SPONSORSHIP & ADVERTISING
Photo by Claire Griffiths.
WHO ARE WE? Located at the heart of the Fylde Coast, the Lowther Pavilion Theatre & Gardens is a venue with a strong future. With over 79,000 tickets sold in 2023, we are a dynamic and busy venue showing over 400 performances a year and a growing number of events and workshops. By choosing to support us, you will be making an investment in a building that’s become a staple in the Fylde area, attracting people from over 731 postcodes, as well as offering a substantial education programme that sees us work with children to adults. We really do believe there is something for everyone at Lowther and that the Creative Arts have never been more needed.
Photo by Claire Griffiths.
Now is an exciting time to get involved as we’re busily building towards a new future with work on our ambitious redevelopment campaign underway to not only keep us at the heart of the Fylde Coast, but provide a more welcoming space for visitors to our historic gardens.
TIMES LIKE THESE
PHOTOGRAPHY BY Griffiths. CLAIRE GRIFFITHS Photo by Claire
WHY WORK WITH US?
Photo by Claire Griffiths.
Many theatre’s across the North West appear to be struggling post-pandemic with several high-profile ones closing their doors for good. Here at the Lowther Pavilion Theatre & Gardens, we’re bucking the trend and growing from strength to strength as we celebrate record breaking sales and welcome artists from Rick Wakeman to Jasper Carrott to our historic stage. Our success extends beyond the stage, as we are home to a 12.5 acre Edwardian garden, which is home to over 250 plants and flowers. This beautiful, green space allows us to programme a variety of free activity for families and the community to enjoy including free-to-enter festivals and a free garden activity pack. Since 2021, we’ve been building our education programme, in which we work with young people and adults to develop drama skills, imagination and confidence. Currently, we run over 6 sessions a week and provide space for home-schooled children to come together and socialise with others the same age. As a venue, we’re run by a small team of dedicated office staff, with vital
Photo by Jac Brown.
support from an extensive team of volunteers who help to keep us at the heart of the Fylde Coast. As a registered charity, we rely on generous donations and have been fundraising for our ambitious redevelopment campaign since 2018. By sponsoring us, you’re helping to secure the future of our venue and gardens. We have a number of ways you can support us, as a one off or on a more committed/fixed term. If you have any questions please feel free to reach out to the team or stop in to see us.
WHATS ON BROCHURE Our What’s On brochure is printed and digitally distributed three times a year. Sponsoring us this is the best way to get your business and brand out across the Fylde Coast through a great range of benefits. You can view our current What’s On brochure online on our website. Yearly
Quarterly
Your company’s logo displayed on our digital supporters board.
X
For period of brochure
Your company’s logo displayed on our website with hyperlink.
X
For period of brochure
Your company’s logo displayed on our digital newsletters with hyperlink (27k+ emails)
22 newsletters on average
8 newsletters on average
1x full page inner cover A5 (portrait) colour advert in our What’s On Brochure (print run 15k per brochure)
3x per year
X
Opportunity to include an A6 (landscape) colour advertisement in our Panto Programme (10k print run)
X
-
Interval and bar screen advert (image) for brochure period.
12 months
For period of brochure
“Thank you to our brochure sponsors” Facebook posts for brochure period
6x per year
2x period of brochure
£4000 +VAT per year
£1500 +VAT per brochure
You can also advertise your company with us outside of sponsorship for: Full page - A5, portrait £390 +VAT Half page - A6, landscape £230 +VAT Quarter page - £130 +VAT Please note: prices may be subject to increase and decrease at various points.
FESTIVAL SPONSORSHIP We host five outdoor festivals across the year in our beautiful Edwardian gardens. We see an estimated footfall of 10k per festival. The festivals are the perfect time to speak to a captive audience as our demographic count travel in from further afield to attend. The below prices are per festival.
Gold
Silver
Inclusion in all festival specific digital newsletter to our customer database of 27k+ emails.
X
-
Highlighted sponsorship social media post.
X
X
Your company’s logo with hyperlink added to event page on website.
X
X
1x advert added to back of festival flyers for distribution in the local area and during festival (10k print run)
A5 (portrait)
A6 (landscape)
Your company’s logo included on all promotional or event specific print.
X
X
Invitation for you to host a free promotional stand for your company at the event (3m x 3m gazebo).
X
-
Your company’s logo with hyperlink added to our website from date of agreement until end of festival period.
X
X
A1 poster to be displayed in one of our outdoor frames in a high footfall location and also in a frame in our foyer during the festival.
X
-
£2000+ VAT
You can also advertise your company solely on our flyers for: Full page - A5, portrait £400 + VAT Half page - A6, landscape £290 + VAT Please note: prices may be subject to increase and decrease at various points.
£1500 + VAT
THE TENT SPONSORSHIP Last year we launched our temporary summer outdoor venue, THE TENT, and invited local groups down for free to put on workshops, shows and host meet up groups alongside our own event offerings. Gold
Silver
A1 full colour advertisement displayed in The Tent for duration.
X
X
Full colour advertisement included in The Tent programme flyers, (10k print run) and distributed.
A5 (portrait)
A6 (landscape)
Your company’s logo added to all of The Tent related event newsletters to entire customer database of 27k emails.
X
-
Your company’s logo included on all of The Tent’s promotional print.
X
X
Invitation to The Tent opening event with highlighted time as sponsor in welcoming speech.
X
X
Invitations and free access to all Lowther run The Tent events.
2x tickets per event
-
‘Sponsored by’ Inclusion in all The Tent related social media posts.
X
Announcement only
Your company’s logo with hyperlink added to all of The Tent website and Facebook event pages.
X
-
£2000 +VAT per year
£1,500 +VAT per year
You can also advertise your company solely The Tent programme for: Full page - A5, portrait £290 +VAT Half page - A6, landscape £200 +VAT Please note: prices may be subject to increase and decrease at various points.
PANTOMIME SPONSORSHIP Our pantomime box office record has grown exponentially over the last few years, selling over £180,000 worth of tickets in 2023 and breaking new sales records for the theatre. With over 13,000 amount of customers from a wide range of demographics visiting us during the festive period, it is one of the best times to put your brand forward. Gold
Silver
Colour advertisement in panto programme given out for free
A5 (portrait)
A6 (landscape)
Your company’s logo included in every panto related newsletter, including pre and post show emails to 27k customer database.
X
-
Your company’s logo included in “thank you to our sponsors” pantomime email to full database
X
X
Your company’s logo included in all Lowther designed promotional print.
X
-
Your company’s logo on website with hyperlink from date of agreement until end of panto run.
X
X
Complimentary pantomime staff tickets for employees (includes complimentary drink from our bar)
12 tickets
6 tickets
Post show meet the cast in bar
X
-
Panto Cast Vox Pop sponsor shout out for social media.
X
-
Credit line added to Facebook event page.
X
X
Sponsorship announcement post on our Facebook and Instagram
X
X
£5000 +VAT
£1500 +VAT
(Print run 10k)
You can also advertise your company solely on the panto programme for: Full page - A5, portrait £390 +VAT Half page - A6, landscape £300 +VAT Please note: prices may be subject to increase and decrease at various points.
MISC SPONSORSHIP There are many ways to support Lowther’s work outside of our packages. We are even able to create a custom sponsorship package for you on request.
TICKET SPONSORSHIP Sole sponsor for the year for your logo and company name to be added to the back of every theatre ticket we sell (including car park tickets), with over 100k tickets a year.
£2000 +VAT
GARDEN ACTIVITY PACK SPONSORSHIP Get your logo and a full-page A5 (portrait) advert included in our bespoke garden activity pack for ages 5+. The activity pack is given out throughout the year for free.
£2000 +VAT
LOWTHER CREATIVES SPONSORSHIP Sponsor our Lowther Creatives programme to fund access for disadvantaged children and groups, workshop materials and creative support. Get your logo on Lowther Creatives posters, flyers and included in press releases.
£500 +VAT
OUR SPACES Main auditorium - our barrel-vaulted auditorium was built in 1921 and gives us capacity for 450 seated or up to 800 standing. New Education Centre & Studio Theatre – having fundraised over a million pounds so far, this new venue will give space to new and upcoming productions and creative talent. Edwardian Gardens – our 12.5 acre gardens are home to over 250 plants and flowers, Padel & Tennis courts, outdoor theatre performances and free-to-enter outdoor family festivals. Studio/Bar Space – our bar area provides a great backdrop for smaller, more intimate gigs with space for up to 60 seated or 80 standing.
Photo by Claire Griffiths.
REDEVELOPMENT
In case you’ve missed it, it’s official construction on our highly-anticipated 150-seat Education Centre & Studio Theatre is well underway! Since Monday 4 December 2023, Preston-based J. Robinsons Building Contractors have been working on constructing the steelwork for this new space. This exciting build is the first of three key phases in our ambitious redevelopment campaign, which will help keep us at the heart of the Fylde community for generations to come. Over the coming months you’ll be able to see the shell of the building begin to reach completion. However we’re still busily fundraising for the fit out!
SOME STATISTICS We’ve highlighted some of our statistics across shows, social media and numbers that reflect Lowther’s success in the last year.
79k TICKETS SOLD IN 2023
49% OF CUSTOMERS BOOK 8 WEEKS BEFORE
OVER 450 2023 SHOWS & EVENTS
731 POSTCODES
17513 UNIQUE CUSTOMERS IN 2023
5 MEDIA PARTNERS
Media partners include National World, Fylde Coast Radio, Coastal Radio, Reach PLC and BBC Radio Lancashire.
You can also find further statistics by looking at our 2023 annual report on our website at lowtherpavilion.co.uk/brochures.
TESTIMONIALS “Great theatre with excellent facilities on site. It's a small, hidden gem. Already booked another show and I can't wait to visit again.” - StuC57, Google Reviews “A Superb panto. Great fun for the grandchildren & the grandparents. An excellent show unlikely to be bettered at larger venues. Great value & well done to the volunteers!” - Jack & The Beanstalk attendee “Lovely venue with the most welcoming staff. Very comfortable seats and sufficiently well banked to ensure everyone has a good view of the stage. The Lowther Pavilion puts on a wide range of events, there is truly something for everyoneLove going there, it is always a pleasant experience.” - Sue Lawless, Google Reviews "I highly recommend Lowther’s marketing team for any local business looking for partnerships in the industry. Working together on several creative strategies such as their local renowned panto last year, they provided fantastic insight and knowledge on the various forms of marketing, always delivering with a smile. Fantastic company to work with!" - Dan Warbrick, National World (Media Partner)
Photo by Claire Griffiths.
CONTACT US For more information on sponsorship, advertisement and corporate partnerships please email marketing@lowtherpavilion.co.uk.
Photo by Jac Brown. Lowther Gardens (Lytham) Trust LTD is a registered charity, no. 1117054.