18_East_76th_Marketing_Strategy by louisebeit

LISTING PROPOSAL

Brokerage

18East76thStreet|Townhouse

ProposalSubmittedonAugust6th,2025

LouiseC.Beit|SeniorGlobalRealEstateAdvisor,Associate Broker

18 East 76th Street, Townhouse

CONTENTS

THEPROPERTY............................................................................................................................................. “WOWFACTORS”.........................................................................................................................................

CLOSESTCOMPARABLEPROPERTIES....................................................................................................

CurrentlyontheMarket.....................................................................................................................

SoldProperties..................................................................................................................................

PRICING.........................................................................................................................................................

PRESENTMARKETCONDITIONS.............................................................................................................

TIMETABLEFORSALEOFPROPERTY....................................................................................................

MARKETINGPROPOSAL .................................................................................................................

ProductionServices.........................................................................................................................

Co-Brokerage...................................................................................................................................

OpenHouses....................................................................................................................................

ProposedPrintAdvertising..............................................................................................................

PrintMarketingUsedbySotheby’s................................................................................................. Digital/InternetMarketing............................................................................................................... Public

18 East 76th Street, Townhouse

THE PROPERTY

Description:

Anexceptional22-foot-widelimestoneBeaux-ArtstownhousefromNewYork’sGildedAge,this approximately10,800-square-footresidencestandsasatestamenttoearly20th-centurycraftsmanshipandelegance.Commissionedin1906byﬁnancier,philanthropist,andcollectorHenryBlock anddesignedbycelebratedarchitectHenryHertz,thehomecommandspresencealongoneofthe UpperEastSide’smostarchitecturallydistinguishedrowsofmansions.Itssoaring14-footceilings, grandlyscaledarchedwindows,andornatelimestonefaçadeevokethesophisticationandartistry ofabygoneera.

Locatedontree-linedEast76thStreet,betweenFifthandMadisonAvenues,thetownhouseis momentsfromCentralPark,MuseumMile,andtheGoldCoast’sﬁnestaddresses.Surrounded bythecity’smostprestigioushotels,includingTheCarlyle,TheMark,andTheSurrey,aswellas celebratedrestaurants,privateclubs,andluxuryboutiques,thehomeenjoysasettingthatisboth vibrantandreﬁned.World-classculturalinstitutionssuchasTheMetropolitanMuseumofArtare stepsaway,addingdepthandrichnesstotheneighborhood’scharacter.

Theresidenceunfoldsoverfiveexpansivelevels,connectedbybothasweepingstaircasewithan intricatewrought-ironbalustradeandalargeEuropeanelevator.Thecurrentconfigurationoffers twograndparlors,aformalreceptionroom,livingroom,library,diningroom,eightbedrooms, eightbaths,andtwopowderrooms.Full-widthprincipalroomsarebathedinnaturallightfrom oversizedwindows,enhancingthehome’sexceptionalcubicvolume.Outdoorspacesincludea large,privategardenandalandscapedfifth-floorterrace,creatingraremomentsoftranquilityin theheartofthecity.

Throughouttheinteriors,fiveoriginalfireplacesanchorgraciousentertainingrooms,whileherringbonefloors,elaboratemoldings,andfinelyproportionedceilingmedallionsshowcasetheartistryoftheperiod.Theparlorflooroffersdramaticentertainingspaces,withsoaring14’ceilings, luminousfrontandrearrooms,andsweepingsightlines.Thelibrary,withitselegantmillworkand viewsoverthegarden,providesasereneretreat,whilethediningroomcaneasilyaccommodate large-scalegatherings.

Withitscombinationofimpressivescale,historicpedigree,andsuperblocation,thistownhouse presentsarareopportunitytocreateahomeofextraordinarypresence,onethatembodiestheenduringeleganceoftheUpperEastSideatitsmostextraordinary.

18 East 76th Street, Townhouse

18East76thStreet,Townhouse

ASKINGPRICE: $18,500,000 TAXES: $13,327

ROOMS: 22

BEDS: 8

BATHS: 8

POWDERROOMS: 2

APPROXIMATESIZE: 10,800squarefeet

PRICEPERSQUAREFT: $1,712

CONDITION: GoodtoVeryGood

YEARBUILT: 1881

ARCHITECT: HenryHertz

LISTED: 7/5/24

18 East 76th Street, Townhouse

THE “WOW FACTORS”

• Exceptional22-foot-widelimestoneBeaux-ArtstownhousefromNewYork’sGildedAge,thisapproximately 10,800-square-footresidencestandsasatestamenttoearly20th-centurycraftsmanshipandelegance

• Commissionedin1906byﬁnancier,philanthropist,andcollectorHenryBlockanddesignedbycelebrated architectHenryHertz,thehomecommandspresencealongoneoftheUpperEastSide’smostarchitecturally distinguishedrowsofmansions

•Itssoaring14-footceilings,grandlyscaledarchedwindows,andornatelimestonefaçadeevokethesophisticationandartistryofabygoneera

•Locatedontree-linedEast76thStreet,betweenFifthandMadisonAvenues,thetownhouseismomentsfrom CentralPark,MuseumMile,andtheGoldCoast’sﬁnestaddresses

•Surroundedbythecity’smostprestigioushotels,includingTheCarlyle,TheMark,andTheSurrey,aswellas celebratedrestaurants,private clubs,andluxuryboutiques,thehomeenjoysasettingthatisbothvibrantand reﬁned

•World-classculturalinstitutionssuchasTheMetropolitanMuseumofArtarestepsaway,addingdepthand richnesstotheneighborhood’scharacter

•Theresidenceunfoldsoverﬁveexpansivelevels,connectedbybothasweepingstaircasewithanintricate wrought-ironbalustradeandalargeEuropeanelevator

•Thecurrentconﬁgurationoﬀerstwograndparlors,aformalreceptionroom,livingroom,library,diningroom, eightbedrooms,eightbaths,andtwopowderrooms

•Full-widthprincipalroomsarebathedinnaturallightfromoversizedwindows,enhancingthe home’sexceptionalcubicvolume

•Outdoorspacesincludealarge,private gardenandalandscapedﬁfth-ﬂoorterrace,creatingraremomentsof tranquilityintheheartofthecity

•Throughouttheinteriors,fiveoriginalfireplacesanchorgraciousentertainingrooms,whileherringbonefloors, elaboratemoldings,andfinelyproportionedceilingmedallionsshowcasethe artistryoftheperiod

•Theparlorﬂooroﬀersdramaticentertainingspaces,withsoaring14’ceilings,luminousfrontandrearrooms, andsweepingsightlines

•Thelibrary,withitselegantmillworkandviewsoverthegarden,providesasereneretreat,while thedining roomcaneasilyaccommodatelarge-scale gatherings

•Withitscombinationofimpressivescale,historicpedigree,andsuperblocation,thistownhousepresentsarare opportunitytocreateahomeofextraordinarypresence,onethatembodiestheenduringeleganceoftheUpper EastSideatitsmostextraordinary

18 East 76th Street, Townhouse

18East76thStreet,Townhouse

SoldGeneralClosestComparableApartments

East60stStreettoEast86thStreet

$16,000,000-$21,000,000

2021toPresent

18 East 76th Street, Townhouse

SOLDGENERALCLOSESTCOMPARABLEAPARTMENTS

4East77thStreet

FifthAvenue/MadisonAvenue

SOLDPRICE: $16,000,000 TAXES: $16,585 ROOMS: 17

BEDS: 6 BATHS: 7

POWDERROOMS: 5

APPROXIMATESIZE: 11,395squarefeet

PRICEPERSQUAREFT: $1,404persquarefoot

CONDITION: VeryGood

COMMENTS: Architect:RichardW.Buckley

YEARBUILT: 1897

SOLDDATE: April9th,2024

18 East 76th Street, Townhouse

SOLDGENERALCLOSESTCOMPARABLEAPARTMENTS

26East73rdStreet

FifthAvenue/MadisonAvenue

SOLDPRICE:

$19,000,000 TAXES: $11,377 ROOMS: 14

BEDS: 5

BATHS:

POWDERROOMS: 2

APPROXIMATESIZE: 7,500squarefeet

PRICEPERSQUAREFT: $2,533persquarefoot

CONDITION: Excellent

COMMENTS:

Architect:RichardW.Buckley

YEARBUILT: 1899

SOLDDATE: August5th,2021

18 East 76th Street, Townhouse

18East74thStreet

FifthAvenue/MadisonAvenue

SOLDPRICE:

$18,750,000 TAXES: $17,953 ROOMS: 16

BEDS: 8 BATHS: 7

POWDERROOMS: 0

APPROXIMATESIZE: 10,300squarefeet

PRICEPERSQUAREFT: $1,820persquarefoot

CONDITION: Excellent

COMMENTS:

Architect:A.WallaceMcCrea

YEARBUILT: 1871

SOLDDATE: September20th,2021

18 East 76th Street, Townhouse

18East76thStreet,Townhouse

ActiveGeneralClosestComparableApartments

East60stStreettoEast86thStreet

$16,000,000-$21,000,000

2021toPresent

18 East 76th Street, Townhouse

ACTIVEGENERALCLOSESTCOMPARABLEAPARTMENTS

6East69thStreet

FifthAvenue/MadisonAvenue

ASKINGPRICE: $21,000,000 TAXES: $15,659

ROOMS: 12

BEDS: 7

BATHS: 5

POWDERROOMS: 2

APPROXIMATESIZE: 12,000squarefeet

PRICEPERSQUAREFT: $1,750persquarefoot

CONDITION: GoodtoVeryGood

COMMENTS:

Architect:JohnH.Duncan

YEARBUILT: 1887

LISTDATE: November9th,2024

18 East 76th Street, Townhouse

ACTIVEGENERALCLOSESTCOMPARABLEAPARTMENTS

10East64thStreet

FifthAvenue/MadisonAvenue

ASKINGPRICE: $19,500,000 TAXES: $10,882 ROOMS: 17

BEDS: 5

BATHS: 5

POWDERROOMS: 1

APPROXIMATESIZE: 8,725squarefeet

PRICEPERSQUAREFT: $2,235persquare foot

CONDITION: Excellent

COMMENTS:

Architect:D.&J.Jardine

YEARBUILT: 1878

LISTDATE: November11th,2022

18 East 76th Street, Townhouse

ACTIVEGENERALCLOSESTCOMPARABLEAPARTMENTS

116East65thStreet

ParkAvenue/LexingtonAvenue

ASKINGPRICE: $17,750,000 TAXES: $10,247 ROOMS: 20

BEDS: 5

BATHS: 4

POWDERROOMS: 2

APPROXIMATESIZE: 6,950Squarefeet

PRICEPERSQUAREFT: $2,554persquare foot

CONDITION: Excellent

COMMENTS:

Architect:Buchman&Deisler

YEARBUILT: 1900

LISTDATE: May15th,2025

18 East 76th Street, Townhouse

PRICING

We havepreparedthefollowingspreadsheets:

Closestcomparablesoldlistingsin-buildingwithphotosandﬂoorplansattached

Closestcomparableactivelistingsin-buildingwithphotosandﬂoorplansattached

Closestcomparablegeneralsoldlistingswithphotosandﬂoorplansattached

Closestcomparablegeneralactivelistingswithphotosandﬂoorplansattached

18 East 76th Street, Townhouse

PRESENT MARKET CONDITION

• The market is now active and moving past all micro and macro news.

• NewYork City inventory is still low.

• The Spring and Summer markets are therefore a great time to putthe property on the market.

• Overall pricing remains stable

• High-end of the market isfairing well

• Wealthy buyers with cash are focused on the long term capitalizing on more realistic sellers’expectations, lesscompetition and more choice in areas

• Sellers have adjusted prices

• Inventory consisting of interesting and original properties is selling

• Mix of domestic and foreign customers

• Internationals have returned

• NewYork is back!

18 East 76th Street, Townhouse

TIMETABLE FOR SALE OF THE PROPERTY

IftheTowhouseat18East76thStreetispricedcorrectly,itshouldsellexpeditiously.

Superbvisualsandintensemarketingtospecifictargetaudienceswillmakeallthedifference infindingthecustomerfor thispropertyandwillcontributetoanefficienttimetoclose.

Sotheby’sInternationalRealtyistheonlyworldwiderealestateﬁrmand hasamarketingreachthatfarexceedsallotherrealestateﬁrms.

Inthismarket,properpositioningofapropertyonthemarketandpricingis ofhighestimportance,sincethereisavastaudiencewaitingtobuy.

18 East 76th Street, Townhouse

CUSTOMIZED MARKETING PROPOSAL

18 East 76th Street, Townhouse

PRODUCTION SERVICES

PHOTOGRAPHY

Wewillcommissionaportfolioofphotographsbyanarchitecturalphotographer.Thegoalis tocurate acarefullyorchestratedseriesofimagesthemostinterestingangles,theidealtimeofday,themost compellingfeaturesalldsignedtoshowtheestateatitsverybest.Thisportfolioenrichestheviewer’s experienceandwillbethecenterpieceofourmarketingeﬀorts,bothinprintandonline.

FLOORPLANS

The property willbe measuredbyaprofessionalforﬂoorplanstobeusedontheweb,forthe property’sbrochure,e-brochures,andoversizedpostcards.

DESCRIPTION

Detaileddescriptionofthepropertyandtheneighborhoodwillaccompanythephotosand ﬂoorplansontheweb.

CUSTOMIZEDCOLORBROCHURE

A4-sided,colorcustomizedsalesbrochureprintedonheavystockwithphotographsand ﬂoorplanshighlightingthedistinctivefeaturesofthepropertywillbecreated.Thebrochurewillbe:

• DisplayedatSotheby’sNewYorkauctionhouseattherealestatedesk

• Distributionto,anddisplayedat,selectmajordomesticandworldwideSotheby’sInternationalRealtybrokerageoﬃces

• DisplayedatSotheby’sInternationalRealtycorporateoﬃceonMadisonAvenue

• Distributedtocustomersandbrokersatshowingsof 18East76thStreet

POSTCARDS(8.5”

X5.5”)

• MailedtoForbesMagazine’s400BillionaireList,andFortuneMagazine’sExecutivesof500 LargestCorporations

E-BROCHURE(E-BLASTS)

Electronicbrochureswithallcolorphotos,textandﬂoorplansaresentviae-mailtoallManhattan brokersonceperweek,andtoSotheby’sInternationalRealty’sproprietarylistofartandrealestate clientele.

VIDEOGRAPHY

Wewillproduceaonetotwominutevideotouroftheproperty;tobehostedonourwebsite. Beforeﬁlming,acustomestoryboardwithconceptdevelopmentwillbepresented. Theproperty willbeshowcasedusingbothwide-angleanddetailshotstodemostratetheuniquescaleanddetail oftheproperty.Havingthisvideowillserve uswellwithpurchaserandmediainquiriesalike, allowingustoprovideaneasy-to-digestoverviewoftheproperty.Samplevideoscanbeviewed at: http://bit.ly/threepondsorhttp://bit.ly/furtherlane

18 East 76th Street, Townhouse

COBROKERAGE

Thephotos,textandﬂoorplansofthepropertyareplacedonSotheby’sInternational Realty’swebsiteandarelinkedtoeverybroker’scomputer.EachandeveryManhat tanbrokerandtheirbuyerswillbeimmediatelyinformedoftheavailabilityofthe property,andwillhaveaccesstopertinentinformationregardingtheproperty.

Anexclusiveagreementmeansthatyouhavechosenabrokerageﬁrmtorepresent yourpropertytothebrokeragecommunityandtothepublic.And,inthecase ofSotheby’sInternationalRealty,tomarketyourapartmentinthehighestqualityfashionto thelocal,national,andinternationalbrokeragecommunitiesandtoprospectivepurchasers.

OPEN HOUSES (with permission of owner)

OpenhousenoticesareemailedtoallbrokerageﬁrmsinManhattan(approximately 10brokersattendovera1hourperiod).

18 East 76th Street, Townhouse

PROPOSED PRINT ADVERTISING

ThefollowingisanexampleofproposedadvertisingplacementshouldLouiseBeitofSotheby’sInterna tionalRealtyberetainedtoexclusivelylisttheproperty.Aconﬁrmedscheduleofinsertiondates willbeprovidedoncephotographyiscomplete.Otherpublicationsmaybecomeavailableduring thelistingtermwithlocal,national,and/orinternationalexposure.Wewillcontinue toconsideryourpropertyforallopportunitiesastheyarise.

PRINT ADVERTISING SCHEDULE

1. THENEWYORKTIMES September 2025

2. WALLSTREETJOURNAL October 2025

3. FORBESMAGAZINE November 2025

4. HAMPTONSMAGAZINE December 2025

5. BLOOMBERGMARKETS Janurary 2026

6. ROBBREPORT February 2026

7. THENEWYORKTIMES March 2026

8. THEWALLSTREETJOURNAL April 2026

9. FINANCIALTIMES May 2026

18 East 76th Street, Townhouse

PRINT MARKETING USED BY SOTHEBY’S

INTERNATIONAL

REALTY

LOCALANDDOMESTICPUBLICATIONS

TheNewYorkTimes

WallStreetJournal

Barron’s

AvenueMagazine

QuestMagazine

Scene

LuxeMagazine

BloombergMagazine

ForbesLife

GothamMagazine

ManhattanMagazine

NewYorkMagazine

LosAngelesTimes

TravelandLeisure

WinterAntiquesShowCatalogue

ArchitecturalDigest-OntheMarket

RobbReportHomesandStyle

RobbReportCollection

Time OutNewYork

HauteResidence

Women’sWearDaily

NYCurbed

MansionGlobal

OﬀTheMRKT

ABCWorldwide

INTERNATIONALPUBLICATIONS

TheInternationalNewYorkTimes

FinancialTimes(UK)

CountryLife(UK)

YueMagazine(Asia-Paciﬁc)

LuxuryProperties(Asia-Paciﬁc)

DailyGlobeandMail(Canada)

SouthChinaMorningPost

DieWelt(Germany)

ResideEurope

TheSundayTimes(UK)

WRAPS

MonacoYachtShow

DubaiInternationalFilmFestival

LondonInt’lHorseShow

NewYorkFashionWeek

CannesFilmFestival

Wimbledon

EDITORIALS

TheNewYorkTimes-NewPropertyColumn(Robin Finn)

TheNewYorkTimes-SundayEdition

TheWallStreetJournal-HouseoftheDay

TheRealDealMagazine-JackieBischof/JoshBarbanel

BLOGS

ArchitecturalDigest-MitchOwens

ArchitecturalDigest-ADDesignFile

PhotoGalleryofInteriorDesign

Sotheby’sInternationalRealty-ExtraordinaryLiving

18 East 76th Street, Townhouse

DIGITAL AND INTERNET MARKETING

DIGITALTECHNOLOGYFORVIRTUALEXPERIENCE

- Videoshowingtheinteriorof 18East76thStreet.

- 3DFloorPlan

- VirtualWalkingTour

- OpenHouseVideowithBrokerTour

- HostVirtualOpenHouses

- DigitalListingBrochures

- Producegloriousvirtualstaging,ifrequired,forwhichweareknown

ONLINEPROMOTION

The listingwillbeadvertisedon500websitesincludingthefollowingwebsitesthroughoutthelisting period.

Sothebysrealty.com(linkedtoviasothebys.com);Sothebyshomes.com;wsj.com(TheWallStreet Journal); nytimes.com(TheNewYorkTimes);washingtonpost.com(TheWashingtonPost);inyt.com(FormerlyTheInternationalHeraldTribune);hk.asiatatler.com(HongKongTatler);lpdibiao.com(Luxury Properties-China);jamesedition.com(JamesEdition);ft.com(FinancialTimes)

E-GALLERY

E-Galleryisarealtime,onlinepropertysideshowdesignedtoprovideimmediateworldwidereachfor ourlistings.ThisisexclusivelypresentedonlargeplasmascreensinSotheby’sInternationalRealty oﬃcesandSotheby’sauctionhousesaroundthe world.OurproprietaryE-Galleryallowsustoguaranteeexposureforthemostimportantpropertiesineachofournetwork’s1,100oﬃcelocations.

SOCIALMEDIA

ListingwillbefeaturedonSotheby’sInternationalRealtyFacebookandInstagrampages,reachingall followerswithweeklyupdates.

EMAILMARKETINGANDE-BLASTDISTRIBUTION

Custom,strategicemailcampaignssenttoourglobalnetworksfromacrosstherealestate,art,and businessworlds,aswellasweeklye-blastsofthelistingtoallManhattanbrokers.

EXCLUSIVEWEBSITE

Acustomized,designatedwebsitefor 18East76thStreet,willbecreatedandmaintainedbySotheby’s InternationalRealty.Thissitewillbelinkedtoallofourproprietarywebsitesandadvertisedthroughoutvariousvenues.

18 East 76th Street, Townhouse

PUBLIC RELATIONS OPPORTUNITIES

ThelistingwillbesubmittedtoSotheby’sInternationalRealty’scorporatePRdepartmentforanyspecialfeaturesonsothebysrealty.comandsothebyshomes.com,aswellasupcomingpressopportunitiesreachinglocal andglobalmarkets.

National&InternationalNewsOutlets:

Barron’s

BostonSundayHerald

BostonGlobe

FinancialTimes

TheInternationalHeraldTribune

LosAngelesTimes

TheNewYorkTimes-SundayEdition

RobinFinn’sColumn

NewPropertiescomingonthemarket

SanFranciscoChronicle

TheSundayTimes(UK)

TheWallStreetJournal

JackieBischof/JoshBarbanelColumn

HouseoftheDay

NationalTelevision:

NBC’sOpenHouse

Magazines

ArchitecturalDigest

Avenue

Billboard

ConnecticutCottages&Gardens

CountryLife(UK)

Departures

FloridaDesign

ForbesLife

GothamMagazinea

GreenwichMagazine

HamptonsCottages&Gardens

HamptonsMagazine

HauteLiving

House&Garden(UK)

InternationalProperty

LosAngelesConﬁdential

Luxe

ManhattanMagazineNewYorkMagazine

NewYorkCottages&Gardens

OceanHome

PalmBeachTheIsland

Quest

RobbReportCollection

RobbReportExceptionalProperties

RobbReportVacationHomes

TravelandLeisure

UniqueHomes

TheWeek

18 East 76th Street, Townhouse

SOTHEBY’S AUCTION COLLABORATION

THEAUDIENCE

Thereismorewealthintheworldtodaythanatanyothertimeinhistory.Thecreationofnewultrahighnet worthindividualshasbeenlargelydrivenbyemergingglobalmarkets.Assuch,identifying,reachingand connectinginmeaningfulwayswiththisgeographicallydiverseandimpossible-to-reachclientbaseishighly complex.Thereisnomoreeﬃcientsolutiontoreachtheworld’smostdesirablecustomersthanthroughour co-marketingrelationshipwithSotheby’sauctionhouse.

ClientsInclude:

• 68oftheForbes’100RichestPeople

• 136oftheForbes’400RichestAmericans

• 57oftheForbes’100RichestAmericans

• 164oftheForbes’Top500CEOs

• All10oftheForbes’Top10BillionaireArtCollectors

• 169oftheArtNews’Top200Collectors

PRINTVENUES

Sotheby’sArtandHome

Sotheby’sPreferred

Sotheby’sNewYorkCityStyle

Sotheby’sMagazine

BROCHURES

ThebrochurewillbedisplayedattherealestatedeskofSotheby’sauctionhouseonYorkAvenue,anddistributedtoselectSotheby’sauctionhousesworldwide.

EVENTSPONSORSHIPS

Sotheby’sInternationalRealtyistheexclusivesponsorofhighlyimportantsalesatSotheby’seachseason. PriorsponsorshipsincludethesaleofImpressionistandModernArt,reachingcoreAmericancollectors,a week-longseriesofsalesinHongKong,reachingaﬄuentMainlandChineseandotherAsianinvestors,and thesaleofLatinAmericanArt,reachingemergingmarketsinSouthandLatinAmerica.Propertybrochuresare presentedatthesesalesatthededicatedSotheby’sInternationalRealtydesk.

18 East 76th Street, Townhouse

NETWORK OUTREACH

SOTHEBY’SINTERNATIONALREALTYWORLDWIDEPRESENCE

TheSotheby’sInternationalRealtybrandwasestablishedtoconnecttheﬁnestrealestateto themostprestigiousclienteleintheworld.Today,thenetworkboastsmorethan26,500independentsalesassociates,locatedinapproximately1,100oﬃcesin81countriesandterritories worldwide.

DIRECTSOTHEBY’SINTERNATIONALREALTYBROKERAGEOUTREACH

Inadditiontomakingthepropertyinformationavailabletoourentireinternationalnetworkof oﬃces,wewillsendpersonalcommunicationandpropertybrochurestothelocalbrokerage executivesinspeciﬁckeymarkets.Wewillrequestthatthepropertybepresentedatanyupcomingsalesmeetings,aswellasdistributedviaemail.

• NewYorkCity

• Greenwich

• TheHamptons

• CapeCod

• PalmBeach

• BeverlyHills

• LosAngeles

• SantaBarbara

• Carmel

• SanFrancisco

• Sonoma/NapaValley • Seattle

Dallas

Miami

Aspen

Washington

Boston

Naples

London

Paris

Rome

Beijing

Tokyo

Dubai

Doha

Geneva

MonteCarlo

SãoPaulo

18 East 76th Street, Townhouse

TARGET AUDIENCES

SOTHEBY’SINTERNATIONALREALTYWOULDTARGETTHEFOLLOWING MARKETS:

• Wall Street ﬁnanciers, investment bankers, hedge fund managers, corporate executives, and entrepreneurs

• Aﬄuent families with children attending private schools

• High networth International purchasers including those from Canada, England, India, Brazil,Australia and the Euro-zone

• The Forbes listof billionaires

• The Forbes 400 list of richestAmericans

• Celebrities, star athletes, performing artists, entrepreneurs, established real estate families

• Local and international artcollectors

• Sotheby’s auction house subscriber base, a worldwide community of high net worth individuals and international artcollectors, fashion designers

• Sotheby’s International Realty’s private banking community network representing high net worth individuals

• Our network of previous customers who have viewed our high-end luxury properties

• Wide general audience on the local, national, and international levels

18 East 76th Street, Townhouse

SELLING PROCESS

DETAILS OF THE SELLING PROCESS ARE AS FOLLOWS, AND I OR MY ASSISTANT WOULD BE PERSONALLYAVAILABLE TO ACCOMPLISH THE FOLLOWING:

• Iand/ormyassistantwillbepresenteachtimetheTownhouseisshown,guidethecustomer throughthe property,andgivethecolorbrochurewithdescriptionandﬂoorplantoco-brokers andcustomersateachvisit.

• Iwillemailyoueachtimeashowingisrequested,andinclude thecustomer’snameanda shortbio.

• Submitprogressreportstoyouconccrningmarketing,customerreactionsandcomments, numberofcustomersandbrokerswhohaveseentheproperty,andcommentsaboutthe real estatemarket.

• Informyouofchangingconditionsintheresidentialmarketsothatyouwillhaveinformation uponwhichtomakeadecision.

• Communicatealloﬀersto youandascertainthatthepurchaserhassuﬃcentliquidityandassetstopurchasethetownhouse.

• Use mynegotiatingskillstogetthebestpossiblepriceduringthenegotiationprocess,includingpointingouttobrokersandpurchaserswhy 18East76thStreet isuniquecomparedtowhat isavailableonthemarket.

• Gatherallthe pertinentinformationonthetownhouse requestedbyaprospectivepurchaser.

• Assistingatheringthenecessarydocumentsforboththeseller’sandbuyer’sattorneysfor their reviewduringthecontractdrawingperiod.

• Keeptheprocessmovingsmoothlytoasuccessfulclosing.

• Iwilldothebefore-closingwalkthroughwiththebuyerandresolveanylastminuteproblems tokeeptheclosingontrack.

18 East 76th Street, Townhouse

WHY SOTHEBY’S INTERNATIONAL REALTY?

THEONLYINTERNATIONALREALTYFIRM

Sotheby’sInternationalRealtyistheonlyinternationalrealestatefirm,with1,100real estateofficesin84countries,and26,100salesassociatesworldwide.Akeydifferentiator isourabilitytoconnectbuyersandsellersglobally.Ourreferralsystemboastshundreds ofconnectionspermonthcomingfromtwochannels,realtyandauction.Withtheonly namerecognizedinternationallybyaffluentindividualssearchingforfineproperty,both artworkandrealestate,Sotheby’sInternationalRealtyisabletohelpunitethousandsof buyerswiththepropertiesourinternationalnetworkrepresents.

LOCALEXPERTSWORLDWIDE

Wherewillthebuyerforyourapartmentbefound?Today,themarketforpropertyis increasinglyglobal,andNewYorkCityinparticularisattractinginternationalpurchasersatunprecedentedrates.Thisiswhereweoffertremendousadvantages.Aspartof theSotheby’sInternationalRealtynetwork,wecanattract interestforyourproperty fromfarbeyondyourlocalmarket.Evenifthebuyerforyourpropertyisjustaroundthe corner,thebroadexposureweoffercreatesasenseofurgencythatpromptsthebestlocal offers.

GLOBALDISTRIBUTION

Yourproperty’smarketingbrochurecanbeanessentialtoolinattractingbuyerslocally, nationally,andglobally.Throughourexclusiveglobaldistributionprogram,copieswill bedistributedtohundredsofoﬃceswithinourrealestatenetworkaswellastoSotheby’s auctionhousesglobally.Nootherrealestatecompanyhastheabilitytoprovidethislevel ofexposurefortheproperty.

WHERETHEWORLDLOOKSFORLUXURY

AsurveyconductedbytheLuxuryInstitutenamedSotheby’sInternationalRealty themostprestigiousrealestatebrand,attractingthehigh-endbuyeronaglobalscale, unmatchedbyanyotherﬁrm.

18 East 76th Street, Townhouse

SOTHEBY’S INTERNATIONAL REALTY’S FEE

• Thefeewillbe2.5% goingtoSotheby’sInternationalRealty.

• IfIselltheapartmenttomyowncustomer,Sotheby’sInternationalRealty’sfeewillbe3%.

18 East 76th Street, Townhouse

SAMPLE OF EXCLUSIVE AGREEMENT AND

NEW YORK STATE AGENCY DISCLOSURE FORM

18 East 76th Street, Townhouse

BIOGRAPHY

LOUISEC.BEIT

SeniorGlobalRealEstateAdvisor,AssociateBroker ManhattanBrokerageSotheby’sInternationalRealty

650MadisonAvenue|NewYork,NewYork10022

M917.544.5515

louise.beit@sothebys.realty

AseniorglobalrealestateadvisorandassociatebrokerwithSotheby’sInternationalRealty,andoneofManhattan’s mostdynamicandsuccessfulbrokers,Louisehassoldover$1billioninsales.Louisehasbeenrankedamongthe top50realestateagentsacrosstheUnitedStatesbyRealTrendsandinTheRealDeal’stop26Manhattanagents. Louiseisconsistentlyrankedamongthetop10realestateagentswithSotheby’sInternationalRealty-EastSide ManhattanBrokerageandwasalsoamongthetop25Sotheby’sInternationalRealty,Inc.agentsnation-wide.

Louiseholdsanimpressivesalesrecord,includingthesaleoftwotownhousestotalingover$44Mwithin10daysof eachother,achievingthehighestprice-per-squarefootrecordforoneofthetownhouses.Additionalsaleshighlights includethesaleofaParkAvenuepenthousefor$21M;thesaleofatownhousefor$32Mtoacelebrity,thehighest salepriceinManhattanthatyearforatownhouse;andthesaleofthePaulMellontownhousefor$37M,whichwas thehighestsalepriceinManhattanthatyearforatownhouse.LouisesoldaprimeUpperEastSidetownhousein fourmonthsfor$30,139,860,whichwasthehighestpricedtownhouseforthatmonth;anothertownhousein37days for$29.995M;a40’-widetownhouse,withacontractoutin26days,for$25.5M;anda45’-widetownhouseat9 East68thStreetfor$24.5M.LouiseclosedonanapartmentinthepreeminentRobertA.M.Sterndevelopment,220 CentralParkSouthfor$21.5M.

Louiserepresentsandsellspremierproperties,includingtheultra-luxuryprewarcooperativeapartmentsat960 FifthAvenueand770ParkAvenue,luxurycondominiumsinbuildingssuchas988FifthAvenueandextraordinary townhouses,whichshehashostedonWNBC,CNBC’sHighNetWorth,andNBC’sOpenHouseNYC.ShehasrepresentedthebuyerandsellerforimportantapartmentsatthePierreHotel,primeinvestmentpropertiesincludingin TribecaandtheUpperEastSide,andtherentalofa12,000-square-footapartmentwithswimmingpoolatOlympic Tower.HertransactionsandexclusivelistingshavebeenfeaturedinTheNewYorkTimes,TheWallStreetJournal, WMagazine,VanityFair,TheNewYorkPost,TheNewYorkObserver,NewYorkMagazine,CBSMoneyWatch, USNews&WorldReport,AccessHollywood,andElleCanada.

Oneofthecity’smostoutstandingnegotiators,Louiseisknownforherexpertiseinmarketingherclients’properties.Her clientsincludeaﬄuentfamiliesworldwide,theﬁnancialcommunity,corporations,andcelebrities.Louise isknownforherin-depthknowledgeoftherealestatemarket,herprofessionalism,anddiscretion.Sheisamember oftheRealEstateBoardofNewYork.

Louiseisinvolvedinavarietyofcharitableactivities.Hermanyinterestsincludearchitecture,art,music,ﬁlm,theater,andliterature.

Louise’sdaughterisa graduateofYaleUniversityandHarvardUniversitySchoolofPublicHealth.

TOWNHOUSESCOMMERCIALPROPERTIES

• 9EAST68THSTREET

• 36-38EAST74THSTREET

• 11EAST82NDSTREET

• 301EAST61STSTREET

• 125EAST65THSTREET

• 118EAST70THSTREET(twice)

• 125EAST70THSTREET(twice)

• 120EAST71STSTREET

• 132EAST71STSTREET

• 138EAST71STSTREET

• 167EAST79THSTREET

• 150-152EAST81STSTREET

• 164EAST83RDSTREET

• 210EAST72NDSTREET

• 34EAST74THSTREET

• 57EAST78THSTREET

• 16EAST81STSTREET

• 166EAST83RDSTREET

• 16EAST85THSTREET

• 438EAST87THSTREET

• 92WARRENSTREET

• 84WHITESTREET

• 92WARRENSTREET

• 301EAST61STSTREET

• 609-611WEST46THSTREET

• 613WEST46THSTREET

• 615WEST46THSTREET

• 610WEST47THSTREET

• 624-636WEST47THSTREET

LouiseBeitrepresentedthebuyerand/orthesellerinthelistofselectedsoldpropertiesbelow.

COOPERATIVES,CONDOMINIUMS,ANDCONDOPS

• 927FIFTHAVENUE9THFLOOR

• 14EAST75THSTREET,PH12A

• 260PARKAVENUESOUTH,PHA

• 575PARKAVENUEAPT206-208

• 160EAST72NDSTREETFL11 (SECONDTIME)

• 220CENTRALPARKSOUTHAPT 36B(SECONDTIME)

• 220CENTRALPARKSOUTHAPT 36B(FIRSTTIME)

• 502PARKAVNEUEAPT19D

• 575PARKAVENUEAPT1501

• 575PARKAVENUEAPT807

• 15CENTRALPARKWESTAPT2E

• 2BEEKMANPLACEAPT15/16C

• 1965BROADWAYAPT18A

• 1CENTRALPARKSOUTHAPT607

• 1CENTRALPARKSOUTHAPT906

• 1CENTRALPARKSOUTHAPT1608

• 1CENTRALPARKWESTAPT38D

• 15CENTRALPARKWESTAPT9M

• 435EAST52NDSTREETAPT8B

• 411EAST53RDSTREETAPT2H

• 400EAST56THSTREETAPT38J

• 117EAST57THSTREETAPT45E

• 304EAST65THSTREETAPT6B

• 131EAST66THSTREETAPT10/11B

• 169EAST69THSTREETAPT11A

• 2EAST70THSTREETAPT12A

• 33EAST70THSTREETAPT4C

• 155EAST72NDSTREETAPT9/10B

• 23EAST22NDSTREETFL11

• 325EAST72NDSTREETAPT3C

• 135EAST74THSTREETAPT3A

• 120EAST75THSTREETAPT7CE

• 65EAST76THSTREETAPT10B

• 3EAST77THSTREETAPT12A/B

• 3EAST77THSTREETAPT14C40

EAST84THSTREETAPT4A

• 205EAST85THSTREETAPT18E

• 205EAST85THSTREETAPT18F

• 50EAST89THSTREETAPTPHC

• 50EAST89THSTREETAPT32E

• 1EASTENDAVENUEAPT8A

• 120EASTENDAVENUEAPT15B

• 641FIFTHAVENUEAPT46/47A

• 740ParkAvenueAPT400

• 812FIFTHAVENUEFL18

• 825FIFTHAVENUEAPT2A

• 825FIFTHAVENUEAPT21A

• 857FIFTHAVENUEAPT8FLOOR

• 880FIFTHAVENUEAPT11C

• 907FIFTHAVENUEAPT5A

• 923FIFTHAVENUEAPT19A

• 923FIFTHAVENUEAPT19B

• 955FIFTHAVENUEAPT2B

• 960FIFTHAVENUEAPT10A

• 960FIFTHAVENUEAPT11A

• 988FIFTHAVENUEFL10

• 988FIFTHAVENUEFL11

• 988FIFTHAVENUEFL14

• 993FIFTHAVENUEAPT5A

• 1035FIFTHAVENUEAPT10C

• 1107FIFTHAVENUEAPT7N

• 1120FIFTHAVENUEAPT6A

• 10PARKAVENUEAPT27J

• 30PARKAVENUEAPT4/5C

• 77PARKAVENUEAPT9E

• 480PARKAVENUEAPT20A

• 575PARKAVENUEAPT107

• 575PARKAVENUEAPT207/208

• 575PARKAVENUEAPT301

• 575PARKAVENUEAPT409

• 575PARKAVENUEAPT507

• 575PARKAVENUEAPT1408-09

• 700PARKAVENUEAPT20A

• 760ParkAvenueAPT17/18A

• 770PARKAVENUEAPT16/17D

• 784PARKAVENUEAPT7B

• 785PARKAVENUEAPT4C

• 785PARKAVENUEAPT19C

• 829PARKAVENUEAPT9/10A

• 830PARKAVENUEAPT4/5C

• 840PARKAVENUEAPT11B

• 863PARKAVENUEAPT5E

• 925PARKAVENUEAPT11/12

• 925PARKAVENUEAPT13/14

• 930PARKAVENUEAPT12N

• 1075PARKAVENUEAPT8B

• 1088PARKAVENUEAPT9D

• 25SUTTONPLACEAPT7A

• 30SUTTONPLACEAPT11A

• 146WEST57THSTREETAPT 66/67D

• 101WEST67THSTREETAPT44

• 145WEST86THSTREETAPT7B

• 685WESTENDAVENUEPH17B

18 East 76th Street, Townhouse

LISTEDBELOWISABRIEFSELECTIONOFARTICLESFEATURINGMYLISTINGSANDSALES:

18 East 76th Street, Townhouse

PRESS (CONTINUED)

18 East 76th Street, Townhouse

PRESS (CONTINUED)

18 East 76th Street, Townhouse

WhilemanyNewYorkCitypenthousesareallaboutstarkminimalism,thereisalsoafactionoffolksforwhommoreismorewhenit comestotheﬁnerthingsinlife.ManyofthesefolksliveonParkAvenue,wherethissumptuousﬂatislocated.

Thecondo’spreviousownersengagedsuper-FrancophiledecoratorJuanPabloMolyneuxtogivethepenthousethatjenesaisquoi. The5,000-square-footduplexhasfourbedroomsand fourfullbathrooms,plusacoupleofpowderrooms,andthesalealsoincludesa 653-square-footguestorstaﬀpenthouseonalowerﬂoor,aswellasaprivatewinecellarandtwostorageroomsinthebasement.The unitisreppedbyLouiseBeitatSotheby’sInternationalRealty.

Thebuildingwasonlycompletedin1998,butitwasbuiltintheold-fashionedstyle,withahandsomelimestone andbeige-brickexteriorandallmannerofwhiteglovesservicesthatpeoplewhopaytensofmillions ofdollarsforanpenthousewant.Pastresidentsofthe slim43-storytowerincludeL.A.ReidandFrancoisPinault,whileAliceWalton—yes,theWal-Martheiress—paid$25million forher duplexcondobackin2014.Amenitiesavailabletoresidentsinclude:full-timeconciergeandvaletservices,awindowedprivatesitting roomoﬀthelobby,aﬁtnesscenter,adiningsalonwithcateringkitchen,aconferenceroom,and24-hoursecurity.

Visitorstothehigh-ﬂoorpenthousearegreetedwithﬂoorsofmarbleandonyxin theentry.Thenthey’llenjoythe11’5”ceilingsand hugewindowsthatframefantasticviewsofParkAvenue,theManhattanskylineand,beyondCentralPark,theGeorgeWashington Bridge.

The30’x20’livingroomwasdesignedintheelegantFrenchModernestyle,withparquetdeVersaillesflooring,Venetianplasterwalls, anda19thcenturyFrenchscagliolawood-burningfireplaceasacenterpiece.Offthelivingroomisacornerlibrary,andthenthereisa 20’formaldiningroomwithmoreparquetdeVersaillesandwindowswithviewstothePierreHotelandtheparkbeyond.

ThekitchenishugebyManhattanstandards,andoffers amarblefloor,centerisland,marblecounters,abreakfastareaandastaffbathroom.Upstairsarefourbedrooms,includingthelargemaster,withviewsof CentralPark.Theen-suitemasterbathislinedwithluxuriousonyx,whiletherearetwowalk-inclosets forthepenthouse’sowners.Don’tworry,theotheren-suitebathroomsarekittedoutin onyxaswell.

ThelavishFifthAvenuepenthouseonceownedbylegendaryjewelerHarryWinstonhashitthemarketfor$32.5million.Perchedinaclassicprewarbuilding,thefull-ﬂoorunitcomeswithsixbedroomsand55feetofdirectCentralParkviewsoverlookingtheConservatoryPond. Thecurrentowner—acollectorofrareEuropeandecorativearts—purchasedthe5,700-square-footaeriedirectlyfromtheKingofDiamonds himself,whoreportedlyheldswankydinnerpartieswithupwardsof100guestswithinthepalatialspread.Winston,wholaunchedhisnamesake jewelrybusinessin 1932andisknownfordonatingtheHopeDiamondtotheSmithsonianInstitution,passedawayin1978.

Boastingfourexposures,theninth-floorabodeisbrimmingwithevocativearchitecturaldetails,amongthemoriginal1917moldings,herringbonefloors,fourfireplaces,andsoaringceilings.Glamorousroomsincludeasunshine-yellowformaldiningroom,wood-paneledlibrary, andaprivateentrygalleryperfectfordisplayingworksofart.

18 East 76th Street, Townhouse

HarryWinston,the“KingofDiamonds,”wasgiventhatillustrioustitleforareason.Therenownedjewelerowned famousgemssuchastheHopeDiamondinhislifetimeanddesignedsomeofthemostexquisitepiecesinthe world.Alongtheway,healsofoundrealestatetreasures.Atleast,onethatwecansee.Thismajestic,full-ﬂoor UpperEastSidepenthouseoncebelongedtoHarryWinston.Listedfor$32.5million,itsstaggeringpricecould insteadbuymanysparklingthings.But,it’sallaboutpriorities.

Asclassicasadiamond,thehome’straditionalstyleandCentralParkviewsexudea timelessNewYorkCityfeel. ThecurrentsellerpurchasedtheabodefromWinston,soithasbeencherishedformanyyears.Ithasalsobeen aprimeplacetodisplaytheseller’sextensivecollectionofAmericanartworkandfurnishings,includingatable whereGeorgeWashingtonplayedcards.

Thoughtheseuniqueitemsdon’tcomewiththe5,740-square-footspread,fourexposuresdo.Encompassing theentire9thﬂoor,the storiedManhattanhomeoﬀerscompleteprivacyandpeacewithfar-reachingcityviews. Whetheryouareinthelibrary,livingroom,eat-inkitchen,oroneofthesixgraciousbedrooms,Manhattan’sglisteningbuildingsmakeabeautifulbackdrop.

Thecirca-1917buildingitsitsin,locatedat927FifthAvenue,alsohasaNewYorkstorytotell.Ahawkknownas PaleMalefamouslymadeanestonthefacade.

Representingallthishistory,LouiseBeit,Sotheby’sInternationalRealty–EastSideManhattanBrokerageand JohnBurgerofBrownHarrisStevenhavethelisting.

Youwouldexpectnothinglessthan24-caratluxuryinasprawling5,470-square-foot“jewel”ofanpenthouseon NewYork’stonyFifthAvenue,onceownedbyjewelertothestars,HarryWinston.

Taking-uptheentireninthﬂoorofthelandmark927FifthAvenuebuildingoverlookingNewYork’sCentralPark, thissprawling,14-roomresidencewashometoMr.Winstonformorethan26years.

LouiseC.Beit,listingbrokerwithSotheby’sInternationalRealty,tellsRobbReportthatWinstonpurchasedthe penthousein1950andspentayearrenovatingitbeforemovinginthefollowingyear.

Andthroughoutthepenthouseareﬁnearchitecturaldetails,likeherringbonehardwoodﬂooring,originalplastermoldingsandsashwindows.

“Thispenthousealmostdefinestheexpression“Location,location,location”addsBeit.“WithMadison Avenue,ParkAvenue,andofcoursetheflagshipHarryWinstonstore,beingclose by,there’saccessto someofthebestshoppingandrestaurantsNewYorkhastooffer.”

IconicjewelrydesignerHarryWinston’sformerFifthAvenuehomejusthitthemarketfor$32.5million, anditisanabsolutedream.Thishomeexudesalltheglamourandviewsonedesiresinapre-warpenthouse ontheUpperEastSide.Boasting5,740square feet,exquisitearchitecturaldetails,soaringceilings,original moldings,andherringboneﬂoors,it’strulyacrownjeweloftheAvenue’sGoldCoast.

Withsixbedroomsandfivebathrooms,thisresidencefeaturesamasterfullyconfiguredfloorplanthatallows forprivacywhenneededandplentyofopennessforhostingcocktailpartiesandholidaycelebrations.Plus, it’sidealforentertaining,asitfeatures55feetoffrontageonCentralPark,allowingitsownersandgueststo watchthesunsetovertheiconicNewYorklandmarkeveryeveningthroughitsoversizewindows.

18 East 76th Street, Townhouse

JunewasthebestmonthforNewYorkCity’sluxurymarketin…maybeever!Over600homestradedatover$2 millionduringthemonth,asbuyersandsellersrushedtocompletedealsbeforeaseriesofnewtaxeskickedinon July1.Todeterminewhichbrokersworkedaroundtheclockandmadeakilling,TheRealDealcrunchedthe numbersonthe25biggestresidealstocloseduringthemonth.

BasedonTRD’sanalysisofpublicrecords,thelargest25transactionsbydollaramountrangedfrom$18million to$79million,andalltookplaceinManhattan.Condominiumsalesdominatedthelist,thoughtownhousesaccounted foraboutathirdofthetransactions.Theabsenceofco-opsonParkAvenueinparticularstruckappraiser JonathanMillerasafurtherblowtothesubmarket,longassociatedwithluxuryliving.

“Theyarenolongerthemarketleadersinthehigh-endspace,asthepastﬁveyearshaveseenthemlosesigniﬁcant groundtocondos,”hesaid.

Thedealmakersonthesell-sidewerelargelyagentsfrommajorbrokeragesanddevelopers’in-housesalesteams. (Thereisnoavailablepublicrecordtoascertainthebuy-sidebroker,sobuyers’representativesareexcludedfrom thisanalysisunlesspreviouslyreportedbyTRD.)

Compass’LeonardSteinbergappearedthreetimesonthelist.Steinberg’ssell-sidedealsalongsideotherCompass listingagents—includingClaytonOrrigo,KyleBlackmonandHerveSenequier—rangedfrom$18.5million tonearly$20million,foratotalof$57.9million.Compassbrokerswerethelistingagentsonﬁveofthe25 biggestdealstoclose inJune.

InlightofpastcriticismofCompass’newdevelopmentchopsandabilitytocatertoultra-high-net-worthclients, Steinbergsaidthebrokerage’sperformancewas“amomenttocelebrate.”

Buthesaidhe’snotbaskingintheafterglowofJune’ssuccesses:“Thereisnoﬁnishlineinrealestate,it’sthe never-endingrace,”hesaid.“I’mnervousuntilthechecksclear.ThenI’mnervousaboutwherethenextcheck willcome[from].Thatisthelifeofanagent,it’seternalanxiety.”

Meanwhile,AdamModlin’sboutiqueﬁrm,ModlinGroup,handledthreeofthetopdeals,includingthemonth’s secondbiggesttransaction,therecordsaleofﬁnancierPhilipFalcone’sUpperEastSidetownhouse,at$77million.

ModlinalsoteamedupwithDouglasElliman’sOrenandTalAlexanderononeofthedeals.Alltold,the dollarvalue ofsalesModlinworkedonwithinTRD’stop25rankingtotaledawhopping$125million—the highestofanyindividualbroker.

Modlindescribedhisﬁrm’sapproachasa“curated,bespoke,familyoﬃceforrealestate,”wherehe’sinvolved ineachtransactionandmaintainscloserelationshipswithhisclients.

18 East 76th Street, Townhouse

“Theyarenolongerthemarketleadersinthehigh-endspace,asthepastﬁveyearshaveseenthemlosesigniﬁcant groundtocondos,”hesaid.

InlightofpastcriticismofCompass’newdevelopmentchopsandabilitytocatertoultra-high-net-worthclients, Steinbergsaidthebrokerage’sperformancewas“amomenttocelebrate.”

“Ultrahigh-networthindividualsareallgoingtowardsa familyoﬃcemodel”

Sotheby’sInternationalRealty’sagentshandledthreeofthemonth’stoptransactions.Takealookthroughtheslideshow belowtoseethetopdealsclosedinJuneandwhowasbehindeachtransaction.Afulllistappearsbelow.

12–36-38East74thStreet$25.5millionSeller:CharlesHuangbunsamrit

Seller’srepresentative:LouiseBeitofSotheby’sInternationalRealty

18 East 76th Street, Townhouse

JunewasthebiggestmontheverforsalesofluxuryresidentialrealestateinNewYorkCity,asaloomingJuly1taxincreasesenthundredsofbuyersscramblingtoclosedeals.Bynearlyanymeasure, themonth’ssalesactivityeclipsedallpreviousmarks,accordingtoaWallStreetJournalanalysisof proper-tyrecords.Itsetarecordforthemostsalesabove$2million,salesabove$10millionandeven salesabove$25million.Inall,morethan$4.8billioninpropertychangedhands.Thatwasthehighest month-lyamountsinceatleast2003whenthecitybeganloggingallindividualtownhouseandhome salesinitsonlinedatabase.

Asthedeadlinetobeatthetaxincreaseneared,thebuyingfrenzyonlyintensiﬁed.Ofthe673 Junetransactionsofatleast$2million,351closedintheﬁnalsevendays.Thatweekaloneaccounted formoreluxuryclosingsthanallbut10individualmonthsonrecord.

ThecascadeofdealssuggeststhateventhebehaviorofveryaﬄuentNewYorkerscanbe inﬂuencedby thelureofamodesttaxsavings.Thenewtransfertax—aone-timepaymentonanypropertysellingfor morethan$2million—isn’thuge.Itrangesfrom0.25%,or$5,000,ona$2millionsale,to3.15%on salesof$25millionormore.

Yettheywerehighenoughtobrieﬂytransformthemarket,whichhadbeeninaslumpfor severalyearsoffallingsales,pricecutsandrisinginventory.“Asenseofurgencyistheonethingthat hasbeenmissingfromNewYorkCityrealestateforyears,”saidRyanSerhant,abrokeratNestSeekersInternational.Hesaidhisteamhaditsbestmonthever,rackingupnearly$160millioninsales.“All ofasudden,there wasasprinttoclose.”

Thesecond-biggestmonthforoveralldollarvalueofsalesandhigh-endsalesfor$10millionormore wasalsotax-related.InDecember2012,sellersscrambledtoclosedealsbeforethenewyear,when higherratesoncapitalgains,includinggainsonreal-estatetransactions,wentintoeﬀectforhigher-incometaxpayers.

Buttherewasagreaterrushthistime,brokersandlawyerssaid.Thenewtaxes—onbothbuyersand sellers—wereanunexpectedlast-minuteadditiontotheNewYorkstatebudgetadoptedbyGov.AndrewCuomoandtheStateLegislature,wherebothhouseswerecontrolledbyDemocratsfortheﬁrst timeinyears.

RaphaelDeNiro,abrokeratbrokerageDouglasElliman,saidhisteam’ssalesalsosoaredtotheir high-estinyears.“Everybodyatthetopofthefoodchainknockeditoutofthepark,”hesaid.

Somebuyersdidn’tmakethedeadline.ScottClaman,areal-estatelawyerwhoscheduledbackto-back closings,saidhisbuyerwaslookingtocloseonthepurchaseofatwo-bedroom,twobathtownhousein aglasstowerinTribecaforjustunder$3million.

Butatthelastminute,thebuyer’sbankdiscoveredthatthecondohadn’tupdateditsfloodinsuranceto reflectnewfloodmaps.Bythetimetheproblemwasfixed,itwastoolate,hesaid.ThedealclosedonJuly 15.

BenShaoul,presidentofMagnumRealEstateGroup,whichdevelopedthecentury-oldartdecobuild-ing knownas100Barclay,saidhewouldhelpbuyerswhomissedthedeadlinebyreimbursingthemthecostof thetax.

Anumberofmillionairesandbillionaires,whofacedthesteepestincreaseintransfertaxesunderthenew law,rushedtobuy.Sixteentransactionsclosedfor$25millionormoreinJune,morethaninanyother monthandaboutseventimesthatofanaveragemonth.

FiveofthesebigsalesclosedinthelastweekinJune,includinga40-foot-widemansiononEast67th Streetthatsoldfor$25.5milliononJune28,thelastbusinessdaybeforethestartofthenewtax.Itwent intocontractthesameday.

TheJunesalesincludeda $51.6millionpurchasedbyAmazon.comInc.ChiefExecutiveJeﬀBezos,and themostexpensivetownhousesaleinManhattan,a$77.1millionmansiononEast67thStreetsoldby hedge-fundmanagerPhilipFalcone.Thebuyersavedmorethan$2.2millionbyclosingbeforeJuly1.

Areportbyreal-estatelistingsiteStreeteasy.comfoundthatdespitethespikeinhigh-endclosings,sales oflower-pricedtownhouses,where taxesdidn’tchange,fellby5.8%inJune.

Oncethetransfertaxtookeﬀect,salesofthemostexpensivetownhousesfaltered.DonnaOlshan,abrokerwhotrackssalesofmorethan$4million,foundthatonlyonecontractforantownhouselistedfor$10 millionormorewassignedduringthefollowingfourweeks.

18 East 76th Street, Townhouse

ThebiggestsaleinJulywasasprawlingat220CentralParkSouthpurchasedbySting.

ByVivianMarino

LuxuryhomesalesinManhattanslowedinJulyfromthedizzyingpaceofthepreviousmonth,whenbuyersrushedto avoidNewYorkState’shigher“mansiontax.”Butremnantsofthebriskactivitywerestillaround,andthisincludeda$65.8 millionpurchasedbytheBritishrockerSting.

AnumberofrecordedtransactionsmanagedtomisstheincreaseinthepropertytransfertaxthattookeﬀectJuly1.The reasonswerepurelytechnical:Theclosingdocumentswereeithertime-stampedinJunewhenﬁledwiththeNewYorkCity Registrarorelsethesalescontractsweregrandfatheredin.

“Whowouldn’twanttosaveafewpercentonasubstantialsalebymovingtheclosingdatebeforetheJuly1deadline,”said JonathanJ.Miller,arealestateappraiser,notingthatthesalesofhomespricedfrom$2millionto$5millionjumped37 percentinthesecondquar-ter,comparedwiththesameperiodin2018.Previously,allresidencessellingfor$1millionor moreweresubjecttoaﬂat1percenttaxonthepurchaseprice;itnowrisesincrementally,upto3.9percentforsalesof$25 millionormore.

ManyoftheJuly’sbiggestrecordedpurchasesmadetheold-taxdeadline,likeatriplexat220CentralParkSouththatwas boughtbySting,usinghisrealname,GordonSumner.Alsomakingthecutwasa$34.2milliontriplexsaleat11East68th Street,alongwithtwotownhousesat160East72ndStreet,onethatsoldfor$30.5millionandonefor$26million,anda high-ﬂoorunitat160East72ndStreetthatclosedat$29.5million.

Themonth’sothernotabletransactionsincludedthesaleofBarbraStreisand’sformertownhouseonCentralParkWestand theformertownhouseownedbytheGreekshippingtycoonAristotleOnassisontheFarEastSide.

GeorginaBloomberg,theyoungestdaughterofMichaelBloomberg,theformerNewYorkCitymayor,boughtantownhouseonCentralParkWest,whileAlexandervonFurstenberg,thesonofthefashiondesignerDianevonFurstenbergand theSwiss-bornaristocratEgonvonFurstenberg,soldoneonParkAvenue.

JamesCatherwoodHormel,theformerUnitedStatesambassadortoLuxembourg,boughtacondoinTriBeCa,andAlan Blinken,whoservedasambassadortoBelgium,soldaco-opinTurtleBay.Also,theactorJ.K.Simmonsandhiswife, MichelleSchumacher,apro-duceranddirector,acquiredaGreenwichVillagetownhouse.

Sting’snewtriplexisinthe18-story,10-unitvillabuildingofthelimestone-clad220CentralParkSouthcomplex,designed byRobertA.M.SternArchitects;itdirectlyfacesthepark,withthemain65-ﬂoortowerrisingbehindit.

Thetownhouse,whichhada$70millionaskingprice,has5,800squarefeet,andthreebedroomsandﬁveandahalfbaths, accordingtothelistingwiththeCorcoranGroup.Thebrokerrepresentingthesponsor,DeborahKern,declinedtocomment onthetransaction,asdidthelawﬁrm,Fried,Frank,Harris,Shriver&Jacobson,whichrepresentedSting.(Ms.Kernalso listedtownhouseNo.44B,whichjustsoldfor$26.8million.)

StingmanagedtocircumventthenewmansiontaxbecauseheenteredintoacontracttobuytheunitinJune2016.(Theold ratesweregrandfatheredinforcontractssignedbeforeApril1.)Lastyearhesoldaat15CentralParkWestfor$50million. TheothertriplexsalewasattheMarquand,acondoconversiononEast68thStreetandaquickstrollfromCentralPark. Theunithadbeenlistedfor$36million.

Thehouse,builtin2008,has11,300squarefeet,withsixbedrooms,sevenfullbaths,fourpowderrooms,anartstudioand astaﬀtownhouse.Therearealso1,500squarefeetofoutdoorspacethatincludesadiningatriumandterracesonthesecond andthirdlevels.

OntheUpperEastSide,atownhouseatNo.36-3874thStreetsoldfor$25.5million.Italsohasagarage(fortwovehicles), alongwithagym,and1,500squarefeetofoutdoorspace(inthereargarden).Thehouseis40feetwidewith14,000square feetofinteriorspaceoverﬁvelevels.Ithas12bedrooms,eightbathsand10ﬁreplaces.ThesellerswerelistedasPauland CharlesHuang.

Aat24LeonardStreet,anine-storycondominiumwithjustseventownhouses,closedat$24million.Thetownhousesitson thetoptwoﬂoorsandhas7,100squarefeetwithfourbedroomsandfourbaths.ItwassoldbythehedgefundmanagerHarsh Padia.

TheformerhomeofMs.Streisand,aat320CentralParkWest,at92ndStreet,a.k.a.theArdsleyco-opbuilding,soldfor $10.5million.

Thesellers,RichardT.Prins,alawyer,andConnieSteensma,aretiredconsultant,hadamucheasiertimesecuringabuyer thanMs.Streisanddid.Theirdealclosedjusttwomonthsaftertheunitwaslistedfor$11.25million.Ontheotherhand,Ms. Streisandsawthetownhouselingerforfouryearswhenshewasselling,aftertheco-opboardrepeatedlyrejectedpotential buyers,reportedlyincludingMariahCarey.Mr.PrinsandMs.SteensmaboughtthetownhousefromMs.Streisandfor$4.25 millionin2002.

Onassis’sformertownhouse,overlookingtheEastRiverat16SuttonSquare,soldfor$13million.Hehadlivedinthe four-storybrickbuildingwithhisﬁrstwife,TinaOnassis,intheearly1950s.

ThemostrecentsellerwastheestateofJohnC.Whitehead,abankerandbusinessmanwhowasthechairmanoftheLower ManhattanDevelopmentCorporation,whichledtherebuildingeﬀortafter9/11.

The4,400-square-foothouse,whichwasfullyrenovatedinthemid-1980s,hasfourbedroomsandfourandahalfbaths,as wellasanabundanceofoutdoorspace,includinganenormous,river-facingenclosedgardensharedwith13neighboring townhouses.

Ms.Bloomberg,anequestrianandphilanthropist,usedatrusttobuyaco-opat101CentralParkWest,between70thand71st Streets,for$10.2million.SheboughtitfromtheestateofthesocialiteSherryBernstein,whodiedlastyear.

The12th-floortownhouse,whichhasmorethan3,100squarefeet,offersstunningparkviews.Itcontainsthreebedroomsand threeandahalfbaths,plustwostaffbedroomsandabath.

Mr.vonFurstenberg,thefounderandchiefinvestmentoﬃcerofRangerGlobalAdvisors,soldantownhouseonthe53rd ﬂoorof520Park.Thepricewas$10.8million,whichwasonlyslightlymorethanwhathehadpaidforitlastfall,also throughatrust.

The1,789-square-footunit,withexpansivecityscapeviews,hastwobedroomsandtwoandahalfbaths.

Mr.Hormel,theformerambassadortoLuxembourg,paid$11.3millionfora71st-floortownhouseof30ParkPlace,a.k.a.the FourSeasonsPrivateResidencesNewYork.Thehalf-floorresidence,extending3,700squarefeet,offerssweepingviewsof theHudsonRiverandMidtown.Itcontainsfourbedroomsandfiveandahalfbaths,plusafamilyroomandlaundryroom. Mr.Hormel,aphilanthropistwhoservedduringtheClintonadministration,wasthenation’sfirstopenlygayenvoy.Hewas alsoagrandsonofGeorgeHormel,thefounderoftheHormelFoodsCorporation.

TheformerambassadortoBelgium,Mr.Blinken,andhiswife,MelindaBlinken,soldafourth-ﬂoorco-opat450East52nd Street,a.k.a.theCampanile,for$5.5million.Throughoutthethree-bedroom,three-and-a-half-bathhomearestunningEast Riverviews.

18 East 76th Street, Townhouse

TheﬁrsttimeThuLeshertouredherfuturehome,shecouldn’tseepastitsdatedlook,withheavyfurnitureand draperies.Shechangedhermindtwoyearslater,whentheantebellumhomebecametheCharlestonSymphony OrchestraLeague’s2014DesignerShowHouseandreceivedasweepingface-lift,withfreshwallpaint,custom-madecurtainsandnewlightﬁxtures.

InJuneofthatyear,Dr.Lesher,aprofessorattheCollegeofCharleston,andherhusband,AaronLesher,apediatricsur-geon,boughtthesix-bedroompropertyfor$1.3million.“Itwasabsolutelytransformed,”shesays.“I neededsomeonetoshowmethepotentialofthehouse.”

Atshowhousesacrossthecountryeachyear,interiordesignersworktheirmagiconaluckyhome(oftenadifferentdesign-erforeachroom).Designersshoulderthecost,withnochargetothehomeowner,togetexposure fortheirwork.Visitorspayanadmissionfeetotourtheshowhouse,withtheproceedsusuallybenefitingalocal charity.Removable itemsandde-corusedintherenovationareoftenremovedaftertheshow,althoughfixeditems (wallpaper,paint)usuallyremain.Somehomesareforsale.Ifthepropertyislisted,sellerswagerthatfoottraffic, mediabuzzandvisualupgradescanexpediteandimproveasale.

“Thisisstagingonsteroids,”saysMargaretvonWerssowetz,anagentwithHandsomePropertiesinCharleston whoissell-ingthisyear’sCharlestonShowHouse,a1903Victorianlistedfor$1.65million.

Atleast25%oftheshowhousesinthe47-yearhistoryoftheKipsBayDecoratorShowHouseeventinNew YorkCityhavesoldwithin12monthsoftheexhibit,saysDanielQuintero,executivedirectoroftheKipsBay Boys&GirlsClub,theevent’sbeneficiary.Thisyear’sshowhouse,astately,12-bedroom,eight-bathroomUpper EastSidetownhousecurrentlylistedfor$29million,hasbeendeckedoutwithcrownmoldingandfireplaces, hand-paintedmuralsandcrystal-encrustedchandeliers.TheannualDecoratorShowHouseinWichita Falls,Texas,benefitingtheWichitaFallsFaithMission,whichoperatestwolocalhomelessshelters,hassoldduringorsoon aftertheeventninetimesinits11-year-history,accordingtoFrancesAnneManning,directorofdevelopmentat thecharitableorganization.“Attractingbuyersthroughthisprestigiouseventandshowingthemahousedecorated inthiswaycanhelpthemfeelthatit’sahigh-endhomeworththeprice,”saysAllisonGray,areal-estateagentin WichitaFalls,locatedbetweenDallasandOklahomaCity.

In2014,aﬁve-bedroomnearMidwesternStateUniversityhadbeenforsalefortwoyearsbeforebecoming thatyear’sshowhouse.WichitaFallslocalsBrittandKristiMilstead,whohave threechildren,boughtthe 3,800-square-foot-propertyfor$240,000fourmonthsaftertheevent.RealestatewebsiteZillownowvaluesit at$306,000.Theshowhouseimprove-mentshadmadeitattractiveenoughtobuy,saysMr.Milstead,47,butit neededmorework.Floorshadtobereﬁnished,andkitchenandbathroomsrequiredupdating. ButtheMilsteadslikedthelivingroom,whichshowhousedesignershadpaintedalightmintgreenwithadarker greentrimthatwascontinuedintheformaldiningroom.There,itwaspairedwithwallpaperthathadamedallion pattern.“Beingashowhouse helpedsellthathouse,”saysMr.Milstead,directorofsalesatatelevisionstation. ”Itprovidedtouchesthatneededtobedoneandthatthesellerwasn’twillingtomake.”

Localdesignersinstallednewkitchencabinets,removeddatedfoliage-inspiredwallpaperandrepaintedwallsina neutralpalette.Thehouse’slistingtouteditsfreshrenovationandprominenceasashowhouse.KristinaandJohn Dietrickboughttheﬁve-bedroompropertyfourmonthsaftertheshowhouseeventfor$514,000.Today,Zillow estimatesitiswortharound$581,000.Withouttheupgrades,theywouldhavebalked.“Itwouldhavebeentoo muchwork,”saysMs.Dietrick,ownerofahumanresourcesoutsourcingﬁrm.“Thecoolthingwithadesigner showhouseisthattheydotheheavylift-ing.”Ms.Dietrick,50,recallsliking80%oftheshowhousedesigns.She removedallofthewindowtreatments,paintedoverstencilartonthediningroomceiling,andchangedthekitchen cabinetsfrombrowntoablackthatshefeltwouldlookbetterwiththeappliancesandquartzcountertops.“The kitchencabinetryhadarusticlook,whiletherestofthehouse hadmoreofasleek,modernlook,”sheremembers.

Inthe2014CharlestonShowHouse,theLesherskeptonlyburgundy-coloreddrapesinthestudyandbrightpink valenceswithamatchingpalepinkbamboowallpaperinthemasterbedroom.Firsttogoaftertheshowhouse ended:purplewallsandceilings.“Thecoloroftheyearwaspurple—itwaseverywhere,”recallsDr.Lesher,42. Thecouplepaintedovertheshadeineveryroombuttheirdaughter’sbedroom.Theyspent“atleasthalfamillion”dollarsonadditional,structuralren-ovations,saysherhusband,42.Thecosmeticchangesfortheshow house,donatedbyparticipatingdesigners,savedthemasmuchas$30,000,heestimates.Zillownowvaluesthe 5,100-square-footsix-bedroom,31/2-bathroomhomeat$1.99million.ButtheLeshershavenoplansofselling. “Ifwesoldittoday,wewouldbeingoodshape,butwe’renotsellingit,”saysDr.Lesher.

Notallshowhouseredesignshavethedesiredmarketingimpact.Ifdesignsvarytoomuchbetweenrooms,real-estateagentssay,theycanhinderasale.“Theproblemwithdesignershowcasehomesistheydon’tﬂow,”says TopekaagentJohnValleywhosoldtheDietrickstheirhome.“Oneroomlooksthisway,oneroomlooksthat way.Itdoesn’thaveanycontinuity.”InPalmSprings,JamesLeeandDominickSpataforaboughtthemidcentury modernshowhousethatwaspartofthetown’s2014ModernismWeekshortlyafterthefestivalendedthatyear.Its lookwascoordinatedbyChristopherKennedy,alocalinteriordesignerandpriorownerofthehome.

“Iserveasthecreativedirector,”saysMr.Kennedy,whohasputtogetherfourshowhousesanddescribeshisstyle as“combiningJet-SetnostalgiawithCaliforniamodernism.”

Forthe2014showhouse,hesetaneutralcolorpaletteandensuredthatpermanentfeatures,suchasfloors,tiles andbath-roomfixtureswouldworktogether.Messrs.LeeandSpataforasaysomeofthewhimsicaldesignstook themoutoftheircomfortzone,whichtheylikedbecause itexposedthemtocutting-edgedécortheyhadnotseen before.ItincludedagoldceilingintheTVroom,asinkthatlightsupinafluorescentblueinonebathroomand turquoiseandblackwallpaperwithfish,pairedwithablackceiling,inthepowderroom.Onestretchtoofar: hand-paintedzebra-patternedwallpaperinthemasterbedroomthattheyremoved.

Thecouple,whoseprimaryresidenceisintheMarinadelReyarea ofLosAngeles,boughtthe3,000-square-foot, four-bedroompropertyfor$1million,slightlybelowtheaskingpriceof$1.1million,whichhadbeenlowered fromtheinitialpriceof$1.4million.Theystillpaidapremiumtotheaveragesquare-footpriceinPalmSprings’ IndianCanyonneighbor-hoodin2014,saysRonaldScottParks,abrokerwithPaciﬁcSotheby’sInternationalRealtyinPalmSprings.Mr.Parksestimatesthehome’scurrentvaluebetween$1.25millionand$1.3million.Back in2014,thecouplespentlessthan$10,000onadditionalimprovements.Aftertheirpurchase,theyweretaken abackwhenlocalsmentionedthattheyhadbeenintheirhouse,buttheynowenjoyitsprominence.

“Initially,youfeelsoexposed,”saysMr.Spatafora.“Butit’sactuallyfuntotalkaboutit.”

18 East 76th Street, Townhouse

AnUpperEastSidemansionthatwashometotheBroadwayproducersHowardandJanetKaganforthelast dec-adeﬁnallysoldaftermorethanayearonthemarketandaheftypricereduction.

Theelegantlimestonestructure,at11East82ndStreet,wasacquiredbyananonymousbuyerfor$30.1million, makingitNewYorkCity’smostexpensiveclosinginMarch.TheKagans,whoseproductionsinclude“Tuck Everlasting”andtherevivalof“Pippin,”boughtthelate-1890shousein2009for$24.5million,thenundertook atop-to-bottomrenovation.Whentheyputthe22-roomhomebackonthemarketin2017,theyinitiallysought $44million.

Thiswasn’ttheonlyspruced-uptownhousetosellatabigdiscountlastmonth.InGreenwichVillage,acarriagehouseat23CorneliaStreet,wherethepopstarTaylorSwiftoncelived,closedat$11.5million,lessthan halfitsoriginal$24.5millionpricefromtwoyearsago.

Afewblocksaway,attheGreenwichLanecomplex,anewtownhousefaredbetter,sellingforalmost$22 mil-lion,nearertoits$25millionpricetag.

AmongtheothernotableMarchclosingswerefourtownhousesat220CentralParkSouth,eachformorethan $20million,includingtwothree-bedroomunits,onthe40thand41stﬂoors,whichsoldforaround$23.4millionapiece.Theluxuryhigh-risesetthenationalrecordforthehighestpricepaidforasingleresidence—$240 mil-lionforafour-levelunit—inFebruary.

ElsewhereontheUpperEastSide,LawrenceHerbert,thecreatorofthePantoneColorMatchingSystem,sold hisfull-ﬂoorco-opat778ParkAvenue,andatneighboring740Park,alongtimeresidentsoldhis.Also,two town-housesatthePlazaResidencesat484GreenwichStreetclosed.

Downtown,theOscar-winningﬁlmmakerPaulHaggisfoundabuyerforhisSoHoloft,andRonandMichelleSaltz, ownersofa largeﬂowerfarminConnecticut,boughttheremainingat160East72ndStreetinTriBeCa. Theneo-ClassicalmansionsoldbytheKagansissixstorieshighand25feetwide.ItstandsalongsideotherstructuresofsimilarsizeandgrandeurbetweenFifthandMadisonAvenues,aquickstrollfromCentralParkandthe MetropolitanMuseumofArt.

Thebuildinghas12,729squarefeetinside,alongwithampleoutdoorspacethatincludesa gatedfrontgarden,a spaciousreargarden,andaterraceontheparlorlevelandfourthandsixthﬂoors.Thereisalsoabasementwitha largewinecellarandstoragerooms.

Thetownhousecontainsninebedrooms,sevenfullandtwohalfbaths,twoeat-inkitchens,andalargerecreation roomandden.Themastersuiteencompassesthethirdﬂoorandfeaturesaseparatelibrary,plustwobathsandan oversizedressingroom.

Althoughthehousewascompletelyredone,withrenovationsledbythearchitectStephenWang,manyoriginal detailsfromthe turnofthelastcenturyremain.Amongthem:sixmarbleﬁreplaces,inlaidwoodﬂooring,intri-cate moldings,wroughtironandbrassbalustrade,andtallioniccolumnsthatframethedrawingroom. Monthlytaxesonthepropertyare$15,910;LouiseC.BeitofSotheby’sInternationalRealtywasthelistingbro-ker.

18 East 76th Street, Townhouse

AtownhouseownedbyBroadwayproducersJanetandHowardKaganisincontract.

Itwaslastasking$29.5million—downfromits2017askingpriceof $44million.

TheRealDealﬁrstreportedthetrade.

The25-foot-widepropertyat11E.82ndSt.is12,729squarefeetandcomeswithninebedrooms.

Thesix-storyspread’smanytonyfeaturesincludethreeterracesandsixmarbleﬁreplaces.TheKagansareknown forproducing“Natasha,Pierre&TheGreatCometof1812”andotherhitsontheGreatWhiteWay.

ThelistingbrokerisLouiseC.Beit,ofSotheby’sInternationalRealty.

Justoverayear ago,TheRealDealreportedthatTonyAward-winningBroadwayproducersJanetandHoward Kagan(“TuckEverlasting,”“Pippin”)hadputthe25-foot-wide,12,729-square-footmansionat11East82nd Street,purchasedfor$24.5millionin2009,onthemarket,asking$44million.TheimpressiveUpperEastSide limestone-and-bricktown-housewasalsoknownforhavingpreviouslybelongedtoﬁnancierRonPerelman.The 1895buildinginallitssix-story,elevator-enhanced,GildedAgegloryhasjustbeenrelistedfor$29.5million,a heftyhaircutfromlastyear’sask.

Thoughhistoric,grandandgloriousitmaybe,therambling22-roommansionisn’tglaringinitsopulence.While it’spos-sessedofeverypossiblemodernconvenienceincludinganelevatorthatservicesalllevelsplusthebasementwinecellarandthetopﬂoorgym,centralairconditioning,asprinklersystem,doublepanewindowswith motorizedtreatmentsandsmarthomeA/V,WiFiandsecuritysystems,thehome’sinteriorsarebeautifullydecoratedinaconsideredandunderstatedstyle.

SituatedonatownhouseblockoffFifthAvenue,the homeoffersninebedrooms,sevenbaths,threeterraces,agarden,and13-footceilingsonthedrawingroomfloor.ANeo-Classicallimestonefaçadeandgatedgardenforecourt werede-signedbyarchitectHenryAndersen,inspiredbytheleadingarchitecturalfirmofitstime,McKim,Mead andWhite.

Thehome’smostrecentrenovationwashelmedbyarchitectStevenWangandinteriordesignerStevenGambrel. Turn-of-the-centurydetailshavebeenpreserved,includingsixmarblefireplaces,inlaidflooringofvariouswoods, intricatemold-ings,awroughtironandbrassbalustradeandtallIoniccolumnsthatframethedrawingroom.The home’sgardenflooropenstothegrandentrancegalleryfeaturinganinlaidmarbleandonyxfloor,asweeping staircase,acoatclosetandapowderroom.

Totherear,aperfectlycuratedandthoroughlymodernchef’skitchenisequippedwithMiele,Sub-ZeroandWolf appli-ancesincludingtwodishwashers,three ovensandtwosinks.Aninformaldiningroomishighlighted–and lit–bysolariumwindows.Oﬀthediningroomisalandscapedgardenwithseatingareasforoutdoorlivinginseason.

Thesecondflooroffersanentertainingspaceoftrulygrandproportionswithroomforatleast100partyguests. Hereyou’llfindasouth-facingdrawingroom,anopulentparlorwithagrandpianoandlargeformaldiningroom, allwithfire-placesandsoaringceilings.There’salsoabar,abutler’spantryandanotherlargeterrace.

Onthethirdfloorisapaneledlibrarywithafireplaceandcofferedceiling.Alsohereisthegorgeousmasterbedroomsuite,completewithfireplaceandsolarium,his-and-hersmarblebathsandtwodressingrooms.

Onthefourthﬂoorisachildren’sparadisewithfourbedrooms,plustwospaciousbaths,a laundryroomandanotherlargeplantedterrace.

18 East 76th Street, Townhouse

ByChrisPomorskiI10/07/145:46pm

WhenTonyandClareWhite boughtBunnyMellon’s townhouseat125East70thStreetfor$22.5million in2006—officiallyfromanLLCnamedforMellon’s sprawlingruralVirginiaestate—onebrokertoldus thatsheconsideredit“perfectforaBrit.”Mr.White,a successfulIrishbusinessman,thusseemedtomoreor lessfitthe profile.“Theroomsweren’tthatlarge,but ithadplentyofcharm,”thebrokercontinued.“Ithas aEuropeanfeeltoit.FortheaverageNewYorkerthat wantstomakeasplash—grandrooms,highceilings— theydon’tunderstandthatsetup.”

High-rollingNewYorkershavenot,byourreckoning, becomeanymoresubtle.ButtheWhiteshaveapparentlyfoundsomeonetotaketheplace,whichwaslast listedfor$41millionwithSotheby’sInternational Realty’sLouiseBeit,oﬀtheirhands—it’sjustentered contract,accordingtothebroker’swebsite.(Bunny, whosetrueandcompletenamewasRachelLoweLambertLloydMellon,passedawayinMarchattheage of103;herformerhusband,PaulMellon,relationof Andrew,diedin1999atanentirelyrespectable91.)

Thenagain,there’snotexactlyashortageofoverseasbucksintown,whichperhapsgoessomewaytowardexplainingtheconsiderableappreciationthehome—anditsalreadywell-fundedsellers—hasenjoyed.Alas,thecoupleinitiallyhopedtotakenin$46millionontheresale.Butcalluscallous,we’re havingatoughtimemustering toomuchsympathyonaccountoftheapparentshortfall.

At11,100squarefeetandawhopping40-feetwide,thetownhouseseemsanoddthingtofaultforlackingin grandeur.(OnlyinNewYork?)IthaseightbedroomsandseeminglyinnumerablesetsofFrenchdoorsand windows.Itismaybethis,inpart,thatlendsit“thecharmoftheFrenchcountryside.”Thereare awineroom andanelevator,wallspaintedvibrantly—andattractively—insoftpastelsanddeepblue.Ahorticulturalist bybothtrainingandpassion,BunnyMellon,afriendofJacquelineKennedyOnassis,famouslydesignedthe WhiteHouseRoseGarden.Andaverdantlyplantedstonecourtyardwithalilypad-speckledpondappearsto retainthebeneﬁtsofherexperteye.

IsallthistrulysomethingonlyaBritcouldlove?Onlytime,andahawkishwatchonpropertyrecords,will tell.

Readmoreathttp://observer.com/2014/10/thats-the-money-mellon-bunnys-old-townhouse-priced-at-41mﬁnds-a-buyer/#ixzz3W02TijLG

18 East 76th Street, Townhouse

ByChrisPomorskiI03/13/152:00pm

Frombehindthewindowsoftheir Georgian-stylehomeonthesouth sideofEast70thStreet,betweenParkandLexingtonAvenues,the Irishbusinessmanandhiswifealwaysadmiredtheplaceacrossthe way,atownhousenewerthantheirsandtwiceaswide.Italsoboasteda white-balustradedterraceonthethirdﬂoor,sothattheroomsabovetook lightthrougheasternwindows,anear-unheard-ofrarityinamid-block Manhattanhome.

AnthonyWhitehadmadeamintinthedata-collectionbusinessandhis wife,Clare,hadawaywithantiques.Butthecoupleacrossthestreet, who’dhadtheirhousedesignedinthemid1960s,wereofadiﬀerent order:PaulMellon,heirtothebankingfortune,andhissocialite-par-excellencewife,Bunny.

AlongtimefriendoftheKennedys,Ms.Mellonwasanexperthorticulturist,andhadbroughthertalentstobearontheWhiteHouseRose Garden,aswellasonthereargardenofthetownhouse,whichhada reﬂectingpoolandagazebo,andwhichwasoverlookedbythelibrary, whereMr.Mellondisplayedselectionsfromhisworld-classcollection ofEnglishpaintings.

TheWhiteshadmade not-insubstantialalterationstotheMellons’visionwhentheyenlistedMs.Beitoncemore lastyear,puttingthetownhouseonthemarketfor$41million.Butwhenitcametimetomarketthehome,itwas fortheMellonnamethatMs.Beitreached.

“IthinkanybrokerwouldhaverealizedthevalueofaprovenanceliketheMellonsandgonestraightforthat,”Ms. BeittoldtheObserver.“Thehomewasbuiltforthem,andsoitshowstheirlifestyle,theirparticularwayofliving. Thehousewasbuilttoreﬂecttheirpassions.And,ofcourse,theycouldhaveaﬀordedanything.”

Thehome’slineage,Ms.Beitsaid,helpedtoattractpotentialbuyersfromaroundtheworld.“That’soneofthe thingsthatweaskwhenwearedeterminingthevalueofaproperty:Howuniqueisit?”

Thatahomebuiltfor beaconsofwealthandtasteoftheMellonsstaturewouldexertenduringallureisperhaps unsurprising.(Iteventuallysoldfor$37milliontoJimClark,aco-founderofNetscape.)Butinatownfamousfor bothrealestateobsessionandofficialindifferencetocelebrity,thepreciseappealandmonetaryvaluefprop-erty connectedtobold-facednamescanbedifficulttosussout.

Paymoreforantownhousejustbecauseso-and-solivedthere?onebrokersniﬀed.Itthinkpeopledothatanymore.MaybeifweweretalkingaboutBeverlyHillsitwouldbemoreofafactorheycaremorethereaboutsaying theyliveinso-and-so’shouse

Othersaren’tquitesodismissive.“Whenitcomestorealestate,therearebonaﬁdelegends,A-listcelebritiesand thenthere’severybodyelse,” saidKarlaCarrington,abrokerwithBondNewYork.“Therearepeoplewhowill buyJohnWayne’shousejustbecauseit’sJohnWayne’s,justtotakeabathwhereJohnWaynetookabath.IfBeyonce’smovingout,peoplearegoingtoﬂock.”

Ms.Carringtonestimatesthatanownerfallingintooneofthosecategoriesfromwhich“everybodyelse”is ex-cludedmightgeta20to50percentpremiumonthesaleofherhome.Butthatrepresentsaperhapsexcessively enthusiasticappraisal,particularlyinthis,oureraoftheWallStreetsuperstar.“WillpeoplespendmoreonJayZ’s townhouse?”wonderedKarlaSaladino,amanagingpartneratMiradorRealEstate.“Probably.Buthonestly,New Yorkissoﬁnance-basednow.Ihaven’tseentoomanyexampleswherecelebrityownerspushthepriceupthat much.”

Towit,Ms.SaladinorecalledwithlingeringfrustrationtryingtorentantownhousewhereDavidBowieandIman oncelived.Itditmove,really,becausetherewerecheaperthingsinthebuildingshesaid.Itwasnov-el.Therewas herdressingroom,andthisandthat.Butpeoplewouldsay,Well,yeah.Buttheresaviewavaila-ble[inanother unit]

Indeed,cityrecordsaredensewithdeedsforcelebrityhomeswhoseclosingpricesfellwellbelowthehoped-for ﬁgures.

18 East 76th Street, Townhouse

ByJOSHBARBANEL

Published:June26,2009

EVERYTHINGaboutMadonnaislargerthanlife,fromherrecordsalestoherglitterycostumes,toherrecentlegal battletoadoptachildinMalawi,tothe priceshepaidfora57-foot-widetownhouseontheouterfringesofthe Upper EastSide.

Brokersscoﬀedatherfoolishnesswhenitwasreportedthatshe wasincontracttobuyasprawlingGeorgian-style townhouseinthesticks,akafar East81stStreet,for$40million.Theplacewasnowhereneartheelitehomesof FifthAvenue,beyondthelower-statusLexingtonAvenueandmanyblocksfromthehallowedsoilofCentralPark.

Butlastweek,whensheclosedonthepurchase,itturnedoutthehard-workingMaterialGirl,sweatingherway throughanotherworldtouratage50,hadnotlostherstreetsmarts.Therockstar,bornMadonnaLouiseCicconeof BayCity,Mich.,actuallyreceivedasigniﬁcantdiscount.Shepaidonly$32.5million,accordingtobrokersbriefed onthetransaction.

Theﬁnalpurchasepriceworksouttoa28percentdiscountfromthe$45millionpricetagoftheoriginallisting,by LouiseBeitofSotheby’sInternationalRealEstate.ThepropertywaslistedlastOctober,afterthedeathofthelongtimeowner,Louise H.Saurel.

WendyMaitland,abrokeratBrownHarrisStevenswhohasrepresentedMadonnainthepast,declinedtodiscuss thetransaction.

Thesalewouldstillmake itthehighesttownhousesaleintheanemicﬁrsthalfof2009,butnotoutoflinewithrecentsalesofmuchsmallertownhousesinthatneighborhood.

Lastyearatthepeakofthemarket,a19-foot-widetownhouseonfarEast78thStreetsoldfor$9.5million,orabout $2,750asquarefoot.ThepricepersquarefootpaidbyMadonnainaweakermarketwasaboutthesame,butone couldargueshegotalotmoreinthedeal.

With57feetofstreetfrontage,hernewmansionisoneofthewidesttownhousesinManhattan,combiningwhat appeartohaveoncebeenthreeseparatetownhouses.Accordingtothelisting,thehousehas26rooms,includinga38-foot-widedrawingroomand13bedrooms.Thereare9ﬁreplaces,11-footceilingsand,intherear,a 3,000-square-footgarden.WhoneedsCentralParkwhenyourbackyardisparksize?

Ifthehouseisn’tbigenough,itssizecanbedoubledundercurrentzoning,andunlikethosepreciousbuildingson FifthAvenue,itissituatedbeyondthepurviewoftheNewYorkCityLandmarksPreservationCommission.Inany event,withatwo-cargarageonthepremises,thenewownercouldwhiskherchildrentotheparkbylimousinein aboutasmuchtimeasitwouldtaketogobyelevatorfromaFifthAvenuetothelobby.

http://www.nytimes.com/2009/06/28/realestate/28deal1.html?_r=1&adxnnl=1&adxnnlx=1427896443XPOUmPZw3XWW28c3xXBiQw

18 East 76th Street, Townhouse

Madonnabuys$40milliontownhouse

April 14, 2009 02:19PM

Madonnahaspurchaseda$40milliontownhouseat152 East81stStreetontheUpperEastSide.Thefour-story townhousehas12,000squarefeetoflivingspaceanda 3,000-square-footgarden.Thehome has13bedrooms,14 baths,nineﬁreplaces,anelevator,winecellarandaparking garage.Sotheby’sInternationalRealty’sLouiseBeithadthe listing.

http://therealdeal.com/blog/2009/04/14/madonna-buys-40million-townhouse/

WoodyBuys$25.9MTownhouse

ByStaﬀI01/19/062:19pm

FreshoﬀhiscriticalsuccesswithMatchPoint,directorWoodyAllenistreatinghimselftoa$25.9milliontownhouse, accordingtoasourcewithknowledgeofthedeal.

Lastweek,theacclaimedﬁlmmakersignedacontractfora20-foot-wide,Georgian-styletownhouseonEast70th Street,whichhadbeenlistedwithbrokerLouiseBeit,ofSotheby’sInternationalRealty.

DesignedbyTrowbridge&Livingstonin1901,thestunning16-roomhomeincludes11-footceilings,ornatemoldings,

10fireplaces,andaGeorgianstaircase.Inaddition,therearefivebedrooms,formaldiningroom,library,family room,mediaroom,staffroom,andagarden.

Certainly,Mr.Allenisnostrangertoexquisite Manhattanproperties.

In1999,hepaid$17.7millionfora40-foot-widemansiononEast92ndStreet.Thepalatialhomemeasuredin excess of15,000squarefeet.Aboutﬁveyearslater,hesoldtheCarnegieHilltownhousetoformerGoldmanSachsexecutive BarryVolpert,for$24.5million.

However,theyearsspentinCarnegieHillwerenotcompletelyidyllic.Mr.Allenandsomeofhiswell-heeled neighbors(includingSonychiefHowardStringerandauthorPeggyNoonan)attemptedtoblocktheconstructionof a10-storyluxurycondominiumnearby.However,thestate’shighestcourtruledagainstthem.

Sincemovingout,Mr.AllenhassearchedforanUpperEastSidehome,albeitsmallerthanthemansionheowned previously,accordingtorealestatesources.InJuly2004,Mr.Allenwasreportedlyundercontractfora diﬀerent East 70thStreettownhouse;however,itwaslaterreportedinSeptemberthatthedealfellthrough. Inthemeantime,Mr.Allenhasbeenreportedlyrentingasingle-familyresidenceatMadisonand85thStreetfor $25,000amonth.

RepresentativesforMr.Allendidnotoﬀeranycomment,asofthismorning.Ms.Beitdeclinedtocommentonthe listing.

-MichaelCalderone

18 East 76th Street, Townhouse

ByMichaelCalderoneI01/30/0612:00am

InHusbandsandWives,MiaFarrow’scharactermemorablytellsherhusband,playedbyWoodyAllen,thathe isn’tseriousaboutmovingtoEurope,becausehe“couldn’tsurviveoﬀtheislandofManhattanformorethan48 hours.”

Nevertheless,ithasbeenrumoredfromtimetotimethattheacclaimeddirectormightsomedaygothroughwith themoveacrossthepond.

Mostrecently,suchspeculationwasfueledbythefactthatthe70-year-oldauteurusedLondonasthelocationfor twofeatureﬁlms,thecriticallyacclaimedMatchPoint,releasedlastDecember,andtheforthcomingScoop. AlthoughMr.AllentemporarilytookupresidenceduringshootinginaritzyneighborhoodnearHydePark,he won’tbegivinguponNewYorkjustyet:Theinkjustdriedonhis$25.9milliontownhousecontract,asTheObserverreportedonJan.19.

Whetherornotthereal-estatemarketisslowingdown“dramatically”(saysMayorBloomberg)orsimplyhas cooledabit,thereareveryfewtrophyhomestogoaroundforthemostdiscriminatingbuyers.So,despitethefears ofaburstingbubble,suchpropertieshavestillbeenmoving.Sincelastfall,ﬁvetownhouseshavesoldforabove $20million,withthreeonEast64thStreetalone.

AlthoughMr.Alledealcertainlywb reaktheoverallrecordpricepaidforatownhousehe$40milliondroppedontheDukeSemansmansiohereislittle doubtthatitwillsmashthecurrenttownhouserecordforpricepersquarefoot. InearlyNovember,LouiseBeit,ofSothebyInternationalRealty,listedthe20-foot-widetownhousefor$25.9million.(Ms.Beitdeclinedtocommentonthelisting).Atthatconsiderableprice,theluxuriousresidencemeasuring 6,400squarefeet,accordingtocityrecordssasking$4,047afoot.

Whileseveralritzydevelopments(suchas484GreenwichStreetandtheRichardMeiertowers)haveyieldedsales atthatloftypricepoint,theprevioustownhouserecordforpricepersquarefootwas$2,471.Thatrecordwasset lastOctober,whenPrudentialDouglasEllimanbrokerLindaSchlesingerandherhusbandsoldtheir20-foot-wide homeonEast64thStreetfor$21.5million.

Sure,theﬁnalsellingpriceonMr.Allefuturehomeisstillunknown,butseveralluxurybrokersoﬀeredtheirexpertesti-matestoTheObserver,withtheprevailingopinionbeingthatitwillmostlikelysellfor belowasking somewhereinthe$20millionto$22millionrange.

WhilethedealmayormaynotbreakMs.Schlesinger’srecordforthesalefor a20-foot-widetownhouse,even withthelow-ballestimateofaround$20million,Mr.Allenwouldeasilysmashtherecordpricepersquarefoot,at awhopping$3,125.

Althoughsuchinventoryisinshortsupply,Mr.Allenisn’tconsideredtobegettingastealatthatprice.However, takingintoaccountthistownhouse’sprovenance,andEast70thStreet’sreputationastheﬁnesttownhouseblockin thecity,Mr.Allenmaystillhavemadeaverysoundinvestmentinthelongrun.

Builtin1901byTrowbridge&Livingston,theﬁve-storytownhousewasﬁrstownedbyGraceLuling,accordingto ap-praisalrecords.Next,EmilyBakerKellogg,wifeofLeonardKellogg,purchasedtheproperty.InJune1943,Ms. Kel-loggsoldthetownhouse tothelateDr.ErnestKulka,arenownedgynecologist,whoresidedthereforoverfour decadesandisstillrememberedfondly.

“Itwasmydreamhouse,”saidluxuryspecialistBridgetRestivo,ofAliceF.MasonLtd.Anarchitecturalexpert,Ms. Restivowasenthralledwiththe16-roomtownhouse.

“Personally,IthinkitistheﬁnestGeorgianhouseI’veseenofthatsize,”shesaid.“Itisoneofthosehousesthatcan bea20-footer,butseemsmuchgrander.”

Someexquisitefeaturesofthelimestone-cladtownhouseincludeornateplastermoldings,agrandstaircase,10 fireplac-es,Frenchdoorsandherringbonefloors.ThereisalsoanEnglishbasement,aformaldiningroom,library, mediaroomandstaffrooms.Onthethirdfloor,therearetwomasterbedrooms-oneinfrontandoneintheback.One floorabove,therearetwobedrooms,withasittingroomandkitchenintherearofthehouse.Originallyusedasservants’quarters,thefifthfloorincludesatrunkroomwithaladdertotheroof.

However,oneoftheproperty’smostnotablefeaturesisthesun-litgarden,whichfacesoutontothedouble-wide town-housethatformerlyhousedtheJimHensonCompany,locatedon69thStreet.Itfeaturesanoutdoorbench, plentifulshrubberyandafountainwithpermanentplumbinglines.

AlthoughMs.Restivohadacontractout,thedeal(inthe$3millionrange)nevertookplace.InMay1988,Justine Comp-ton-Wentworthpurchaseditfor$3.8million.Afewyearslater,Ms.Compton-Wentworthputitonthemarket for$9mil-lion,butthehouserefusedtobudge.Eventually,in1998,itwassoldfor$6.05milliontothecurrentowners,MartinA.Whiteandhiswife,Clare,anantiquesdealer.Mr.Whitedidn’treturncallsforcomment.

AyearafterMr.WhitepurchasedMr.Allen’sfuturedigs(pendingacloseddeal),theacclaimeddirectorwasalsoin abuyingmoodfurtheruptown.In1999,Mr.Allenandhiswife,Soon-Yi,purchaseda 40-foot-wide CarnegieHill man-sionfor$17.7million.LocatedonEast92ndStreet,themassiveresidencewasapproximately14,400square feet.

InJuly2004,afteraverypublicdisputewithdevelopersbuildinganearbycondominiumtower,Mr.Allensoldthe man-sionfor$24.5milliontoformerGoldmanSachsexecutiveBarryVolpert.Thatdealbroketherecordsalesprice forsin-gle-familyhomes,tradinghandsatabout$1,700persquarefoot.Soit’snotsurprisingthatMr.Allenrecently toldVanityFair,“ImademoremoneyinrealestatethanI’veevermadefrommovies.”

Sincethen,Mr.Allenhasbeenreportedlyspendingabout$25,000amonthonasingle-familyrentalatMadison and85thStreet.

Despiterumorsthathemightrelocateabroad,UpperEastSidebrokerswerewellaware thatMr.Allenwasstillin themarkettobuy-however,therewereafewnewspeciﬁcations.Mr.Allennowpreferredamuchsmallerhomethan thepalatialmansionhepreviouslyoccupied,andhealsodesiredasuperbgarden,accordingtomultiplereal-estate sources.

InthesamemonththathesoldhisCarnegieHillresidence,theNewYorkPostreportedthatMr.Allenwasbuyinga dif-ferentEast70thStreetpropertyheRothschildMansior$15million.Despiteanacceptedoﬀeratthetime,thedeal forthe11,000-square-foottownhouseeventuallyfellthrough,asreportedtwomonthslater.(Inthe16monthssince Mr.Allenpassedonthebuilding,theNeo-Georgianstylemansion,witha33-foot-deepgarden,hasonlyincreasedin price.Currently,itonthemarketfor$25million,listedwithPaulaDelNunzioofBrownHarrisStevens).

18 East 76th Street, Townhouse

Soif itthattownhouseapparentlymetMr.Allen’sspecs,whydidthedealfallthrough?Foronething,theCenturyFoundation,the building’scurrentowner,neededampletimetorelocatetheiroﬃces.Secondly,Mr.Allen would’vehadtoundertakeamassiverenovationtotransformthe11,000-square-footbuildingintoasingle-familydreamhome.Itcanbeas-sumedthatsuchanundertakingforadirectorandscreenwriteralreadybusyoverseas wouldbediﬃcult.(Mr.Allendidn’trespondtoseveralcallsforcomment.)

Becauseofthecostlyandtime-consumingrenovation,onehigh-endbrokerisn’tsurprisedthatMr.Allenwas willingtospendarecordamountonthistownhouse.

“Hepaidmorethananyoneelsewhenheboughtthehouseon92ndStreet,”saidJedGarfieldofLeslieJ.Garfield Real-ty.Wellversedincateringtothewhimsofupscaleclients,Mr.GarfieldrecentlyrepresentedTamirSapir, theRussianoilmagnatewhopurchasedtheDukeSemansmansiononFifthAvenue.

“[Mr.Allen]wantedsomethingdoneperfectly,andhewantedittoacertaintaste,”saidMr.Garﬁeld.“Evenifhe didpayapremiumofsomekind,it’swellworthittoavoidthebraindamageofarenovation.”

Itspre-existingconﬁgurationasa single-familyhomeisonehugeplus,butthelocationmakesanotherdiﬀerence. Mr.Allen’snewtownhouseisfurtherdownEast70thStreet,inthemiddleofamuch-covetedblockbetween ParkandLex-ingtonavenues.Andjustaroundthecornerarethreeofthecity’sgrandco-opbuildings:720,730, and740Park.

“SomeconsideritthebeststreetinNewYork,”saidLauranceKaiserIV,presidentofKey-VenturesRealty.“Itis prettyfromtheFrickmuseum[onFifthAvenue]ondowntoThirdAvenue.”

“IthasbeenconsideredforyearstobetheﬁnestblockontheUpperEastSide,”saidMs.Restivo.“Thehouses aresetback,sothere ismorelight.”

Inadditiontothe$25.9millionlisting,therearetwootherpropertiesonthesame blockbetweenParkandLexingtonthatcouldreceiveaboost-bothfromthecelebritycachetand,arguablymoreimportant,fromthepremium pricespentonthetownhouse.

Anchoringtheblockisthe40-foot-widetownhousethatformerlyhousedthelatephilanthropistPaulMellon, currentlyonthemarketfor$24.5million.Now residinginVirginia,Rachel(Bunny)LambertMellon,hiswidow, haslistedthe9,400-square-footbuildingwithbrokersKirkHenckelsandJoHardinofStriblingandAssociates. Inside,therearetwomastersuites,threesmallerbedroomsandfivestaffrooms.WhilethefrontageoftheMellon Housemakesitaveryuniqueproperty,somemodernrenovationswillbeneeded,accordingtoonebroker. “TheMellonsweresosecurethattheycouldliveanywaytheychose,”saidMr.Kaiser,referringtotherelatively smallroomsonthe lowerfloorsandthelackofagrandstaircase.“Ifsomeonewantedtoputin$15million,they wouldhavethemostspectacularhousearound.”

Morerecently,anothernearbytownhouseenteredtheluxurymarket,thisoneonlyfourhousesdownfromMr. Allen’s,onthesouthsideofthestreet.Pricedat$17million,the8,000-square-footresidencecameonthemarket aboutonemonthago,listedwithbrokerSuzanneSealyofPrudentialDouglasElliman.Ms.Sealydeclinedto comment.

WiththreehousescurrentlyonthemarketonthisEast70thStreetblockalone,someverybigdealscouldclosein 2006.Lastyear,threetownhousessoldfor morethan$20milliononablockrivalingit:East64thStreetbetween FifthandMadi-sonavenues.ThelateGianniVersace’spalacesoldfor$30million;RobertoandJoannedeGuardiola’sﬁve-storymansionsoldfor$26.25million;andtheaforementioned20-footerbelongingtoMs.Schlesingerwentfor$21.5million.

Artistbuys$11.5MUEShome

July24,200909:14AM

ArtistRichardPrincehaspurchasedanUpperEastSidemansionat57East78thStreetfor$11.5million.According tothelisting,thesix-bedroomhome,builtin1869,hasa landscapedgardenandwinestorage.BrokerLouiseBeitof Sotheby’sInternationalRealtylistedthehomefor$15million. http://therealdeal.com/blog/2009/07/24/artist-richard-prince-buys-11-5m-upper-east-side-home/

18 East 76th Street, Townhouse

18_East_76th_Marketing_Strategy

LISTING PROPOSAL

TABLE OF CONTENTS

THE PROPERTY

18East76thStreet,Townhouse

THE “WOW FACTORS”

18East76thStreet,Townhouse

SOLDGENERALCLOSESTCOMPARABLEAPARTMENTS

4East77thStreet

FifthAvenue/MadisonAvenue

SOLDGENERALCLOSESTCOMPARABLEAPARTMENTS

18East74thStreet

FifthAvenue/MadisonAvenue

18East76thStreet,Townhouse

ACTIVEGENERALCLOSESTCOMPARABLEAPARTMENTS

ACTIVEGENERALCLOSESTCOMPARABLEAPARTMENTS

10East64thStreet

ACTIVEGENERALCLOSESTCOMPARABLEAPARTMENTS

116East65thStreet

ParkAvenue/LexingtonAvenue

PRICING

PRESENT MARKET CONDITION

TIMETABLE FOR SALE OF THE PROPERTY

CUSTOMIZED MARKETING PROPOSAL

PRODUCTION SERVICES

PHOTOGRAPHY

FLOORPLANS

DESCRIPTION

CUSTOMIZEDCOLORBROCHURE

POSTCARDS(8.5”

E-BROCHURE(E-BLASTS)

VIDEOGRAPHY

COBROKERAGE

OPEN HOUSES (with permission of owner)

PROPOSED PRINT ADVERTISING

PRINT ADVERTISING SCHEDULE

PRINT MARKETING USED BY SOTHEBY’S

INTERNATIONAL

REALTY

LOCALANDDOMESTICPUBLICATIONS

INTERNATIONALPUBLICATIONS

WRAPS

EDITORIALS

BLOGS

DIGITAL AND INTERNET MARKETING

DIGITALTECHNOLOGYFORVIRTUALEXPERIENCE

ONLINEPROMOTION

E-GALLERY

SOCIALMEDIA

EMAILMARKETINGANDE-BLASTDISTRIBUTION

EXCLUSIVEWEBSITE

PUBLIC RELATIONS OPPORTUNITIES

SOTHEBY’S AUCTION COLLABORATION

THEAUDIENCE

PRINTVENUES

BROCHURES

EVENTSPONSORSHIPS

NETWORK OUTREACH

SOTHEBY’SINTERNATIONALREALTYWORLDWIDEPRESENCE

DIRECTSOTHEBY’SINTERNATIONALREALTYBROKERAGEOUTREACH

TARGET AUDIENCES

SELLING PROCESS

WHY SOTHEBY’S INTERNATIONAL REALTY?

THEONLYINTERNATIONALREALTYFIRM

LOCALEXPERTSWORLDWIDE

GLOBALDISTRIBUTION

WHERETHEWORLDLOOKSFORLUXURY

SOTHEBY’S INTERNATIONAL REALTY’S FEE

SAMPLE OF EXCLUSIVE AGREEMENT AND

NEW YORK STATE AGENCY DISCLOSURE FORM

BIOGRAPHY

LOUISEC.BEIT

TOWNHOUSESCOMMERCIALPROPERTIES

COOPERATIVES,CONDOMINIUMS,ANDCONDOPS

PRESS (CONTINUED)

PRESS (CONTINUED)

PRESS (CONTINUED)

PRESS (CONTINUED)

18 East 76th Street, Townhouse

18 East 76th Street, Townhouse