EU Lookbook

Designed by experts for your child's developing brain

Introducing The Play Kits

by Lovevery Stage-based play essentials for your child’s developing brain We are so excited to bring our Play Kits to Europe: 14 unique Kits now shipping to more than 25 countries in 5 languages (English, German, Dutch,French and Spanish).

80% of your child’s brain is developed by the age of 3. Meaningful developmental experiences don’t always happen on their own—The Play Kits help make them happen.

“Seeing our son slowly discovering each toy and improving his skills was an amazing experience.”

—Brigite S.

Introducing The Play Kits by Lovevery

EU Lookbook 2021

Make the Most of Playtime

Take Out the Guesswork

Spend less time researching and more time connecting with your child. Our experts link brain science and Montessori to the way you play.

Right Toys, Right Time

Support your child’s learning and build important

milestone skills with play essentials that are

tailored to their exact stage.

Durable & Sustainable

Our multi-purpose toys are built to last and made with sustainably harvested wood, organic cotton, nontoxic paint, and baby-safe plastics.

Parenting Made Easier

We include toys for curious babies and tools for busy parents. Access expert tips, research, and activities that fit into your family’s life with The Play Guides.

No Commitments

You can skip or cancel your subscription at any time, and we offer several payment options.

Introducing The Play Kits by Lovevery

EU Lookbook 2021

Made for Learning We design our products with a team of experts, academics, researchers, and specialists to make sure they’re exactly what your child needs and loves—up to age four.

Stage-based Play Our award-winning play products support your child’s brain development at each important stage—so they can play, learn, explore, and grow to be the best version of themselves.

Thoughtfully Crafted Lovevery Playthings are made with sustainable, organic, and natural materials that are good for your child and good for the planet.

Meaningful Connection Inspired by Montessori learning, our products help your child connect with play, connect with you, and connect with the world around them.

Introducing The Play Kits by Lovevery

EU Lookbook 2021

Thoughtfully crafted

FSC-certified

Recycled paper & soy-based ink

Water-based, nontoxic paint and finishes

From our packaging to our Playthings, we use sustainable and safe materials to deliver the quality your child deserves.

We offset 100% of carbon emissions generated by transporting our goods, from the factory to the warehouse and from the warehouse to our customers’ doors allover Europe.

Introducing The Play Kits by Lovevery

Designed by experts for your child's developing brain EU Lookbook 2021

The Play Kits for Babies 0-12 Months Welcome your child to the world with playthings that help them build brand new neural connections—while connecting with you.

The Play Kits for Babies | Months 0–12

EU Lookbook 2021

The Looker Play Kit Weeks 0–12 Sensitive to light and sound, your newborn is already becoming aware of their new world. This Play Kit helps them build new brain connections with high-contrast images and black and white sensory mittens.

Build new brain connections

Process new surroundings

Explore high-contrast images

The Play Kits for Babies | Months 0–12

EU Lookbook 2021

The Charmer Play Kit Months 3–4 Your baby may start to recognise your face—cooing at you, smiling, and delighting everyone they meet. This Play Kit is designed to let your baby explore with their mouth, eyes, and hands as their personality emerges and their social awareness grows.

Develop speech and oral motor strength

Encourage social awareness

Practice using both sides of the brain

Make the most of tummy time

The Play Kits for Babies | Months 0–12

EU Lookbook 2021

The Senser Play Kit Months 5–6 Your baby may be tasting, mouthing, and feeling everything they can get their hands on right now. This Play Kit helps your baby investigate their world around them, while working on getting themself closer to what looks and sounds exciting to them.

Develop language skills

Strengthen coordination and dexterity

Practice fine and gross motor skills

Have fun with tummy time

The Play Kits for Babies | Months 0–12

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The Inspector Play Kit Months 7-8 Your baby is more aware of everything around them and fascinated with details. This Play Kit makes the most of your baby’s natural curiosity about how things work with opportunities to explore texture, practice nesting and stacking, and learn about object permanence.

Promote speech development

Practice nesting and stacking

Learn about object permanence

Lay the foundation for memory development

The Play Kits for Babies | Months 0–12

EU Lookbook 2021

The Explorer Play Kit Months 9-10 Your baby loves to see the effect they can have on their environment. This Play Kit is designed to experiment with gravity, practice balance, and begin coordinating both sides of their body.

Explore cause and effect

Practice coordinating and balance

Experiment with gravity

Build emotional intelligence

The Play Kits for Babies | Months 0–12

EU Lookbook 2021

The Thinker Play Kit Months 11-12 Your baby is starting to put it all together and understand concepts at a deeper level. This Play Kit encourages your baby to define and organise information while engaging their budding imagination.

Develop pincer grasp and hand strength

Explore pretend play with a customizable doll

Build hand-eye coordination

Practice solving problems

Explore opposites

The Play Kits for Babies | Months 0–12

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The Play Kits for Toddlers 13-24 Months Support your toddler’s natural curiosity with playtime that builds new skills and encourages exploration.

The Play Kits for Toddlers | Months 13–24

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The Babbler Play Kit Months 13, 14, 15 Your toddler may be finding their voice and their special place in the world.

This Play Kit offers new challenges in balance, object permanence, and spatial awareness, as well as an early introduction to physics.

Learn fun lessons in cause and effect

Build fine motor skills

Get more comfortable with routines and time

Explore rotation, spatial relationships, and parts of a whole

The Play Kits for Toddlers | Months 13–24

EU Lookbook 2021

The Pioneer Play Kit Months 16, 17, 18 Your toddler is making so many discoveries about the real world at this stage. This Play Kit lets them experiment with cause and effect, use both hands at once to complete a task, and learn about a wider range of emotions.

Practice two-handed coordination

Process and manage emotions

Explore gravity, motion, and

changing direction

Build finger strength and dexterity

The Play Kits for Toddlers | Months 13–24

EU Lookbook 2021

The Realist Play Kit Months 19, 20, 21 Your toddler probably wants to participate in real life situations, routines, and rituals. This Play Kit helps develop their senses and understanding of what things are and how they work.

Early lessons in counting

Build concentration, dexterity, and tenacity

Practice precise hand-eye control

Explore new sensory experiences

The Play Kits for Toddlers | Months 13–24

EU Lookbook 2021

The Companion Play Kit Months 22, 23, 24 Your child is transitioning to two.

This Play Kit will help your toddler approach situations with confidence, discern difference, practice fine motor skills, and—as always—play to learn.

Practice bilateral coordination

Use tools to transfer objects

Process and manage emotions

Experiment with different

diameters and spatial relationships

The Play Kits for Toddlers | Months 13–24

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The Play Kits for Age 2 25-36 Months Encourage your child’s budding independence—and learn early math and science lessons—as they grow from baby to big kid.

The Play Kits for Age 2 | Months 25–36

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The Helper Play Kit Months 25, 26, 27 Your child may be eager for independence and to step into the world of “big kids.” This Play Kit responds to your two-year-old’s natural curiosity with Montessori practical life activities and tools to develop security in their routines.

Support your child’s budding independence

Develop security in routines

Practice fine motor precision

Build resilience and

problem-solving skills

The Play Kits for Age 2 | Months 25–36

EU Lookbook 2021

The Enthusiast Play Kit Months 28, 29, 30 Your two-year-old is ready for new cognitive challenges in spatial understanding and pattern recognition. This Play Kit includes opportunities for your child to refine their motor precision, explore geometry, and experiment with weight and balance.

Find and fit geometric shapes

Balance liquid and solid volumes

Practice grip and two-handed play

Engage in pretend play

with pals

The Play Kits for Age 2 | Months 25–36

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The Investigator Play Kit Months 31, 32, 33 Your toddler is working on their emerging executive function skills, which are important for everything from controlling one’s behavior to planning a future task, and even creativity. This Play Kit will support their natural curiosity.

Practice jumping, balancing,

and tossing

Build concentration, language,

and memory skills

Strengthen gross motor skills

Learn lessons in liquid conservation

The Play Kits for Age 2 | Months 25–36

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The Free Spirit Play Kit Months 34, 35, 36 Your child is almost three years-old!

Age three is sometimes called “the magic year,” a time when language blossoms, independence and curiosity grow, and social-emotional skills start to sharpen. Embark on this special stage together with play essentials to support their growing skillset.

Fit shapes and contrasting

colors together

Early exposure to numeracy

Practice problem-solving and

balancing skills

Engage in imaginative play

Build real-life skills

The Play Kits for Age 2 | Months 25–36

EU Lookbook 2021

How did we get here?

Meet Jess and Rod. Lovevery started thanks to inspiration from our own children, a flashing purple plastic cow toy, and two books titled “A Program of Ideas Based on Current Research Findings on the Neurological Development of Infants” and “Brain Under Construction: Experiences That Promote the Intellectual Capabilities of Young Toddlers”

by Dr. William Staso. Wait, what? We know, so nerdy.

The human brain has about 100 billion nerve cells, all of which are present at birth but have few links between them. Meaningful developmental experiences don’t always happen on their own; we have to help make them happen.

So, in 2016, Jessica Rolph (after founding successful organic baby food brand Happy Baby) and Rod Morris (successful builder of companies and movements with environmental and social impact) teamed up to give families confidence that they’re giving their child the best possible start.

Children can play to learn—and have meaningful developmental experiences—with the right playthings and activities at the right time. Lovevery delivers playtime with purpose with the help of experts, educators, researchers, and feedback from families just like yours.

With the help of our Amsterdam-based European team (with team members from Germany, the UK, Austria, The Netherlands, Portugal, and others), we can’t wait to introduce you to our Play Kits, too.

- Roderick Morris and Jessica Rolph Cofounders *If you want to check out the books that helped inspire Lovevery, Jess would love to share them with you (really). Reach out at @jessicarolph

Our Story

EU Lookbook 2021

lovevery.eu | lovevery.co.uk lovevery.europe listening.europe@lovevery.com