Interview
Afreen Shiraz
In her Ellemint By Sumeha Khalid
ue Sera Sera, whatever will be, will be, the future’s not our’s to see. Living life and working with the same motto, Afreen Shiraz – renowned and much sought after beautician, stylist and entrepreneur – let herself go with the flow. Credibility, poise, commitment and perseverance made the good-looker attain success within no time at all. She’s the mastermind behind the successful Ellemint Salon et Spa and the happening Ellemint Pret – a one stop-shop - for all women’s needs. Tucked away off the busy Khayaban-e-Shamsheer (aka Khadda Market), Ellemint Pret is one swanky multi-brand store ever bustling with activity - never a dull moment at the outlet, all due to the sheer dedication of Afreen. A jolly soul and a serious-minded worker, Afreen was recently honoured to be invited by the US Counsel General to celebrate women entrepreneurs in Pakistan and discuss some of the challenges faced by the fairer sex. Over a cup of perfectly brewed coffee, we had a little chit-chat with the stunning Afreen Shiraz. Following are excerpts of the interview. Q: How many years have you put in now as a styliste/beautician? A: I’ve given it almost seven years now. The philosophy behind Ellemint Salon et Spa is to pamper
38 I December 02 -08, 2012
our clientele with the latest and best international products blending it with the right technology providing
a professional, hygienic and an affordable experience. People often ask me what the word