Shipping and Port Marketing
Shipping Management
INTRODUCTION
The port and shipping industries are currently encountering a profound period of change. In particular, the shipping sector experiences a chronicle overcapacity and shipowners are constantly in trouble to capture demand. Shipping business is considered capital intensive, freight rates are unlikely to be bounced back in a short term. As a consequence, shipping firms have difficulty having generated reasonable profits. Analogously, ports are called to cope with unprecedented levels of competition due to the slow-down of the world trade and the emergence of overcapacity concerns. Terminal operators are rediscovering market risks and struggling to offer shipowners service packages rewarding their own balance sheet. Under this perspective, top managers, commercial executives, ship agents and brokers are all enforced to explore a new way of business-making; some of which are marketing policies in terms of segmentation, market positioning, service levels, pricing mechanisms, relations with stakeholders and value proposition solutions.
OBJECTIVES
creating Maritime marketing plan for your organisation learning the ropes of inbound maritime marketing learning the Outbound marketing techniques applying appropriate marketing tools
Understand the needs and wants of the shipping industry.
WHO SHOULD ATTEND ?
Managers of shipping companies, liners and port authorities that are active in commercial and sustainable port development strategy
Commercial staff and business development managers of shipping companies, liners and port operating companies.
Staff of ministries of transport or maritime affairs working on port promotion, stakeholder management, community management, as well as the national shipping company, etc.
COURSE OUTLINE
Day 1
Marketing Strategy and the Marketing Mix
Marketing services
The Uniqueness of marketing shipping
Current status of liner shipping.
Market Research and Marketing Information System (MIS
Application by Maersk and CMA-CGM
Market segmentation and targeting in liner shipping
Day 2
Positioning and differentiation
Branding
Relationship marketing
Customer loyalty program
Learning from the airline experience
Integrated Marketing communication tools
Day 3
Branding in shipping and ports
Fathom out your target customers
Build a ship-shape web presence
Maritime marketing automation
Maritime marketing optimisation
Day 4
Communications
Payments
Logistics
Quality and Cost
Best Practices for Applying Marketing Tech on an International Level
Publicity
Day 5
The commercial strategy and role of ports and terminals
Identify customer needs
Market study strategies to map port potential
Marketing techniques to present and use the USP s to convince prospects
Business development
Communication
IN-HOUSE TRAINING
LMA Training is capable of conducting this training programme exclusively for your delegates. Please e-mail us on admin@lmitac.com for further information and/or to receive a comprehensive proposal.
DOCUMENTATION
High-Quality material has been prepared by the LMAteam for distribution to delegates. In addition, a special note pad to facilitate note-taking will be provided.
CERTIFICATES
Accredited Certificate of completion will be issued to those who attend & successfully complete the programme.
SCHEDULE
Our Course timings commence at 09:00AM12:45PM and 01:00PM - 05:00PM.
REGISTRATION & PAYMENT
Please complete the registration form on the course page & return it to us indicating your preferred mode of payment. For Further Information, please get in touch with us.
CANCELLATION AND REFUND POLICY
Delegates have 14 days from the date of booking to cancel and receive a full refund or transfer to another date free of charge. If less than 14 days notice is given then we will be unable to refund or cancel the booking unless on medical grounds. For more details about the Cancellation and Refund policy, please visit www.lmitac.com/terms-and-conditions/
TRAVEL AND TRANSPORT
We are committed to picking up and dropping off the participants from the airport to the hotel and back.
CONTACT INFO
LONDON
London - Oxford Street 25 N Row, London W1K 6DJ
+44 (0) 20 36 916 970
Info@lmitac.com
DUBAI
Business Bay, ParkLane Tower, Offices 718 - 719
+971 43880094
Info@lmitac.com
