Sub-core Core LMAS Elements Brand Elements Wordmark Workmark Logo System l LMAS l l Color Don’ts Brand l lConstituent Color Don’ts Variation System Variation Elements Core Elements of LMAS Brand System
LMAS Typeface LMAS Core Elements Constituent Brand Elements Wordmark Logo of LMASElements Core Brand Logo LMAS Brand System LMAS Brand Logo Primary The Core Elements, which constitute the Gadugi Core Design The constituent elements CMYK of LMAS Brand System that make up LMAS Brand System, Brand System are LMAS the three key ABCDEFGHIJKLMNOPQRSTUVWXYZ Logo, LMAS Brand Core Elements and the two abcdefghijklmnopqrstuvwxyz Wordmark, and LMAS supporting Sub-core Don’t remove the word LMAS Don’t enlarge the word LMAS. from the LMAS Brand Brand Color. Elements. Don’t change the colorLogo. of Don’t stretch LMAS Brand 123456789!@#%& LMAS Brand Logo is the key The LMAS following sections Core Co Elements, Brand Wordmark. Wordmark. element that represents LMAS stipulate each of centered details aroundfor LMAS brand for signing Design Projects these Brand iitems. Logo, are the ABCDEFGHIJKLMNOPQRSTUVWXYZ developed by Lorrane Latorre integral elements which abcdefghijklmnopqrstuvwxyz Maschio. function to achieve the 123456789!@#%& overall application of LMAS Brand System. They are a vital elements which, in combination with Gray ScaleSecondary the Sub-core Don’t addElements, any specialText effects. Don’t rotate LMAS Brand Logo. Myanmar create a more unified Don’t apply any filters to LMASSub-core Don’t use LMAS Brand WordElements visualBrand image. Wordmark. mark in combination with other LMAS Typeface configurations. ABCDEFGHIJKLMNOPQRSTUVWXYZ LMAS Brand Font abcdefghijklmnopqrstuvwxyz 123456789!@#%& ABCDEFGHIJKLMNOPQRSTUVWXYZ
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Verdana
LMAS Brand Wordmark LMAS Brand Wordmark LMAS Brand Color
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Don’t change the color. Don’t display LMAS Brand Don’t displayLogo with and a shadow. Verdana Bold LMAS Wordmark is alternatively LMAS Brand LMAS Brand Wordmark on a slant. applied when LMAS Brand Logo is Wordmark colors and the not fit for environmental or background colors can be used ABCDEFGHIJKLMNOPQRSTUVWXYZ technical reasons or when LMAS across the whole identity system. abcdefghijklmnopqrstuvwxyz Brand Logo is not appropriate The color that symbolizes LMAS LMASto Brand Color plays the role of creating LMAS be used123456789!@#%& because of the balance Primary Color visual image from aSecondary Colors color and visibility point of view. perspective.
Verdana Italic
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Verdana
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ABCDEFGHIJKLMNOPQRSTUVWXYZ Maschio ABCDEFGHIJKLMNOPQRSTUVWXYZLorrane Latorre ABCDEFGHIJKLMNOPQRSTUVWXYZ #9f8a43 #ffffff abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz October 2017 abcdefghijklmnopqrstuvwxyz 123456789!@#%& 123456789!@#%& Don’t place LMAS logo over the Don’t combine LMAS Brand Don’t change the collor of the Don’t use a different backbusy part of any photograph or illustration.
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with LMAS LMAS ground with This islogo the typeface chosen Brand to provide a consistent style acrossletters. the main elements that make up LMAS Brand System. Wordmark.
English
LMAS Brand Logo.