MINIMALISTIC MILLENNIALS
TREND INNOVATORS
FAMOUS TRANSGENDER YOUTUBE ICON SPREADING awareness for the lgbtq+ community on social platforms.
Emma Watson He For She Campaign. Selfproclaimed feminist and equal rights campaigner. Part of generation z and the millennials.
Alyssa milano’s me too campaign following harvey weinstein sexual harassment allegations.
Sam smith - “i feel just as much a woman as i am a man”
gender fluid couple raising their child to explore both genders and have the choice of binary.
MINIMALISTIC MILLENNIALS
TREND drivers
gender issues being bridged with the introduction of gender-neutral toilets welcoming inclusivity.
loneliness rising amongst millennials due to being ‘overconnected’. fear and exclusion in society, endless terroist and gun attacks killing innocent people.
lgbtq+ futures uncertain president trump taking a step backwards in the equalist movement.
Lady gaga in male drag alongside popular tv show ru paul’s drag race trying to normalise drag and trans cultures.
MINIMALISTIC MILLENNIALS
Impacts TREND impacts missguided #KeepOnBeingYou campaign welcoming all shapes, sizes, genders, ethnicities etc. marketed to millennials
VIVID YOUTH
Pink amongst other celebrities like russell brand is raising her children as gender neutral
H&M fall advert 2016 promotes an inclusive view of females in society marketed to millennials
Tooca boca: games for kids that promote a Gender-neutral lifestyle
selfridges radical gender-neutral department store - ‘Agender’
MINIMALISTIC MILLENNIALS
TREND consequences feminist slogans on tshirts
underwear as outerwear feminist revolution
graphic prints - nostalgic influences “a cut and paste aesthetic”made up of chevron and hazard stripes(WGSn, 2017)
personalisation of fashion products
MINIMALISTIC MILLENNIALS
trend futures TREND lagom lifestyle - balanced and minimalistic way of living
diversity will become a normality in both fashion and lifestyle
neutral tones become the uniform of the millennial army
physical experiences over technology millennials are disillusioned and disinterested.
ungendered fashion will become the norm - no labels
MINIMALISTIC MILLENNIALS
image reference list TREND DRIVERS Butler, J. 2015. “HeForShe” Campaign Moves to the Next Stage. Global Issues. [Online]. [Accessed 2nd December 2017]. Available from: http:// www.globalissues.org/news/2015/02/17/20617 Cole, N. L. 2017. Transcript of Emma Watson's 2014 Speech on Gender Equality. Thought Co. [Online]. [Accessed 2nd December 2017]. Available from: https://www.thoughtco.com/transcript-of-emma-watsons-speech-on-gender-equality-3026200 Davies, C., and Khomami, N. 2017. Harvey Weinstein: a list of the women who have accused him. The Telegraph. [Online]. [Accessed 2nd December 2017]. Available from: https://www.theguardian.com/film/2017/oct/11/the-allegations-against-harvey-weinstein-what-we-know-so-far HealthyCeleb. 2017. Gigi Gorgeous Height Weight Body Statistics. [Online]. [Accessed 2nd December 2017]. Available from: https:// healthyceleb.com/gigi-gorgeous-height-weight-body-statistics/69773 Kavanagh, J. 2016. WOMEN UNITE - Who are ‘The Silence Breakers’, what is the Me Too hashtag and what does #MeToo have to do with Harvey Weinstein? The Sun. [Online]. [Accessed 2nd December 2017]. Available from: https://www.thesun.co.uk/tvandshowbiz/4700676/silence-breakersme-too-hashtag-metoo/ Metro. 2017 . Transgender and pansexual parents are raising their child as gender-fluid. [Online]. [Accessed 2nd December 2017]. Available from: http://metro.co.uk/2017/08/13/trangender-mum-and-pansexual-dad-raising-child-in-britains-first-gender-fluid-family-6848824/ Petit, S. 2017. Sam Smith Opens Up on Gender-Fluid Identity: 'I Feel Just as Much a Woman as I Am a Man'. People. [Online]. [Accessed 2nd December 2017]. Available from: http://people.com/bodies/sam-smith-opens-up-gender-fluid-identity-i-feel-just-as-much-a-woman-as-i-am-a-man/ TooFab. 2017. Adam Lambert, Gigi Gorgeous React to Aaron Carter Coming Out as Bisexual (Exclusive). [Online]. [Accessed 2nd December 2017]. Available from: http://toofab.com/2017/08/11/adam-lambert-gigi-gorgeous-react-to-aaron-carter-coming-out-as-bisexual-exclusive/ Wikimedia Commons. 2017. Gigi Gorgeous. [Online]. [Accessed 2nd December 2017]. Available from: https://commons.wikimedia.org/wiki/ File:Gigi_Gorgeous_at_TDoV_SF_20170331-3420.jpg
MINIMALISTIC MILLENNIALS
image reference list Wikimedia Commons. 2017. Gigi Gorgeous. [Online]. [Accessed 2nd December 2017]. Available from: https://commons.wikimedia.org/wiki/ File:Gigi_Gorgeous_at_TDoV_SF_20170331-3420.jpg
TREND DRIVERS BBC. 2017. Trump: Transgender people 'can't serve' in US military. [Online]. [Accessed 2nd December 2017]. Available from: http://www.bbc.co.uk/ news/world-us-canada-40729996 Beresford, M. 2017. RuPaul’s Drag Race star Miss Peppermint comes out as trans to other contestants. Pink News. [Online]. [Accessed 2nd December 2017]. Available from: http://www.pinknews.co.uk/2017/04/29/rupauls-drag-race-star-miss-peppermint-comes-out-as-trans-to-othercontestants/ Beresford, M. 2017. Stars from season 9 of RuPaul’s Drag Race attacked in Los Angeles. Pink News. [Online]. [Accessed 2nd December 2017]. Available from: http://www.pinknews.co.uk/2017/03/18/stars-from-season-9-of-rupauls-drag-race-attacked-in-los-angeles/ Extra TV. 2011. Gaga goes guy. [Online]. [Accessed 2nd December 2017]. Available from: http://extratv.com/2011/08/07/gaga-goes-guy/ Gil, N. 2014. Loneliness: a silent plague that is hurting young people most. The Guardian. [Online]. [Accessed 2nd December 2017]. Available from: https://www.theguardian.com/lifeandstyle/2014/jul/20/loneliness-britains-silent-plague-hurts-young-people-most Gunter, J. 2017. 'My stomach dropped': Transgender troops hit hard by Trump ban. BBC. [Online]. [Accessed 2nd November 2017]. Available from: http://www.bbc.co.uk/news/world-us-canada-40735545 Mason, R. 2017. London needs more gender-neutral public toilets, says mayor's plan. The Guardian. [Online]. [Accessed 2nd November 2017]. Available from: https://www.theguardian.com/uk-news/2017/nov/28/london-needs-more-gender-neutral-public-toilets-says-mayors-plan RuPaul’s Drag Race Wiki. 2017. Season 8 cast promo pic. [Online]. [Accessed 2nd December 2017]. Available from: http:// rupaulsdragrace.wikia.com/wiki/File:Season_8_cast_promo_pic.png
MINIMALISTIC MILLENNIALS
image reference list Saul, H. 2016. Young, Successful, Busy, yet Lonely. The Independent. [Online]. [Accessed 2nd December 2017]. Available from: http:// www.independent.co.uk/life-style/health-and-families/huggle-app-millennials-loneliness-a7434111.html The Gryphon. 2017. Gender Neutral toilets, at last! [Online]. [Accessed 2nd December 2017]. Available from: http://www.thegryphon.co.uk/2017/11/10/ gender-neutral-toilets-finally/ The Guardian. 2017. Congress must end its complicity with the gun lobby. [Online]. [Accessed 2nd December 2017]. Available from: https:// www.theguardian.com/commentisfree/2017/nov/15/congress-complicity-gun-lobby-legislation-domestic-violence The Guardian. 2017. Las Vegas gunman shot security guard six minutes before mass killing began. [Online]. [Accessed 2nd December 2017]. Available from: https://www.theguardian.com/us-news/2017/oct/10/las-vegas-gunman-six-minutes-mass-shooting
TREND IMPACTS Missguided. 2017. Keep on being YOU campaign. [Online]. [Accessed 2nd December 2017]. Available from: https://www.missguided.co.uk/campaign/ keep-on-being-you Ilyashov, A. 2016. This Fashion Ad Completely Rethinks What A "Lady" Acts (& Looks) Like. Refinery29. [Online]. [Accessed 2nd December 2017]. Available from: http://www.refinery29.uk/2016/09/123768/hm-fall-2016-commercial-shes-a-lady Palmer, T. 2017. Pink Says She Feels Like a Tween Boy Inside and Allows Her Daughter to Be Gender Neutral. Bravo TV. [Online]. [Accessed 2nd December 2017]. Available from: http://www.bravotv.com/personal-space/pink-and-carey-hart-raising-daughter-to-be-gender-neutral Dobson, C. 2017. Meet Toca Boca: The Weird, Playful, Gender-Neutral Lifestyle Brand For Kids. Fast Company. [Online]. [Accessed 2nd December 2017]. Available from: https://www.fastcompany.com/40474511/meet-toca-boca-the-weird-playful-gender-neutral-lifestyle-brand-for-kids Miller, M. 2017. How App Makers Are Pioneering Gender-Fluid Design For Kids. Co.Design. [Online]. [Accessed 2nd December 2017]. Available from: https://www.fastcodesign.com/3056346/how-app-makers-are-pioneering-gender-fluid-design-for-kids Tsjeng, Z. 2015. Inside Selfridges' radical, gender-neutral department store. DAZED. [Online]. [Accessed 2nd December 2017]. Available from: http:// www.dazeddigital.com/fashion/article/24088/1/inside-selfridges-radical-gender-neutral-department-store
MINIMALISTIC MILLENNIALS
image reference list Selfridges. 2017. Agender: The Concept Space. [Online]. [Accessed 2nd December 2017]. Available from: http://www.selfridges.com/GB/en/features/ articles/content/agender-the-conceptspace
TREND CONSEQUENCES Cartner-Morley, J. 2015. Peekaboo: how underwear-as-outerwear went haute. The Guardian. [Online]. [Accessed 2nd December 2017]. Available from: https://www.theguardian.com/fashion/2015/dec/18/peekaboo-how-underwear-as-outerwear-went-haute Cartner-Morley, J. 2017. This is what a feminist T-shirt looks like. The Guardian. [Online]. [Accessed 2nd December 2017]. Available from: https:// www.theguardian.com/fashion/2017/jan/24/this-is-what-a-feminist-t-shirt-looks-like Etsy. 2017. Personalised lined cooking apron. [Online]. [Accessed 2nd December 2017]. Available from: https://www.etsy.com/uk/listing/576340611/ personalised-lined-cooking-apron New Look. 2017. LFW: Outside the Shows. [Online]. [Accessed 2nd December 2017]. Available from: http://daily.newlook.com/blog/february/2016/ LFW-outside-the-shows-street-style-personalised-jackets-cropped-trousers-trends-metallic-monochrome Pinterest. 2017. Underwear as outerwear. [Online]. [Accessed 2nd December 2017]. Available from: https://www.pinterest.co.uk/pin/ 343962490271640994/ WGSN. 2017. Women’s forecast S/S 19: Creative Manifesto. [Online]. [Accessed 2nd December 2017]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/reports/#/Future+Trends/w/Forecast/26709 WGSN. 2017. Women’s forecast S/S 19: In touch. [Online]. [Accessed 2nd December 2017]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/reports/#/Future+Trends/w/Forecast/26709
TREND FUTURES Cos. 2017. Womenswear: Trousers. [Online]. [Accessed 2nd December 2017]. Available from: https://www.cosstores.com/gb/Women/Trousers? utm_source=Pinterest&utm_medium=Social&utm_campaign=CS_Wide_Leg_Trousers_W07 Heath, O. 2017. How to bring lagom into your home: 16 tips from designers and styists. House Beautiful. [Online]. [Accessed 2nd December 2017]. Available from: http://www.housebeautiful.co.uk/decorate/looks/g217/lagom-home-decor-ideas/?slide=18
MINIMALISTIC MILLENNIALS
image reference list Marinelli, G. 2017. Gender-Neutral Dressing Isn't a Trend, It's the New Normal. Who What Wear. [Online]. [Accessed 2nd December 2017]. Available from: http://www.whowhatwear.co.uk/gender-neutral-fashion/slide6 Moran, G. 2017. Genderless fashion: a fad or the future? Drapers. [Online]. [Accessed 2nd December 2017]. Available from: https:// www.drapersonline.com/product-and-trade-shows/genderless-fashion-a-fad-or-the-future/7006302.article Torgerson, R. 2017. Vogue's "Diverse" Cover Slammed for Not Being Diverse Enough. Cosmopolitan. [Online]. [Accessed 2nd December 2017]. Available from: http://www.cosmopolitan.com/style-beauty/fashion/a8696839/vogue-march-2017-cover-controversy/ Tyler, C. 2017. 3 Winter outfits that are actually cosy. NYC Bambi. [Online]. [Accessed 2nd December 2017]. Available from: https:// nycbambi.blogspot.co.uk/2017/11/3-winter-outfits-that-are-actually-cozy.html Umgas. 2017. Living the Lagom Life. [Online]. [Accessed 2nd December 2017]. Available from: http://www.umgasmagazine.com/living-lagom-life/ Unique Interior Chic. 2017. 10 ways to embrace the Lagom lifestyle. [Online]. [Accessed 2nd December 2017]. Available from: https:// uniqueinteriorchic.co.uk/10-ways-embrace-lagom-lifestyle/ VOGUE. 2017. Paris Fashion Week Street Style. [Online]. [Accessed 2nd December 2017]. Available from: http://www.vogue.co.uk/gallery/paris-fashionweek-2017-street-style WGSN. 2017. The Message 2019: Part 1 – Action/Reaction. [Online]. [Accessed 2nd December 2017]. Available from: https://0-www-wgsncom.wam.leeds.ac.uk/content/reports/#/Future+Trends/w/Forecast/26709 WGSN. 2017. The Vision 2019: Part 1 – In Touch. [Online]. [Accessed 2nd December 2017]. Available from: https://0-www-wgsn-com.wam.leeds.ac.uk/ content/reports/#/Future+Trends/w/Forecast/26709