anthropomorphism cscscscs

How is Anthropomorphism shown through the medium of Photography?

A Semiotic Analysis Comparing Commercial and Non-Commercial Photography: How are Relationships between Humans and Animals shown on Camera?

JOHN BERGER

BARBARA J. PHILLIPS

CHEYCE KRAMER

Explores how animals can be used as symbollic vessels, and how the relationship between man and nature has been broken in the modern consumer age.

Explores how animals are being used in different cultures as a successful marketing tool: they transfer desirable qualities to associated products.

Explores how images banks are now introducing anthropomorphic undertones in stock photography to establish emotional connections between humans, animals and products.

Animals in their natural environments

Animals photographed in a studio

Animals photographed with props

KEY THEORISTS: PAUL WELLS’:

Theory of Bestial Ambivalence HARAWAY’S:

Conflaction of Nature + Culture JAQUES LACAN:

‘Other’

....combined with: Reading magazine articles (eg. Antennae) Watching talks online by photographers (eg. Tim Flach) Wider reading (eg. anthropomorphism in animation)

ROBERT EAST

Consumer Behaviour: Advances and Applications in Marketing

JOHN FISKE

Introduction to Communication Studies

PAUL WELLS

The Animated Bestiary (Animals, cartoons and Culture)

LORAINE DASTON & GREGG MITMAN

Thinking with Animals - New Perspectives on Anthropomorphism

JOHN BERGER

Why Look at Animals?