VOYA, volume two: Greece Shines On

Culture Destinations

Hospitality

Greece Shines on.

VOYA

ALEXANDRA MERCURI

The Greek Italian Creative Director has been bringing concepts and brands to life for over 20 years. Living between Paris and the city of Athens, she connects and forges interdisciplinary collaborations with artists from the fields of the arts, culture, and commerce. With her yoga mat she travels between her two homelands and believes that experiential travel is the highest form of self-discovery and fulfillment.

MICHEL SEDAN

Born in Marseille, Michel has been living in Paris for the last 25 years. He is self-taught in a family of photographers and artists where diversity and grace were encouraged and celebrated. He found photography as a means to express a soaring emotional altitude and vision. The camera acts as a second eye and a trustworthy tool for experimentation. Michel’s work is inspired by nature and the insurmountable beauty of our planet.

MELIA TATAKI

A writer and cultural wanderer, living between Athens and the island of Andros. She grew up in London and Switzerland and holds a BA in English Lit from Vassar College, and an MA in Creative Writing from Stanford University. Inspired by the beauty of the Cyclades, in her spare time, she tailor-makes and hosts travel retreats in Andros that aim to connect people with nature and introduce them to the magic of Greek culture.

ELENA PANAYIDES

With over thirty years of global media experience, Elena has served as a US White House correspondent, a Washington DC and New York United Nations press attaché diplomat, and the director of Marcomms for 21st Century Fox and National Geographic, managing over 200 TV channels. Her consultancy, Elpis Global, has a mission to provide marketing, PR, creative and business development services that inspire. She is the Ambassador and Curator of the Exclusive Collection by Louis Hotels.

LOUIS HOTELS

EXCLUSIVE COLLECTION

MAGAZINE

VOYA MAGAZINE

Creative Direction, Production

AMSTUDIOPARIS

Editor-in-chief

Alexandra Mercuri

Writers, Editors

Melia Tataki, Elena Panayides

Sales: sales.exclusive@louishotels.com

COVER CREDITS

Creative Direction

AMSTUDIOPARIS

Photography

Michel Sedan

Styling

Vinia Neofotistou

MUA

Enez Manaz

Model

Edward Stergiou

wearing Parthenis

Location

King Jason Zante

An article can be found on page 52

CONTENTS

Voyage

Greek Hospitality across, three destinations, and four exclusive hotels.

23 Zante’s Treasures Into the unique landscape of this heavenly Ionian island.

35 East Meets West Delectable culinary adventures savoured at the Louis Exclusive Collection.

46 Reviving Greek Hospitality

At the foundations of Greek hospitality: kindness, tradition, freedom, generosity.

53 Powered by the Element of Water ‘Lifestyle All In’ and the Art of Slow living at King Jason Zante.

65 Fifty Year Legacy Theoxenia, the first Design hotel and pioneer of Mykonos

77 Rhythm and Hues Once in Mykonos, the illustrious haven

86 Cretan Escapism Asterion Suites and Spa an all encompassing tribute to Crete.

96 The Wellness Journey Our ultimate wellbeing recommendations at our Exclusive Collection.

The protagonists

Meet the driving forces behind the Exclusive Collection.

08 A Continuing Legacy Executive Chairman of Louis Group, Costakis Loizou, a discussion.

10 Editorial - An Exclusive Welcome

A welcome note from Louis Hotels CEO, Jason Perdios.

27 The Journey Within Interview with Elena Panayides, Ambassador and Curator of the Exclusive Collection.

28 Hospitality Is In The Details The King Jason Zante’s General Manager welcome.

Culture

The essence of Greece, across art and design.

15 Myconian Myths and Muses Travel in time, to the cosmopolitan essence of Mykonos.

19 Undeniably Cretan

Three international artists embodying the Cretan spirit.

20 Gardens of Eden Landscape artist Rebecca Cameron talks about the floral symphony of Mykonos Theoxenia.

21 Redefining Hospitality Design

The interior world of designer Christina Lambrou, at King Jason Zante.

30 Always Parthenis Design

Designer Orsalia Parthenis, gives us a glimpse into her private Mykonos.

31 Hellenic Spirit

The legendary jeweller Lalaounis, who gave the world Greek Gold.

Four stories, one collection

Costakis Loizou, Executive Chairman of Louis Group

A CONTINUING LEGACY

Costakis Loizou, Executive Chairman of Louis Group, shares his ethos and story in hospitality.

words ELENA PANAYIDES

Mr. Loizou, how does your notable family heritage shape the ethos and vision of the Louis Group in the contemporary tourism and hospitality landscape?

My family’s storied history and heritage have profoundly shaped the ethos and vision of the Louis Group. Our deep roots in the hospitality industry, instilled a strong sense of responsibility and commitment to excellence. My father’s legacy, in particular, drives us all to uphold the values of hospitality, warmth, and personalised service, which are crucial to creating memorable travel experiences. The principles of integrity, hard work, and innovation instilled in me from a young age, are driving forces behind the Louis Group’s continued evolution in tourism. These values are at the core of everything we do.

As an entrepreneur, inheriting a proud legacy, tourism has always been my passion. Honesty guides my decision-making and interactions with partners, and employees, ensuring that we operate with transparency and respect. From my first professional steps within, we strove for exceptional quality for our hotels and cruise liners portfolio. This commitment enhanced our reputation as a trusted brand in both Cyprus and Greece.

What has truly kept me moving forward is my entrepreneurial spirit and having had the privilege of excellent collaborators. We constantly look for new ways to enhance the guest experience, whether through the development of unique hotel concepts, cruising, other tourism-related activities and innovations, or new market expansion. Our recent hotel launches in Greece and Cyprus, exemplify our blending of traditional hospitality values with modern innovations, to meet guests’ evolving needs.

What inspires you to enhance the legacy of Louis Group in an ever-changing industry?

The story of the Louis Group began in 1935, crafted by my visionary father Louis Loizou, who is considered the ‘father of tourism’ in Cyprus. I inherited his passion and after my studies in Athens, London, and Geneva, I returned to Cyprus to nurture my father’s travel and shipping agency, into a beacon in the Mediterranean travel industry. After his passing in 1971, I took on the leadership of the Louis Group, launching the Sunotels division in 1976, which later developed into Louis Hotels. By 1992, we had expanded into a leading chain of hotels in the most popular Greek and Cypriot travel destinations.

The beauty, diversity and great potential of both Cyprus and Greece, combined with a deep commitment to my family’s legacy continually inspires me. Witnessing the joy and satisfaction of our guests across our properties in iconic locations and our developing businesses, drives us to continually enhance the Louis Group and especially Louis Hotels. The dynamic nature of the hospitality industry presents endless opportunities to innovate and adapt, ensuring that Louis Hotels, and most recently the capsule Exclusive Collection in Greece, remain the preferred choice for discerning travellers.

I aim to leave a legacy marked by distinction, creativity, and an unwavering dedication to showcasing the beauty and culture of Cyprus and Greece. For the next generation of the Loizou family, I know I have imparted the values and passion for hospitality that have fuelled our achievements.

Throughout my career, I have always upheld the significance of teamwork, valuing the perspectives and ideas of my highly professional team. The concept of service has been a core priority, also inherited from my father and instilled in myself and my colleagues over the years. It transcends rhetoric, emerging as a philosophy that resonates throughout the Louis Group. My true love for hospitality, imbues every action, and this legacy is now passing to the next generation, my son Louis Loizou who is the Executive Director of the Group, my daughter Marissa and my five grandchildren.

What is your vision for the future of Louis Group, and how do you plan to stay ahead of industry trends?

My vision is to expand our footprint in Cyprus and Greece while maintaining our commitment to excellence and personalised service. To stay ahead of industry trends, we plan to embrace new technologies, enhance our sustainability efforts, and continuously improve our guest services and offerings. By fostering a culture of innovation and adaptability, we can anticipate and respond to the evolving needs of our guests and keep pace with the changing times.

I envision Louis Hotels to continue being acknowledged as a pioneer and frontrunner in hospitality where the essence of Greece and Cyprus is celebrated. Ultimately, I want our endeavours to continue prospering and inspiring future generations, while maintaining their prestigious position in the Eastern Mediterranean.

ONCE IN MYKONOS

ASTERION SUITES AND SPA

MYKONOS THEOXENIA

KING JASON ZANTE

APANEMI, MYKONOS THEOXENIA

AN EXCLUSIVE WELCOME

Jason Perdios, CEO of Louis Hotels, in thoughtful conversation with Elena Panayides, shares his vision for the Exclusive Collection and the path of elevated hospitality ahead.

LOUIS HOTELS CEO JASON PERDIOS speaks with ELENA PANAYIDES

The Louis Hotels Exclusive Collection represents the pinnacle of luxury and sophistication within Greek hospitality. This carefully curated capsule collection of fivestar properties, embodies the ideal blend of understated elegance and distinctive design, offering guests an extraordinary escape into the heart of Greece’s most iconic destinations - we proudly call this Greeknessence

Our collection, which includes prestigious properties in Mykonos, Crete, and a newly launched property in Zakynthos, exemplifies our commitment to elevating bespoke services and curated experiences. We have redefined hospitality with a focus on the finer details, ensuring that every aspect of our guests’ stay is meticulously crafted to transcend the ordinary.

Central to our Exclusive Collection is the emphasis on local experiences that allow guests to truly immerse themselves in the rich culture and traditions of Greece. From culinary delights that showcase the finest local produce and traditional recipes, to bespoke experiences that delve into the natural beauty and cultural heritage of each locale, we provide authentic moments that leave a lasting impression.

Our collaboration with esteemed Greek architects, interior designers, and landscape artists has been

instrumental in shaping these serene environments. Each property within our collection serves as a microcosm of elegant design, where guests can unwind and rejuvenate amidst tranquil settings that reflect the essence of authentic Greek hospitality.

A notable addition to our portfolio is the newly constructed, King Jason Zante, an adults-only, five-star retreat on the island of Zakynthos. This haven of slow living offers a serene escape with diverse culinary offerings, luxurious spa treatments, and enriching experiences, all set against a backdrop of unparalleled beauty on a 10,000 square metres floating tribute to water. The launch of this property enhances our dedication to expanding the Louis Hotels Exclusive Collection, while maintaining our unwavering standards of quality, dedication, and heartfelt service.

We eagerly anticipate welcoming you to experience the allure of Mykonos Theoxenia, Once in Mykonos, Asterion Suites and Spa, and King Jason Zante. Each of these remarkable domains encapsulates the spirit of Greeknessence, inviting you to discover the elemental charm and pleasures of these iconic Greek islands.

A five star legacy

louishotels.com/exclusivecollection

Enveloped by the spirit of the iconic windmills, hugged by the Aegean Sea, this unparalleled location offers seclusion and privacy, just steps from the boundless hedonism of Mykonos town. Harmonised with the landscape, built up from the existing sea walls, and hailing across the waters to Delos, this legendary hotel, from post-modernist architect, Aris Konstantinidis, underwent a complete revival from the brilliant VOIS Architects, who redefined the concept of Mediterranean chic to speak to the heart of today’s contemporary traveller. Intimate and stylish this vintage, architectural beauty will dazzle you with its history and soul connection to the staggering natural beauty of the Cyclades.

Mykonos Theoxenia Mykonos Town, Kato Mili, 846 00, Mykonos info@mykonostheoxenia.com

@mykonostheoxenia @mykonostheoxenia

mykonostheoxenia.com

A hotel devoted to the gentle Art of Slow Living. Picture yourself gliding through a landscape kissed by the sea, your senses enlivened by the gentle breeze, awakened by the illuminating Ionian light, and enveloped by the embrace of ancient olive groves. Here, time slows as you step into the almost floating world of King Jason Zante. Our philosophy of hospitality rises above the ordinary, all-inclusive holiday, offering an array of refined amenities and experiences that restore the body, the mind, and the soul. A resort where bold architecture meets understated elegance. Situated in Zakynthos, where the Art of Slow Living merges with five-star, ‘Designed for Adults’, lifestyleall-in hospitality.

With a mission to authentically celebrate Crete’s unique culture and hospitality with a sense of modern sophistication. Set on an idyllic beachfront location, this elegant property and its Spa and wellness philosophy, draws from the myth of Asterion, as much as from Crete’s natural beauty, welcoming guests into an exclusive kingdom where traditional craftsmanship meets contemporary luxury. Nestled on a serene sandy beach, at the break of the waves, on the west coast of Crete, in Pyrgos Psilonerou and blessed with incredible views over the sparkling blue Aegean Sea and Saint Theodore Island nature reserve.

Asterion Suites & Spa

PEO Kissamou Chanion, Platanias 730 14, Chania info@asterionsuitesandspa.com

A destination where dreams come true and desires are turned into experiences. Indulge in the exceptional story of a glamorous tale titled, ‘Once in Mykonos’. This evolution of a celebrated villa into a luxury hotel offers visitors an exquisitely unique hospitality experience and authentic moments of joy and… flare. Every design detail of the rooms and suites of ‘Once in Mykonos’ emits a feeling of contemporary experience and comfort that is magnified by the awe-inspiring view of Ornos Bay below. Unlock a sense of sublime peace and serenity at the stunning So Spa! and gym with magnificent sea views. Explore the jaw-dropping remote beaches and islands of Delos, and Rhenia. Indulge in the rhythm of cosmopolitan Mykonos.

Once in Mykonos Ornos Beach, 846 00, Mykonos info@onceinmykonos.com @kingjason.zante @kingjason.zante kingjasonzante.com King Jason Zante Planos, thesi Paliovigla 291 00, Zakythos info@kingjasonzante.com

@asterionsuitesandspa @asterionsuitesandspa @onceinmykonos @onceinmykonos asterionsuitesandspa.com onceinmykonos.com

Aristotle Onassis & Jackie O Mykonos Theoxenia 1962

MYCONIAN

MYTHS & MUSES

Mykonos, like a pearl in the Aegean’s deep blue sweep, has always cast an irresistible spell.

illustration LILI SEDAN words ELENA PANAYIDES

Mykonos, like a pearl in the Aegean’s deep blue sweep, has always cast an irresistible spell. Its bright shores, caressed by the wind and the ancient light, call out across time, drawing all who seek a blend of wild beauty and cultivated elegance. To arrive here is to step into a world both ancient and timeless, where myths and muses linger in the breeze, and pleasure awaits.

The island’s story is one of transformation, its allure growing steadily over the decades. In the early 1920s, Mykonos was a mere whisper among archaeologists and lovers of the ancient world. A gateway to the neighbouring sacred island of Delos, steeped in the mystical aura of gods. By the 1960s, that whisper had become a clarion call. It was the arrival of Aristotle Onassis, with Jackie Kennedy, that truly heralded Mykonos as a playground for the glamorous and worldly. Alongside them came the glittering elite; Grace Kelly, Brigitte Bardot, Sophia Loren, so many names that shimmered.

The first tourists, mainly Athenian vacationers, found themselves seduced by Mykonos' rawness and its welcoming spirit. Soon, artists, writers, and free spirits followed, mingling with magnates and global celebrities. The Chora, the island’s main town, became a maze of possibilities. Its narrow streets, winding under bright canopies of bougainvillea, were alive with discovery. The smell of fresh-baked bread, the laughter spilling out of open doorways, the soft chime of music drifting on the air. In those early years, Mykonos was not yet polished. The roads were rugged, the accommodations sparse, which added to its charm. The locals, in their rustic homes, opened their doors, renting rooms and sharing meals with visitors. They too were swept up in the island’s transformation, as the authentic hospitality of old Greece met the cosmopolitan desires of the new age. By the 1970s, the island had established itself as a glittering enclave for the bold and the beautiful. It was here, at ‘Pierro’s’ bar, that Mykonos began to cement its reputation as not just a refuge for the glamorous, but as a sanctuary for those seeking a different kind of freedom. ‘Pierro’s’, opened by an

Italian-American painter and a local fisherman, became a haven for the gay community, drawing in the world. The parties were legendary, wild affairs that stretched into the dawn. Boundaries dissolved and the island’s intoxicating mix of hedonism and beauty was at its most electric. Mykonos became a place where one could live unrestrained. An island offering liberation, underpinned by the joy of life experienced on a Greek island.

Amidst the revelry, Mykonos retained its deeper essence. Beyond the glitz of the port and the high-wattage glamour of its bars and beaches, there are quieter moments to be found. The island’s windmills stand guard over the town, their silhouettes etched against the sky like sentinels from another age. Just a short boat ride away, the ruins of Delos are silent remnants of temples and marketplaces that once thrummed with life. It is as though the gods themselves still watch over this place, lending it a sense of both grandeur and intimacy.

The beauty of Mykonos unfolds like a dream, each layer revealing another myth. It is an island where pleasure and reflection co-exist in a delicate balance. Nights burn with the thrill of indulgence, and days are radiant. But amidst this vibrant energy, there is a sanctuary for the soul. One can lose themselves in the serenity of its narrow streets, winding like a quiet labyrinth that invites introspection.

The light here, so often chased by painters, coveted by photographers, holds a spiritual power. It is not just illumination; it is a transformation. Every whitewashed wall becomes a canvas, every burst of blue, a revelation. The sea, shimmering in infinite shades, reflects this ethereal glow, reminding one that beauty is not only seen but felt within.

Mykonos has since developed, but it has never lost its essential charm. It is a destination where superyachts moor alongside the fishing boats, and yet, it remains unmistakably itself. The allure of Mykonos lies not merely in its reputation, but in the way it awakens the soul. Here, one does not just exist; one lives.

It was the arrival of Aristotle Onassis, with Jackie that truly heralded Mykonos as a playground for the glamorous and worldly. Alongside them came the glittering elite; Grace Kelly, Brigitte Bardot, Sophia Loren, so many names that shimmered.

Jackie & Aristotle Onassis, Mykonos 1962

Designer Vassilis Zoulias dancing. 9muses club, August 1979

Brigitte Bardot & Alain Delon Mykonos 1964

CHOREOGRAPHER

ANTONIS FONIADAKIS COMPOSER,

ANTONIS XYLOURIS, AKA PSARANTONIS

UNDENIABLY

CRETAN

Three international artists, transport the spirit and raw anima of Crete around the world, and across artistic disciplines.

words MELIA TATAKIS

Crete is renowned for its untamed, elemental power, its rugged and mountainous terrain, its agricultural wealth, and its mythical and historical significance.

Cretans are known for their indomitable spirit, passions, vendettas, resistance to oppression, and their struggles for freedom. Hard-fighting, tempestuous, and free-spirited, nowhere is honour, or 'Filotimo', more exalted than in Crete. Three different artists, all hailing from Crete, each in their own genre, have exported this impassioned 'islandness' and made it bloom internationally.

Nikos Kazandzakis, the giant of modern Greek literature, who gave us Zorba the Greek, was born in 1883 in Heraklion, Crete. His writing draws its power from the land he grew up in. Off on the edge, island isolation creates a resilient and self-reliant people bound by their own traditions and laws; whose fates are intertwined with the inexorable forces of nature. Kazantzakis’ love of the landscape, his closeness to trees and animals, and his fascination with the wildly ardent, often violent Cretan villagers inspired much of his work. His deeply philosophical exploration of the primal passions and naked emotions of the complex human soul rooted in the soil is a recurring theme throughout his work.

This terrestrial bond is also present when you hear Antonis Xylouris (Psarantonis) playing the Cretan lyre. Born in 1937 in the mountainous village of Anogeia, the self-

taught Psarantonis has the dynamic of a rhapsodist and is considered a daring distillation of primordial and contemporary musical storytelling. Within his music breathes the ancient mythology and entire landscape of Crete. His brusque bowing will take you up the steepest peaks of Crete and in the lyrical whisper of his lyre lies the sweetness of chirping birds and the whispers of gurgling springs and his staccato will take you to the edge of the cliff above the crashing and raging seas. Bucolic and pastoral, yet aggressively forceful, if you listen deep into the layers of music you’ll catch the archetypal and pagan song of Pan, the wind-battered trees, and the primal howl of earth.

Elemental impetus and raw, spirited anima flows through the works of Andonis Foniadakis, one of the most important choreographers of the moment. Born in Ierapetra, Crete, Foniadakis studied dance at the local dance school. He has since collaborated with titans such as the Martha Graham Dance Company and The Bejart Ballet Lausanne. On stage you see a gale of movement, myths, and mythical creatures. Dancers moving like the wind, flowing like water, arms and ligaments quivering like flames and you feel an elemental, and nature-bound life force empowering his choreography. Behind his dancers’ dynamic movements and unexpected changes of gravity, direction, and tempo you encounter the ordered chaos of Greekness and in works like Salema you catch a glimpse of the frenetic, indigenous Pentozali dance and feel the savagery and Fauvism of Crete transmuted into movement.

Gardens of EDEN

Mykonos Theoxenia’s gardens

crafted by Rebecca Cameron blend ancient and modern aesthetics.

The gardens of Mykonos Theoxenia, under Rebecca Cameron’s delicate touch, are a dialogue between the ancient and the present, a symphony of flora where the island's past is tenderly whispered through each leaf, each bloom. Cameron's vision is one of belonging, a reawakening of the Myconian soul through the plants and trees that once clothed the island in antiquity.

At the entrance, the olive tree, venerable and revered, stands as a sentinel. Its twisted branches and silvered leaves tell of a lineage rooted in the very earth of this island, offering its fruit and shade as it has done for centuries. The elegant cypress trees, slender and tall, embrace the landscape, their forms reaching toward the sky, while the pomegranate trees, immortalised in ancient pottery, offer a silent nod to the past.

The tamarisk, fragile yet resilient, bends to the sea's salt-laden winds, its roots deep in the myth of Aphrodite, who claimed these shores as her own. This wispy shrub, planted generously throughout the grounds, mirrors the island's enduring connection to its mythology.

Summer-flowering oleanders, vibrant and enduring, paint the landscape with bursts of colour, their beauty matched only by their resistance to the destructive goats that once roamed freely. Atriplex, with its silvery sheen, stands as a quiet reminder of the Cyclades' arid beauty, a plant deeply associated with the island’s history.

And in the air, the fragrance of rosemary, lavender, thyme, and marjoram fills the senses—aromas that have wafted through Mykonos for millennia, reconnecting the past to the present. Yet, Cameron’s garden does not shy away from evolution. The pepper tree from Peru, the agave, and the prickly pear now stand as naturalised inhabitants, having claimed their place in this timeless landscape, merging seamlessly with the more recent additions, like the swaying ornamental grasses, adding movement and life to this natural sanctuary. In this garden, the centuries and eons intertwine, forming a living tapestry, rich with history, resilience, and beauty.

REBECCA CAMERON speaks with ELENA PANAYIDES

Redefining Hospitality DESIGN

Christina

Lambrou of Stravos Peppas Architect & Partners draws inspiration from Zante's splendour.

Capturing the essence of the island’s charm, creating an interior world that is as welcoming as it is serene. Every detail within King Jason Zante has been meticulously curated to provide guests with an authentic experience of elegance and comfort.

The resort’s interior design by Christina Lambrou of Stravos Peppas Architect & Partners draws inspiration from the island’s splendour. The lobby is a symphony of soft, neutral tones, whites, beiges, and earthy hues, complemented by touches of deep blue, reminiscent of the Ionian Sea.

In the guest rooms, the design philosophy continues to shine. Spacious and airy, each room is a reflection of the island’s tranquil beauty. The colour palette is kept minimal with crisp white linens and subtle accents of colour that evoke the surrounding landscape. The furnishings are sleek yet comfortable, offering a blend of contemporary style and classic elegance.

What truly sets King Jason Zante apart is its commitment to creating spaces that offer both comfort and a sense of place. Lambrou’s interiors, are not just about aesthetics; they are about creating a sensory experience. The hotel’s common areas, such as the restaurants and lounges, are designed to encourage relaxation and social interaction. Soft lighting, plush seating, and carefully selected artwork, contribute to an atmosphere that feels both exclusive and welcoming.

The resort’s wellness areas are another highlight of its interior world. Purai Spa by Idolo, is a haven of tranquility, featuring natural materials and soothing colours that enhance the sense of relaxation. The treatment rooms provide an escape, with soft lighting and calming decor complementing the spa’s holistic approach to the Art of Slow Living. In essence, the interior world of King Jason Zante is a testament to the hotel’s dedication to offering an authentic experience. It is a place where guests can immerse themselves in the beauty of Zakynthos, while enjoying inventive comfort and design.

CHRISTINA LAMBROU speaks with ELENA PANAYIDES

ZANTE'S TREASURES

A landscape embroidered with olive groves and fragrant pine forests. Zakynthos is the third largest island of the Ionian with explosive natural beauty.

words

MELIA TATAKIS

Luxuriantly fertile. A landscape embroidered with olive groves and fragrant pine forests. Zakynthos is the third largest island of the Ionian with explosive natural beauty. There is much to praise about this Edenic isle with its lavish and abundant overgrowth and burgeoning resources. Blessed with fertile planes, rimmed with countless beaches, coves, and bays, Zakynthos, though small and intimate, boasts a bright and refreshingly adventurous aura. There’s so much to discover on this Ionian jewel, you’ll be hard-pressed to fit it all in.

"Eudaimonia," the ancient Greek concept of wellbeing, is exalted in Zante’s breathtaking natural ecosystem, marine parks, and protected wildlife. Home of the gracious Monk seal and endangered loggerhead turtle, Caretta Caretta, Zakynthos attracts a more conscious traveller, pulled in by the stunning beauty of its fragile ecosystem. Visitors have the unique opportunity to take guided boat tours and learn about the conservation efforts dedicated to preserving the natural habitat of these magnificent creatures.

A trip to Laganas or Gerakas bay to observe the nesting and hatching process and experience the excitement of watching baby turtles making their first dash to the sea, can be one of life’s more magical moments.

For those interested in local agriculture, days can be spent wine-tasting in ancient vineyards, getting roguish on the island’s renowned and indigenous Verdea wine. Going horseback riding

through a tapestry of forests, or birdwatching in the wetlands of Alykes and Keri, or snorkelling around the Blue Caves are more ways to connect to nature. Thrill-seekers will love cliff- jumping at Porto Limnionas and the water-sports at Tsilivi Bay. Foodies can embark on flavourful adventures, sampling traditional delicacies such as garlic-infused skordostoumbi and tangy ladotyri in the island’s picturesque villages.

Lovingly named the “Flower of the Levant,” by the Venetians who once ruled it, Zante has over six thousand different flower species and the forceful, grounding elements of its natural topography are omnipresent everywhere. Yet it’s the ferocious greens and dazzling blues of its panoramic coastal views that will make your Instagram feed go viral. Add to that the sheer white cliffs plummeting to a procession of sandy bays, one more beautiful than the next, and it’s no surprise that this popular destination is experiencing the awakening it deserves.

While still remaining a magnet for sun and beach exploration, with a variety of amazing sandy beaches to sink your toes into, translucent turquoise waters, and a thriving nightlife, Zakynthos is also a charming blend of old-world charm and modern energy. Its Byzantine churches, Venetian fortresses, museums, prehistoric ruins and enchanting port town are your personal time machine taking you on a whirlwind journey through its beguiling and richly fascinating and storied past. This is the Ionian island you simply can’t miss out on!

The Art of Slow Living

Elena Panayides

Exclusive Collection Ambassador

The journey WITHIN

Sitting down with Elena Panayides, you sense the breadth of her experience, her joie de vivre and the dynamism she embodies.

Elena, with over three decades experience in journalism, media, diplomacy and business, your career has taken you around the globe and led you to Greece, as the ambassador and curator of Louis Hotels' Exclusive Collection. How difficult was |the transition into hospitality?

I’ve always been passionate about storytelling, and hospitality is, at its core, about sharing stories and experiences. Whether I was reporting from the White House or promoting award winning TV series and films on a global stage, the aim was to craft a narrative that resonates deeply. My years directing marketing, PR and digital for 21st Century Fox and National Geographic in Europe and Africa, taught me how to capture authentic stories, and then share them with the world.

When I later formed my own consultancy Elpis Global in London, due to my obsession with travel, I gravitated to hospitality brands: the Mandrake Hotel - London, the Place resort - Bali, Soho House, and later Mona and Shila - Athens. It felt like a natural fit, as they weren’t just a place to lay your head, they were microcosms offering immersive experiences. My media background became invaluable in developing marketing, event and PR strategies that highlighted each property’s essence. It was a seamless transition because both industries focus on creating meaningful, authentic connections with an audience.

How do your professional experiences in New York, Washington, London, Athens, Cyprus, Dubai, Saudi Arabia and on the Mediterranean, Caribbean and Gulf Seas shape your approach to hospitality?

A continual wanderlust, open perspective and genuine curiosity and appreciation for all cultures. Working internationally and at sea both on cruise liners and megayachts, I’ve learnt how different cultures express their desires and expectations. My decade as a diplomat also morphed me into a chameleon, which allows me to adapt to a plethora of perspectives. For the Exclusive Collection , I bring that global perspective to ensure each property offers more than just a beautiful stay. Mykonos Theoxenia, Once in Mykonos, Asterion Suites and Spa in Crete and the latest opening King Jason Zante , provide experiences and wellbeing

offerings deeply rooted in the local culture and traditions of Greece. It is what we call “Greeknessence. ”

Working with the likes of Leonardo DiCaprio, Angelina Jolie and Jane Goodall, how did these collaborations influence your work in hospitality?

Working with such globally relevant and impactful personalities, that care deeply about our world, taught me the importance of vision and authenticity. They shared that you must ensure that every action and interaction must reflect your deep-seated values and philosophy.

In hospitality, it’s no different. At Louis Hotels, I work closely with the talented Executive team in Cyprus to develop marketing, PR and sales strategies and curate guest experiences. The goal is to make every stay feel like an event; unique, memorable, deeply connected and reciprocal with the island’s culture.

How does your Cypriot heritage influence your collaboration with Louis Hotels?

Louis Hotels, and their dedicated teams in Cyprus, are trailblazers in Mediterranean hospitality; this is deeply meaningful for me. For generations, they have been instrumental in Cyprus’ development, shaping the island’s tourism industry and its global image as a destination.

From my parents who dedicated their lives to promoting Cyprus around the world and from having completed high school in Cyprus, I developed a profound respect, appreciation and passion for its natural beauty, heartfelt hospitality and historically vital culture. Louis Hotels has captured this national identity and expanded it to the Greek islands with its Exclusive Collection. I have the opportunity each day to blend my Cypriot roots with my global experience, crafting something that feels both personal and universal. It’s a fulfilling experience to have the ability to contribute to such a respected legacy.

Elena Panayides Exclusive Collection Ambassador & Curator sales.exclusive@louishotels.com louishotels.com

ELENA PANAYIDES speaks with MELIA TATAKIS

hospitality is in the DETAILS

Spyros Gazonas, General Manager of King Jason Zante, draws on his extensive hotel experience and Zakynthian heritage to lead the new five-star resort.

SPYROS

GAZONAS speaks with ELENA PANAYIDES

Spyros Gazonas, the General Manager of King Jason Zante, in conversation with Elena Panayides, brings his deep-rooted expertise and passion for hospitality to the brand new, five star, Zakynthian resort. Hailing from Zakynthos and with a distinguished career in the luxury hotel sector, Gazonas combines a keen understanding of authentic local hospitality and personalised service with a commitment to creating exceptional guest experiences.

Mr. Gazonas, as a local of Zakynthos, how do you incorporate the island's unique cultural elements into the innovative lifestyle experiences offered at King Jason Zante? As a Zakynthian, I’m deeply connected to the island’s rich biodiversity, stunning landscapes, and enduring traditions. These elements are central to our 5-star, ‘Lifestyle All-In’ experience. Guests can participate in our Olive Leaf Tea Ceremony, selecting their own leaves from our ancient olive groves for a tea infusion closely linked to wellbeing and longevity. From scenic rural routes that highlight the island’s natural landscape to culinary tours of its heartland, we recommend excursions to the vineyards, and pristine beaches, as well as snorkeling and boating adventures around capes and coves. By weaving these cultural treasures into our offerings, we ensure that a stay at King Jason Zante is not only relaxing, but also an adventurous immersion into the heart of Zakynthos.

Can you describe the philosophy behind the 5-star lifestyle all-in offering at the resort, and what makes it stand out from the traditional, premium, all-inclusive packages?

Our thoughtfully curated all-inclusive experience goes beyond the ordinary, offering signature meals and cocktails, picnic baskets, wine tastings, bread-making classes, Pilates and yoga sessions, all designed for ultimate enjoyment. We are dedicated to making guests stay not just memorable, but unique, aiming to transcend the typical all-inclusive vacation by creating a transformative experience

The ‘Island within an Island’ resort promotes the art of slow living. How is this philosophy communicated to your guests?

Our ‘lifestyle-all-in’ vision for this ‘designed for Adult’ hotel with elevated aesthetics and upscale accommodations, allows guests to slow down, reconnect with the natural landscape, unwind, and immerse themselves in every moment, while we take care of the rest. Surrounded by the elemental beauty of Zakynthos, water and air, sun-warmed earth, and the ever-shifting sea, it becomes effortless to savour the simple and profound joys of slow living. In-house, this philosophy is reflected in our curated experiences, such as the slow life concept spa and sauna, and mindful dining, where the focus is on enjoying every moment, allowing guests to reconnect with themselves.

How does King Jason Zante balance providing a variety of amenities with creating an intimate, personalised guest experience?

We believe true hospitality is found in the details. From the eclectic restaurant offerings to the heartfelt, personalised service that begins with a genuine smile, every aspect of our offering is designed to make our guests feel uniquely valued. We train our team to build rapport with guests, anticipate their needs, and create a seamless experience that feels both elevated and deeply personal.

What is the culinary philosophy of the resort, and how are you innovating in dining experiences?

Our dining offerings are designed to be journeys of the senses. At Haroub, we serve Levantine cuisine that offers the exotic flavours of the East Mediterranean, while at Pisco, guests are transported to Peru and Japan through authentic tastes and sensations. Each dining experience is crafted to be savoured as a series of tasting plates that tell a story, making every meal an exploration of flavours and a celebration of the art of dining.

Spyros Gazonas General Manager King Jason Zante into@kinglasonzante.com kingjasonzante.com

Always Parthenis DESIGN

A deconstructed Greek Story, the always happening Parthenis. Clothes designed for creatives and world travellers.

words by MELIA TATAKIS

What are your most recent projects, collections, or ventures related to your art?

Summer 2025 is my next project. It has to do with metamorphosis, organic metamorphosis is the inspiration, like the chrysalis becoming a butterfly. The winter collection for 2024-25,soon to be in stores, is one of my favourites with architectural shapes, sombre colours as well as winter white and, as always, these classic timeless pieces that you want to keep forever.

How does “Greekness” infuse your work?

It does but in the Doric sense of Greekness not the folklore (Balkan) Greece. I would prefer to wear an original folklore costume, not the reinvention of folklore because that is like a carnival costume. Greekness is also contrast, light and dark. The concept of Parthenis, as I inherited it, was inspired by “Greekness” in this sense. Cycladic light and contrast. Black and white. Tragedy and comedy—the contrast of extremes.

To what extent are you inspired by it?

Completely, but parallel to that I don’t want to make ethnocentric clothes. I design clothes for travellers of the world because these are clothes that travel well, easy to care for, pack, and dress up or down. They are for creative, travelling people, loved by artists, and architects. They are not restrictive. They let you express yourself.

Let’s talk about your island.

Upon arrival in Mykonos the child within is awakened, and no matter what goes on in Mykonos it never ceases to be the centre of light. It is an island that gets its energy from Delos, the birthplace of Apollo and Artemis. Delos is my annual pilgrimage. Mykonos gets all its original spirit from Delos, this centre of light. The locals can also be very daring, as is the case with most islands. They are like pirates. It is an island that isn’t just attractive in summer. We unfortunately do not have those winter images. It is like a show that opens in March and ends in November. The rest of the time it is forgotten. That is a bit sad. Because it is very beautiful off season. This island is always happening, alive, a little like NY. It has a constant vibe, but you don’t have the fear of missing out because wherever you are you can always have a good time. You don’t need a program in Mykonos. You can go with a beach bag to the beach and stay until midnight.

It had a great spontaneity, and that, over the years, has changed and is upsetting, but if you try to rekindle it you easily can.

Why should someone visit?

Because there’s always something happening.

What are the places that most resonate with you?

Delos. Agios Sostis Beach. The outdoor cinema, Cine Manto. The Faros Lighthouse area, it shows a different side of Mykonos. The view from my window, where I watch the sunset and never want to miss it. The view from my shop, which is now a bar, Parthenis Café, where people come for cocktails and the sunset.

Name your top secret spots.

Kyklamino for sweets. Marissa in Fokos, after a swim. Pizza from Casa di Giorgio. Handmade bags and crochet beanies by Eleni Kontiza, available at her Matoyianni shop, kontizart_mykonos.

What is your most popular design with the island crowd?

Pareos, towels, and, of course, the cotton tank dresses. White is always popular, but this year, we introduced cobalt blue, very Cycladic, and a bright purple, reminiscent of bougainvillaea. People love pieces that evoke memories or associations with other things.

What activities, places, people, fragrances, sights, and smells around your island carry the most authentic essence of Greece?

Sto Giallo (portside) at the open market where they sell fresh fish, it’s an old marble place that sells fish and has an open farmer’s market that gives you a glimpse into local island life.

The Amaranth flower, collected in spring to make wreaths, is the fragrance I have of Mykonos.

The cured Louza, an artisanal dried meat, the Xinotiro and Kopanisti with the rusks…Things that don’t end. You can experience this side of Mykonos much more during spring and autumn.

In the summer if you wake up early you will also find it. At 8 am you may see the last of the clubbers reeling home, but you’ll also see the first fishermen with their fish.

Parthenis

Alefkandra Square,Mykonos 846 00 Orsalia-parthenis.gr

Hellenic SPIRIT

A jewel is a jewel is a jewel. "It has something to say. It tells a story. It has a soul. And the story is understood all over the world." Ilias Lalaounis

words by

MELIA TATAKIS

The Lalaounis boutique was the first elite jewellery store to open on the Cycladic island of Mykonos in 1968. The sight of Jackie Kennedy on the arm of shipping tycoon Aristotle Onassis cast an international spotlight on the pristine and still undiscovered Greek island with its shimmering beaches and architecturally wondrous whitewashed town. The vision of Jackie in 1969 wearing Lalaounis’ Apollo earrings, (image on page 16) specifically commissioned for her 40th birthday and in commemoration of moon landing, cemented the brand’s universal appeal and launched its popularity among royals and stars. Over the next seventy years, the Lalaounis Design house would mesmerise the world with its trademark craftsmanship and massively creative body of work, encompassing a multitude of collections and thousands of designs.

Ilias Lalaounis was born in 1920, the third generation of a family of goldsmiths and watchmakers. After studying economics and law at the University of Athens, in 1941 and in the midst of the desperation of World War 11, he took over the family firm and apprenticed as a master craftsman. Riding the crest of the Post War years, as Greece slowly normalised during the 50s, and the world saw a renewed interest in spending, Ilias Lalaounis’ refined his creative vision and with it revitalised the country’s jewellery industry.

Fuelled by his passion for history, and seduced by the artefacts, relics, and museum treasures of antiquity, he was moved to breathe new life into these cultural Greek heirlooms. His calling was gold, “The most human material,” and with it he established a new era of Greek jewellery and gave the world Greek Gold in all its resplendent glory; jewels that were steeped in history and were as ageless as they were contemporary in design.

Inspired by the Minoan Civilization, his 1970 collection of giant jewels, Blow Up, presented in Paris, was a worldwide sensation and established his name among heavyweights, Van Cleef and Arpels, Bulgari, and Harry Winston. In order to recreate these Hellenic-themed jewels Lalaounis had to first revive the age-old techniques of Ancient Greece. Along with the painstakingly labo-

rious hand-hammering of 22 carat gold, he reapplied: granulation, dating back to the 3rd millennium BC, filigree, a four thousand year intricate ornamentation as well as the elaborate hand-weaving expertise for the intricate chains and knot motifs of the Hellenistic period. Skills that were key to developing his distinctive look.

This superlative hand-manipulation of gold and polished craftsmanship became the house’s signature style and its enduring strength. Today, the family-owned brand carries on its legacy with the same sheen and lustre through the creative and enterprising spirit of Lalaounis’ four daughters. Aikaterini, Dimitra, Maria, and Ioanna.

In Mykonos, the Lalaounis boutique continues to contribute to the international popularity of Greekness and remains itself an embedded and vibrant jewel in the island’s rich historical tapestry which celebrates seven millennia of jewellery-making on its shores, from the first Neolithic pebble and shell findings in Ftelia, to the gold and ivory pieces of the later Byzantine era, on Delos.

“Our company motto is: Every piece of jewellery has a story to tell; it is jewellery with a soul. Each one of our creations speaks to our clients differently and individually. Our symbolic pieces are always greatly sought after, such as the ones with the Heracles Knot motif. A tribute to eternal love and friendship.” Maria Lalaounis, co-chief executive and design director.

“Mykonos is a place that has given us a lot, most of all inspiration, through the traditions of Cycladic art and simplicity of its architecture.” Aikaterini Lalaounis.

Ilias Lalaounis

14, N. Polikandrioti street, Mykonos 846 00, Greece lalaounis.com

ONCE IN MYKONOS ALWAYS IN FASHION

Chef Soteriou, at Haroub Restaurant, King Jason Zante

EAST MEETS WEST A TRAVELOGUE OF TASTE, SPICES AND STORIES. THE BRIGADE OF CHEFS TAKE US ON AN ODYSSEY OF FLAVOURS IN OUR TOP DESTINATIONS.

Photography MICHEL SEDAN Words MELIA TATAKI

Food, the planetary pleasure that unites us regardless of creed, culture, persuasion, or passion.

There is a reason why food and mood go together and no surprise why JeanJacques Rousseau believed that one of the cornerstones of happiness involved a good cook. Food. Food. Food. The planetary pleasure that unites us regardless of creed, culture, persuasion, or passion. Who declines an invitation to share a meal and break fluffy hunks of bread while getting swept away in rich and brooding flavours; transported to heavenly heights by the aromas of ambrosial spices? Eating together is the most unifying communion people can share. It brings peace and compassion to the table and feeding someone has always been a consummate act of love.

Like art, literature, technology and medicine, food is an ever-evolving pillar of history and progress, morphing, transforming, and transmuting to tell the next chapter of humanity’s ongoing story. Food is a dialogue with the earth, with nature, with the soil where we grow our produce; the animals we rear, the seas and seasons, the rain that nurtures the seeds that, in turn, nurture us. Food is the lifeforce. And eating wisely is a choice we must make daily in respect of our bodies.

Building relationships and eating well are integral parts of who we are as a hotel brand. Feeding our guests is a way of honouring our Greek traditions and heritage. The open door, welcoming table, sliding chair, and extra plate for that impromptu guest is embedded deep in our DNA. It’s over a meal and through the senses that we set aside our differences, learning the language of strangers and sharing our own with them.

For our Exclusive Collection of hotels, and across all our venues, food is our most magnificent form of expression, and our chefs are the chosen story tellers.

Helmed by Louis Group Executive Chef, Kyriakos Sotiriou, our delicious and creative menus and immaculately plated dishes ebb and flow with the season’s freshest ingredients and spotlight many of the Mediterranean’s most loved recipes. Product-led, artisanal, locally sourced, from the bubbling cheeses and silky dips of our small starting plates to the still sputtering pescatarian choices of the day and on to the fall-off-the-bone meats of our heavy-hitting mains, every dish is curated, caramelised, smoked, flambéed to tantalise your taste buds beyond expectation and tastefully reflect our culinary ethos.

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In full preparation.

Preparing Laffa.

Haroub, King Jason Zante.

Haroub will transport you to the enchanting Levantine side of life, where vibrant flavours and rich culinary traditions come together to create a unique dining experience.

Food is a dialogue with the earth, with nature, with the soil wherein we grow our produce, the animals we rear, the seas and seasons, the rain that nurtures the seeds that, in turn, nurture us. Food is the lifeforce.

Seek out sensory moments of pleasure with each bite of our degustation menus at Mykonos Theoxenia’s spectacular foodie favourite, Apanemi, where you can expect amazing sunset views and a contemporary riff on Mediterranean food from chefs, Jerome Serres and Kostas Baxevanis, expertly rendered by inhouse Executive Chef, Antonia Konomi.

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Anchovy and braised vegetable tart with  artichoke and pea icecream and spicy cheese sorbet. Housemade “Taramas” dip.

Golden fried kalamari/smoked eggplant and tomato confit.

Aromatic salad featuring Myconian cheese paired beautifully with a refreshing candied lemon sorbet.

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Asterion chef Antonis Paraskakis.

Cancha serrana and Peruvian jungle salad, Pisco Restaurant, King Jason Zante.

Pisco Restaurant, King Jason Zante.

Mediterranean food holds sway at Once in Mykonos’ Infinity restaurant where chef, Marios Toutountzoglou, woos you with the freshest sea bass in salt crust, pillowy favas, and creamy risottos.

At King Jason Zante’s lively Pisco, Peruvian and Asian inspired ceviches meet the Mediterranean’s freshest catch of the day for a tangy, zesty, and deliciously raw union of East and West.

Whilst at Haroub, an array of small to large, delicately spiced, and aromatic sharing plates celebrate the mystical Levant and the people and cultures of the Eastern Mediterranean basin. Highlights include stuffed vine leaves, crispy falafel, and turmeric-marinated tabouleh. Light eaters will love the visual feast of

colourful salads, cakes, and breads at our splendid grocery concept and bakery at the breezy, all-day Watergarden.

When it comes to fiercely virtuous Cretan cuisine and fuller flavours, the produce-led, oven-baked, serotonin-boosting feasts at Asterion’s beloved restaurants, Matter, and 35º are a splurge and course after course will have you in raptures. You can expect to enjoy a vividly seasonal and gourmet legacy; brainchild of chef Antonis Paraskakis. The medley of artisanal mizithra cheeses, Cretan Dakos, trilogy of homemade dips, sizzling calamari, and slow-braised lamb shank are all distinctive and thrilling.

But whichever hotel you choose for your stay, our 24- hour menus, plant-based selections, homemade breads, slowcooked, flame-grilled, Asian inspired, Peruvian found, or Italian tweaked recipes and our imaginative spin on national classics elevate our cuisine to impeccable high standards that even the most jaded food lovers will appreciate and remember.

Chef Marios Toutountzoglou, Once in Mykonos

Asian-inspired and our imaginative spin on national classics elevate our cuisines to impeccably high standards.

Fusion maki roll with langustine

REVIVING

Greek Hospitality

Three emblematic destinations were chosen for their balance of incredible beaches, amazing natural landscapes, hedonistic lifestyle, and profoundly historical clout.

Mykonos, Zakynthos, Crete, each representing an authentic component of the Greek spirit.

Against this backdrop, our four Exclusive Collection hotels have been designed with your ultimate wellbeing in mind.

Words MELIA TATAKI

At

Sailing to Delos from the iconic Mykonos Theoxenia.

Real hospitality is found in everyday life. It runs through the Hellenic veins.

Greek hospitality has always been with us. It never went anywhere, like the Acropolis. While other parts of the world speeded up and became more polished, Greece calmly sat on the edge of Europe, quietly modernising, and elevating its hospitality services while still remaining true to its authentic self.

The sudden buzz around Mediterranean lifestyle and Greek hospitality has more to do with the realisation that Greeks genuinely want to take care of you and see you have a good time. You are never a transient visitor passing through their country, but always a special guest, a friend. To make sure your bed is comfortable, your stomach is bursting, and your glass is overflowing is a proudly patriotic quest handed down from generation to generation.

The Greek soul has gone through civil unrest, occupation, and economic rollercoasters resulting in a resilient, kind, and live-in-the-moment unpretentious culture. There is a subtle efficiency to the haphazardness you may not notice at first. Taking a ferry to an island and watching the trucks, motorcycles and people spill out in record time is a visual feast. Look further and you’ll notice a member of the crew gently holding an old lady by

the hand across the gangplank, talking about relatives they have in common, no doubt concluding they are cousins. It is this profound, connected, and meaningfully sincere way of living that makes hospitality so natural to the Greeks.

For those of us who come from more rigid worlds, where the check is slapped down on the table as we swallow our last mouthful, Greeks at the end of a meal are bringing you melon and more wine. Real hospitality is found in everyday life. It runs through the Hellenic veins. There is no other country where you can have a conversation with a complete stranger about three things at the same time, be fed and not be allowed to pay the bill. Hospitality is the ten ‘kalimeras’ you hear as you walk down the street, the taxi driver who insists on carrying your bags into your hotel. It’s the complimentary loukoumi that comes served with your coffee. It’s the passion mixed with pride but deliciously free of arrogance and steeped with that darkly tragic but funny Greek humour all in one. It is the firm belief that everyone must be honoured and welcomed.

Between tradition, respect for church, family, and culture, visitors to Greece are guaranteed anything from a mystical chat with a wily monk to being fed like kings

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The land of Kazantzakis, Crete.

The traditional and healthy ultimate Greek snack, the spanakopita (spinach pie).

Apanemi Restaurant in Mykonos, where we grow our herbs.

at the home of a local, before dancing till dawn at a panigiri in a village up a mountain learning the steps as they go.

So, what is Greek hospitality as we define it and express it throughout our Exclusive Hotel Collection?

Three top destinations were chosen for their balance of incredible beaches, amazing natural landscapes, hedonistic lifestyle, and profoundly historical clout. Mykonos, Zakynthos, Crete, each representing an authentic component of the Greek spirit. Mykonos for ‘κέφι’ (joyfulness.) Zakynthos for ‘ευημερία’ (wellbeing) and Crete, for ‘φιλότιμο’ (love of honour.)

Against this backdrop, our four exclusive hotels have been designed with your ultimate wellbeing in mind to reflect the ethos, values, and philosophy of our brand. Impeccable accommodations, restaurants at the forefront of gastronomy, open kitchens, communal tables, dedicated spas and healing therapies,

breathtaking views, and meticulously landscaped domains, along with a discreetly welcoming staff and five-star inclusive service transforms your vacation into an extraordinary, soul-fulfilling experience. Extending through all our services is an artery of goodwill and the celebration of those pure and unhurried moments that characterise Greek life.

It is the kindness, traditions, freedoms, and generosity found in abundance on this side of the planet that gives our visitors the chance to reconnect to how life should be and how it used to be; intimate, humane, warm, and heartfelt. It’s not so much the revival of Greek hospitality but rather the remembrance of what we have lost in our daily lives that we seek to recover by travelling to Greece and why Greece is experiencing a renewed wave of popularity.

Current page left to right Moments of relaxation, trademark of the Greek summer.

The church of Agios Charalambos in Mykonos. Breadmaking workshop at King Jason Zante.

The ancient site of Delos.

Picnic in the olive groves of King Jason Zante.

King Jason Zante

POWERED BY THE ELEMENT OF WATER

Set over the beautiful bay of Tsilivi and its awarded blue flag beach, on a hill cusped by ancient olive trees, the monumental King Jason Zante welcomes travellers in search of the spectacular.

Photography MICHEL SEDAN Words MELIA TATAKIS

From the moment you step through our doors you are encouraged to join the gentle current of wellbeing that flows throughout the estate.

Perched over the beautiful bay of Tsilivi and its award-winning Blue Flag beach, on a hill cusped by ancient olive trees, King Jason Zante welcomes travellers in search of the spectacular. Set across 10,000 square meters of water, this floating estate exudes the feel of being on an island within an island. With outstanding architecture, impeccably tasteful rooms, and over-water suites, elegantly presented in soft and muted earth tones, every area of our estate is designed to nurture the senses. A lowkey sense of leisure extends to all communal areas. Eclectic and elegant accommodations with tactile organic materials showcase the interplay between warm wood and cool stone, creating stylish and supremely comfortable spaces.

From the moment you step through our doors you are encouraged to join the gentle relaxed current that flows throughout the domain. Beyond King Jason Zante’s impressive waterscape, the other superpower here is the surrounding natural landscape, its beauty and immersive embrace. From the silvery olive trees studded throughout the estate, to the shimmering water of the pools, and from the gentle glow

of daybreak, to the peachy tones of sunset and on to the glittering evening lights reflecting on the water’s surfaces every detail enhances the dream-like settings. The abundance of sunshine, water, and natural beauty set the pace for that unmistakably Mediterranean lifestyle, rooted in carefree pleasure.

Our motto, “live slow, live fully, live to thrive,” encourages you to tune into your own frequency and connect to the tempo largo rhythms of the natural world around you. We meet you with attentive, discreet service and welcome you into the light-hearted ambience of our carefully crafted indoor and outdoor spaces. We prompt you to slow down, let go, and enjoy the striking scenery and allow Greek lifestyle, beauty, nature, and hospitality wash over you in gentle waves. Our adults only, all-in philosophy and five-star services offer a range of extra amenities that go well beyond the usual scope of an all-inclusive holiday. We focus on meeting our guests’ every expectation. Think nothing, enjoy everything and let us take care of you, body and soul. Every detail of your adventure here has been meticulously considered to smoothly unfold before you.

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The reflective waters of King Jason Zante.

The entrance of our hotel

Sunset moments from the balcony.

Inspired interiors earthly and minimal.

Our gazebo beds for slow living moments.

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Dive into our Deluxe Swim-up Suite.

King Jason Zante presents an abundance of opportunities for dining, relaxation, and exploring Zakynthos.

With some of the best food in the Ionian, we pride ourselves on our culinary achievements. Dine with us at Pisco, where East meets West, at our Peruvian inspired ceviche bar. Enjoy dishes that sizzle with local Mediterranean ingredients. The freshest of fish, the tenderest meats, heart achingly fresh vegetables and fruit, locally sourced and sustainably farmed, are alchemized by our chefs into complex and delicious menus.

At Haroub, our ode to the Eastern Mediterranean, pure traditional flavours are balanced out with the aromatic and spice-laden cuisine of the Levant in dishes meant to be shared like secrets around a communal Chef’s table.

All day, every day the Watergarden with its bright, indoor-outdoor vibe, pool views, open kitchen, bakery and grocery concept is perfectly enticing for those on-the-go coffee and light snack moments and is the ideal spot for buffet breakfasts, à la carte lunches, and themed buffet dinners. Sundowners will

appreciate cocktail hour with a selection of punchy and refreshing cocktails that are best enjoyed poolside.

King Jason Zante promises its guests a fascinating journey to the heart of old-world values where life is slow and simple. Zen-out on the terrace of your private pool enjoying the slumbery buzz of cicadas, or spend the morning at our Purai Spa by Idolo prioritising self-care and tending to your physical and mental needs. Allow yourself to be pampered with those small indulgences that are a masterclass in the pursuit of happiness.

At King Jason Zante we have curated a selection of in-house activities that reflect our vision of slow Mediterranean life. From picnic baskets packed with local delicacies to take with you on your day-trips around the island, to in-house traditional bread-making workshops, to ritual tea ceremonies with olive leaves from our groves, you’ll leave our premises transformed, oxygenated, hydrated, and blissfully at peace.

King Jaosn Zante Zakynthou, Planos 291 00, Greece kingjasonzante.com

Set across 10,000 square meters of water, this floating estate exudes the feeling of an island within an island.

Enjoy the interplay of water and air, inside and outside spaces, from the expansive and soothing comfort of our Deluxe Swim-up suites. Our adults only, all-in philosophy and five-star services offer an overflow of extra amenities that go well beyond the usual scope of an all-inclusive holiday.

Mykonos Theoxenia

FIFTY YEAR LEGACY

Mykonos Theoxenia, with its stunning architecture and rich history, is perfectly situated at the edge of town next to the iconic windmills, making it a key destination for discerning travellers.

Photography MICHEL SEDAN Words MELIA TATAKIS

Party-centric, glittering, yet still serene, life at the Mykonos Theoxenia yin-yangs between tranquility and vibrancy.

The Mykonos Theoxenia with its dazzling architecture, patinated by its illustrious past of halcyon days, is ideally located at the edge of town, next to the iconic windmills, to host the glamorous jet-set crowd that pulsates through the narrow streets of Mykonos, attracted by its finesse, world-class art galleries, and exclusive shops that carry the top tier of the fashion world.

The pull of Mykonos is always strong. Party-centric, glittering, yet still serene, life at the Mykonos Theoxenia yin-yangs between peacefulness and vibrancy. In a town as densely built as Mykonos, the Theoxenia with its decadently spacious gardens and expansive domain exudes the feel of a tucked away and immensely private resort in the midst of the energetic heart of town. Hiding in plain sight, it’s quite a contrast! At Mykonos Theoxenia, our guests are spoilt, effortlessly switching wavelength between tranquillity and vivacity, seclusion or inclusion in a town that never sleeps and keeps the party going. Our location is enviably everything!

This vintage and culturally preserved hotel from internationally celebrated modernist architect, Aris Konstantinidis, has undergone a series of transformations and revivals that have kept it con-

temporary and always at the forefront of the five-star hotel scene. The latest renovation from VOIS architects completed in 2023 has re-introduced an elegant, meta-Cycladic style that reinvents simple island glamour, heritage, and tradition Pavestones, wooden furniture, woven linens spill a tactile and naturally organic feel throughout all the areas of the hotel. Bold Aegean ultramarines and saturated cobalts contrast with terracotta reds accentuating the classic modernist architecture and paying homage to the ancient Greek temples of the Aegean, once vividly painted. The curve of an urn, the tightly fluted pleats of the curtains, the soft organic fabrics are all echoes and reverberations of a pervading Grecian spirit that remains forever perennial, fresh, and fashionable.

Undergoing a new revival every couple of years, Greek Style, with its classically rooted ethos and ideals, has a way of staying relevant throughout time. This authentic simplicity has always something meaningful to convey.

Rife with low-key glamour, the sleek interiors, generous accommodations, expansive gardens, alive with movement and colour, breezy terraces, and private pools are reflective of the absolute joy, “kefi” at the heart of Myconian life.

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Our hotel's entrance, just steps from the iconic windmills.

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Lingering at our main pool surrounded by a verdant oasis.

A short walk from the hotel leads you to Little Venice, a beautiful area famous for its vibrant atmosphere and stunning sunsets.

Nowhere is life more poignant than against this Aegean backdrop that sparkles with spurious intensity and renews itself each and every season in a never-ending procession of sun-kissed days and languid nights energised by the Apollonian sun emanating from the ancient energy-fields of nearby Delos, the birthplace of light.

A member of Design Hotels, Mykonos Theoxenia attracts a cultured crowd that places high value on style and aesthetics. With 37 rooms, 8 suites, and 2 signature suites, our classically comfortable accommodations recreate the perfect summer set up tailored to the easy flux between indoor and outdoor living, the quintessence of Mediterranean lifestyle. A multitude of private and shared terraces, sundecks, look-out spots, and quietly meditative alcoves offer idyllic spaces for sea-gazing over the Aegean Sea and reconnecting to nature. A stroll through our spacious and beautifully landscaped gardens and domain will enchant you and bring with it not just the aroma of salt air skimmed from the sea, but the essential and idiosyncratic Greek perfumes of wild thyme, rosemary, basil,

sage, and oleander prevalent throughout the Cyclades.

It’s not just our style and aesthetics we are proud of, dining at Mykonos Theoxenia is a culinary experience in itself.

Our restaurant, Apanemi, brainchild of the fusion between French Michelin awarded Chef, Jerome Serres and Cretan magician of aromatic herbs, Giannis Baxevanis, expertly executed by in-house signature chef, Antonia Konomi, is a dynamic entry on the formidable Myconian culinary landscape. Along with its amazing sunset views, you can expect a rhapsody of tasting menus that will enthrall your tastebuds.

Is there anything better than a spa to remedy by morning the lingering effects of wild nights and midnight revelry?

A day spent at our bolt-hole, So Spa! with its world class therapies, signature massage and beauty treatments will de-stress and recalibrate even the weariest.

Mykonos Theoxenia

Mykonos Town, Kato Mili, 846 00, Mykonos mykonostheoxenia.com

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Golden hours at Mykonos Theoxenia.

Picture perfect in every way the classic windmill picture.

Everybody loves the smell of oleander.

Steps from the hotel, the sunset walk to the beach.

Morning peace in our main pool.

A member of Design Hotels, Mykonos Theoxenia attracts a cultured crowd that places high value on style and aesthetics.

Once in Mykonos

RHYTHM AND HUES

An exalted haven for illustrious figures, this domain overlooking Ornos Bay merges history and elegance, inviting guests to bask in the Aegean’s embrace.

Photography MICHEL SEDAN Words ELENA PANAYIDES

Once in Mykonos tells the story of a villa that once played host to Greece’s most illustrious figures, Melina Mercouri and Mikis Theodorakis among them, at a time when the island first mesmerised artists and thinkers from around the world. Now reborn as a cosmopolitan estate, it offers guests a rare blend of history, style, and vibe, where the past and present linger in every corner.

Perched above Ornos Bay, the hotel gazes over the Aegean, its terraces stepping down to the sea like a marble amphitheater. The architecture, with its soft curves and clean lines, feels as if it has been crafted by the island’s gentle breeze, creating a serene refuge that reflects the enduring spirit of Mykonos. Each room and suite opens to the horizon, where the sun’s golden embrace paints the world in hues of warmth and promise. Many of the rooms come adorned with private plunge pools, inviting moments

of bliss beneath the open sky.

The accommodations, expansive and elegantly appointed with modern comforts, embrace you in their thoughtful design, culminating in the grandest suite, a realm of its own, rivaling the pleasures of a private villa.

By day, the adults-only policy preserves a serene ambiance around the central swimming pool, offering respite from the clamour of ordinary revelry. As twilight descends, the resort’s mood transforms, shifting with subtle grace. The poolside

‘Infinity’ Restaurant and Bar evolve from a Greek cuisine with a modern twist venue, into a vibrant setting for seaview dinners and late-night cocktails, where the evening’s energy unfolds in a dance of culinary delight and sophisticated socialising. The on-site So Spa!, powered by Gharieni, stands as a beacon of wellbeing and innovation. Here, amidst an ambiance that fuses sophistication with

From left to right

Enjoy the comfort of unobstructed sea views.

Once in Mykonos ovelooks the charming bay of Ornos.

Perched above Ornos Bay, the hotel gazes over the Aegean, its terraces stepping down to the sea like a marble amphitheater.

modernity, guests partake in transforma body treatments. body treatments. There the LX Quartz Hot Sand Therapy, or Psammotherapy, has ancient roots as a medical treatment, with a sand bed designed to enhance both mental and physical relaxation.

On site, the dedicated concierge team curates unforgettable experiences, from private yacht journeys to the sacred islands of Delos and Rhenia, to explorations of Mykonos’ renowned southern beaches. Our day trip to Delos, a sacred island adrift in the Cyclades, feels like a dream woven from the whispers of gods and ancient stones. Here, beneath the weight of time, Apollo and Artemis were said to be born, their presence still lingering in the air, as if the very wind carries fragments of myth.

The island, now a quiet sanctuary of ruins, invites you to walk among its temples and marble lions, each step awakening the echoes of a forgotten world. There are no nights spent here, only the fleeting hours of daylight, where the sun bathes the an-

cient stones in gold, and you are left to wander through a landscape suspended between history and eternity.

As one seeks the sun-drenched echoes of Apollo’s temple or revels in the island’s cosmopolitan beach club excitement; you are reminded of the delicate, and joyous nature of each moment.

Once in Mykonos transcends mere destination; it unfolds as a vivid tapestry of life’s exquisite beauty. As the sun descends and ascends, one discovers a profound truth: Mykonos is a realm where the heart finds its cadence and the soul dances unfettered. Here, the gentle breeze carries echoes of laughter and the briny scent of the sea, inviting connections that linger like whispers in the wind, weaving unforgettable moments into the very fabric of your time.

Once in Mykonos Ornos Beach, 846 00, Mykonos onceinmykonos.com

From left to right Floating into the Dolce Vita.

Panoramic view of the hotel's main pool.

White and blue, an undeniably Cycladic set up.

A cork-popping moment.

Panoramic sea view suite.

In tranquil hues and plush embraces, the space unfolds. Contemporary comforts entwined with seamless indoor and outdoor flow. A gentle counterpoint to the island's vibrant pulse beyond.

From left to right

Follow me to Once in Mykonos. Sunset poolside DJ Sessions.

Dining at Infinity restaurant.

Experiential living.

Mykonos.

Asterion Suites & Spa

CRETAN ESCAPISM

This is not simply a traveller’s destination; it is a tribute to Crete’s essence, an island that has inspired poets and thinkers for centuries. Here, "the land itself is a work of art," as Nikos Kazantzakis, the island’s revered writer, so eloquently proclaimed.

Words ELENA PANAYIDES

With a beach backdrop, Asterion’s rooms and suites embody contemporary elegance, offering serene havens

It is a world where mythology, history, and nature intertwine, and where the island’s spirit infuses every aspect of life, an essence embodied at Asterion Suites and Spa. Asterion’s location offers a harmonious blend of tranquillity and proximity to Crete’s most cherished treasures. A short drive from the historic city of Chania, with its Venetian harbour and labyrinthine streets, the hotel arranges explorations of the rich past of one of the Mediterranean’s most picturesque towns.

Equally within reach is the breathtaking Balos Beach, often considered one of the Mediterranean's most beautiful. There, crystal-clear waters and powdery white sands create a scene of unrivalled natural beauty.

From the moment one steps into the beachfront resort, it is clear that this is not merely a five-star, Designed for Adults property, but a gateway into the essence of Crete itself. Here, the island’s ancient pulse and timeless spirit stir beneath the surface, subtly woven into every stone and every flicker of light. The architecture,

an elegant dialogue between old and new, marries the austere grace of Cretan tradition with the poised refinement of modern design.

The hotel comprises 67 rooms and suites, each unique in size and character, but all share a blend of contemporary elegance and artisanal Cretan charm. Thoughtfully equipped with modern amenities, these rooms serve as sanctuaries of sophistication, offering private balconies or terraces with sweeping views of the azure sea, shimmering pools, or verdant gardens. For those seeking extra seclusion, the swim-up rooms provide direct access to private pools, adding a touch of indulgence.

The dining experience at Asterion’s 35 and Matter restaurants is a journey into the heart of Crete’s rich gastronomic heritage. It’s a place where, in Kazantzakis’ words, “a loaf of bread, a jug of wine, and thou” become a celebration of life’s pleasures. Each dish, crafted from the freshest local ingredients, reflects the fertile plains and olive-mantled hills of Crete.

From left to right Beachfront living.

Birds eye view of our main pool.

with private pool.

Asterion Suites and Spa is more than a destination; it is a poetic tribute to the Cretan soul.

A land where the very soil seems to pulse with life.

Warm bread made from fragrant haroupi flour, a symbol of Crete’s long history with carob, is served fresh at your table. The abundant use of local virgin olive oil—among the finest in the world—imbues every dish with the richness of centuries. It is no surprise that Cretan cuisine, renowned for its balance and antioxidant wealth, is celebrated as one of Europe’s healthiest.

At the heart of Asterion lies its ‘Aegeo Spa’, where ancient Cretan wellness practices are revived with a modern twist. A deep massage, using Cretan olive oil blended with raki and orange extracts, rejuvenates the body and mind with time-honoured techniques. Specialised treatments for a radiant glow pre-

pare the skin for a long-lasting tan, harnessing the healing powers of olive oil, wild herbs, and aloe vera—bringing the island’s natural bounty to life.

Asterion Suites and Spa is more than a destination; it is a poetic tribute to the Cretan soul. Here, you are invited to connect with the timeless beauty and enduring spirit of Crete, where freedom, as Kazantzakis wrote, is “not just a state of being, but a way of life.”

With a beach backdrop, Asterion’s rooms and suites embody contemporary elegance, offering serene havens.

Asterion Suites & Spa

PEO Kissamou Chanion, Platanias 730 14, Chania asterionsuitesandspa.com

Delight

in meticulously crafted experiences that unveil the heart of Crete. From culinary journeys and wine tastings to guided explorations of the island’s wonders.

From left to right Bread making with carob flour, a time honoured Cretan tradition.

Frosini’s Garden experience.

Chef Antonis Paraskakis serving a Cretan dakos salad.

Stewed squid with horta at Matter restaurant.

THE WELLNESS JOURNEY

Renew. Revive. Reboot

Spa's have been around since antiquity the Greeks, have enjoyed them from the sixth century BC. Today, wellness has transcended mere indulgence, becoming an integral part of the hospitality experience.

Words MEIA TATAKIS

For optimum physical performance the Greeks took a ritualised and holistic approach to their wellbeing.

Anyone reading Homer, Plato, Thucydides will find countless texts peppered with the ancient wellbeing practices of heroic soldiers and athletes. It would seem that the Ancient Greeks were forever anointing themselves with sacred oils and alchemizing nature for their health needs. Theirs is a long history of therapeutic arts. Poultices were made from hyssop and St John’s wort, honey and beeswax went into balms and unguents to feed the skin and keep it supple and youthful.

Herbs and roots formed the basis of medicine. Root cutters and herbalists were greatly revered. Internal health, even hunger was regulated with plant-based infusions. Elixirs, extractions, aphrodisiacs and aromatic essential oils enjoyed a healthy trade. Wild Oregano, laurel, sage, mallow and mandrake were some of the first plantbased medicinal ingredients used for a wide range of purposes from maintaining good digestion, inducing fertility to cleaning battle wounds. Sophisticated massage techniques were also developed in preparation for their religious festivities, great Olympic sporting events and their even greater wars.

As spoken by the father of medicine, Hippocrates, “The way to health is an aromatic bath and a scented massage every day.”

For optimum physical performance the Greeks took a ritualized and holistic approach to their wellbeing. “A sound mind in a sound body,” famously quoted by pre-Socratic philosopher Thales, is still part of our daily phraseology. From the gentle, Aristotelian-prescribed daily walk to focus the mind, to the adulated and more athletically vigorous activities at the Hippodrome, physical exercise was encouraged. Maintaining a healthy diet was also the third link in the wellness culture of Ancient Greece; physical fitness, mental equilibrium, and the ability to enjoy life accumulated into happiness, the ingedient of a good life.

It’s pure magic to live in a world where some of these ancient healing traditions and wellness practices are still ongoing today. That our ancient ancestors culled the same herbs and natural ingredients still used in our feel-good skin and healthcare routines today, under the same boiste-

rous Mediterranean sunlight is exhilarating. The need to decompress and blank-space our minds is as important to modern survival as being fit on the battlefield was in antiquity. Taking a vacation can mean unplugging from this fast-paced world and its deluge of information that comes at us a mile a nanosecond; or how else to win the day?

Throughout our Exclusive Collection properties we have intensified our health and wellbeing performance with next-level spas and services that will help you maximize your relaxation time. From the latest plant-based beauty products to tailored massage therapies, to customized rejuvenation techniques and all manner of treatment rooms: saunas, gyms, steam rooms and wet areas, we have meticulously crafted peaceful relaxation bubbles to take you on the most soul-soothing and satisfying adventures.

From our So Spa! concept shared by both the Mykonos Theoxenia and Once in Mykonos, to Purai by Idolo, our sanctuary of tranquility at the King Jason Zante, and within the customized spaces of Orion Spa at the Asterion, in Crete, our clued up therapists, instructors and healers, like true

agents of joy, will make you revel in being alive and leave you feeling brighter, lighter and more neurologically at peace than when you first arrived.

Choose between an emotional detox body scrub wafting in clouds of lavender-scented vapors, or a full-body serene or uplifting massage. Salute the sun. Practice mindfulness with one of our many outdoor Yoga classes. Discover how the fierce warrior pose in front of a sweeping sea view can be even more fierce. Want to keep it simple? Then opt for a muscle-crushing work out at the gym. And if the mood strikes for something more extravagant? Heal with binaural beats, infrared therapies, and resonating sound sessions, or enjoy being cocooned and enveloped in a seaweed wrap, or simply take a long frolic in one of our many pools.

To cold plunge, float, or steam? That is the question. To rev up or relax? The answer is always a visit to the spa and break away from the world for that extra ‘me’ time. To shower yourself with selflove is not an indulgence but a necessity so shamelessly add a guilt-free spa morning to your self-care rituals. To sweat out toxins with a sauna, massage or rejuve-

nate the skin with a vitamin cocktail facial? We use the most advanced boundary-pushing products and choose partnerships with companies such as NaturaBisse, Collector, and Voya that select sustainable, hand-harvested ingredients. From rich-in-minerals and antioxidants seaweeds, culled on the wild coasts of Ireland, to delicate Crocus flowers laboriously hand-picked in the north of Greece, our meticulous choices, research, and responsibility have created a dynamic compilation of renewal-focused experiences that will put you back together and re-awaken the god and goddess within.

Orion Spa and Wellness Asterion Suites & Spa asterionsuitesandspa.com

Purai Spa by Idolo King Jason Zante kingjasonzante.com

So Spa! Mykonos Theoxenia mykonostheoxenia.com

So Spa! Once in Mykonos onceinmykonos.com

Luke Edward Hall Boy with Octopus, 2024, Courtesy The Breeder, Athens

GREECE IS THE HOME OF THE GODS; THEY MAY HAVE DIED BUT THEIR PRESENCE STILL MAKES ITSELF FELT. THE GODS WERE OF HUMAN PROPORTION: THEY WERE CREATED OUT OF THE HUMAN SPIRIT. Henry Miller

Exclusive Collection by Louis Hotels