POWERED WITH LOVE VOLUME2

VOLUME 2

12/2021

LIST, PREPARE, LAUNCH

UPSKILL =

MORE RESULTS

SOMETHING BIG IS COMING

THE FUTURE BELONGS TO THE PREPARED Powered with LOVE Stephen Cromarty

1

FORWARD THE BIGGEST MISTAKE IN BUSINESS IS NOT HAVING PROCESSES... ... TO DEAL WITH THE THINGS THAT HAPPEN ON A DAY-TO-DAY BASIS WITH YOUR PEOPLE, WHICH THEN TAKES YOUR TIME AND ENERGY FROM YOUR MAIN OBJECTIVE IN BUSINESS- THAT IS TO BE PROFITABLE. In a changing world, with everything on and off again, it is now important more than ever that business owners and leaders have a tool or matrix for identifying what’s expected and what isn’t. To get the best out of 2022 your people must know what your company goals are, where they fit in, what’s in it for them, what are the company’s expectations with cultural behaviours? Do we reward the ‘right’ behaviours? What are the consequences for the not so right behaviours?

GET ALL THIS RIGHT AND 2022 WILL BE ONE OF YOUR BEST YEARS YET!

CONTENTS. 1. LIST, PREPARE, LAUNCH 2

2. CUSTOMER SERVICE 2

3. HOW MUCH IS A MANAGEMENT WORTH?

3

4. UPSKILL= MORE RESULTS 3

5. KNOW YOUR PEOPLE 5

6. WHY SHOULD I LIST WITH YOU? 5

7. COMPANY MARKETING CALENDAR 6

8. SOMETHING BIG IS COMING 7

LIST,

PREPARE, LAUNCH NEW YEARS DAY is the time of the year when property is the most viewed online out of any other day of the year!

This presents an opportunity to influence potential sellers to come onto the market.: 1.

2.

3.

List NOW Prepare marketing Launch in the New Year

WHETHER YOUR OWNERS MAKE IT TO MARKET ON NEW YEARS DAY OR EARLY IN THE NEW YEAR, THE FACT IS, THEY WILL BE AHEAD OF ANYONE ELSE GOING TO MARKET AND YOU WILL START THE YEAR WITH PLENTY OF LISTINGS. Suggested Plan: 1.

Send message to data base 2.

Advertise same message on social media and /or in the newspaper in your area 3.

Letter box drop message 4.

Most importantly, phone behind the message.

CUSTOMER SERVICE WHAT DO CLIENTS SAY ABOUT YOU AFTER THEY DO BUSINESS WITH YOU? WELL, HERE IS A DIFFERENT QUESTION: WHAT DO CLIENTS SAY ABOUT YOU WHO HAVEN’T YET DONE BUSINESS WITH YOU? What messages are consistently displayed and given to the community, your data base, buyers and anyone else you communicate with on a day-to-day basis?

What about conveyancers/solicitors and all the service providers that your team and brand liaise with ?

Here is another question, how much business has been written from the referrals of people whom you haven’t done business with?

BUILD YOUR BUSINESS AROUND THIS QUESTION AND WATCH THE RESULTS GROW!

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HOW MUCH IS A

MANAGEMENT WORTH?

WOULD YOU BUY A RENT ROLL? How much do you currently spend on your referral program, in office referrals to your staff and your marketing plan?

What would be too much?

We pay upwards of $3500 per management in a rent roll purchase, so what if we could pay $500, $1000, $1500 or even $2000… Would that sound like a good deal?

NOW WOULD BE A GREAT TIME TO CONSIDER THE ABOVE STRATEGY AND HAVE A PLAN READY AND VISIBLE FOR YOUR TEAM IN THE NEW YEAR!.

UPSKILL= MORE RESULTS IF YOU CONTROL THE LISTINGS IN YOUR AREA, YOU CONTROL THE SALES. PRETTY SIMPLE FORMULA! What’s your PLAN FOR UPSKILLING IN 2022? If you want growth you must know what your people want but more importantly you must have a plan and training schedule around upskilling them to perform better within their roles. Everyone wants growth. I’ts one of our 6 human needs, however growth beyond your current knowledge levels s impossible. The two key areas successful businesses focus on are : 1. Skill development 2. Cultural development What’s your plan and frequency of training to address these two areas?

As a client of POWERED WITH LOVE we can assist you in identifying the vulnerable areas within your business and not only assist in putting together a training plan, we can also assist in the delivery of that training to your team. Contact us now to book your “TEAM TRAINING TIMETABLE” for 2022.

3

KNOW

WHY SHOULD I

WITH 2022 FAST APPROACHING NOW IS A GOOD TIME TO LEARN WHAT DRIVES YOUR PEOPLE.

Tech and Touch, these are the two areas we need to be mastering if we want to stand out from our competitors.

LET’S START WITH THE ONE WE CAN MAKE INSTANT CHANGES TO ANYWAY:

YOUR PEOPLE

If you want more from your team, you have to know what drives them. Is it money, time or recognition, are they on the right seat on the bus?

When was the last time you sat down with your people and asked ; 1. What’s your career goal for the next 12 months?

2. What’s your personal goal for the next 12 months?

3. Tell me your income goal?

4. Share with me your thoughts and goals on growth 5. If you were leaving what would you want us to know, both good and bad?

LIST WITH YOU?

Touch – what happens prior to you attending the appraisal,what do you send electronically /in person ?

What do you take to the appointment i.e.; we often take something to a friends house when we visit like flowers, wine or some other token of thank you for their hospitality, so why would we not show up with a similar gesture to thank the client for welcoming us into their home.

IN THE WORLD THAT CONTINUALLY RELIES ON ‘TECH’, WE HAVE FORGOTTEN THAT IT IS THE RELATIONSHIP THAT TRULY MAKES US DIFFERENT AND IN THE END IT’S YOUR BUSINESS’S UNIQUE DNA.

The answers to these questions from your people will become your key to your success in 2022.

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COMPANY

MARKETING CALENDAR

WHAT’S YOUR PLAN FOR 2022?

What DL’s are going in the letterboxes and what campaigns will be gracing the pages of your social media?

Have you considered what paid/ sponsored advertising you might schedule for google?

Have you thought through your coordinated messages to your data bases, your landlords and tenants?

AND DON’T FORGET YOUR CLIENT RETENTION PROGRAM, A FANTASTIC SOURCE OF LEADS FROM REFERRED BUSINESS AND REPEAT CLIENTS. As the Captain of your ship you must have a clear charted course that has been considered, reviewed and importantly scheduled! Everyone needs to know their stations such as designers with art work, message or email sending, what text and who is going to do it on time every time, posting with the right frequency and so forth. This is important stuff if you are going to take the greatest advantage of your lead sources and brand - effectively, consistently and fruitfully.

Not only should you be able to answer all these questions prior to 2022 and be able start of the year clear sailing with your effective marketing calendar, you need to know who will ensure the various components are delivered on time as planned before the New Year rings in.

Consider the power and value a well run marketing calendar brings, essentially this should be its own department responsible for making the phone ring!

Taking control also means taking back control of the most important part of your business.

Need some inspiration for campaign ideas? Contact kate@loverealty.com.au for exclusive to POWERED WITH LOVE client marketing samples.

DL EXAMPLES:

You’re Welcome

TERALBA! With over 60% of all properties sold, we have helped increase your median price

83% in the past 12 months!

2284

lives here!

IMPROVING PEOPLE’S LIVES

17 To see how you can capitalise on the strongest market in Lake Macquaire history call today or scan the QR code!

SALES IN

To see how you can capitalise on the strongest market in Newcastle history call today or scan the QR code!

4

84 12

HOMES SOLD

WEEKS

IN

#1

SCAN HERE

MONTHS

SELLING AGENT IN THE AREA

FOR FREE PROPERTY REPORT

5

#1

BUYERS, BUYERS EVERYWHERE!

KNOW THE VALUE

To take advantage of our record levels of buyer interest (over 1200 enquiries a week) and our record high sales prices scan the QR code and we will send a report on your greatest asset direct to your inbox! But hurry with tighter lending restrictions forecast making mortgages harder to obtain this level of buyer interest won’t be there for long.

IMPROVING PEOPLE’S LIVES

OF YOUR HOME

Property prices have risen 28% in 12 months!

To understand the trapped equity in your home simply scan the QR code and we will send a virtual appraisal direct to your inbox.

We’re OPEN 7 Days!

(02) 4958 8555

BUYERS, BUYERS EVERYWHERE! CALL

TO FIND OUT

To take advantage of our record levels of buyer interest (over 1200 enquiries a week) and our record high sales prices scan the QR code and we will send a report on your greatest asset direct to your inbox! But hurry with tighter lending restrictions forecast making mortgages harder to obtain this level of buyer interest won’t be there for long.

HOW MUCH YOUR HOME IS WORTH! We are still offering appraisals using the current guidelines to provide a service while keeping the community safe at the same time!

Thinking of

SELLING? IMPROVING PEOPLE’S LIVES

CALL

TO FIND OUT

To take advantage of our record levels of buyer interest (over 1200 enquiries a week) and our record high sales prices scan the QR code and we will send a report on your greatest asset direct to your inbox! But hurry with tighter lending restrictions forecast making mortgages harder to obtain this level of buyer interest won’t be there for long.

HOW MUCH YOUR HOME IS WORTH! We are still offering appraisals using the current guidelines to provide a service while keeping the community safe at the same time!

BIG IS HOWCOMING MUCH YOUR TO FIND OUT

(02) 4958 8555 IMPROVING PEOPLE’S LIVES

and test the MARKET

Thinking of

SELLING? IMPROVING PEOPLE’S LIVES

KNOW THE VALUE

OF YOUR HOME

Property prices have risen 28% in 12 months!

To understand the trapped equity in your home simply scan the QR code and we will send a virtual appraisal direct to your inbox.

scan for a free appraisal

Bring it to

We’re OPEN 7 Days!

IMPROVING PEOPLE’S LIVES (02) 4958 8555

and test the MARKET

Thinking of

SELLING?

HOME IS WORTH!

We are still offering appraisals using the current guidelines to provide a service while keeping the community safe at the same time!

scan for a free appraisal

BringWe’re it to OPEN 7 Days!

CALL US ON 4958 8555

SOMETHING CALL

OF YOUR HOME

Property prices have risen 28% in 12 months!

To understand the trapped equity in your home simply scan the QR code and we will send a virtual appraisal direct to your inbox.

CALL US ON 4958 8555

BUYERS, BUYERS EVERYWHERE!

KNOW THE VALUE

scan for a free appraisal

Bring it to

US ON 4958 8555 SYSTEM IMAGINE A LEADCALL GENERATION THAT PROVIDES SELLERS AS WELL THE BUYERS… WELL THAT’S WHAT WE ARE CURRENTLY WORKING ON...

IMPROVING PEOPLE’S LIVES

and test the MARKET

An interactive platform exclusive to our POWERED WITH LOVE partners. Where someone who would just like to test the market, who is not sold on selling, can do so with no contract and no pressure!

STAY TUNED WE ARE HOPING TO LAUNCH THIS MODEL BEFORE THE END OF APRIL 2022.

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KEEPING

IT SIMPLE OF ALL THE OFFICES WE WORK WITH, WE ARE CONSTANTLY SURPRISED AT THE DIRECT CORRELATION THE WORD ‘SIMPLICITY’ HAS WITH THE RESULTS ACHIEVED.

The more simple the projects,the higher the result.

A simple message was sent out by POWERED WITH LOVE client Hilton Parkes Real Estate to just 850 past appraisals and within 2 hours there were 41 requests back for new appraisals.

The lesson to learn is; 1.Keep it ‘simple’ 2.Why not try the message!

Remember “TRUE GENIUS IS THE ABILITY TO KEEP THINGS SIMPLE”

- ALBERT EINSTEIN.

FROM OUR LOVE FAMILY TO YOURS

WE WISH YOU A BEAUTIFUL CHRISTMAS & HAPPY NEW YEAR! 1