Look Book 2025
Lovevery Cofounders
Roderick Morris and Jessica Rolph
Brand overview
Lovevery is committed to empowering parents, inspiring children, and creating brighter futures.
Our award-winning play essentials are designed by child development experts and distilled to their simplest, purest purpose: to be exactly what families need at each stage.
With tools for curious children and busy parents, we hope we can help you get more out of the early years: More joy. More learning. More connection.
Made for learning
Everything we create is designed by a team of experts, academics, researchers, and specialists to make sure you get the confidence you need, and your child gets the learning and growth they deserve.
Stage-based
Our award-winning support brain development important stage – so learn, and grow to be
play essentials development at each so they can play, be their best selves.
Thoughtfully crafted
Lovevery products are made with durable, sustainable, and organic materials that are designed to be safe for your child and made to last, so you can have peace of mind while they enjoy independent play.
The Play Kits
0-4 years
MSRP: Play Kits subscriptions start at £80 per Play Kit
Designed by experts, based on brain science, inspired by Montessori.
• Stage-based play essentials to support your child’s developing brain: cognitive, motor, social-emotional, coordination, communication, and early STEM skills.
• Play Guides, videos, blogs, weekly emails, and free access to The Lovevery App to support families through every developmental window, milestone, and transition.
The Play Kits are commitment-free – skip or cancel any time.
Featured materials:
• 100% organic cotton
• Water-based paint and finishes
• Recycled paper
• Soy-based ink
• Sustainably sourced, handcrafted felt from Nepal
• Safe silicones
The Play Kits Months
0-12
£80 per Play Kit | Delivered every 2 months
The Looker Play Kit Weeks 0-12
Welcome your newborn with tools to help them process the world around them.
The Inspector Play Kit Months 7-8
Help your child “tune in” with detailed sensory experiences and object permanence lessons.
Introduce your child to the world with playthings that help them build brand new neural connections – while connecting with you.
The Charmer Play Kit
Months 3-4
Support your baby’s social awareness as they explore and examine their surroundings.
The Senser Play Kit
Months 5-6
Engage your baby in sensory exploration as they learn more about cause and effect.
The Explorer Play Kit
Months 9-10
Strengthen your baby’s coordination and engage their senses as they experiment with gravity.
The Thinker Play Kit
Months 11-12
Encourage your baby’s curiosity as they start solving problems and working on hand strength.
The Play Kits
£120 per Play Kit | Delivered every 3 months Age 1
The Babbler Play Kit
Months 13, 14, 15
Build your child’s communication skills and engage their endless curiosity while working on balance and spatial awareness.
The Adventurer Play Kit
Months 16, 17, 18
Guide your child to move beyond awareness and invite interaction by exploring cause and effect and processing emotions.
Support your toddler’s natural curiosity with playtime that builds new skills and encourages exploration.
The Realist Play Kit
Months 19, 20, 21
Help your 1-year-old discover life skills and develop fine motor strength while exploring nature, emotions, and routines.
The Companion Play Kit
Months 22, 23, 24
Encourage your toddler to tune into the real world, let their creativity shine, and practise problem solving.
The Play Kits
£120 per Play Kit | Delivered every 3 months Age 2
The Helper Play Kit
Months 25, 26, 27
Watch your child step into the world of “big kids” with playthings that support their new quest for independence.
The Enthusiast Play Kit
Months 28, 29, 30
Provide your 2-year-old with the cognitive challenges they crave while fostering their spatial understanding and pattern recognition.
Encourage your child’s budding independence – and learn early STEM lessons – as they grow from baby to big kid.
The Investigator Play Kit
Months 31, 32, 33
Help your child build early STEM skills, strengthen persistence, and learn to concentrate through trial and error.
The Free Spirit Play Kit
Months 34, 35, 36
Challenge your (almost) 3-year-old to start using higher order thinking to plan and problem solve.
The Play Kits
£120 per Play Kit | Delivered every 3 months Age 3
The Observer Play Kit
Months 37, 38, 39
Encourage your 3-year-old to take ownership of their routines and build emotional intelligence through open-ended play.
The Storyteller Play Kit
Months 40, 41, 42
Help your child build a positive association with reading and maths through puzzles, problem solving, and imaginative play.
Explore more sophisticated concepts with your curious child as they begin to learn who they are.
The Problem Solver Play Kit
Months 43, 44, 45
Support your curious child’s interest in categorisation, conversation, and collaboration.
The Analyst Play Kit
Months 46, 47, 48
Challenge your (almost) 4-year-old to use precise fine motor skills, solve new sensory and STEM puzzles, and cook with fractions.
The Real Life Play Kitchen
18 months to 5+ years
MSRP: £325
Go beyond pretend play with a first-of-its-kind play kitchen with a sink that really works.
They’ll love:
• Focused fun and a real, working sink fresh water that’s safe to drink
• Lovevery-exclusive accessories for practical play and food prep fun
• Long-lasting play that supports real-life skill building
You’ll love:
• The best functional play kitchen with a unique water system that alerts you when it’s full
• The backsplash options with Lovevery-exclusive designs that can be updated
• 20+ activity ideas and endless ways to play
Cutting board & wooden chopper
Featured materials:
• Real wood
• Child-safe plastic
• Cotton
• Stainless steel
Drying rack
Colander
Stainless steel utensils & utensil drawer
Fresh water tank
Towel & towel hooks
Book Bundles
0+ months
MSRP: £20 per bundle
Inspire an early love of reading by adding an extra 2 stage-based books to each Play Kit.
Support deep social-emotional and cognitive learning through relatable stories featuring real photographs and the right vocabulary, words per page, and topics for each stage. From baby faces to first words, potty learning, and making a friend, Book Bundles tap into what children are most interested in and excited to read about, again and again.
The Tricky Topic Books
MSRP: £15
The Tricky Topic Books are designed to help you and your child through common challenges.
Each book provides an easy-to-follow approach that helps your child learn by relating through images of real children in real situations. A QR code on the back of each book leads to additional on-topic resources, including articles written by child development experts, podcasts with more information and ideas, and interactive songs that help your child take the lead.
Transition from the dummy and sources of comfort.
Goodbye, Dummy!
Dummy! In My Own Bed
relying on and find other comfort.
Encourage your child to stay in their new bed until it’s time to get up.
Felix Goes to Pre-school
Prepare for the excitement and nerves of your child’s first day of school.
Emmer’s Screen Time
Find a balance between having fun with and without the screen.
Something’s
Wrong with George
Help your child understand death and how to say goodbye.
The New Sibling Book Collection
MSRP: £50
Help your child navigate their growing family.
This set of four books sets the stage for a healthy sibling relationship, with examples of how to emotionally prepare your older child to meet their new sibling and adjust to sharing your attention. A QR code on the back of each book leads to additional expert guidance and an interactive song.
Baby Is Coming Baby Is Born
Prepare your child for what to expect when the baby comes and help them navigate mixed feelings.
Ease your child’s nerves by explaining where you go to give birth and what to expect when you return home.
Baby Is Here
Help your child adjust to having a baby in the house and learn how to play with their new sibling.
Baby Is Crawling
Show your child how to adjust to a mobile baby and all the touching that comes with crawling.
The Music Set
18+ months
MSRP: £135
Introduce the foundations of music with real instruments that are fun to play.
From identifying patterns through colour and sound, to decoding sounds that help process words, our Music Set unlocks academic benefits while building a love for music.
• Makes learning to play easy – match notes by colour or letter
• Uses the pentatonic scale – 5 notes that always sound good together
• Includes 5 instruments, a working metronome, and a Rhythm & Songs Book that teaches children how to create their own music
• Comes with a stage-based Play Guide that walks you through music learning at every age
Featured materials:
100% organic cotton
Real wood
The Play Gym
0+ months
MSRP: £140
Designed to grow with your child from newborn to toddler, this play mat provides stage-based activities that engage them throughout their first year.
The Play Gym by Lovevery was developed by experts and crafted with sustainable, natural materials. Its award-winning, patented design includes 5 detachable activity toys, 3 sets of cards, 5 sensory zones, and a double-sided Play Space Cover that transforms from a high-contrast colour side for babies into a cosy play fort for toddlers.
Each detail was designed to engage –not overstimulate – your baby. Explore safe batting, teething, and tummy time as your child learns to focus and discovers the world around them.
Includes:
The Play Guide with expert research, child development info, at-home activity ideas, and ways to play
Featured materials:
• Real wood
• Water-based paint and finishes
• 100% organic cotton
The Block Set
12+ months
MSRP: £80
An award-winning set that promotes cognitive development and motor skills.
The Block Set offers a groundbreaking and innovative approach to a classic toy set. This set was designed by experts to adapt and grow with your child so they can explore an ever-changing landscape of building and creating. The 70 sustainable, solid wood pieces and 20-stage based activities will help your child build crucial spatial, language, and problem-solving skills.
InIcludes:
Activity guide full of 20+ fun developmental activities, organised by complexity to meet your child’s stage of growth
The Playshelf
MSRP: £390
Bring the benefits of a Montessori play experience to your home.
The Playshelf’s 2-in-1 shelf makes toy rotation and storage simple in a modern, 100% birchwood design. Display the optimal number of playthings at a time for deeper learning at your child’s pace, and keep out-of-rotation toys out of sight for a calm, clutter-free playspace. Watch your child take the lead on their learning as they naturally follow their interests, respect their toys, andembrace order.
Featured material:
Baltic birch ply
More playthings
Sensory Strands
0–12 months
MSRP: £30 | Play Gym add-on
Add more overhead sensory exploration to your baby’s world.
The Pull Pup
18+ months
MSRP: £30
Strengthen coordination, grip, and gross motor development with this fun pull toy.
The Buddy Stroller
12+ months
MSRP: £50
Promote motor skill development and pretend play with this toddler-favourite.
The Placemat & Utensils
18+ months
MSRP: £40
Support your child’s independence and fine motor skills during family meals.
The Lovevery App
Take the guesswork out of parenting with ways to play, expert answers, and weekly guidance tailored to your child, for months 0–36. The iOS app is available in English only.
Activities
Snap a picture of a Lovevery plaything to find fun and engaging play ideas.
Ask & Learn
Get your parenting questions answered directly by Lovevery’s team of child development experts.
Play Kits subscribers have unlimited app access. Those without a Play Kits subscription can enjoy the app with our free 28-day trial.
My Child
Learn about your child’s development and what to expect for their exact stage.
My Lovevery
Access your saved articles, personalised answers, subscriptions, and Course Packs all in one place.
Gifting Lovevery
Giving the gift of The Play Kits is easy for everyone. Here’s how it works:
You choose the number of Play Kits you’d like to give.
We’ll send your gift message, along with a gift code, to the giftee on the day you wish to notify them of their gift.
Your giftee activates their gift whenever they wish, or they can apply it to an existing subscription.
Our Sustainability Goals
2023: Ensured everything we make has the longest life possible – so it can be passed on to another family or made complete again.
By 2025: 90% of the materials used in our products and packaging are made from renewable, biobased, or recycled materials that are verified by third parties.
By 2030: Achieve net zero carbon in every possible part of our supply chain (and truly understand what that means).
Ongoing: Inspire others to join us in asking questions, learning, and taking action.
The Lovevery Commitment is grounded in our commitment to families.