03 visaul standard guide louisetsai

01 FUTURE GUIDELINE

[ 003 ]

VISUAL STANDARDS GUIDE

02

M ATC H B OX

TRANSFORMING FUN

First published in 2016 Š Louise Hsinhua Tsai All rights are reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of MATCHBOX . www.transformingfun.net

FUTURE GUIDELINE

03

04

“

M ATC H B OX

TRANSFORMING FUN

FUTURE GUIDELINE

There's no fear when you're having fun”

— WILL THOMAS Will Thomas, born 1958 in Bucks County, Pennsylvania, is a novelist who writes a Victorian mystery series featuring Cyrus Barker, a Scottish detective or "private enquiry agent," and his Welsh assistant, Thomas Llewelyn.

05

06

M ATC H B OX

TRANSFORMING FUN

Table of Contents

01: [ The Transformation ] P. 12 P. 14 P. 16 P. 18 P. 20 P. 22

001 : 1— THE NEW LOGO 001 : 2 — LOGO COMPONENTS 001 : 3— LOGO ANATOMY 001 : 4 — CLEAR SPACE 001 : 5— INCORRECT USAGE 001 : 6 — DIMENSION RESTRICTIONS

FUTURE GUIDELINE

02: [ New Look ] P. 26 P. 28 P. 30

002 : 1 — COLOR PALETTE 002 : 2— TYPOGRAPHY STANDARDS 002 : 3— CORPORATE BUSINESS SYSTEM

03: [ New Universe ] P. 40 P. 4 1

003 : 1 — THE LIST 003 : 2— THE CHART

07

08

M ATC H B OX

TRANSFORMING FUN

FUTURE GUIDELINE

09

10

M ATC H B OX

TRANSFORMING FUN

FUTURE GUIDELINE

11

01: [ The Transformation ]

12

M ATC H B OX

TRANSFORMING FUN

[ 001 : 1 ]

THE NEW LOGO The new logo represents the rebirth of MATCHBOX. It's a mixture of various inspirations, including letter "M", a triangle, a symmetry structure, and an arrow.

The letter M and the hidden arrow were the major source of inspiration and a large part of the mark. The leter singnifies MATCHBOX's name. It reflects flexible and accurate feels that perserve the soul of transformation.

FUTURE GUIDELINE

SYMMETRY

ARROW

13

14

M ATC H B OX

TRANSFORMING FUN

[ 001 : 2 ]

LOGO COMPONENTS The MATCHBOX logo consists of a symbol and a simple wordmark that features the company's name in an inspiring and engaging way. It shows the company's new vision and keeps the soul of its past.

The two components can be divided into a symbol or a wordmark and will be used for distinct purposes depending on the design situations in order to more accurately reflect the values, ambitions, and distinct characteristcs of the company.

WORDMARK

15

SIGNATURE

SYMBOL

FUTURE GUIDELINE

16

M ATC H B OX

TRANSFORMING FUN

[ 001 : 3 ]

LOGO ANATOMY Considering the proportion and symmetry, the new logo has been meticulously calculated and crafted to be well balanced logo with consistent angles and arcs.

The measurement of the signature logo is determined by the x-height of the circle in the component of symbol and is proportional regardless of logo size.

[ A CLOSER LOOK TO THE WORDMARK ]

[ A CLOSER LOOK TO THE SYMBOL ]

FUTURE GUIDELINE

17

18

M ATC H B OX

TRANSFORMING FUN

[ 001 : 4 ]

CLEAR SPACE There must always be sufficient space surrounding the logo to avoid competition from other visual elements and maintain its visual impact. To create maximum impact, keep the space around the MATCHBOX logo free from other text and graphics. The clear space on each side of the mark should always be equal to the x-height of the logo.

FUTURE GUIDELINE

19

20

M ATC H B OX

TRANSFORMING FUN

[ 001 : 5 ]

INCORRECT USAGE Inconsistent use of logo detracts from our brand equity and recognition. Altering or recreating our logo in any way negates the consistency we strive to achieve. The examples on the right illustrate some incorrect uses of our logo

[ 001 ] DROP SHADOW [ 002 ] STRETCH OR ALTER [ 003 ] ROTATE [ 004 ] TRANSPARENT [ 005 ] OUTLINE [ 006 ] CROPPING [ 007 ] UPSIDE DOWN [ 008 ] PLACE TYPE OF SIDE [ 009 ] COLOR SPLIT

FUTURE GUIDELINE

[ 001 ]

[ 002 ]

[ 003 ]

[ 004]

[ 005 ]

[ 006 ]

[ 007 ]

[ 008 ]

[ 009 ]

21

22

M ATC H B OX

TRANSFORMING FUN

[ 001 : 6 ]

MARK DIMENSION RESTRICTIONS We think ahead for the different uses of the mark.

We follow the diagram to determine which mark to use in different mediums or different size of work depending on its width and length requirements.

FUTURE GUIDELINE

LARGER THAN 1 INCH

SMALLER THAN 1 INCH

SMALLER THAN A HALF INCH

SMALLER THAN A QUARTER INCH

23

24

M ATC H B OX

TRANSFORMING FUN

FUTURE GUIDELINE

02: [ New Look ]

25

26

M ATC H B OX

TRANSFORMING FUN

[ 002 : 1 ]

COLOR PALETTE Consistent color usage ensures maximum brand recognition. The four colors are the foundation of the brand and should always be used properly to reinforce brand equity.

[ 01 ]

[ 02 ]

[ 03 ]

YELLOW

BLACK

GRAY

CMYK

[ 0/ 5/ 70/0 ]

[ 0/0/0/ 1 0 0 ]

[ 0/0/0/ 3 0 ]

RGB

[ 2 5 5/ 2 3 3/ 1 07 ]

[ 0/0/0 ]

[ 1 8 8/ 1 9 0/ 1 9 2 ]

HEX

[ # FFE96 B ]

[ #000000 ]

[ # B C B EC0 ]

FUTURE GUIDELINE

[ 01 ]

[ 02 ]

[ 03 ]

27

28

M ATC H B OX

TRANSFORMING FUN

[ 002 : 2 ]

TYPOGRAPHIC STANDARDS TYPEFACE 01 [ METRIC ] The typography system for the rebranding of MATCHBOX is consists of using Metric font as the title text typeface and quotes. As a strongly modernist interpretation, stripped of the primary stylized attributes, Metric font family is highly readable in print and on screen. It help to create a mood and tone for MATCHBOX's energetic and bold stoaement.

Metric

Fits fun into our lives in ways we nev ever though possible. Ta fun, turns it around, and FUTURE GUIDELINE

29

30

M ATC H B OX

TRANSFORMING FUN

[ METRIC : BOLD ]

A​‌B​‌C​‌Ć​‌Č​‌D​‌Đ​‌E​‌F​‌G​‌H​‌I​‌J​‌K​ ‌L​‌M​‌N​‌O​‌P​‌Q​‌R​‌S​‌Š​‌T​‌U​‌V​ ‌W​‌X​‌Y​‌Z​‌Ž​‌A​‌B​‌C​‌Č​‌Ć​‌D​‌Đ​‌E​ ‌F​‌G​‌H​‌I​‌J​‌K​‌L​‌M​‌N​‌O​‌P​‌Q​‌R​ ‌S​‌Š​‌T​‌U​‌V​‌W​‌X​‌Y​‌Z​‌Ž​‌1​‌2​‌3​‌4​ ‌5​‌6​‌7​‌8​‌9​‌0​‌‘​‌?​‌’​‌“​‌!​‌”​‌(​‌%​‌)​‌[​‌#​‌]​ ‌{​‌@​‌}​‌/​‌&​‌<​‌- ​‌+​‌÷​‌×​‌=​‌>

FUTURE GUIDELINE

31

[ METRIC : MEDIUM ]

A​‌B​‌C​‌Ć​‌Č​‌D​‌Đ​‌E​‌F​‌G​‌H​‌I​‌J​‌K​‌L​‌M​‌N​‌O​‌P​‌Q​‌R​ ‌S​‌Š​‌T​‌U​‌V​‌W​‌X​‌Y​‌Z​‌Ž​‌A​‌B​‌C​‌Č​‌Ć​‌D​‌Đ​‌E​‌F​‌G​‌H​ ‌I​‌J​‌K​‌L​‌M​‌N​‌O​‌P​‌Q​‌R​‌S​‌Š​‌T​‌U​‌V​‌W​‌X​‌Y​‌Z​‌Ž​‌1​‌2​ ‌3​‌4​‌5​‌6​‌7​‌8​‌9​‌0​‌‘ ​‌? ​‌’​‌“​‌! ​‌”​‌(​‌%​‌)​‌[​‌#​‌]​‌{​‌@​‌}​‌/​‌&​‌<​‌-​‌+​ ‌÷​‌×​‌=​‌> [ METRIC : REGULAR]

A​‌B​‌C​‌Ć​‌Č​‌D​‌Đ​‌E​‌F​‌G​‌H​‌I​‌J​‌K​‌L​‌M​‌N​‌O​‌P​‌Q​‌R​‌S​ ‌Š​‌T​‌U​‌V​‌W​‌X​‌Y​‌Z​‌Ž​‌A​‌B​‌C​‌Č​‌Ć​‌D​‌Đ​‌E​‌F​‌G​‌H​‌I​‌J​ ‌K​‌L​‌M​‌N​‌O​‌P​‌Q​‌R​‌S​‌Š​‌T​‌U​‌V​‌W​‌X​‌Y​‌Z​‌Ž​‌1​‌2​‌3​ ‌4​‌5​‌6​‌7​‌8​‌9​‌0​‌‘ ​‌? ​‌’​‌“​‌!​‌”​‌(​‌%​‌)​‌[​‌#​‌]​‌{​‌@​‌}​‌/​‌&​‌<​‌-​‌+​‌÷​ ‌×​‌=​‌> [ METRIC : LIGHT ]

A​‌B​‌C​‌Ć​‌Č​‌D​‌Đ​‌E​‌F​‌G​‌H​‌I​‌J​‌K​‌L​‌M​‌N​‌O​‌P​‌Q​‌R​‌S​‌Š​ ‌T​‌U​‌V ​‌W ​‌X ​‌Y ​‌Z ​‌Ž ​‌A​‌B​‌C​‌Č​‌Ć​‌D ​‌Đ​‌E​‌F​‌G​‌H​‌I​‌J​‌K​ ‌L​‌M​‌N​‌O​‌P​‌Q​‌R​‌S​‌Š​‌T​‌U​‌V​‌W​‌X​‌Y​‌Z​‌Ž​‌1​‌2​‌3​‌4​‌5​ ‌6​‌7​‌8​‌9​‌0​‌‘ ​‌? ​‌’ ​‌“​‌!​‌”​‌(​‌%​‌)​‌[​‌#​‌]​‌{​‌@​‌}​‌/​‌&​‌<​‌-​‌+​‌÷​‌×​‌=​‌>

32

M ATC H B OX

TRANSFORMING FUN

TYPEFACE 02 [ ROBOTO SLAB ] Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesnâ&#x20AC;&#x2122;t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.

ROBOTO SLAB

FUTURE GUIDELINE

33

Fits fun into our lives in ways we nev ever thought possible. Tak fun, turns it around, and

34

M ATC H B OX

TRANSFORMING FUN

[ ROBOTO SLAB : BOLD ]

A​‌B ​‌C ​‌Ć ​‌Č ​‌D ​‌Đ ​‌E ​‌F ​‌G ​‌H ​‌I​ ‌J​‌K​‌L​‌M​‌N​‌O​‌P​‌Q​‌R​‌S​‌Š​‌T​ ‌U ​‌V ​‌W ​‌X ​‌Y ​‌Z ​‌Ž ​‌A ​‌B ​‌C ​‌Č​ ‌Ć ​‌D ​‌Đ ​‌E ​‌F ​‌G ​‌H ​‌I ​‌J ​‌K ​‌L ​‌M​ ‌N​‌O​‌P​‌Q​‌R​‌S​‌Š​‌T​‌U ​‌V​‌W​ ‌X ​‌Y ​‌Z ​‌Ž ​‌1 ​‌2 ​‌3 ​‌4 ​‌5 ​‌6 ​‌7 ​‌8 ​‌9 ​‌0​ ‌‘ ​‌? ​‌’​‌“​‌!​‌”​‌(​‌%​‌)​‌[​‌#​‌]​‌{​‌@​‌}​‌/​‌&​‌<​‌-​ ‌+ ​‌÷​‌×​‌=​‌>

FUTURE GUIDELINE

35

[ ROBOTO SLAB : REGULAR ] A​‌B ​‌C ​‌Ć ​‌Č ​‌D ‌Đ ​ ‌E ​ ​‌F ​‌G ​‌H ​‌I ​‌J ‌K ​ ‌L ​ ‌M ​ ‌N ​ ‌O ​ ​‌P ‌Q ​ ​‌R ‌S ​ ​‌Š ‌T ​​ ‌U ‌V ​ ‌W ​ ​‌X ​‌Y ​‌Z ‌Ž ​ ‌A ​ ‌B ​ ​‌C ​‌Č ​‌Ć ​‌D ‌Đ ​ ‌E ​ ​‌F ​‌G ‌H ​ ​‌I ​‌J ‌K ​ ‌L ​ ‌M ​ ​ ‌N ‌O ​ ​‌P ‌Q ​ ​‌R ‌S ​ ​‌Š ‌T ​ ​‌U ‌V ​ ‌W ​ ​‌X ​‌Y ​‌Z ‌Ž ​ ​‌1 ​‌2 ‌3 ​ ​‌4 ‌5 ​ ​‌6​‌7 ‌8 ​ ​‌9 ​‌0​ ‌‘ ​‌? ​‌’ ​‌“ ​‌! ​‌”​‌(​‌%​‌)​‌[​‌#​‌]​‌{​‌@​‌}​‌/​‌& ​‌<​‌-​‌+ ​‌÷​‌×​‌=​‌>

[ ROBOTO SLAB : LIGHT] A​‌B ​‌C ​‌Ć ​‌Č ​‌D ​‌Đ ​‌E ​‌F ​‌G ​‌H ​‌I ​‌J ​‌K ​‌L ​‌M ​‌N ​‌O ​‌P ​‌Q ​‌R ​‌S ​‌Š ​‌T​ ‌U ​‌V ​‌W ​‌X ​‌Y ​‌Z ​‌Ž ​‌A ​‌B ​‌C ​‌Č ​‌Ć ​‌D ​‌Đ ​‌E ​‌F ​‌G ​‌H ​‌I ​‌J ​‌K ​‌L ​‌M​ ‌N ​‌O ​‌P ​‌Q ​‌R ​‌S ​‌Š ​‌T ​‌U ​‌V ​‌W ​‌X ​‌Y ​‌Z ​‌Ž ​‌1 ​‌2 ​‌3 ​‌4 ​‌5 ​‌6 ​‌7 ​‌8 ​‌9 ​‌0​ ‌‘ ​‌? ​‌’ ​‌“ ​‌! ​‌”​‌(​‌%​‌)​‌[​‌#​‌]​‌{​‌@​‌}​‌/​‌&​‌<​‌-​‌+ ​‌÷​‌×​‌=​‌>

[ ROBOTO SLAB : THIN ] A​‌B ​‌C ​‌Ć ​‌Č ​‌D ​‌Đ ​‌E ​‌F ​‌G ​‌H ​‌I ​‌J ​‌K ​‌L ​‌M ​‌N ​‌O ​‌P ​‌Q ​‌R ​‌S ​‌Š ​‌T​ ‌U ​‌V ​‌W ​‌X ​‌Y ​‌Z ​‌Ž ​‌A ​‌B ​‌C ​‌Č ​‌Ć ​‌D ​‌Đ ​‌E ​‌F ​‌G ​‌H ​‌I ​‌J ​‌K ​‌L ​‌M​ ‌N ​‌O ​‌P ​‌Q ​‌R ​‌S ​‌Š ​‌T ​‌U ​‌V ​‌W ​‌X ​‌Y ​‌Z ​‌Ž ​‌1 ​‌2 ​‌3 ​‌4 ​‌5 ​‌6 ​‌7 ​‌8 ​‌9 ​‌0​ ‌‘ ​‌? ​‌’ ​‌“ ​‌! ​‌”​‌(​‌%​‌)​‌[​‌#​‌]​‌{​‌@​‌}​‌/​‌& ​‌<​‌- ​‌+ ​‌÷​‌×​‌=​‌>

36

M ATC H B OX

TRANSFORMING FUN

[ 002 : 3 ]

CORPORATE BUSINESS SYSTEM The business collateral for MATCHBOX is a meant to be on introduction to the brand's identity. Colors on the mark and logotype system will be changed depending on what section of the brand are representing. The design is integrated with our corporate visual that are the new MATCHBOX color scheme, typography style and transformation factors.

FUTURE GUIDELINE

37

38

M ATC H B OX

TRANSFORMING FUN

FUTURE GUIDELINE

03: [ New Universe ]

39

40

M ATC H B OX

TRANSFORMING FUN

MATCHBOX ACADEMY—M SCHOOL

MA[S]

MATCHBOX LABS

ML

E

T

S

MA[S]-01 SCIENCE ACADEMY

E

T

S

ML-01 ARCHITECTURE PROJECT

E

T

S

MA[S]-02 AI RESEARCH CENTER

E

T

S

ML-02 AUTOMOBILE PROJECT

E

T

S

MA[S]-03 ART + TECH STUDIO

E

T

S

ML-03 VR CINEMA

E

T

S

MA[S]-04 INNOVATOR PLUS

E

T

S

ML-04 AUDIBLE RETRO

E

T

S

MA[S]-05 MATCHBOX WORKSHOPS

E

T

S

ML-05 TEXTILE PROJECT

E

T

S

MA[S]-06 DIGITAL LIBRARY

E

T

S

MA[S]-07 MUSEUM OF INNOVATION

MATCHBOX ACADEMY— M OUTREACH

MATCHBOX MEDIA

MA[S]

MM

E

T

S

MM-01 PANEL Q

E

T

S

MM-02 THE SWITCH (PODCAST)

E

T

S

MA[R]-01 MATCHBOX MATH

E

T

S

MM-03 MATCHBOX TV

E

T

S

MA[R]-02 SCHOLARSHIP M

E

T

S

MM-04 CROWDFUNDING PLATFORM

E

T

S

MA[R]-03 MATCHBOX KIT

E

T

S

MM-05 THE GLOBAL COMMUNITY

E

T

S

MA[R]-04 ENGAGEMENT PROGRAM

E

T

S

MM-06 MENTOR TRAINING CAMP

E

T

S

MA[R]-05 MATCHBOX FUND

E

T

S

MA[R]-06 EDUCATION PARTNERSHIP

E

T

S

E

T

S

MATCHBOX EVENTS

MA[R]-07 TECHNOLOGY PARTNERSHIP

MEV

E

T

S

MEV-01 M-X MAKER'S FAIR

E

T

S

MEV-02 M-X ROBOFEST

E

T

S

MEV-03 M-X AWARDS

E

T

S

MEV-04 M-X SCIENCE FAIR

FUTURE GUIDELINE

41

Matchbox Fun SOCIAL TRANSFORMATION

TECHNOLOGICAL TRANSFORMATION

S

T

M L- 02

M EV- 01

MA[S]- 03

M M - 04

MA[S]- 02

M L- 03 MA[R ]- 07

M M - 02 M EV- 02

MM-05 M M - 06 M M - 01

M L- 01

M EV- 03 M M - 03 MA[S]- 01

M EV- 04 MA[R ]- 08

MA[S]- 06

MA[R ]- 03 MA[S]- 0 5

MA[R ]- 03

MA[S]- 04

MA[R ]- 01

MA[R ]- 0 5

MA[S]- 07

MA[R ]- 02

MA[R ]- 06

EDUCATIONAL TRANSFORMATION E

M L- 0 5

M L- 04

42

M ATC H B OX

TRANSFORMING FUN

[ MATCHBOX ACADEMY â&#x20AC;&#x201D; M SCHOOL ] MA[S]- 01

SCIENCE ACADEMY

ED / EV

MA[S]-06

DIGITAL LIBRARY

SR / ED

This academic institute will provide advanced facilities for scientists and educational organizations to research studies on Nano, AI, Robotics, all kinds of technology that play roles in transforming the future.

The different collections in the library include images, educational activities in digital formats, movies, steaming media, and audio files related to interactive exhibits and scientific phenomena.

MA[S]-02

MA[S]-07

AI RESEARCH CENTER

EN / SR

We are going to take the future innovation to the area of artificial intelligence. The research center is established to study artificial intelligence, aiming to help and support other MATCHBOX ongoing projects.

MA[S]-03

ART+TECH STUDIO

EN / EX

Art, design and technology are driving the force of transforming the world we live in. The studio will support artists to experiment with emerging technology. We provide facilities and spaces to let the potential projects come alive.

MA[S]-04

INNOVATOR PLUS

ED / SR

We provide flexible and available courses and keep everything as open resources for learners, who are excited to try out nuance technology and wanting to apply the skills into different disciplines in their lives.

MA[S]-05

MATCHBOX WORKSHOPS

ED

Our workshops all young adults to explore a wide variety of topics, from science to design. They can learn how to create different prototyping skills to bring the ideas alive.

MUSEUM OF INNOVATION

EN

The Museum of Innovation is a playful place to explore how the world works. Our exhibits, experiences, tools and projects will draw the curiosity and lead to profound learning.

FUTURE GUIDELINE

P PRODUCT SR SERVICE E EVENT

ED EDUCATION EV ENVIRONMENT

43

EX EXPERIENCE CB CO -BRANDING

[ MATCHBOX ACADEMY— M OUTREACH ] MA[R]-01

MATCHBOX MATH

P / ED

MA[R]-06 EDUCATION PARTNERSHIP

CB / EX

We offer practice exercises that establish personalized learning dashboard, which empowers learners and innovators to study math at their own pace wherever possible.

Our partnership with MIT Media Lab are focusing on interdisciplinary research that devoted to projects at the convergence of technology, multimedia, sciences, art and design.

MA[R]-02

MA[R]-07

SCHOLARSHIP M

EX / SR

TECHNOLOGY PARTNERSHIP

CB / EX

We support young minds and bring them into the limelight.

Students in school who have demonstrated innovative thinking and be able to spread the fun can apply to be future change makers.

We’ve partnered with institutions like NASA, and The California Academy of Science, to offer specialized support and bring fun across different genres of researches

MA[R]-03 MATCHBOX KIT

MA[R]-08

P

MATCH KIT is an monthly send away kit that offers hands-on experiments, helping youngsters explore variety of broad concepts in science, design, and technology.

MA[R]-04

ENGAGEMENT PROGRAM

SR / EV

The program offers California Academy of Science and Exploratorium exhibit-based educational activities via ongoing partnerships with these institutes. The program staff will establish neighborhood visit on a regular basis as well as inviting participants to the Art + Tech Studio for field trips

MA[R]-05 MATCHBOX FUND

EX / SR

We provide entrepreneurs grants along with participation in a one year accelerator program to learn, connect and grow together with selected mentors from our Global Community.

MATCHBOX INITIATIVE

SR

MATCHBOX Initiative is a social enterprise that empowers women and girls to make their mark on technology and design industries. We believe that all genders should be represented equally. We accelerate innovation for those who need it most.

44

M ATC H B OX

TRANSFORMING FUN

[ MATCHBOX LAB ] ML-01

ARCHITECTURE PROJECT

P / EN

We will embrace the possibles of transformation and apply the spirit into the field of architecture The project will participate in architectural design commissions. We create spaces that transform peopleâ&#x20AC;&#x2122;s experience with the environment through having fun interactions with the design.

ML-02

AUTOMOBILE PROJECT

P / EX

The project is about designs that transform future public transportation. Concepts for transportation methods of the future involves energy-efficient technology. By leveraging works from our AI Research Center, driver-less feature is providing traffic jam free, bringing fun into daily commute.

ML-03

VR CINEMA

EX

Going to the movies gets a whole new dimension in The VR Cinema. The theater will provide virtual reality technology to transform peopleâ&#x20AC;&#x2122;s relax moments in cinema with the next level of fun.

ML-04

AUDIBLE RETRO

P / EX

The project is about research in transforming audio engineering. Our vision is to create nuance audible experience which evolves with virtual and immersive technology trends.

ML-05

TEXTILE PROJECT

P

The future fun way to explore possibles of how we design wearables. With the help of MATCHBOX Academy, the project will experiment with textile technology and use it to transform the way of how we imagine

FUTURE GUIDELINE

P PRODUCT SR SERVICE E EVENT

ED EDUCATION EV ENVIRONMENT

45

EX EXPERIENCE CB CO -BRANDING

[ MATCHBOX MEDIA ] MM-01 PANEL Q

EV

MM-06

These events are designed to allow educators, entrepreneurs, leaders and innovators of all types to come together and share experiences and learn about solutions to many long-held questions.

MM-02 THE SWITCH (PODCAST)

SR

Weekly broadcast in order to cross borders, sustain dialogue and encourage innovation through art, technology and entertainment. Tracking local national and global topics through digital media, installations, and full productions.

Every week we will invite guests to share their voice with our global community.

MM-03 MATCHBOX TV

SR / ED

MATCHBOX TV is an online streaming service offering sections of TV shows, clips, movies, and other streaming media which focus on topics of science and design with thousands of learning objects, and assessment activities.

MM-04 CROWDFUNDING PLATFORM

SR

The platform opens the door to everyone who want their ideas and inventions to be seen and put into production.

With the help from general public, bringing creative projects to life can also spread the fun.

MM-05 THE GLOBAL COMMUNITY

SR / EX

Weekly broadcast in order to cross borders, sustain dialogue and encourage innovation through art, technology and entertainment. Tracking local national and global topics through digital media, installations, and full productions.

Every week we will invite guests to share their voice with our global community.

MENTOR TRAINING CAMP

EV / ED

We want to let our passionate members from our Global Community know that they are not alone by creating an annual week long summer camp to groom them as mentors for helping the funded projects. They can expand their professional learning network and get in real connection with like-minded innovators who are making a difference.

46

M ATC H B OX

TRANSFORMING FUN

[ MATCHBOX EVENTS ] MEV-01 M-X MAKER'S FAIR

EV

This event will be including participants that show their manufacture products or solutions innovative ways to encourage people embrace the possibles of transformation

MEV-02 M-X ROBOFEST

EV / EX

Robofest is a festival of yearly events with autonomous and bio-inspired robots, that encourages teens and adults to have fun while learning the science.

MEV-03 M-X AWARDS

EV

The M-X Awards encourages innovation, entrepreneurship, and creativity in people from youngsters to adult who are working on inventions in different trajectories nationwide.

MEV-04 M-X SCIENCE FAIR

EV

This event will be asking participants to show their projects about their fun innovative ideas, and to promote the thinkings of embracing the possibles of transformation

FUTURE GUIDELINE

CHECK OUT OUR NEW UNIVERSE LIVE at www.transformingfun.net

47

48

E

M ATC H B OX

S

TRANSFORMING FUN

T

ART × TECH STUDIO ART × TECH Art, design and technology are driving the force of transforming the world we live in. The Lab will support artists to experiment with emerging technology. We provide facilities and spaces at the museum to let the projects come alive. The opportunities are opened for artists of all disciplines—from visual artists to sound designer, writers, and cinematographers, and collaborate with creatives around the world.

FUTURE GUIDELINE

49

50

M ATC H B OX

TRANSFORMING FUN

FUTURE GUIDELINE

51

52

M ATC H B OX

E

S

TRANSFORMING FUN

T

ROBOFEST TRANSFORM × ROBOTICS The original MATCHBOX was born from designing a toy for Jack Odell’s daughter, that allowed her to bring it into school because of its tiny size. This one defining factor that later resulted in the description of the models’ scales being “1:box” We want to bring this legend forward: from adaptation to all kinds of transformation.

We are going to reveal on technology and take the innovation to the area of robotics.

FUTURE GUIDELINE

53

54

M ATC H B OX

TRANSFORMING FUN

FUTURE GUIDELINE

55

56

E

M ATC H B OX

S

TRANSFORMING FUN

T

MATCH TV FUN X MEDIA An online streaming service offering a section of TV shows, clips, movies, and other streaming media which focus on topics of science and design with thousands of learning objects, tools, and assessment activities.

FUTURE GUIDELINE

57

58

E

M ATC H B OX

S

TRANSFORMING FUN

T

PARTNERSHIP FUN X CONNECTION Weâ&#x20AC;&#x2122;ve partnered with institutions like NASA, TED, MIT Media Lab, and The California Academy of Science, to offer specialized support.

FUTURE GUIDELINE

59

60

M ATC H B OX

TRANSFORMING FUN

FUTURE GUIDELINE

61

62

M ATC H B OX

TRANSFORMING FUN

FUTURE GUIDELINE

63

64

E

M ATC H B OX

S

TRANSFORMING FUN

T

M-X INVENTION COMPETITION FUN X CONTEST The invention competition encourages innovation, entrepreneurship, and creativity in people from youngsters to adult who are working on inventions in different trajectories nationwide.

FUTURE GUIDELINE

65

66

M ATC H B OX

TRANSFORMING FUN

FUTURE GUIDELINE

67

68

M ATC H B OX

TRANSFORMING FUN

FUTURE GUIDELINE

E

S

T

TEXTILE PROJECT TRANSFORM X WEAR The future fun way to explore possibles of how we design wearables. With the help of MATCHBOX Academy, the project will experiment with the technology and use it to transform the way we think of textile can be.

69

70

M ATC H B OX

TRANSFORMING FUN

FUTURE GUIDELINE

71

72

M ATC H B OX

TRANSFORMING FUN

FUTURE GUIDELINE

E

S

T

MATCH PANEL IDEA X SHARE These events are designed to allow educators, entrepreneurs, leaders and innovators of all types to come together and share experiences and learn about solutions to many long-held questions.

73

74

M ATC H B OX

TRANSFORMING FUN

FUTURE GUIDELINE

75

76

M ATC H B OX

E

S

TRANSFORMING FUN

T

M-X CINEMA TRANSFORM X ENTERTAINMENT Going to the movies gets a whole new dimension in The VR Cinema. The theater will provide virtual reality technology to transform peopleâ&#x20AC;&#x2122;s relax moments in cinema with the next level of fun.

FUTURE GUIDELINE

77

78

M ATC H B OX

TRANSFORMING FUN

FUTURE GUIDELINE

79

80

E

M ATC H B OX

S

TRANSFORMING FUN

T

ARCHITECTURE PROJECT TRANSFORM X ARCHITECTURE We will embrace the possibles of transformation and apply the spirit into the field of architecture The project will participate in architectural design commissions. We create spaces that transform peopleâ&#x20AC;&#x2122;s experience with the environment through having fun interactions with the design.

FUTURE GUIDELINE

81

82

M ATC H B OX

E

S

TRANSFORMING FUN

T

DIGITAL LIBRARAY TRANSFORM X ARCHIVE The different collections in the library include images, educational activities in digital formats, movies, steaming media, and audio files related to interactive exhibits and scientific phenomena.

FUTURE GUIDELINE

83

84

M ATC H B OX

TRANSFORMING FUN

FUTURE GUIDELINE

85

86

M ATC H B OX

TRANSFORMING FUN

© Louise Hsinhua Tsai louisetsai.hh@gmail.com www.louisetsai.com This book is a non-commercial project for education purposes and is not intend to represent the MATCHBOX brnad Design / Louise Hsinhua Tsai Class / Nature of Identity Instructor / Hunter Wimmer

FUTURE GUIDELINE

87

88

M ATC H B OX

TRANSFORMING FUN