Small Beer Headlines September-October 2020 by Lords Marketing

Headlines September - October 2020

01522 540431

SMALLBEER@SMALLBEERWHOLESALE.CO.UK

WWW.SMALLBEERWHOLESALE.CO.UK

@SMALLBEERLTD

ON TRADE

Small Beer

Dear Customer… Where to start………………….. Welcome back to you all is as good a place as any I suppose! If you are reading this and you have reopened, we hope that things are on the up. If you are reading this and you have yet to re-open then we sincerely hope that the time is coming for you to get your business back open and on its feet again. 2020 started so well. We were full of optimism and excitement about our 40th Birthday plans. We had a new logo, a new website, a nominated Charity of the Year, an online ordering App up and running and promotions galore to help us all have an amazing Ruby Celebration Year. Then Covid-19 happened and it all stopped dead in its tracks in mid-March. We have taken the decision to kick our celebrations down the line until 2021 where we will go again. We will have a 41st Birthday Celebration Year and throw all our energies into that, so watch this space for more news on that. What a truly bizarre time it has been though. Could we ever have imagined shutting down our businesses for months on end? From personal experience it was a real roller coaster of emotions. Learning to be a school teacher was a challenge for Karen and I, but the opportunity to spend some real time with the kids was one of the more positive things to come out of lockdown. We spent all the lockdown period trying to reimagine what we do, knowing that we wanted to come through this experience a better company with more focus on what our customers really wanted from us. We are still working through many things, but with a renewed outlook on how we can change and adapt to be better at what we do. It is taking time for product ranges to be restocked and for promotions and brochures to come back and as such, we have taken the decision to go for digital only for this edition with a view to printing the November December 2020 Headlines as the first one back. Hopefully by then many of our suppliers will have promotional plans in place and we can make it a bumper issue, just in time for Christmas! This edition though does see the launch of an exciting new partnership with Vocation Brewery from Hebden Bridge in Yorkshire. They are relatively new to the On Trade and we have exclusive rights in our area for these terrific cask, keg and canned beers. They are brewed with a modern style and look amazing and can give you a real point of difference on your bar. Contact us today to find out how to get started with them. We would finally like to thank all of our customers and our suppliers. Everyone has been hugely supportive of us during the most challenging time in our history. We truly believe that we will come through this stronger than ever and it will be because of the amazing relationships we have with you all that will help us move on from these dark times. Love and best wishes to you all. Rob and Karen Eastwood Directors, Small Beer Ltd

HEADLINES · sep-oct 2020

Small Beer sep

sep

24 4 oct

Start of new premier league season

oct

cask ale week

oct

5 11

31 national curry week

oct

halloween

EURO 2020 PLAY-OFFS There are four more spots at Euro 2020 up for grabs through October and November’s play-offs. Originally scheduled for the end of March, the play-offs – which will decide the final four participants at UEFA Euro 2020 – were postponed due to the COVID-19 outbreak. Will Scotland, Northern Ireland or Republic of Ireland join England next summer at Euro 2020? Bulgaria v Hungary Norway v Serbia Bosnia & Northern v Herzegovina Ireland Georgia v Belarus Iceland v Romania

20:45

Scotland v Israel

20:45

Slovakia v

20:45 18:00 20:45

Republic of Ireland

North v Kosovo Macedonia

20:45 20:45 20:45

Play-off Finals 12th November

(Fixtures list correct at time of printing) sep-oct 2020 · HEADLINES

Small Beer

CASK ALE - WEEK -

Celebrate Britain's National Drink

The cask ale experience cannot be replicated outside of On Trade venues and therefore the category offers a real opportunity this autumn to attract customers back and increase sales. Cask Ale Week promotes and celebrates all things cask – a truly British drink. It’s the perfect time to review your cask ale offering & encourage customers to sample your quality premium products.

Range

Quality is key

• Getting the quality right should be your biggest priority if • Having the right range is a key factor for driving sales. Avoid over-ranging as this can have an impact on the you want to profit from cask. quality of your casks. • 47% of people who choose to drink cask do so • Offer different styles & ABVs. Customers like a mix of because they trust the quality of cask at the venue. local ales & recognisable national brands they can trust. • Make sure your staff are aware of the importance of the • Pubs stocking a mixture of permanent cask ales and quality of cask ales you serve. rotational guest ales see larger daily sales. • Display tasting notes and promote try before you buy so customers can see the quality and passion behind your cask ale offering. Did you know: Amber beer has* the largest volume share (67%) Serve the perfect pint! Use branded, clean glassware!

Making the most of Cask Ale Week

Temperature & Cellar

Run your own table service beer festival with special guest ales.

• Cask ales should be kept in a temperature-controlled environment in your cellar, recommended at between 11oC and 13oC. • Due to yeast build up, a 7-day line cleaning routine is imperative. • In recent years, 2/3 of cask drinkers said they would prefer beer to be served cooler than the recommended 11oC-13oC. Several brands have introduced innovative cooler cask beers served between 5oC and 9.5oC as a result. Cooler cask beers can help attract new people to the category but top priority is getting your standard cask offering spot on first.

ffer a buy 5 get 1 free collector promotion O on pints ordered throughout Cask Ale Week. ost a meet the brewer event or cellar H tours – ensure to adhere to social distancing guidelines for all events. le trails are popular in Cask Ale Week, check A for any in your local area and get involved! Or create your own with other local businesses. Did you know? 420 Million pints of cask are sold annually in the UK*

Top 10 best-selling cask ales in the On Trade** 2

COMING

SOON !

HEADLINES · sep-oct 2020

nov

bonfire night

dec

Christmas day

dec

new year’s eve

*The Cask Report, 2019 • **https://www.morningadvertiser.co.uk/Article/2019/12/05/Best-selling-cask-ales-for-2020

Small Beer

sep-oct 2020 Â· HEADLINES

Small Beer

HEADLINES Â· sep-oct 2020

Small Beer

to d e v i r Lt s u cl ee Ex all B Sm

GOOSE ISLAND BEER COMPANY

Has arrived!

An update to a Goose Island recipe, originally brewed in the Clybourn Brewpub (Chicago) in 1988, and adapted by our award-winning brewmaster Andrew in London 30 years later. After a trial at the Brewpub London, Golden Goose is now the top selling beer, and ready to be rolled in to the UK market. Clean, crisp, with subtle bready malty notes, ﬁnishing with a hint of spice and herbs from the Saaz hops.

crisp

with subtle bready malty notes Style: Helles

ahint of

Spice

ABV: 5,0%

Cans Available NOW

£33.33 per 24 x 440ml

herbs from

the

Saaz hops

Colour: Pale Gold

IBU: 15

Kegs Available End of September

£79.99 per 30Ltr

sep-oct 2020 · HEADLINES

Small Beer

HEADLINES Â· sep-oct 2020

Small Beer

sep-oct 2020 Â· HEADLINES

Small Beer

HEADLINES Â· sep-oct 2020

Small Beer

sep-oct 2020 Â· HEADLINES

Small Beer

craft cans BEAVERTOWN BEAVERTOWN BREWDOG BREWDOG BREWDOG CAMERONS CAMERONS FOURPURE FOURPURE FOURPURE KIRKSTALL KIRKSTALL KIRKSTALL GLEN AFFRIC MAGIC ROCK MAGIC ROCK MAGIC ROCK MAGIC ROCK MAGIC ROCK MAGIC ROCK MAGIC ROCK MAGIC ROCK OAKHAM SIREN SIREN SIREN TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL TINY REBEL WILD BEER WILD BEER WILD BEER WILD BEER WILD BEER WILD BEER WILD BEER

HEADLINES · sep-oct 2020

NECK OIL IPA GAMMA RAY CLOCKWORK TANGERINE ELVIS JUICE PUNK IPA MOTORHEAD OVERKILL PILS MOTORHEAD ROAD CREW EASY PEELER JUICEBOX HOMETOWN PERPETUOUS VIRTUOUS (GLUTEN FREE) PROVIDENCE PARADISE REEF CANNONBALL DANCING BEAR FANTASMA HIGH WIRE HW GRAPEFRUIT INHALER SALTY KISS SAUCERY T90 UNFILTEreD SESSION IPA BIG RED MACHINE POMPELMOCELLO COLDBLOODED CALI PALE CLWB TROPICA CWTCH DUTTY STAY PUFT EASY LIVIN LAZY BOY LAGER PEACHES AND CREAM PUMP UP THE JAM PARADISE CITY HOLY HAND GRENADE HERE GOSE NUTHIN DODGE DIP DUCK DIVE KEY LIME LAGER SHAKE DOWN BIBBLE SLEEPING LIMES MILLIONAIRE STOUT POGO FRESH QUANTIC KALAMANIFICATION

sep-oct 2020 4.3% 5.4% 4.5% 6.5% 5.6% 4.7% 5.0% 4.0% 5.9% 5.3% 4.2% 4.5% 5.2% 4.7% 7.4% 4.5% 6.5% 5.5% 5.5% 4.5% 4.1% 3.9% 4.6% 5.8% 6.0% 5.0% 5.0% 5.5% 4.6% 4.2% 5.2% 4.3% 4.3% 5.5% 5.0% 6.8% 6.8% 8.0% 11.0% 4.3% 4.5% 4.2% 4.5% 4.7% 4.0% 5.5% 4.7% 5.0%

24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 12X440ML 24X330ML 12X330ML 12X330ML 12X440ML 12X330ML 12X330ML 12X440ML 12X440ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 12X440ML 12X440ML 12X330ML 12X440ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 24X330ML 12X330ML 12X330ML

£35.11 £39.15 £32.95 £35.49 £34.49 £16.64 £31.20 £17.81 £20.31 £21.25 £22.56 £20.19 £28.50 £26.66 £40.08 £30.29 £38.25 £39.69 £33.74 £33.15 £29.69 £29.21 £21.20 £31.19 £31.25 £27.18 £39.83 £39.43 £37.06 £32.43 £34.46 £31.15 £29.90 £38.75 £38.75 £56.41 £56.41 £53.59 £69.09 £31.15 £34.85 £30.86 £31.69 £31.69 £28.95 £32.73 £16.58 £16.34

Small Beer

GREAT BRITISH BOTTLED ALES FROM SMALL BEER The perfect way to tap in to the growing market place for offering a great range of British Beers is to offer a great range of British Bottled Beers. You can do food matching evenings with them, sell them as off-sales to stop your customers going to the supermarkets or just display a great range on the back bar to entice a purchase. Below are just a few of the many we can offer. Call us to find out more.

12 x 500ml

12 x 330ml

8 x 500ml

PAY ONLY

G .C O M S B R E W IN C U R IO U IN G .C O M W E U S B R E W IN G .C O M C U R IO R B S C U R IO U

24.49

per case

***

8 x 500ml

PAY ONLY

per case

20.99

GET Y 2C ACSAESSE SG E T B UBYU YA NAYN2 2C A S ECSSAEGS EE T Y0 0AONFOYF FP EPRE RC A U1 .0 £B1£.0 PER CASE £ 1 .0 0 O F F

8 x 500ml

11.99

per case

PAY ONLY

13.49

16.99

12 x 500ml

PAY ONLY

13.99

per case

24 x 330ml - 6.5% - CANS

PAY ONLY

33.99

per case

24 x 330ml

AN D

, D , AN S BR EWEW BR RI OU S ONLY Y CU RI OU YJOCU JOPAY LD KE ENEN GSGS 30 L KE 30 , AN N IPINA IN

A EW SIPBR IO S SE OUNIO SS RISS RIYOU S SE CU CU CA CANS S. S. RI OU LE JO SESE TT CUEN CAGS L BO L KE TT 30LE IN X3 MIPLAMBO 12 30 N 30 OR X3 IO S 12 per SS £ OR AN SE S GL D’ SD’case S. EN AN SE N, GL CU RI OU W CA EN DO LE N, TT BOW M LELDO EL 30AP AP X3CH RI OU FR S S 12CH CU OU OMOM , RI FROR S ER CU D’ AK , AN EM GL ER INW N, AK EN WEM BOTTLES GW IN DO AD GINEL LECH INAP AF TAF T IU M CRSCR LE AD OU IU MRI FR OM EPR,PR EMEM CU AK MAK per case E ER AK ’S ER GININGMEM BR AK IN£W ’S EM EW ER IN GEW BRIN AK T W A AF EM H IN CR IT LE AD W W IT HEMA IU M EA WPR S,AK CHECH EA RI OU S, M S. S. CU ER OU E RI BEBE IN GER TH ’S CU R ER E FO BR EW AK TH FO T.WBE A WRIN EM ERHER TW IT T.ISBE ISCH TWEA RI OU S. BE ER S, FO R TH E CU TW IS T. BE ER

34.49 35.99

BR EW ER HE AD BR EW ER HE AD

HE AD

8 x 500ml

12 x 500ml

12 x 330ml

PAY ONLY

13.99

per case

20.99

per case

14.99

per case

BR EW ER

8 x 500ml

PAY ONLY

16.49

per case

12 x 500ml

8 x 500ml

PAY ONLY

14.99

per case

14.49

per case

11.49

per case

15.99

per case

GLUTEN FREE

8 x 500ml

12 x 330ml

8 x 500ml

8 x 500ml - 6.0%

PAY ONLY

14.99

per case

18.49

per case

13.49

per case

14.49

per case

sep-oct 2020 · HEADLINES

Small Beer

HEADLINES Â· sep-oct 2020

Small Beer

R BE EM LY PT N SE O

BUY 5 CASES FROM THIS RANGE AND RECEIVE A CASE OF HEINEKEN 0.0

FREE

*Available from 1st September to 30th September 2020. Buy a combination of 5 cases of 24 x 330ml of Desperados, Sol, Birra Moretti, Heineken 0.0, Red Stripe, Heineken, Tiger, 12 x 500ml Bulmers Original, Newcastle Brown Ale, to include a minimum of three different brands and receive a free case of Heineken 0.0. Brewed in the UK.

sep-oct 2020 Â· HEADLINES

Small Beer R BE TO LY C N O O

BUY 5 CASES FROM THIS RANGE AND RECEIVE A CASE OF DESPERADOS

FREE

*Available from 1st October to 31st October 2020. Buy a combination of 5 cases of 24 x 330ml of Desperados, Sol, Birra Moretti, Heineken 0.0, Red Stripe, Heineken, Tiger, 12 x 500ml Bulmers Original, Newcastle Brown Ale, to include a minimum of three different brands and receive a free case of Desperados. Brewed in the UK.

HEADLINES Â· sep-oct 2020

Bottled Beer / RTD’s

24 x 275ml NRB

24 x 300ml NRB

20 x 500ml NRB

24 x 330ml NRB

PAY ONLY

OF E S 21.49 A C R E CE I V N E H W A R E B I L I N O R PE F O S E S A C 6 Y U B U O YO R R U Z Z A O R T S A N ERONI 21.49 EA

per case

29.49

per case

16.99

per case

24 x 330ml / 12 x 660ml NRB

12 x 500ml NRB

24 x 330ml NRB

PAY ONLY

24.99

24 x 330ml NRB

24 x 520ml

12 x 550ml NRB

PAY ONLY

per case

25.49

per case

19.99 per case

24.99

per case

23.49

per case

39.99

per case

28.99

per case

19.49

per case

24 x 330ml NRB

24 x 275ml NRB

24 x 330ml NRB

PAY ONLY

25.49

per case

VER C ONRB D24I xS330ml PAY ONLY

BUY ANY 6

21.49

, o Gluten Free Nastro Azzurr £ ni ro Pe o, rr zu Nastro Az 4 x 330ml) per (all 2case 0.0% ra be Li ni ro Pe

24.99

per case

I PERON

A LIBER

24 x 330ml / 12 x 640ml NRB

PAY ONLY

23.99

24.49

per case

20.99

per case

0.0%

VE NRB RE12CEx I275ml FOC

Libera 0.0% Peroni PAY ONLY 0ml) (all 24 x 33

17.49

£ ce* case per case r Marketplaper e e B K U e th .5M in 21 6HS d. Woking GU r is worth £36 e e b l (U K) Limite o i h ah o As : lc er a r. Pr omot No & Low ngside orde

24 x 275ml NRB

PAY ONLY

23.99

per case

sep-oct 2020 · HEADLINES

Small Beer

SPICE UP YOUR OUTLET FOR NATIONAL CURRY WEEK! 5th - 11th October

Britain is a nation of curry lovers and curry is often hailed as ‘Britain’s national dish’. National Curry Week was established in 1998, primarily to celebrate all things curry but also to raise money for charities that focus on poverty and malnourishment; presenting the On Trade with a fantastic opportunity to boost trade as well as raising money for a worthy cause.

Make the most of National Curry Week with our top tips: • Curries are the perfect dish to add to your takeaway offer this autumn. Create a special Curry Week takeaway menu - you could run a set menu all week or promote a different curry each day. • Be diverse with your curry selection. Don’t limit your offer just to Indian curries - there are many options to choose from such as Thai, Indonesian, Chinese and Goan. • Curry for change is the official Curry Week charity. Designate a dish from your menu to donate £1 per plate sold.

Think Outside the box! Y ou don’t need to stay traditional - put a curry spin on some classic dishes. Here's some ideas:

Perfect Pairs CURRY

BEER

WINE

Thai Green

Saison

Semillon Sauvignon Blanc

Tandoori Chicken

Milk Stout

Beaujolais-Villages

Chicken Tikka Masala

IPA

Crisp Acid White / Fruity Rosé

Seafood Laksa

Wibier

Medium-bodied White

Lamb Jalfrezi

Lager

Châteauneuf-du-pape

German-style 6 Hefeweizen

Chicken Korma

Riesling / Semillon

- Spice up your sweet potato soup with curry powder and coconut milk. - Add a chicken balti filling to a pie. - Coat fish fillets in spiced flour and fry with ginger, garlic and curry leaves for a delicious curry take on fish and chips.

- Incorporate curry flavours into your Sunday roast. Spice your meat and serve with masala roast potatoes and cumin roast carrots.

HELPFUL TIPS, TRICKS & SUGGESTIONS! • A weekly curry club is a great way to boost mid-week trade. If you don't already run one, use Curry Week as your launch! • Increase your customers’ average spend and your gross profit by offering a range of extras such as naan bread, poppadoms and potato/vegetable options. • Run a special offer on Asian beers for the week. • If your venue is wet led, think about adding a special range of Curry Week bar snacks. You can even pre-buy these to make it easier.

• Promote drink pairings with your curries and offer a special price if ordered together. The most popular pairing for curry is beer, but you can also pair well with wine. • Street food has increased in popularity over the last few years. Help your venue stand out with an interesting street food menu rather than a traditional curry offering. • Promote your offering on social media. Don’t forget to use #nationalcurryweek and post in local community groups to reach a wider customer base.

• Make sure you offer vegetarian, vegan and gluten free options.

Get involved! Find out more here: www.nationalcurryweek.co.uk HEADLINES · sep-oct 2020

Bottled Cider

12 x 500ml

Thundering Molly 12 x 500ml

PAY ONLY

15.99

per case

Suffolk Cyder

22.99 per case

12 x 500ml

PAY ONLY

18.49

per case

BUY 5 GET 1 FOC

12 x 500ml

PAY ONLY

18.75 per case

24.49 per case

Original

PAY ONLY

Premier Cru

BUY ANY 5 BULMERS FLAVOURS OR OLD MOUT GET 1 FOC

Crushed Red Berries & Lime

Strawberry & Lime, Wild Fruits

16.49

per case

12 x 500ml Gold

£18.99

Heritage

£20.99

Vintage

£21.99

Pear

£18.99

Blush

£22.99

Farmhouse

£20.99

15 x 500ml

Cidre, Raspberry

Pear

22.49 per case

Mixed Fruit, Strawberry & Lime

26.99 per case

12 x 500ml

PAY ONLY

17.99

per case

12.99

per 12 x 330ml CANS

Original

12 x 568ml

Kiwi & Lime, Raspberry & Pineapple, Berries & Cherries, Strawberry & Pomegranate

12 x 500ml

PAY ONLY

16.99

per case

Medium (Blue Cap) Dry (Red Cap)

BUY ANY 5 BULMERS FLAVOURS OR OLD MOUT GET 1 FOC

PAY ONLY

19.99

per case

Strawberry & Lime, Wild Berry, Passion Fruit, Mango & Raspberry

Apple, Pear

17.49

27.49

per 15 x 500ml case

22.49

per 12 x 500ml case

Vintage (Black Cap)

21.99

per 12 x 500ml case

per 15 x 500ml case

18.99

per 12 x 500ml case

Strawberry & Lime, Wild Berry

Reveller

5.0%

18.99

per 12 x 500ml case

24 x 330ml - CANS

12 x 500ml

PAY ONLY

28.99

per case

18.99

per case

23.49

per case

9.99

per 6 x 500ml case

sep-oct 2020 · HEADLINES

Small Beer

HEADLINES Â· sep-oct 2020

Small Beer

sep-oct 2020 Â· HEADLINES

Small Beer

HEADLINES Â· sep-oct 2020

Small Beer

sep-oct 2020 Â· HEADLINES

Small Beer

HEADLINES Â· sep-oct 2020

Small Beer

The Rum Revival

Rum is following in the footsteps of gin to become the next big thing in the world of spirits. The variety and versatility of rum presents a major growth opportunity for the On Trade and this growth is set to continue as customers explore the category further.

White rum worth

£360m

Golden rum worth

£383m

Dark rum worth ***

£127m

Spiced & flavoured

Rum sales grew

50% of total rum sales

year on year in 2019*

Spiced rum is set to grow by

14.3%

rum accounts for nearly

over the next few years****

in the UK**

Make sure you promote your rum offers and trends on your social media channels!

Get your range right!

• Stock a strong range including some well-known brands to spark rum sales. • Include a range of varietals - a good core white rum and a spiced rum are vital to any back bar, plus the increasingly popular dark and golden varieties. • Remember the key principles of core (standard), upsell (premium) and choice (niche brands) for a broad range appealing to a variety of consumers and different price points. • Add new rum cocktails to your menu & ensure you offer a broad range of mixers.

Capitalise on rum trends!

Trends in rum sub-categories could be the real key to increasing your rum sales. • Flavoured rums are set to experience 43% growth in the next few years. • Emerging flavours include pineapple, coffee, raspberry and hemp. • The popular coconut variants are also set for a growth boost. • Premium and artisan rums are being positioned to upsell over standard cocktails, or rum and coke options.

Mix it right!

Smoky - garnish with orange!

Woody - garnish with apple!

69% of rum sold in the On Trade is consumed with a mixer****. Keeping up with trends and new products in the mixer category is key to growth. • 4/5 rum drinkers choose to mix it with cola or diet cola*. Educate your customers in matching rum with juice, ginger ale, or other mixer options rather than choosing a G&T. • An increasing number of mixers designed to be used with dark spirits are now available. • With your mixers you should also pay special attention to complementary and interesting flavours to add diversity to your range. EG: cucumber and watermelon tonic pairs well with coconut rum. *Rum on target to steal gin’s crown, Morning Advertiser, 03.03.20 • **2020 drink predictions: rum renaissance, wellbeing and authenticity, Morning Advertiser, 09.01.20 ***Rum set to be next big spirit in 2020, Morning Advertiser, 25.11.19 • **** Don’t rum before you can walk – lessons from gin boom can boost rum sales, Morning Advertiser, 14.02.20

sep-oct 2020 · HEADLINES

Small Beer

SAVE £6 PER CASE

ED OWRANGE N LOO

& FIG

Receive £6.00 off a case (6 x 70cl) of any Greenall’s Gin. Offer subject to availability. For further information on our great range of brands please visit www.quintessentialbrands.com

BLOOD ORANGE & FIG GIN FIZZ 50ML GREENALL'S BLOOD ORANGE & FIG 1-2 FRESHLY SQUEEZED BLOOD ORANGES

SAVE

£8.40 PER CASE

POUR OVER ICE

TOP WITH SODA OR TONIC WATER & GARNISH WITH MINT

ENJOY! HEADLINES · sep-oct 2020

OFFER SUBJECT TO AVAILABILITY. FOR FURTHER INFORMATION ON OUR GREAT RANGE OF BRANDS PLEASE VISIT WWW.QUINTESSENTIALBRANDS.COM

Small Beer

sep-oct 2020 Â· HEADLINES

Small Beer

o n d n a w o l # This area of our business is accelerating quickly! Are you stocking the brands that are driving the category?

Spirits

Seedlip Garden 108 Grove 42 Spice 94 70cl

Burrows & Sturgess Rhubarb & Rose Botanical Blend 35cl

Fluère Non Alcoholic Gin Spirit 70cl

£17.07per bottle

£8.88per bottle

£15.67per bottle

Cider & Canned Beer

Old Mout Berries & Cherries Alcohol Free 12 x 500ml

£13.99per case HEADLINES · sep-oct 2020

Wild Wave Cans 12 x 330ml

Brewdog Punk AF Cans 24 x 330ml

Estrella Free Damm Cans 24 x 330ml

Ghost Ship Cans 24 x 330ml

£11.99per case

£23.14per case

£19.25per case

£19.99per case

Small Beer

Beer

Adnams Ghost Ship 0.5% 30l

Adnams Ghost Ship 0.5% 8 x 500ml

Heineken 0.0 24 x 330ml

Estrella Galicia 0.0 24 x 330ml

£49.00per 30l keg

£10.99per case

£14.39per case

£14.69per case

Brooklyn Special Effects 0.4% 24 x 355ml

Peroni Libera 0.0% 24 x 330ml

San Miguel 0.0% 24 x 330ml

Maisel's Weisse 20 x 50cl

£22.50per case

£19.86per case

£16.94per case

£21.49per case

Erdinger Alkoholfrei 12 x 50cl

Bitburger Drive 24 x 330ml

Brewdog Nanny State 0.5% 30l / 24 x 330ml

£11.74per case

£16.36per case

£76.00per 30l keg / £29.99per case sep-oct 2020 · HEADLINES

Small Beer

HEADLINES Â· sep-oct 2020

Small Beer

sep-oct 2020 Â· HEADLINES

Small Beer

In Stock & Available Now

Karma Cola

Sugar Free Karma Cola

Lemony Lemonade

Gingerella Ginger Ale

£22.50 per case 24 x 300ml Glass HEADLINES · sep-oct 2020

Summer Orangeade

Small Beer

EVERY DAY LOW PRICES Pepsi 7Ltr

54.99 £ 41.99

Coca-Cola 7Ltr

R.Whites Lemonade 7Ltr

Diet Pepsi / Pepsi Max 7Ltr

Schweppes Lemonade 7Ltr

Diet Coke / Coke Zero 7Ltr

66.49 £ 53.99

35.49

ON THESE GREAT BRANDS WHY NOT COMBAT THE SOFT DRINKS LEVY BY MOVING TO COKE ZERO OR PEPSI MAX?

57.49

WE ARE NOW RE-STOCKING 24 PACK

24 PACK

£15.99 ORANGE & PASSION FRUIT APPLE & MANGO APPLE & RASPBERRY

sep-oct 2020 · HEADLINES

Small Beer

HEADLINES Â· sep-oct 2020

Small Beer

Snyder’s Pretzel Pieces are the first truly innovative product to hit the UK snacking market since Kettle Chips! Pretzel Pieces are made with Snyder’s signature ‘sourdough’ pretzel base, then broken into chunky bite size pieces and coated with one of our irresistible flavours.

This is a unique product, there is nothing else like it in the UK! Thousands of on-premise outlets are already stocking! Distribusted in multiple grocers and independent stores!

BURSTING WITH FLAVOUR AND SUCCESS! sep-oct 2020 · HEADLINES

Small Beer

HEADLINES Â· sep-oct 2020

Small Beer

Taking care of business

covid-19

The impact of Coronavirus is a huge challenge for the out of home channel, however, there is strength in the relationships that we have built over many years of working together developing our respective businesses. Since the government allowed the On Trade to open its doors again, it has been vitally important to inspire confidence & trust in your customers by making sure you follow all the guidelines that are provided while reacting quickly & professionally to all advice given.

Looking after your business Be sure to access all the financial & legal assistance that is available to you: www.gov.uk/coronavirus/business-support.

New operating models

If you haven’t already, offering a takeaway and/or delivery service is a great way to maintain a positive relationship with your local community and boost trade while you are operating at a reduced capacity. Your efforts will be appreciated and will create loyalty in the local community, which will be repaid when trade begins to return to normal. Visit the link for some useful information on setting up a takeaway service:

www.morningadvertiser.co.uk/Article/2020/03/25/How-can-pubs-set-up-a-food-and-drink-delivery-service

Increase your trading capacity with a temporary pavement licence.

For more guidance on outdoor seating see: www.gov.uk/government/publications/pavement-licences-draft-guidance

Looking after your staff As you bring staff back to work, it is essential to run training on all new procedures and safety measures at your outlet so that they can keep themselves and your customers safe. While your staff were furloughed through the Job Retention Scheme you may have asked them to undertake training to help them learn new skills. Training is something you can offer ongoing to help support your staff. Some colleagues might have been struggling with the lockdown and not working as well as now readjusting back to some sort of normality. There are a number of resources to help with mental health issues.

Useful links: Free CPL training:https://www.cpllearning.com/online-courses/ Mental Health: www.licensedtradecharity.org.uk/

Looking after your customers - building trust It is vitally important that you inspire confidence & trust in your customers by making sure you follow all guidelines that are provided and react quickly & professionally to all advice given. • Use social media to inform customers of the measures you are taking to ensure the safety of customers and staff.

•R emove tables to allow more space between them to aid with social distancing.

• Update customers in a reassuring tone on the measures you are taking to ensure the safety of your guests and staff.

• Take bookings to manage the number of customers in your outlet at any one time.

• Ensure your outlet is following the guidelines to inspire confidence with your local community, not only in your premises but also the wider industry. • Clearly display signage in your outlet detailing your new systems and procedures to customers. • Ensure that your staff are following the most current guidelines and are seen to be regularly washing their hands, wiping down tables, bar areas, door handles etc.

• Consider employing a door host to manage the number of people entering your outlet at once. • Remove shared condiments from tables & bars. • Go cashless and sanitise your credit card machines between uses. Let customers know this is being done. • Remove bar stools to reduce gatherings at the bar. • Position hand sanitisers on the bar and areas of footfall for customers to use.

For full government guidance for restaurants, pubs, bars and takeaway services, visit:

www.gov.uk/guidance/working-safely-during-coronavirus-covid-19/restaurants-offering-takeaway-or-delivery sep-oct 2020 · HEADLINES

Small Beer

Awesome autumn opportunities! In these challenging times for the On Trade there are still some fantastic opportunities to help boost your business this autumn! Halloween has become one of the biggest trading nights of the year and with Bonfire Night just 5 days later it’s an excellent opportunity to boost business two weekends in a row and in between!

Food & drink

WEEN HALLO

OCT

31 NOV 5 BONFIRE N

• Entice customers to your venue with an attractive, simple set priced menu - a fantastic opportunity to be more creative with your dishes & to charge higher price points.

• You could even theme your menu around Day of the Dead with Mexican options such as nachos, chilli and churros! Don’t forget tequila!

• Include seasonal produce in your menu – pumpkin or squash, apples and nuts.

Maintain social distance while taking orders & offer table service!

• Soups, such as pumpkin and cumin or sweet potato, are an easy to make and cost-effective option. • Mulled cider is an excellent warming offer for Autumn, especially for outdoor events.

Create your own spooktacular cocktail range! Think about interesting serves.

IGHT

Offering a takeaway food & drink service is a great way to boost trade while your venue is at a limited capacity.

Themed and dark beers are a great way to get in the spirit of Halloween & Bonfire Night

Pre-mixed cocktails are a great option for quick service!

The unoffical beer of Halloween!

Events

Parties and big events may not be an option for this year, but you can still host enjoyable Halloween and Bonfire Night events while keeping your customers and staff safe. • Make the most of outdoor spaces for your autumn events. • Manage customer numbers by taking bookings/selling tickets to ensure you can adhere to social distancing regulations. • Use POS your suppliers have on offer to decorate your venue! • Encourage customers to come in fancy dress to add to the atmosphere! • Pub quizzes took the nation by storm throughout lockdown – host your own themed quiz. You could even sell tickets to an online stream to allow for increased numbers. • Set up a bar outside, put on a hog roast and serve warming drinks like mulled wine or cider as well as hot chocolate and coffee (with alcohol or not!).

• An outdoor bar could also allow more space to host your own autumn beer festival if you put the right social distancing measures in place!

Table service only to avoid larger groups forming! • Remember fireworks can only be set off by someone who is licensed to do so! If you are, (adhering to social distancing of course!) then why not put on a display for local residents? • Advertise as early as possible and engage with social media community groups to reach a wider audience.

Ensure you manage team sizes appropriately & tables are adequately spaced for social distancing!

Don’t forget to adhere to the latest social distancing regulations in your venue. For the latest guidance visit www.gov.uk/coronavirus HEADLINES · sep-oct 2020

Small Beer

SMALL BEER ONLINE ORDERING APP Our Online Ordering App is here, tested and ready to go. If you already have an account with us, you can now place your order on our App. It will land straight in to our system for the delivery day you select in line with your normal delivery days. All the offers are on there plus some exclusive online ones too!

Call your rep today or email to start ordering.

appadmin@smallbeerwholesale.co.uk sep-oct 2020 Âˇ HEADLINES

WE’RE BACK!

The sales team are back at work and ready and waiting to hear from you. Whether you just need to chew the fat over a coffee or need to discuss a whole bar re-think post Covid-19, they would all be delighted to hear from you.

Steve Gilbert

Dan Taylor

Norfolk/Suffolk/Cambridgeshire

Lincoln South/Notts/Derby/Leicester

07940 511621 | stevegilbert@smallbeerwholesale.co.uk

07904 256826 | dantaylor@smallbeerwholesale.co.uk

Adrian Burton

Billy Winch

South Lincs/North Cambridgeshire

Lincoln Central/North Lincs/Sheffield and Chesterfield

07908 170113 | adrianburton@smallbeerwholesale.co.uk

07384 257188 | billywinch@smallbeerwholesale.co.uk

Dawn Bunch

East Coast of Lincolnshire 07823 416520 | dawnbunch@smallbeerwholesale.co.uk

Give your RSM a call today

OFFICE OPENING HOURS Monday - Friday 8.30am - 5pm, Saturday 9am - 12noon (local deliveries and collection only), Bank Holidays 9am - 12noon. An answer machine is in operation at all other times.

WAYS TO PAY SMALL BEER Direct Debit is our preferred method of payment. Credit and Debit Cards are also accepted - Mastercard & Visa. You can pay us by BACS - call us for our account details.

OFFERS IN THIS BROCHURE All offers in this brochure are offered subject to availability. Please call Telesales or your Sales Representative to discuss any offers and we will endeavour to meet your requirements.

ALLERGENS “At Small Beer Ltd we are committed to providing you with all the information you need on allergens contained within the items that you purchase from us. We hold all this information on file and we therefore request that you make us aware of the information you require at the time of purchase and we will be only too happy to tell you these, post them to you or send them by email.”

YOU CAN FIND AN ELECTRONIC VERSION OF THIS BROCHURE AT WWW.SMALLBEERWHOLESALE.CO.UK/LATEST-OFFERS/OUR-BROCHURES Small Beer Ltd & TrentAns Vintners, Unit 1, Churchill Business Park, Sleaford Road, Bracebridge Heath, Lincoln, LN4 2FF Tel: 01522 540431 Fax: 01522 513449 Email: smallbeer@smallbeerwholesale.co.uk Web: www.smallbeerwholesale.co.uk AWRS URN: XFA W000 0010 0075

Terms and Conditions 1. All offers are available from 1st September to 31st October 2020 unless otherwise stated. 2. All offers are subject to regional availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract, which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.