TODD BACILE
Assistant Professor of Marketing Ph.D., Florida State University; M.B.A., Mississippi State University; B.S., Wayne State University Dr. Todd Bacile is the Clifton A. Morvant Distinguished Professor in Business. His research is currently focusing on online customer complaining and customer service initiatives offered by firms via the Internet and social media. This focus is part of his examination of the changes taking place in marketing application and strategy when moving from traditional marketing channels and experiences to emerging technology-driven resources. Related theoretical areas include online incivility, deindividuation theory, the perceptions of justice framework, service failure and recovery, and consumers as co-producers and co-creators of value.
Bacile has submitted his latest project to the top digital marketing journal in his field, The Journal of Interactive Marketing. This project examines how online incivility has detrimental effects to companies. More specifically, some customers attack other customers with uncivil and rude comments in response to online complaints made to a firm via its official social media channel. His findings show that customers view a firm’s official social media page as a viable customer service environment. Similar to offline service environments (e.g., in a retail store), customers have expectations that a company will attempt to maintain norms of fair and appropriate behavior between customers on a firm’s social media page. His research goes on to show that a firm that fails to attempt to address uncivil comments between customers will be viewed negatively. His recent publications include “All Online Complaints Are Not Created Equal: Corporate Social Media Pages as Customer Service Channels” from Creating Marketing Magic and Innovative Future Marketing Trends (Springer).
FRANKIE WEINBERG
Associate Professor of Management Ph.D., University of Georgia; M.B.A., State University of New York at Binghamton; B.B.A., Loyola College in Maryland Dr. Frankie Weinberg’s research centers on developing a better understanding of the psychological mechanisms that improve the outcomes of interpersonal relationships at work. His areas of expertise include leadership; team and organizational knowledge-sharing; designing, implementing, and analyzing mentoring and coaching programs; maximizing the benefits of workplace diversity; gaining social capital through social networks; improving teamwork processes; and scale development. Weinberg is presently collaborating with colleagues at Virginia Commonwealth University, University of West Virginia, Auburn University, Louisiana State University, SUNY Buffalo, and Lean Project Consulting on several research projects. One set of studies explains the social processes that contribute to team performance and attributions of leadership and mentoring; a second set examines relationships between and among deep-level diversity, communication styles, and career and organizational success; and a third project involves temporally mapping the field of applied psychology research through the application of social networks analysis. His recent publications include “When Managers Become Leaders: The Role of Manager Network Centralities, Social Power, and Follower Perception of Leadership” in The Leadership Quarterly and “Gender as a Deep-Level, Communicated, and Interactional Construct: Implications for Leaders, Subordinates, and Teammates” from Leading Diversity in the 21st Century (Information Age Publishing).
DAPHNE MAIN
Associate Professor of Accounting Ph.D., The Ohio State University; M.S., Western Michigan University; B.S., University of Vermont
Dr. Daphne Main’s research touches upon various areas of business risk mitigation, including the use of derivatives to protect against changes in foreign currency exchange rates. She also has
examined the impact of supposedly irrelevant factors, such as framing of the decision question and the impact of sunk costs, on decisionmaking by auditors and managers. Her recent publications include the forthcoming “Will Your Energy Business Survive the Next Pandemic?” in Oil, Gas, & Energy Quarterly and “Market Reaction to Reducing Reporting Risk: Designating Foreign Currency Forward Contracts as Cash Flow Hedges” in The International Journal of Finance.
business.loyno.edu
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