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DOWNTOWN CARLISLE ASSOCIATION

Holly Cohick, Art While You Wait artist of the traffic box at the corner of Pitt and West High Street

Annual Report 2019 mission accomplishments of Carlisle’s Main Street organization


Dear Carlisle Community Since 1981, the Downtown Carlisle Association has been striving to enhance the civic, cultural and economic vitality of the downtown Carlisle’s retail, service, academic, government and industry. Currently in our 39th year, the DCA has the distinction of being one of the longest, continuous running Main Street based programs in the Commonwealth. We could not have reached this important milestone without the continued financial support and partnership of the Borough of Carlisle, Dickinson College, downtown and regional supporters. Our mission and programs are solely crafted and dedicated to the implementation of various aspects of the Borough of Carlisle’s Comprehensive Plan, various studies, and the observed need of downtown business owners and stakeholders. With oversight from a communitybased volunteer board of directors,

regional liaisons, volunteers and borough leadership, the DCA provides an array of programs dedicated to achieving the common goals of Carlisle, using the managerial structure provided through Main Street America’s economy building revitalization model. We note our accomplishments of 2019 in this report and look ahead, with great anticipation to 2020 and 2021, DCA’S 40th Anniversary, It is an exicting time to be in Carlisle. We are fortunate to work with a talented and dedicated board of directors, staff, and committed community entrepreneurs and volunteers. Sincerely, Tana Emery DCA President

Glenn White Executive Director


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We Build Economy We Attract Investment We Create Memories We Preserve Culture We Bond Community Contents About the DCA

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Consumer Marketing & Events

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Community Partnerships

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Economic Development

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Retail Recruitment

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Design 20 Organization 22 Budget 24 Goals 28


Annual Report

for the year ended 31 December 2019

About the DCA

2019 Board of Directors Tana Emery, President M&T Bank Nicholas Ade, Vice-President Central Pennsylvania Youth Ballet Karen Griffith, Secretary Create-A-Palooza Ben Bostic, Treasurer Boyer & Ritter

The Downtown Carlisle Association is a non-for-profit, 501 (c) 3 organization created and charged to administer economy building programs for the benefit of downtown Carlisle through the Main Street America revitilization model. We are funded through grants from the Borough of Carlisle and Dickinson College, sponsorships from private businesses and corporations, and donations from the community. Our mission is to improve the quality of downtown by increasing business, tourism, education, and economic development opportunities. Located in the C-1 district, the DCA was organized in 1981 to address many issues in a struggling downtown including blight, safety, beautification, and branding. The DCA’s district boundaries are from Penn Street to South Street, West Street to Bedford, concentrating mostly on the commercial cores. In 2006, a group of community leaders, lead by Bill Durden,

President of Dickinson College, addressed downtown vitality through a renewed urban and retail study called the ERA merchandising mix study. From this study, the DCA hired a retail recruiter to advocate for and recruit businesses to downtown Carlisle. This position was later teamed with Cumberland County Housing and Redevelopment Authority’s retail recruiter to much success. As the DCA administers the Main Street program, LoveCarlisle.com, is the brand channel through which all marketing, promotions, and social media and events are delivered. The DCA and LoveCarlisle. com work with the business community, government and academic stakeholders to add viability and vitality to their investment in downtown. Through advanced marketing, partnerships, trainings, and programming, we strive to place the Carlisle brand “top-of-mind” for those wishing to shop, play, dine, live, visit, and work.

John Abom, Counsel Abom & Kutulakis  Jim Griffith Create-A-Palooza Anna Bucher Orrstown Bank Deborah Fullham-Winston Carlisle Borough Council Alyssa Loney Ibis Apprasials Tracie Martin UPMC Pinnacle Judy Mohr The Pomfret Group Marjorie Ramano Marjorie’s Gems Heather Shank Brenneman & Associates, P.C. Kristin Tuckey the greatest gift Ryan Twigg & Ross Morris Party of Four Mike Cross Community Member Pam Jones First National Bank Melissa McGowan F&M Trust Mary Williams Mary Williams Photography

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CONSUMER MARKETING AND EVENTS The DCA sells the image and promise of Main Street to all prospects. By marketing the district’s unique characteristics through advertising, retail promotional activities, special events, and marketing campaigns an effective promotion strategy forges a positive image to shoppers, investors, new businesses and visitors.

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Annual Report

for the year ended 31 December 2019

CONSUMER CONSUMER MARKETING MARKETING ANDAND EVENTS EVENTS DOWNTOWN VISITORS GUIDE The DCA upgraded the downtown shopping and dining guide to a larger format with a more modern design and layout. The page sizes increased allowing more businesses to upgrade their advertisements. Over 15,000 guides were produced and distributed. Distributed in downtown, events and regional hotels

New in 2020, we will be taking the printing and

design back in house. We have contracted with a Dickinson College student to write content and a local designer to layout the book. Distribution has always been an issue, therefore we are planning on fewer places to pick up the guide but purchasing racks in which to display the issues and restock when necessary.

LOVECARLISLE.COM WEBSITE The LoveCarlisle.com website is the most active promotional tool for the DCA. With over 90,000 pageviews annually, it is the one-stop shop for finding out information, or easily linking to other Cariisle area organizations.

All downtown businesses are listed on the site, along with events, news and other Carlisle promotional items. 2020 will see the total renewal of the the website to feature more graphics, video and photography. We will also feature up-todate mapping, business listings and area links.

The DCA creates and manages 5 websites: LoveCarlisle.com HarvestoftheArts.com CarlisleFireworks.com TasteofCarlisle.com IceArtFest.com

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STARS BURST OVER CARLISLE Carlisle brought in Independence Holiday with a fireworks show filled with ohhh’s and ahhh’s. For the first time ever for this event, Carlisle Fairgrounds was filled with families enjoying a giant kids area filled with inflatables, a beer & wine garden with local breweries, and live entertainment all night. The firworks show was the largest in Carlisle’s history with over $30,000 worth of shells going into the air. Choregraphed to music, this fireworks show made everyone smile! Date: July 2019

Attendance: 20,000

Stars Burst Over Carlisle, July 3, 2019 - Carlisle’s largest ever fireworks display 8


Annual Report

for the year ended 31 December 2019

CONSUMER MARKETING AND EVENTS TASTE OF CARLISLE

Date: March 2019 Attendance: 500

This combined event with the Carlisle Area Chamber of Commerce and DCA is an expo style location for area businesses to sell/sample/promote product. This regional event showcases area restaurants and stores to the public.

Held at the Carisle Expo Center, the event draws approximately 500 people to experience local retailers and allows the retailers an opportunity to market to potential customers. 10 people volunteer their time to make this event happen.

FIRST FRIDAY SERIES We provide this event as a retail event to garner support and attention for after 5 pm shopping and dining in downtown Carlisle. This event not only provides the vehicle to convince various downtown establishments to stay open, but also the advertising tool to convince customers to come downtown. This event is being expanded to be a year

round project. This event requires committee development, knowledge of annual retail trends, bi-monthly meetings on the 1st and 3rd Mondays, partnership sales, and graphic design, and distribution of programs and posters, and creative and media buys.

Date: First Fridays in May - October Attendance: 5,000 Annually

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Annual Report

for the year ended 31 December 2019

CONSUMER MARKETING AND EVENTS FORD PARADE This event is dedicated to getting car show participants to experience downtown Carlisle. Research showed many fairgrounds guests did not know downtown Carlisle existed, referring instead to Carlisle as being the strip of hotels between I-81 and the Fairgrounds. This event draws 400 cars, over 800 participants, and

Date: June 2019 Attendance: 8,000

about 8,000 spectators throughout the evening. This event requires event production, budgeting, over 70 volunteers, Friday and Saturday staffing, partnerships, production between downtown merchants and marketing efforts, graphic design, and parking operations.

CORVETTE PARADE This event is dedicated to getting car show participants to experience downtown Carlisle. Research showed many fairgrounds guests did not know downtown Carlisle existed, referring instead to Carlisle as being the strip of hotels between I-81 and the Fairgrounds. This event draws 400 cars, over 800 participants, and

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about 1,500 spectators throughout the evening. This event requires event production, budgeting, over 70 volunteers, Friday and Saturday staffing, partnerships, production between downtown merchants and marketing efforts, graphic design, and parking operations.

Date: August 2019 Attendance: 8,000


HARVEST OF THE ARTS The DCA hosts Cumberland County’s largest Juried art show on the last Saturday of September. This event is a 365 day a year planning process with travel to area art shows for artist recruitment, vendor solicitation, website design & hosting, advertising design, media buys, logistics, entertainment procurement, concert production, contract writing, event layout, staff and volunteer management. This event brings over 25,000 people into downtown annually and requires over 80 volunteers to make it happen. Date: September 2019

Attendance: 25,000

Harvest of the Arts brings over 100 juried artists and fine craftsmen into downtown


SANTA COMES TO TOWN

I-83 BILLBOARD HARVEST OF THE ARTS

Billed as the opening to the holiday retail season, Santa Comes to Town is a weekend full of events and activities based around Santa Claus and the Christmas season. This event requires committee development, knowledge of annual retail trends, bi-monthly meetings on the 1st and 3rd Mondays, partnership sales, and graphic design, and distribution of programs and posters, and creative and media buys. 20 volunteers offer their help to assist with this event . Date: December 2019 Attendance 15,000

Mayor Tim Scott welcoming Santa to Carlisle after a successful parade.


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Annual Report

for the year ended 31 December 2019

CONSUMER MARKETING AND EVENTS Events & Programming

DOWNTOWN IMAGE & PROMOTION

• Raised over $177,093 in revenue for the DCA’s programs through event sponsorships, program fees, advertising, product and services sales, and donations.

Over $35,000 in value was invested, given in-kind, or in trade in mass media and digital advertising to promote downtown Carlisle. This has been one of the keys to success of our special civic and retail events that raise awareness of Carlisle as a place to visit. shop, dine and stay. These promotions reach millions of people annually This project requires media buyer experience, creative design, copy writing, storyboarding and script writing which is are all provided within the DCA offices by the excutive director.

• Boosted downtown foot traffic throughout the year during events such as Ice Art Fest in February, First Friday in the summer, among other events and promotions. • Highlighted Carlisle burdgenong craft beer and distilling scene by alloting free space at the July 3rd fireworks and Harvest of the Arts to members of the Carlisle Craft Alliance.

Small Business Saturday Promotion

First Friday Poster

I-83 Billboard Ice Art Fest

• Supported Community events produced by third-parties including Amaini Festival, Carlisle Theater 80th Anniversary Celebration.

I-83 Billboard Harvest of the Arts

Social media boost of Hanover Street Open House

“Best Of” in Carlisle Sentinel

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Annual Report

for the year ended 31 December 2019

CONSUMER MARKETING AND EVENTS

A Night Out In Carlisle - Dickinson College Partnership Project

Public Outreach

Digital Marketing

• Hosted Dickinson College potential students and parents at the “Night Out In Carlisle” welcome event.

• Improved social media presence with planned posts differentiating messages between Facebook, Instagram, Twitter platforms.

• Continued pitching media monthly to generate positive press mentions and articles covering DCA events, programs and downtown businesses.

• Increased digital impressions to over 150,000 across multiple platforms including Facebook and Instagram.

• Presented to Carlisle based community groups including Rotary, US Army Spouses Club and Leadership Cumberland, Penn State Dickinson School of Law.

DOWNTOWN POLE BANNERS

Managed downtown pole banners with maintenance, scheduling and replacement of damaged banners . The DCA manages 80 downotwn banners for fall/winter and spring/summer.

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• Increased user traffic of LoveCarlisle.com by 8%. • Grew Facebook audience by 13% to more than 6,100. • Sent out 70 direct email messages to over 33,500 people using constant contact. • Communicated to over 6,000 people on DCA events, promotions and news through monthly e-newsletter.


ICE ART FEST Designed as an event to draw customers in a slower time of year, the Ice Art Fest boasts over 20,000 in downtown over a weekend in February. 90 hand-carved statues poplulate downtown from corporate to whimiscal. Best ones are shared with friends an family through pictures posted to social media. Date: February 2019

Attenance 20,000

Leslie Sterner and Crystal Kerns show-off the Carlisle Theater’s Ice Sculpture


Annual Report

For the year end 31 December 2019

COMMUNITY PARTNERSHIPS The DCA partners with various non-profits and groups to offer a managed fiscal and operational resources, allowing them to concentrate on their mission, and making downtown Carlisle better.

Farmers on the Square The DCA has partnered with the Farmers on the Square to administer their weekly market permit with the Borough. NEW in 2019, the DCA created an shared employee agreement where the we hire and pay the FOTS market manager, saving the market money and resources by not having to manage a payroll system

Great locally grown food at Farmer’s on the Square

“Farmers on the Square is very appreciative of being able to partner with the DCA. Their support has enabled us to concentrate our efforts on growing and bringing a more vibrant market experience to Carlisle.” -Sue Otway, President of the Board, Farmers on the Square 14


Color Carlisle The DCA was approached in 2017 by the Color Carlisle Mural Project to aid in financial management and fundraising as they plan their efforts of producing murals on designated downtown and boroughwide walls.

A Color Carlisle Mural in progress

Cat-Nip Fund Working with the East Side Neighbors, this program funds the spaying of 92 feral cats in Carlisle this year. This humane and effective approach for stray and feral cats improves the life of the feral cats, improves relationships with the people who live near them, and decreases the size of colonies over time.

Cats who would be caught and spayed or neutered 15


Annual Report

for the year ended 31 December 2019

2019 ACCOMPLISHMENTS

Economic Development Economic development strengthens your community’s existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding successful businesses to provide a balanced commercial mix, sharpenng the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today’s

FACADE GRANTS Utlizing guidance from the Gibb’s Study and Merchandising Mix plan, the DCA budgets $5,000 per year for Facade Grants The DCA’s Economic Development committee awarded four facade grants in 2019. Miss Ruth’s Time Bomb Hook & Irons Still Works The Sunrise Cafe Grand Illusion Hard Cider Bar

NATIONAL AWARD Main Street America recently congratulated the Downtown Carlisle Association (DCA) for winning the Small Business Saturday® Neighborhood Champion Innovation Contest for Downtown Carlisle’s Love Local program.

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DOWNTOWN SHOWCASE

ZIP CODE SURVEY

This program has been copied in various downtowns across state. Held in June and September, this is an open-house of available downtown properties. We had over 12 properties on the tour with 10 potenital entrepueneurs.

Working with Leadership Cumberland, the DCA asked for a zip code survey to be done to ensure the current information given by the Gibb’s study.


SMALL BUSINESS SATURDAY What is the largest shopping day in downtown Carlisle, the DCA has annually worked with American Express to be the Local Neighborhood Champion, by receiving and distributing promotional materials and developing a marketing campaign to further the impact and profitability of the day.

Small Business Saturday was a huge success downtown. Here are pictures from the greatest gift and American Artisan Gallery

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DOWNTOWN OPENINGS Recruited or assisted 9 of 14 new downtown businesses

Civil Eyes’d Optical C-LUV Thrift Vintage Vault Exquisite Chocolates of Carlisle Woodmouse, LLC The Sunrise Café Sanctuary Boutique

Kindred Kaboodle, LLC Salon Soleil Hook & Flask Still Works Abacus Staffing RE/MAX Prestige TimeWalker Tours Indigo Color Bar

Exquisite Chocolates on South Hanover Street at their grand opening ribbon cutting.

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Annual Report

for the year ended 31 December 2019

RECRUITMENT & RETENTION The DCA addresses downtown retail vacancies by actively targeting businesses outside of Cumberland County to consider Carlisle for expansion. Mindful of the merchandising mix identified in the Gibbs Study we regularly visit over 30 downtowns and maintain lists of potential clients. Retention includes weekly visits to local businesses to gauge how they are doing and what the DCA can do to help them be successful.

Downtown Carlisle Association Newsletter --- January 2020

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ARE YOU ELIGIBLE FOR A FREE DOWNTOWN CARLISLE ASSOCIATION MEMBERSHIP?

If you are a business owner or property owner in the C-1 (Penn Street to South Street & West Street to Bedford Street) you are eligible for FREE MEMBERSHIP in the Downtown Carlisle A ssociation/LoveCarlisle.com. In fact, you have A LWA YS BEEN A MEMBER!!! Having your business in downtown Carlisle comes with perks! Your free membership comes with free promotion promotion in Carlisle's downtown shopping & dining guide; listings on the lovecarlisle.com website; priority promotion of your business through our social media and free business entries in DCA downtown events. A s your Main Street organization, it is the Downtown Carlisle A ssociation's (DCA ) mission to market our downtown as the best place to shop, dine, play & stay in the region. Our board is made up of small business owners, residents, government officials, and corporate & academic supporters. Keep in touch, let us know what you are up to, share your ideas, help us help you!

DCA GIVEN NATIONAL SMALL BUSINESS SATURDAY AWARD

Monthly Merchant Update

The DCA's Small Business Saturday campaign, "LOVE LOCAL" has been recognized by the Main Street A merica for winning the Small Business Saturday Neighborhood Champion Innovation Contest. Our goal was for your customers to get to know the story behind the business and its owner. Thank you all for sharing your stories and helping us win this recognition. Thanks also to Chad Kimmel of Grand Illusion Hard Cider for partnering with us on this great project.

Checklist for Success

2020 CARLISLE EVENT CALENDAR RELEASED Each year the Downtown Carlisle A ssociation distributes the attached annual event calendar for the new year. This annual calendar collects events and large gatherings of area academic, government, Main Street, and event producers that bring over 250 into Carlisle at one time. Combined with the calendar holiday schedule, this community event calendar is to inform the public, public service and safety agencies and businesses on when to expect a larger volume of visitors in Carlisle.

Developed and maintain the DCA’s “Checklist for Success.” A road-map on how to successfully open a business in downtown Carlisle. From zoning and codes, to Council and HARB, to setting up the grand opening, this document has been invaluable to those who use it.

DCA produces a monthly email and print publication for C1 business owners to inform and update about upcoming events, TWO NEW BUSINESSES SLATED TO OPEN committee projects and what’s bringing residents and visitors into downtown Carlisle The 10th annual calendar is attached for your convenience. A s with many things, the calendar is subject to change. A new calendar will be issued and promoted when edits are made.

Two new businesses will be opening this month, Anahata Yoga at 2 East Liberty A venue and Nothing Sweeter at 10 West Pomfret Street. Watch your email for grand opening dates and more about these two new businesses and their owners. A lso stay tuned for information on the grand opening date for The Carlisle Antique Mall located at 164 North Hanover Street that opened in December.

Mark Your Calendar January 13: Penn State Dickinson Law School is back in session. January 20: Dickinson Students return for their spring semester. Watch for increased activity in town the weekend prior as parents bring students back to Carlisle.

Get Involved in YOUR Main Street We encourage you to play a more active role in your Main Street organization by joining one of our committees. Attend meetings, share your ideas and take an assertive step to shape the future of Downtown Carlisle to better support your business. The Design Committee focuses on maintaining and improving the appeal of downtown with beautification projects, banners, downtown clean-ups, flowers and streetscape projects. The Promotions Committee develops events and promotions designed to "put feet on the street" and re-discover what makes our downtown special. The committee plans the

We encourage every business owner to meet with us first to ensure a smooth opening.

You’re Invited

Wednesday September 16

2-4 p.m.

Opening a business? Consider making downtown Carlisle your new business address. Stop by 117 N. Hanover Street for a short presentation followed by a walking tour of available properties.  Engage with representatives from the borough permitting office, SBDC, Dickinson College, CAEDC, Carlisle Chamber, Redevelopment Authority, Downtown Carlisle Association and local business owners.  Learn about programs, loans, and grants from lenders and agencies.  Visit properties for lease and for sale. Information sheets will be provided for all properties.

Wednesday September 16

Visited our downtown merchants regularly to gauge economics, gauge goals for expansion and inform of DCA incentives. We manage over 500 mid-atlantic downtown business names, and contacts

2-4 p.m.

Downtown Carlisle Property Showcase: organized 3 annual showcase events with one dedicated to office space; highlighted available properties and partner services to individuals looking to make downtown Carlisle their business address; summer and fall participant Lena Hershey will be opening Anahata Yoga in January 2020 at 2 E. Liberty Ave.

Opening a business? Consider making downtown Carlisle your new business address. Stop by 117 N. Hanover Street for a short presentation followed by a walking tour of available properties.  Engage with representatives from the borough permitting office, SBDC, Dickinson College, CAEDC, Carlisle Chamber, Redevelopment Authority, Downtown Carlisle Association and local business owners.  Learn about programs, loans, and grants from lenders and agencies.  Visit properties for lease and for sale. Information sheets will be provided for all properties.  

Sponsored by

Met with 32 entrepreneures looking to open a business in downtown Carlisle

DOWNTOWN SHOWCASE

Hosted by

Traveled over 1,070 miles to 8 downtowns and over 80 business owners to discuss expansion plans and downtown Carlisle incentives.

You’re Invited

Register now at open@lovecarlisle.com. First 20 people to register and attend the event will be entered to win a $50 gift certificate to a downtown business of their choice. Reservations are not required but preferred.

larger Main Street events like First Friday's,out Taste ofto Carlisle, Harvest of the Arts and more. This newsletter goes over 500 people Looking at ways to promote Main Street to locals and visitors is also a task of this committee. each month.

Recruitment & Retention

Register now at open@lovecarlisle.com. First 20 people to register and attend the event will be entered to win a $50 gift certificate to a downtown business of their choice. Reservations are not required but preferred. Hosted by

Sponsored by

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BLOOMIN’ CARLISLE Through our design committee, we have improved the visual attractiveness of Carlisle by implementing fresh flower programs, such as Bloomin’ Carlisle that started in 2013, that placed an additional 52 flower pots onto downtown streets. Today we place 88 flowerpots in downtown and have expanded that into the winter with winter greens that are placed from November through March. Along with the downtown flowerpots, we secure additional grant funding to pay for the watering of the downtown Rotary hanging flower baskets. This five month long project commits personnel to do daily waterings of over 166 flower baskets per day. Rotary volunteers do it once per weekend. Volunteers plant over 88 flower and winter greens to beautify downtown Carlisle


Annual Report

for the year ended 31 December 2019

DESIGN

Design means getting Main Street into top physical shape. Instilling good maintenance practices in the commercial district, enhancing the district’s physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning. An inviting atmosphere can be created through window displays, parking areas, signs, sidewalks, street lights, and landscaping; good design conveys a visual message about what Main Street is and what it has to offer.

Annual downtown clean-up Held in conjunction with Earth Day, The DCA calls for volunteers to take on the task of readying downtown for the spring & summer. Winter can be had on a downtown, stones, trash, debris, has all shown up from melted snowbanks. We also take in inventory of graffiti, broken meters, sidewalk repairs and other hazards. With teams of volunteers, bags and blowers we get downtown cleaned-up and ready for a new year! We collect 20 bags of trash and debris annually during the clean-up.

Watering of hanging flower baskets In a true community effort, the pride of downtown has been the hanging flower baskets. Paid for and hung by Rotary, the DCA gets a sponsor to pay for the watering throughout the summer and fall. The watering person will water over 100 baskets and planters per day taking approximately 3 hours.

Over 60 gallons of water is needed to water the flowers and planters.

Downtown holiday lights The DCA owns and manages the downtown holiday lights. Each year volunteers will test over 20,000 lights. 22 volunteers restrung over 100 yards of lights in Veteran’s Court yard in 2019. New snowflake set-pieces light up downtown during Ice Art Fest.

Over 100 strands of garland and 40 metal set pieces are checked each October.

2020 Project The downtown Christmas tree has been dying for the last 2 years. We would like assistance from the Borough, County and community to replace with newly planted tree, remove and place annual tree or purchase and artificial tree.

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TRAFFIC BOX MURALS

Presented by Coucilman Crampsie, this public art project was completed by the cooperation and partnerships of The Borough of Carlisle, Downtown Carlisle Association, Color Carlisle, and sponsored by PNC BANK. Seven downtown traffic light boxes were identified as mural sites. Artists submitted art based on the theme of Love Carlisle. Boxes were painted during Summerfaire 2019. Artist Holly Cohick paints a downtown Carlisle traffic box as part of Art-While-You-Wait project

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Annual Report

for the year ended 31 December 2019

ORGANIZATION Organization means getting everyone working towards common goals. The common-sense formula of a volunteer-driven program and an organizational structure of board and committees assisting professional management can ease the difficult work of building consensus and cooperation among the varied groups that have a stake in the district.treet lights, and landscaping; good design conveys a visual message about what Main Street is and what it has to offer.

Corporate & Public Engagement Main Street runs on partnerships with corporate community. Those willing to commit time and money to support their downtown. In 2019 over $85,000 was raised in corporate sponsorships, program fees, and private donations. An additional 200 hours of corporate volunteerism was given to downtown projects and events.

We use memberships to area chambers to stay engaged with area business community.

Volunteerism Volunteers make revitilization happen. Our events and projects can require from 2 to 80 volunteers to ensure a quality project. In 2019 we registered 210 volunteers over 1,200 volunteer hours. These people are dedicated to the DCA, Carlisle and downtown’s success.

Some events require 80 volunteers, some only 2, we love our volunteers!

Visioning The DCA began the process of a crafting a new vision for downtown Carlisle. This community-led exercise will examine the opportiniies, threats, strengths, and weaknesses facing downtown, and will set programs and goals to address and further the vitality of the C-1 District.

A new perceptions survey has been written to gauge thoughts on downtown.

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for the year ended 31 December 2019

On behalf of the Board of Directors of the Downtown Carlisle Association (DCA), I would like to thank the borough for continued partnership. Please note that you play a vital role in the continuation of the Downtown Carlisle Association’s and Dickinson College’s initiatives in moving forward, and maintaining success, with the Downtown Improvement Plan. With continued funding, we concentrate on specific projects that have been long-standing community projects, and that fulfill objectives in Carlisle’s Comprehensive Plan, Downtown Improvement District Plan, ERA Merchandising Mix Study, Gibb’s Study among other annual projects as assigned by the Borough, County or other partner agencies. The DCA administers and produces these projects to benefit Carlisle, and therefore, Dickinson College, with combined public and private financial partnerships. Using professionally trained staff and a community volunteer base, the revitalization efforts of the DCA have been documented and lauded throughout the Commonwealth.

Enclosed throughout this document, are various items, promotions and program references related to our successes. Please feel free to contact me anytime at 717-571-7691 for any followup, questions, comments or concerns for any item documented in this package. Like most of the Main Street organizations in Pennsylvania, we rely a great deal on the funding provided by our partners in the economic development of our community. Without the support of the Borough and Dickinson College, as well as local merchants and residents, we would not be able to fully achieve the mission that was crafted by the leaders of the Carlisle community. Sincerely, Tana Emery DCA Board President M&T Bank Glenn White Executive Director

2020 BUDGET

Annual Report


Annual Report

for the year ended 31 December 2019

Downtown Carlisle Association Edited 1-4-2020 Welcome Jam

2020 Revenue $1,500.00

Expense

$750.00

$6,000.00

($3,000.00)

Total First Friday Events Harvest of the Arts Festival

$30,000.00

($10,000.00)

Total Arts Festival Christmas/Holiday Season

$5,000.00

($1,000.00)

Christmas/Holiday Season Santa come to town

$15,000.00

($4,500.00)

Santa Comes to Town Total Ford Parade

$6,500.00

($2,500.00)

Total Ford Parade Corvette Parade

Total Corvette Parade

Total Main St. CE Barracks

Total Taste of Carlisle Icefest Income Icefest Expenses Icefest TOTAL EVENTS

Total

($750.00)

Total Welcome Jam First Friday Events

Sub Total

$16,000.00

$0.00

$1,500.00

$25,000.00

$106,500.00

($6,000.00)

($70.00)

($500.00)

($18,000.00) ($46,320.00)

$3,000.00

$20,000.00

$4,000.00

$10,500.00

$4,000.00

$10,000.00

($70.00)

$1,000.00

$7,000.00 $60,180.00

PROMOTIONS/CONSUMER MARKETING 689.1 · Carlisle Downtown Guide

$4,000.00

($3,500.00)

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Annual Report

for the year ended 31 December 2019

2020 BUDGET $500.00 Merchandise Ornament

$4,000.00 ($1,500.00) $2,500.00

434 Downtown Beautifcation Income

$12,000.00 ($9,500.00)

695 Downtown Beautification Expense Total Downtown Beautification 623 · Annual Report

($150.00)

$2,500.00 ($150.00)

($10,000.00)

($10,000.00)

627 · Sign Grant Fund

($5,000.00)

($5,000.00)

694 · Website Development

($8,000.00)

($8,000.00)

696 · Promotion & Marketing Materials

($5,000.00)

($5,000.00)

624 · Advertising

TOTAL PROMOTIONS & CONSUMER MARKETING Contributions 687.1 · FRIENDS- Fundrasing Income Board Fundraiser Corporate Friends 410 · Borough of Carlisle 412 · Carlisle Borough - Marketing 409 - Grants-Dickinson College 440- Misc Income 450 · Interest Income TOTAL INCOME

($22,650.00) $5,000.00 $0.00 $31,500.00 $24,500.00 $50,000.00 $3,000.00 $264.00

$114,264.00 $114,264.00

Expense Personnel Payroll Total 605 · Payroll Taxes Overtime

($94,030.00) (11576.00) ($1,744.00)

Benefits TOTAL PERSONNEL

Administration 680 - Consultant / Training 701 - WebHosting 687 · Fund Raising Expenses- FRIENDS/Corporate 661 · Meals & entertainment

($2,500.00) ($1,800.00) ($1,000.00) ($2,000.00)

($107,350.00) ($11,160.00)

($118,510.00)


Annual Report

for the year ended 31 December 2019

($500.00) ($20.00) ($20.00)

670 · Advertising 685 · Bank Service Charges 659 · Finance Charge

($1,000.00) ($750.00) ($1,600.00) $0.00 ($1,600.00) ($1,500.00) ($700.00)

655 · Computers 604 · Accounting 606 · Insurance Liability 607 · Insurance Board 610 · Audit 611 · Software 610 Custodial Services 656-wquip/Computer Clean

655-- Office Furniture

($500.00) ($3,000.00) ($1,400.00) ($1,750.00) ($3,500.00) ($500.00) ($4,000.00) ($450.00) ($250.00) $0.00 ($50.00) ($250.00) ($500.00) ($200.00) ($1,800.00)

658 · Office Supplies 660 · Telephone 662 · Postage 677 · Travel 679 · Board Meetings Expense 681 · Dues/Subscriptions 691 · Merchant fees 683 · Miscellaneous xxx - Administration - Other 682 - Parking Rental 692 - Event Equipment Truck Fuel Truck Inspection Truck Maint 705-Bad Debt Expense TOTAL ADMINISTRATION TOTAL EXPENSE NET ORDINARY INCOME NET INCOME (LOSS)

($33,140.00)

$144.00 Retail Recruitment

Ordinary Income/Expense INCOME Contributions 410 · Borough of Carlisle

$40,000.00

DCED Retail Recruitment Sponsorship-Open House Total Contributions TOTAL INCOME

$40,000.00 #

$40,000.00

EXPENSE Personnel 603 · Payroll 605 · Payroll Taxes Total Personnel Total Administration TOTAL EXPENSE NET ORDINARY INCOME

($29,080.48) ($2,224.82) ($31,305.30)

($8,695.00)

($40,000.30) ($0.30) ($0.30)

NET (LOSS) INCOME

27


Annual Report

for the year ended 31 December 2019

2020 GOALS As shown throughout this document, the DCA/LoveCarlisle maintains a resource draining workload producing, administering, and optimizing the current project list that has matured over the past 39 years. While we continue to expand and look to better current projects, given the current human and captial resources, a great majority of time is spent maintaining the programs that are expected and needed to ensure annual revenues and mission success.

2020 Visioning Workshops The DCA began planning for a new 2020 Visioning planning project designed to populate a 5 year plan for downtown Carlisle. The plan will be crafted and accompany our new DCED Main Street designation application.

28


Annual Report

for the year ended 31 December 2019

2020 GOALS DESIGN • Using local contracted or civic groups, have general maintenance performed on downtown sidewalks and rightof-ways for the betterment asthetically and commerically • Continue to work with local sponsors and pay for the watering of the downtown hanging flower baskets and weeding of downtown sidewalks. • Work with Borough & County on finding a plan for a new Christmas tree.

BUSINESS DEVELOPMENT • Combine sign, lighting, anti graffitti grants, and add a design component to create a downtown facade design grant focusing on architectural, signage and design standards. • Begin work on a downtown revolving loan fund. • Expand current database of downtown properties as requested and required by the National Main Street Trust Pennsylvania Department of Community and Economic Development.

PROMOTION • Redo the LoveCarlisle.com site expanding downtown centric information and store offerings • Continue the expansion of the downtown Carlisle guide with more editorial content. • Expand the quality of the Harvest of the Arts events. Explore other options for expansion in size of the event.

ORGANIZATION • Complete 2020 Visioning and 5 year plan. • Review scope and profitability of all programs.

The Downtown Carlisle Association is a key part of the strength of the Downtown. -Carlisle Compreshensive Plan

29


DOWNTOWN CARLISLE ASSOCIATION

53 West South Street Carlisle, Pennsylvania 17013

Telephone: 717-245-2648 Fax: 717-245-9835 E-mail: info@lovecarlisle.com

Downtown Carlisle Association Staff Glenn White Executive Director

Virginia Mauk Business Development

Gina Lemon Program Coordinator

Profile for gwhite@impacteventsgroup.com

Downtown Carlisle Association Annual Report  

Downtown Carlisle Association Annual Report  

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