Londis News, Vol 37, Issue 3, May-Jun 2024

NEWS, AWARDS, INSIGHTS, INTERVIEWS, NEW PRODUCTS, PROMOTIONS AND MUCH MORE…

T DON’ ..

MISS.

Exclusive new SEL deal for Londis retailers Score with cracking Euro 24 deals Add some muscle with Fit for The Future 5 Vol 37 Issue 3 May-June 2024

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26

9

LONDIS WINS BIG

Londis has claimed two key accolades at the Convenience Awards 2024.

11 EXCLUSIVE SEL DEAL

New look Londis Girton is on a roll following a full store refit.

Euro 24 offers stacks of opportunities to net bigger sales and profits.

13 COMMUNITY NEWS

The latest round up of community news from Londis stores.

17 BRAND BANK

26 FUEL FOR THOUGHT

91 DRIVE SALES WITH YEXT

strength to strength,

Booker’s partnership with Yext has been extended.

46 FIT FOR THE FUTURE

Get your store in shape with Fit For The Future 5!

50 BOOKER BEES

The hottest new products to hit your shelves.

SocioConnect makes social media management a breeze.

New store Londis Katherine Road is proving a hit with shoppers.

project is going from

79 NPD

87 GET SOCIAL

Highway Stops reveals its latest forecourt development.

36 KERB APPEAL

Booker’s pioneering bees

The latest developments to hit Booker’s great value Jack’s brand.

Highlights of Booker’s Retail Trade Shows.

Industry charity GroceryAid has committed £1m to the School Essentials Grant.

Green buzz

65 JACK’S UPDATE

73 JOLLY GOOD SHOW

Make more of the growing own brand opportunity.

23 GROCERYAID UPDATE

50

Amazing deals aplenty at the Londis Beer and Cider Festival

60 GET SET TO SCORE

Londis retailers have access to a new Group Exclusive deal on ESLs.

Driving sales

56 BEER AND CIDER FESTIVAL

95 ACS VIEWPOINT

James Lowman shares insights gained at the ACS Conference.

Booker’s bees are going from strength to strength.

Booker Retail Partners

For IT: 7am–9pm (Monday to Friday)

Tel: 0870 050 0158 Opening hours: 8am–5:30pm Monday to Friday

Email: For customer services: londis.claims@bookerretail.co.uk or enquiries@londis.co.uk

IT and Customer Services

Helpdesk: 0800 298 0758

Opening hours: For customer services: 6am–9pm (Monday to Friday)

Londis News team: Email: londisnews@ londis.co.uk

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dis News!

r o f t e s t e G

WELCOME

sue of Lon is e n u J r u o to e Welcom

Summer

This summer features a packed calendar of high profile sporting events and Londis has you covered with fantastic deals, new and exclusive products and helpful services to help you make the very most of it.

A very warm welcome to the latest packed issue of Londis News as we move towards the all-important summer season, and what a season of opportunity it promises to be. This summer is crammed full of fantastic sporting events like the Euro Finals 24 and the Olympics, which are sure to drive footfall, sales and profits as shoppers stock up to enjoy the action with friends and family.

The Euro Finals 24 will be here very soon with the opening match on 14th June set to be a cracker as Scotland face hosts Germany. It’s a tough challenge for

and make money through more efficient social media

Scotland but it’s a huge opportunity for retailers both

planning with SocioConnect.

in Scotland and across the country as the tournament gets off with a bang. Then it’s back-to-back matches for

And if you haven’t yet invested in digital SELs, there’s

a full month with England also involved and hoping to

news inside of a brilliant Group Exclusive discount deal

progress to the latter stages.

on solutions from Avery Berkel that make adding digital shelf labels in your store more cost-effective than ever.

To help you make the most of the festival of football, we’ve organised this year’s Londis Beer & Cider Festival

It’s set to be a cracking summer for Londis retailers and

to coincide with the Euro Finals 24, meaning you’ll have

I wish you all the very best of trading over the next

a whole array of NPD and Group Exclusive products to

couple of months – and the best of luck to England and

tempt your shoppers with, as well as a host of fantastic

Scotland at the Euro Finals 24!

beer and cider promotions.

Look forward to seeing you in-store!

We also take a look back at our recent hugely successful Trade Shows in this issue and update you on the latest developments on some great solutions to help you save money on waste management with Collect My Waste

Stewart Fenn Sales Director, Booker Retail Partners

7

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YOUR LONDIS

Stories from around the Londis Family...

Londis named Retailers’ Favourite Symbol Group The Londis group and Londis retailers shone at the Convenience Awards 2024 held in Manchester on 21 March.

Londis was awarded a duo of impressive accolades at the recent Convenience Awards 2024, including the coveted ‘Retailers’ Favourite Symbol Group’ prize.

The award was based upon the insights of retailers from across nine different symbol groups and included satisfaction scores across various criteria, such as business comprehension, promotional vigor, margin strength, ordering convenience, and product availability.

Commenting on Londis’ win, the judges said: “With an impressive outlet expansion of nearly 3% in the past year, Londis’ concerted efforts in refining and revamping its formats are nothing less than admirable. In an industry where competition for outlet recruitment

Find us on

remains intense, securing the vote of confidence from fellow retailers is a fantastic

Bursting onto the scene in 2020, Theepan has

recognition and makes them worthy winners.”

built a portfolio of 18 sites across Wales and the South-West of England. He has already

@myLondis

@myLondis @LondisRetail

Londis retailer Nakendram ‘Theepan’

invested heavily in the business, upgrading his

Piratheepan of Londis Cinderford in

stores to enhance both the fuel and food to

Gloucestershire also scooped the

go offerings. Theepan has also committed to

Convenience Rising Star of the Year award.

giving 10% of the business’ profits to charity.

Record month for Post Office cash transactions There was a significant increase in cash transactions at Post Office branches in April, with cash deposits and withdrawals across the counter totalling £3.48bn across 11,500 branches, their

@myLondis

highest levels ever.

Total cash deposits (business and personal) stood at £2.62bn in April, marking an increase of 4.7% month on month and a significant 26.5% increase year on year.

Total withdrawals amounted to £864.9m, despite a slight month-on-month decrease of 0.77%.

However, year on year, withdrawals saw an increase of 20.4%.

9

New and exclusive to the Booker Group

Available to order now: M293939

NEWS

Exclusive deal puts ESLs in reach Londis retailers can now benefit from a Group Exclusive deal offering discounted Electronic Shelf Labels to help them take the next step towards the digital future.

Many Londis retailers have already

of the standard two-year guarantee,

taken

giving retailers complete peace of

advantage

of

the

huge

benefits of installing Electronic Shelf

mind for four years in total.

Labels (ESLs). Thanks to a Booker Group Exclusive deal, all Londis

The ESLs have up to 10 years’

retailers can now gain access to a

battery life and are available with up

specially discounted 0% interest

to two years interest-free credit. All

package that allows them to kit out

of this is available for as little as £232

their full store for as little as £232 a

per week.

week.

ESLs have been proven to cut labour The deal with leading provider

costs by up to 70% and can deliver

Avery Berkel offers Londis retailers

up to 10% additional revenue every

an exclusive deal on a package

year simply by ensuring that prices

featuring 2,500 ESLs, a mix of 2.6”

are always up to date and accurate.

and 2.4” ESLs, and all networking equipment. The deal also features

Real-time pricing and promotional

an additional £100 per year saving

updates mean the entire store can

on the solution and includes an

be re-priced in seconds with nothing

additional two-year warranty on top

more than the click of a mouse.

EXCLUSIVE DEAL l Up to two years’ 0% interest-free credit. l Up to 10 years’ battery life l Two extra years’ warranty – four years in total. l From only £232 per week.

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To find out more, email retailsales@everyberkel.com, call 0121 568 1039 or visit www.averyberkel.com

11

COMMUNITY NEWS

Key issues of interest to you

Gorgeous gifting Londis Solo Convenience in Glasgow is offering its shoppers added value with a new range of gift hampers that are available to purchase all year round. Hampers can be personalised with any products from the store, including BWS, confectionery and local goods as well as more unique item such as wax melts and perfumes.

Shoppers can further customise their picks with a range of gift-wrapping techniques on offer as well as different hamper bases and coloured bows.

Thirst quencher Londis St Michael’s Services in Dumfries

Taste of the sea

has enhanced its already impressive

Weymouth Londis has further expanded

food- and drinks-to-go offer with the

its growing range of products from local

introduction of a further three new

suppliers with a range of new products from

drinks-to-go machines.

The Dorset Sea Salt Co. The sea salt is infused with flavours to enhance cooking creations

Shoppers can now refresh themselves

and includes Garlic, Chilli, Fennel and

with Snow Slush, Think Fresh Shakes and

Beetroot. The store also stocks a selection of

Reese’s Hot Chocolate. The new line

rubs to help shoppers add more spice to their

up is complemented by a hot and cold

early summer BBQs.

Costa Express machine and food to go from the Stone Willy’s Kitchen concept.

Showing up Londis Seaton in Devon, has continued to support the town’s Gateway Theatre with a further donation. Local shoppers helped to raise more than £140 for the local theatre following an in-store charity raffle.

A spokeswoman for the theatre said: “Huge thanks to the customers of Londis Seaton, Fore Street and store owners Will and Mike for their continued support of The Gateway. We are so grateful for any fundraising for the theatre.”

13

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NEWS

Own-brand opportunity as 73% of shoppers look to cut spending The latest monthly Barclays Consumer Spend Report shows a record 73% of shoppers are looking to cut the cost of their weekly shop with many turning to ownbrand products.

DRS postponed yet again The Westminster government has confirmed that the introduction of deposit return schemes (DRS) in the UK will be pushed back two years to October 2027.

In a written ministerial statement, Robbie Moore MP said this was a “stretching” target and that an October 2027 implementation would be required to ensure that the rollout of schemes was effective and efficient.

The opportunity for Londis retailers to

spending growth reached its lowest level

leverage the power of the Jack’s and Euro

(1.0%) since June 2022 (-0.8%), hampered

Shopper own-brand ranges is clearer

by the cold and wet weather.

than ever as the latest Barclays Consumer

The revised date has been agreed by the devolved administrations.

Spend for April showed that a record-high

More broadly, spending on essential food

of 73% of shoppers are looking to cut the

and drinks grew just 1.7% year on year in

Moore also confirmed

cost of their weekly shop.

April, the lowest rise so far this year.

that the UK government

One of the key ways many shoppers do

Other opportunities for retailers presented

including glass within

this is by switching to trusted own brands

by the findings are that more than a third

its DRS, with only the

like Jack’s and Euro Shopper that deliver

of shoppers (37%) are stockpiling their

Welsh government

great quality products at exceptional

go-to products when they are on special

currently committed to

value prices.

offer, and three in 10 shoppers (29%) are

a scheme that includes

now batch cooking to save money.

glass. The statement

has no intention of

Almost half of all shoppers (49%) said they worry about how much they spend on

Total consumer card spend growth slowed

food and drink, with the same proportion

to 1.6% in April, down from 1.9% in both

making the effort to cut back on

March and February, and supermarkets

discretionary spending. Of this group, the

saw the smallest uplift in sales since June

majority (54%) are spending less on dining

2022.

out and ordering takeaways.

refers to figures from Keep Britain Tidy which show that just 4% of litter was comprised of glass drinks containers in 2020.

Despite all of this, consumer confidence in Despite falling food price inflation, down

household finances reached a 28-month

from 5.0% to 4.0% in April, grocery

high at 71%.

17

JACK IN

FULL

COLOUR

NEWS

Shoppers urged to #ShopKind once more

MUP to jump 30%

Retailers, the Home Office and industry groups came together in May to once again support #ShopKind Week urging shoppers to treat shopworkers with consideration.

The minimum unit price (MUP) for alcohol in Scotland is set to rise by 30% from 50p to

The retail sector, a collection of industry

65p per unit from 30

groups and the Home Office worked

September after the

together in May to support #ShopKind Week,

the

annual

Scottish parliament

awareness-raising

voted to back the

initiative that aims to remind shoppers

proposal.

about the importance of being considerate

MUP has been set at

to shopworkers and each other.

50p since Scotland UK-wide polling highlights that 31% of

became the first

customers are more anxious when they

country in the world

shop and 36% of customers have witnessed

to implement such a

violence and abuse towards shop workers

policy in May 2018. The

union Usdaw.

increase is intended to

while shopping.

Figures

from

the

Association

Stores’

annual

In April, the Government announced that

counteract the effect of

of

it would be introducing a separate offence

price inflation.

Crime

in England and Wales for assaulting a retail

Report also show that almost nine in 10

worker, building on previous sentencing

colleagues working in convenience stores

guidelines that made assaulting someone

have experienced verbal abuse over the

working in a store an aggravated offence.

Convenience

last year. #ShopKind Week ran from 6-10 May

It means the minimum price for a 70cl bottle of 37.5% ABV spirits will increase from £13.13 to £17.06.

The #ShopKind campaign is backed by the

and gave retailers a platform to remind

A sunset clause in the

Home Office and supported by high street

shoppers

MUP legislation meant

retailers, convenience retailers and trade

shopworkers to communities.

of

the

important

role

of

the current rules would have expired at the end

‘Generational smoking ban’ edges nearer

of April but MSPs voted by 88 to 28 in favour of extending them – with

Westminster MPs have voted overwhelmingly in favour of the ‘generational smoking

the increase thrown in.

ban’, passing the Tobacco and Vapes Bill by 383 votes to 67.

The bill, which could pass into law as soon as the second half of this year, means that anyone born on or after 1 January 2009 will never legally be able to buy cigarettes or tobacco in the UK. The bill also includes measures to tackle underage vaping, with new restrictions on the display of vapes, packaging and flavours.

19

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STOCK UP NOW FOR SUMMER

NEWS

ACS issues ‘£645m boost to illicit trade’ warning The illicit trade in disposable vapes will see a £645m boost if the Government proceeds with a ban on the products next year, warns ACS.

Royal Mail dropoff now available with Collect+ Royal Mail customers can now drop off parcels in convenience stores around the UK using the Collect+ network. More than 700 locations are already live in shops with 5,000 planned by summer.

Royal Mail customers are able to drop off packages up to large parcel size using 1st and 2nd class and Tracked 24 and Tracked 48. This applies to both returns

The Association of Convenience Stores (ACS) has called on the Government to focus on

and items that someone

effective enforcement to deal with the huge illicit trade in vapes that it says will receive a

has paid for the

£645m boost if disposable vapes are banned next year.

postage for online and either printed a label or

In response to the Government’s short consultation on the proposals to ban disposable vape devices from April 2025, ACS has highlighted a number of fundamental issues with DEFRA’s own impact assessment on the ban, warning that it has significantly underestimated the losses that will be felt by retailers.

The impact assessment fails also to recognise the significant illicit trade that already exists and will receive a huge boost when disposables are banned.

generated a QR code.

In the future, the service will be expanded to enable customers to collect online purchases.

Nick Wiles, CEO of

Consumer polling conducted by Yonder for ACS of existing vape users suggests that

PayPoint, said: “Today

almost one in four (24%) will continue to use disposables after a ban is introduced. The

marks an important step

only way they’ll be able to obtain those products is from illicit sources, resulting in a

in the roll-out of our

£645m annual loss to the convenience sector.

Royal Mail partnership, with customers now

ACS Chief Executive James Lowman said: ““Banning something does not mean it

officially able to

ceases to exist. If the Government were really committed to stopping children getting

use Collect+ on a

their hands on disposable vapes, then they would focus on cracking down on the illicit

nationwide basis.”

trade and enforcing the laws that already exist to prevent children from accessing these products.”

21

STOCK UP ON DELICI US

organic dairy

NEWS

GroceryAid commits £1m to School Essentials Grant GroceryAid is set to provide £1m of support to retailing industry colleagues who have children of school age this year to help buy the essentials they need.

Industry charity GroceryAid has announced that its School

thrilled to be able to offer more children than ever the chance

Essentials Grant will make £1m of support available to

to start school with the essential items they need to have the

convenience and grocery colleagues who have school-aged

best start to the school year.

children this year.

“After listening to valuable feedback from our supporters, we The support has been made possible after GroceryAid secured

are leaving applications open for three days to enable more

funding from The Leverhulme Trade Charities Trust.

people to apply. We want to ensure the application process is fair for shift workers and those who may not have access

Now in its fourth year, the fund provides a £150 non-repayable

to a computer/phone during working hours. We will notify

grant for every child of school age, up to a maximum of three

colleagues about the outcome of their application within six

children per eligible household, up to the fund total.

weeks.”

This year, it is estimated that more than 6,660 children will

Sir Dave Lewis, Adviser to the Leverhulme Trade Charities

benefit from the fund, an 11% increase on last year.

Trust said: “The Leverhulme Trade Charities Trust is delighted to support GroceryAid’s Schools Essential Grant, providing

Industry colleagues can apply for the School Essentials Grant

much-needed assistance to grocery workers and their families

on the GroceryAid website from 9am on Tuesday 18 June with

during the expensive back-to-school period.”

an extended application window of three days and a closing date of 5pm on Thursday 20 June.

Successful applicants will be chosen at random from those who meet the criteria and have provided all the information

Mandi Leonard, Welfare Director at GroceryAid said: “We are

requested.

FULL DETAILS ABOUT THE 2024 SCHOOL ESSENTIALS GRANT AND ELIGIBILITY CRITERIA CAN BE FOUND AT GROCERYAID.ORG.UK/FINANCES/SCHOOL-ESSENTIALS-GRANT/

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RETAILER PROFILE

Fresh thinking

Fuel for

thought Highway Stops has unveiled its latest forecourt store development in Girton, Cambridgeshire.

With 16 Londis sites successfully trading

Road, on the outskirts of Cambridge,

a lot of residential housing around

across the South-East of England,

the site is also surrounded by residential

and local people were in need of an

Highway Stops’ Operations Director

housing – with much of it sitting in the

enhanced neighbourhood offering that

Sellarajah Gunalan (Guna) is very

affluent price bracket.

could provide them with a greater range of fresh and chilled products as well as

well versed in what a winning store development looks like.

RETAILER PROFILE

The foodand drinksto-go offer has been enhanced with a Stone Willy’s Kitchen and Londis’ new Treat Stop concept.

The company purchased the site

everyday groceries,” Guna explains.

back in June 2016, however, no major And the company’s newest development

development took place at that time,

In addition, with the site located just off

in Girton, Cambridgeshire is picture

meaning that by early 2024 it was high

the M11 and just over a mile from the

perfect.

time for a spruce up.

centre of Cambridge and its eminent university, it was also crying out for a

Primely located on the busy Huntington

“Girton is a neighbourhood site, there’s

development that could make more of its sizeable food- and drinks-to-go opportunity.

Work to do exactly that, and more besides, began on 5 February 2024 – with the store closed for four weeks while Guna’s plans took shape.

“It was a really big project,” Guna adds. “We ripped everything out and replaced it all. From floors to ceilings, fixtures, fittings, POS and refrigeration, everything is new.”

The store’s range has been totally reimagined with a much stronger emphasis on fresh and chilled produce to answer those all-important neighbourhood needs.

The old store only sold a very limited range of fresh and chilled produce, so this was a big change which is already being very well received by local shoppers.

Sellarajah Gunalan

27

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All-new Londis Girton now boasts a six-door chiller for wines and beers, plus six doors for chilled produce and dairy, including deli items and Jack’s-branded ready meals.

A small selection of key frozen products is also housed in a one-door upright freezer.

“The old store only sold a very limited range of fresh and chilled produce so this was a big change which is already being very well received by local shoppers,” Guna adds.

Enhancing the store’s new fresh and chilled offer is an additional threemetre bay for chilled soft drinks and an additional one metre bay dedicated to American soft drinks – which the old store had not previously stocked.

The new range includes canned formats from leading US Brands such as Mentos, Candy Can, Sneak Energy and Warheads.

New American lines have also been added to the store’s fast-selling confectionery range.

Up at the new counter area also sits a large three-metre back-lit spirit display and a prominent two-metre vape unit.

Sitting loud and proud at the entrance meanwhile, is also a brand-new foodand drinks-to-go zone designed to take a bigger bite out of the lucrative ‘to go’ opportunity.

Thanks to the introduction of a Stone Willy’s Kitchen concept, shoppers at Londis Girton can choose from an array of hot to-go products including pizzas, sausage and bacon muffins, hot wraps and more.

29

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Top tips!

1

2

3

Freshly squeezed orange juice creates a really appealing fresh look and smell.

Leaflet drops are a great way to drive awareness of your range and special offers.

Create a strong value for money message by making the most of Londis’ suite of POS.

The Stone Willys range is complemented

brand like Costa, and we have also had

by a Rollover Hot Dogs offer and a

a very positive reaction to the new fresh

selection of hot Bake & Bite goods

orange juice offer. It creates a wonderful

including pasties and potato dogs.

zesty smell in the store which is very appealing,” Guna adds.

Chilled food-to-go products, including Londis-supplied sandwiches and wraps,

Londis’ Amazing Value offer is clearly

are conveniently located in a new open

signposted around the store via bold

STORE INFO

deck chiller.

messaging on aisle ends and POS

Store name: Londis Girton Service Station

Complementing the new food to go

materials. offer is Londis’ new Treat Stop concept

“Shoppers have reacted so positively to

for drinks to go.

the new store,” Guna says.

Featuring the vibrant pink and blue Treat

“The Grand Opening on 8 March was a

Stop branding, the new Treat Stop zone

fantastic success. Lots of local shoppers

features freshly squeezed orange juice

came down, including our local MP

Number of staff: 6

and three flavours of Think Fresh Shakes.

Anthony Browne.

Opening hours: 24-hour

There’s also two Costa Express

“We actively engaged with the local

machines, both of which offer hot and

community in the run-up to the

cold drinks.

development and throughout and the

Operations director: Sellarajah Gunalan Store size: 1,500sq ft

Services: National Lottery, AT M, food to go

Opening Day was supported by a raft of “Coffee is always a big draw, especially a

special promotions.”

31

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both up since the relaunch, with food to go, in particular acting as a key sales driver. The Stone Willy’s Kitchen concept alone is bringing in £800 a week on average.

RETAILER PROFILE

Gunda says that footfall and sales are

Average basket spend excluding fuel, is also now up to £28.59.

Outside, the store was also fitted with the smart new grey and green Londis fascia and external POS, while forecourt facilities were also enhanced with an upgraded car wash and the introduction of Ad Blue.

“Everyone is delighted with how the development has turned out,” Guna concludes. “The local community has a store that can meet a much wide range of their needs and the food to go opportunity is being maximised. There’s no other stores on this stretch of road so it really has had a positive impact, just as we hoped and planned it would.”

33

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RETAILER PROFILE

Multilayered

Kerb a-peel Local shoppers have welcomed Londis Katherine Road’s unique multi-layered offer with open arms.

What does the humble onion and an

already holds a special place in local

800sq ft Londis store in Barking have in

hearts – with shoppers unable to resist

common? The answer is layers of course!

its tasty multi-layered offer.

Ranga Jayalath’s new Londis store on Barking’s Katherine Road boasts a deep

Ranga explains: “I bought this store

dish of fascinating layers, but unlike the

and the unit next door in the summer

humble onion, the only tears that this

of 2023. They were previously trading

store is bringing to Ranga’s eyes are

as a small convenience store and bike

those of joy.

repair shop and both were in need of a huge amount of work, having not been

Ranga, who ran a successful grocery

invested in for many years.

business in Italy for 25 years before arriving in the UK nine years ago, already

“We knocked through the wall to create

has one top-performing Londis store

one big space before commencing the

under his belt – and in November 2023,

redevelopment and fit out.”

he added a second.

“The store is surrounded by housing and Despite having only been trading for just

there are 150 new flats being built at

over five months, the brand-new store

the back and 800 new homes currently

are a great talking point!”

under development to the side. Given

money around and great quality too.

its location, I knew that the store needed

Having a brand like Jack’s is such a

to have a really strong neighbourhood

major benefit in a neighbourhood store

Making up the third layer of Londis

offer and Londis was the perfect partner

like this.

Katherine Road’s successful new offer is a unique range of specialist Italian

for the job.”

“The same is true for Euroshopper,

products.

Sitting at the centre of the store’s

which also has a strong presence in our

quality neighbourhood offer is a solid

store and really helps to promote the

“There’s a vibrant Italian community

core range that stars Jack’s-branded

message that at Londis Katherine Road,

in this part of London and – given my

products.

shoppers really can rely on great value

background and experience in the Italian

all year round.”

grocery trade – I knew that I could really set the store apart with a unique range

“The store is only 800sq ft, but we offer

of Italian groceries,” Ranga explains.

as many Jack’s lines as we can fit into

The second layer to Ranga’s success

the space,” says Ranga. “The brand is

is a rock-solid promotional stance.

such a huge draw. Price marking is so

“Promotions are key in the current

It’s a point of difference that has already

important to shoppers these days and

climate. We run all of the Londis

proved to be a winner at Ranga’s first

the Jack’s brand excels here.

promotions and we maximise their

and much larger Londis store on the

power by supporting them with all

Barking Road.

“Shoppers are instantly reassured that

available POS. We also take the time to

they are getting the best value for

talk to shoppers about our offers. Deals

The range includes classic Italian dry

37

goods such as sweet and savoury biscuits, tinned groceries, condiments, oils, olives and more, much of which he sources from a specialist Italian supplier.

“However, a lot of the range also comes from Londis,” he

Top tips!

1

adds. “Through Londis I am also able to buy a great range of Italian products including mozzarella, Barilla pasta, cooking sauces and of course Italian wines. We have a very strong wine

The power of pricemarked goods can’t be overstated in the current climate.

We buy PMP goods wherever possible.

range, which is another unique selling point.

“Even in a small store such as Katherine Road I have more than 40 different wine lines and we offer our shoppers a great choice across all the price brackets. We have a selection of

2

fantastic high-end lines as well as great-value ones.”

Jack’s and Euroshopper brands offer another fantastic way to communicate value for money.

As such, Ranga says that wine is one of the store’s top-selling categories.

“Shoppers know that if they want a good bottle of wine and all the ingredients to cook up a delicious dinner, they can rely on us,” he adds.

3

We ensure that all promotions are well supported with relevant POS to maximise standout on shelf.

STORE INFO Store name: Londis Katherine Road, London Retailer: Ranga Jayalath Store size: 800sq ft Staff: 3 Opening hours: 6am-12 midnight Services: National Lottery, Payzone, PayPoint, E-Top Up Size: 2,200sq ft Store type: City centre Staff: 4 Key categories: Vape, fresh and chilled, confectionery, alcohol Opening hours: 7am-11pm

39

M294783

M294784

NEW

M294786

RETAILER PROFILE “Shoppers love the Italian focus and we’ve become a big

opening hours.

destination for that. In fact, we have some shoppers who come to us from as far as 10 miles away because of it and everything

“We are open from 6am until midnight every day of the

else that we offer besides.”

week,” Ranga says. “For me, being a neighbourhood store means being there for your community when they need you to

A standout US confectionery offer accounts for another layer.

be, and that necessitates longer opening hours.

“American products also set us apart. We have a large range of US products across the confectionery, snacks and soft drinks

“Shoppers constantly comment on how convenient it is for

categories. We source it through Londis, and shoppers love

them that we are open from so early in the morning and late at

it,” Ranga says.

night and we get a lot of good business in those hours when other stores on the high street are closed.

“US products tend to be more expensive than traditional ones, “Services play a key role too. We have the National Lottery,

but our shoppers seek them out nonetheless.”

PayPoint, Payzone and we offer home delivery to local elderly Shoppers are also grateful for Londis Katherine Road’s lengthy

people and those who are unable to carry heavy bags of

Shoppers absolutely love the store; they really are delighted that we are here and with all that we offer. We are seeing strong growth every month, so I am happy too and there’s plenty more to come.

Ranga Jayalath

41

that local shoppers know they can depend on to help and support them.”

Supporting local good causes is another layer – with Ranga striving to support as many local

RETAILER PROFILE

shopping home. We want to be the type of store

charitable initiatives as possible with product donations and fundraisers.

“Shoppers absolutely love the store; they really are delighted that we are here and with all that we offer. We are seeing strong growth every month, so I am happy too, and there’s plenty more to come.”

Ranga plans to add a new layer to Londis Katherine Road’s offer later this year when he introduces food and drinks to go with a Costa Express machine and small range of in-store baked goods.

“The store also receives a lot of passing trade, so I know that a food- and drinks-to-go offer would work very well, especially given our early opening hours,” Ranga adds.

“We’ve worked very hard to establish this store and give our customers the best range, prices and service that we can. They certainly seem delighted so far, and so am I.”

43

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FIT FOR THE FUTURE

Fit for the future

Power up!

Londis retailers have all the tools they need to get fit for the future thanks to the launch of Londis’ new guide.

FIT FOR THE

FUTURE

5

The fifth edition of Londis’ Fit For The Future Guide has landed – and it’s the best one yet!

Available to Londis retailers now, the guide is a veritable powerhouse of advice, insight and solutions all of which have been specifically designed to help retailers grow sales and maximise cash profits in 2024 and beyond.

sales drive increased Helping you to nd. yo be d an 24 in 20 and cash profit 15/03/2024 15:25

11885

2024.indd 1 Londis FFTF

1

The latest edition focuses on three key areas: range, retail crime, and saving and making more money.

FIT FOR THE FUTURE

1 OPTIMAL RANGE Londis retailers now have access to a comprehensive convenience range that covers all need states and allows their shoppers to choose from a truly compelling Good, Better and Best proposition.

Choice is now better than ever thanks to own-label and branded product enhancements as well as an increase in choice on price-marked packs.

The Londis range now includes 346 new price-marked packs, including 96 new PMP confectionery lines, 80 new PMP soft drink lines and 26 new PMP spirit lines. That all adds up to a stonking 1,636 PMP lines in total available now to Londis

2 RETAIL CRIME

retailers.

The Fit For The Future Guide also includes a raft of helpful Fresh and frozen choice has also been significantly improved,

advice and solutions to help Londis retailers stand up to the

including more than 900 new products which are now available

growing menace of retail crime.

to Londis retailers.

It also features easy to follow best-practice guidance on More space has also been devoted to fast-growing categories

how to act in a variety of scenarios such as dealing with

such as world beer and confectionery multipacks – which are

shop thieves, enforcing age restricted sales, refusing to

growing at a rate of 10% year on year.

serve intoxicated customers and robbery.

ACT ON IT!

ACT ON IT!

Be sure to check out Londis’ new planograms which reflect the latest range updates!

Please report all incidents of violence and abuse to the police.

Crime Fighting Deals l Londis retailers also have access to an exclusive Booker deal with Reliance Protect whose body worn cameras can act as a visual crime deterrent. The deal offers exclusive pricing on 12-, 24- and 36-month contracts for their VT100 device. Email denise.gamage@ reliancehightech.co.uk for more info. l Londis stores can also take advantage of an exclusive 15% off deal with Veesion. The clever gesture recognition system can detect suspicious gestures via CCTV, helping to strengthen security systems. Use code BOOKERVEE15. l An exclusive deal on FaceWatch is also available. The system has been proven to reduce crime by up to 50% in the first year and improve staff retention and morale.

For more info call 07967 500 952. l A Booker Exclusive deal on Quail Digital Headsets is also on the table. Retailers who purchase three or more headsets can receive an extra one for free!

47

Save £ to Invest and Grow

Londis retailers can also make up to £165,000 with Booker’s

Guidance, Advice & Exclusive Deals

new ‘Save £££ to invest and grow’ model.

Save £ to Invest and Grow

The Fit For The Future Guide features 22 different solutions for retailers including new ranges, exclusive money-saving deals and profit-driving initiatives including: l MAKE £40,000 WITH VAPE!

At Londis we are always looking at ways to help you MAKE MORE & SAVE MORE, whether that’s with NEW ranges, Exclusive Deals with Added Value Service partners or initiatives like Tobacco Club.

Activity

and Lost Mary.

HOME DELIVERY Based on £4k p/week sales

5% Spend and Save now includes vape! Retailers could save up to £22,000!

(Based on £17,000 a week spend and a 50/50 split between tobacco and non-tobacco.)

NOW INCLUDING VAPE

£25,000

JACK’S Based on £4,000k weekly sales & avg POR +6% vs competitors

Based on £4,000 weekly sales.

£11,700 £20,800

TOBACCO CLUB Based on customer sales data 2021

£6,000

COFFEE CLUB Based on Avg.25 CPD and with Booker enhanced POR

£5,500

RTDS Based on sales of £350 p/week

MULTIPACK CONFECTIONERY BARCLAYCARD Saving based on a sample of 10 retailers comparing existing rates versus

£4,680 £2,600 the Barclaycard rate

OWN LABEL FRACTIONALS Based on annual sales of over £10k and improved PORs up to 30% DUNKIN DONUTS Based on 5 packs per day

l MAKE £5,500 WITH COFFEE CLUB! Based on an average of 25 cups per day and with Booker-enhanced POR.

l SAVE £2,000 WITH BARCLAYCARD!

GROUP EXCLUSIVES Based on avg. annual rate of sale

INPOST LOCKERS (Footfall Drivers) Based on 4m locker at 80%

VEESION ANIT-THEFT 15% saving based on 16 cameras QUAIL WIRELESS HEADSETS RELIANCE BODYCAMS Based on 36month contract *Figures based on volume, costs and profit per annum.

£2,400

capacity

new rate

NEW NEW NEW NEW NEW

118851 Londis FFTF 2024.indd 17

£1,500

£800 CONTACT TO SEE HOW THEY CAN HELP

£2,100 £350 £750+ £145 £135,110

HOW MANY ARE YOU TAKING ADVANTAGE

Saving based on a sample of 10 retailers comparing existing rates versus

£2,000

£1,900 £1,250

SAFFRON BUSINESS SOLUTIONS (ENERGY) Average saving based on sample of 10 customers AMEX Based on a sample of 10 retailers comparing existing rates vs

FACEWATCH 10% saving vs std rate

Save £22,500

£12,480

EURO SHOPPER Based on £750 weekly sales at 305 POR

ESKUTA Saving based on cheaper insurance/labour costs/cost of vehicle

l MAKE £12,480 WITH JACK’S!

the Barclaycard rate.

Make

£40,000 Tob/Tob

FOOD TO GO based sales of £1,000 per week

l SAVE £22,500 WITH SPEND AND SAVE!

£165K* with

VAPE (Elf Bars/Lost Mary) Based on £1,750 sales per week 45% POR 5% SPEND & SAVE Based on £17k per week spend 50/50 split Non

Based on £1,750 sales per week with 45% POR on brands such as Elf Bar

SAVE £ INVEST ANDTO GROW UP TO

FIT FOR THE FUTURE

3 SAVE £££ TO INVEST AND GROW

£561 £29,906+

OF?

15/03/2024 15:25

We hope retailers find our Fit For The Future Guide useful, this is one of our best yet! It really helps retailers identify new opportunities, increase footfall, sales and cash profit. If any retailers haven’t seen a copy yet, just visit Booker.co.uk or ask your local RDM. Stewart Fenn Sales Director, Booker Retail Partners

49

BOOKER BEES

Green moves

There’s a buzz about Booker!

BOOKER BEES

Booker’s pioneering project to introduce bee hives to its sites has continued to flourish in recent months with apiaries now thriving at its Hatfield, Eccles and Haydock sites where they are creating a buzz locally.

Booker’s commitment to helping make the planet a little better every day is by now extremely familiar to retailers and there have been many fantastic initiatives and projects along the way. And there is one unusual project that perfectly demonstrates the creativity, commitment and passion of the outstanding team at Booker: the famous Booker Bees!

Keen readers of Londis News will recall that back in 2018 a group of willing colleague volunteers set out a plan to start an apiary at Hatfield Distribution Centre in Hertfordshire. The volunteer beekeepers, with the help of the local beekeepers association (BBKA), soon had three hives set up on an unused area of the site and filled with colonies of bees.

51

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BOOKER BEES

Bees under threat Neonicotinoids, or ‘neonics,’ are a group of pesticides that were once widely used in the UK until a growing body of scientific evidence highlighted the damaging impact that they were having on our pollinators. After years of campaigning, these chemicals were banned for outdoor use in 2018.

A single teaspoon of this type of chemical can kill 1.25 billion honeybee.

Even tiny traces of these toxic chemicals play havoc with bees’ ability to forage and navigate, with catastrophic consequences for the survival of their colony.

Sadly, for the fourth year in a row, the government has temporarily lifted this ban, instead of embracing solutions that work with nature.

(Source: Bumblebee Conservation Trust)

While this was clearly an interesting

or later than usual, leaving bees with

and fun project for everyone involved

fewer food sources at the start of the

at Booker, there was a serious and

season. Bees also suffer habitat loss from

important point to it. Bees play a crucial

development, abandoned farms, and

role in pollinating plants which then

the lack of bee-friendly flowers, This is

contributes to the production of various

precisely where the Booker bees project

fruits, vegetables, nuts and seeds that are

comes into its own. Thanks to its team

essential in human and animal diets.

of dedicated volunteers, Hatfield has managed to maintain the apiary ever

Like many animals, bees are greatly

since. Since then, two further Booker

affected by climate change. Warmer

sites – Eccles and Haydock – have also

weather and changes in the environment

introduced apiaries, with both colonies

cause some flowers to bloom earlier

settling in well.

53

Wendy Pennington has worked at Booker’s Haydock Regional Distribution Centre as a Warehouse Administrator

BOOKER BEES

Wendy’s adventures in Haydock for 11 years. Here she tells the story of how she has helped bring an apiary to the site.

“I first got interested when I found an article on the OurBooker intranet site about the apiary at Hatfield and I thought this would be a great idea for Haydock. I contacted the Sustainability Team to ask about the possibility and, as a result, we got a visit from Douglas Waight who had been instrumental in setting up the Hatfield apiary. We had a walk around site and Douglas found us the perfect spot for an apiary!

“We began preparing the area, removing some tree stumps and laying down some tree bark, we then ordered some fencing to create a boundary, along with a shed to store all the equipment. I was introduced to a local beekeeper who kindly agreed to be our mentor here and he invited me to visit some of his hives on a local farm close to where I live.

“During the visits I was given so much information and had the experience of opening the hives and learning about what to look out for in preparation for when our bees arrive. Eddie, our mentor, agreed to take me to collect the bees when they were ready for us, to guide us through the following weeks, and to visit the site as and when we need any advice or help.

“We plan to continue working on the area around the apiary in the coming months, planting flowers to supply our bees with as much pollen and nectar as we can. Wild flower seeds will be planted, and we have someone who is starting some sunflowers for us to plant. We will only start to see the real benefits next year, but we plan to create a natural environment for our bees to thrive in.

“Going forward, we are confident our hives will be successful and provide us with a good supply of honey!

Hopefully we can add another hive in the near future but for now we are just enjoying working on this fascinating project, gaining some new skills and contributing to protecting our environment.

“And after all that work, I’m delighted to confirm that we finally took delivery of our bees during the May Bank Holiday. They appear to be settling in well and happy in their new hives – and the team at Booker Haydock is buzzing too!”

55

BEER & CIDER FESTIVAL

Beer and Cider

Press here!

The Londis Beer and Cider festival is back and brimming with a barrel-load of opportunities to drive sales and profits this summer.

Summer’s almost here and bringing with it the

yourself apart from the competition.

promise of long sunny days and warm evenings – perfect for picnics in the park, garden get-

Group Exclusives include Brewdog’s new Cold

togethers and a multitude of fun-filled outdoor

Beer, which is available to retailers in multipacks

sporting occasions and events.

of 10x440ml. Featuring the fantastic-value RSP of £7.99, new Cold Beer is made with a

And thanks to the return of the Londis Beer

combination of pale and light Munich malts.

and Cider Festival, Londis stores will be able

The crisp-tasting lager has an AVB of 3.4% and

to offer their shoppers a refreshing array of

each multipack of 10 offers retailers a POR of

perfect pairings to their summer festivities.

17.55%.

Running from 20 May until 14 July, the Londis

HEADLINE DEALS

Beer and Cider festival features an extensive array of Group Exclusive products, NPD, first-

As well as bringing your shoppers exclusive

to-market packs, outstanding deals and more.

and first-to-market products, the Beer & Cider Festival will also deliver footfall and sales-

As always, the activity will be supported by a

driving deals throughout the duration of the

comprehensive programme of high-quality in-

event.

store POS and digital support to make sure the festival is unmissable for your shoppers.

These deals include fantastic-value RSPs of only £7.99 on a range of big brand multipacks

It’s the perfect opportunity to bring more

including Stowford Press cider, Carlsberg

shoppers to your door more often and to

Pilsner and Fosters Shandy, which are all

encourage them to spend more on each trip.

available in multipacks of 10x400ml.

EXCLUSIVELY YOURS

The Beer and Cider Festival also includes a striking ‘only £10’ deal on 10x440ml multipacks

As all Londis retailers will be aware, there’s

of Cruzcampo, Fosters, Strongbow, Carling,

nothing quite like Group Exclusive products

Coors, Hobgoblin Session IPA and more.

for driving footfall and sales. Stocking products that are not available in your competitors’

The Londis Beer and Cider Festival runs from 20 May to 14 July – throughout the NP4 and NP5 promotional periods.

FRUITY FUSIONS

stores is a powerful way to generate fresh footfall, particularly if you

When it comes to cider, fresh and fruity flavours

shout about the exclusive products

look set to continue dominating the NPD

on your social media channels.

agenda and shopper demand this summer.

The Londis Beer and Cider Festival

Cider sales are currently growing by 4.5% year

will feature a range of fantastic Group

on year in Great Britain and 1.8% in Scotland,

Exclusive products that will help you set

driven by Flavoured and Premium ciders.

Four-packs continue to be a hugely popular format for convenience shoppers and once again the Londis Beer and Cider Festival has you covered with a plethora of great deals on 4-packs from leading brands. Deals include a special offer of £5.99 on 4x440ml packs of Madri, Staropramen, Birra Moretti, and Guinness Draught – all of which offer PORs of more than 20%!

BEER & CIDER FESTIVAL

The power of four

Within lager, low and no products are seeing growth of just under 30% year on year. [SmartView Convenience MAT Oct 23]

Mix it up!

Mixed packs which offer a range of different flavours and formats are a popular choice for shoppers over the summer season. Londis retailers can offer their shoppers a great deal on Brewdog Mixed Cans with an RSP of just £11 for an 8x330ml pack. The deal offers

SUMMER CAMPAIGN CREATIVE retailers a POR of 15.02% too.

BEER & CIDER FESTIVAL

Cider sales are growing by 4.5% year on year in Great Britain driven by Everyday, Flavoured and Premium ciders. In Scotland, the Cider Category is also experiencing growth of 1.8% year on year.

[SmartView Convenience MAT Oct 23] 118453 Londis Beer & Cider Festival Header 700x538.indd 1

Header (700x358)

07/03/2024 12:18

57 118453 Londis Beer & Cider Festival Shelf Strip 990x38.indd 1

The Londis Beer and Cider Festival will be supported with a wide array of eye-catching point of sale material to help retailers make the most of the event and create engaging displays both on- and off-shelf.

SUMMER CAMPAIGN CREATIVE BEER & CIDER FESTIVAL

This year’s suite of materials for Londis retailers includes header boards, barkers, shelf strips and pennants.

Ear Barker (125)

07/03/2024 12:18

Ear Barker (125)

24 12:18

07/03/2024 14:09

Ear Barker (125)

118453 Londis Beer & Cider Festival Header 700x538.indd 1

07/03/2024 12:18

Header (700x358)

118453 Londis Beer & Cider Festival Penant 200x800.indd 1

Penant (800x200)

07/03/2024 14:23

Once again, Londis’ Beer and Cider Shef Strip (990x380)

growing and is worth more than £7.7m

Festival has everything you need to make

sales a year according to SmartView

the most of this trend with a jam-packed

Convenience data.

118453 Londis Beer & Cider Festival Shelf Strip 990x38.indd 1

BEER & CIDER FESTIVAL

On point!

POS features a fresh montage of beer glasses and bottles along with summer fruits and snacks.

07/03/2024 14:09

118453 Londis Beer & Cider Festival Penant 200x800.indd 1

Penant (800x200)

07/03/2024 14:23

07/03/2024 14:09

array of fruity fusions including 10x330ml cans of Kopparberg Raspberry, which

Within lager specifically, low and no 118453 Londis Beer & Cider Festival Penant 200x800.indd 1

are available to shoppers for just £7.99.

(800x200) products are seeing growthPenant of just under

Other deals include Thatchers Apple and

30% year on year. In fact, low and no is

Blackcurrant 10x330ml for £11, offering

one of only two sub-categories seeing

retailers a POR of 13.93%. Multipacks

growth in the channel – the other being

of Strongbow Tropical Cider are also on

craft. The Londis Beer and Cider Festival

offer for an RSP of just £5.99, offering a

also includes an array of great deals

POR of 20.23%.

on low and no beer and cider brands

07/03/2024 14:23

including 10x440ml packs of Bud Light

LOW TO NO ALCOHOL

which are available to shoppers for an RSP of just £7.99, offering retailers a POR

The low and no category continues to

of 17.5%. Also on offer is Corona Ligera

grow its share of the total market and

for an RSP of £5.99 for 6x330ml. The

this summer will prove no exception as

newly launched light beer has an ABV

shoppers seek out light and refreshing

of 3.2% and is designed to appeal to

options to accompany their summertime

mid-week drinkers and those looking to

festivities.

moderate their drinking more generally.

Within independent convenience, the

Londis has everything you need to press

low to no alcohol category is now rapidly

go on jucier beer and cider sales!

59

SEASONAL UPDATE

Euro Finals 24

SUMMER CAMPAIGN Euros cap stunning CR

summer of sport FOOTBALL

A fantastic summer of top-class sport is set to create endless opportunities for retailers to maximise footfall, sales and profits with the Euro Finals 24 in Germany the pick of the sporting bunch.

This summer has the makings of a cracker for

The event features back-to-back matches for

retailers across the country, particularly if the

a full month and has the potential to provide

sun shines for extended periods, but what is

retailers with an unbelievably strong start to

most likely to drive footfall and sales is a packed

the key summer trading period.

calendar of amazing sport. From the FA and Scottish Cup Finals, the Champions League

With the effects of the cost-of-living crisis still

Final to Wimbledon and the Olympics, there’s

being felt, it also looks likely that many people

a back-to-back calendar of top-class sport to

will choose to watch the matches at home

drive shoppers to your door more often.

with family and friends, rather than venturing out to the pub. Indeed, the latest monthly

The undoubted key opportunity, however,

Barclaycard Consumer Spending Report for

is the Euro Finals 24 held from 14th June to

April which combines hundreds of millions of

14th July in Germany. It’s the first Euro Finals

customer transactions with consumer research,

24 since the pandemic pushed the 2020 event

shows that almost half (49%) of shoppers are

back to 2021, when Italy beat England in the

concerned about how much money they

final at Wembley. With both England and

spend on food and drink. They are managing

Scotland having qualified this time around, it’s

that challenge by reducing discretionary

sure to be a massive opportunity for stores.

spending, with more than half of respondents (54%) saying they were cutting back on visits to

Both home nations will play in three matches

pubs and restaurants.

each in the first round, guaranteeing at least six huge chances to cash in across a range of

That is likely to mean a wave of Big Nights In

categories.

over the month of the tournament, representing a massive opportunity for retailers to grow sales

Additionally, Scotland have the unenviable

in all key categories from soft drinks, snacks

task of facing hosts Germany in the opening

and confectionery to vapes, wine and spirits.

118453 Londis Football Header 700x538.indd 1

match on 14 June. It may be a tough start to

Header (700x358) the campaign for the Scotland team, but it’s The biggest opportunity, however, is likely to likely to be a great start to the footballing festival for stores with so much interest in the tournament.

118453 Londis Football Shelf Strip 990x38.indd 1

Shef Strip (990x380)

come in the critical beer and cider categories.

EURO FINALS 24

REATIVE

Euro Finals 24 GERMANY

14th Jun – 14th July

Euro Finals 24 Key Matches OPENING MATCH

Friday 14th June Germany v SCOTLAND – 8pm Sunday 16th June Serbia v ENGLAND – 8pm Wednesday 19th June SCOTLAND v Switzerland – 8pm Thursday 20th June Denmark v ENGLAND – 5pm Sunday 23rd June SCOTLAND v Hungary – 8pm Tuesday 25th June ENGLAND v Slovenia ROUND OF 16 MATCHES – 5PM AND 8PM

SCORE WITH BEER As luck – and careful planning – would have it, the (125) Ear Barker

Saturday 29th June Sunday 30th June Monday 1st July Tuesday 2nd July

annual Londis Beer and Cider Festival coincides with the Euro Finals 24 this year, guaranteeing

QUARTER FINALS – 5PM AND 8PM

Ear Barker

retailers a host of market-leading deals to drive 01/03/2024 10:59

up footfall, revenues and profits.

Friday 5th July Saturday 6th July

The Londis Beer and Cider Festival runs all the way through the Finals and features a huge

SEMI FINAL – 8PM 01/03/2024 10:59

selection of Group Exclusive products, NPD, first-to-market packs and fantastic deals. The Festival is also being supported as usual by a full

Tuesday 9th July Wednesday 10th July

01/03/2024 11:15

POS and digital support pack to help you make the tournament unmissable for your shoppers.

FINAL – 8PM

118453 Londis Football Penant 200x800.indd 1

Penant (800x200)

01/03/2024 11:37

Sunday 14th July

61

EURO FINALS 24

SUMMER CAMPAIGN CREATIVE THINK BIG

THINK CIDER

Among the many exceptional offers available is a range

Cider comes into its own during the warmer summer

FOOTBALL

of 4-, 10- and 12-pack deals on big brand beers and

months so expect sales to spike during the Euro Finals 24.

ciders like Cruzcampo, Stella Artois, Heineken, 1664 and

Londis’s Beer and Cider Festival has a selection of deals

Budweiser as well as Hobgoblin Session IPA, Thatchers

and products to help you cash in.

Gold and more.

From multipacks of Strongbow and Thatchers at just £11 Ranging from only £7,99 to £11 a pack, these multipack

to £7.99 offers on 4-packs of Kopparberg and Stowford

deals are sure to drive basket spend, especially if you

Press, there’s a fantastic deal for every cider-loving

are able to offer them chilled, something that the

football fan in June and July. Don’t miss out on new and

supermarkets can’t match.

exclusive 4x400ml packs of Strongbow Strawberry for just £5.99 either!

If you don’t have sufficient chilled space, why not create visually-arresting floorstacks with these deals to grab

ADD SOME THEATRE

customers’ attention and get them in the mood to start shopping for an exciting night in watching the match?

Last but not least, a simple way of adding excitement and driving sales during the Euro Finals 24 is to add some

THINK EXCLUSIVE

theatre in-store to really bring the tournament to life. Why not invest in some football strips for your team and hand

All Londis retailers know the power of the many exclusive

out scarves to your shoppers?

deals that Booker has been able to deliver. Exclusive and first-to-market products are proven winners when it comes to driving footfall, especially when retailers use social media effectively to reach as wide an audience as possible.

The Londis Beer and Cider Festival will feature a range of fantastic Group Exclusive products that will help you set yourself apart from the competition. These include Brewdog’s new Cold Beer in 10x440ml multipacks – the perfect product to light up your social media channels and stand apart from the competition.

If you don’t already take advantage of the SocioConnect solution that’s available, it’s certainly worth looking it – see our feature on p82. SocioConnect is an innovative solution that lets retailers manage all of their social media content across all popular platforms all from a single, easy-to-use

53 Londis Football Header 700x538.indd 1

app. This could help save time around the Euro Finals 24

Header (700x358) when Londis will be providing a wave of professionally

created content to help grow footfall and sales around the tournament.

53 Londis Football Shelf Strip 990x38.indd 1

Shef Strip (990x380)

63

#1 FLAVOURED * WATER BRAND STOCK UP NOW

M116919

IRI Beverages data to w/e 16th June 2023

*

M234759 M127015

OWN LABEL UPDATE

Get in on the own brand act

Own brand key to meeting shoppers’ needs With shoppers looking to cut the cost of their weekly spend, leveraging the power of Booker’s Jack’s and Euro Shopper brands is a great way to grow sales and profits.

Despite some light appearing at the end of the cost-of-living tunnel, the latest market data shows clearly that shoppers are prioritising cutting the cost of their weekly shop more than ever – creating a huge opportunity for great quality, great value ranges like Jack’s and Euro Shopper.

The latest monthly Barclays Consumer Spend Report for April shows a record 73% of shoppers are looking to cut the cost of their shop with many turning to own-brand products to help them achieve that goal.

65

Boost your snacks sales...

We know that Bagged Snacks is one of the most important categories in Independent and Symbol stores. It is worth £644m* and is growing +14.6%* that is faster than the market as a whole so it’s vital that you are stocking the right SKUs in your range to maximise your sales.

to Thrive Crisps, Snacks and Nuts are worth

The 25 to Thrive guide is for Independents and Symbols

£644m and growing

*

25 to thrive is KP’s Category based range advice for Symbols & Independents. It is Category focused, impartial and covers every product type and shopper mission. Following 25 to Thrive range guidance will give you the best chance to grow your sales this year.

+14.6%

Bagged Snacks Sales - making it happen

NielsenIQ, Independents & Symbols, Latest 52 Wks-to 23/03/24

Tips for growth

The 25 to Thrive guide has insights and full shopping list for the right SKUs to stock for continued sales growth...

Don't Mi

Understanding that bagged snacks sales is key to your independent C&I business is one thing - but knowing how to grasp that potential for your business is another!

ss Out!

Bag your share of growth with our

category wide range recommendation

Your 25

Why Bagged Snacks matter and how to stock the optimum range Worth over

£4

billion RSV

**

sku's TOP 50500)

Fastest Growing Impulse Category*

60%

No.1

Quavers Cheese 54g £1.25 PMP

Nik Naks Nice 75g £1.25 PMP n Spicy

Sensations Thai Chilli 65g £1.25 PMP

Bagged Snacks are the

Doritos Chilli 70g £1.25 PMPHeatwave

McCoy's Flame Steak 65g £1.25 Grilled PMP

Big Hoops Salted 70g £1.25 PMP

Walkers Salted 70g £1.25 PMP

Wotsits Cheese 60g £1.25 PMP

Monster Munch Hot 72g £1.25 Flamin PMP

(out of

t reprNikesen Naks Rib 65g £1.25 PMPn Saucy

McCoy's Salt 65g £1.25 PMP& Vinegar

†

of sales

Walkers Salt 70g £1.25 PMP& Vinegar

McCoy's Thai 65g £1.25 PMPChicken

25 to Thrive is an optimised, relevant & easy to action Skips Prawn needs. core range recommendation for today’s shopper Cocktail

1

45g £1.25 PMP

Stock ever SKU for y best salethe s!

  Walkers Cheese Onion 70g £1.25 & PMP

Doritos Tangy 70g £1.25 PMPCheese

to Thrive

to Th

e Shoppiriv ng Li st

Big Hoops BBQ Beef 70g £1.25 PMP

Space Raiders 25g 40p PMP Beef

Pringles Sour BBQ 155g Cream /

The KP ‘25 To Thrive’ guide is a category-wide recommendation on how to bring your bagged snacks sales potential to life, with just a few optimised, relevant and easy to action steps.

We call them the ‘5 Key Principles’

Cheetos Flamin 30g 49p PMP Hot

Kantar Worldpanel 12 w/e 15.07.2023, ** NielsenIQ, EPOS 52 w/e 15.07.2023, †NielsenIQ read of Independents 15.07.2023

Space Raiders Onion 25g 40p Pickled PMP

Cheetos Cheese 30g 49p PMP

KP Orig Salted 65g £1.25 PMP P’nuts

2

Butterkist Toffee 78g £1.25 PMP

3

Stock the

Focus on

that shoppers want

for shelf execution in store and shopper value

that shoppers know, love and trust

The top 10 SKUs in Symbols are

10% of SKUs represet 60% of sales†

Best Sellers

The top 20

brands

represent

75% of sales†

†NielsenIQ, Symbols. Latest 52 Wks - w/e 23/03/24

PMPs

£1.25 PMP†

Stock the

Brands

4

5

Stock a

Provide a

to suit every pocket

that meets all of your shoppers' needs

Range of Price Points

High-lighting value is absolutely crucial

Wide Range

Make sure you stock a range of Nuts, Popcorn and Pork Scratchings

with category wide advice

from KP Snacks

Bagged Snacks - bringing it to life Now we know the ‘25 To Thrive’ 5 key principles implementing those principles in your store is vital. Vital to you, your customers and your sales, wherever your store is in the UK. Take a look at our recommendations below...

The 25 to Thrive ranges A category wide selection for all occasions and price points.

Our range is insight led including top sellers and designed to be simple & easy to follow.

The UK’s No.1 Nut Brand*

Top Sellers   Right Range   Right Layout   Right Value  Right Missio  ns  

The top 20 brands † represent 75% of sales

The UK’s No.1 Popcorn Brand*

PMPs are top 10 skus in Symbols†

The UK’s No.1 Ridge cut crisps*

The UK’s No.1 PMP sku*

The UK’s No.1

for Prawn flavour*

The UK’s No.1 Singles PMP*

Make it personal - refine your range to suit your location...

Nobody knows your customer like you do, so add unique selections that sell in your location, we understand this and have created these regionally focused guides.

Get started today, download the full 25 to Thrive guide Simply scan the QR code and download our easy to use guide and shopping list. *NielsenIQ, Symbols: EPOS 12 w/e 08.07.23, †NielsenIQ. Independents. Latest 52 Wks - w/e 23/03/24

ock NPD Don’t forget to st rs to excite shoppe

#1 BRAND

leading on category growth & brand desire

*Source: Nielsen ScanTrack last 52weeks | Total Coverage Grocery Multiples incl.

Disc | WE 29.07.23 ** Nielsen Homescan: Total GB MAT WE 12.08.23

£64M Sales Value 60%

repeat rate**

Euro Shopper Unsmoked Rindless Back Bacon

OWN LABEL UPDATE

Euro Shopper Bacon 41.9% POR Save £1.80

Case size: 12 x 150g WSP: £9.00 RSP: £1.29 POR: 41.9%

Euro Shopper Smoked Rindless Back Bacon Case size: 12 x 150g WSP: £9.00 RSP: £1.29 POR: 41.9%

Encouragingly, consumer confidence in

Londis has quickly recognised this

their own household finances reached

opportunity and is helping retailers

a 28-month high at 71% in April as

boost their profits by increasing the

food price inflation fell from 5.0% to

PORs available on key everyday lines like

4.0%, but it remains clear that the data,

the Jack’s cheese range.

which combines hundreds of millions of customer transactions with consumer

The Jack’s cheese range features 11

research, shows that shoppers remain

different products from Jack’s Mature

committed to cutting what they spend

Cheddar and Jack’s Red Leicester to

each week.

Jack’s Grated Mozzarella and Jack’s Grated Mature Cheddar.

69

LASTING FRESHNESS

D

EF

M293733

M293734

E

OUR OD

ENC

M293735

Range: 11 products

OWN LABEL UPDATE

Jack’s Cheese 43.8% POR

EDLP WSP: £13.99 RSP: £2.49 / Any 2 for £4 POR: 43.8% / 30.0%

All 11 of the products are price marked at just £2.49 providing

an ‘Any 2 for £4’ deal to drive basket spend but even when

shoppers with the reassurance they need they are getting the

sold in this deal, retailers still make 30.0% POR.

best possible value as well as the exceptional quality they have come to expect of the Jack’s range.

Also available until 16th July is a special deal offering retailers £1.80 off a case of Euro Shopper bacon. Available in both

Just as important, until 16th July retailers can now secure huge

Unsmoked Rindless Back Bacon and Smoked Rindless Back

PORs of 43.8% on every product in the Jack’s cheese range

Bacon variants, the products cost just £9.00 a case and deliver

when sold individually. The range is available to shoppers on

PORs of 41.9%.

Both deals available until 16th July 71

W E N

AFruityADDITION TO OUR GROWING Cider FAMILY A rich, refreshingly fruity cider created with the sweetest dessert apples, a fresh berry aroma and bold blackcurrant flavour.

EVENT REVIEW

Putting on a show

Jolly good show!

Booker’s Retail Trade Shows at Doncaster and Sandown showcased Booker’s choice, price and service muscle.

Retailers from across the country raced to the Booker 2024 Retail Trade Shows in their droves, keen to grab a slice of the many fantastic deals on offer and see the best of Booker’s choice, price and service.

Live at Doncaster Racecourse on 14 March and at Sandown on 20 March, both shows offered retailers the chance to take advantage of a great mix of exclusive trade show-only deals.

Representatives from hundreds of leading suppliers were on hand to talk retailers through their key initiatives and developments for 2024 – and of course to offer bags of tasty treats to take away.

73

Kopparberg is the no.1 choice when the sun is shining Maximise your profits this summer Strawberry Variety 10 pack

Raspberry 10 pack

Tesco Group exclusive

New, offer in NP4 and NP5

M294649

Summer Punch

M294456

Strawberry & Pineapple 4 pack

Exciting summer seasonal Increase average basket spend by attracting impulse shoppers

Key convenience pack for ‘on-the-go’ missions M293246

M294649: Kopparberg Strawberry Variety Cider 10x330ml Can / M294456: Kopparberg Raspberry Cider 10x330ml Can / M293246: Kopparberg Summer Punch Cider 15x500ml NRB / M293968: Kopparberg Strawberry & Pineapple Cider 6x4x330ml Can Source: Germinate Research May 2023

M293968

BOOKER TRADESHOW Retailers could also enjoy a range of cookery demonstrations and the chance to see and sample some of the very latest new product developments about to hit the shelves.

They were also treated to a showcase of key brand initiatives, including the opportunity to get up close and personal with interactive food-to-go zones.

Londis retailers could touch, taste and talk all about Londis’ new footfall-driving Treat Stop concept for stores, including the many drinks solutions available.

Retailers also had a fantastic opportunity to learn more about Booker’s Exclusive own brand ranges including the latest innovations from the Jack’s and Euroshopper brands.

And of course, with ample seating, great views and food and drinks aplenty, both shows also provided the perfect place for retailers to meet, greet and exchange ideas with each other – as well as key Booker team members.

75

Carbohydrate-electrolyte solutions enhance the absorption of water during physical exercise. Vitamin B6 contributes to normal psychological functions and to the reduction of tiredness and fatigue. Consume as part of a varied and balanced diet and a healthy lifestyle.

WAIT! FIND MORE HYDRATION IN STORE

NG EW

OLDE MANGON FLAVOUR M29305 2

PAUSE IS POWER

© 2024 The Coca-Cola Company. All rights reserved.

POWERADE is a registered trademark of The Coca-Cola Company.

BERRY & TROPIC FRUITSAL FLAVOUR M05289 2

The show is always such a nice opportunity to get out of the store and see all the fantastic new products that are available to us. It’s also a great chance to meet with suppliers and of course to take advantage of the many exclusive trade show deals.

Marian Power Powers Londis, Homefield, Sutton, Surrey

The show always offers a fantastic chance to see where fresh opportunities may lie, particularly when it comes to the food-to-go category and to speak with senior management.

I’ve already had some really great conversations with key Booker team members as well as other Londis retailers.

Dave Hiscutt and Hazel Stone Londis Abbotsbury Road, Dorset

Booker planet Booker’s sterling sustainability efforts were also on display at the Booker Planet stand where Booker’s sustainability manager Cath Marsdon and her team were on hand to talk to retailers about the five pillars of its ‘Better Trolley For A Better Planet’ initiative and the many ways in which Booker is working to better serve its customers, communities and the planet. On display were Jack’s milk chocolate covered peanuts and raisins which are coated in Rainforest Alliance certified chocolate and plastic-free Euroshopper baby wipes.

77

STOCK UP NOW

Product order code: M258647 Weetabix 24's are on promotions in NP4.

†Prize imagery illustrative only, actual prize may differ. UK/ROI (excl. island locations) 18+. No purchase necessary in ROI. Main: 07:00 – 19:00 06/05/24 – 31 /07/24. Buy promo pack & retain receipt (UK only). Request free code (ROI only). Enter online (once per day). Random winning moments.

Wrap up draw: Follow same steps between 01/08/24– 31/10/24 to enter draw. See base of pack & WinwithWeetabix.co.uk for T&Cs & prize details.

Top new products Every issue we bring you the latest product launches from your favourite suppliers

MCCAIN STREET FRIES BBQ BEEF Case size: 6x300g WSP: £15.35 RRP:

£3.30

POR: 22.5%

CHARLIE BINGHAMS READY MEALS! LASAGNA Case size: 2x690g WSP: £14 PROMO RSP:

£9.50

CHICKEN TIKKA MASALA Case size: 2x805g PROMO WSP: £14

POR: 26.3% RSP:

£9.50

POR: 26.3%

FISH PIE

ADDITIONAL LINES AVAILABLE!

Case size: 2x655g PROMO WSP: £14 RSP:

£9.50

POR: xxx

79

Plan your shelves the right way to increase SALES The recommended 1 shelf range for Mexican

Old El Paso is the

biggest brand in World Foods FOR

£1 spent in Mexican another

£3-4 are spent in other foods and drinks IGD FMCG 2020, Nielsen World Foods & Mexican 52we Nov. 2021

Fajita Kits are the

most popular products for the typical convenience shopper who wants a quick & easy meal solution

Tortillas & spice mixes

sell faster for the Mexican food lovers!

JACK'S MUFFINS JACK'S ASSORTED MUFFINS

JACK'S BLUEBERRY MUFFINS

JACK'S DOUBLE CHOCOLATE MUFFINS

Case size: 14x3pk

Case size: 14x3pk

WSP: £14.35

WSP: £14.59 RSP:

RSP:

£1.49

£1.49

POR: 30.2%

POR: 30.1%

HOVIS SIMPLE WHOLEMEAL Case size: 1x800g WSP: £0.80 RSP:

£1.00

POR: 20%

MILKYBAR GIANT BUTTONS RASPBERRY RIPPLE Case size: 11x86g WSP: £13.29 RRP:

HOVIS SIMPLE WHITE ROLLS

£1.99

POR: 27.1%

Case size: 1x6pk WSP: £0.75 RSP:

£1.00

POR: 25%

BREWDOG COLD BEER Case size: 1x10x440ml WSP: £7.15

TAKIS FUEGO

RSP:

£11

POR: 22%

Case size: 10x180g WSP: £24.85 RSP:

£3.99

POR: 37.7%

GROUP EXCLUSIVE! 81

SOURCE:1) NIELSEN DISCOVER INDEPENDENTS & SYMBOLS (SINGLE SERVE SPORTS & ENERGY) - 52 W/E 13TH JANUARY 2024. 2) APPINIO, N = 1000, MARCH 2024.

GIVES YOU WIIINGS.

ALSO WITH THE TASTE OF FOREST FRUITS.

UK’S NO. 1 ENERGY BRAND

RED BULL FLAVOURS

GROW 3X FASTER

THAN MARKET FLAVOURS1

82% WOULD BUY

A FOREST FRUIT FLAVOURED ENERGY DRINK IF AVAILABLE2

Stock up now Red Bull Energy 250ml £1.55 PMP M292323

NEW Red Bull Pink Edition 250ml £1.50 PMP M294569

NEW Red Bull Pink Edition PMP exclusively in Booker until 30.06.2024

BETTER SERVICE

Get social

Use social media to drive footfall and reach new customers Londis retailers across the country are making use of Booker’s exciting free service which takes the stress and hard work out of efficiently and effectively managing all of your social media networks from one app.

SocioConnect:

the lowdown Sign up to use Booker’s centrally created posts and copy onto your social pages for FREE! l You can opt in to use Booker’s centrally produced posts on your own social pages – either all posts, or just cherry pick those that relate to your store. l Manage all your social networks from one place – no more logging into separate networks. l Track each post’s performance. l Message customers directly and respond to their messages. l Plan promotional posts in advance, or let the app do it for you. l Compatible with phone and/or desktop. l It’s super easy and it’s FREE!

Social media is, as most retailers will be well aware, one of the most powerful tools available to help drive footfall, reach new potential shoppers, highlight promotions and engage with the local community.

Finding the time, however, to manage social media networks, create regular posts

and

answer

any

queries

or

comments from shoppers can be difficult with so much going on in a busy store.

That’s why Booker has recently relaunched a fantastic solution that can make posting regular, high-quality content to multiple social media networks quicker and easier than ever before – and it’s entirely free.

85

Again, you can do it all, across every

Shows, SocioConnect is an innovative

network, all from within the SocioConnect

solution that lets retailers manage all

app.

of their social media content across all popular networks all from a single

Additionally, the app has some powerful

app. No more having to log into each

functionality that allows retailers to track

social

individually,

the performance of every post, helping

SocioConnect allows you to manage all

them work out which posts are most

of your networks from one place.

popular and allowing them to continually

media

network

tailor their new posts to achieve maximum All you have to do is register, then

reach and engagement.

download the SocioConnect app to your phone or, if you prefer, you can do it all

On top of all that, the app allows you

from your desktop.

to access Booker’s centrally produced

I think this will be a great thing, I find we post here and there when I think of it, but great to know there’s a stream of content all the time.

BETTER SERVICE

Relaunched at the recent Booker Trade

Dean xxx Londis P&L Stores

videos and images. The solution provides So it’s easy to understand why more than

you with a full bank of easily accessible

100 Londis retailers have now signed

content that has been professionally

up to use the free service and take their

designed and will help you enhance your

social media to an entirely new level.

own pages.

Once you’ve signed up and connected

A varied range of promotional posts are

your channels, you are ready to start

available, as well as engaging content to

turbocharging your social media output,

entertain your social media followers.

driving more footfall, attracting new shoppers and engaging more effectively

The app also allows retailers to plan posts

with your local community.

in advance to ensure that they appear on the network at exactly the right time. That

Did you know that so far in 2024, Londis

could be to coincide with the launch of a

stores that are signed up to SocioConnect

new promotional period, for instance, or

have received an average reach of 2.8k

to highlight new products that are being

people per month? They also have an

listed in-store.

average of 18 posts going out on their social media pages per month!

The SocioConnect solution was initially trialled in a 30-store pilot and resulted in

The app even makes responding to

a mammoth 180% increase in posts and

comments on your pages a piece of cake.

a 179% increase in followers!

How do I sign up?

1 Visit www.socioimplementation.com/booker-stores-signup or scan the QR code opposite, then enter your email address and store number. You will then be sent an email to allow you to create a password.

2 Download the SocioConnect phone app and log-in. Or you can use your desktop.

3 Link your social media pages to access branded content and scheduled posts from Booker. You’re good to go!

87

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NP4

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£1 PMP *

M283567

M283565

M290573

M293032

*RECOMMENDED RETAIL PRICE LUCOZADE AND THE ARC DEVICE ARE REGISTERED TRADE MARKS OF LUCOZADE RIBENA SUNTORY LTD. © LUCOZADE RIBENA SUNTORY LTD. ALL RIGHTS RESERVED.

PARTNER UPDATE

Webtastic

Drive footfall and sales with Yext Absolutely free!

77% increase in ‘Get Directions’ searches on Google Maps Improved web search results = better sales

Booker’s successful partnership with Yext has been extended, helping Londis retailers to improve their all-important web search results and boost sales into the bargain.

The world wide web has been revolutionary in its ability to help customers quickly find what they want and help retailers grow footfall and sales. Now, thanks to a new partnership between Booker and online data management platform Yext, Londis retailers have a meaningful and significant opportunity to drive even more shoppers and spend to their door.

If you’ve ever spent time trying to ensure that all your various online listings and data are correct and up to date, you’ll know how time consuming that process can be. Regularly updating every listing on every major search engine as well as various relevant directories is clearly important, but it’s a huge task – and that’s precisely where Yext comes in.

91

If you have claimed your business, then follow the below

enables stores to keep all their online information in one

guidance:

place and update all major search engines and directories with just one simple click.

Booker has recently announced that it has now extended

STEP 1

its partnership with Yext, representing a significant

GOOGLE LISTINGS PERMISSION EMAIL

investment but it is forecast to be money well spent. It

If you have already claimed ownership of your Google

is estimated that Yext could help generate a £20m retail

business listing, you will have received an email from

sales opportunity across the group.

Google with the subject line: ‘You’ve received an

PARTNER UPDATE

Available to all Londis retailers absolutely free, Yext

ownership request’.

WHAT IS YEXT?

l Click on the blue ‘Respond’ button. l Click on the link to accept Booker as an owner of the

Yext is an online data management platform where you can update your business information once in just one

profile. l If you don’t respond to your Google Listings Permissions Email, Google will send a postcard in the

place and it then updates it everywhere for you.

post.

It helps you to manage key information about your business, such as its address, phone number, opening

l The postcard will contain a five-digit code and link to complete your registration.

hours, products, menus, services and more, across all search engines and social media platforms. No more inaccurate opening times or out-of-date information!

STEP 2

Critically, Yext also helps to improve your store’s visibility

USING YEXT

and ranking in web searches. In other words, ‘you’ appear

l Following launch, you will receive an email from Yext,

much closer to the top of the page in online searches.

inviting you to register with the platform. l Click on the link at the bottom of the email.

HOW WILL YEXT HELP YOU?

l Set up your account and password. l Your store information can be updated in the

Yext will help Londis store owners to ensure that Google and all other major search engines have your most up-to-

Knowledge Graph panel and Entities sub menu. All amendable information is indicated using a pen icon. l You can also enable SMS updates to make changes

date information on their platforms.

using your mobile phone.

In trials, a 77% increase in ‘Get Directions’ searches was seen for stores on Google Maps – proving that Yext really can help to drive footfall to your store.

Harnessing the power of Yext, Londis retailers really do have the opportunity to be at their digital bests, improving their web search

HOW MUCH DOES IT COST? Nothing! Booker is providing access to Yext for all Londis retailers FREE OF CHARGE.

WHAT DO I NEED TO DO? If you haven’t claimed your Google

results

£20m Sales increase forecast

and

ultimately

boosting

footfall and sales into their stores.

Talk to your Londis RDM or visit help.yext.com for more details and extra help on how to use Yext.

business listing, then you don’t have to do anything.

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The Perfect Summer Shave

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VIEWPOINT: ACS

Make your voice heard

Sharing innovation and insight The recent ACS Conference gave delegates the opportunity to share insight, views, news and innovations from across the sector.

Our annual conference is always a fantastic way

may not always find themselves being able

to pick up nuggets of information and insight

to adopt every new trend, they can benefit

that will be useful to retailers and suppliers in

from embracing innovative new products and

upcoming discussions about their businesses

making space for them to shine.

and this year I was really impressed with the learnings that our speakers and panellists

In the first of our panel sessions with

shared on the day. Here are some of the

independents and large retailers, we heard

highlights of what was discussed, insights that

about the importance of a loyal customer base

I hope will resonate with many of you reading

and not just a loyalty card offer. While loyalty

this.

cards can be powerful engagement tools, retailers should always prioritise building a

First, we heard the idea that space constraints

loyal customer base, which many retailers have

are a driver of innovation. When stores have

managed to do despite having no loyalty card

space constraints, retailers need to adapt,

scheme in their stores.

prioritise, and embrace technology that can make their stores more efficient. For example,

Getting maximum value from every colleague

Zabka stores in Poland utilise fully automated

in store is more important than valuing space.

food-to-go offers and day part marketing

Retailers should consider using technology

through the use of technology to boost profits.

to remove unnecessary tasks for colleagues

Paul Stone, who operates as a multi-site

and protect them from the rise of retail crime,

Spar retailer, ensures that he cuts space from

and this will ultimately help retailers keep the

underperforming categories when needed to

employees they cannot afford to lose.

ensure profits can remain maximised.

Finally, we were all inspired by the stories of Next up, we heard about being measured

care-experienced people and the employment

with change – essentially taking a ‘two steps

opportunities

forward, one step back’ approach. It was

lives. Retailers can work harder to find new

highlighted that it is important and often quite

colleagues in places that might be overlooked,

normal to drop failed initiatives, as this is a part

such as care-experienced people, refugees,

of natural innovation and will ultimately lead to

ex-offenders, and ex-forces personnel. With

growth.

the core value of the convenience sector being

that

have

improved

their

to treat every customer and colleague with Thirdly, it was clear during the day that the

respect, this is a natural place for all to feel

rate of change is speeding up. While retailers

welcome regardless of their background.

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