The BOMA Magazine

Page 27

Marc Intermaggio, BAE with BOMA San Francisco, takes the floor, as BOMA International Chair Dick Purtell and BOMA International President Henry Chamberlain listen.

Jeanie Merideth with BOMA/Tucson helps keep spirits light.

association was seeing with the Foundations of Real Estate Management course. “Companies find it more comprehensive and cost effective to train their employees through the course than to institute their own training programs,” said Eckert, who also sees potential in creating a course on human resources management aimed at property managers who, through a promotion or new position, find themselves managing people without any management background. Many agreed that, while it may be a challenging time, the strength of local associations is in adapting to provide members with timely solutions. A panel discussion expanded on the implementation of the Foundations of Real Estate Management course and was moderated by BOMA International’s Senior Vice President Pat Areno. Janice Parham, BOMA/Cleveland; Jeanne Clark of AOBA (Apartment and Office Buildings Association of Washington, D.C.); and Pat Schwarze, BOMA/Greater Chicago,

spoke on the specifics of the program and answered questions on the structure of the course, hiring instructors and the building tours that are a part of the course. The lively forum concluded that the program was a major asset to local associations and member companies. Kingsley Associates’ Vice President Phil Mobley joined BOMA International’s Vice President of Education and Research Lorie Damon to brief BAEs on the new, exclusively online Experience Exchange Report, BOMA’s trademark publication with benchmarking income and expense data. They unveiled the new user interface and demonstrated the ease with which users will be able to query and analyze the data. “Everything will be dynamic, searchable and customizable,” added Mobley. “And the timing couldn’t be better—people need to know how they are doing compared to their peers in these market conditions.” They also enlisted the BAEs to help increase member participation in submitting the

data and making the information even more precise and useful for members. The program also included sessions on strategic planning, trademark and copyright law and other association best practices. Robert C. Harris, CAE, Harris Management Group, a renowned facilitator of association leadership training, drilled into the fundamentals of successful strategic planning. Harris stressed that developing and implementing a cohesive, up-to-date vision and mission statement is critical to taking an organization into the future. Patrick Jennings, senior associate at the law firm Pillsbury Winthrop Shaw Pittman, LLP, gave a refresher course on the basics of copyright and trademark dos and don’ts. The program concluded with a reception at BOMA International’s new “green” office.

January/February 2009  BOMA  27


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