I am Lorena, a Spanish Architect and Designer. I am currently working as a senior project manager at Luis Vidal + architects, in Madrid. I am used to participating in different types of projects, taking part in different processes, supervising weekly the quality and finishes on site, and solving any problem or incident that could arise. I usually participate in the preparation of documentation and budgets for their subsequent bidding and review, dealing directly with the construction companies and presenting results to the clients.
I am an architect from Universidad Politecnica de Madrid, and I also obtained a master in Product Design at Domus Academy in Milan. I am hard worker, communicative and effective at team work. I am good at facing problems and finding solutions because I am able to cope with high pressure whilst keeping imaginative and motivated.
WORK EXPERIENCE
Luis Vidal + arquitectos. Madrid, Spain
Senior project manager. I participate in design development tasks and in construction documents production, but I have mainly worked as a site Architect during the last couple of years. I am involved in management and supervision tasks, having direct contact with clients, suppliers and consultants. This has allowed me to acquire a technical vision that greatly helps the design processes, working more efficiently and effectively in both design and construction development.
I have participated in the following projects:
- UAX Madrid University. Refurbishment of several buildings and outter spaces of the University, as a site Architect combined with Project Management functions, leading a team of 3 architects for developing execution projects.
- Fashion Luxury company Campus of Excellence. Design and construction documents production of the new headquarters of a well-known luxury global company. This project has been completely developed using BIM.
- EDEN GOLF Resort in Cap Cana. Construction documents production of a new resort in Cap Cana, in Dominican Republic. This project has been completely developed using BIM.
2021 CURT Arquitectura. Madrid, Spain
Architect. Retail architecture, development of ZUMA Madrid restaurant project.
STUDIO FABIO NOVEMBRE. Milan, Italy.
Product Design Intern. Developing design ideas, producing proposals for different products, creating images and 3D models, and preparing presentations for customers.
AWEN Arquitectos. Madrid, Spain.
Architect. Part of the Design team, making basic and execution projects. Delineation and technical support. Work in residential and landscape projects.
EDUCATION
24studio, Madrid BIM Course in architectural modelling
Domus Academy, Milan Service Design workshop Identity Design workshop
ETSAM, Universidad Politécnica de Madrid Master in Architecture
ETSAM, Universidad Politécnica de Madrid Bachelor’s Degree in Architecture
LANGUAGES
Spanish: Native speaker
English: Certificate of Proficiency in English, C2
French: DELF B1
Chinese: HSK 3
Italian: Intermediate B2
I was born in Madrid where I studied Architecture. In 2018 I spent six months studying in Shanghai and during 2020, I have studied a Master in Product Design in Milan
TECHNICAL SKILLS
I love working in integrating conceptual ideas in spaces and products. I like being part of all the creative process, from the conception of the idea, drafting, drawing... to implementation.
I always put a lot of myself inside the projects I do, I love imagining new crazy colorful worlds that can come to reality.
PERSONAL SKILLS
Creative
Responsible
Team spirit
Leadership
Organized Initiative
Willing to learn
Good problem solver
Meet tight deadlines on time
INTERESTS
My big passion is travelling. I am always willing to be on the move as much as possible.
In each of my trips I try to take as many beautiful photographs as I am able to. I usually post them on my instagram account.
Some other interesting things for me are:
Photography
Cooking Reading
Learning languages
Swimming
Palying waterpolo
Scuba diving
Going to concerts
A BIT MORE ABOUT ME
Since I was a child, I always wanted to become an architect. I have always felt the necessity to inside the projects I do. Studying Architecture has turned me into a hard-worker, being organized and responsible.I am very persistent and motivated when trying to achieve a goal.
I spent six months in Shanghai, studying Design at Tongji University discover a whole new world. I realized I love being continuously in movement, always challenging myself.
I decided to open my mind a bit more by studing a Master in Product Design at Domus Academy in Milan during 2020bre in Milan.
of view and I believe that the best ideas and projects come from collaboration. I am a very curious person, interested in all aspects of design. I love working with concepts for projects, from the very beginning of the creative processes.
This journey has make me become aware that I love being part of an international community, because of how enriching personally and profesionally this environment is.
In the last years I have been part of various projects that have made me grow enormously in a very I led a university campus renovation project, with a team of three architects working in the construction documents.
Thanks to it, I am able to face future projects in a more organised way, knowing how to manage time and resources, and understanding how work processes are developed between construction companies and clients. I have acquired a technical vision that greatly helps the design
success of different and thrilling international projects.
ARCHITECTURE
10. AN OPEN STORY The new Milan Design Week 2021 01 02 03
01. FASHION CAMPUS OF EXCELLENCE
Headquarters of a well-known global fashion luxury company
02. UAX MADRID UNIVERSITY Inner and outer modernization
03. EDEN GOLF RESORT Resting by Iguanas Golf in Cap Cana
04. BRANDING LIFESTYLE
Living: new spaces for physical stores
05. FUSION CITY From industry to advanced neighborhood
PRODUCT DESIGN
06. HAT-TRICK Light in motion
07. PER FARE TUTTO Siamo fiori
08. SWIRL Water on the table
09. CO. Co-cleaning in the bathroom
SERVICE DESIGN
ARCHITECTURE
FASHION CAMPUS OF EXCELLENCE
headquarters of a well-known fashion luXury company
professional work as a senior architect
firm: luis vidal + architects
client: confidential
location: confidential
date: 2024
area: 25.000 m2
budget: confidential
state: under construction
@luis vidal + architects
FASHION LUXURY COMPANY
CAMPUS OF EXCELLENCE
New center of excellence for a well-known company, in a new plant complex that will respond to the needs of the firm to develop its entire research and development process for manufactured leather products. In addition to the characteristic uses inherent to production, the building also has a canteen, a multipurpose room and a gym.
The architecture is configured by parallel vaults that adapt their width and height to the uses of the program. They are supported by pairs of crossed arches on which the “skins” that shape the curved roofs are placed. The vaults are inspired by the stallions where the skins are collected before being turned into extraordinary artisanal products.
Nature plays a fundamental role in the project. The building’s users have constant visual contact with the outside, whether it’s the staff working in the offices, production or warehouse. Interior courtyards are created so that the passage of time can be perceived and work can be done with natural light.
Natural elements are also present in the building’s materiality, with wood being the main material. A ceramic roof is placed over the structure, covering open spaces where the different activities take place.
Just as a craftsman crafts a piece of leather and transforms it into a unique work of art, we have shaped the company’s demands for excellence to create an inspiring and iconic space. Generating a place where innovation is naturally possible requires providing it with a transversal character that encourages the interaction of the teams from the different areas of the center of excellence.
@luis vidal + architects
@luis vidal + architects
@luis vidal + architects
UAX MADRID UNIVERSITY
inner and outer moderniZation
renovation of the university
professional work as a senior project manager
firm: luis vidal + architects
client: uaX university
location: madrid, spain
date: 2022 - 2023
area: 14.000 m2
budget: $7.000.000 €
state: finished
·INNER AND OUTER MODERNIZATION·
This project is born from the necessity of renovation of a private university, that had not been updated in 30 years. The inner and outer spaces have been transformed, providing a modernized image to the university.
My role in this project has been to contribute from the beginning of the design of spaces, until its construction, becoming a senior project manager. I have managed all the project processes, going on site at least once a week also participated in the preparation of documentation and budgets for their subsequent bidding and review, dealing directly with the construction companies and presenting results to the client.
I believe that this proyect has helped me to grow professionally, now being able to face future projects in a more organised way, learning how to manage time and resources, and understanding how work processes are developed between construction companies and clients. and knowledge exchange among students and teachers, improving the user experience.
Some new strands have been generated in front of the main building, slippin through the topography. This
The new faculty spaces, which are open and transparent now, have been transformed to promote teamwork among teachers as well as a close collaboration with students. These spaces are developed radially from the red brick patio to the outer perimeter; from the most public areas, followed by the teamwork tables, to the most concentration.
EDEN GOLF RESORT
resting by iguanas golf in cap cana
apartment tourist compleX in dominican republic
professional work as a senior architect
firm: luis vidal + architects
client: oniX living
location: cap cana, dominican republic
date: 2024
area: 24.000 m2 - 340 rooms
budget: $28.000.000 usd
state: construction design phase
EDEN GOLF RESORT
·resting by iguanas golf in cap cana·
This is an exclusive tourist complex, made up of 1, 2 and 3 bedroom apartments, which have incredible services and outdoor spaces. Located in one of the most exclusive and spectacular area in the Dominican Republic, Cap Cana, it is just a few steps of distance from Juanillo Beach.
It is a project unique and exclusive, both for its design and location, and for its numerous amenities. In addition to these amenities, the project highlights for its design and quality in their terminations. The architecture allows you to have many apartments with beautiful terraces facing nature. They all have view of the wonderful countryside Golf of the Iguanas, where nature can be enjoyed from the inside of the apartments, the common spaces or even in the parking lot.
All in one space Elevated building covering the parking space Apartments access
The project tries to recover the natural environment, reforesting with local species. Each of the apartments opens to nature with an incredible view of the countryside Golf. The buildings are also characterized by being raised above the ground, creating a hidden parking lot, which improves access to the apartments, and eliminates the visual noise of a surface parking lot.
BRANDING LIFESTYLE
Rail for clothes and conveyer belt, transportation for clothes and accessories
·LIVING, A NEW WAY TO EXPERIMENT SHOPPING·
hion is increasing more and more every year, and with it, clothing consumption is also increasing.
In a near future, thanks to new technologies like 3D printing and 3D scanning, fashion will be customized and produced at home. People will not need to go anymore to stores, not even for trying clothing on, as all the garments will be personalized.
ped to the different brands chosen.
mers will customize and will be able to try all the products offered by the brands. Adding a restaurant or bar
·LIVING PRADA· DESIGNING AN INTELLIGENT WARDROBE
mirror.
This mirror will act as a personal shopper and advicer, helping the customer to choose among all options and hanging clothes and the conveyer belt for accessories. These pop-up store includes a robot that will help to customize the items chosen through the mirror.
traditional wardrobe new technologies
3. Intelligent mirror, personal shopper, advice and options for choosing clothes
Robotic wardrobe, compact space for clothes and accessories
DESIGNING A GYM AND A VIRTUAL SPORT CENTRE
Living Nike is a proposal of activities related to many different sports all joined in a same space. The aim is to offer to the consumer the opportunity to try the products made by Nike directly practising sports.
red for them. Other sports will be simulated in a virtual reality cabinet. Thanks to this technology, the possibilities are limitless.To make the space more variable, there are some rails attached to the ceiling, that allow the different modules to be moved along the space. As a result, we obtain a variable space perfect to practiproposed by any company.
3. Rail system, to move the different modules
3D printer, for product customization, movable
traditional sport store gym & virtual reality sports
Weight lifting module, hanging from the ceiling, movable
Sports podium, with running
Traditional exhibition space, hanging from the ceiling, movable
DESIGNING A SPA AND A BEAUTY CENTRE
space customers can receive beauty treatments related to water. A wellness environment to enjoy a moment of peace. wellness.
cosmetic store water treatments
Beds for beauty treatments
Bar concept, transformation between beauty and coctails
Waterfall as the main element of the store, jacuzzi
3. River continuation of the waterfall
Exhibition space for cosmetic products
The potential of this project is the possibility to recover and use a store space that is losing its main characteristics. The aim is to give a new life to the stores, developing new ways of living and understanding a brand.
FUSION CITY
FROM INDUSTRY TO ADVANCED NEIGHBOURHOOD
NATURE
INTEGRATION OF AN INDUSTRIAL PARK IN THE CITY
FINAL ARCHITECTURE MASTER PROJECT
ACADEMIC INDIVIDUAL WORK
ETSAM UPM (MADRID)
JANUARY 2018
F U S I O N C I T Y
·FROM INDUSTRY TO ADVANCED NEIGHBOURHOOD·
The project emerges from zoning condition of industrial parks, which have a rigid structure of industrial buildings with no relation among them, where activities are not open to everybody, and workers and users do not get mixed.
To transform the industrial park into a city, we must ask ourselves what a city is nowadays, which elements is
ARCHITECTONIC CLICHES
An extralarge structure of lines is inserted, introducing them into the original industrial structures and creating mixed uses. Two basic city elements are chosen, nature and technology, that applied to the lines turned
vities can be done at the same time, so the industrial park is now 24 hours open. uses can be adapted, belonging to any world in a city with no limits.
CITY USES SCHEDULE
architectural lines that are inserted to the original industrial structure before after
TRANSFORMATION OF THE INDUSTRIAL PARK
structure where all uses can be adapted, belonging to any world in a city with no limits.
timetables, ways of livings...
A space of FUSION where everyone is invited at any time.
This project proposal is generated from technical, material and constructive conditions that characterize a superstructure in which any program can be adapted, which can belong to any world, creating a city that can be continuously growing.
It is the CITY WITHOUT LIMITS
PRODUCT DESIGN
HAT TRICK
LIGHT IN MOTION
SET OF BOTTLE CAPS WITH LIGHT
ACADEMIC WORK
DOMUS ACADEMY
MARCH 2020
HAT TRICK
·LIGHT IN MOTION·
Designing a non-existent object is always very challenging especially when it comes to light. We often stop at the archetypical typologies, references to the surface the light is bound to, of which the market is now saturated by.
The choice to design the combination of a cap and a light came after the careful analysis of some of our daily showed that we often move from one work surface to another, at times needing additional light due to the bottle came after identifying it as an element present among many actions in the kitchen and at home, and even more broadly in our daily lives.
LIGHT EXPERIMENT
The aim of the brief was to think beyond the prevalent restrictions of lamps to single surfaces, to something that can move from place to place unrestricted.
As seen on the images, every bottle can become a unique lamp.
The proposed solution hat-trick can easily move from one place to another, easily adapting to a new environment due to its diverse members, while being completely free from any connection to the wall. The battery is charged through a wireless charger.
common bottles while keeping it purpose to cover the top.
making the association to their respective social context instantly seen, which in turn show the type of bottle
time allows it to adapt from the formal dinner, through daily work, all the way to the pool party at night.
Hat trick solution can easily be moved from one place to the other, adapting to new environments, turning any bottle into an iconic lamp.
TECHNOLOGY
PINO
DIMENSIONS
EDWARD
PER FARE TUTTO
DECEMBER 2020
SIAMO FIORI
COFFEE TABLE IN BRUSHED STEEL
PROFFESIONAL WORK
STUDIO FABIO NOVEMBRE
PER FARE TUTTO
·SIAMO FIORI·
and daily assistance.
from 21 to 31 October 2021 in the Jesuit Atrium at the Pinacoteca di Brera in Milan.
worlds of colors that simplify the forms making them accessible and understandable for everyone, being really beautiful at the same time.
LIQUIDS ON THE TABLE
APRIL 2020
SET OF GLASSES AND BOTTLE
ACADEMIC WORK
DOMUS ACADEMY
SWIRL
·LIQUIDS ON THE TABLE·
Imagine for a second that we were able to freeze any moment we would like to.
Swirl evokes a surrealistic and materialized vision of an ocean frozen in its movement. It is a collection of containers of water imitating water itself.
Al the pieces imitate the complexity of movements of waves at the ocean. The collection creates a certain ambiguity, because users cannot suddenly see if the con-
Swirl is a collection that brings the natural world to the table.
INSPIRATION
SWIRL collection development bottle
GENERATED GEOMETRY
SWIRL collection deve opment tall g ass
col ect on
SWIRL
DIMENSIONS
SWIRL
CO
CLEANING IN THE BATHROOM
SET OF BATHROOM ACCESSORIES
ACADEMIC WORK
DOMUS ACADEMY
2020
CO.
·CLEANING IN THE BATHROOM·
new normal that each persona lives during the pandemic quarantine, and how all of them share the same space.
Due to the COVID-19 we need to be more aware about hygiene and personal care and more conscious about how and when do we share spaces and objects. That is why sharing is the concept of this project, designing objects that can be safely used by more than one user in the bathroom environment.
FAMILY ROUTINE
PRE & POST COVID19
Parents and two children of 10 and 8 years old
FAMILY ROUTINE PRE & POST COVID19
Parents go to work to the office
Parents and two children of 10 and 8 years old
Co. arrives to establish a new hygiene level in the bathrooms, touched as little as possible, in order to keep high levels of hygiene during this new normal routine.
brush holder, a tray and a towel holder; and a new object that nowadays is becoming necessary, a mask holder.
All of them made in brass because of its antibacterial properties. It is a material that can prevent frequently touched surfaces from serving as reservoirs for the spread of pathogenic microbes. That is why the most touched parts of the objects are brass-made.
a higher hygiene level for the future, while and after the new normal.
The mask holder is designed as a new object for new necessities after COVID-19. Masks are completely separated from each other and from the environment, to prevent accidental touches.
A new TRAY thought to be safely shared, with movable brass dividers that limit the space. Each user has their own space, that can be increased or decreased according to the necessities.
VERTICAL SOAP allows users to touch just the piece of soap that is going to be used in that moment. As each piece is a monodose, there is no soap left after washing hands.
This TOOTHBRUSH HOLDER does not allow toothbrushes touching each other. Users can only touch their own toothbrush, as they can easily be recognized and picked.
VERTICAL SOAP
TOOTHBRUSH HOLDER
way. The brass piece is hold to the wall and rotates, so that each user can touch only one side of the towel, while the other side is protected against the wall.
TOWEL HOLDER
SERVICE DESIGN
AN OPEN STORY
EXPLORE YOUR PATHS
MILAN DESIGN WEEK EXPERIENCE IN 2021
ACADEMIC WORK
DOMUS ACADEMY
APRIL 2021
A N O P E N S T O R Y
·THE NEW MILAN DESIGN WEEK 2021·
The project starts at the city of Milan, that in September 2021 will be calling to all the people related to design, after a year and a half of COVID pandemic. We think is a moment to celebrate, to encourage people to come to
ces that somehow have to be unwrapped. It is an experience related to Augmented Reality to engage people to come to Milan for the Design week, and to display the projects exhibited on it. It was given that name because to discover the Milan Design Week two experiences that somehow have to be unwrapped are proposed.
Milan Design Week, in order to attract more visitors and empower the company in social media. We choose personalimedia.
01. ENGAGEMENT PHASE
1. Engagement phase. Invitation box
2. Exhibition phase. Storytelling path
of chocolates made by a chef before scanning it with their phones. With their phones on their hands, using the camera, they will point to a piece of chocolate to discover an Augmented Reality logo. Touching it, a video will be displayed full screen, encouraging them to come to Milan and enjoy the Milan Design Week.
02. EXHIBITION PHASE
In the exhibition phase, we create a double way path that will display the real design objects. People will arrive to the exhibition, and will walk on one way through the path, being able to see just the pieces of furniture. Once they arrive at the end, they will come back to the beginning, but this time pointing the objects with their phone to reveal the Augmented Reality.
The interface conceived is really easy, simplifyinng the way of use and the recognisable shape of the hand-made share with all the ir followers in their social media.
03. BUSINESS DEVELOPMENT
The interface continues the simplicity line of the chocolates box, revealing a multi option menu related to each object of the exhibition.
People will be able to explore three aspects re-content, as sketches made by the design studio, or more information about the designer.
bition organized can vary on shape and size, but the idea keeps strong.
Besides, the augmented reality can have a second life, displaying it on social media of the companies involved. In this way people will be able to enjoy the exhibition even if they are not in Milan.
