Win With Wine This Autumn

There are entry and world-class examples of almost every grape variety in the world. Be strategic and promote the quality perception of these varieties.

53% * Drink wine in pubs, bars, or restaurants at least once a week

70% of customers think pubs/bars DON’T provide enough information to help make informed decisions when ordering wine (43% for restaurants).

Consider getting more creative with wine menus.

Maximise the ‘theatre’ that exists when ordering wine for greater potential.

Train your team to taste wine and talk about it in a language that they can relate to.

Focus on a service-based wine training approach.

Target young drinkers as they are driving an increase in demand for wine.

Appeal to Millennials and even early 20s.

70% *

Say that choosing wine is one of the most enjoyable experiences of going out to pubs, bars, and restaurants

36% *

Are drinking more wine now compared to 12 months ago