LONDON RUNWAY
FASHION NEWS BY CHARLIE WHITEHAND
YOU MAWO LAUNCHES IN UK MARKET Welcome to the future. YOU MAWO is the German eyewear label that uses 3D printing to produce bespoke frames. A 3D head scan is taken using software that is accessible via an app on the iPad. This allows eyewear to be tailored to achieve the perfect fit. YOU MAWO stands for ’Your Magic World’. The company is based in Munich and was founded by Sebastian Zenetti (IT expert and ptician), Daniel Miko (optician), and Daniel Szabo (corporate innovation/strategic marketing expert). The idea came about six years ago during one of their backpacking trips across Thailand. Sebastian is an expert in parametric 3D design and optics and it is his knowledge that became the basis for the brand concept. YOU MAWO launched in 2016 and is now present in the market, selling their system to around 100 opticians in six countries worldwide, most recently the UK. They have become one of the world leaders in 3D eyewear and are the first company globally to enable mass customisation via 3D printing. The company was started up without any
investors and only €75K/£66K funding, and has since grown from consistent cash flow. There is currently no other brand in the eyewear market that is adapting to the individual needs of each of their customers. YOU MAWO’s 3D printed eyewear offers a range of individually fitted glasses and sunglasses for both men and women in various different styles and colourways to create the perfect frame made just for you. Once the frame has been optimized, the spectacles are individually manufactured in Germany by using the latest additive manufacturing technology, selective laser sintering. The designs are technically optimised based on the analysis of hundreds of faces: each customtailored eyewear frame is based on the individual’s facial topography. They also offer the highest scan precision by adapting 11 dimensions: glass size, nose bridge width, inclination, temple angle, length of temple, inscription in temple, bending of temple, base curve, nose pad size, nose pad angle, and nose pad position, to form the foundation for each individual frame. via YOU MAWO
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