As the seasons continue to change, it’s hard to ignore the metaphor that nature presents to us: In life, the only thing that remains constant is change. If you can’t adapt to change, you will get left out in the cold. In both nature and business, adapting is the law of life.
Right now, there is something incredible happening in the tanning industry – a change that many never quite saw coming. Tanning salons have gone beyond bringing a healthful glow to people’s faces. Salon owners are expanding their territory into wellness.
As the founder of a tanning franchise, I knew there would be a day when tanning salons wouldn’t simply offer tanning services. Our society is increasingly focused on wellness; spending on services like massages, skincare, relaxation sessions, saunas and red-light therapy has exploded.
What does this mean? It’s simple. Health is wealth. Health is the new (yet old) status symbol and people are not just searching for a healthy-looking tan. They want real wellness and they’re ready to pay for it.
Many salon owners and operators remember the days when tanning salons only offered UV sunbed tanning. Then, spraytans were introduced and sunless tanning became a staple of a standard tanning salon service menu. We are witnessing yet another inflection point in our industry – a moment when expectations will change.
Health and wellness is the marker of a luxury tanning salon right now, but it won’t be for long. Eventually, it will be a part of the status quo. Just as our seasons do, the face of the industry is transforming. That’s why IST will be expanding our focus into wellness, as well. Stay tuned for upcoming news!
Until next time,
Onyi Odunukwe, Publisher
Olean, NY
Compiled by Sherron Barden
Reflecting on her 22 years in the tanning business, The Beach House owner Lori VanDeWall credits its success to the loyalty of her customers and the dedication of her team. “I have customers who have been with us since the day we opened – that is incredible!” she exclaims. “My team becomes an extension of my family,” VanDeWall continues. “Their dedication to our vision is remarkable and I am grateful for each of them.” Her husband and children, Sammy and Max, have also played important roles with support and encouragement. “My kids have literally grown up working in the salon and are both still instrumental in its success today,” the owner explains. “Taylor and Lauren have been part of the team for over six years, Rylie for three, and Lily is our newest addition. We focus very strongly on continuing education for our staff and I love knowing that I can be away from the salon when I need to and feel confident that my team has everything under control.”
VanDewall says she has changed her business model in recent years, such as focusing more on memberships and phasing out packages. “We have found that this has helped create positive cash flow, as well as a better per session value for our guests,” she states.
This industry veteran took time to share much more about her business, including her future plans and thoughts about Sun is Life Training® … read on!
IST: Tell us about your tanning business journey.
LV: It all started 22 years ago when I discovered a retail space available for lease in a strip mall about 45 minutes from my home. That very day, I started the process of researching the industry, writing a business plan, securing a lease and financing, and began the build-out process. Six months later in December 2002, The Beach House Tanning Salon opened and my dream of being an entrepreneur became a reality! I call it divine intervention,
(L-R) Team BH includes Taylor, Lily, Lori (Owner), Max, Sammy, Rylie and Lauren.
because I just knew it was meant to be and 22 years later, I still absolutely love owning my salon and working in the tanning and wellness industry.
In 2018, I opened a second facility much closer to my home and in 2021, I sold the original Beach House. Although I miss the customers, employees and memories from that salon, I have no regrets. I am happy to be focused on a single location and to live geographically closer to it.
IST: What challenges have you faced as a salon owner?
LV: In the early years of my career, the biggest challenge was the lack of mentorship in the industry – getting started was very difficult. Despite having a college degree in Business Administration and Management, there was still so much to learn about industry trends and managing cash flow in what can be a seasonal business. I can honestly say that I learned many things the hard way. In the industry today, education is more readily available. From training and certification programs like Sun is Life, to trade shows and the training provided by product manufacturers like Devoted Creations, the resources are accessible to new salon owners to learn from and avoid making costly mistakes.
With this in mind, I established the Facebook group, “Tanning Salon Owners Forum” in 2015 as a resource for salon owners and industry partners to collaborate. It started with about 15 members and has grown to over 3.5k salon owners in the U.S., Canada and Europe with new members joining daily. It is a great space to exchange ideas and network with others in the tanning community, ask questions and receive positive feedback. Even with 22 years of experience, I have learned so much from other salon owners and industry leaders in the group. I even had the opportunity to connect with some of them last year at the expo in Nashville.
IST: How does The Beach House support the Olean community?
LV: We donate to fundraising benefits and local charities. Two in particular are Operation Warm Hearts, whose primary purpose is to provide clothing and accessories to children in need; and The Pink
Pumpkin Project, which supports local breast cancer patients and survivors.
IST: What do you feel sets BH apart from your competitors?
LV: What we provide is more than just a tan or spa service – it’s an experience. Every detail counts. Our staff is dedicated to providing a luxurious experience with a personalized element for every guest, every time, without exception. This starts with an initial conversation at the reception counter that has absolutely nothing to do with the tanning process. It’s an opportunity to connect with our guests by getting to know them personally before we establish their tanning, wellness and skincare needs. Regularly keeping fresh flowers or candy in each room and providing a “glam station” for guests to use after their session adds to the experience. We also take the time to engage with customers outside of the salon – for example, when one of them has a major life event, we send flowers or a card.
Our unique promotions and salon events also set us apart. Each year, we host a “Red Carpet Reveal” – a catered event held at a local venue where we introduce new products and/or new equipment. We have prize drawings, door prizes and attendees receive a swag bag with samples of the new products which has proven to increase our product sales.
We focus on providing the most advanced tanning technology, skin care products and spa services; however, the personalized attention we give our guests is the foundation of our business success and really sets us apart from our competition.
IST: How would you describe the BH atmosphere?
LV: The space, itself, is luxury. From the moment you walk in, it feels like a five-star luxury resort. It is impeccably clean – we don’t even have trash in →
Salon Stats
OWNER: Lori VanDeWall
STAFF: 6
UV SYSTEMS: Ergoline, KBL, Sun Capsule
SUNLESS: Mystic
Max and Sammy have been working at BH since they were kids.
our trash cans! The salon atmosphere is best described as inclusive, a place where everyone feels comfortable. It is an escape from the responsibilities of daily life for our guests. Our team is amazing at making every guest feel welcome and many times, we have the opportunity to leave people better than we find them. Our customers definitely look forward to the luxurious tanning or relaxing spa service they will receive at The Beach House; but even more than that, I know they value the friendship, personalized attention and the details that come with that experience.
Lori likes to keep in touch with former staff, like Sarah Blovsky who took photos for this article.
IST: What was your biggest takeaway from the Sun is Life Salon Operator Training?
LV: I use the Sun Is Life Salon Operator Training Program because it is so comprehensive. Every BH employee is required to complete the Sun Is Life Salon Operator Certification. It gives them confidence in knowing they completed the program and earned the certificate – it has been an excellent addition to our in-house training.
IST: Any other tips for new salon operators?
LV: Take a proactive approach to customer retention. I spend a significant amount of time analyzing salon reports and implementing strategies to not only gain new clientele, but also to retain existing customers. I look for those who have been absent from the salon for an extended period and then send them a personalized offer to revisit us.
Building solid professional relationships with industry partners, customers and employees has been key to creating and maintaining a successful business. I have worked with the same accountants, banker, electricians, insurance agents, product manufacturer reps and distributors for my entire career.
IST: What are your goals for The Beach House in the next 1-3 years?
LV: The vision is to continue operating as a luxury tanning salon and evolve into the wellness space with the addition of new spa services while continuing to provide the personalized experience our guests expect. Jerry Deveney introduced me to the POLY red-light unit last year at the National Tanning Expo in Nashville. We have had a favorable response to the addition of red-light therapy, which has led us to evolve into the wellness space. Currently, we are in the process of a salon remodel to accommodate more new spa services including SST Red-Light Therapy and a HaloSauna, which will be on our menu before 2025. Additionally, I have worked with Eric Haynes of TSU over the past several years to add new KBL equipment. We are very excited to be one of the first salons introducing LED tanning technology with the addition of the KBL K11 Air this fall.
IST: Any final thoughts?
LV: I am excited to see future growth with the addition of spa services that will not only be attractive to our current customers but will also develop a new clientele. Future plans may eventually include becoming a consultant for tanning salon owners new to the industry, and possibly being more involved in some capacity in the tanning and wellness industry itself.
I would like to thank IST Magazine for featuring The Beach House Tanning Salon in this issue. Fun fact: I have saved almost every issue of IST for all the years I have been in business. I truly enjoy the articles in the magazine and reading about salon success stories … like my own! ■
LOTIONS
Bronzer
Beyond the Beach | Devoted Creations
Black Obsession | Devoted Creations
Cactus Cabana | Devoted Creations
Juicy Details | Devoted Creations
Vault | Devoted Creations
Non-Tingle
Cactus Cabana | Devoted Creations
Infatuated | Devoted Creations
Prismatica | Devoted Creations
Solar Saturation | Devoted Creations
Vault | Devoted Creations
Tingle
Body Shots Doubleshot | Ed Hardy Tanning
Bombshell | Designer Skin
Fuel My Fire | Devoted Creations
Ignite Noir | Devoted Creations
Pink Crush | Swedish Beauty
After-Tan Moisturizer
Bourbon & Honey | Devoted Creations
Coco Creamsicle | Devoted Creations
Coconut Krém | Devoted Creations
Glocation | Devoted Creations
Salty Lime Shushie | Devoted Creations
Package Design
Cactus Cabana | Devoted Creations
Infatuated | Devoted Creations
Prismatica | Devoted Creations
Solar Saturation | Devoted Creations
Vault | Devoted Creations
The votes are in!
Here are your Top Favorites in each category...
SUNLAMPS
Low-Pressure
CosmoLux 9K90 | Cosmedico
Genesis 120W | JK Products & Services
Radiance R2 | Four Seasons
Rave | Heartland Tan
REDSUN | Suntan Supply
High-Pressure
Ergoline Ultra 520W | JK Products & Services
Radiance 400/500W | Four Seasons
Supra 500-800W | Supra Brands Group
UV SYSTEMS
Low-Pressure Sunbed
8000 Alpha hybridSun | KBL
P9 extraSun | KBL
Prestige 1100 | Ergoline - JK Products & Services
Prestige 1600 Hybrid | Ergoline - JK Products & Services
Vitality TLT | Ergoline - JK Products & Services
Stand-Up
hybridSun | KBL
Sundazzler | Heartland Tan
Sunrise 480 | Ergoline - JK Products & Services
Sunrise 7200 Hybrid | Ergoline - JK Products & Services
Sunrise 7200 LED | Ergoline - JK Products & Services
SPA/WELLNESS EQUIPMENT
Beauty Angel 7200 | Ergoline - JK Products & Services
Cocoon Wellness Pod | Wellness USA
HaloIR™ MAX | Halotherapy Solutions
POLY Pro Rejuv | POLY
SUNLESS PRODUCTS
Airbrush System
MobileBronzer | California Tan Sunless
Mobile Z3000 | Norvell/Sunless Inc.
Spray Booth
Pura | Heartland Tan
Mystic Tan Kyss | Sunless, Inc.
Norvell Auto Revolution | Sunless, Inc.
VersaSpa PRO | Sunless, Inc.
Professional Solution
Norvell Venetian One | Sunless, Inc.
Norvell Venetian Plus | Sunless, Inc.
Ultra Dark 1 Hour Rapid | Selfie Glow Sunless
VersaSpa PRO Ultra Pro Malibu | Sunless, Inc.
SALON OPERATION
Product/Service
Devoted on Demand | Devoted Creations
Setmore Software | Setmore Appointments
Sun is Life® Training & Certification | IST Magazine
SunLync Software | JK Products & Services
Salon Software
Helios 12 | New Sunshine
SunLync | JK Products & Services
Tan-Link | Tan-Link Software
TanTrack | Nichesoft
TANNING ACCESSORIES
BleachBright | BleachBright LLC
Honey Gleam Cream | Devoted Creations
NAILSavers | NailSavers
Sunkissed Bronzing Drops | Selfie Glow Sunless
P6 Whitener Kit | Twilight Teeth
Eye Protection
Flex Podz | Podz Eyewear
Peepers | California Tan
Ray Blockers | My EyeSunShields
Soft Podz | Podz Eyewear
WINK-EASE | Eye Pro
PRODUCT MARKETING
Ad Campaign
Devoted Creations
Heartland Tan
JK Products
New Sunshine
SALON SUPPORT
Distributor
All Hours
Four Seasons Sales & Service
Heartland Tan
JK Products
Ultraviolet Resources International
Person of the Year 2024
Megan Edwards | Devoted Creations
Gracie French | Devoted Creations
Melissa Gallion | Four Seasons
Lisa Saavedra | Devoted Creations
Makayla Thomas | Devoted Creations
Inventory Check
By Melissa Damiani
Asyou prepare for next season, right now is the perfect time of year to look at all the resources in your toolbox. You’re presumably analyzing all aspects of your business, and one tool that is imperative to your success is a solid inventory management system.
One basic, yet vital aspect of any inventory system is to track the quantity on hand, and having the right quantity on hand is paramount, especially at a time of year when you will likely have first-time customers walking through your doors. Just think of how unfortunate it would be to have a guest ready to purchase a specific product and you quickly realize that you’ve got none on the shelf, none in the back and you don’t have any in stock at your other location, either. You never want to turn a customer away because you don’t have sufficient stock on hand. If you have the right products in stock, and in the right quantity, you will keep customers coming back time after time.
So, as you plan for the upcoming busy season that will quickly be upon us, how do you know what to order? A key function of any software program is tracking of product sales. As the saying goes, “knowledge is power.” Analyzing your product sales during last year’s busy season will allow you to forecast which products to stock, from which supplier and most importantly, in what quantity.
And how do you ensure that you are keeping ample quantities on hand for all of the products you offer throughout the
season? Establishing reorder points and quantities based on analysis of your prior sales will do just that! Your inventory management strategy should include having a system that will alert you once you’ve reached your reorder point, and readily display the quantity that you should reorder once you’re ready to create a purchase order.
Once you know how to prevent stock shortages, it is equally important to minimize overages – as they can be costly. When you overstock your items, they take up valuable real estate in your storage space, and if they don’t move off the shelves, you risk having to discount them substantially or even worse, write the quantity off altogether.
How do you ensure that you are keeping ample quantities on hand for all the products you o er throughout the season?
do physical inventory counts on a regular basis. Having the ability to produce a physical stock count form via your software system that includes product numbers and names along with a space to insert the “quantity held” will be helpful in identifying any variances. If you enlist the help of your staff in conducting stock counts, you can compare the quantity held number they’ve recorded for each product type to that of your master inventory report to analyze potential shrinkage. You can do a physical inventory adjustment to follow to ensure that the correct quantity is being displayed at the point of sale.
As accurate inventory tracking is crucial, you may consider evaluating your current procedures in addition to your software controls. It is a best practice to
Now is the opportune time! Take a hard look at your current resources and procedures, and refine your strategy to assure increased efficiencies as they relate to inventory management for the upcoming season. Your sales could depend on it! ■
About the Author: Melissa Damiani is the Sales Manager of SunLync Software, Inc. a member of the JK-North America group of companies. With the company since 2002, Melissa has served the organization in several capacities, and has extensive knowledge of all aspects required to deliver robust salon management software solutions that are designed to enable measurable growth within its users’ ever-evolving business models. Call Melissa at 866.SUNLYNC x3 or email mdamiani@sunlync.com.
GET YOUR CUSTOMERS TO CLOSE THE DEAL … THEMSELVES
By Grant Cardone
FOR salespeople, getting a sale sometimes feels like pulling teeth. In those moments, you may wish for a way that prospects would close the deal themselves. Believe it or not, there is a sales strategy that if you nail it down, will improve your closing ratio like magic!
As I said, there is a step in the sales cycle that when perfected, makes you an infinitely stronger closer. But, to work, it relies on your wealth of product knowledge.
The reason why will be clear in just a moment. But before we go any further, you must know EVERYTHING about your products and offers. Otherwise, your chances of closing deals will be slashed before you even start.
The sales process builds upon itself. That means if one piece is weak, the whole deal can fall apart. For that reason, you have to plant the seeds to close the deal early on – in fact, getting customers to close starts much sooner than most salespeople think.
It begins with asking quality qualifying questions, then getting real answers during your fact-finding.
HOW FACT-FINDING HELPS CLIENTS CLOSE THE DEAL
Many sales professionals rush through the fact-finding process, That’s because they don’t fully understand its purpose. There are two main objectives to fact-finding:
1. Discover the customer’s needs and how they make decisions, and 2. Determine which product to present and how to demonstrate it.
A true understanding of what the customer needs and how they make choices are clues to closing the sales deal. For example, the guy
who leased his prior truck is more than likely going to do the same on his next one. Or, if he loves his current vehicle except that it’s a manual – show him something similar with an automatic.
People will show you exactly how to close them if you know what to ask.
On top of this valuable data, qualifying questions also save you a lot of time as you move through the sale. Yes, you save time by finding the “right one” in your inventory that meets their needs quickly. But, you can also get ahead of future obstacles.
Solid Questions Identify Problems Sooner, Rather than Later
Unfortunately, potential customers have become wary of salespeople because of the unethical behavior of some in the past. Therefore, they tend to keep a lot of information close to the vest.
Namely, important, yet unspoken objections or other decision-makers essential to closing the deal.
This is where fact-finding questions are a lifesaver. They reveal the customer’s complaints, stalls and money issues before they’re a problem and allow the customer to save face.
In short, you can predict and handle problems before they slow down the sale. By now, I believe I have made my case for mastering this sales step. So, I’m going to give you what you’re itching to know: the types of questions to ask.
Real Questions that Get REAL Answers
Earlier, I told you the two purposes of the qualifying step – to identify customers’ needs and buying behaviors. You must know both to close the deal.
As such, I will give you examples of questions that determine each of them. Feel free to adapt them to your industry and products. Keep in mind: The secret to these questions’ success is knowing how your product will solve the issues important to the customer.
• What do you wish was different about your current (similar product)?
• How much time/money would it save you if you could fix (customer’s stated issue)?
If you have been paying attention, you will see a pattern here. All of these examples help customers close the deal for themselves before you even get to the product presentation!
Showing the Buyer What They Want
Now, it’s showtime: the product presentation. You should have an overall plan for demonstrating your product every time. At the same time, based on your fact-finding answers, focus heavily on what the customer says is important to them.
interior. That validates the extra $1,000 it costs to add that option when they say, “The price is too high.” After all, they said they wanted the leather!
Or, they say they are shopping today because their current washing machine is falling apart. Well, when they try to stall the sale with, “I need to think about it,” you should remind them their dirty clothes won’t wait.
Of course, you always say these things with a positive attitude and lean on logic. And doing so takes a lot of closing material and roleplay to deliver smoothly.
The takeaway here is even when a customer knows they want your product and needs it, you still must insist on closing the deal.
EVEN WHEN A CUSTOMER KNOWS THEY WANT YOUR PRODUCT AND NEEDS IT, YOU STILL MUST INSIST ON CLOSING THE DEAL.
Sometimes, you can even skip showing certain product features and get the deal to a close faster with quality client data. I suggest you do your entire presentation until you are a master closer.
So, take your time and keep training. Because how well you fact-find and effectively present your offer sets you up for success.
Using Their Words to Close the Deal
Another benefit of fact-finding is that it helps you structure your proposal. Plus, you gain the high ground in the negotiation process.
How this works is simple: You use their priorities to justify the price and the close. Here are some illustrations:
The customer says they don’t like that their current vehicle doesn’t have a leather
Customers will ALWAYS Need YOU to Close the Deal
Modern consumers have more information than ever before. Despite this, salespeople will always have a role to play in the marketplace. Because if customers could truly close the deal themselves, they would’ve bought already. For that reason, mastering fact-finding and the road to the sale is key to becoming a solid closer.
My sales training platform Cardone University has sales tips I learned in three decades in sales that propelled my success. Schedule a call with my team for more information. Either way, the info in this article will supercharge your sales.
So, fact-find thoroughly and be great!■
Inquiring About Needs
Notice the differences in the wording in these examples versus what you use now. Then, make the appropriate changes to suit your business.
About the Author: Grant Cardone is a New York Times bestselling author, the No. 1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media and finance. His companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017.” He regularly appears on Fox News, Fox Business, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, CNBC, and Entrepreneur. He urges his followers and clients to make success their duty, responsibility and obligation. He currently resides in South Florida with his wife and two daughters.
By Lisa Saavedra
Simplify FOR SALES SUCCESS
It’sno secret: tanning products can be confusing. Labels have wording like “50X Bronzer,” “XXX Bronzer,” “Streak-free Bronzer,” “White Bronzer,” “Accelerator,” “Maximizer,” “Tingle,” “Heat” and “Sizzle” – just to name a few! Especially for new staff who not only have to learn your salon’s equipment, procedures and computer system but also the ins and outs of the countless SKUs lining your display shelves. This can be daunting for even veteran staff when you bring in new products. Let’s talk about ways to simplify the process of quickly and efficiently making staff more comfortable with selling. First and foremost, narrow your selection. I have discussed this in previous articles – I believe your shelves can have too few OR too many products. I feel that the perfect number is between 18-25. This typically includes about two or three products at each price point. I’ve visited countless salons and the aesthetics of their lotion shelves is something that immediately tells me a story. For instance, if you have too little selection, customers get the impression that your shelves are “picked over” and what is left is what other people didn’t want, making it appear to be “low-quality.” On the flip-side, too many products or too many different lines can communicate that you don’t really stand behind what you carry and it can look more like a discount store than a high-class facility. Salon owners and managers can avoid both scenarios by making buying decisions that really reflect your clientele’s needs and demographics.
Also key is brand uniformity – I have found it easiest to learn the selling points of products that belong in the same family. Generally, manufacturers create product lines that all go together; the higher-priced bottles are generally larger and have better skin care and as price decreases, so do the bottle size and core ingredients. You are still receiving some of the benefits of the higher-priced products, but not all of them. Giving higher-priced products more selling points creates a buildable sales effect.
The easiest way to become familiar with the brands you carry is with education. Most manufacturers offer in-store and web-based product training, allowing your staff to learn from the professionals how to sell the products and what ingredients make them unique and effective.
Long after the training sessions, the job falls on maintain the momentum of sales and continued education. I think flashcards are great for this. When I teach sales classes, I always stress the idea that for every $15 of
a product’s retail cost, you need to know at least one selling point. This helps staff explain why the higher-priced products are more effective than the lower-priced products. Good information to have on a flashcard is the “basics.” Does the lotion have a bronzer? If so, how much? What is the key hydration ingredient? Also, include some skin care bullet points to memorize. For example, if a product costs $60 retail, it should have four key factors you can highlight.
Create guidelines for staff during this learning period. I think that every day they work, they can memorize one flashcard, starting with your highest-priced products and working their way down. Studying and memorizing four or five bullet points during a shift makes this task much less daunting.
In summary, simplifying the lotion selection and staff training processes helps them to be more confident when talking to tanners about the products and also makes learning about products much less intimidating. Confidence is the key to sales – make sure your team is comfortable and confident by constantly educating them. Never stop learning, never stop growing … and happy selling! ■
Make sure your team is comfortable and confident by constantly educating them!
About the Author:
As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 20+ years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen the IST Magazine “Person of the Year” five times.
By Alex Zeedyk
INthe world of retail, Black Friday is known for the thrills of much-anticipated, deep discounts on a wide range of products. As a child, going shopping on that day was one of my favorite things to do with my parents. I didn’t sleep the night before – I was so excited to see all that the stores would be offering! We’d wake up super early and go from store to store.
Now, in the world of indoor tanning, Pink Wednesday has quickly become the day to create a buzz amongst your salon guests by offering massive one-day sales. Typically occurring on the Wednesday before Thanksgiving, Pink Wednesday presents an opportunity to engage customers before the Black Friday craziness, while also driving off-season revenue. And who doesn’t love a PINK sale?
Let’s break down the strategies for making Pink Wednesday a success for your salon with fun and strategic moves you can execute both in-store and on social media.
To officially announce your Pink Wednesday plans, you must have a schedule in place. Leading up to your event, you want to post teasers on your platforms to build excitement. Use countdowns, stories, even sneak-peeks to keep your customers engaged; phrases such as “Something BIG is coming!” or otherwise indicating that you have something special planned. Making the posts eye-catching – and of course, pink – will be the cherry on top to spice up your social feeds.
Going live and answering questions relating to tanning tips, showcasing your services and how they benefit your tanners,
or even explaining details about how your Pink Wednesday promotions work will create engagement with your audience.
To really make your event stand out, you will need exclusive “Pink Wednesday Only” deals. Membership discounts are always attention-getters – especially
Pink Wednesday presents an opportunity to engage customers before the Black Friday craziness, while also driving o -season revenue.
heavily-discounted annual memberships – whether it’s a BOGO one-year package or 50% off one year. Discounts on selected services like teeth-whitening or red-light therapy could also spread awareness of what’s on your menu.
Creating Pink Wednesday-themed bags with goodies and products is also a fun and exciting way for guests to try new
About the Author
products. You can tailor one for indoor/ outdoor lotions, one for sunless tanners and one for your triple-dip customers who enjoy every service you offer. The catch for all your promotional offers: they’re only good for one day!
Everyone loves a good giveaway, especially when it is tied to such an exciting promo day. Whether they are guessing how many pink jellybeans are in a bowl or spinning a wheel to win a prize; you can even keep customers engaged with hourly giveaways posted on your social media story. A fun raffle idea: every Pink Wednesday purchase includes an entry to win a grand prize, like a luxury tanning package or all-inclusive beauty package that is cross-promoted with other local small businesses like hair or nail salons.
Pink Wednesday can be one of the most exciting days for your customers and the key to success is strategic pre-planning. Spend time creating engaging social media posts to boost awareness, create marketing material to promote it throughout your salon, and make sure you ordered enough product to have on hand and to create fun bag deals. All these steps will pay off with great sales on Pink Wednesday if you remember to be creative and have fun … think pink! ■
A recent University of South Florida grad, Alex Zeedyk holds a degree in Marketing. She started as an intern in 2021 and has since transitioned into the role of Client Relations and Social Media Specialist. With over five years of experience working in salons, she has real-world knowledge that combines with a passion for skincare and products. Alex works closely with the company’s product distribution network and 5 Star Diamond Salons to provide the support they have grown to expect from DC.
PRODUCT PREVIEW
We’ve curated an exciting selection of cutting-edge tanning and wellness equipment, along with innovative lotions crafted for exceptional bronzing and top-tier skincare. Industry leaders have rolled out these new offerings to help elevate the experience for your salon guests. It’s truly the best time to refresh and enhance your services!
JK PRODUCTS
JKproducts.us 888.771.0996
Inspired by the Sun’s energizing light … Elevate your tanning experience with Ergoline’s latest Red Light & UV LED technology.
1. Elements
Discover the first full-LED system for a completely new tanning experience. Delivers consistent, lasting results and optimal performance even after 20,000 hours (more than ten years) of use. Thanks to the highest-quality UVA & UVB LED components, “changing lamps” is a thing of the past.
Enhanced Features include:
• Air Condition
• Surround Cooling Plus 3-Zone Ventilation Silent Air Diffuser
• Aroma
• Meditative Soundscapes
• Bluetooth Connect
• Wireless Charging
• Frosted Multi Relax Acrylic
• Pearl White Color
• LED Animation Light
• LED Light Frames
2. Spirit
TANNING & SPA EQUIPMENT
Ergoline Spirit defines the new standard in the compact class with innovative LED facial tanners and Beauty Light LEDs. The smart ventilation, sound system with Bluetooth®, user-friendly operation and spacious, ergonomic lying surface o er elegance and function in a compact unit designed for any salon. LED facials eliminate unnecessary heat.
Special Features:
• Natural Wave Design Elements
• High Gloss White
• LED Mood Light w/Different Colors
• LED Interior Light
• Intuitive Easy Control Operation
• Stereo Sound Plus
• Bluetooth® Connect
• Voice Guide
• Ventilation w/Comfort Cooling
• Ergonomic Lying Surface
• Bodyform Plus: 215 x 84 cm
• Easy Clean & Service
• Reduced Power Consumption
Available in two units:
HYBRID LIGHT
With hybrid technology, the skin is also treated with red Beauty Light during tanning.
Beauty Light Complete:
• 54 x Beauty Light LEDs for face, décolleté & body
• Intensive skin care
• Improved oxygen supply
PURE LIGHT
A pure tanning experience without additional Beauty Light. Spectra generates the light spectra that make every tanning session incomparably enjoyable, e cient, energy-saving and gentle on the skin.
• Spectra by Ergoline: 3 x 32 UVA LEDs
• 2 x 8 W Smartsun spaghettis
• 42 tubes with Smart Performance / Twin Power
mecotec.net
3. CryoAir Mini Premium
THE PERFECT ADDITION TO YOUR SPA AND WELLNESS CENTER!
Revitalize your skin with the power of cryogenically cooled air. A gentle, 10-minute cryotherapy session activates collagen production deep within your skin, leading to increased rejuvenation, enhanced elasticity and a youthful glow. Experience instant results as the CryoAir facial stimulates blood flow and promotes anti-inflammatory e ects, leaving your skin stronger, healthier and visibly refreshed. This revolutionary treatment tightens and smooths your skin, making it feel revitalized after each session.
Key Benefits:
• Instant, visible results
• Tighter, more youthful skin
• Boosts muscle tone
• Enhances absorption of skincare products
• Strengthens sensitive skin
• Revitalized, luminous complexion
• Flushes out toxins and CO2
• Immediate relief from inflammation and pain
2. Disobedient ™
SCORCHING ULTRA-BLAZING BLACK BRONZER
It’s time to rebel against the ordinary, embrace the chaos and set your skin ablaze with the scorching heat of Disobedient™! This rebellious formula includes revolutionary ingredients like Chili Pepper and Wasabi Extracts to light up your luminosity, while Turmeric and Niacinamide wage war on the appearance of skin imperfections.
• High Levels of DHA, Natural & Cosmetic Bronzers
• The Most Extreme Hot Action Tingle
• Wasabi Antioxidants
• Chili Pepper Vitamin C Extracts
• Anti-Inflammatory Turmeric Extract
• Powerful Exosomes
• Detoxifying Properties
• Elasticity Boosting Striover™
• Color Balancing Mel[O]stem™
• SymBronze® Green Color Enhancer
• Niacinamide Skin Perfectors
• Ginger Root Extracts
• Anti-Orange Technology
• Anti-Aging, Tightening & Firming
• Tattoo & Color Fade Protecting
• After Tan Odor Eliminators
• Spicy Mango Fragrance
MSRP $144 13.5OZ
™
3. Velour
PLUSH MEGA-HYDRATING DARK TANNING EMULSION
1. Vault ™
SUPER-ENCAPSULATED DHA BRONZER
Unlock superior bronze results like never before! Invest in your tan with this triple-bronzing formula enriched with encapsulated DHA and Color-lock Agents that allow your color to last days longer than ever before. This ultra-rich blend features a reserve of skin-perfecting elements to help improve your skin’s overall appearance while leaving you with a soft, supple and airbrushed finish.
• Extreme Cosmetic & Natural Bronzers
• Raspberry Ketone Erythrulose Compound
• Auto-Darkening Complex
• SymBronze® Green Color Enhancer
• Powerful Amino Acids
• Anti-Aging GlowPlex™ & Copper Peptides
• Potent Probiotics
• Skin-Toning Flavoslim™
• Super-Slimming Technology
• Powerful Probiotics
• 24-Hour Long-Lasting Hydration Blend
• Vegan Collagen Blend
• Skin Perfecting Forslean™
• Ingredient Locking Technology
• Anti-Orange Technology
• Tattoo & Color Fade Protecting
• Chromatic Cream Fragrance
MSRP $163 13.5OZ
Experience the plush, velvety embrace of this luxurious lotion that cocoons your skin in silky, rich hydration. This ultra-soft, cloud cream hugs your skin with Ceramides, Collagen-boosting agents and nourishing Hyaluronic Acid. It’s like sinking into a cloud of plush pillows and wrapping your skin in a soft, cozy glow that feels as dreamy as it looks!
• Skin-Softening Plateau Breaking Tan Enhancer
• Ceramide Cloud Infusion
• Mood Boosting Neuroglow™
• Powerful Skin-Loving Exosomes
• Skin-Softening Coconut Extracts
• Collagen Banking Complex
• Hydration Improving Snow Mushroom
• Super-Soothing Marshmallow Extracts
• Moisture-Rich Rose Water
• Firming & Toning Bakuchiol
• Plumping Hyaluronic Acid
• Ingredient Locking Technology
• Tattoo & Color Fade Protecting
• After Tan Odor Eliminators
• Cotton Candy Clouds Fragrance
MSRP $134 13.5OZ
4. Color Drip™
MAJOR GLOW-UP ICONIC BRONZER
This is more than just a bronzer; it’s a next level game-changer for your glow-up routine! With Collagen Banking for your skin’s hydration flex and Green Co ee Extract for that extra boost of energy, you’ll be serving main character energy every single day! Say goodbye to FOMO, bestie – your aesthetic glow is about to be elevated and unbothered. Period.
• Instant & Delayed DHA Bronzer
• Collagen Banking Complex
• Dark Tan Activators
• Raspberry Ketone Erythrulose Compound
• SymBronze® Green Color Enhancer
• Beauty Enhancing Reneseed™
• Hydration Boosting Snow Mushroom
• Elasticity Boosting Striover™
• Calming Cucumber Extracts
• Antioxidant Rich Pomegranate Extract
• Tattoo & Color Fade Protecting
• After Tan Odor Eliminators
• Black Pomegranate Fragrance
MSRP $74.98 12.25OZ
5. Manifest ™
DHA-FREE ISLAND INSPIRED NATURAL BRONZER
Inspired by tropical, timeless results? This DHA-free, streak-free/stain-free natural bronzing cocktail is enriched with a Collagen Banking Complex and skin-toning elements, leaving your skin with a timeless, youthful glow.
• Color-Correcting BB Cream Formula
• Raspberry Ketone Erythrulose Compound
• Elasticity Boosting Striover™
• Collagen Banking Complex
• Detoxifying Avocado Extracts
• Soothing Cucumber
• Skin-Softening Coconut
• Nourishing Oat Extracts
• Powerful Peptides
• Targeted Anti-Aging & Firming
• Tattoo & Color Fade Protecting
• After Tan Odor Eliminators
• Fresh Basil & Citrus Fragrance
MSRP $67.98 12.25OZ
6. Beach Club™
EXCLUSIVE SKIN SOFTENING
DARK TANNING CREME
Welcome to DC Beach Club™ – where every session is a VIP experience! With a chic blend of copper peptides, dark tan activators and an elite Collagen Banking blend, your skin will feel softer and smoother, while Peach Extracts and Acai Berry keep you looking vibrant and radiant. At DC Beach Club™ every tan is reserved only for the ultra-privileged!
• Fast Acting Ultra Hydrating Tanning Intensifier
• Formulated for Indoor & Outdoor Use
• Color Correcting Formula
• Collagen Banking Complex
• Mood Boosting Neuroglow™
• SymBronze® Green Color Enhancer
• Elite Copper Peptides
• Color Balancing Mel[O]stem™
• French Flax Seed Oil
• Glow Enhancing Peach Extracts
• Antioxidant Rich Acai Berry
• Tattoo & Color Fade Protecting
• After Tan Odor Eliminators
• Island Colada Fragrance
MSRP $64.98 12.25OZ
7. Beach Bronzing Balm™
AIRBRUSH BRONZING & GLOW ENHANCING MOISTURE MASK
Your sun-kissed secret for a flawless, beach-ready glow! This game-changing facial tanning and glow-enhancing mineral mask does it all: tan, tone, tighten and dazzle the skin with an instant luminous finish.
• Auto-Darkening Complex
• Youth Boosting Eterwell™ Youth
• Glow Enhancing Glowplex™
• Powerful Exosomes
• Spilanthes Flower Extract
• Peptide Infusion
• French Flaxseed Oil
• Anti-Inflammatory Turmeric Extract
• Antioxidant Rich Pomegranate
• Contouring & Blurring
• Vegan Collagen
• pH Balancing
• Multi-use formula
• Starfruit & Coconut Water Fragrance
MSRP $56.98 1.7OZ
8.
9.
8. White 2 Bronze
Watermelon Gelee
THIRST-QUENCHING JUICY
TANNING GELÉE
Get ready to dive into a wave of lush, juicy hydration … This super succulent, fruity formula is like a refreshing splash of summer, packed with antioxidants that’ll have your skin glowing!
• Lightweight Dark Tanning Gel
• Green-Hued to Counteract Reddening
• Color Correcting
• Elasticity Boosting Striover™
• Mood Boosting Neuroglow™
• Ultra-Hydrating Watermelon Extracts
• French Flax Seed Oil
• Vitamin C Infused Kakadu Plum
• Antioxidant Rich Maracuja Oil
• Skin Perfecting Strawberry & Cherry Extracts
• Hydrating Hyaluronic Acid
• Wild Watermelon Fragrance
MSRP $48.98 8.5OZ
9. Pier Pressure™
TROPICAL TRANSFER
RESISTANT WHITE BRONZER
Ride the tidal wave to sundrenched tan results! This coastal concoction features dark bronzing agents for vivid results without any unwanted transfer. Infused with mega moisturizing Mangosteen, juicy Pomegranate extracts and a seaside splash of Vitamin C, this nautical nourisher is full of antioxidants to keep your skin glowing and youthful.
• Bronze Boost Complex
• Ultra-Moisturizing Mangosteen
• Antioxidant Rich Pomegranate
• Electrolyte Rich Coconut Water
• Super Charged Superox C™
• Elasticity Boosting Striover™
• Hydration Boosting Snow Mushroom
• Tattoo & Color Fade Protection
• Sunset Sands Fragrance
MSRP $29.98 8.5OZ
10. Salty Lime Slushie™
AFTER SUN REPLENISHER
Quench your thirst for sun-up to sun-down hydration with this refreshing after sun formula infused with exotic Mango Butters, Sweet Agave and exhilarating Cactus Water. Garnished with skin-calming Calendula, complexion-perfecting Avocado Extracts and an ultra-softening Ceramide Complex.
• 24-Hour Daily Formula
• Color Extending Moisture Lock Technology
• Electrolyte Rich Cactus Water
• Ultra-Hydrating Agave
• Skin-Softening Mango Butter
• Skin-Calming Calendula Extracts
• Ceramide Complex
• Pore-Tightening Sea Salt
• Super-Smoothing Coconut Oils
• Toning Caffeine Extracts
• Detoxifying Avocado Extracts
• Tattoo & Color Prolonging Technology
• Salty Lime Slushie Fragrance
MSRP $27.98 18.25OZ
11. Cloud Kissed ™
AFTER SUN REFRESHING SPRAY INFUSED WITH CERAMIDES
If you dream of weightless hydration, let your skin be kissed by a cloud with velvety Vanilla, cozy Ceramides and Marshmallow Extracts that envelop the skin in an embrace of dewy, luminous soft immersion.
• Ultra-Hydrating After Sun Body Spray
• Skin Glowing Essence
• Moisture Barrier Strengthening Ceramides
• Antioxidant Rich Vanilla Extracts
• Skin Softening Marshmallow Extracts
• Skin Energizing & Toning
• Ingredient Locking Technology
• After Sun Odor Blocking
• Tattoo & Color Prolonging Technology
• Cloud Kissed Fragrance
MSRP $19.99 6.7OZ
12. Coco Creamsicle™
ULTRA-HYDRATING AFTER SUN BODY SPRAY
Your skin’s one-way ticket to beachside bliss! This intoxicating formula will have you imagining you are lounging on powdery white sand under a swaying palm tree with the nostalgic scent of a tropical vacation. A tantalizing fusion of Copper Peptides and Orange Extracts promote radiant results and ultimate hydration to restore your skin’s natural luminosity.
• Skin-Glowing Essence
• Vitamin Infused Essential Orange Oil
• Prebiotic Hibiscus Extracts
• Amino Acid-Infused Copper Peptides
• Skin-Energizing & Toning
• Ingredient Locking Technology
• After Sun Odor Blocking
• Tattoo & Color Prolonging Technology
• Coco Creamsicle Fragrance
MSRP $19.99 6.7OZ
COLLAGENETICS ™
Light your way to younger looking skin with Collagenetics™ Illuminate, a revolutionary skincare line designed to harness the power of light for a more radiant and youthful complexion.
13. Illuminate
ALL LIGHT ENERGY OPTIMIZING LOTION
• Light Therapy Prep Lotion
• Multiple pH Stabilizers for Optimal Light Absorption
• Skin Tightening & Firming Ingredients
• Power Packed Peptide Complex
• Collagen Infused
• Light Enhancing X50 Photoglow™
• Hydrating Hyaluronic Acid
• Sculpting & Lifting Skin Perfecting Agents
• Ingredient Locking Technology
• Blemish & Irritation Combating
• Youth Boosting Blueberry Extracts
• Complexion Brightening
• Multiple Skin Softening Butters
• Purity Fragrance
MSRP $77.98 7OZ
14. Illuminate Body Balm
NUTRIENT RICH REPLENISHING HYDRATOR
• Post Light Hydrator
• Multiple pH Stabilizers
• Skin Tightening & Firming Ingredients
• Power Packed Peptide Complex
• Collagen Infused
• Light Enhancing X50 Photoglow™
• Hydrating Hyaluronic Acid
• Sculpting & Lifting Skin Perfecting Agents
• Ingredient Locking Technology
• Blemish & Irritation Combating
• Youth Boosting Blueberry Extracts
• Complexion Brightening
• Multiple Skin Softening Butters
• Purity Fragrance
MSRP $49.98 18.25OZ
15. Illuminate Cream Concentrate
HIGHLY CONCENTRATED MULTI-TARGETED CREAM
• Facial & Décolletage Light Therapy Prep Cream
• Highly Concentrated for Delicate Skin
• Multiple pH Stabilizers for Optimal Light Absorption
• Repairing & Calming Supercharged Abyssine™
• Enhanced Skin Tightening & Firming Ingredients
• Power Packed Peptide Complex
• Collagen Infused
• Light Enhancing X50 Photoglow™
• Hydrating Hyaluronic Acid
• Sculpting & Lifting Skin Perfecting Agents
• Blemish & Irritation Combating
• Youth Boosting Orange Extracts
• Complexion Brightening
• Multi-use Formula
• Purity Fragrance
MSRP $49.98 3OZ
16. Illuminate
REWIND & RESET YOUTH BOOSTING SPRAY
• Multiple pH Stabilizers for Optimal Light Absorption
Ed Hardy’s luxurious new White Bronzer wraps your skin with a sun-kissed finish, moisturizing and softening well past sunset. Let the serene essence of Hibiscus Extracts and vibrant vitamins transform the skin with a mesmerizing glow that’s as dreamy and tranquil as the Golden Hour™ itself.
• Sunset Glow Transfer Resistant Bronzer
• Multiple Dark Tan Activators
• pH Balancers
• Complexion Perfecting Golden C
• Moisturizing Mango Butter & Coconut Milk
• Mood Boosting Neuroglow™
• Powerful Superox C™
• Hydrating Hibiscus Extracts
• Vitamin C Infused Dragon Fruit Extract
• Antioxidant Rich Maracuja Oil
• Tattoo & Color Fade Protecting Technology
• Golden Coconut Fragrance
MSRP $64.95 13.5OZ
18. Deluxe Dark™
EXTREME PLATEAU BREAKING BLACK BRONZING FORMULA
Your tanning plateau has o cially met its match! Powerful skin-softening and energizing combines with unrivaled darkening from Beta Carotene and Carrot Oil, plus skin perfecting Hibiscus Extract and Vitamin C. Intensely nourishing Coconut Juice and potent antioxidants like Acai Berry and Pomegranate take your tan to its maximum potential!
• Deep Bronzing Blend w/DHA, Natural & Cosmetic Bronzers
• Dark Tan Activators
• Skin Tightening and Toning
• Hydrating Hibiscus Extract
• Carrot Oil + Beta-Carotene
• Rich Vitamin C
• Super Fruit Antioxidants
• Sparkling Pomberry Fragrance
MSRP $39.95 10OZ
19. Coconut Kisses
DAILY RICH BODY MOISTURIZER
Sit back, relax and let your skin escape to the tropics while lavish hydration drenches your skin in Coconut Milk & Coconut Oil for an extreme softening and skin hydrating e ect. The intoxicating fragrance will make you dream of a day in paradise!
• Ceramide Infusion
• Coconut Milk & Coconut Oil
• Vitamins C & E
• Banana Barrier Strengthening
• Cocoa Butter for Skin Softening
• Skin Tightening & Toning
• Tattoo & Color Protecting
• Coconut Paradise Fragrance
MSRP $23.95 18.25OZ
877.509.7994
1. Color-Blocking Cream
SUNLESS BARRIER & BLENDING CREAM
Shield sensitive areas of the body from over-bronzing and discolouration – moisturizing while it protects and leaves skin feeling silky soft and smooth. Luxurious formula produces an ideal blanket of softness to dry, rough areas of the body to ensure beautiful, bronze results from your Selfie Sunless spray-tan session.
• Conditioning & Hydrating
• Vegan, Fragrance-Free
• Salon Professional Formula
SALON COST $12.50 32OZ
2. Rosé All Spray
ILLUMINATING ROSE WATER SELF-TAN
This miraculous, clear, rose-infused self-tanning water allows flawless development of dark tanning results with ease. Balances pH levels and gives skin a moisture surge while also enhancing and creating an envy-worthy glow.
• For Face & Body
• Stain-Free Formula
• Natural Colorless DHA
• Rose Water
• RoseHip Seed Oil
• Vitamin C
• pH Balancers
• Buildable Color
• Superior Hydration Formula
• Lavender Rosé Fragrance
MSRP $32.95 7.76OZ
3. Sunkissed
LUMINOUS FACIAL BRONZING SERUM
Let this power packed serum be your ticket to a Sunkissed glow – one drop at a time! Buildable serum formula is designed to suit your skin tone all year long and give you envy worthy, glowing results while indulging your skin in an abundance of nourishing nutrients.
• Natural Colorless DHA
• Quick-Absorbing, Sensitive Skin Formula
• Lychee Fruit Extract
• Golden C
• Hyaluronic Acid
• Watermelon Extract
• Plum Extracts
• Ferulic Acid
• Vitamins E & C
• Aloe Vera
• Buildable Color
• Fragrance-Free
MSRP $24 1OZ
Is it “Sun is Life Clean?”
By Joe Schuster
“IS
IT SAFE? IS IT SAFE?”
Well, is your salon clean? Is it CLEAN?
Older movie aficionados may appreciate this lead-in taken from the 1976 movie classic, “Marathon Man” starring Dustin Hoffman, Roy Scheider and Sir Laurence Olivier.
As salon operators are still working to keep the pandemic of 2020 in the rear-view, the annual cold & flu season is upon us. Oh, boy. We all know what to do now, right? Hyper-vigilance should have become the norm when it comes to salon sanitation.
Well, the pandemic inspired many tanning professionals to do the really deep dive and clean up their facilities – top-tobottom, full-out attack on germs in the entire salon. They established strong roles and cleaning routines for every salon team member. The cold & flu season is a good time to consider adding hand sanitizer for guest use and maybe even offering a disposable mask to those who want to wear one. You may have customers and prospective customers who are “mask-up” kind of folks. Take care of them!
Those of you who have taken Sun is Life® Training and Certification are certainly aware of the program’s module
dedicated to salon cleaning and sanitization. If you have not yet received this education, read on!
Look, in order to enjoy their indoor tanning session, people come to your salon and remove their clothes. That tanning room had better be clean! Of course, using proper cleaning solution on the top and bottom sunbed acrylics is the first order of business. Make sure you are using only one towel and one side of that towel per acrylic. Leave the solution on the surface for several minutes and then wipe it completely dry. Solution residue left on the bottom acrylic may induce a photosensitizing response with some tanners. So, wipe until it’s dry. Bottom line: A guest should never be responsible for cleaning the tanning bed prior to using it.
place for a once-over. Clean and sanitize all surfaces that a customer may touch. Next, what message does your reception area convey? It reflects your salon’s image to the masses; current as well as prospective customers. It had better be spotless: no fingerprints on glass surfaces, no “dust bunnies” under chairs or tables.
AS IT HAS ALWAYS BEEN, OFFERING A FACILITY THAT’S “SUN IS LIFE CLEAN” IS KEY TO HELPING YOUR GUESTS STAY HEALTHY!
Next, every (and I mean every) tanning room surface that a guest may touch must be sanitized. Door knobs, equipment handles and buttons, chairs, mirrors and more must be wiped with sanitizer after each session.
Moving on to the restroom – this is no
Okay, you’re on a roll! Let’s address another prospective germ-spreader: eyewear. If you sell reusable eye protection (goggles), make sure they’re sanitized before each use. That’s right, even your guest’s personal pair of goggles. They must understand that a risk of getting conjunctivitis (pink eye) and other infections is prevalent and the owner/user of the eyewear can be re-infected. Keep an alcohol dispenser and cotton pads handy for your guests to use on their goggles each time they come in for a session.
Dealing with the pandemic caused most salon operators to forever change their business practices. As it has always been, offering a facility that’s “Sun is Life Clean” is key to helping your guests stay healthy! ■
Sun is Life® is the industry’s leading tanning salon operator training program. Developed by industry professionals for industry professionals. We offer you and your staff the tools to elevate your team’s level of professionalism, and increase your confidence in both providing and promoting responsible tanning.
IST has the experts!
Grant Cardone CARDONEZONE
Star of Discovery Channel’s “Undercover Billionaire,” Grant owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. Known internationally as the leading expert on sales, marketing and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including The 10X Rule, which led to establishing the 10X Global Movement and the 10X Growth Conference, now the world’s largest business and entrepreneur conference. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his 15 million + following to fund his Grant Cardone Foundation, a non-profit dedicated to mentoring at-risk adolescents in financial literacy, especially those without father figures.
Melissa Damiani SUNLYNC SOFTWARE, INC.
Melissa Damiani is the Sales Manager of SunLync Software, Inc. a member of the JK-North America group of companies. With the company since 2002, Melissa has served the organization in several capacities, and has extensive knowledge of all aspects required to deliver robust salon management software solutions that are designed to enable measurable growth within its users’ ever-evolving business models.
Jack Dumoulin
CO-FOUNDER, THE SCHOOL OF HARD KNOCKS
The School of Hard Knocks, a media company that promotes financial literacy and career mentorship on social media by interviewing successful entrepreneurs such as Mark Cuban, Kendra Scott, Gary Vaynerchuk and many more. The company has amassed over 8 million followers and has generated over 2 Billion organic views across Instagram, Facebook, TikTok & YouTube in just three years. In addition to their media channel, the company also manages and produces social media content for the personal brands and companies of successful entrepreneurs across the U.S. Email schoolofhardknocksinfo@gmail.com.
J.R. Homer
FOUNDER, INSTATAN SALONS (PA) “The People’s Champ” is the creator/ owner of InstaTAN, Namaste Natural Skincare, Island Lover Skincare, Level Tan and The Level Family. He is the creator/admin for the “Tanning Studio Forum” and “Used Tanning Equipment Auction” FB groups. A husband and father of two, Homer was Linebacker of the Decade for Brentwood (PA) High School, an undefeated amateur boxer, and is currently a purple belt in Jiu Jitsu via Steel City Martial Arts.
Gary Lipman
ERGOLINE-UK, ERGOLINE PLUS
In the tanning industry since 1982, Gary is Managing Director of the UK subsidiary of Ergoline, and runs Ergoline Plus, the exclusive distributor for a wide range of sunless products and spray systems. He is also Chairman of the Media Committee for the UK’s Sunbed Association & a European Sunlight Association member.
Sandra Odunukwe AGENT ASSOCIATE, RETAIL DIVISION, HENRY S. MILLER BROKERAGE
Sandra brings a wealth of knowledge and experience to the table. A proud graduate of the University of Texas at Arlington, she earned her Bachelor’s degree in Science. With a background in service and product sales spanning eight years, Sandra has developed a strong passion for real estate. She is excited to be a part of IST Magazine, contributing insights and valuable real estate tips specifically tailored for tanning salon owners.
Lisa
Saavedra
DEVOTED CREATIONS
As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 18 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen the IST Magazine “Person of the Year” five times.
Kristin Smithers SUNNY SHORES TANNING & TREASURES
A salon operator in North East, PA since 2019 and an industry professional since 2016, Kristin has studied business and also obtained her diploma from the Photonic Therapy Institute to become a Certified Light Therapist. She is now Board Certified by the Board of Advanced Natural Health Sciences. When not providing services at her wellness spa, Kristin can be found assisting other salon owners in online tanning forums, staying updated on the latest scientific studies supporting light therapy, attending clinics and training required to keep her Board Certification or attending her four kids’ sporting events.
Dr. Jim Schleckser
FOUNDER, THE CEO PROJECT
Jim helps leaders grow companies. With 30 years of business leadership experience, he has led global organizations in public and private environments across many functional areas. He has authored two best-selling books and is quoted in The Wall Street Journal, New York Times, Time magazine, and on NPR. His ideas have been translated into nine languages and he has done business in over 42 countries. Holder of a degree in Chemical Engineering from the University of Delaware and an MBA in Marketing & Finance from the University of Connecticut, Jim also earned a Doctorate in Business Administration at the University of Maryland Global Campus. He serves on multiple for-profit and nonprofit boards, is a Certified Sommelier, avid soccer player and prolific reader. Visit TheCEOProject.com.
Joe Schuster SUN IS LIFE ®
An industry veteran and consultant, Joe has taught salon operator training since 1995 and has served as an advocate for indoor tanning in many capacities. A sought-after speaker and presenter at both national and regional trade events, he also interacts with the FDA, state and local regulatory agencies. Joe is director of Sun is Life Training & Certification.
Michael
Toppel ASSOCIATE, RETAIL DIVISION, HENRY S. MILLER BROKERAGE
Michael specializes in tenant representation, landlord representation and project leasing. In addition, Michael works as Property Manager in the Realty Management Division. With his experience in both Property Management and Leasing, Michael has a wide spectrum of knowledge to best serve his clients. Michael attended the University of Arizona where he majored in Finance at The Eller College of Management.
Alex Zeedyk DEVOTED CREATIONS
A recent University of South Florida grad, Alex holds a degree in Marketing. She started as an intern in 2021 and has since transitioned into the role of Client Relations and Social Media Specialist. With over five years of experience working in salons, she has real-world knowledge that combines with a passion for skincare and products. Alex works closely with the company’s product distribution network and 5 Star Diamond Salons to provide the support they have grown to expect from DC.
