LO G O REVIEW
Lorenzo Donzelli
Ventastic C A R S
R E S T O R AT I O N
&
S E R V I C E
The
initials
Can you m ake the r es t of t h e word look s n i c e and in the same l i n e ?
VISUAL BRAND
a ser ies o f ima ges that showi ng “w ho is no w” a nd “w hat it wi l l beco me” tomor row wi th the new log o
WHO IS IT NOW
Considerations after analysis and questions to friends.
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TEXTILE SOCIETY The lower part of the initial “V” has a strange element, inappropriate. Its bend looks like woolen threads, by Textile society. “I don’t think I saw these bends in a restoration garage.”
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UNSTABLE According to visual, optical and geometric proprieties, logo don’t take clarity and read ability. The logo have to work horizontally, not inclinate. Also is not symmetrical both horizontally and vertically.
INCONSISTENT The logo is based on too many different angles. The “V” appears to be looking to the left, while the rest of the logo look to the right.
MUSIC The lower part of the logo draws very musical notes. The logo looks like a music company. In addition, the initial “V”, if placed horizontally, looks like a “S”.
Wh at w e s e e isn’ t
mean
that
it ’ s t h e s a m e for oth e r s .
W H AT IT WILL BECOME
?
FIRST REVIEW
Have the s a me “ V� and chan ge the r est of the l o go .
Original Logo with an angle of 7째
font: L obster 1 .4
The elements of the logo are in tune. The “V� is in line with the rest of the logo.
font: Thirsty-Scr ip t
The V is less in harmony with the res. But the logo is more airy.
LESS IS MORE
I chose to work from here on out with the logo without the element under the V. This is because the logo should be essential.
SECOND REVIEW
S vs V Mod ify the “ V� , chang ing the r est of the l o go .
V V
RED: old V GREEN: new V
In b oth ca s es , i s no ted t hat the ini ti a l V dev ia t es fr om th e res t o f the log o. It d oesn’t k eep the consistenc y o f the d esig n of t he l etters . In this cas e I wo uld have to d r a w a fo nt ba sed on the V... . ..imp ossib l e.
T he b est thi ng i n thes e cases is to s ta rt fro m the b eg i nni ng, r e-exami ned the p rob lem fro m the b eg i nni ng. T he initia l o f the lo go d oes not s eem to b e r ea da bl e. It d oesn’t res pect the typ og raphy l a ws .
THIRD REVIEW
a NEW “ V” a NEW Vi s i o n a NEW L o go
“The Inversion Method” pag.137 Lateral thinking. A textbook of creativity. Edward de Bono
THE INVERSION METHOD I n the L ate ra l T h in k in g you don’t s e a rch th e right answer, b u t a different in fo rm a tio n processing w h ich w ill produce a d iffe re n t w ay to con s id e r t he situation .
The m ain p u rp o s e is to stim u la te . B y im ple m e n tin g th e inversion w e a re m o v in g towards a n e w co n d itio n . Then you s e e w h a t happens.
I t is a me t h o d t h a t yo u ca n use at a ny t i me, i n e v e r y situ a t i o n, i n ever y pr oble m ,...
...in EVERY T H ING
OLD STYLE
NEW VISION
A N AT O M Y OF A LETTER “V”
F or reaso n s o f go o d typograp h y, th e b ig letter “V� h a s a fundam e n ta l fe a tu re in the se rif fo n t. The left p a rt is b igge r than the righ t p a rt.
+
A NEW INITIAL
The left part i s The legs have bigger than the form more right part. harmonious.
Firt test
Second test
Third test
Cool Good F antastic Beautiful But w here is t he restaur a tio n ?
What use s a restore r- m a n ?
+
Fourth test
BECOUSE IS BETTER...
A Smoother Outline
The Logo follows only two inclinations
The logo is consistent. The “V� mixes with the rest of the logo
The geometry of the logo is constant
Although tilted the logo works well.
Before
After
& SOME A P P L I C AT I O N
I hope th e lo go is to yo u r liking. I hope th a t yo u u n d e rstand the p a s s a ge s , the reaso n s a n d th e choices I ’v e m a d e. I didn’t pu t a ll th e d e ta il, but I wante d to m a k e it clear tha t th e re is a reason b e h in d th e lo go . I hope yo u e n jo ye d it.
Do not forget to look at the backstage https://db.tt/myy4Wh8r Copy and paste a link to your browser
Thanks
Lorenzo Donzelli