Dear customer…

The autumn edition of Headlines brings you a host of fantastic and exclusive deals to help you make the most of the incredible trading opportunities in September and October. It’s a bumper period of activity for the On Trade, with many key dates to prepare for. We have included category advice for Halloween on the 31st October, National Curry Week in October and the ever-popular Cask Ale Week between 21st September – 1st October. All brilliant opportunities to increase footfall and sales in your venues.

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Autumn is of course a huge time for sport with the domestic football season getting into full swing. And there’s the eagerly awaited Rugby World Cup on the horizon in France which takes place between 8th September & 28th October with 48 matches played in nine venues across 10 host cities. All live on ITV, ITV4 and their streaming channel ITVX.

Take advantage of the great deals in this edition to convert interest and footfall into higher margins and increased profits. Make sure you let your customers know what your venue is doing

1 28 8 31 for the Rugby World Cup – get them in for the early games and they’ll make a habit of coming to you for the rest of the tournament. Display the schedule of fixtures prominently, whip up enthusiasm for the key fixtures and, above all, be prepared to cater for the bigger groups who will turn up to watch the action together.

Set your venue up for a profitable autumn with good planning and enjoy the key months of September and October with all the great deals from Headlines.

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