Issuu

Brand Identity Guidelines

Version 3.2 Presented by Digital Guru. May 7.

1.0 Introduction

1.1 Introduction 1

1.2 Design Overview

1.3 Brand

1.4 Logo Philosophy

2.0 Logo

2.1 Logo Construction

2.2 Minimum Clear Space

2.3 Graphic Element

2.4 Logo Usage

2.4 Logo variation

3.0 Colors

3.1 Color Palette

3.2 Color Variation

4.0 Typography

4.1 Typography 4.2 Typography

5.0 Do’s & Don’t

5.1 Logo Do’s & Don’t 13

6.0 Visual Application

Table Of Content

1.0 Introduction

Dive into the essence of Born in Exile, a luxury ready-to-wear label crafted in 2018, deeply rooted in the enigmatic culture and traditions of Libya. Welcome to our brand identity book, where every page unveils the intricate tapestry of our design philosophy, born from the rich heritage of Libya's unexplored depths.

Born in Exile Brand Identity Guidelines 1

Brand Logo

Secondary Logo Brand Colors

Typeface

Source Sans Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@£$%^&*()

Poppins

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@£$%^&*()

1.1

Design Overview

Light Bold Aa Light Bold Aa Born in Exile Brand Identity Guidelines 2

Vision

Inspired by Libya’s rich and unexplored culture and traditions Born in Exile is a luxury ready to wear label

Brand 1.2

Born in Exile Brand Identity Guidelines 3

The use of barbed wire likely symbolizes the difficulty of escaping restrictive environments.

Logo Pilosophy 1.3

Born in Exile Brand Identity Guidelines 4 01

2.0 Logo

Born in Exile Brand Identity Guidelines 5

Logo Constraction

2.1 Born in Exile Brand Identity Guidelines 6 90° 40° 30°

Clear space prevents type, imagery or other graphic elements from interfering with thelegibility of our logo. No graphic elements should encroach the border around the logomark.This space is determined by 50% height of logomark on each side.

Minimum Clear space

2.2

Born in Exile Brand Identity Guidelines 7

Element

Born in Exile Brand Identity Guidelines 8

Graphic

2.3

Our logo is the face of Born In Exile- the primary visual expression that we use to identify ourselves. Meaning that we need to be careful to use it correctly and to do so consisyenly.

Logo Usage 2.4

logomark Priamary Logomark Priamary Logomark

Born in Exile Brand Identity Guidelines 9

Logo

Variation

Logo used on an application will often depend pn the background and production method. When using the logo on a white background.

2.3

Full color One color One color : Reverse

Born in Exile Brand Identity Guidelines 10

Full color with background

3.0 Color

Color Palette

3.1 Born in Exile Brand Identity Guidelines 12

C=00%

Y=00% k=00% C=64% M=56% Y=55% k=31% C=75% M=68% Y=67% k=90% 555555 000000

ffffff

M=00%

3.2 Color Variation

Born in Exile Brand Identity Guidelines 13

4.0 Typography 04

4.103

Typography

Priamary font

Aa

Source Sans Pro

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Born in Exile Brand Identity Guidelines 15

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

4.2

Aa Typography

secondary Font Poppins

Born in Exile Brand Identity Guidelines 16

5.0 Do”s & don”t

Do Not: Logomark

Do not resize or change the position of the logomark.

Do Not: Fonts

Do not use any other font

Born In Exile

Do Not: SIzing

Do not use squish or squash the logo. Any resizing must be in proportion.

Do Not: Colour

Do not change the colours even if they look similar. Use the o cial colour speci cations detailed in these guidelines

Do’s & Don’t

Born In Exile

Logo

5.1 04

Born in Exile Brand Identity Guidelines 18

Do Do Do

Logo Do’s

5.1

Born in Exile Brand Identity Guidelines 19

& Don’t

6.0 Visual Application

05 6.1 Shopping bags

Tags 6.2

SHIPPING BOXES

6.3

STICKERS

6.4

THANK YOU NOTES

6.5

6.6 SILK PAPER