VALUE ACTIVITY
Value for money
Value matters
more than ever Delivering value for money has never been more important to shoppers.
Value for money has been among the
New data from Barclaycard suggests
defining trends in independent retail for
shoppers will “be more cautious with their
many years now and that trend shows no
discretionary spending” in the new year,
signs of relenting. In fact, the laser-like
with “43% expecting rising inflation to
focus on securing fantastic value for money
affect their household budgeting.”
is arguably more important than ever after a very challenging couple of years for many
IGD ShopperVista insights also suggest
shoppers.
that concerns over the rising cost of living will lead to “savvy shopping becoming
Value for money means different things to
increasingly prevalent in the new year, with
different shoppers but however shoppers
value top of mind.”
define it, great value continues to represent an
enormous
opportunity
for
Londis
retailers.
EDLP With value for money on or near the top of the priority list, how do Londis retailers
After the excesses of the festive period
respond?
and with concerns over everything from inflation rates to energy prices, shoppers
Perhaps the most important challenge is to
want to know that they are getting the best
understand what shoppers mean by value
value possible every time they visit your
for money – and then work out how to
store.
deliver it. For some shoppers value is all about Every Day Low Pricing (EDLP), particularly on staple lines they buy every day like bread, milk and bacon but also on popular lines that they buy frequently, even if it’s not every day. Londis’s EDLP range covers the vast majority of important, big-selling lines and allows you to guarantee great pricing on fast moving lines every day of the week, helping to drive regular footfall as well as sales and profits. A great example is the EDLP deal on key
