Welcome to this year’s Marketing Catalog!
Dear Long Realty Agents,
At Long Realty, helping you grow your business and tell your unique marketing story is our favorite part of the job. We understand that every agent has their own voice, style, and approach to connecting with clients, and our mission is to provide you with the tools, resources, and support you need to share that story with confidence.
We also know that what you do is about more than real estate—it’s about helping people find their place and start a new chapter. And as your partners, we feel so lucky to be part of that bigger picture. It’s a privilege to help you make meaningful connections, build long-lasting relationships, and celebrate the stories of home that truly matter.
This catalog is your roadmap to all the ways we can support you. From print to digital, lead generation to relationship-building, everything here is designed to support you as you grow your business. It’s not just marketing; it’s about helping you share who you are and how you help in ways that inspire trust and create connections.
We’re here for you every step of the way—whether you’re launching your next campaign, brainstorming fresh ideas, or simply figuring out what works best for your business. Your success is our success, and we’re so grateful to be part of your journey.
Here’s to another year of impact, inspiration, and helping people find where they truly belong.
With excitement and gratitude,
Bree Keeley
Bree Keeley Marketing Manager
Long Realty Marketing Team (520) 918-3883 | Marketing@LongRealty.com
• Helplines: We’re only a phone call or email away.
• Tech Support (520) 918-8800 or Support@LongRealty.com
• Marketing Helpline (520) 918-3883 or Marketing@LongRealty.com
• One-on-one Meetings: Need more personalized help? No problem! We can meet with you.
• Marketing Assessment: Does your business need a boost? We can offer a full analysis of your marketing and recommended strategies to get you where you want to be.
• Doctors Digital: Our doctors can help you leverage digital systems and available resources to support and grow your business. Schedule your check-up today.
• Our Calendar: Learning is a life-long journey. We offer a variety of educational classes to keep you current!
• LRU Tech On Demand: A library of helpful videos enabling you to learn new tips and tricks whenever and wherever you want.
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Long Realty offers multiple platforms for your digital presence. The ProKIT system primarily is used for managing your website, and REV is the state-of-the-art CRM for lead generation, database management and generating business through your sphere of influence.
ProKIT, on the other hand, offers greater flexibility for website personalization, allowing you to showcase your unique brand and style. It also performs exceptionally well in search engines, helping you enhance your online visibility and attract more clients.
Tools Unique to ProKIT
• Seller Insights
• Housing Reports
REV is an exceptional choice for lead generation and guiding clients along their sales journey. It stands out for its ability to alert you when a lead shows increased activity, making it easier to identify opportunities and engage at the right time. Plus, its automated follow-up tools ensure smoother and more consistent communication.
Tools Unique to REV
• Squeeze Pages
• Landing Pages
• Home Valuations
• Property Boost
Automated Email Marketing
Automated Email Marketing (cont.)
Home Valuation
REV or from ProKIT Dashboard
Search Alerts Both Systems
Seller Insights ProKIT Only
Housing Reports Prokit Only
Market Report REV Only
Lead Generation
Turn
Listings Into Lead Generators
Leverage the power of your listings to attract buyers and generate qualified leads. With Property Boost, you can advertise your listings on Facebook to:
• Drive traffic to your website
• Increase listing exposure
• Impress sellers with high-impact marketing
Features That Deliver Results:
• Targeted Ads That Sell: Reach the right audience with precision-targeted Facebook ads.
• Dynamic Ad Types: Engage buyers with a variety of ad formats tailored to showcase your listings effectively.
• Constant Communication: Keep both you and your clients informed with comprehensive ad reporting and updates.
• Convenient Access: Property Boost is available through REV, making it easy to launch campaigns and start seeing results.
The QuickBuy® cash offer program makes you the go-to agent for every selling scenario. The best part is you are the point of contact for the homeowner to help them decide whether a traditional listing or QuickBuy offer would best fit their needs. Either way you are the listing agent. Market the QuickBuy program through direct mail, social media and other avenues to get listing leads.
QuickBuy Features:
Immediate Offer: Provide your clients with convenience and certainty by presenting an instant cash offer.
• No home prep or showings required
• Close in as few as 14 days
• Perfect for sellers seeking a streamlined process
QuickBuy Lock: Combine the flexibility of a traditional sale with the confidence of a cash offer.
• List the home for up to 150 days while holding a guaranteed offer
• Clients can accept the offer at any time during the listing period
• Ideal for sellers who want the best of both worlds
QuickBuy Leaseback: Enable your clients to sell and stay in their home with flexible lease options.
• Access home sale proceeds immediately
• Enjoy short- or long-term leaseback options
• Move when it’s convenient
Concierge Plus Advertising Package
For listings priced $1,000,000 and up.
The Concierge Plus luxury advertising package is designed to maximize exposure for your luxury listings. For just $575, the Long Realty marketing team will handle placement of highimpact advertisements that target high-net-worth buyers and elevate your client’s property.
Professional photography required.
Your Package Includes:
1. Adwerx Online Listing Banner Ad (3 Weeks)
• Showcase your luxury listing on websites targeting affluent buyers.
• Option for sellers to receive daily activity reports for added transparency.
2. Upgraded Full-Page Ad in Long Realty Luxury Digital Magazine
• Highlight your listing with a premium full-page ad for the life of the listing.
• Distributed globally via HomeServices, Leading Real Estate Companies of the World, and Luxury Portfolio International brokerages.
• Shared on social media and LongRealty.com for maximum reach.
3. Wall Street Journal Print Ad
• Feature your listing in the Arizona regional edition of this prestigious publication.
4. Arizona Daily Star Print Ad
• Include your listing in the next high-to-low issue of the Long Realty pullout section.
5. Weekly Reports of Web Activity and Traffic Insights
• Stay informed with LuxeAnalytics and ProKIT reports, providing detailed traffic and performance data.
Listing Marketing
With Zillow Showcase, your listings gain unparalleled visibility in one of the most competitive markets. Exclusively available to just 10% of listings, this custom display ensures your properties stand out on Zillow, the platform with over 200 million unique monthly users.*
Key Features of Zillow Showcase:
• Eye-Catching Media: Engage buyers with high-resolution photography, interactive floor plans, and virtual tours
• Enhanced Visibility: Your listings receive prioritized placement in personalized search results, special map callouts, and email alerts to Zillow’s vast customer database.
• Direct Connection to Buyers: Interested shoppers can contact you directly from your listing, keeping you front and center.
• Unmatched Exposure: Leverage Zillow’s massive reach to showcase your listings to the right audience.
Showcase Your Advertising Efforts
The Results Speak for Themselves.
Active Showcase listings on Zillow:
• Receive an average of 80% more saves, shares, and page views compared to similar nearby non-Showcase listings.
• Are 10% more likely to go pending in the first 14 days.
• Sell for an average of 2% more than comparable nonShowcase listings.
Exceptional Value for Long Realty Agents
While Zillow Showcase is typically priced at $400+, Long Realty agents can access this powerful tool for just $199.
Visit Zillow Showcase under the Digital Listing Tools in the third column of MOM on LongNet to get started. For first-time users, log in using the email address on file with Long Realty and click “Forgot Password” to set up your account.
Once you’ve ordered the Concierge Plus Advertising Package, create a personalized PDF on LongNet to present to your clients, showcasing your exceptional marketing efforts.
Visit LongNet to secure the Concierge Plus Advertising Package and elevate your luxury listings.
Your ProKIT Website
Long Realty provides you with TWO powerful agent websites - one for REV and one for ProKIT. However, it should be noted that there are less customization options for REV (it’s strength is really in lead capture!).
Your ProKIT website offers plenty of options to customize your website, differentiating your business and showing your unique value. To assist with this, we’ve added more website banner options to the ProKIT company library, in addition to the great Arizona banners you already have.
NEW Website Banners for 2025
SEO and Google Business Page Support
Long Realty provides personalized coaching and support for agents looking to enhance their SEO presence or launch a Google Business Profile. Whether you’re just getting started or want to improve your online visibility, our team is here to guide you every step of the way to ensure you’re reaching the right audience and growing your digital footprint.
LongNet’s Social Media Library
There are a mix of social media graphics available in the LongNet Social Media Library.
Long Realty Branded Canva Templates
Pre-designed Canva templates are available from Long Realty in LongNet. Start with these templates and personalize with your information and to your taste with Canva’s free and easy-to-use design software.
Smart Move Graphics - posts and stories
Social Covers
Direct Mail Marketing
Automated Property Marketing (AutoMagic 30)
Available per listing:
• 30 COMPANY PAID Just Listed postcards
• 30 COMPANY PAID Open House postcards
• 30 COMPANY PAID Just Sold postcards
A postcard proof will automatically arrive in your email box for Just Listed or Just Sold postcards. Open House postcards can be ordered anytime through xpressdocs. They require only a few clicks to approve and Long Realty will pay to send First Class postcards to 30 neighbors.
Direct Mail In Touch Newsletter
Filled with local articles for Tucson and Southern Arizona, this is sure to be a conversation starter around your neighborhood or farming area. You can also edit any of the articles or photos in the newsletter to personalize more to you or a specific neighborhood.
NEW Prospecting Letters
Xpressdocs now offers a mailed envelope option for you to send via direct mail. These prospecting order come in a number of designs and you can personalize the letter’s message.
Cobranding with Prosperity Home Mortgage
You have the ability to add your Prosperity Home Mortgage loan officer to select xpressdocs direct mail keep in touch postcards and the In-Touch newsletter. Prosperity Home Mortgage will pay 50% of the cost! Orders subject to approval and limit of 350 pieces per month.
Farming Lists
Need a farming list? You can order one through the Research Center on LongNet — just looking for the option in the fourth column of MOM. Reach out to marketing if you need upload assistance.
The following designs from previous marketing sections are available as postcards through xpressdocs.
• Scenic
• Holidays
• Sports Schedules
• LeadingRE/Referral
• Listing Marketing Mania
• Smart Move
• Long Realty Tools
Presentation Tools
LongNet Presentations
Select from pages designed to help you articulate your value to a seller or buyer — generating an easy to print PDF. Or, skip the printer and order a pre-printed version from our Research Center delivered to your office. Buyer, Seller, and Luxury Seller Presentations available.
Digital Presentations - REV Present
REV Present is a state of the art digital presentation system that merges your value with MLS data to create a seamless, impressive custom presentation and CMA. Create any kind of presentation — listing or buyer presentations, use at open houses, on buyer tours, promoting neighborhoods, prospecting — the sky is the limit.
Print Marketing
Listing Flyer Tools
The Long Realty flyer tool automatically populates data from MLS, while still offering the option to make edits along the way. Produces an easy to use PDF for printing or emailing.
In addition to LongNet’s Flyer tool, we also offer additional design options through ProKIT. ProKIT flyers also populate data from MLS, allow for editing and produce an easy to use PDF. But they also can easily be email within the ProKIT system to specific clients or your whole sphere.
Newspaper Advertising
Long Realty provides the opportunity for featured listing spotlights and FREE open house one-liners throughout Southern Arizona. Depending on your market area, Long Realty offers:
• Exclusive Long Realty pull out section in 24-weekend editions of the Arizona Daily Star.
• Wednesday editions of the Green Valley News with Sunday open house support
• Sunday editions of the Sierra Vista Herald
Marketing Funnel and Business Growth Checklist
The Marketing Funnel is your roadmap to building a thriving real estate business, broken into four key stages: Lead Generation, Win the Client, Transactions, and Keep In Touch/Referrals.
Long Realty offers so many tools, that we recommend you start by identifying the area of your business you want to strengthen—whether it’s generating more leads, winning clients, or improving your follow-up strategy.
Then, use the following checklist to pinpoint the tools and resources you can incorporate into your business plan to make each stage of your funnel as strong as possible.
Lead Generation
Attract new clients and grow your pipeline.
Business Opportunities
Get listing and buyer appointments, and referrals from your database.
Transact
Win the listing or buyer broker agreement, market the listing and get to a successful closing.
Loyalty
By staying connected after the transaction, you foster lasting relationships that lead to referrals and repeat business, driving your funnel from the bottom right back to the top.
Lead Generation
• QuickBuy
• What’s My Home Worth
• Mobile App
• Saved Search – be the first to know
• Long Realty Home Advantage
• Business Cards
• Digital
Business Opportunities
• Presentations
• Print or Seller, Luxury Seller
• Testimonial Tree
• Market Share
Transact — Buyer Tools
• Mobile App
Transact — Listing Promotion
• Postcards
• Just Listed, Open House, Price Reduction, Just Sold
• Flyers
• ProKIT and LongNet tool
• Brochures
• Newspaper Ads
Loyalty
• For those who love data
• Search Updates
• Housing Reports
• Scenic
• Calendar of Events
• Newsletters
• Print Newsletter
• In Touch Newsletter
• Websites
• ProKIT Site
• REV Site
• SEO and Google Business Page support
• REV Squeeze Pages
• REV Property Boost
• Farming
• Research Center Lists
• Postcards
• Long Realty Home Advantage
• Market Data
• Home Value Updates
• Housing Reports
• Search Updates
• Signage
• Property Boost
• Home Book & Homework
• Zillow Showcase
• Seller Insights
• Canva Templates
• Homes & Trends Newsletter
• Holidays/Seasonal
• Sports Schedules
• Local Taste
• Birthdays/Anniversaries
• Branch Events
• Referral/LeadingRE Pieces
• Social Strategy
• Prospecting Letters
• Prosperity Mortgage Cobranding
• I brought the Buyer / Just Sold / Open House
• Open Houses
• Signage
• MLS/ProKIT input -> email alerts
• Social
• Newspaper
• Postcards
• Quarterly Trend Reports
• Lux Intel
• Buyer Tour – REV Present
• Luxury Advertising
• Concierge Package
• Digital Magazine
• Adwerx
• Wall Street Journal
• Other LPI Opportunities
• Cover Photos
• Other campaigns – Buy with Confidence and listing Marketing Mania
• Long Realty Home Advantage
• Long Cares Donation letter
• Grant Submission Opportunity
Look the Part of a Long Realty Agent
New Agent Announcements
Let the world know you’re a real estate agent with Long Realty! We will automatically post a social media welcome post once you submit your headshot. We also offer thirty free postcards available upon joining.
Business Cards
We offer both print and digital business cards. Print cards can be ordered through Cirrus. Access your digital business card by visiting [Your ProKIT website URL].com/card.
Email Signatures
The Long Realty Brand
Your brand is your identity, and at Long Realty, it’s backed by nearly 100 years of trust, excellence, and leadership in Arizona real estate. The Long Realty brand is synonymous with quality, professionalism, and superior service—values that set you apart and reinforce why clients choose you time and time again.
The Smart Move movement honors this legacy while driving us boldly into the future. “Long Realty. Smart Move.” is more than a tagline—it’s a commitment to innovation, growth, and providing exceptional experiences for your clients.
We’ve made it easy for you to incorporate the power of the Long Realty brand into your business. Inside this catalog, you’ll find a variety of approved designs and templates for marketing materials, signage, and promotional pieces. For any custom materials requiring logo use, our marketing team is here to ensure brand consistency and provide approval.
Here is a link to the latest edition of the Long Realty Brand Guidelines to assist you.
Scan here to view brand guide
For detailed brand guidelines and approved usage, visit our Brand Guide. If you have any questions, please don’t hesitate to call (520) 918-3883 or email Marketing@longrealty.com. We’re always here to help you represent the Long Realty brand with pride and confidence.