Affordable Ways to Market Your Cause

2/17/22, 3:07 PM

Affordable Ways to Market Your Cause | Sean Baltzell | Philanthropy

a Affordable Ways to Market Your Cause

by Sean Baltzell | Feb 17, 2022 | Philanthropy, Sean Baltzell

Every charitable cause needs to consider its budget carefully before any investment.

Drawing attention to the cause requires marketing, but the cost of traditional methods may seem prohibitive. The best solution is cost-effective options that can make the group more visible without breaking the budget. Here are a few options to consider.

Devise a Plan Create an annual marketing plan that coincides with charitable events and other related dates. Establish when the campaigns would draw more attention. Look for opportunities to combine events to gain more for each marketing dollar spent. Planning far in advance can also enable busy teams to have time to find more volunteers for its events or more hectic seasons.

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2/17/22, 3:07 PM

Affordable Ways to Market Your Cause | Sean Baltzell | Philanthropy

Look for ways to recruit new volunteers and encourage existing volunteers to help with marketing. Network more aggressively with businesses that have supported the cause in the past. Strengthen ties with other charitable groups to increase the visibility of both groups. Doing so can potentially increase donations without any bump in marketing expense.

Revamp Valuable Information A lack of time can affect charitable groups as much as a small budget. Revamping previously successful fundraising campaigns can help to save time. Effective use of this tip involves presenting information in a new manner. Rework lengthy newsletters into shorter social media posts or blogs for sites belonging to partner charities. Re-release vital information from past email campaigns as data visualization charts. Newly reworked data uses minimal effort from staff to remind donors of the importance of the charitable cause they previously supported.

Maximize Social Networks Social media sites offer a free or inexpensive way for non-profits to gain attention. Nearly 40 percent of people reported using Facebook to find the causes they chose to support.

Using the most popular platforms can get organizations exceptional amounts of attention.

Enjoyable content and interaction with followers can also help boost the groups’ reputation. Organization leaders who are too busy or unfamiliar with the platforms to manage them will need to look for affordable alternatives to a staff social media manager.

Attempt to recruit skilled volunteers to run the pages or use online tools that make the process faster and easier.

Cost-effective marketing methods make it possible for non-profit organizations to stay in the public eye without spending too much of their budget on the effort. Every charitable group understands that saving money on administrative tasks allows them to have more to put towards the cause they support.

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