compete to achieve technical and commercial success, citing the FIA Formula One World Championship as a case study Enables you to identify the strengths of those who achieve world-class status; their ability to create and communicate their vision, motivate and empower their staff, and steer their organisation commercially and culturally How to achieve and maintain motivation, the strength of which is often the only difference between a champion and an also-ran Practical examples of creating the right environment for the attainment and maintenance of success

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 11 ]

Managers to Transformers MASTER CLASS LEADER: R. Gopalakrishnan

THE MASTER CLASS – what it covers

A career in business management is like a traveller’s journey. Travellers learn best by interacting with fellow travellers about their individual moves through the various phases: > Initially, from being a ‘doer of things’ to becoming a ‘manager of people’. > Thereafter, from being a ‘manager of people’ to becoming a ‘leader of ideas’. > Finally, from a ‘leader of ideas’ to becoming a ‘shaper of institutions’.

This journey requires a person to transit from dealing with the ‘known problem–known solution’ arena to the ‘unknown problem–unknown solution’ arena. During this journey, the traveller confronts some typical questions such as: > Am I really doing what I enjoy doing? What is my ‘purpose’? > How can I better learn lessons, which are inherently difficult to teach? > How can I learn by reflecting on my experiences? > What is the impact of my relationships on others? > Do I have faults which may affect my career progress?

The ability to become self-aware and to find answers to these questions helps successful executives to avoid getting derailed by their own follies and foibles, which are referred to as ‘psychological toxins’.

>

R. Gopalakrishnan (called Gopal) has spent 46 years in Business Management.

For the first 31 years he worked for Unilever, rising to Vice Chairman in 1996. In 1998 he joined Tata Sons Ltd as a director, and is currently a non-executive director, Vice Chair or Chair of several publicly listed Tata companies. He is also an independent director of Akzo Nobel India and Castrol India.

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> > > >

There will be two 90-minute sessions. Concepts such as the ‘Bonsai Manager’, the ‘Clementine Mirror’ and the ImOpCoRe cycle will be touched upon.

During the first 90-minute session, through a presentation and an interaction mode, Gopal will recount the characteristics of the journey and bring out the importance of purpose, self-awareness and human relationships.

During the second 90-minute session, Gopal will touch upon why smart people end up doing stupid things.

In both sessions, Gopal uses narratives from three sources: his own experience, published stories from the world of business and anecdotes from history.

The workshop is reflective and inspirational rather than instructional. After all, the programme is aimed at top-level people.

BENEFITS > >

>

Each participant will leave with personal takeaways as food for thought The act of thinking about individual issues will trigger the desire to learn more and develop an individual plan of action. It is likely that the positive effects of this 3-hour session would resemble the physical and mental benefits that a yoga/ Ayurveda session of the same duration has on the body and on the mind This programme has been delivered in some form for at least five years in India to managers and students of management. The content has been tested and refined, based on these experiences LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 12 ]

COMPETING ON NEW FRONTIERS

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MASTER CLASS LEADER: Gordon Hewitt

THE MASTER CLASS – what it covers

The industrial landscape is being reshaped in radical ways, and not just because of recent problems in the global financial system. New ‘game-changing’ dynamics are altering traditional views of competition and value creation. The evolution of the Internet, new access technologies, changing customer lifestyles and expectations, and regulatory demands are causing top executives to rethink some basic questions, including: > How do we bring a new perspective to market opportunity and risk? > What is the source and size of underleveraged value in our business portfolio? > How do we create and deliver new forms of value for customers and shareholders? > How do we find an antidote to margin erosion and commoditisation? > How do we discover new forms of organic growth in mature industries? > Where is competitive advantage in a world where everything can be copied? > How do we enable our businesses to execute faster without undue risk? > Do we really have a ‘strategy’, or just an extended operating plan?

Gordon focuses on four key issues: 1.

Gaining early and deep competitive insight into ‘game-changing’ dynamics, and shaping them to advantage rather than reacting too late.

2.

Implanting a ‘new game’ approach to business strategy rather than relying on legacy models of incremental planning.

3.

Enabling the organisation to access complex opportunities and manage complex risks which often cross internal boundaries, resulting in new capabilities and scorecards for collaboration.

4.

Avoiding the anchors of ‘dominant logic’, which stem from deeply entrenched assumptions in the mental models of executives, and creating new mindsets for new games rather than just better processes for existing games.

Gordon Hewitt is one of the world’s leading authorities on the challenge of creating superior value in dynamic, complex markets. As a consultant he has extensive experience for more than 25 years of discussing these issues with CEOs and boards of major corporations such as Time Warner, Pfizer, Honeywell, Verizon, Diageo, Warner Bros, HSBC, Humana, Deutsche Post/DHL and Viacom. Gordon retains a long-standing academic post at the Ross School of Business, University of Michigan, but spends most of his time travelling, speaking and consulting worldwide. He is a former international golfer and supports charities for the theatre and journalism professions.

The workshop enables executives to develop fresh and more relevant techniques to: > Analyse their market environment, the changing basis of competition, where future advantage really lies, who could be the next unorthodox competitors > Formulate and implement strategy in a ‘new game world’ > Take collaborative venturing to a new level across the organisation, while still holding executives accountable for divisional performance > Identify the core assumptions and orthodoxies in their own dominant logic, and show how to bring them in line with new competitive realities

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

BENEFITS

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 13 ]

SURVIVING AND PROSPERING IN THE DIGITAL AGE MASTER CLASS LEADER: Andrew Keen

THE MASTER CLASS – what it covers

The 21st-century digital revolution is destroying many of the dominant industries and companies of the 20th century. From recorded music to newspapers, taxis, hotels, retail and education, the networked economy of multi-billion dollar companies like Google, Amazon, Udacity, Uber and Airbnb is changing everything. Every business and organisation is now threatened by the digital revolution and every CEO and strategist needs to know how to cope with this destruction. Andrew Keen is a seasoned Silicon Valley insider. His masterclass offers a step-by-guide guide to the upheaval and provides a map to not only surviving but also prospering in this brave new world.

>

Andrew Keen is a leading authority on the impact of new technology on 21st-century business, education and society. He is the bestselling author of the international hit Cult of the Amateur: How the Internet is Killing our Culture (2007), in which he anticipated many of the problems of the web today, and Digital Vertigo: How today’s online social revolution is dividing, diminishing and disorientating us (2012), a critique of contemporary social media. He is Executive Director of the Silicon Valley salon FutureCast and the host of ‘Keen On’, the long-running TechCrunch chat show. As a pioneering Silicon Valley-based Internet entrepreneur, Andrew founded Audiocafe. com in 1995 and built it into a popular first generation Internet music company. He has also co-founded a number of other Silicon Valley start-up ventures, including afterTV and now.tv. Andrew is currently a columnist for CNN and a regular commentator for many other newspapers, radio and television networks around the world. His highly anticipated latest book, The Internet is Not the Answer, was published in January 2015.

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LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

> > > > > >

A short history of the Internet – where it came from and how it has changed over the last 50 years An analysis of the industries that the Internet has already disrupted – music, publishing, journalism A glimpse into the future to see where the revolution is going next – transportation, education, healthcare, energy and government How the Internet of Things will change every business Examples of strategies that have failed to counter the revolution A survival guide for executives in companies threatened by digital upheaval A personal survival guide for building careers in this disruptive environment

BENEFITS > > > > > >

An in-depth understanding of how today’s digital technology will inevitably change every business – including your own Knowledge of the latest technology to come out of Silicon Valley and the future foretold The ability to predict the future of large and small companies An appreciation of how economic value has been fundamentally changed by the digital revolution Guidance on reinventing your business before it is too late Guidance on building a stable career in an unstable environment LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 14 ]

Frugal Innovation MASTER CLASS LEADER: Charles Leadbeater

THE MASTER CLASS – what it covers

It is widely believed that the world needs a different approach to innovation – Frugal Innovation – to achieve better outcomes for more people while using fewer resources.

This workshop from Charles Leadbeater is designed to help organisations adopt Frugal Innovation as a mindset and a core value. In a highly interactive, problem-solving style, Charles will take groups through the stages of Frugal Innovation to prepare them to apply its principles within their own organisations.

The workshop is organised into three main areas: rationale, principles and methods.

Charles Leadbeater is internationally renowned and sought after for his unrivalled expertise on innovation. He first began to write about innovation in the 1980s as the youngest-ever Industrial Editor of The Financial Times and its Tokyo Bureau chief.

Over the past decade he has published a string of bestselling books on innovation, from Living on Thin Air in 1999 to We-Think: Mass innovation, not mass production in 2008. The latter work examines the ways in which the Internet is transforming the nature of collaboration and the creation of ideas. In 1998 he wrote the British government’s path-breaking White Paper, Building the Knowledge Driven Economy.

Charles is a visiting fellow at the UK-based charity the National Endowment for Science Technology and the Arts (Nesta), which published his Ten Habits of Mass Innovation. His report The Pro Am Revolution was nominated by The New York Times as one of the best ideas of the decade. A successful entrepreneur in his own right and an advisor to companies large and small, as well as to governments all over the world, Charles also helped to create Bridget Jones’s Diary. His latest book, The Frugal Innovator: Creating Change on a Shoestring Budget, was published in 2014.

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Rationale Innovation is the lifeblood of the global economy, and has led to a proliferation of products and services. Now innovation needs to be refocused on better outcomes rather than more stuff. Three factors create this new context: the squeeze (slow growth in middle-class consumer incomes); the rush (the influx of aspirational immigrants to the developed world); and the crunch (the mounting pressure on resources generated by urban growth).

Principles > Lean innovations minimise waste in all forms > Frugal innovators simplify products > Frugal innovators practise ‘re’ activity: reuse, recycle, remake > When communities share resources intelligently they get lower-cost solutions Methods The final aspect introduces in distilled form the main methods of frugal innovators.

BENEFITS Charles’s innovation workshops inspire new thinking and provide practical help for companies seeking to generate a more innovative culture.

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 15 ]

CREATING SPACES TO SEE DIFFERENTLY MASTER CLASS LEADER: Beau Lotto

THE MASTER CLASS – what it covers

Beau Lotto and Lottolab bring together the latest knowledge in neuroscience, behavioural science and design thinking to offer a new way of looking at human behaviour. The lab pioneers understanding of perception and applies it to create transformational experiences. The world is changing at pace, and for many companies this creates the need for constant innovation. Only in this way can they stay relevant, stay ahead and stay in business. The fuel for innovation is seeing differently. This is what Lottolab does: helps individuals and businesses to see and think differently.

The interdependent relationships between Leadership, Innovation and Branding: 1.

How can brands create a story that is authentic and fosters loyalty?

2.

What are the requirements for creating vs maintaining relationships?

3.

Why is innovation the basis for survival?

4.

Why are questions at the heart of creativity? … and what is a good question?

5.

What are the two biggest challenges to asking good questions?

6.

How can leaders foster a space of innovation?

Dr Beau Lotto and his team of neuroscientists and designers at Lottolab research human perception and behaviour. Beau is a globally renowned neuroscientist whose studies in human perception have taken him beyond the scientific domain into the fields of business, education and the arts. He is equally at home creating scientific experiments, running his two start-ups, giving talks, delivering workshops designed for corporate leaders or making TV programmes (for BBC’s ‘Horizon’, the National Geographic Channel and PBS) and programmes for BBC Radio 4. Beau has given two main-stage TED talks (a relatively rare honour) and has spoken at a Google Zeitgeist event, WIRED and the G8 Summit in 2013 (at the invitation of No 10 Downing Street).

BENEFITS

Beau’s style is entertaining and informative; he explains WHY and not just HOW (which enables the audience to apply and generalise his perceptual framework to their own lives). He is interactive and gathers live data throughout his presentation – methods that enable audiences to actively embody the information explored.

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Methodologies for change and innovation are prescriptive: they do not adapt to the context of the situation. The true benefit is in understanding why change and innovation are hard, and how to apply the principles of human creativity to the diversity of activities and challenges we encounter. As a leader, with this understanding you will be able to create the culture that is necessary for authenticity and resilience. Your understanding will not simply be restricted to information, but rather an embodied understanding of how the brain creates, as you’ll actually be part of the process of discovery in a lab environment where you will be asking questions and making discoveries that no one yet knows. > Shows businesses how ‘to do creativity’ with practical demonstrations > Provides detailed examples and experimentation of creative ‘discovery’ > Ensures that your teams will actively embrace change – all the time > Introduces the concept of questioning to enhance understanding LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 16 ]

Define your brand with an employee-driven, differentiated customer experience MASTER CLASS LEADER: Andrew Mcmillan

THE MASTER CLASS – what it covers

Many businesses focus on their products, services or processes, but leave customer experience to chance. The quality of the experience delivered through your staff is as important as the quality of your products and services. Yet this is not widely understood, and in the last ten years, the top ten organisations delivering outstanding customer experience have hardly altered. Developing a successful customer service strategy and a customer-driven culture therefore remains a potential major point of differentiation in a crowded marketplace and one that many organisations fail to capitalise on. Andrew McMillan, leading expert in customer service strategy, responsible for the legendary customer service which defined the success of John Lewis, leads this master class. He shows business leaders how to develop through their employees a distinct and differentiated customer experience that defines their brand.

Andrew is as engaging as the message he conveys, and his passion for delivering unbeatable service to the customer is reflected in his unwavering connection with every audience he addresses. The master class will be divided into two sessions: Session 1 - Strategy > Why bother? > Ways to differentiate your product or service > Setting clear strategic goals > The power of customer experience in differentiating an organisation Session 2 - Execution Six steps to creating and sustaining a defined customer experience delivered by your employees: 1.

Define 4.

Lead 2.

Measure 5.

Reward and Recognition 3. Communicate 6. Recruitment

Andrew McMillan is a renowned service and sales culture specialist. He spent more than 20 years with the John Lewis Partnership where he led customer service across the department store division, with the 20,000 customer-facing Partners in 26 shops across the UK. Also at John Lewis, he advised many non-competing organisations on customer service strategy. He left John Lewis for a City-based consultancy firm, where he specialised in employee engagement, customer experience, and customer-centric business change. Andrew has since done a great deal of work in the public sector. He assisted local authorities to developing strategy to deliver a distinct and differentiated customer experience and helped NHS trusts to define and develop their patient experience. Andrew has also worked with several high-profile private sector clients, including Virgin Atlantic.

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BENEFITS > > > >

A deeper understanding of the power of customer experience A framework by which to judge the effectiveness of your own organisation Practical solutions to any identified weakness in your strategy A step-by-step guide to creating and sustaining a distinct and differentiated customer experience LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 17 ]

The Future of Retail – Manage the Change MASTER CLASS LEADER: Alan O’Neill

THE MASTER CLASS – what it covers

The world is changing at a frenetic pace and nowhere faster than in the retail industry.

The landscape is reshaping faster than even the best retailers are able to react to.

Coping with the volume, pace and complexity of this change is a major challenge and demands new skills. The digital era has transformed the sector and speculating on the future is no longer relevant – it’s already here. The retail industry must know how to embrace this change and adapt business models to maximise the opportunities it presents. As a leading retail change expert, Alan O’Neill brings well-tested growth strategies and a wealth of practical experience to his master class, successfully assisting executive teams to steer a path to managing change.

> > > > > >

Alan is renowned for knowing exactly what it takes to drive change right through a business. His experience covers B2B and B2C organisations and he has successfully helped multi-million pound businesses to achieve fantastic results. He gained his front-line management experience initially in retail as an owner and manager and then as a distributor. A leading management consultant since 1991, he has led large culture change projects in Ireland, the UK, Europe and the Middle East. Alan facilitated a significant culture change project at Selfridges from 2004 to 2013, which resulted in the retailer achieving the official title of ‘Best Department Store in the World’. Outside the retail industry his experience includes projects with AIB Bank, Bulmers, Chevron, Glanbia, Intel, Kizad, Lavazza, Nissan, Symantec, Vodafone and more. Alan specialises in supporting executive teams at board level in developing strategy, as well as in facilitating and leading teams to ensure smooth implementation.

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LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

What is changing and what is not changing in retail?

What is customer service in the new digital world?

The pitfalls and obstacles in coping with digital and managing your change The importance of planning for change How to overcome resistance from individuals, teams and external partners Changing mindsets, culture and ensuring all functions are pulling together

BENEFITS > > > > >

In-depth knowledge of how change is affecting the retail sector Guidance on how to overcome obstacles, maximise opportunities and successfully adapt to change in the new digital world New insights into the meaning of customer service today Guidance on how to develop a strategy for change to achieve effective long-term results Guidance on how to smoothly implement change, successfully change cultures and ensure individuals and teams maximise their full potential to the benefit of the business

Alan’s highly engaging masterclass has helped retailers, banks, the motor industry and other B2C organisations to adapt. It has also helped B2Bs that need to be more relevant in supporting their front-facing customers who are going through change.

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 18 ]

How To Speak Like A TED Expert MASTER CLASS LEADER: Jack Milner

THE MASTER CLASS – what it covers

Communicating effectively and possessing good public speaking skills has never been so important. Today, being dull but worthy is no longer an option. TED talks, YouTube and MTV have changed all that. We judge leaders not by their track record but by the delivery and content of their presentation. People aren’t prepared to sit down and watch corporate bland wash any longer. In the future, the best public speakers will probably look and sound like stand-ups. In fact, many of the greatest ones already do. The good news is that the old days of endless, pointless PowerPoint presentations are drawing to a close and the skills required for public speaking can easily be learnt.

Master class leader Jack Milner provides organisations and individuals with all the tools required to influence, persuade and engage – in short, he shows attendees ‘how to speak like a stand-up’. A director for the West End, film and radio, Milner’s funny, insightful and refreshingly interactive class helps organisations and individuals avoid boring their audiences – Death by Powerpoint.

Jack Milner combines expert insights, humour and unique exercises. Most communication skills coaching focuses on just the work environment, but this highly engaging master class focuses on improving day-to-day communication, so that skills learnt can be used in a range of situations.

The master class is divided into three parts – the ABC of presenting – and can be booked either over a half day or a full day.

Audience – The most important component of any presentation, neglected by most presenters. How to grab them every time; how to make your material emotionally relevant and how to win over the hard to reach.

Brilliant – How to deliver naturally, authentically and with energy (in other words like a stand-up but with gravitas); how to make your content unforgettable and how to average at least one laugh a minute, even when you’re presenting on the driest of topics.

Clarity – How to ensure ideas flow logically and dynamically from one to another; how to use colleague feedback.

Jack Milner is one of the most versatile and prolific creators on the London comedy scene and a leading expert on the future of public speaking. For many years, he has pursued simultaneous careers as director, writer, comedy actor, facilitator and producer in theatre, television, film and radio. He has participated in more than one hundred productions, both on stage and behind the scenes. He has run comedy workshops for The National Theatre, Channel 4 and ITV. He has also run more than 1,200 comedy and stand-up workshops. His stand-up approach to presenting is valued by a wide-range of clients including Microsoft, Citigroup, AIG, Pru Health, Lloyds, Pfizer, Innocent, Cisco, Innovia and Starcom Mediavest.

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BENEFITS > > > >

A deep understanding of public speaking and the way to avoid being stranded alone in the land of the PowerPoint The skills to read an audience and guarantee you win them over every tme The knowledge to create and deliver information that is clear, valuable and human The tools needed to influence, persuade and inspire your audience LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 19 ]

Entrepreneurship and the attacker mindset: growth, innovation, disrupting the status quo

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MASTER CLASS LEADER: Azran Osman-Rani

THE MASTER CLASS – what it covers

In July 2007, at the age of 36, Azran was appointed the founding CEO of AirAsia X, the world’s pioneer low-cost long-haul airline. He led the start-up team that developed the business plan, raised capital, secured relevant licences, and launched AirAsia X’s first flight in November 2007. AirAsia X has since expanded from one aircraft to 26, employing more than 2,500 staff, and achieving approximately US$1 billion in annual revenue in 2014. In July 2013, AirAsia X became a public-listed company, the first-ever long-haul LCC airline to do so. Azran led the development of AirAsia X’s business model that broke many long-haul airline conventions and pioneered various innovations including the 2013-2014 Skytrax World’s Best Low-Cost Airline Business Class flatbed seats, Quiet Zone, Fly-Thru connections, seat assignments and upgrade options, and in-flight entertainment services. AirAsia X operates the world’s lowest airline unit cost and the world’s highest aircraft utilisation, while maintaining industry-leading engineering reliability and on-time performance.

Azran’s energetic, humorous and interactive master class uses his real-life experiences in revolutionising a traditional ‘old economy’ airline industry, combined with his business development work in ‘new economy’ media and technology sectors, that applies to any business and organisation that faces the onslaught of disruptive forces of market liberalisation, rapid technology advancements, changing consumer behaviours, and new threats from non-traditional competitors.

He shows that world-beating breakthrough innovation need not be high-tech or complex, and shares specific practical actions and techniques that participants can deploy to infuse an entrepreneurial spirit and an innovator’s mindset into any organisation, to bring about positive change and create business breakthroughs, even in the most traditional industries and sectors.

Azran currently Chairs the Advisory Board for the Asia Business Centre, Curtin Business School in Australia. He holds Board positions with PT XL Axiata in Indonesia, and Apex Investment Services in Malaysia. He also advises start-ups and high-growth businesses through Endeavor Malaysia, Kairos Society, and the Cyberview Living Lab Accelerator rogramme. He holds a Masters degree in Management Science & Engineering and a Bachelors degree in Electrical Engineering, both from Stanford University. He is a Fellow of CPA Australia. He is also an Ironman triathlete.

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LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

BENEFITS

> > >

Manage risk and harness the ‘entrepreneurial spirit’ by using corporate venture structures to attack new customer segments with ‘no-turning-back’ determination Traditional strategic planning and budgeting are outdated. Gain strategic advantage through experimentation Harness customer insights and deploy design thinking’s iterative problemsolving processes to continuously innovate new ways to delight customers Build a culture of curiosity and risk-taking by removing the fear of failure in the organisation and prioritising agility over caution LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 20 ]

Accelerating Growth and Outperforming Competition in Emerging Markets

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MASTER CLASS LEADER: Nenad Pacek

THE MASTER CLASS – what it covers

All medium-sized and large companies either have an emerging market business or are trying to build one. Amid rising competition, it is essential that international companies have a thorough understanding of the economic and business megatrends that will influence markets and international business in the future. To build successful strategies for growth in emerging markets over the next decade, executives must know which markets to prioritise, understand the risks and opportunities and make the right assumptions for future plans and budgets. Nenad Pacek is an international authority on the economic and business issues that concern multinational corporations seeking faster growth internationally. He offers a step-by-step guide for executives on how to outperform the competition and achieve accelerated, sustainable growth.

> > > > > > > >

Nenad Pacek is a world-leading global and emerging market trend and strategy expert.

He is renowned for assisting hundreds of executives to understand the economic and business outlooks of markets and for helping them build successful strategies for fast and sustainable growth. He currently advises the global and regional directors of more than 380 multinational corporations. The founder and president of Global Success Advisors, he is also co-founder and co-CEO of the CEEMEA Business Group corporate service. Previously, Nenad was Vice President of The Economist Group, where he spent almost two decades advising multinationals on economic and business issues and managing several business units. During his tenure, he chaired more than 100 Economist Government Roundtables with prime ministers, presidents and their cabinets throughout Europe, the Middle East, Africa and Latin America.

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LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

Economic megatrends of global and emerging markets Business megatrends of global and emerging markets Analysis of why competition in emerging markets is accelerating A market-by-market economic outlook guide for key emerging markets An economic outlook for the developed world Strategy guidance for multinational companies to accelerate growth Insights into fast-changing corporate best practices The international corporation’s future strategic, structural and operational pillars

BENEFITS

• • • •

In-depth understanding of the economic and business megatrends and economic outlooks of global and emerging markets and how they will shape international business over the next decade New insights into rising competition and what this means for your company The knowledge required to better identify future risks and opportunities, effectively prioritise markets, and make the right assumptions for 1–5-year plans and budgets Guidance on how to change your corporate strategy to accelerate growth and outperform competition in emerging markets, in a sustainable way The ability to benchmark your company’s approach to emerging markets against evolving best practices LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 21 ]

Trust and Communications in the New Normal MASTER CLASS LEADER: Robert Phillips

THE MASTER CLASS – what it covers

The world has changed. Public Relations is dead and Public Leadership, Public Value and Permanent Engagement are the future. There is a new ‘normal’ in which power and influence are asymmetrical and activist – a result of the megatrend of individual empowerment, together with disruptive technology and the rise of networks. This is witnessed through the continued power shift from state to citizen, employer to employee, corporation to citizen-consumer and the demise of many traditional sectors – from media to publishing, politics to diplomacy, internal communications to leadership itself. Trust, often cited as the holy grail of corporations and brands, has been abused and exhausted. It is more fragile than ever and must be hard-won every day. Trust is an outcome, not a message. Radical honesty, radical transparency and reciprocal vulnerability lie at the heart of business today.

The age of command-and-control hierarchies is over. The company of the future is a de facto social movement – its communications function is a network of highly connected community organisers. There is no need for conventional Corporate Social Responsibility – ‘purpose’ becomes part of an open, shared manifesto. New strategies are required that speak to the world of tomorrow. New models of engagement and leadership are needed.

Accountability to citizens and society should replace the sterile measurement metrics so beloved by generations of consultants.

Robert Phillips’s master class for CEOs and CCOs provides quick but deep immersion in progressive thinking about trust, communications and business leadership. It addresses issues of purpose in business, along with the role of networks, wise crowds and media and building coalitions of the informed. The principles of Public Leadership, Public Value and Permanent Engagement are clearly articulated through real-life experiences.

Each master class typically incorporates bespoke pre-research and (ideally) key stakeholder interviews. They each run for about 3 hours, but can be extended into a fully participatory workshop format over a full day with external guest speakers.

Robert Phillips is an international authority on the future of communication. Formerly President and CEO of Edelman, the world’s largest PR firm, he is co-founder of Jericho Chambers and a Visiting Professor at Cass Business School. He counsels at senior level; his clients include AkzoNobel, Aviva, Diageo, KPMG, Microsoft, O2, Shell, Sony and Unilever.

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LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

At the heart of the session are The Seven Strategies of We, which help to navigate the new normal. These are as follows: 1. Accept chaos as reality; 2. Radicalise honesty and transparency; 3. Build coalitions; 4. Take to the social dance floor; 5. Be the media; 6.

Love the citizen crowd; 7. Communicate through actions, not words.

BENEFITS > > > > > >

In-depth understanding of how the world has arrived at the new normal Guidance on how to survive and thrive in the new normal New insights into how to think and ask bigger questions about your organisation The skills required to co-produce solutions with employees and stakeholders Strategies to develop Public Value accountability The tools required to place Public Leadership at the core of your business LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 22 ]

Values-Based Leadership MASTER CLASS LEADER: Sir Richard Shirreff

THE MASTER CLASS – what it covers

Leadership is the key ingredient in determining the quality, efficiency and effectiveness of any organisation, in any sector. It goes to the heart of an organisation’s most important component: people. Above all, it is good leadership, which determines group success in any field of human activity. Good leaders are certainly born, but leaders are also made through thought, application and experience. Even the most charismatic natural leader will benefit from the right training and education.

Successful leadership not only depends on core values, but also requires strategic vision so an understanding of strategic leadership is fundamental. Great leaders also know how leadership translates into motivation and morale. Effective values-based leaders change their strategy, tactics, or approach depending on the situation, while remaining committed to the organisation’s underlying values or principles. They understand how to inspire people to behave in a way that is conducive to productivity.

This fascinating master class will provide CEOs and senior executives with the tools to get the most out of their people for the benefit of their organisation.

General Shirreff details the key elements of values-based leadership and strategy. His engaging master class is built around four presentations with interactive discussions: 1.

Leadership from the front and beyond 2.

An insight into military strategic leadership and its relevance to business 3.

Strategy – how not to do it (Iraq 2006–07) 4.

Campaign planning in pursuit of strategy

General Sir Richard Shirreff is a renowned expert in values-based and strategic leadership. Until March 2014 he was NATO Deputy Supreme Allied Commander Europe. A member of NATO’s strategic command group and deputy to NATO’s US strategic commander until July 2014, he was responsible for engaging with operational commanders and allied/coalition nations to ensure integration in the pursuit of policy.

Today, General Shirreff is an established independent strategic consultant, speaking regularly on leadership, strategy and geo-strategic issues in the corporate sector.

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LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

The master class covers the following: > The nature of leadership and its essential ingredients > Team building, particularly in an organisation with rapid staff turnover > What is different about strategic leadership? > The challenges of achieving influence without authority > Leading campaign planning in pursuit of strategy

BENEFITS > > > > >

A deeper understanding of the essence of leadership, its key characteristics and how those characteristics translate into motivation and high morale Clear insights into strategic leadership and its linkage with operations and tactics Learning to integrate campaign planning across different lines of operation Strategies for getting the best out of people for the benefit of your organisation The tools to set the conditions for success LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 23 ]

Leading with Integrity MASTER CLASS LEADER: Roger Steare

THE MASTER CLASS – what it covers

The most successful and enduring businesses are those that combine a meaningful purpose and a clear set of values and have leaders who display both rational and emotional intelligence of a high order. This workshop enables leaders at all levels to reflect on these challenges in a highly engaging and compelling way. Core to this workshop is the alignment of all stakeholder values so that all the forces within a business are pulling it compellingly in the same direction.

Roger Steare is a disruptive thinker, a critical friend and a trusted advisor. ‘Leading with Integrity’ gives leaders the opportunity to stop and think about their purpose, their values and the decisions they need to make – in a very pragmatic way. The workshop is firmly grounded in academic disciplines including neuroscience, psychology, anthropology and behavioural economics; participants are expected to complete the programme with a clear action plan for change. This plan is then supported by Roger Steare through follow-up coaching sessions. (Follow-up is by separate negotiation.) Specific topics are: > Values-based decision-making > Ethics by gender and age and how that affects business dynamics > How to engender harmony in decision-making > Doing the right thing > Trust > Co-operation > Service

Roger Steare has a proven track record of working with leaders in some of the world’s most critical sectors, particularly in energy, banking, retail, media and health care. His licensed methodology is now being used by more than 500,000 employees across the world, and his research and teaching skills have been recognised at leading business schools. He is Corporate Philosopher in Residence at Cass Business School and is a Fellow of the policy think tank ResPublica. In 2008, the worst financial crisis in history began to unfold, and in 2009 HSBC UK asked Roger Steare to advise their senior leadership team on how to strengthen their values, decision-making and culture.

In consequence, over the following three years, profits increased by more than 55% to $1.54bn and Values Based Leadership is now a global programme across HSBC. After the Gulf of Mexico disaster in 2010, BP asked Roger to help them design a new leadership programme to rebuild their culture and to strengthen their values and behaviours. Roger’s ethicability® decision-making framework is now core to the new BP Code of Conduct.

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LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

BENEFITS ‘Leading with Integrity’ has proven benefits. Roger Steare’s approach has assisted in the growth or recovery of billions of dollars in shareholder value: ‘Over the last four years, Roger has helped me consider business decisions from a fresh perspective. His approach might be rooted in philosophy, but in reality it is about pragmatic, profitable yet principled management of a business for long-term success.’ – Joe Garner, Deputy CEO, HSBC LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 24 ]

Alerting Organisations to the Future MASTER CLASS LEADER: Mark Stevenson

THE MASTER CLASS – what it covers

‘Reality is that which, when you stop believing in it, doesn’t go away.’ – Philip K. Dick There probably isn’t a record company or newspaper mogul in the world right now who wouldn’t love to wake up tomorrow morning and find the Internet had all been a bad dream. But the digital revolution was just the trailer for a much bigger event. Some organisations will understand this, but many will not – and they’ll die as a result. Drawing on examples from the worlds of commerce, art and science, this workshop will help you understand the megatrends that will shape your business (and global geopolitics) in the next 30 years, how the definitions of wealth, leadership and power will alter in the next decade and explore the new principles of organisational agility that will help you prosper as others fall victim to rapid change.

Darwin never said ‘survival of the fittest’; he said ‘survival of the most agile’ – and for business this lesson will become increasingly stark as new technologies and societal trends make existing business models obsolete. Creating a culture of true innovation and creativity is no longer a ‘nice to have’; it’s a matter of survival. Mark will guide you through the mega-trends and technologies that will present unprecedented threats and opportunities in the coming decade. You will learn: 1. how emerging technologies and trends will disrupt and transform your geopolitics, your industry, your organisation, your career and your personal life 2. how the definitions of wealth, leadership and power will alter in the next decade – and what that will mean for you and your oganisation 3. the eight principles of organisational agility

Mark Stevenson is the author of the critically acclaimed (and many times translated) An Optimist’s Tour of the Future, which was described by New Scientist as ‘a refreshing reminder that the future will always belong to the optimists’. The book is being turned into a movie in association with legendary visual futurists Syd Mead (Bladerunner, Tron, Aliens), Ian McCaig (Star Wars, Harry Potter, Terminator) and Roger Dean.

Mark has also written for The Times, The Wall Street Journal, The Guardian, The Economist, The Daily Telegraph and the New Statesman. His key skill is an ability to take complex or abstract concepts and make them understandable by non-specialists without trivialising the subject matter. He is also the writer of The Great Energy Race – a documentary film on our relationship with energy. His second book about systems innovation will be published in 2015.

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LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

BENEFITS Mark mixes inspiration and challenge while providing practical, unpretentious techniques for approaching the future. His workshop will: > allow your organisation to predict and avoid new threats > allow your organisation to predict and benefit from new opportunities > position you as a thought leader in your organisation > help you find the ‘frequently unasked questions’ > give you the insights that will get your change agenda the support it needs > help you align your personal and professional aims in shaping the future LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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[ MASTER CLASS 25 ]

Customer, Customer, Customer MASTER CLASS LEADER: Hamish Taylor

THE MASTER CLASS – what it covers

Customer focus is much talked about but very rarely done to great effect. In order to successfully place the customer at the core of all activities, businesses must change their thinking and their platform of activity, as well as the way they understand and engage with their customers. Whether your leadership challenges are innovation and change-related, or about improving your team’s performance, this master class will provide you with all the right tools for success and demonstrate why really putting the customer at the centre of all activity is the most powerful leadership tool we possess.

Hamish covers the four key customer focus challenges faced by all businesses, no matter what their sphere of activity. He supports his argument with numerous case studies based on his experiences working as a management consultant with some of the world’s leading companies. The key points are: 1.

Change the way we understand our customers 2.

Change the platform for our activity 3.

Change our thinking 4. Change the way we engage with customers

Hamish Taylor is widely recognised as one of the world’s leading experts in innovation, change, customer focus, brand management, leadership and performance. He originally trained in brand management at Procter & Gamble, was later a management consultant at Price Waterhouse, Head of Brands at British Airways, CEO of Eurostar, and CEO of Sainsbury’s Bank. Every time he moved on, he left behind a record of significant growth triggered by a willingness to challenge industry and organisation norms and place the customer at the core of all activities. He has been dubbed the ‘master thief’ by the Inspired Leaders Network, due to his reputation for ‘stealing’ ideas from one environment to use in another – his ‘heists’ have included adapting yacht designs for aircraft interiors, taking methods used at Disneyland to help with airport queuing, and picking the brains of rugby referees for new approaches to risk/compliance. Hamish acts as a global advisor to some of the worlds largest companies, including in the past five years alone more than 200 organisations in 30 different countries. He is regularly featured in the broadcast media and his most recent television project has been the BBC ‘Teen Canteen’.

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LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

BENEFITS Hamish is renowned for his engaging, energetic and humorous style. He receives outstanding testimonials for his practical guidance, which is relevant across all industries and inspires genuine change in businesses. > Step-by-step guidance for achieving breakthroughs for you and your team, by really putting the customer at the centre of everything > New approaches for innovation and change and for improving your team’s performance > A new understanding of your customers and an alternative way of thinking, achieved by looking outside your current environment > Guidance on how to change the platform of your activity > A radically different approach for engaging with your customers LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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CONTACT US To talk through your requirements and to book a Leadership Academy workshop, please contact your local London Speaker Bureau office. www.londonspeakerbureau.com 56

LONDON SPEAKER BUREAU LEADERSHIP ACADEMY

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