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2020 MEDIA KIT Mission Statement

The Los Angeles Blade covers Los Angeles and California news, politics, opinion, arts and entertainment and features national and international coverage from the Blade’s award-winning reporting team. Be part of this exciting publication serving LGBT Los Angeles from the team behind the Washington Blade, the nation’s first T ne spaper ro t e ree a to t e e t a e e ot o co ere

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2020 MEDIA KIT

DISTRIBUTION LGBT owned and operated

We We

distribute 20,000 COPIES of The Los Angeles Blade every issue to key LGBT neighborhoods throughout Los Angeles, Long Beach and Palm Springs.

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deliver to bars, restaurants, retail, street boxes, community gathering spots and community centers as well as some residential delivery.

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3LN - 2020


2020 MEDIA KIT

THE LOS ANGELES BLADE IS THE CITY’S ONLY LGBTQ WEEKLY!

We are bring the most robust coverage of LGBTQ issues to Southern California. PHOTO BY BRAD ROMANO

CAMPA-NAJJAR VS HUNTER IS NOW A ‘TOSS-UP’

LA EMBRACES DIVERS ITY IN THE ARTS

DE V O T E D C H RI S T I A N C H A L L E N G E S A N T I - L G B T C U L T U RE O F C O RRU P T I O N , P A G E 0 6

LGBT THEMES ARE EVERYWHERE THIS SEASON PAGES 20-32

T HE EN D O F O N E-P A R T Y R U L E, A S DEM O C R A T S T A K E HO U SE, P A GE 1 0

IT’S N E VE R B E E N M OR E C LE A R W HA T’S A T S TA KE

Photo by Yunuen Bonaparte for Los Ángeles Blade; Dresses by Parygon and Dominique; flag designed by Alexandra Magallon.

N O V E M B E R 0 9 2 0 1 8 • V O LU M E 0 2 • I S S U E 3 6 • A M E R I C A’ S LG B TQ N E W S S O U R C E • LO S A N G E L E S B L A D E . C O M

N O V E M B E R 0 2 2 0 1 8 • V O LU M E 0 2 • I S S U E 3 5 • A M E R I C A’ S LG B TQ N E W S S O U R C E • LO S A N G E L E S B L A D E . C O M

O C TO B E R 1 9 2 0 1 8 • V O LU M E 0 2 • I S S U E 3 3 • A M E R I C A’ S LG B TQ N E W S S O U R C E • LO S A N G E L E S B L A D E . C O M

S E P T E M B E R 2 1 2 0 1 8 • V O LU M E 0 2 • I S S U E 2 9 • A M E R I C A’ S LG B TQ N E W S S O U R C E • LO S A N G E L E S B L A D E . C O M

What clients & Partners are saying:

President, AIDS Healthcare Foundation

UCLA Director of Marketing & Communications

Kathy Budas

Michael Weinstein

“The Los Angeles Blade has been a

fantastic partner over this past year in helping us connect to the LGBTQ community for shows with artists such as Taylor Mac, Meow Meow and Thomas Lauderdale, Tony Kushner and Sarah Vowell, Eve Ensler and Anne Lamott. We look forward to a long and successful relationship.

The Blade represents the very best in LGBT journalism. In an era such as ours news outlets that work hard to report true facts are so important. We salute the Blade for 50 years of dedication to educating and informing our community.

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2020 MEDIA KIT

READERSHIP

Readership

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2020 MEDIA KIT

COMMUNITY SNAPSHOT

Community Snapshot Male (61%) Female (32%) Transgender or other (7%)

MARITAL STATUS

A

C

A. 31% In a relationship B. 33% Legally Married C. 35% Single

EDUCATION

A. 48% College B. 90% Post College

A B

B HOUSEHOLD INCOME

71% 40% Less than $25,000

make $50,000+ make $100,000+

$25,000 to $50,000 to $75,000 to $100,000 to $250,000 $49,000 $74,999 $99,000 $24,999 or more

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2020 MEDIA KIT

IN THE PAST MONTHS

12

LGBT Consumers Have Purchased

24.3%

64.3%

Purchased (or leased) a new automobile

Tickets to a live theater production

38.6%

30.5%

9.6%

36%

Major piece of furniture (U.S. $500+)

Purchased a new primary home or condo

Audio or visual electronics for home (U.S. $500+)

50%

12.5%

45.2%

46%

72.8%

41.9%

Salon services or spa treatments

A new laptop or desktop computer for personal use

A new smartphone

Major kitchen applicance (U.S. $500 or more)

Longer vacation of 4+ nights away

A new suit, dress or expensive item (U.S. $500+)

55.5% 26.5%

55.5%

3.7%

Purchased a vacation home or timeshare

Short vacation of 1 to 3 nights away

Major home remodel

Tickets to a headliner music concert or music festival

Tickets to a non-proďŹ t fundraising event of U.S. $100 or more

*Community Market Survey 2018

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2020 MEDIA KIT

EDITORIAL CALENDAR

Editorial Calendar JANUARY 03 10 17 24 31

Year in Review New Year, New You Best of LGBTQ LA Democratic Primary Preview Issue

FEBRUARY 07 14 21 28

MAY 01 08 15 22 29

Mother’s Day LA Corporate Leaders and Business Index Black Pride Issue LA Pride Kick-Off

Labor Day Sales Fall Arts Preview Influencer Awards Fall Real Estate

march 06 13 20 27

JUNE 05 12 19 26

LA Pride Preview June 12 Official LA Pride Guide & 50th Anniversary Pride Wrap-Up

02 09 16 22 23 30

APRIL

Super Tuesday Wrapup Spring Arts Preview Gay Families/Summer Camp planning

03 10 17 24

03 10

24

Independence Day Sales LA Black Pride/ Summer in the City Democratic National Convention Special Issue 3rd Annual Sports Issue

31

Fall Travel Planning Issue

17

07 14 21 28

Gay Families Issue Nat’l Coming Out Day/ Columbus Day Sales

Election Preview/ Halloween coverage

27

13 20

Back to School Republican National Convention Special Issue

(Summer Olympics start on this date)

december

november 06

Wedding Guide GLAAD Gala/ Spring Real Estate Cannabis Issue HRC Dinner/ Home & Garden

august

JULY

october

september 04 11 18 25

Valentine’s Day Gift Guide & Dining Guide

Presidential Election Wrap and Review/ Veteran’s Day Sales State of the Community Holiday Entertainment Preview Holiday Gift Guide I

04 11 18 25

Holiday Gift Guide II Holiday Gift Guide III Holiday Gift Guide IV Christmas Worship

SPECIAL EVENTS

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2020 MEDIA KIT

CONTACT US

Contact Us TROY MASTERS

STEPHEN RUTGERS

Publisher 310.230.5266 ext. 8080 tmasters@losangelesblade.com

Director, Sales & Marketing 202.747.2077 ext. 8077 srutgers@washblade.com

PHILLIP G. ROCKSTROH

BEVERLY DENICE SPARKS

Administration 202.747.2077 ext. 8092 prockstroh@washblade.com

Business Development Manager 310.230.5266 ext. 8072 bsparks@losangelesblade.com

ROMAN NAVARRETTE Advertising Sales and Event Marketing Executive 310.230.5266 ext. 8080 roman@losangelesblade.com

NATIONAL ADVERTISING ACCOUNTS

908-232-2021

212-242-6863

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Profile for Los Angeles Blade

Los Angeles Blade 2020 Media Kit  

www.losangelesblade.com

Los Angeles Blade 2020 Media Kit  

www.losangelesblade.com

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