Jack’s rollout now almost complete
Eliminate food waste in three simple steps
Hit the value spot with Euroshopper
NEWS, AWARDS, INSIGHTS, INTERVIEWS, NEW PRODUCTS, PROMOTIONS AND MUCH MORE… Vol 36 Issue 1 February 2023
DON’T MISS...
is growing in Independent and Symbol stores so make sure you are maximising all seasons in store and exciting your shoppers
Seasonal Convenience Confectionery shoppers have a £12.50 higher spend per visit!**
The main mission is a planned top-up, so availability of branded best sellers like Cadbury is key**
More affluent shoppers tend to buy seasonal confectionery so stock premium products to trade-up customers**
75% shoppers buy gifts from different stores; advertising events will maintain their loyalty**
Plan early to maximise sales. Shoppers who buy early continue to buy through the season
Advertise the event in store and on social media
Chocolate, flowers and alcohol are the most popular gift combinations, so display them together
Create eyecatching displays to attract customers and encourage impulse purchasing
Consider advertising other occasions to drive sales like ‘Big Night In’, Birthdays and ‘Just Because’
GROWING SEGMENT AT +18%*
*Source to Nielsen, I&S stores, YTD to 08.10.2022. **Lumina Intelligence Tracking Program 2021. ***Source: Top ranking Premium gifts, Everyday gift box, and Everyday sharing carton. Nielsen ,Convenience 52 weeks 08.10.2022. HFSS Legislation applies from October 2022 to Retailers. Help is available through ACS at www.acs.org.uk/advice/hfss-regulations. HOW TO DRIVE YOUR CONFECTIONERY GIFTING & SHARING 1. PLAN AHEAD WITH DATES FOR YOUR DIARY 2. THE IMPORTANCE OF GIFTING CONFECTIONERY 3. HOW TO MAxiMiSE THE SEASON 4. STOCk A bESTSELLiNGRANGE TO MEETDiFFERENT OCCASiONS*** PREMIUM AFFORDAbLE GIFTS CHOC bOxES & CARTONS GIFT bLOCk TRADEUPSHOPPERS WiTHTHE SEGMENT iN GROWTH STOCk A RANGE OF GIFTS AT DIFFERENT PRICE POINTS M235716 M239204 M123437M046095 M190312 M270896M134378M228433 bOxESAND CARTONSARE STiLLTHE MOSTPOPULAR GiFTS*, bUT ALSO ANiCE TREATWHATEVER THE OCCASiON FASTEST
Sharing Confectionery
NO.1NO.2 M228433 NO.1 bOx NO.1 CARTON NO.2 CARTON
All
16
7 BOOKER TRADE SHOWS
See what 2023 has in store at Booker’s March trade shows
9 COMMUNITY NEWS Londis Wednesbury makes “amazing donation” to local food bank
27
Cut
Booker can help you eliminate waste in three easy steps
The vital awareness-raising event returns
16 PROFILE
In the space of just over eight-months, independent retailer Dhanabal Mohankumar (Kumar) has managed to double both footfall and sales at his store in Stourbridge.
22 PROFILE
Leading independent forecourt chain The Kay Group has brought its 23 high end sites into the Londis family, including its new flagship site in Winsford in Cheshire.
27 BANISH FOOD WASTE
Booker can help you eliminate waste in three easy steps
30 ANSWERING THE VALUE CALL
The outstanding entry-level Euro Shopper brand is more important than ever
36 NEW PRODUCTS
A roundup of the best new products available to Londis retailers now
38 NEW TOBACCO CLUB PRICING
Plump up your profits by joining the Londis Tobacco Club
40 ENTERING AWARDS
Our simple guide to writing a winning awards entry
44 JACK’S UPDATE
The initial roll out of Booker’s Jack’s is almost complete!
49 ACS
Call for retailers to sign Women’s Night Safety Charter
36
Top new products
A roundup of new products available to Londis retailers now including some group exclusives
40
Entering Awards
Our simple guide to writing a winning awards entry
Booker Retail Partners
Tel: 0870 050 0158
Opening hours: 8am–5:30pm Monday to Friday
IT and Customer Services
Opening hours: For customer services: 6am–9pm (Monday to Friday)
For IT: 7am–9pm (Monday to Friday) Email: For customer services: londis.claims@bookerretail.co.uk or enquiries@londis.co.uk
Helpdesk: 0800 298 0758
Londis News team: Email: londisnews@ londis.co.uk
11 OWN BRAND SUCCESS Half of shoppers are choosing own brands to save costs
13 GROCERY AID DAY 2023
the range Key improvements to range and availability have seen footfall and sales double at Londis Wynall Lane.
out the food waste
A year of
opportunity
A very warm welcome to your first issue of Londis News in 2023, with a whole new year and a world of opportunities ahead of us. There’s no doubt that 2023 will be another challenging one for many shoppers but we firmly believe that Londis has the offer to help grow your business
It was interesting to read the very recent Barclaycard report which found that almost half of all shoppers are turning increasingly to own-brand products in order to secure the very best value from their hard-earned cash in 2023. With utility bills continuing to increase, it’s clear that shoppers will be more focused on value than ever before.
The great news is that in Jack’s and Euro Shopper, Londis retailers have the products to offer outstanding value everyday without shoppers having to sacrifice on quality. The entry-level Euro Shopper range is likely to be in big demand over coming months so it’s worthwhile reviewing your range to ensure that you have everything your shoppers will need. Don’t forget to also make the most of the free POS available.
In this issue you’ll find features on both of these outstanding exclusive own-label ranges and find out more about how you can drive footfall, sales and profits with Jack’s and Euro Shopper while also delivering the fantastic value and quality that today’s shoppers are looking for.
With sustainability more important than ever, Booker has partnered with three great organisations to help Londis retailers completely eliminate food waste – you can read more about that inside too. As well as eradicating food waste, these solutions can also help you recover and minimise costs as well as sending a positive message to your communities.
Besides all that, there’s the usual mix of customer profiles, new product information, news and views.
I hope you enjoy the issue and wish you all fantastic trading in 2023!
Look forward to seeing you in-store!
Stewart Fenn Sales Director, Booker Retail Partners
5 WELCOME Welcome
January-February issue of Londis
to our
News!
Londis retailers have the perfect tools to make the most of this fresh new year of opportunities
Stories from around the Londis Family...
Booker unveils dates for 2023 Trade Shows
Unwrap greater choice, price and service at Booker’s 2023 Trade Shows in March.
Booker Trade Shows 2023
Doncaster Racecourse
16 MARCH
Sandown Racecourse
23 MARCH
Shows open from 9.30am to 4.00pm
Visit booker.co.uk to register and for more information
l New exhibitors
Londis retailers are invited to register now for Booker’s innovation-packed Trade Shows, set to take place in March 2023.
Held at Doncaster Racecourse on 16 March and Sandown Racecourse in Surrey on 23 March, both shows will be packed with top suppliers plus an array of new exhibitors offering retailers the very best in choice, price and service.
Retailers attending the shows will also be able to see and sample new products and take advantage of Exclusive Trade Show-only deals plus market-leading WOW deals.
Free products, inspiring cookery demonstrations and an array of fantastic competitions will also be on offer.
The shows will also give retailers the perfect opportunity to meet and talk with Booker Teams as well as fellow retailers.
Retailers will also be able to find out the latest on the 500plus Jack’s products which are exclusively available to the Booker Group now.
Please visit booker.co.uk for more information and to register your place.
l Top suppliers and new products
l Market-leading WOW deals
l Meet and greet with Booker Teams
l Cooking demonstrations and sampling sessions
l Free products and competitions
l Exclusive Trade Show-only deals
l 500 Jack’s products exclusively available to Booker Group
YOUR LONDIS
Find us on @myLondis @myLondis @myLondis @LondisRetail
7
Pick Up Kinder Surprise NEW 36 CASE SIZE
M280254
M212371 Happy Hippo
M261987 Kinder Country
M115492 Bueno White
M940140 Bueno Classic
M277422 Kinder Cards
Veganuary hits new record
The 10th annual Veganuary campaign saw a record-breaking sign-up rate of one person every 2.4 seconds, according to new YouGov research. The campaign saw people pledge to go vegan for the whole month of January and represents a clear opportunity for retailers to target this growing market.
YouGov research shows 9% of Brits have taken the pledge at least once since it launched in 2014, with 53% of past participants having done it more than once. In total, 85% of nonvegan past participants have reduced their consumption of animal products since doing Veganuary, while 23% have become vegan. There has also been an increase in plant-based consumption among people who have not taken part in Veganuary, with 37% saying they eat more plant-based food now than 10 years ago.
Government scales back energy support
A new scaled-back energy scheme for businesses has been confirmed by the government ahead of the current scheme ending in March.
The government has announced that it will scale back the energy support scheme it provides to UK businesses when the current scheme ends in March. The current scheme effectively controls the wholesale price that is the main component of businesses’ energy bills. After extensive consultation, the government will be moving away from this model on 1 April and instead providing a subsidy to electricity bills of 1.96p per kilowatt hour for all business customers paying over a minimum rate.
Chancellor Jeremy Hunt said: “Wholesale energy prices are falling but to provide reassurance against the risk of prices rising again we are launching the new Energy Bills Discount Scheme, giving businesses the certainty they need to plan ahead.”
ACS Chief Executive James Lowman described the new package, however, as “woefully indadequate”. He said: “By moving to a subsidy on energy bills and failing to target specific sectors or those worst affected, the government has spread £5.5bn support over every type of business, the result being a
level of subsidy that is ultimately pointless.
“This policy will have very serious consequences for our members and the customers and communities they serve. Our sector is resilient, plays a vital role in communities, and in fact offers energy bill payment facilities for millions of customers including the most vulnerable. It is not too late for the Chancellor to reconsider the support he is offering, to find practical ways of targeting it more effectively.”
More resources needed to tackle illegal vapes
The government must provide trading standards with better resources to tackle the UK’s illicit vape trade, the Association of Convenience Stores has said.
The call comes as an ACS survey of trading standards enforcement officers reveals that 61% don’t believe they have the resources to tackle the illicit trade.
ACS has developed comprehensive guidance that includes everything that retailers need to know to recognise legitimate products, as well as the age verification policies that should be in place to ensure that products are only sold to those who are legally allowed to purchase them. View the guidance at www.acs.org.uk/ advice/selling-vapes
NEWS
By joining the Booker Group Energy Club, you can potentially gain access to better terms on your energy bills, as hundreds of other Booker Group customers have done. Simply email info@sb-solutions.co.uk or call 03448 222 802 and quote your Booker Group Customer Number to find out what you could save.
Londis Wednesbury hailed for charitable efforts
ACS urges MPs to support rural shops
The ACS is encouraging MPs to support its Rural Shops Pledge by recognising the crucial role that rural shops play in their constituencies.
Festive fundraising has helped Londis Wednesbury to donate essential groceries to the local food bank.
Londis Wednesbury and its shoppers have come together and donated a large volume of essential groceries including cases of cooking sauces, dried pasta, tinned vegetables, cereal and baby products to the local food bank ‘Your Local Pantry’.
Funds for the donation were raised over the Christmas period, when the West Midlands-based store established a Christmas Grotto for local shoppers.
Hundreds of local shoppers attended the event in which local children could visit Santa and receive a free gift.
Thanking the store for its efforts, Your Local Pantry said: “Thank you Londis Wednesbury for this amazing donation of food and toiletries for the pantry. This is an amazing donation and really appreciated.”
Booker presented with a GroceryAid Gold Award
Booker has been presented with a GroceryAid Gold Award in recognition of its support and fundraising efforts for the industry charity throughout 2022.
In 2022, GroceryAid provided 28,204 instances of support to industry colleagues - a 61% increase on the year before.
With cost-of-living worries set to increase in 2023, GroceryAid expects to see even more colleagues turning to it over the coming months.
The Gold Award has been presented to the companies and organisations which provided the charity with the highest levels of support over 2022, participating in eight activities across all three of its “critical pillars” including: Awareness, Fundraising and Volunteering.
Other companies to have been presented with a Gold Award include M&S, Spar, Diageo, Highland Spring Group, CCE and Premier Foods.
The trade body is calling for more support for rural areas as part of the government’s ongoing levelling up agenda.
The call came as the ACS launched the 2023 Rural Shop Report, which highlights the crucial contribution that the UK’s 17,720 rural shops make. This year it reveals:
l Rural shops provide local, flexible and secure jobs to 142,000 local people.
l More than one in four rural shops provide local grocery deliveries.
l More than three in four rural shops have engaged in community activity over the last year.
l Rural shops have invested £214m in their businesses in the past year.
11 11
Half of shoppers ‘choosing own-brand’ to save costs
A new report from Barclaycard has found that almost half of all shoppers are choosing own-brand products to help them save money and balance their budgets.
they are planning to prepare healthier or cheaper meals by batch-cooking at the weekends, offering another opportunity for Londis retailers to meet their needs with a strong range of key own-brand ingredients.
The survey also found that around half of all shoppers (52%) plan to cut their discretionary spending on ‘luxury items’ with eating out at restaurants (63%) the most popular way to do so.
New research into the way shoppers are reducing their outgoings in the new year has found that almost half (49%) are choosing to buy more ownbrand products to help them manage their outgoings.
According to Barclaycard, average
spending on utility bills increased by 40.6% in December, leading almost two-thirds (65%) of shoppers to proactively seek out ways to get more value from their food and drink spend.
Over one-third of shoppers (34%) say
Camelot acquired by incoming operator
Allwyn AG, which is set to run the National Lottery from 1 February 2024, has reached an agreement to acquire Camelot UK Lotteries.
The Czech-based company was granted the licence to operate the National Lottery earlier this year. It has confirmed that it is working with Camelot and the Gambling Commission to ensure the transition goes smoothly.
The acquisition is subject to regulatory approvals, including from the Gambling Commission.
This offers another opportunity for retailers, as Esme Harwood, Director at Barclays, said: “When purse strings tighten, the categories which tend to perform well include takeaways as a substitute for meals out, and staycations instead of holidays abroad.”
13
NEWS
Are you ready for GroceryAid Day 2023?
GroceryAid Day 2023 is fast approaching, and the industry charity is encouraging independent retailers to get involved and help ensure that everyone in their team is aware of the free, confidential support available to them.
With the clock ticking down towards GroceryAid Day 2023 on 10 May, industry charity GroceryAid is urging Londis retailers to get involved in this vital awareness-raising event.
The annual GroceryAid Day was created to be a high-profile opportunity for the entire industry to come together and make sure everyone in our industry is aware of the free and confidential support services the charity can offer to industry colleagues in need of financial, emotional or practical help. Support is available 24 hours a day, 365 days a year.
The charity works on behalf of the entire industry and, unfortunately, demand for its services has never been higher following the challenges of the last few years. Last year over 220 businesses took part in GroceryAid Day and the charity reached millions of people through company engagement. This increased level of awareness contributed to a 61% increase in incidences of support last year, but there are still so many people who don’t know about the free and confidential support available to them.
By getting involved in GroceryAid Day 2023 you and your team can help share the message and ensure that everyone within your business knows that professional help is available, free and confidentially.
With a new year underway, it’s the ideal time to remind your team about the welfare services GroceryAid provides. To order free posters, leaflets and wallet cards for your store, visit: groceryaid.org. uk/get-involved/order-printed-materials/.
GroceryAid has also produced a ‘Save The Date’ kit to share internally with colleagues. Visit groceryaid.org.uk to download a kit.
GroceryAid Day
Milestones:
l Today: Add GroceryAid Day to your personal and team calendars.
l December/ January: Make your GroceryAid Day plans.
The GA Day 2023 theme will be launched in January via email and Linkedln.
l February/March: Order your materials.
GroceryAid will inform you by email and about ordering times and deadlines.
l April: Let GroceryAid know you’re taking part.
Taking part in GroceryAid Day earns you one point towards a GroceryAid Award and helps the charity track engagement levels.
l 10May: Enjoy GroceryAid Day!
GroceryAid can’t wait to see your pictures and posts on the day.
To register your interest in taking part or if you have any questions about GA Day, please email news@groceryaid.org.uk
15 NEWS
All the range
Key improvements to range and availability have seen footfall and sales double at Londis Wynall Lane.
In the space of just over eight-months, independent retailer Dhanabal Mohankumar (Kumar) has managed to double both footfall and sales at his recently acquired convenience store in a residential part of Stourbridge.
What makes the feat even more eyeopening, is that the store’s meteoric performance boost has not been the result of a large-scale refit or redevelopment project.
For the large part, the 2,000sq ft store’s new-found success has been driven by major improvements to its availability and range following its adoption of the Londis fascia in May 2022 – plus the “incredible support” of Kumar’s Londis RDM James Layland.
Kumar explains: “The site was trading under another symbol group when I bought it and it was very run down. Sales were just £12,000 on a good week and average basket spend was hovering
at around £3.00.
“Despite that, it was immediately clear to me that the store could offer a great deal of potential if a few key changes were implemented,” he says.
“It’s located in prominent position on a busy main road with a bus stop right outside, and free parking too. It’s also surrounded by residential housing with lots of families.”
Londis RDM James Layland was of the same mindset and as soon as the store joined the Londis family, the pair set about planning a fresh lease of life for the “old and run down” unit.
“My background prior to taking on this store was in forecourts, so James’ guidance and advice about the changes we needed to implement to maximise footfall and sales was a massive benefit,” he adds.
PROFILE The right mix
RETAILER
Physical changes made as part of the £60,000 mini-refurb included opening up the interior, relocating the store’s entrance to a new central position, and fitting a new counter and smart back-lit display on which to house a large new range of in-demand spirits.
A smart new Londis fascia complete with relevant signage was the finishing touch.
The whole project took just under three weeks in May 2022, but as Kumar explains, some of the most impactful changes were those made to the store’s range, which was boosted by almost 2,000 lines.
From food- and drinks-to-go, to vape and American Sweets the range
at Londis Wynall Lane has been revolutionised, in line with shopper trends and local demands.
“We now offer just over 3,000 lines, including an array of products and services that the old store never offered,” Kumar says.
“The old store didn’t have a vape offer, so with James’ help we introduced a large new Vape Station display which now achieves £300-worth of sales a day,” he adds.
The same is true for hot food - and drinks-to-go, both of which were new to the store.
“The existing store staff tried to warn us
off hot food-to-go as apparently it had failed before, but we didn’t let that deter us,” Kumar said. “We knew that with the right range and approach it could work well.”
As such, a new Country Choice and Rollover Hot Dogs offer was introduced, which Kumar says, now makes well over £100 a day, with “no wastage”.
Costa Express and Tango Ice Blast were also launched, with the latter racking up sales of over £250 a day in the summer.
A brand-new two-metre American Confectionery range was also added to the store’s mix, helping it to become a “destination” for the sweet treats from across the pond.
The Jack’s brand has played a key role in boosting our overall footfall and sales. Shoppers have a great deal of trust in Jack’s and its pricing and quality.
Dhanabal Mohankumar
17 RETAILER PROFILE
In fact, as Kumar explains, just last week he spoke to a shopper who had driven 20 miles “just to buy American Candy from us!”
“American Confectionery sales have gone from zero to well over £100 a day,” he adds. “The store has also introduced a totally new range of American soft drinks within its chilled soft drinks range which has also been boosted from one metre to three.”
Londis Wynall Lane also now boasts five metres of chilled foods, including a dedicated 1.25m for chilled ready meals – one of many areas where Kumar says the Jack’s brand “excels”.
“The Jack’s brand has also played a key
Top tips!
Never be deterred from trying something new just because it didn’t work in the past.
2 3 4
Don’t underestimate the importance of price marking in the current climate.
Make your promotions stand out with different mechanics such as ‘3 for’ or ‘5 for’ deals.
Great availability is critical to build shopper trust and loyalty.
role in boosting our overall footfall and sales,” he says. “Shoppers have a great deal of trust in Jack’s and its pricing and quality. We make as big a deal of Jack’s as we can in the store by supporting it with all the relevant POS and signage. Fresh and chilled is a particularly strong seller and we are also selling lots more grocery and non-food including pet food,” he adds.
The store’s BWS range has also been expanded with an array of new lines and a strong promotional stance. BWS sales, which were around £1,000 a week, have now soared to more than £4,000 a week, as a result.
Availability has also been transformed.
“The previous store only received one delivery a week and availability was very poor as a result,” Kumar says. “On delivery days there used to be queues of shoppers waiting to buy bread, tobacco and potatoes because they knew it wouldn’t be available for the next 6 days!
“We now receive three large deliveries a week and availability is a major focus. It’s been a crucial part of re-gaining the trust and confidence of local shoppers. They need to know that they can rely on us for good availability of the products they need when they need them and thankfully, they now can.”
The sales performance of each category is also meticulously monitored by Kumar
19
1
Stock up now Stock up now
M-Code M278875 M279839 M278965 M278869 15 15 15 15 266g 266g 250g 262g PackWeight Product Description McVitie’s Milk Chocolate Digestive McVitie’s Milk Chocolate Hobnobs McVitie’s Dark Chocolate Digestive McVities Milk Chocolate Caramel Digestive Nielsen Symbols & Independents 12 w.e 26.11.22 McVitie’s chocolate covered biscuits growing +17% in the latest 12 weeks in Symbols & Independents McVitie’s chocolate covered biscuits growing +17% in the latest 12 weeks in Symbols & Independents
and the in-store team to identify areas of strength and weakness and where further changes might need to be made.
Another key focus has been price. “Price and promotions are in the spotlight like never before and I knew that to stand out from the competition and drive local shoppers through our doors, we also needed to convey a strong value message,” Kumar adds.
“We do all the core Londis promotions but we also run a lot of our own on top. I’m a big believer in multibuy deals but I like to do things a little differently. Many retailers offer ‘2 for’ deals so I am trying to stand out with a different tactic: ‘3 for’ and ‘five for’ on things like snacks, confectionery and vapes.
“I’m all about the high-value promotions and I’m willing to shave a little off my margin for the sake of driving footfall and sales.
“I also ensure that we promote as many of our top-selling lines as possible to really catch shoppers’ attention.
“Price marking is also key, and I always try to buy products with a price mark where possible.
“Overall, shoppers are thrilled with all the changes we have made; they love our new look but most of all they love the new range, the reliability and the great prices.”
Store footfall has doubled from around 200 shoppers a day to more than 400 since the changes were made, while weekly sales have jumped from £12,000 a week on average to £24,000.
“We are so pleased with the results and with Londis’ help, it won’t be long until we are a £30,000 a week store,” Kumar adds.
STORE INFO
Store name: Londis Wynall Lane, Stourbridge
Size: 2,000sq ft
Key categories: BWS, tobacco, fresh & chilled, soft drinks
Retailer: Kumar
Store footfall has doubled from around 200 shoppers a day to more than 400, while weekly sales have jumped from £12,000 a week on average to £24,000.
Dhanabal Mohankumar
Staff: 4 Open: 6am -10pm Mon-Sat, 7am-10pm Sunday
Services: National Lottery, Paypoint, Parcel Collection
21 RETAILER PROFILE
Wynall Lane
Leading forecourt group joins Londis
Back in the game
Leading independent forecourt chain The Kay Group has brought its 23 high end sites into the Londis family, including its new flagship site in Winsford in Cheshire.
A purpose-built site off the M6 and M56 on the main route through Cheshire and into North Wales, it’s probably fair to say Winsford Gateway Service Station is far from your average forecourt. The new forecourt is the flagship site of Blackburn-based Kay Group, a leading independent operator of petrol filling stations with 23 sites across the North of England, North Wales and the Midlands.
The Group joined Londis last year following an extended two-store trial over a six-month period which convinced
Managing Director Richard Cox that Londis’s refreshed offer was exactly what the Group needed.
Richard says: “My Board and I felt that it was time to test the marketplace as our business was continuing to grow and we needed a partner that could support our ambitions. With the changes within the Londis brand structure, and through our test sites with the brand refresh, product range and margin availability along with a delivery structure to meet our sites needs through 24hr trading, we
RETAILER PROFILE
Winsford
Storename: Winsford
Gateway Service Station
Retailer: Tina Williams (Manager)
Size: 4,200 square feet (including partners), 2,200 square feet (Londis sales area)
StoreType: Forecourt
OpeningHours: 24-hour
Staff: 15
Keycategories: Fuel including HGV, EV facilities, food to go, Costa coffee, Tango/Coke Ice Blast and Fwip gelato.
are delighted to be with Londis and the team.”
The conversion of all 23 stores to Londis is now complete with all stores benefitting from a full store review and relaunch which has seen the introduction of more products, great value everyday prices, deep cut promotions and additional services such as food to go, coffee and a range of slush drinks, along with a wider range of both fresh and frozen foods.
The Group employs over 250 people and serves over 300,000 shoppers a week.
FLYING START
Established by founder Ken Kay in 1972, The Kay Group benefits, as all Londis forecourt operators do, from business support from Londis’s dedicated Forecourt Development Team and the new site in Winsford has gotten off to a flying start, as Group Operations Director Adam tells Londis News: “We
opened the new store on 23 December which presented a few challenges but the first month’s trading has been fantastic, well ahead of expectations.
“The site has been built from the ground up and has been years in development, so it was exciting to see it completed. We’ve been working with Londis on the site for a long time and they provided a lot of excellent help with ranging and merchandising which helped ensure we got off to a strong start.”
As part of our work with Londis, we have made donations of food items to local Food Banks that amount to around £60,000 and support more than 20 local Food Banks.
23
Over the last 20 years or so, we have principally focused on building new-to-industry sites rather than just purchasing existing trading forecourts.
The new site fits a successful business model The Kay Group has been adhering to for many years, as Adam explains: “We have principally focused on building new-to-industry sites in brownfield or greenfield locations, rather than just purchasing existing trading forecourts. It’s an ambitious strategy but it offers us many important benefits such as allowing us to create state-of-the-art forecourts in high traffic transient sites that are completely in line with current customer needs.”
In addition to partnering with Londis, the Group works closely with major brand partners like Subway, Costa, Greggs and Amazon addition to its fuel suppliers BP, Shell and Texaco.
“This model has worked well for us, which is why we have partnered with Londis, BP, Greggs and Subway in the Winsford store, as well featuring two Costa Express machines, two Ice Blast machines – Tango and Coke - and also Fwip,” says Adam. “Londis also helped us ensure that we had just the right range for the store including food and drinks to go, coffee, fresh, frozen and vaping.”
The store offers everything modern shoppers need and is already proving popular with both local shoppers and the many transient shoppers on their way along the busy M6 and M56 motorways. “Whilst we have only been
trading for just over a month, our shop, fuel, and valeting sales are already achieving year two budgets, so we are very excited for the future maturing of sales,” comments Adam.
SUSTAINABILITY MATTERS
Out on the forecourt itself, the site has extensive car valeting and washing services, including five jet washes which have already been “hugely popular”. The site also has full HGV facilities and in the not too distant future will have EV charging facilities, provided through BP.
“Sustainability is a big issue for us,” says Adam, “just as it is for Londis, and we’ve been working hard together to minimise our carbon footprint. The EV charging facilities form part of that strategy but we also partner with the ‘Too Good To Go’ food waste reduction initiative in all stores, which has let us reduce food wastage by over £40,000 a year. “We are in the process of installing solar panels across the majority of our network which provide up to 25% of the power requirements on each site. We harvest rainwater to supply our car valeting services on around two thirds of our sites and, as part of our on-going work with Londis, we have made donations of food items to local Food Banks that will amount to around £60,000 and support more than 20 local Food Banks.”
All in all, it’s easy to see why the Group
was ranked number 12 in the Top 50 Independent Forecourt list last year and it would surprise no-one to see them climb even further up that list in 2023 as it continues to strengthen its already successful relationship with Londis.
“We already have two more sites in the pipeline,” concludes Adam. “So we’ll hit the 25 site mark hopefully by next year and after that, we’ll just have to wait and see. But we’re pleased with the direction of travel of we’re working well with Londis so fully expect 2023 to be another strong year for us.”
25 RETAILER PROFILE
23 Kay Group stores join Londis
Steps in the right direction
Zero food waste in three easy steps…
Step 1: Too Good To Go
Help to sell shortdated food and deliver income.
Step 2: OLIO
Donate surplus food not sold to your local community for free and save on food disposal costs.
Step 3: FareShare
Set up a donation box for your shoppers to support local charities.
Londis retailers can entirely eliminate food waste, recover costs and support their local communities by taking advantage of three fantastic partnerships.
Booker is helping Londis retailers completely eradicate food waste, reduce costs and bring major benefits to their local communities with three exciting partnerships.
With the cost-of-living crisis continuing to affect many shoppers in your community and a growing awareness of the need to refocus on sustainability commitments, Booker is helping Londis retailers entirely eliminate food waste in three easy steps:
1 Use Too Good To Go to sell short-dated food and recover costs.
2 Use OLIO to donate surplus food not sold to your local community for free, and save on food disposal costs.
3 Use FareShare to set up a donation box for your shoppers to support local charities with collections provided by FareShare.
By taking advantage of these three partnerships, retailers can ensure that not a single food or drink product is wasted – and getting involved with all three solutions couldn’t be simpler.
FOOD WASTE
27 FOOD WASTE
Too Good To Go
Too Good To Go: Londis 2022 Summary
l 42,000 Magic Bags sold
l 22,200 unique shoppers
l 105 tonnes of Co2 saved
l 331 stores signed up
HOW DOES IT WORK?
Retailers sign up on the Too Good To Go website, then download and log in to the app. After that, all they need to do is preload the portions of unsold food as ‘Magic Bags’. Shoppers then buy them through the app and collect in-store at the time set by retailers. Generally, Magic Bags should be sold at around one-third of the cost of the contents.
BENEFITS
Too Good To Go lets retailers minimise food waste and win back costs on products that would ordinarily have gone into the food recycling bin. Additionally, it can help you reach new shoppers and increase footfall. Your local community is also sure to appreciate your commitments to reducing food waste and helping the planet.
Each Magic Bag sold through Too Good To Go is subject to a £1.09 fee with a yearly admin cost of £39. This is deducted from what retailers are paid each quarter.
HOW TO FIND OUT MORE
Want to learn more? For more information or to sign up, visit toogoodtogo.co.uk and you can download the app on both Google Play and the Apple app store.
I’ve really enjoyed OLIO so far and met some really lovely people who are all close friends. We are struggling a bit at the moment, so it’s been a huge help the past couple of weeks. Thank you to everyone who gave to us. Once we are back on our feet we hope to give back to those who need the help too. OLIO is the best!
Sammy, OLIO user
OLIO
HOW DOES IT WORK?
1Notify: Your team simply scans a QR code to let OLIO know there’s food to collect.
2Prepare: Your team prepare unsold food for collection.
3 Collect: An OLIO volunteer arrives at an agreed time to collect unsold food for free.
4 Share: The volunteer arranges collections with people in their local area.
OLIO: Summary
l 6.5 million Olio app users
l 68,000 foodsafety trained volunteers
l 6,000 participating stores
OLIO will collect all edible food waste including hot, chilled or frozen food, loose ingredients and cooked meals. They will collect food up to the ‘use by’ date and will collect any volume of unsold food from carrier bags to full pallets. Collections are available 24 hours a day, seven days a week and can be ad hoc or regular, as specified by the retailer.
BENEFITS
Sharing unsold food through OLIO is an easy way to support families in your local area, especially during the cost-of-living crisis.
Cath Marston, Head of Sustainability at Booker, commented: “At Booker, we’re proud to have been working with OLIO for the last two years. During that time we’ve donated over five million meals, and supported 17,000 local families and charities with good, edible food that would have been thrown away.”
HOW TO FIND OUT MORE
FareShare
You can even help generate additional donations to support vulnerable people by working with FareShare to set up a donation box in your store for your shoppers to support local charities. FareShare is the UK’s largest charity redistributing surplus food to frontline charities and community groups that support vulnerable people.
HOW DOES IT WORK?
Speak to your RDM about having a FareShare dumpbin and relevant POS installed in-store. Once the dumpbins are full, retailers can contact FareShare who will come and collect the donations.
BENEFITS
The FareShare scheme allows your community and shoppers to play their part in helping fight food poverty and waste.
FareShare redistributes food to a wide range of charities and community groups across the UK such as drop-in services,
lunch clubs for older people, breakfast clubs for disadvantaged children, homeless hostels and domestic violence refuges.
HOW TO FIND OUT MORE
learn
Want to learn more? Get in touch today at olioex. com/business or by emailing business@olioex.com. Alternatively, you can call 07729 130 824.
Adminfeesapply
Want to learn more? Simply get in touch with your RDM who will be happy to help.
FOOD
WASTE
EURO SHOPPER
Entrylevel range for value and quality
Euro Shopper: more relevant than ever
Euro Shopper: Fast Facts
l Launched over 15 years ago
l More than 70 products in the range
l All products pricemarked with eyecatching yellow band
l Over 50,000 customers buy Euro Shopper products regularly
l Minimum 30% POR
– with many lines offering more than 40%
Launched over 15 years ago, the Euro Shopper range now includes over 70 price-marked products and consistently provides a winning combination of exceptional value and excellent quality. Just as important, the entire Euro Shopper range also delivers for retailers: every single product offers a minimum POR of 30% while many products offer PORs in excess of 40%.
Euro Shopper has grown to become one of the bestselling value brands in
independent retailing, with over 280,000 shoppers buying Euro Shopper products regularly.
VALUE AND QUALITY
With pressure on household budgets, Euro Shopper is set to play an even more important role moving forward, allowing Londis retailers to offer their shoppers a brilliant-quality entry-level own-brand range that doesn’t mean compromising on quality.
The independent proof of that quality can be found in the many industry awards that the range has picked up over the years, including several Quality Food Awards, with a ‘Gold Q’ for Euro Shopper Baked Beans. Other Q winners include Euro Shopper Mild White Cheddar, Classic Ice Creams, Euro Shopper Bacon and Euro Shopper Jaffa Cakes.
Before launch, every Euro Shopper product is benchmarked for taste and is tested for quality. These quality tests continue throughout the life of the products, ensuring they always meet the demanding standards of both retailers and shoppers.
Chocolate heaven!
In addition, every product must meet stringent own-brand standards around minimum processing, healthier products, transparency and ethical production, labelling regulation and safety standards.
For example, all soft drinks fall under sugar tax levies and FSA salt targets.
VALUE FOR ALL
Perfectly complementing the fastgrowing Jack’s range, Euro Shopper was specifically developed for independent retailers and is exclusively available from the Booker Group. The extensive range provides the ideal entry-level offer for
Making bacon!
31 EURO SHOPPER PRODUCT DESCRIPTION CASE SIZE WSP RSP POR Milk Chocolate 185g 16 x 185g £9.29 £1.00 30.3% Milk Chocolate 85g 27 x 85g £9.29 £0.59 30.0% Milk Chocolate Fruit & Nut 85g 26 x 85g £8.89 £0.59 30.0% Milk Chocolate Hazelnut 85g 26 x 85g £7.55 £0.50 30.3% Plain Chocolate 85g 27 x 85g £9.29 £0.59 30.0% White Chocolate 85g 27 x 85g £9.29 £0.59 30.0%
PRODUCT DESCRIPTION CASE SIZE WSP RSP POR Smoked Rindless Back Bacon with Added Water 150g 30 x 150g £24.99 £1.19 30.1% Smoked Rindless Back Bacon with Added Water 150g 6 x 150g £4.99 £1.19 30.1% Smoked Rindless Back Bacon with Added Water 500g 10 x 500g £26.25 £3.75 30.0% Smoked Rindless Back Bacon with Added Water 500g 2 x 500g £5.25 £3.75 30.0% Unsmoked Rindless Back Bacon with Added Water 500g 10 x 500g £26.25 £3.75 30.0% Unsmoked Rindless Back Bacon with Added Water 500g 2 x 500g £5.25 £3.75 30.0% Unsmoked Rindless Back Bacon with Added Water 150g 30 x 150g £24.99 £1.19 30.1% Unsmoked Rindless Back Bacon with Added Water 150g 6 x 150g £4.99 £1.19 30.1%
The general aim is that each product in the range should be approximately half price or less when compared with the leading brand.
Drink in the value!
retailers, ensuring they can offer their shoppers maximum value every day of the week while also delivering truly excellent quality.
The range covers many key product categories including soft drinks, confectionery, tea, coffee, bacon, homecare, chilled and grocery – with every product priced extremely competitively. All products in the range are price-marked to help reassure shoppers and the iconic yellow price band acts as a signpost in stores, ensuring shoppers can quickly and
easily see and appreciate the value delivered by the range. A raft of free POS material is also available to help support the value message
Additionally, the price-mark is shown on the outer cases in branch to help retailers find products quickly and efficiently.
Now may be the perfect time to take a fresh look at your range in-store and see if there is more you can do with Euro Shopper to meet the changing needs of your shoppers.
33 EURO SHOPPER PRODUCT DESCRIPTION CASE SIZE WSP RSP POR Cola 250ml 24 x 250ml £4.69 £0.35 33.0% Orangeade 250ml 24 x 250ml £4.69 £0.35 33.0% Berries Energy Drink 250ml 24 x 250ml £5.89 £0.59 50.1% Original Energy Drink 250ml 24 x 250ml £5.45 £0.45 45.5% Original Energy Drink 500ml 12 x 500ml £4.89 £0.79 49.7% Original Energy Drink 4 x 250ml 6 x 4x250ml £5.39 £1.75 44.7% Original Sugar Free Drink 250ml 24 x 250ml £5.45 £0.45 45.5% Glucose Sparkling Cherry 380ml 12 x 380ml £4.29 £0.65 34.0% Glucose Sparkling Orange 380ml 12 x 380ml £4.29 £0.65 34.0% Sport Isotonic Hydration Berries 500ml 12 x 500ml £3.75 £0.65 40.2% Sport Isotonic Hydration Orange 500ml 12 x 500ml £3.89 £0.65 40.2% Original Energy Drink 1 Litre 12 x 1ltr £6.29 £1.25 49.7 Sport Isotonic Hydration Tropical Berry 500ml 12 x 500ml £3.89 £0.65 40.2% Lemonade 250ml 24 x 250ml £4.69 £0.35 33.0% Blackcurrant Juice Drink 200ml 24 x 200ml £5.19 £0.39 33.5% Citrus Juice Drink 500ml 12 x 500ml £4.29 £0.65 37.3% Summer Fruits Juice Drink 500ml 12 x 500ml £4.29 £0.65 34.0% Apple Juice from Concentrate 200ml 24 x 200ml £5.19 £0.39 33.1% Protein Shake Chocolate Flavour 330ml 8 x 330ml £5.99 £1.19 37.1%
NEW CAN PUT YOUR SALES ON ALERT LUCOZADE AND THE ARC DEVICE ARE REGISTERED TRADE MARKS OF LUCOZADE RIBENA SUNTORY LTD. © LUCOZADE RIBENA SUNTORY LTD. ALL RIGHTS RESERVED.
M270928
M270917
M274702
Everyday essentials!
Domestic Bliss!
35 EURO SHOPPER PRODUCT DESCRIPTION CASE SIZE WSP RSP POR Baby Wipes 60 Wipes 8 x 60pk £3.49 £0.75 30.2% Washing Up Liquid Concentrated 500ml 8 x 500ml £3.25 £0.85 31.4% Washing Up Liquid Lemon Concentrated 500ml 8 x 500ml £3.89 £0.85 31.4% Citrus Thick Bleach 750ml 12 x 750ml £4.39 £0.70 37.3% Original Thick Bleach 750ml PMP 12 x 750ml £4.39 £0.70 37.3% Kitchen Towel 4 Rolls 6 x 4pk £7.35 £1.89 32.9% Mega Kitchen Roll 12 x 1pk £6.49 £0.60 35.1% Toilet Tissue 4 Rolls 12 x 4 Roll £8.99 £1.39 35.3%
PRODUCT DESCRIPTION CASE SIZE WSP RSP POR 80 Tea Bags 250g 6 x 80s £3.15 £0.75 30.0% Chocolate Chip Cookies 150g 11 x 150g £5.69 £0.75 31.0% Chocolate Chip Cookies 2 x 200g 12 x 400g £8.39 £1.00 34.5% Digestives 400g 12 x 400g £4.95 £0.59 30.1% Jaffa Cakes 300g 20 x 300g £15.49 £1.00 32.7 Rich Tea 300g 12 x 300g £4.19 £0.50 30.2% Protein Bar Chocolate Peanut 65g 12 x 65g £7.59 £1.29 41.2% Protein Bar Salted Caramel 65g 12 x 65g £7.59 £1.29 41.2 Chopped Tomatoes in Tomato Juice 400g 12 x 400g £3.75 £0.45 30.6% Baked Beans in Tomato Sauce 410g 12 x 410g £4.79 £0.59 32.3% Tuna Flakes in Brine 185g 12 x 185g £7.95 £1.00 33.8% Tomato Ketchup 470g 8 x 470g £3.85 £0.69 30.3% Buttery Spread 250g 16 x 250g £8.39 £0.75 30.1%
Top newproducts
Every issue we bring you the latest product launches from your favourite suppliers
JAM SHED
URBAN EAT
GINSTERS CHICKEN & BACON PASTY
TEMPRANILLO Case Size: 6X75cl WSP: £28.49 RSP: £7.99 POR: 23.9%
& MOZZARELLA
Case size: Single WSP: £2.59 RSP: £4.19 POR: 38.2%
TOMATO
SALAD
Case size: 6 WSP: £7.15 RSP: £1.49 POR: 20% MR KIPLING 5 ANGEL SLICES Case size: 12x5 WSP: £23.59 RSP: £2.50 POR: 21.4% 36 GROUP EXCLUSIVE!
CADBURY
MAGNUM DOUBLE GOLD CARAMEL BILLIONAIRE
NESCAFÉ ORIGINAL 2 IN 1
SNAX ON THE GO CHICKEN FAJITA
WHITLEY NEILL BANANA & GUAVA GIN
Allocation delivered W/C 16 January
37
Case size: 8 WSP: £22.89 RSP: £4.65 POR: 26.2%
MINI ROLLS RASPBERRY Case size: 12x10 WSP: £31.99 RSP: £3.49 POR: 23.6%
Case size: 6x70cl Promo WSP: £98.68 Save: £17.26 RSP: £28.99 POR: 14.1%
Case size: 11x 6 WSP: £8.65 RSP: £1.00 POR: 21.4%
Case size: 6 WSP: £8.86 RSP: £1.99 POR: 25.8%
New Tobacco Club pricing now in effect
Boost bottom lines by joining the Londis Tobacco Club, which now features new pricing and a number of lower WSPs.
New Tobacco Club Lines
Londis retailers can secure stronger PORs on more than 20 leading tobacco products by joining the Londis Tobacco Club, which now features new pricing from 9 January and lower WSPs across a number of lines.
Some of the leading brands included in the Londis Tobacco Club offer retailers PORs of up to 18.1%.
The Club has also been bolstered at the start of the new year with new products: Sovereign Blue King Size and Super King – both of which offer retailers PORs of 11.2% when sold at the RSP of £10.65.
Speak to your RDM now to sign up to Tobacco Club and benefit from lower WSPs and bonus PORs.
SCOTLAND-ONLY LINES
TOBACCO CLUB
Stronger PORs
TOBACCO
AND
COMPLIANT Case size: 10x20 WSP: £78.82 RSP: £10.65 POR:
SOVEREIGN SUPER KING BLUE TOBACCO TRACK AND TRACE COMPLIANT Case size: 10x20 WSP: £78.82 RSP: £10.65 POR: 11.2% PRODUCT DESCRIPTION CASE SIZE WSP RSP POR Kensitas Club Super King Tobacco Track and Trace compliant 10X20 £79.87 £10.65 10% Kensitas Club King Size Tobacco Track and Trace compliant 10X20 £79.87 £10.65 10% Kensitas Club RYO 30g 3in1 Tobacco Track and Trace compliant 5X30 £55.48 £14.55 8.5% Kensitas Club RYO 50g 3in1 Tobacco Track and Trace compliant 5X50 £91.15 £23.85 8.3%
SOVEREIGN KING SIZE BLUE
TRACK
TRACE
11.2%
Tobacco Club Products
Lower WSPs
39 TOBACCO CLUB PRODUCT DESCRIPTION CASE SIZE WSP RSP POR Chesterfield Red King Size Tobacco Track and Trace compliant 10X20s £73.33 £9.54 7.8% Chesterfield Blue King Size Tobacco Track and Trace compliant 10X20s £73.33 £9.54 7.8% Chesterfield Red Super King Tobacco Track and Trace compliant 10X20s £73.33 £9.54 7.8% Chesterfield Bright King Size Tobacco Track and Trace compliant 10X20s £73.33 £9.54 7.8% Richmond King Size Real Blue Tobacco Track and Trace compliant 10X20 £80.91 £10.65 8.8% Richmond Super King Real Blue Tobacco Track and Trace compliant 10X20 £80.91 £10.65 8.8% Richmond Super King Green Filter Tobacco Track and Trace compliant 10X20 £80.89 £10.65 8.9% Embassy King Size Sig Gold Tobacco Track and Trace compliant 10X20 £80.91 £10.65 8.8% B&H King Size Blue Tobacco Track and Trace compliant 10X20 £83.71 £10.90 7.8% B&H Super King Blue Tobacco Track and Trace compliant 10X20 £83.71 £10.90 7.8% Mayfair King Size Silver Tobacco Track and Trace compliant 10X20 £72.69 £10.65 18.1% Mayfair Super King Silver Tobacco Track and Trace compliant 10X20 £72.69 £10.65 18.1% Players King Size Real Red 10X20 £84.17 £10.90 7.3% Players Super King Real Red 10X20 £84.17 £10.90 7.3% L&B King Size Blue Real Blue 10X20 £84.54 £10.90 6.9% Marlboro Gold RYO Tobacco Track and Trace compliant 5X30 £46.70 £13.02 13.9% Players RYO Tobacco Track and Trace compliant 5X30 £54.34 £14.55 10.4% Players RYO Tobacco Track and Trace compliant 5X50 £89.06 £23.85 10.4% B&H Blue RYO Tobacco Track and Trace compliant 5X30 £50.32 £14.55 17.0% Sterling RYO 30g Tobacco Track and Trace compliant 5X30 £59.00 £15.50 8.6% Sterling RYO 50g Tobacco Track and Trace compliant 5X50 £97.35 £25.40 8.0% Gold Leaf RYO + Papers 5X30 £57.31 £15.50 11.3% L&B RYO Tobacco Track and Trace compliant 5X30 £59.16 £15.50 8.4% Riverstone RYO 5X30 £54.87 £14.55 9.5% Riverstone RYO Tobacco Track and Trace compliant 5X50 £90.24 £23.85 9.2% Sovereign King Size Blue Tobacco Track and Trace compliant NEW 10X20 £78.82 £10.65 11.2% Sovereign Super King Blue Tobacco Track and Trace compliant NEW 10X20 £78.82 £10.65 11.2%
l Ear n up to 18.1% POR l Market-leading RSPs l Over 20 lines across cigarettes and RYO
New products
l
AWARD
Time to shine!
Entering industry awards can be a great way of sharpening your game and if you win, so much the better. Londis News is here to help with key advice on how to build a winning entry.
Last year proved to be a glittering one for Londis retailers, with stores and retailers from across the country celebrating numerous high-profile wins at the key industry awards, recognising convenience retailing excellence.
The pages of Londis News were brimming with smiling faces hoisting shining trophies as Londis retailers were rewarded for their innovation and skyhigh standards across a broad range of product categories.
Now, at the start of a brand-new year, Londis retailers face a calendar of opportunities to win big and see their name in lights in 2023.
Winning industry awards certainly has its benefits and these extend way beyond the glitz and glamour of the ceremonies themselves, as Luxman Selvarajah of Londis Burbage in Wiltshire explains. The store claimed the coveted Independent Retailer of the Year accolade at the Asian Trader Awards 2022.
“There are multiple benefits to entering awards – especially if you win,” he says. “The recognition from your fellow convenience retailers, industry suppliers and of course your shoppers is fantastic. It’s a great way of boosting community engagement. Local shoppers were so happy for us when we won and they are proud to say that their local store is an award-winner.
“The win was also fantastic for team morale. Creating an award-winning store takes a lot of hard-work from everyone involved, including directors, management, staff and our Regional Development Directors and a win reflects that.
“The actual process of entering is also very beneficial. It makes you assess your business from every angle and pushes you to raise your game. We’ll be entering a number of industry awards in 2023 and we’re already working on new initiatives such as re-merchandising exercises and mini store developments to ensure that
2022’s SHINING STARS
Kris Naveretam of Londis Burbage in Wiltshire claimed the Independent Retailer of the Year accolade at the Asian Trader Awards 2022. Judges described the recently-extended and refurbished 2,400sq ft store as “an inspiring example of the future of forecourt retailing.”
HAVE YOUR SAY…
Entering awards forces you to look at your store through a different lens and up your game in ways that you might not have previously thought of which can only be a positive thing! If you win, well that’s the icing
award-winning Londis retailers. Why not hit the road and visit some of 2022’s winners, or take a closer look at the many inspirational customer profiles that we run in Londis News?
room for improvement.
You can also learn a lot from the many
Start planning now and you too could be a winner in 2023!
AWARD / EVENT
SLR AWARDS
6 September 2023 www.slrawards.com
ASIAN TRADER AWARDS
7 November 2023 www.asiantraderawards.co.uk
PLAN OF ACTION
The start of the new year is the perfect time to sit down, get your diary out and plan ahead the industry awards that you intend to enter in 2023.
That way you can build a calendar of activity and ensure that you give yourself enough time to compile everything you need for a strong entry.
Once you’ve decided, add these into your calendar now – whether that’s on your phone, your computer or on a traditional wall or desk calendar.
Time to shine: Entering awards can take time, sometimes around 30 minutes for each individual category. Be sure to devote enough time to the process so that you don’t run out or rush the result.
SLOW AND STEADY
When you’ve decided to put together an entry for an award, it can be tempting to just get suck in and start building your entry – but try to resist that temptation.
Take a deep breath and, before you do anything else, take the time to read the entry form carefully!
Each of the industry awards have different entry processes and questions and it’s vital that you understand what the requirements are before you put pen to paper.
RETAIL INDUSTRY AWARDS
Date TBC www.retailindustryawards.com
CONVENIENCE RETAIL AWARDS
Date TBC www.theconvenienceawards.com
Some of the awards will allow you to upload your entry in a word document format, while others will require you answer specific questions directly via an online form.
Be sure to read and fully understand every question because they all have subtle differences.
Always try to provide precise answers to every question on the entry form – and resist the urge to miss any questions.
Try to avoid including information that doesn’t add anything useful or informative to your entry.
NUMBERS GAME
Some of the awards request specific figures, such as sales per square foot, weekly or annual sales, average basket spend and sales increases. Have your epos data handy to help you do this.
Some of the awards may also request facts and figures about the size of investments made in your business. Try to answer all of these questions as accurately as possible and with the most up to date data.
FOCUS ON THE POSITIVES!
When deciding which categories to enter, the best place to start is by focusing on areas of your store that you feel you have made great progress with over the last year. It’s tempting to try to enter as many categories as possible for each awards programme, but that can be counterproductive.
It’s quality not quantity that matters here. It’s better to focus on the awards categories where you genuinely feel you’ve made progress in the last 12 months.
BE CONCISE!
Nothing puts judges off more than pages and pages of text that they have to wade through, so keep it short and to the point.
Many entry forms carry specific word limits and try to keep within those limits.
Even if the entry form doesn’t specify a word limit, try to only provide information that is relevant to your entry, and up to date.
Remember, the judges are not judging your literacy skills, it’s your business they are interested in. As long as you stick to the facts and figures they ask for, you will be fine!
BUT DON’T MISS ANYTHING OUT!
While it’s vital to be concise, it’s also important that you don’t submit an incomplete entry.
Answer all questions and provide all supplementary evidence requested, even if you’re not sure it’s important.
If the entry form requests photographs, include them. If it asks for supplementary evidence such as epos data, try to provide it.
RUSHI PATEL OF LONDIS RUSHI STORES IN BERKSHIRE RECENTLY CLAIMED THE NEXT GEN RETAILER OF THE YEAR AT THE 2022 ASIAN TRADER AWARDS.
“There are so many benefits to entering industry awards, the first being motivation,” Rushi says.
“This industry can be hard work at times and awards are a great way to motivate yourself and your staff and win some valuable recognition for all the effort that goes in.
“Secondly, the judging process itself can be a really valuable way of getting insights into your business’ performance by highlighting all your strengths and reassuring you that you are on the right path.
“Completing the entry forms and talking to the judges is also a very useful experience. Entering awards and having your store judged also forces you to look at your store through a different lens and up your game in ways that you might not have previously thought of which can only be a positive thing! If you win, well that’s the icing on the cake!”
DO YOUR HOMEWORK!
A great way of getting an edge on the competition is by doing some research into the awards you want to enter. Looking at past winners and reading the judges comments can help you to understand why they won and inspire you.
If the category you are entering has a specific industry supplier sponsor, don’t be afraid to flatter them by mentioning them by name in the entry and including their products in your photos.
IF YOU DO IT, DO IT RIGHT!
If you’re going to enter awards, then do it enthusiastically! It takes time to build a good entry so if you commit to entering, then commit to making your entry the best it can be.
Judges can easily spot a hastily prepared entry and will be able to dismiss your entry quickly.
PICTURE PERFECT
They say a picture is worth a thousand words, so make sure you include photos or video that bring your entry to life. It’s often much easier to show what you’ve done than explain it in words. With cameras on every smartphone, there’s no excuse for not providing photographs to illustrate entries.
Quality counts! Ensure that all pictures you submit are of a high resolution and in-focus.
It’s a good idea to include one high-resolution image of yourself in your store setting, to help the judges put a face to your name.
Stick to the point. It’s tempting to include lots of pics of everything in your store but if they don’t relate to the specific category or initiative you’re working on, leave them out. The judges don’t have the time to sift through dozens of photos.
It’s increasingly common to enter videos too. They can really bring an entry to life.
HAVE YOUR SAY…
The actual process of entering awards is very beneficial. It makes you assess your business from every angle and constantly raise your game. We’ll be entering a number of industry awards in 2023 and we’re already working on new initiatives such as re-merchandising exercises and mini store developments to ensure that we are performing at our very best.
Luxman Selvarajah, Londis Burbage, Wiltshire
NEVER GIVE UP
If you do enter but don’t get shortlisted or win, don’t give up! Entering awards is a skill that needs to be developed – and there’s always next year...
43 AWARD ENTRIES
OWN BRAND
More than 500 products now available!
30%* MINIMUM POR
Value and quality
The rollout of Booker’s Jack’s own brand is now almost complete, giving Londis retailers access to 530 great-value products with PORs of at least 30%* with more to come.
Shoppers often rein in their spending at the start of a new year but 2023 looks set to see shoppers being more careful than ever with their hard-earned cash after the excesses of the festive period and the ongoing cost-of-living crisis.
New research from KPMG predicts that two-thirds of shoppers will be seeking to reduce non-essential spending in 2023, with the axing of meals out and takeaways being the top two ways in which shoppers plan to save money.
Given those challenges, it’s clear to see the need for Londis retailers to offer shoppers quality and value – and this is precisely where the Jack’s own-brand range excels.
The rollout and exclusive Jack’s range is now almost complete, with Londis retailers now able to access 530 great-
and some chilled lines.
*excludes produce
HAVE YOUR SAY…
Shoppers are really impressed with the new Jack’s range which is now available throughout the store. Sales are particularly strong in the fresh and chilled categories driven by products like the Jack’s bacon, fresh pastas and
value products that allow shoppers to keep spending in check, without compromising on quality.
The vast majority of products in the Jack’s range are price-marked, something that research has repeatedly shown helps inspire trust and confidence in shoppers.
The Jack’s range is already delivering extremely well in Londis stores, with sales up double-digits on previous own-brand sales.
Jack’s grocery and non-food ranges are performing exceptionally well, with sales up 22% and 121% respectively, with the latter driven by pet food – a brand new category for BRP.
Jack’s products are supported by a wide range of high-impact promotions, including attention-grabbing ‘2 for’ deals across many categories, including chilled ready meals. Retailers also have access to a wealth of high-impact POS to further support the range
Andrew Bishop of Londis Grampound Road Post Office and Stores in Devon says: “Shoppers are really impressed
with the new Jack’s range which is now available throughout the store. Sales are particularly strong in the fresh and chilled categories driven by products like the Jack’s bacon, fresh pastas and sauces. The ‘2 for’ promotions in particular are very popular and in December we ran a well-shopped ‘2 for £5’ offer on Jack’s bacon.
“Fresh fruits and vegetables are also strong sellers, the quality is really good and the price points are also very attractive, especially on products like potatoes and broccoli.”
The Jack’s range is clearly landing well with shoppers but the extremely strong PORs available mean the range is just as popular with Londis retailers themselves.
Most Jack’s lines deliver at least 30% POR with a large number of the lines already launched carrying even stronger PORs of more than 40%. Some, such as Jack’s Swing Bin Liners offer PORs of as much as 44.4%!
Covering every key product category, the Jack’s own brand caters to a vast range of different shoppers.
Sign of the times
Londis retailers have access to a suite of high-impact, top-quality POS to help them signpost and showcase the Jack’s brand.
The POS kit available to all Londis retailers includes:
l Shelf cards
l Shelf strips
l Freezer vinyls
l SEL backers
l Posters
l Barker ears
Londis retailers can also order extra materials from the Londis printshop including banners and spare POS kits.
, Londis Grampound Road Post Office and Stores, Devon
45 JACK’S UPDATE
FUEL THE ROS DRIVING YOU.
STOCK UP NOW
The range will also benefit from a number of exciting new developments at the start of this year as Booker continues to help Londis retailers set themselves apart from the competition and drive those all-important sales and profits.
A raft of new product launches is planned over the coming months across important categories like cake, grocery, frozen, crisps & snacks, soft drinks, fresh, confectionery and deli – so there will be plenty to maintain shopper interest as the year progresses.
Among the planned launches is a new range of three premium sausages that will launch early in the year. Sharing high-end product specifications with Booker’s top-quality catering Blackgate range, the superior sausages will be available in Traditional Pork, Cumberland and Lincolnshire variants.
Each of the smart black packs will also feature the eyecatching ‘Part of the Tesco Family’ messaging, something many Londis retailers have said is critical in generating shopper trust in the brand.
HAVE YOUR SAY…
The Jack’s range is proving to be a real success story in our store. Shoppers have really taken to it and we are selling much higher volumes of things like fresh fruit and vegetables and staple groceries such as Jack’s pasta sauces than we were under the previous own brands. Shoppers have a lot of trust in the Jack’s brand and confidence in its pricing and quality.
Answering the shopper call for healthier snacking products, Londis retailers can also expect to see the launch of 12 new Fruit & Nut snacking products, including Roasted Pistachios, Almonds and Chocolate Fruit & Nut Mix.
Two new SKUs of Jack’s-branded Olive Oil are also planned to launch in the first quarter of the year, as are and an extended Jack’s cake range will be made available over the next few months.
Booker will also be supporting Londis retailers with detailed category and merchandising advice for the Jack’s range which will help them continue to grow footfall, sales and profits with this game-changing range.
Speak to your RDM for more information.
47 JACK’S UPDATE
Vrajesh Patel, Londis VJ Enterprise
*All prices correct at time of going to press.
Promotion NP12
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Promoting a safe community
The #ShopKind and Women’s Night Safety Charter initiatives are helping retailers promote safe, respectful communities and ACS is urging Londis retailers to get involved.
We know from talking with consumers that convenience stores have the most positive impact on the local areas where we operate. That’s partly by being there and providing a vital service, but it’s also about what we do to add value to the community. This might be in the form of charity work and positive engagement, but it’s also about promoting a safe community, and being a place that customers feel they can rely on and turn to.
This is one of the reasons we’re encouraging convenience retailers to sign up to the Women’s Night Safety Charter to contribute to helping women feel safer when walking around at night. The Women’s Night Safety Charter started as a London initiative but has since been rolled out wider; local shops in all areas are being encouraged to consider these steps to make
streets safer at night in their communities.
Here are four easy steps that you can consider:
l Say hello to everyone who comes into your store –acknowledge customers so you both know that each other are present;
l Keep your store well-lit into the evening – show people that you are open and operating;
l Engage with your community on social media – having an online presence will increase familiarity with people instore;
l Be aware of helpline numbers – call 101, 999 or your local Safer Neighbourhood team.
These are simple steps that many of you are probably already taking, but signing up to the charter and talking with your colleagues about how you can help could make a
practical difference and send a really powerful message about your commitment to your community. Of course, the safety of you and your colleagues is also paramount. You will have seen our #ShopKind campaign which encourages kind and respectful behaviour in stores and we’re pleased to see how retailers have been engaging with this campaign, displaying the posters and nominating #ShopKind Champions to raise awareness amongst both colleagues and consumers.
You play a crucial role in keeping colleagues and customers safe, I hope these resources help you to do this even better, and to promote your commitment to your customers.
If you have any questions, please get in touch with a member of the ACS team for more information.
“#ShopKind campaign encourages kind and respectful behaviour in stores and we’re pleased to see how retailers have been engaging with this campaign.”
VIEWPOINT: ACS Make
49
your voice heard
LET'S CELEBRATE
with our new members and longstanding partners
New stores
Poulton Village Store
Blackpool, Lancashire
Londonderry Lane
Smethwick, West Midlands
Karvins
Hull, East Riding
Handsworth
Birmingham, West Midlands
Crofthead Centre
Livingstone, West Lothian
Midsummer Place
Central Milton Keynes, Bedfordshire
Woking
Woking, Surrey
Barming Stores
London, Greater London
Neasham Road
Darlington, County Durham
Europe Car Service
Sleaford, Nottinghamshire
Chrisp Street
London, Greater London
Ashbourne
Ashbourne, Derbyshire
Grove Road
Birmingham, West Midlands
Harding Store
London, Greater London
Seamills
Bristol, Avon
Cranley Parade
London, Greater London
Imayams Food & Wine
Hayes, Middlesex
Kent Street
Preston, Lancashire
Earl Francis
Sheffield, South Yorkshire
Town Gate
Huddersfield, West Yorkshire
Newtons
Croydon, Surrey
Londis Derby
Derby, Derbyshire
Raymill
Maidenhead, Berkshire
Mcdonnell Store
Bargoed, Caerphilly
Moss Road Stores
Stretford, Greater Manchester
Stocksbridge
Sheffield, West Yorkshire
Armthorpe
Doncaster, South Yorkshire
Wath Upon Dearne
Rotheram, South Yorkshire
Monk Bretton
Barnsley, South Yorkshire
Mexborough
Doncaster Road, South Yorkshire
Park Road
Barnsley, South Yorkshire
Rotheram Road
Barnsley, South Yorkshire
Barnsley Hospital
Barnsley, South Yorkshire
Chinz’s Food & Wine
Peterborough, Cambridgeshire
Outwell Local
Wisbech, Cambridgeshire
Mini Mart
Gillingham, Kent
The Neuk
Aberdeen, Aberdeenshire
Tile Cross
Birmingham, West Midlands
Ruskin Parade
South Croydon, Surrey
Niro Express
Sidcup, Greater London
Orchardbank
Forfar, Lanarkshire
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Londis birthdays
Many happy returns to all those celebrating their time with us. More than just a brand, Londis is a family of like-minded convenience retailers whose focus is to provide a much-needed service to their local community
Bashley Village Stores
New Milton, Hampshire
Londis Bouncers Lane
Cheltenham, Gloucestershire
Maybury Hill Service Station
Woking, Surrey
Newland Service Station Ulverston, Cumbria
Applegreen Ludlow
Ludlow, Shropshire
Applegreen Hall Green
Birmingham, Warwickshire
Londis Caerphilly
Caerphilly, Monmouthshire
Dawley Superfoods
Hayes, Middlesex
Applegreen Hedon
Hedon, North Humberside
Applegreen New Edlington Doncaster, West Yorkshire
Applegreen Lockerbie
Lockerbie, Lanarkshire
Londis Knavesmire
York, West Yorkshire
Swavesey Store
Cambridge Cambridgeshire
Londis Green Lane Morden
Morden, Surrey
Applegreen Small Heath
Highways
Birmingham, West Midlands
Londis Iron Acton Bristol, Avon
Londis Ninian
Cardiff, South Glamorgan
Huub Store
Congleton Cheshire
Dinas Cross Service Station
Newport, Pembrokeshire
Boulevard Filling Station
Glasgow, Lanarkshire
Darlington Road Garage
Richmond, Greater London
North Road Garage
York, West Yorkshire
Londis Shell Romford
Romford, Essex
Londis Dalbeattie
Dalbeattie, Dumfriesshire
Park Street Garage
Ammanford, Dyfed
Londis Elderslie
Elderslie, Renfrewshire
Applegreen Doncaster St
George
Doncaster, West Yorkshire
Chinthia Stores
Biggin Hill, Kent
Londis Folly Lane
Hereford, Hertfordshire
Skilling Stores
Bridport, Dorset
Londis Namshi Ltd Bradwell
Bradwell, Great Yarmouth Norfolk
Dunswell Service Station
Hull, North Yorkshire
Old Stratford Village Store
Milton Keynes, Buckinghamshire
Shell - Whyteleafe
Whyteleafe, Surrey
Londis Fishguard
Fishguard, Pembrokeshire
Londis Hillhead Road
Glasgow, Lanarkshire
Londis Newdyke Road
Glasgow, Lanarkshire
Londis Lower Bar
Newport, Shropshire
Londis Bexleyheath
Bexleyheath, Greater London
Londis Argowan Road
London, Greater London
Londis Hatton Cross
Hounslow, Middlesex
Londis Beccles
Beccles, Norfolk
Londis The Broadway
Bedway, Surrey
Hill Food & Wine Ltd
London, Greater London
Rst Mini Mart
Southend On Sea, Essex
Abbey Stores
Coombe Bissett, Wiltshire
Morden Londis
Morden, Surrey
Londis Chelsfield
Orpington, Kent Avenue Road
London, Greater London
Oakford Service Station Newton Abbott, Devon
Cottingham Service Station
Hull, North Yorkshire
Chanterlands Service Station
Hull, North Yorkshire
Londis Pottery Street Llanelli
Llanelli, Carmarthenshire
Quinton
Parade
Warwickshire North Cave News North Cave, East Riding Londis Dunsham Lane Aylesbury Aylesbury, Buckinghamshire 1 2 11 12 17 18 19 16 15 14 13 10 9 8 7 6 5 4 3 20 21 30 31 36 37 35 34 33 32 29 28 27 26 25 24 23 22 38 39 48 49 54 55 56 53 52 51 50 47 46 45 44 43 42 41 40 53
Coventry,
LONDIS BIRTHDAYS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 5 YEARS 10 YEARS 10 YEARS 10 YEARS 10 YEARS 10 YEARS 10 YEARS 10 YEARS 10 YEARS 15 YEARS 15 YEARS 15 YEARS 15 YEARS 15 YEARS 15 YEARS 15 YEARS 20 YEARS 25 YEARS 25 YEARS 25 YEARS
the Londis Retail Forum Working together...
JAMIE WOOD
St. Michael’s Services, Dumfries
Tel: 01387 254304
Mobile: 07759 260621
Email: stmichaelsservicesltd@gmail.com
BEN SIMONS
Londis, Lechlade, Gloucestershire
Tel: 01367 252202
ASHTON GARDNER
Gardner Garages, Cheltenham, Gloucestershire
Mobile: 07826 857797
Email: ashton@gardnergarages.co.uk
SARAH COPE
Londis, Lynton, Devon
Tel: 01598 753326
Mobile: 07808 831379
Email: scope71@hotmail.co.uk
ARJAN MEHR
Londis, Bracknell, Berkshire
Tel: 01344 425565
Mobile: 07710 567008
Email: arjanmehr@aol.com
STEVE BASSETT
Londis, Weymouth, Dorset
Mobile: 07875 286657
Email: steedthrust@googlemail.com
NATALIE LIGHTFOOT
Londis, Lanarkshire, Glasgow
Tel: 0141 7710490
Mobile: 07915 059101
Email: londis.solo@hotmail.com
TERRY CATON
Londis, Chesterfield, Derbyshire
Tel: 01246 208565
Mobile: 07769 644853
Email: tcaton.londis@gmail.com
ROGER PERRY
Londis, East Riding, Yorkshire
Tel: 01964 544200
Mobile: 07786 330164
Email: perryroger9@aol.com
ALPESH PATEL
Londis, London N4
Tel: 020 8340 1919
Mobile: 07939 944557
Email: alpeshspatel@hotmail.com
Supporting the Londis retail family!
are always happy to hear from you, so please give us a call or send us a message on our contact details above…
We
55 RETAILER FORUM
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