LOS ANGELES TOURISM BY NUMBERS 2016 QUICK FACTS
TOURISM 2016 HIGHLIGHTS OF THE YEAR Visitation • • • •
In 2016 Los Angeles achieved a record high with 47.3 million overnight and day visitors, an increase of 3.7% over the previous year. Of those total visitors, approximately 31.1 million were overnight, up 2.7% from last year. Domestic Overnight visitation to Los Angeles increased by 2.6%, as a record breaking 24.02 million domestic visitors came to Los Angeles last year. International visitation increased by 2.9% in 2016, as 7.03 million foreign residents came to L.A. last year, an all-time high.
Direct Visitor Spend • •
Direct visitor spending totaled $21.9 billion in 2016, a 6.3% increase over 2015, also a record high. Spending by domestic day and overnight visitors totaled $15.0 billion, while spending by international visitors totaled $6.9 billion.
International Market Trends • •
Mexico, China, Canada, Australia, and the UK were Los Angeles’ top 5 visitor generating markets in 2016. L.A. is the first U.S. destination to welcome more than 1 million visitors from China. This marks the 7th year with at least +20% YOY visitation growth for China.
Lodging Performance – All Record Highs • •
•
The 2016 Los Angeles market Occupancy rate was 81.3%, ADR was $171.90 and RevPAR was $139.70. The YOY% increase over 2015 for Occupancy was up 2.1%, ADR increased 8.6% and RevPAR by 10.8%. There were 29.2 million room nights sold throughout Los Angeles, an increase of 2.4% over 2015.
Los Angeles Overnight & Day Visitors In 2016 Los Angeles achieved a record high with 47.3 million overnight and day visitors
50.0
40.0
30.0
20.0
38.5
41.4
40.4
42.2
47.3
44.2
45.6 15.3
16.2
12.4
13.4
13.5
13.7
14.7
26.1
27.0
27.9
28.5
29.5
30.3
31.1
2010
2011
2012
2013
2014
2015
2016
10.0
Total Overnight Visits
Day Visits
Note: Total Overnight consists of both Domestic and International overnight visitors Source: Tourism Economics; Smith Travel Research
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Los Angeles Tourism Statistics 2016
Last Updated September 2017