Londis News, Vol 34, Issue 2, March-April 2021

NEWS, AWARDS, INSIGHTS, INTERVIEWS, NEW PRODUCTS, PROMOTIONS AND MUCH MORE…

News

T DON’ .. .

MISS

Are you ready for Easter?

Jack’s range grows NEW

Own brand spirits

Vol 34 Issue 2 March – April 2021

GIVE YOUR

UNBORING DR IN E K M !!

M068194

M143162

RUBICON SPARKLING RECRUITS YOUNGER CONSUMERS 5 X FASTER THAN FANTA! RUBICON SPRING IS THE UK’S NO.1 SPARKLING FLAVOURED WATER

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Contents

In this issue...

5

29 Holiday hints

a big success of

9

weeks leading up

ACS Chief Executive James Lowman praises rural shops.

66 New Stores

Working together – our Londis Retail Forum

A warm welcome to the new retailers joining us.

Contact details for all our members.

67 Birthdays

11 Warm up your followers

Best birthday wishes to those stores celebrating an anniversary with Londis.

How social media can drive shoppers to your store as the seasons change.

the long Easter weekend, and the

65 Viewpoint ACS

Stewart Fenn highlights the great sales and profit opportunities coming up.

All you need to know to make

Get set for Spring

13 Your Londis

to it.

Londis stores pick up more industry awards, and how two community stores are thriving.

17 Grocery Aid Events and new initiatives designed to help those less fortunate.

19 Special Feature An update on how to keep your store safe and ensure customers retain confidence in you.

Make more profit Follow nine simple steps to achieve an amazing

33 Own brand spirits A new range of pricemarked half and quarter sizes are just what your shoppers are looking for.

41

52

£50,000 a year in extra profit.

38 New to Londis Impulse products from big brands to keep your tills ringing.

46 Sweet value An bigger range of pricemarked confectionery multipacks means a bigger sales opportunity.

50 Meet the Buyer

On track with More lines are added to your favourite own– brand value range, backed up by great promotions.

In the chair for this issue is Charley Stentaford Junior Buyer for seasonal confectionery

57 Own Brand Some tasty houmous lines join the Discover The Choice snack and picnic range.

60 Top New Products Exciting new lines destined to grow your footfall and sales.

a n i t Ge ch Tou

Booker Retail Partners Tel: 0870 050 0158

Opening hours: 8am–5:30pm Monday to Friday

IT and Customer Services

Opening hours (Monday to Friday): For customer services: 6am–9pm For IT: 7am–9pm

Email: For customer services: londis.claims@bookerretail.co.uk or enquiries@londis.co.uk

Helpdesk: 0800 298 0758 Londis News team: Email: mediaenquiries@booker.co.uk

NEW FLAVOUR INCOMING

coming soon

One of the UK’s fastesT * s d n a r b s growing Fruit Carbonate *Nielsen Total Coverage, Fruit Carbonates, Value Abs Diff vs YA. 52w/e 02.01.21

Time to

WELCOME

Londis News!

Welcome to our March-April issue of

Step up for

Spring Spring is on the way, and with it comes warmer weather and a host of occasions and events to boost sales and profits in-store.

Easter is always a great sales opportunity, and this year we have hordes of “Cracking” deals to help you take advantage of this important trading period, and to encourage your shoppers to pick up extra items each time they visit your store.

Confectionery is going to be key

Stewart Fenn Londis Brand Director

obviously, but even in the current environment families will want to get together in some virtual way, so there are plenty of opportunities for both trading up and offering great value

to increasing footfall, basket spend

safe. Our latest set of information,

in-store.

and the profitability of your business

guidance and store packs should give

and it might come as a surprise just

you everything you need to maintain

how much extra can be earned by

hygiene in your store and retain the

keeping up with market shifts and

confidence of your shoppers and staff

focusing on your shoppers’ needs.

until the lockdown-related restrictions

By taking advantage of new ranges

are lifted.

Further opportunities come in the shape of an extended range of £1 price marked confectionery multipacks, meaning greater choice and value for all your shoppers, and a bigger basket spend for you.

and improved pricing across nine key categories – confectionery multipacks,

When it comes to value, it’s hard to

fractional spirits, Costa Coffee, F’Real,

beat the new Jack’s range which is

Tango Ice Blast, EuroShopper, Tobacco

growing all the time in terms of sales

Club, Vape and an enhanced deal on

and product range, and is being

bread – you can earn an additional

backed this Spring by an exciting

£50k per year in profit!

promotional programme that is really going to turn heads in-store.

Initiatives such as these all contribute

While making profit is always a priority, it is also vitally important to stay

And don’t forget that social media is a helpful – and completely free – tool that you can use to communicate the quality and safety of your in-store environment as well as your great range of products and special offers.

Look forward to seeing you in-store!

5

s i d n o L the m u r o F l Retai

NATALIE LIGHTFOOT

Londis, Lanarkshire, Glasgow Tel: 0141 7710490 Mobile: 07915 059101 Email: londis.solo@hotmail.com

LONDIS RETAIL FORUM

r... e h t e g o t g in k r Wo

JAMIE WOOD

St. Michael’s Services, Dumfries Tel: 01387 254304 Mobile: 07759 260621 Email: stmichaelsservicesltd@gmail.com

TERRY CATON

Londis, Chesterfield, Derbyshire Tel: 01246 208565 Mobile: 07769 644853 Email: tcaton.londis@gmail.com

BEN SIMONS

Londis, Lechlade, Gloucestershire Tel: 01367 252202 Mobile: 07901 711659 Email: ben@oxringltd.com

ROGER PERRY

Londis, East Riding, Yorkshire Tel: 01964 544200 Mobile: 07786 330164 Email: perryroger9@aol.com

ASHTON GARDNER

Gardner Garages, Cheltenham, Gloucestershire Mobile: 07826 857797 Email: ashton@gardnergarages.co.uk

ALPESH PATEL Londis, London N4

SARAH COPE

Londis, Lynton, Devon Tel: 01598 753326 Mobile: 07808 831379 Email: scope71@hotmail.co.uk

Tel: 020 8340 1919 Mobile: 07939 944557 Email: alpeshspatel@hotmail.com

ARJAN MEHR

DANNY PONT

Tel: 01344 425565 Mobile: 07710 567008 Email: arjanmehr@aol.com

Tel: 01728 602322 Mobile: 07814 568127 Email: stratfordss@hotmail.co.uk

Londis, Bracknell, Berkshire

STEVE BASSETT

Londis, Weymouth, Dorset Mobile: 07875 286657 Email: steedthrust@googlemail.com

Supporting the Londis retail family!

Stratford Service Station

RAMESH SHINGADIA

Londis, Caterways, West Sussex Tel: 01403 265949 Mobile: 07885 625376 Email: rameshshingadia@aol.com

We are always happy to hear from you, so please give us a call or send us a message on our contact details above…

7

Financial Grants Covid-19 Fund & Advice Counselling & CBT Support AI Emotional Support Health and Wellbeing

WE’RE HERE We provide emotional, practical and financial support for all grocery colleagues through the 24/7 Helpline and website.

Online Wellbeing Community for ages 11-25 Family & Relationship Support Workplace Critical Incident Support Managers Help & Information line Telephone Information Specialists Debt Advice

Scan the QR Code

GROCERYAID HELPLINE:

08088 021 122

Gambling Support Legal Advice

Follow us: Back to Work Support

groceryaid.org.uk

Hand y Hints Post pictures of your seasonal displays, particularly Easter eggs!

SOCIAL MEDIA

g n i Spr

Put a

in your step

Facebook, Instagram and Twitter can help you shout about your Spring product ranges and build a valuable connection with your shoppers Easter is on the way, so it is a great

with any Easter promotions or events

opportunity to build a dazzling

you are running, where possible.

display of chocolate eggs and other seasonal items and post it on your social media accounts.

Engage your online audience with Easter related posts & polls!

After Easter, we can expect the weather to get warmer, so get your shoppers in the mood with some

Being open throughout the Easter

warm–hearted posts about the

weekend is a huge advantage

Spring and Summer, along with fresh

compared to larger stores so

displays of fruity alcohol, ice cream

remember to let your online

and picnic & BBQ items.

audience know with frequent reminders. Also use the platforms to invite your customers to get involved

HAVE YOUR SAY…

Don’t forget to post on social media before, during and after in-store events so you can reach a new audience of potential customers

In my opinion, social media is something all retailers need to get into – if you’re not already using it then you are falling behind. It’s no longer an optional extra, it’s the norm, especially with shoppers staying at home and on their phones all day.

Raaj Chandarana, Tara’s Londis, High Wycombe

Search Tara’s Londis

Instagram.com/taraslondis

Get excited by posting about warmer weather on the way!

9

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Find us on

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A great double win

YOUR LONDIS

YOUR LONDIS

Stories from around the Londis Family...

for Londis Caterways Amish Shingadia and the team at Londis Caterways & Post Office, Horsham, West Sussex, are celebrating two outstanding accolades at the recent Retail Industry Awards.

The store was selected as Independent Retailer of the Year (up to 1,200sq ft) and Post Office Retailer of the Year (Independent).

Amish used heat maps, customer tracking, EPoS data and shopper surveys to help restructure his store – leading to a 12% uplift in sales, despite stiff local competition.

The Retail Industry Awards judges praised the “tidy, wellstructured and well-merchandised” store with its high housekeeping standards, excellent fresh produce, extensive use of local suppliers, standalone vaping section and use of online advertising. The store also created its own community fund and a home delivery service.

Amish sees the store’s Post Office Local as its biggest single attraction and one that has successfully expanded the catchment area of the business, with PO transactions up

“We are absolutely delighted to have received such high recognition from the Retail Industry Awards. The accolade is more poignant with the events of the previous year, and the team are delighted to have their efforts recognised on the highest stage.”

15%.

More success for Londis retailers!

Two more Londis retailers

have in their area”, offering

Stores & Post Office,

are celebrating after brilliant

an array of specialist

run by Claire Tonkin, in

wins at the recent Asian

products alongside

Goonhavern, Cornwall.

Trader Awards.

traditional ranges.

The Independent Retailer

Real community retailers,

really proud of our bakery

of the Year Award went

the Patel family also run a

department, and it was

to Kirtan and Kirti Patel at

food donation scheme for

amazing to win an award.”

Londis Ferme Park Road,

the most vulnerable in the

London.

local area.

The judges described

The award for Bakery

the store as “a shop any

Retailer of the Year Award

community would love to

went to Londis Bridge

Claire said: “We are

A key principle for us is that we are a family–run store, and it’s a great feeling to know that the hard work you do pays off. This award win helps motivate the staff, and the customers are really happy to know their store has been recognised in this way, so it is good for the community too.

Kirti Patel Londis Ferme Park Road

11

®Wrigleys and ®Extra are registered trademarks. ©2021 Mars or Affiliates.

YOUR LONDIS

Investment in the

community Being there for your customers means they will be there for you, as Jon Corp and his wife Amy from Londis Hall Green are finding.

Jon had originally traded from the unit for many years but, after he sold the business, he saw that the new owners were not able to make the site a success and invested heavily in a refit and new stock in 2018, and retained the Post Office.

He also invested in safety screens, a hand sanitiser station and created a queuing system during the lockdown, and found customers flooding back as they felt more safe and secure in his store, and complimented him on a well-stocked store. Basket spend went up from £6 to £14 during the first lockdown, and Jon contains to retain a large chunk of that even now.

“We aren’t on a main road, we are tucked away in amongst all the chimney pots, so you have to work hard to get customers by word of mouth,” Jon says. “We always have a good atmosphere in store and provide good service. Social media is really important too: whenever we get a new product in we stick it on Facebook. I find that word of mouth works, but Facebook works all the time!”

Jon Corp and wife Am y at Londis Hall Green

Keeping a clean regime In common with many local shops, Londis Cradley Heath experienced a huge surge in business during the initial lockdown period.

As a family business, Rab Sangha and brother Manni made all the necessary adjustments such as screens, signage and customer flow systems, but their commitment to keeping their customers safe means they have retained most of that gain even during the quieter Rab Sangha (right) with brother Manni outside Londis Cradley Heath

months of January and February.

“We implemented a new cleaning programme in-store and put in a hand sanitiser station,” Rab told Londis News. “Once the customers got used to all the changes they were great and I think we have kept 60-70% of the initial sales surge. We are looking forward to another big upturn once the warmer weather comes along.”

13

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Diversity in Grocery is a brand new, unique event for the industry

INDUSTRY NEWS

Diversity is Everyone's Business Grocery Aid Helpline: 08088 021 122 Visit: www.groceryaid.org.uk

Follow us

October 14th 2021 will be a day like no

bring D&I to their workplace along with

other, designed by the industry for the

the drive to take action and enact change

industry with one key goal - to make

through live learning, panel discussions,

diversity everyone’s business. Over 1,000

speed networking and celebrity guest

professionals will come together to

appearances.

connect, learn and inspire change across

GroceryAid has partnered with Kooth,

The event will bring people from across

an organisation who

the business together to help meet

specialises in digital

Tackling important and difficult topics, the

Diversity & Inclusion objectives and build

mental health for

unique format of the day is a product of

sustainable programmes.

children and young

the grocery sector.

grassroots passion and collaboration of over 35 of the biggest industry brands.

Attendees will leave with enhanced knowledge and understanding of how to

To find out more and secure your tickets

people.

visit

Through Kooth,

www.diversityingrocery.co.uk.

GroceryAid now offers a mental health and wellbeing platform which

Carrier Bag Charges

can give confidential

There have been changes in legislation regarding carrier bag charges, coming into force

students and young

from 1st April 2021.

people aged 11-25. If

In England, the minimum charge will increase from 5p to 10p a carrier bag and covers all retailers whatever size. It is expected that retailers donate the proceeds (after any reasonable costs) to charity – a great opportunity for retailers to support local causes.

In Scotland, the charge will also increase to 10p per bag for all retailers, while in Wales

online counselling and support to children,

you work in the grocery industry your children or dependents can access this free service by signing up to Kooth.

and Northern Ireland the charge remains at 5p.

15

The Retail Mutual is urging retailers: “Don’t take the risk when it comes to your customers, staff, business and cover providers”.

With many retail businesses facing financial strain as a result of the pandemic, it can be easy to look to their business cover to reduce overheads. But by doing so, businesses are running the risk of not having the correct protection in place.

If your business is closed because of needing to self-isolate, there can still be

payment options as well as no admin fees, no cancellation fees, and no broker

The last thing these businesses need is an additional incident happening due to neglected and unidentified risks, adding to the financial strain they are already facing as a result of this pandemic.

fees, saving money on your cover when you come to the Mutual direct. Don’t take

Kirsty Hampton, Mutual Manager

incidents which occur whilst the premises is unoccupied such as burst pipes, fires and break-ins. The Retail Mutual wants to remind these businesses that accidents still can and do happen.

One way to identify risks is to carry out a risk assessment, just head over to The Retail Mutual’s website (www.theretailmutual.com/downloads) and download your free risk assessment guide for your industry type.

The Retail Mutual has been providing business cover to newsagents and convenience store owners for over 20 years. The Mutual offers interest-free

ADDED VALUE SERVICES

Don’t take the risk!

the risk: protect your business with cover from The Retail Mutual today and call 0333 2121 278 or visit www.theretailmutual.com/bookerfor more information.

Accidental Building Damage

Flooding and Escape of Water Employers’ Liability Slips and trips Goods in Transit

Break-ins and thefts

Damaged Shop Fittings and Fixtures Electrical Equipment

Fire Damage

Business Interruption

GET A QUOTE TODAY Call 0333 2121 278

Public Liability Stock and Contents

PLAY IT SAFE WITH

Visit: www.theretailmutual.com

The Retail Mutual is a trading name of The NFRN Mutual Limited, which is regulated by the Financial Conduct Authority, FRN:312391.

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JAC K DA N I E L S T E N N E S S E E W H I S K E Y & C O L A R T D 3 3 0 M L – M 1 4 9 8 6 6 JAC K DA N I E L S T E N N E S S E E H O N E Y & L E M O N A D E 3 3 0 M L – M 2 0 3 1 6 4

P L E A S E D R I N K R E S P O N S I B LY JACK DANIEL’S AND TENNESSEE HONEY ARE REGISTERED TRADEMARKS. ©2021 JACK DANIEL’S. ALL RIGHTS RESERVED. Source: Nielsen, Total Impulse, Value Sales, MAT 30.01.21

COVID-19 UPDATE

Stay safe in-store

Safe store, profitable store With new variants of the coronavirus in circulation and lockdowns still in force, it’s more important than ever that retailers ensure effective and consistent social distancing in-store to give shoppers the confidence they need to visit your store time and again.

m s a re A ll P o S ite in t s h o p a t r P m o r f k/ ava il a b le .l o n d is .c o .u p o h s t in r p h t t p s :/ / px r t St o re .as a m S / F S D

Shoppers continue to flock to Londis stores during lockdown as more and more are choosing to shop locally. It looks likely that this will continue well into the future as they continue to enjoy the great range, service and prices at their local Londis

while virus restrictions persist.

As the effects of coronavirus continue to impact on the lives of shoppers, many are understandably unwilling to use a store if they believe that proper social distancing and hygiene measures are not in place.

19

a new Social Distancing POS kit for all retailers. The kit includes everything you need to reassure your shoppers, and staff, that your store is a safe and welcoming environment.

Additionally, Londis News has some key

COVID-19 UPDATE

shoppers, Londis has recently produced

advice for you to ensure that you both meet shopper expectations and cover all health and safety requirements for staff and other visitors to your store.

The advice from the Government is to maintain a distance of two metres

Wear a face covering

between people to minimise the chance of

Unless you have a valid exemption.

the virus spreading. The following advice

As a result, ensuring you maintain a safe

can help you with this social distancing in

environment for your shoppers should 2m

Keep a safe distance

letting your shoppers know

Please ensure you are keeping 2 metres apart.

that you take their health and wellbeing extremely seriously. To

Sanitise your hands

help retailers communicate this to

Please use hand sanitiser when entering and exiting the store.

Stay local. Stay safe.

102903 LONDIS Social Distancing Poster A2 JAN21.indd 1

and around your store.

be a top priority for retailers - as should

15/01/2021 12:45

SOCIAL MEDIA Using social media is a great way to let shoppers know that their safety and wellbeing is you number one priority in-store. Here are some useful

2 METRES

Of fi cia l Go ve rn m en t ad vi ce is to m ai ntai n a di stan ce of at least tw o m et re s be tw ee n pe op le to m in im ise th e ch an ce of th e vi ru s sp re ad in g.

suggestions for relevant, important content:

OUR STORE HAS MADE SOME CHANGES 

Opening times – Our hours are currently ...... , but may change going forward.



Social distancing – please follow government guidelines on social distancing and stay two metres apart.



Family Members – Where possible please do not bring children and extra members of your household with you when shopping. Please help us to keep everyone safe.

Don’t forget to amend your opening hours on your Google business listing.

Advice on how to do this is available at www.Booker.co.uk> Services > Social Media & Digital Support

21

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COVID-19 UPDATE

HAVE YOUR SAY… Keeping the store as clean and hygienic as possible is absolutely vital, of course – but so too is telling shoppers that you take your hygiene responsibilities extremely seriously. Making use of the free Londis POS is a brilliant way of doing that, as is talking to your shoppers on social media. It’s so important that they feel completely comfortable to visit your store.

Outside the Store

Natalie Lightfoot, Londis Solo Convenience, Glasgow

 Have someone at the entrance to control numbers of people entering the store.

Throughout the Store

antibacterial cleaning materials, it

 If possible provide a cleaning station

will send the right message to your

 Decide how many customers your store

with sanitiser and wipes to enable

shoppers. It will show them that you

can safely accommodate and operate a

customers to wipe basket handles

are doing all that you can to keep them

‘one in, one out’ policy.

should they wish

safe, as well as keeping your store

 Communicate the measures you have in place once in-store.  Close the doors temporarily, if necessary, to keep everyone safe.  Discourage shoppers from bringing children or extra members of the family with them.  Use posters to communicate the two metre rule.  Place markings on the floor where possible to enabling social distancing whilst queuing to enter.  Reduce opening hours to allow you to restock safely. Use poster and social media to communicate revised opening hours.

 Place posters and barkers around the store to remind customers to observe the social distancing rules.  Depending on store size and layout, line the floor at two metre intervals in aisles and place arrows using hazard tape around the shop floor to indicate the shopping route you would like customers to take.  Use floor stickers at two metre intervals.  Review replenishment timing where possible to avoid customer peaks.

Consider restricting access to aisles that are being restocked during trading.

colleagues safe.  Stores with in store radio already have social distancing messages.

At the Checkouts  Use contactless payment A4 poster.  Were space permits line mark the floor at two metre intervals for queuing.  Use floor stickers.  If you wish to provide a screening solution, see the end of article for details of companies that provide this.

Receiving Deliveries  The driver is not permitted to place

 By having staff regularly wiping down

cages or stock around the shop floor.

common touchpoints in-store with

If the store is registered as a ‘handball

23

Contact details of suppliers that will be able to help with social distancing measures you wish to install in store.

COUNTER SCREENS

COVID-19 UPDATE

EQUIPMENT SUPPLIERS

Bartuf (Central Billing Available) Lead Time: 5-7 working days Telephone: 0113 244 5524 Email: sales@bartuf.com Pivotal Lead Time: 5-10 working days Telephone: 0845 652 0025 Email: sneezescreens@pivotalrm.co.uk Harrison Products Lead Time: 3-4 working days from order

2m

Wear a face covering

Please use Hand Sanitiser when entering the store

Unless you have a valid exemption.

Keep a safe distance

are Please ensure you apart. keeping 2 metres

Sanitise your hands

iser Please use hand sanit when entering and exiting the store.

HandSanitiser A5

ndd 1

Posters JAN21.i

Email: sales@harrisonproducts.net FLOOR MARKERS

15/01/2021 12:47 102903 LONDIS

Social Distancing

dd 1

Small Shelf Card.in

Al l Po S ite ms are avai lab le from Pr int sh op at / ht tp s:/ /p rin ts ho p.l on dis .co .uk DS F/ Sm ar tSto re. as px 15/01/2021 12:46

102903 LONDIS

Telephone: 01451 830 083

Northern Flags Telephone: 0113 205 5189 Email: info@northernflags.com GLOVES & SANITISER UNITS (EQUIPMENT SOLUTION ONLY) Concept Data (Central Billing Available) Telephone: 0113 265 0093

delivery’ the driver will support the

‘Load Sheet’ is completed whilst

retailer colleagues in handballing the

maintaining social distancing at all

stock to the agreed delivery point.

times.

 Do not allow customers or retail colleagues to remove stock from the

Should an incident occur, you are

completed and signed for.

responsible for making and retaining

be moved to an area where it can be safely counted (ideally in view of CCTV) both the retailer and the driver must be in attendance and the security seal

will take relevant details at the time of the incident and report this on their return.  Clean Cardboard must be flat-packed to minimise space and clear plastic as

attendance, following social distancing

well as shrink wrap must be separated

guidelines.

from cardboard and not soiled with

must ensure with the Driver that the

Email: sales@harrisonproducts.net

a written record at the store. Drivers

must be broken with both present in

 When your delivery is complete, you

Harrison Products

 As the retailer, you are responsible for Lead Time: 3-4 working days from order the safety of all visitors to your store. Telephone: 01451 830 083

cages until your delivery has been

 For high value items, stock should

Email: sales@concept-data.com

food or oil etc. No other waste will be accepted.

25

SEASONAL FOCUS

Get behind big brands

The

Easter opportunity Turn the run–up to Easter into a profitable period, and then cash in further over the holiday weekend itself.

KEY EASTER STATS Buying a brand they recognise is the most important factor for a shopper at Easter (Kantar)

During the run–up to Easter,

at Easter is buying a brand they

seasonal confectionery is one of the

recognise. So it’s important to get

most important categories in the

behind the big brands particularly

entire store, only just behind beer &

when they are making significant

cider, according to Kantar.

investment during the run-up to

For families, Easter and the Spring

Easter.

season is all about giving, sharing

Cadbury Crème Egg is 50 years

and making memories at home and

old this year and, to celebrate, the

with others. This gives you a great

brand is launching a major campaign

opportunity to get creative with

inviting shoppers to “Find the

displays, stock the bestselling core

Golden Egg”, with cash prizes up

56% of shoppers buy Easter confectionery from a secondary location (Kantar)

Easter lines and make sure you have

for grabs, including a top prize of

both a value offering for shoppers,

£10,000. TV advertising is backing

and the opportunity to trade them

the popular brand to the tune of

up with extra-special purchases.

£4m this year.

An ideal Easter range includes both

Backing big brand campaigns like

Large eggs have the biggest share in independent symbol stores and grew by 9% in 2020 (Nielsen)

boxed gift lines on core brands

this can only bring good results, but

for shoppers to give to loved ones

local community activities such as

and to share with those nearest to

egg hunts or arts and crafts activities

them, as well as impulse lines such

can also help to bring people

as Crème Eggs and Mini Egg bags

together and put your store at the

that will drive repeat purchases

heart of the holiday action.

throughout the season.

Easter is a time when many families

According to Kantar research, the

get together, and hopefully this will

most important factor for a shopper

still be possible in a virtual form.

27

SEASONAL FOCUS

ALL AVAILABLE ON FREE ORDER

28

Product code

Product description

Case size

RRP

Consumer deal

POR

M122168

Cadbury Creme Egg Single 40g

48

£14.00

2 for £1.00 /£0.60

30.00%

M387522

Cadbury Caramel Egg Single 40g

48

£14.00

2 for £1.00 /£0.60

30.00%

M241268

Cadbury Oreo Egg Single 31g

48

£14.00

2 for £1.00 /£0.60

30.00%

M241313

Cadbury Mini Egg Bag 80g

24

£15.89

£1.00

20.55%

M263248

Smarties Orange Mini Eggs 80g

12

£7.69

£1.00

23.10%

M253363

Aero Milk Mini Eggs 70g

12

£7.69

£1.00

23.10%

M263305

Kit Kat Bunny Single 26g

24

£6.99

2 for £1.00 / £0.59

M253367

Milkybar Mini Eggs 80g

12

£7.69

£1.00

23.10%

M253372

Smarties Mini Eggs 80g

12

£7.69

£1.00

23.10%

M095744

Malteaster Bunny Single 29g

32

£10.49

2 for £1.00 / £0.59

21.33%

M263156

Cadbury Mixed Mini Eggs Large Bag 240g 12

£29.99

£3.89

22.90%

M126662

Malteaster Mini Bunnies Bag 58g

24

£17.50

2 for £2.50 / £1.29

M200815

Cadbury Creme Egg 5pack 200g

28

£34.80

£1.99

25.05%

M262943

Galaxy Caramel Mini Eggs Bag 80g

22

£16.55

£1.29

30.02%

M253314

Galaxy Enchanted Mini Eggs Bag 80g

22

£16.55

£1.29

30.02%

M263182

Cadbury Oreo Mini Eggs Bag 72g

18

£15.37

£1.29

20.57%

M263179

Cadbury Daim Mini Eggs Bag 77g

18

£15.37

£1.29

20.57%

M263183

Cadbury Crème Egg Mini Eggs Bag 78g

22

£18.79

£1.29

20.55%

30.10%

30.00%

We go big on Easter.

We stock a big range of Easter eggs, Crème Eggs and Mini Eggs and also things like Easter cakes too.

“I think Easter will be very good for us this year. Despite what’s been going on I can’t see it being any different to a normal Easter, I think people will still buy eggs for the kids and for themselves.

“When people have had a rough time of it, little treats are very important so it might turn out to be even better this year than it is normally.

Rab Sangha Sangha News, Cradley Heath

This means there are further sales opportunities for other products as well as Easter confectionery – why not

Top tips!

1

Stock the best–selling products

2

Engage shoppers with some new lines

3

Make use of your Opening Hours poster

4

Get creative with displays around your store

5

Make sure you have a value offe ring for last-minute purchases

6

At the same time, encourage tra deup to larger packs

SEASONAL FOCUS

HAVE YOUR SAY…

make white wines and Prosecco available in the chiller for customers to pick up as a last-minute gift? Boxed chocolate should be on an end for easy last minute gift purchases.

Easter offers seasonal POS kits are being sent to all retailers who have opted-in to the Seasonal POS Scheme, and additional POS will be available to order from Londis Printshop.

We recommend that POS should be displayed around the store as well as alongside key Easter products to bring the season to life – according to Kantar, 56% of shoppers buy Easter confectionery from a

50 YEARS OF CADBURY CREME EGG Major national campaign including T V advertising Golden Eggs to be found Hundreds of prizes to be won

secondary location.

Top prize of £10k

Many of the POS elements can be left in

Backed by POS, in–store media, outdoor ads and online

store after Easter to support the Spring Season.

Don’t forget to use your “Opening Hours” poster to inform customers of any opening hours changes over the Bank Holiday weekend. Use Social Media to remind shoppers you have everything you need for

Cadbury Crème Egg is worth £53m in sales per year and enjoys 91% awareness among the public. An amazing four eggs are sold every second in the UK! (Sources: Nielsen, Kantar, Millward Brown)

their last-minute Easter essentials and treats.

29

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AVAILABLE

CATEGORY CATCH-UP

Halves and quarters

Go

BIG

NEW

small sizes

NEW

NEW

on

NEW

A new range of fractional own-brand spirits has been launched into Londis, giving retailers further ways to demonstrate choice and value to their shoppers as well as driving footfall, sales and profits.

Sometimes to win big, you have to think

25% POR on all £7.99 PMP fractionals

small. Fractional spirits – half and quartersized bottles, as well as other smaller sizes – offer a great sales and profit opportunity for Londis stores, and the good news is that retailers can now get hold of an even wider range of products in a format that their shoppers will appreciate and demand.

Fractionals provide convenience retailers with a great opportunity to achieve a point of difference in the spirits market, by offering a choice to those shoppers who have a smaller budget or simply don’t want a larger bottle.

31

CATEGORY CATCH-UP

HAVE YOUR SAY… Until now, I have not stocked very many of these but I was looking at them again because the margins are so good – you can’t moan about 25% on spirits!

“I’m a big fan of pricemarking, the customer gets so much confidence from that, and as long as the margins are there it works very well for the shopper and the retailer.

“Sometimes you can make more from the smaller sizes than you can for a standard bottle.

Rab Sangha, Sangha News, Cradley Heath

All lines have a POR of at least 25% for the retailer, compared to the branded equivalent of 20%.

Stocking fractionals, therefore, gives

full range of own–brand pricemarked

Londis retailers a means of offering

fractionals into Booker, allowing

shoppers top quality spirits for a much

retailers to unlock sales and

smaller cash outlay, and is therefore a

profits from a strong growth

fantastic opportunity for them to drive

area.

incremental sales and profits.

Not only do these fractionals offer amazing choice and value for the customer, but they deliver an enhanced profit, too.

The new range of price

All lines have a POR of at least

Price marked packs are extremely

marked fractionals includes

25% for the retailer.

important in this sub-category as they

Cane Trader Rums in

offer shoppers confidence that they

White, Dark and

are getting value for money as well as

Spiced variants plus

quality they can trust. The fractional

a new Grosvenor

market is dominated by price marked

Gin. These new

packs with only two of Londis’s top

additions joining

25 best-selling fractionals being plain

existing best–

pack products. The other 23 are all

sellers Chekov

price-marked.

Vodka and

Own–label fractionals

Jacobite Whisky

are highlighted

So Londis retailers that are able to offer a varied range of spirits with PMP options to offer the shopper great value are well placed to take advantage.

32

pack of Chekov Vodka.

So take a look at the expanded range available, and start making some “small” changes to your spirits offering in– store!

in smaller sizes. A

on the webshop,

5cl miniature of

and in Londis trade

Christian Dupre

packs. Planograms

Brandy is also

are available on the

newly–available,

webshop to show

Continued expansion of the sub-

along with a

how to merchandise

category has led to the launch of a

similar–sized 5cl

the range effectively.

1 2

Fractionals offer shoppers access to great quality spirits for a smalle r cash outlay - so stocking a good ran ge will drive sales and profits.

CATEGORY CATCH-UP

23

Top tips!

of Londis’s Top 25 best-selling fractionals are PMPs

The vast majority of Londis’s top selling fractional lines are PMPs which helps communicate value to shoppers.

3

The new own brand range includ es six new products, allowing you to offer your shoppers greater cho ice.

4

New 5cl Christian Dupre Brandy and Chekov Vodka products offe r shoppers a great value route into the spirits category.

Product code

Product description

Case size

RRP

POR

M232064

Jacobite Whisky PM £4.79 6x20cl

£17.95

£4.79

25.0%

M259963

Christian Dupre Brandy PM £5.29 6x20cl

£19.79

£5.29

25.0%

M263372

Chekov Vodka PM £4.49 6x20cl

£16.79

£4.49

25.0%

M263365

Chekov Vodka PM £7.29 6x35cl

£27.29

£7.29

25.0%

M232047

Jacobite Whisky PM £7.99 6x35cl

£29.95

£7.99

25.0%

M259962

Christian Dupre Brandy PM £7.99 6x35cl

£29.95

£7.99

25.0%

M263508

NEW Cane Trader Spiced Rum PM £7.99 6x35cl £29.95

£7.99

25.0%

M263526

NEW Cane Trader White Rum PM £7.99 6x35cl

£29.95

£7.99

25.0%

M263523

NEW Cane Trader Dark Rum PM £7.99 6x35cl

£29.95

£7.99

25.0%

M263506

NEW Grosvenor Gin PM £7.99 6x35cl

£29.95

£7.99

25.0%

M831115

NEW Christian Dupre Brandy 12x5cl

£11.89

£1.75

32.1%

M074190

NEW Chekov Vodka 12x5cl

£11.99

£1.75

31.5%

33

NEW TO LONDIS

Exciting impulse lines

Best new

products Product developments from major manufacturers for your store to stock this Spring

Keeping up to date with new product

This month sees some new additions to

development from major brand

the ranges of Red Bull and Monster, sure

manufacturers is essential to maintain

to drive additional interest in your energy

healthy sales and profits and to keep your

drinks fixtures; Cadbury Nuttier – a new

store relevant for your shoppers.

snack bar made with fruit and nuts; plus

This is particularly true for impulse products, where new flavours and formats or limited-

some exciting new developments from the Cadbury Buttons, Aero and KiKat brands.

edition lines that catch shoppers’ eyes in

Why not trial them yourself, or ask your staff

store are a major stimulus for incremental

to try the new products so that they can

purchases, helping to boost their basket

understand the products and recommend

spend to even higher levels.

them to the right shoppers in-store?

Red Bull Summer Edition 2021 is a cactus fruit flavour.

Delivering all of the functional benefits of Red Bull Energy Drink, the new line has an exotic fruit and violet flower taste suitable for those who would try a tropical fruit flavour.

Red Bull Summer Edition in 2020 has now become a permanent SKU known as the Red Edition.

34

Cadbury Nuttier is a fruit and nut snack brand with milk chocolate.

Available in two flavours - Cranberry, Almond & Peanut and Peanut & Almond.

Range in your designated ‘Healthier Bars’ segment or alongside existing single biscuit bars.

NEW TO LONDIS

e sales Three new lines from Monster can driv on your energy fixture. ured Monster Mule is the first ginger-flavo Ultra energy drink in Great Britain; Monster with the Fiesta blends a juicy mango flavour ious Monster energy blend, delivering a delic ar; while energy boost with no calories or sug and Monster Juiced Monarch real peach nectarine fruit juice. the last 72% of the energy sector’s growth over lsen). year has come from new products (Nie

Product code

Product description

Case size

WSP

RRP

POR

M265453

Reign Razzleberry 500ml

12

£11.79

£1.69

30.0%

M265452

Monster Monarch 500ml

12

£11.09

£1.65

32.8%

M264782

Red Bull Cactus Edition 250ml

12

£10.39

£1.55

33.0%

M264536

Monster Mule Ginger 500ml 500ml

12

£9.59

£1.49

35.6%

M264535

Monster Ultra Fiesta 500ml

12

£9.59

£1.49

35.6%

M265049

Cadbury Giant White Chocolate Buttons 119g

10

£13.25

£2.19

27.4%

M264725

Aero Dark Milk Block 90g

15

£9.99

£1.00

20.1%

M264729

Aero Dk + Mlk Pmnt Bck UtzMbal 90g

15

£11.69

£1.39

32.7%

M264404

Kit Kat Marbled 4 Finger Zebra 41.5g

27

£15.06

£0.85

21.3%

M264186

Cadbury Nuttier Almond Cranberry 40g

15

£11.10

£1.19

25.4%

M264185

Cadbury Nuttier Bar Peanut Almond 40g

15

£11.10

£1.19

25.4%

35

CLASSIC RICH TASTE, NEW PREMIUM LOOK.

PRODUCT

MIDAS CODE

SAN MIGUEL 8X660ML NRB

M090305

SAN MIGUEL 6X4X330ML NRB

M019205

SAN MIGUEL 6X4X330ML PM £5.49

M235464

SAN MIGUEL 1X12X330ML NRB

M227424

SAN MIGUEL 6X4X500ML CAN

M250722

SAN MIGUEL 2X10X440ML CAN

M237097

Enjoy Responsibly drinkaware.co.uk

Boost your sales with the No.1 World Beer* *Nielsen Scantrak / Total Off Trade / By Value & Volume / MAT to 31/10/2020.

for the facts

JACK'S RANGE

Expanded Jack’s range set to drive footfall, sales and profits

GREAT SHOPPER DEALS ON AMBIENT Jack’s Tortilla Chips & Salsa – 2 for £1.50 Double Concentrate Squash – £1.19 Cereals – Save 25% Trigger Sprays – £1 More new lines and some very enticing promotions are going to boost Jack’s range for Londis retailers this year.

The Jack’s range is already proving

The Jack’s range

to be a great success for Londis

provides increased

retailers, and this month the exclusive

choice in the key

own–brand range is turning up the

areas of fresh foods, frozen, produce,

heat even more with more new lines

bakery and grocery, with excellent

added to the portfolio and a number

quality and great value products in

of shopper–friendly promotions on

a large number of subcategories

key lines.

including: red meat, poultry, sausages,

The Jack’s range was introduced to improve choice in stores for shoppers, while delivering PORs of 30% for retailers. In the current economic climate, the need for value is arguably greater than ever so the opportunity for retailers stocking the Jack’s range is clear for everyone to see.

pies, wet fish, cheese, cooked meat, soups, stir-frys, desserts, frozen ready meals, cakes, biscuits, crisps & snacks, home baking, preserves, cordials, hot beverages, cereals, household & laundry and pizzas sold under the Pizza Company brand.

Retailer feedback shows clearly that

37

OWN BRAND

Top tips!

GREAT SHOPPER DEALS ON FRESH Sausages – 2 for £3

1

Stock the full Jack’s range to imp rove choice for your shoppers.

2

Be sure to feature the Jack’s ran ge in social media posts to drive foo tfall.

3

Use all of the available POS to make the range unmissable in-store.

4

Highlight the meal deals in-stor e and on social media to drive bas ket spend.

Breaded Chicken – 2 for £4 Jack’s Prawns – £2.99, Save 99p Boxed Cakes – £2, Save 99p

Product code

Product description

Case size

WSP

RRP

POR

M263023

Jack’s Garlic & Herb Spatchcock Chicken

1.18kg

£16.80

£5.99

30.0%

M258174

Jack’s Butter Basted Chicken Breast Joint

640g

£22.05

£5.29

30.0%

M263008

Jack’s Hunters Chicken Breasts 2 Pack

430g

£16.80

£3.99

30.0%

M258167

Jack’s Chicken Kievs with Garlic Butter 2 Pack

260g

£13.38

£2.49

30.0%

M258173

Jack’s Breaded Chicken Steaks 4 Pack

500g

£6.69

£2.49

30.0%

M258166

Jack’s Southern Fried Breaded Chicken Goujons 270g

£14.56

£2.59

30.0%

the new Jacks lines coming through are filling genuine

HAVE YOUR SAY… Jack’s is a very good range.

“It’s very good value for money, but as a retailer you have to bear in mind the pack size and not just the price point. The thing that makes the products good value is the large pack size for the outlay, the value is not just about the price point per pack.

“The fresh range is really good quality. We’ve been encouraging customers to try the fresh products, and we haven’t had any negative feedback at all.

Jon Corp, Londis Hall Green

38

range gaps, with frozen pizzas, sausages, breaded chicken, fresh poultry and boxed cakes all working particularly well.

The next phase of development sees the introduction of 16 additional fresh lines and eight additional ambient lines, taking the total number of lines in the range to over 140.

To support the ranges, a number of fantastic new promotions are running to make the products even more attractive to shoppers.

These include special meal deals on pizzas and stir-frys, multibuy deals across key

tortillas, and price reductions in grocery and bakery.

Jack’s, as a value line, is an excellent move

The meal deals include a stir fry meal deal, which sees a stir fry pack plus noodles plus sauce for £3 – a saving for the shopper of

“It will provide long–term value proposition for Londis stores across a number of product categories.

OWN BRAND

lines such as sausages, breaded chicken and

HAVE YOUR SAY…

83p. The pizza meal deal, comprising a pizza plus a side dish and a dip for £6, delivers a saving for the shopper of £3.50.

“It’s an excellent range for retailers to have.

Some amazing deals on fresh products

Arjan Mehr, Londis Bracknell

include 2 for £3 on sausages; 2 for £4 on breaded chicken; £2.99 (save 99p) on Jack’s Prawns and boxed cakes for £2 (save 99p).

In ambient, deals include Jack’s Tortilla Chips & Salsa at 2 for £1.50, double concentrate squash priced at £1.19, save 25% on cereals and trigger sprays for £1.

Product code

Product description

Case size

WSP

RRP

POR

M260409

Jack’s Angel Layer Cake

10

£9.45

£1.39

30.0%

M260416

Jack’s Lightly Fruited Cake

8

£5.60

£1.39

30.0%

M260969

Jack’s Genoa Cake

8

£11.20

£1.99

30.0%

M260429

Jack’s Battenberg Cake

12

£13.86

£1.65

30.0%

M260418

Jack’s Carrot Cake

6

£12.60

£2.99

30.0%

M260419

Jack’s Chocolate Cake

6

£12.60

£2.99

30.0%

M260438

Jack’s Victoria Cake

6

£12.80

£2.99

30.0%

M260432

Jack’s Lemon Drizzle Cake

6

£12.60

£2.99

30.0%

M260945

Jack’s Milk Chocolate Mini Rolls 6 Pack

12

£8.40

£1.00

30.0%

M260972

Jack’s British Bramley Apple Pies 6 Pack

15

£11.55

£1.09

30.0%

M260942

Jack’s Jam Tarts 6 Pack

12

£7.98

£0.99

30.0%

M260974

Jack’s Chocolate Fairy Cakes 12 Pack

12

£10.08

£1.19

30.0%

M263697

Jack’s Hot Cross Buns 6 Pack

1

£0.69

£1.30

46.9%

M260423

Jack’s Madeira Cake

8

£7.56

£1.39

Product code

Product description

Case size

WSP

RRP

POR

M261748

Jack’s British Pork Sausages 8 Pack

454g

£6.30

£1.89

30.0%

M262012

Jack’s British Lincolnshire Pork Sausages 8 Pack 454g

£6.30

£1.89

30.0%

M261746

Jack’s British Cumberland Pork Sausages 8 Pack 454g

£6.30

£1.89

30.0%

M261763

Jack’s British Reduced Fat Pork Sausages 8 Pack 454g

£6.30

£1.89

30.0%

30.0%

39

g n i k c a n S y

h t l a He

All of our top 5 sku’s now feature on the Londis & Budgens Healthy Snacking planograms.

M242908

M261474

M252567

M249349

M242926

Top tips!

will continue for the year. More information can be found in retailers’ promotional packs.

Jack’s products are now included in planograms, which will be updated on an ongoing basis, and more Jack’s

1

products will be launched in the future, where it is felt they will improve choice for shoppers.

Highlight new Jack’s products instore using POS provided

OWN BRAND

These deals are running across NP12 – 2 and a full plan

The Jack’s range represents a massive opportunity for Londis retailers to grow footfall, sales and profits and

2

helps offer yet more USPs that help set your store apart.

Communicate the latest price reductions and multibuy deals

3

Encourage staff to try the produc ts so they can tell customers about them

4

Use social media to highlight new products and special offers

5

Shout about the quality and val ue – and enjoy the 30% POR!

A SLICE OF THE ACTION £6 Meal Deal – Pizza, Side, Dip WSP Launch offer – £2 off (NP13, NP1 and NP2) Launch WSP = 30% POR (£11.60 cash margin) Standard WSP = 15% POR (£5.60 cash margin)

Product code

Product description

Case size

WSP

Launch WSP

RSP

Launch POR

M264993

Pizza Co Big Cheese Pizza

6x588g

£16.20

£14.20

£5.00

52.7%

M264995

Pizza Co Pepperoni Pizza

6x577g

£16.20

£14.20

£5.00

52.7%

M264996

Pizza Co Meat Metropolis

6x590g

£16.20

£14.20

£5.00

52.7%

M264998

Pizza Co Garlic Pizzabread

6x230g

£9.00

£7.00

£3.00

61.1%

M264979

Pizza Co Chicken Pops

6x128g

£9.00

£7.00

£3.00

61.1%

M264992

Pizza Co Cajun Onion Rings

6x300g

£9.00

£7.00

£3.00

61.1%

M264997

Pizza Co Garlic & Herb Dips

8x90g

£7.20

£5.20

£1.50

56.7%

41

CATEGORY CATCH-UP

Great £1 value

Max up your £1 multipacks

With a huge range to choose from and offering great value to the consumer, £1 price marked confectionery multipacks are a great way to build sales and profits.

Shopping habits have changed

include Bounty Duo, Terry’s Chocolate

dramatically in the past year, and this has

Orange Bar and Kit Kat 4–finger in three–

had a significant impact on the way that

packs and Cadbury Boost in a four–pack.

people purchase and enjoy confectionery.

With individuals and families spending a lot more time at home, we have

£2.6K

p ro f i t unity opport

seen a shift in buying patterns for confectionery, away from on–the– go singles and towards increased demand for larger pack formats.

on every pack all year round, it means your shoppers will be able to get a great value take–home purchase whatever their particular favourite confectionery brand happens to be.

Take Home Chocolate is currently growing

From this month, the available

at +21% per year (DH Total Category/

range has been expanded by 20

Nielsen Scantrack) due to a change

additional brand skus, boosting

in shopper trends, with more people

the total number of lines in the multipack portfolio up to 32. New lines

42

With a £1 everyday low price message

spending time at home. While multipacks still take a smaller share than singles in

Booker customers implementing a £1

closing the gap of the decline in singles

bay and selling 250 units per week, the

and take advantage of the changing

new multipack range will deliver a£13k

shopper habits..

sales opportunity per year, and £2.6k in

Within the growth of take home chocolate

additional profit!

as a whole, the growth in multipacks is

Planograms have been issued to support

significant at +20% (Nielsen Indies &

the launch, and shelf stripping and barker

Symbols, Year to 26/12/2020). The new,

cards are being sent to stores to help

more extensive, Booker range meets these

retailers create a £1 bay fixture so that

changing shopper needs, so stock up to

shoppers cannot miss the great value

ensure you’re taking advantage of this

available.

growth opportunity.

The value message and sales opportunity

New pricing across the range also

will also be backed up by social

ensures that you will be boosting your

media posts, and on the Booker.co.uk

profits as well as your sales. Based on

homepage.

Top tips!

1

Dual site stock to maximise sales

2

Merchandise at till point and in dump bins

3

Use £1 shelf strips to highlight value

HAVE YOUR SAY…

CATEGORY FOCUS

conveneince, there is the potential to start

Key Facts £1 Value Message

There’s a big range, all for £1, and I’ve ordered everything.

Up to 26% POR

“It’s a good value £1 pick–up, and because it’s such a big range of brands there is always going to be something for everybody. It also tells shoppers that you can do value–for–money in your shop.

20 New Lines £2.6k profit opportunity

“I’m planning to put them on a feature end. If you can get every other shopper to pick one up then that’s £1 extra each time, and your average spend gets a good nudge upwards.

POS available

Jon Corp, Londis Hall Green

Product code

Product description

Case size

WSP

RRP

POR

M203092

NEW Kit Kat 4 Finger 3 Pack PM£1 20

3x41.5g

£13.29

£1.00

20.00%

M265089

NEW Rowntree Fruit Pastilles 3 Pack PM£1

20 3x45g

£13.29

£1.00

20.00%

M265115

NEW Frys Turkish Delight 3 Pack

22 3x51g

£15.39

£1.00

16.00%

M265118

NEW Frys Orange Cream 3 Pack

18 3x49g

£12.59

£1.00

16.00%

M265119

NEW Frys Peppermint Cream 3 Pack

18 3x49g

£12.59

£1.00

16.00%

M265117

NEW Frys Chocolate Cream 3 Pack

18 3x49g

£12.59

£1.00

16.00%

M265128

NEW Terrys Chocolate Orange Bar 3 Pack

16 3x35g

£10.65

£1.00

20.00%

M265112

NEW Bounty Duo Bars 3 Pack

12 3x57g

£8.00

£1.00

20.00%

M265104

NEW Galaxy Ripple 3 Pack* 29

3x33g

£19.30

£1.00

20.00%

M265106

NEW Topic 3 Pack 15

3x47g

£9.99

£1.00

20.00%

43

MEET THE BUYER

Say

‘hello’ to...

Charley Stentaford Junior Buyer Category: Seasonal confectionery

How is seasonal confectionery performing?

It’s doing really well. We had a tremendous Christmas, and for the Spring season to date we are tracking even better, with still a couple of weeks to go. We are really

I’ve been with BRP for six and a half years

pleased so far.

What changes have we seen in the past year?

We have definitely seen an increase in sharing formats for confectionery. Larger blocks and bags are doing well, while novelties remain a bit more challenging, probably because people weren’t sure about whether they would be able to meet and gather face to face. Boxed gifting has actually performed really well considering that people haven’t been mixing with each other. People are probably treating themselves and their families at home a bit more than usual.

How important is Easter going to be this year?

I think it’s really important. At this time

44

last year no-one really knew what the lockdown was about or how long it was going to last, so seasonal sales fell away in the two weeks immediately before Easter.

With the lockdown running all the way from December through to April, and with a roadmap in place for exiting, I hope we will see much more of an uplift this year, as people can go out and buy shell eggs as gifts with a lot more confidence.

What advice would you give retailers to maximise sales this Easter?

Make sure you follow the recommended end guidelines, use stands where possible and the available POS material. The lines on free sale are key for the season, and there is also an opportunity for premium products if you encourage shoppers to trade up.

Also, make your store look as seasonal as possible – make it all about Easter from the moment the shopper comes in all the way to the till point. It’s important to maximise both planned and impulse

throughout their journey in-store they more likely to pick up something extra even if they are making a

Top tips!

MEET THE BUYER

purchases, but if shoppers are made aware it is Easter

’s

ey l r a h C

planned purchase.

1

How important are promotions?

Follow the recommended end layout

Very important. We have promotional pricing on all the pre-sell items and we also have special deals on KitKat Single Bunny and Nestle Mini Eggs – Smarties, Orange Smarties, Aero and Milky Bar.

What are the key products to focus on for the next few weeks?

The above, and

2

Use POS and display stands

3

Make the store look as seasonal as possible

4

Make sure stock is clearly priced

5

Trade shoppers up with premium products

Cadbury Mini Eggs, too. We also have strong allocations of large eggs of Cadbury Twirl, Crunchie and Dairy Milk, plus KitKat Chunky large egg.

Product code

Product description

Case size

WSP

RRP

POR

M241313

Cadbury Mini Egg Bag 80g

24

£15.89

£1.00

20.55%

M263248

Smarties Orange Mini Eggs 80g

12

£7.69

£1.00

23.10%

M253363

Aero Milk Mini Eggs 70g

12

£7.69

£1.00

23.10%

M263305

Kit Kat Bunny Single 26g

24

£6.99

2 for £1.00 / £0.59

30.10%

M253367

Milkybar Mini Eggs 80g

12

£7.69

£1.00

23.10%

M253372

Smarties Mini Eggs 80g

12

£7.69

£1.00

23.10%

45

FOCUS ON PROFIT

Your guide to growing profits

Make £50k more profit!

Here’s nine great ideas to use in-store to boost your profits. Adopt all nine and it all adds up to an additional £50,000 per year to the bottom line.

Everyone wants to make more profit,

product category or taking advantage of

right? Well, Londis retailers now have nine

new opportunities within a category you

more reasons to celebrate with a range of

already stock.

opportunities to add more to the bottom line of your business.

With the retail market changing all the time, Londis retailers always need to look for new ways to increase sales and boost profits. And the good news is, new product developments, additional pack formats and enhanced terms negotiated all add up to a host of ways that bring more footfall, sales and, most importantly, profits.

Londis News brings you nine key ways that you can build that profit by adding a new

46

And if you adopt all nine it should add up to a whopping £50,000 per year in extra profit!

Food to Go is just one of several great opportunities to earn more profit. For Costa Coffee, a new deal gives you an enhanced rebate, earning you more with each cup sold, while Tango Ice Blast and F’Real milkshakes both come with healthy margins and an expanding choice of flavours.

Great value can mean more profit too, with 100 lines in the EuroShopper range

Enhanced deal Improved rebate (+10%) 175 cups per week RRP £2.10 (regular)

£5.5k profit per Year

F’Real Improved choice 74 cups per week RRP £3.50 38% Margin

£4.9k Profit per Year

FOCUS ON PROFIT

Costa Coffee

Tango Ice Blast Improved choice 72 cups per week RRP £3.20-£5.99 56% margin

£7.4k Profit per Year

£1 multipack confectionery 22 x New Lines £13k sales per year PORs up to 25%

£2.6k Additional Profit

Hovis Bread Improved pricing Great footfall driver £13.2k sales per year

£4k Additional Profit

EuroShopper range 100 lines available Great Value 30% POR minimum

GROW FOOTFALL, SALES & PROFIT! WITH THE LEADING VALUE BRAND IN CONVENIENCE RETAIL

£7.5k Additional Profit

£2.4k Additional Profit

FREE STOCK VOUCHERS

VALID UNTIL 29th JUNE 202

Spirits halves and quarters Improved pricing Improved PORs up to 30% £10.4k sales per year

EURO SHOPPER

1

102099 ES Voucher Leaflet

8pp.indd 1

23/12/2020 14:34

Tobacco Club £5k sales per week on tobacco club skus Improved PORs +2% £100 profit per week

£5.2k Additional Profit 47

KP SNACKS BIGGEST EVER £1 PMP RANGE Even more variety from our most loved brands!

NEW £1 PMPs

M265045

N£E1 PW MP

N£E1 PW MP

M265046

KP SNACKS £1 PMP RANGE,

*AC Nielsen, Total Impulse MAT 30.01.2021

GROWING +18% YOY!

STOCK UP TODAY

*

N£E1 PW MP

FOCUS ON PROFIT

Vape Improved choice Product knowledge £26k sales per year 45% POR

£11.7k Additional Profit

to choose from, all with great PORs, plus improved pricing for halves and quarters of spirits and more lines available in

HERE’S HOW IT ADDS UP SALES

confectionery multipacks - all meaning great value for your shoppers and more

PROFIT

Category

Per Week

Per Year

Per Week

Per Year

Coffee

£515

£26,754

£98

£5,110

F’Real

£252

£13,104

£96

£4,992

day after day.

Tango Ice Blast

£233

£12,116

£143

£7,447

And when you add in the growing

Multipack Confec £250

£13,000

£50

£2,600

opportunity to become an expert in the

Halves/Quarters

£200

£10,400

£46

£2,400

Hovis Bread

£254

£13,208

£77

£4,004

Euro-Shopper

£481

£25,000

£144

£7,500

Vape

£500

£26,000

£225

£11,700

Tobacco Club

£5,000 £260,000

£100

£5,200

Total

£7,685 £399,582

£979

£50,953

money through the tills for you.

Key footfall drivers play their part too, with improved PORs for retailers joining the Tobacco Club, and improved pricing for Hovis bread, so you can earn more on the lines that keep your shoppers returning

vape market too, it all adds up to a huge £50,000 bonus to your profits!

49

NP2

O

N

*IRI Total Market data, Sugar Confectionery, 52wks to 24/01/2021, Value Sales **IRI Total Market data, Sugar Confectionery, 52wks to 24/01/2021, £ROS, £1 Hanging Bags in over 2,000 stores

N

MO PRO TIO

Two new houmous lines are joining the Discover the Choice range this month.

With the weather getting warmer once again, demand for interesting and veganfriendly picnic food is certain to grow.

Dips

OWN BRAND

Delicious Choice dips multibuy offer of ‘2 for £2’.

Also launched this month is Discover The Choice Crackers & Sweet Red Pepper

With this in mind, Discover the Choice is

Houmous Dip, an addition to the already

introducing two fantastic new houmous-

popular Discover The Choice houmous

based snacks and dips this month.

snacking lines.

Discover The Choice Caramelised Onion

Perfect for ‘on the go’ snacking and

Houmous launches mid-March, containing

picnics, the new line comprises delicious

chunks of sweet caramelised onion, which

Italian crackers made with olive oil, and a

replaces Discover The Choice Lemon &

Sweet Red Pepper houmous dip.

Coriander houmous.

HAVE YOUR SAY…

Suitable for vegetarians and Vegans, it is

Suitable for vegetarians and vegans, it will

pricemarked at £1.39.

The product quality and packaging for Discover the Choice is very good. We are introducing more chilled food into the store and the Discover the Choice chilled proposition is really helping us move in the right direction.

be included as part of the Discover The

Caramelised Onion Houmous is a well established and popular flavour in the market, ranking number seven in the top dip flavour profiles, according to the manufacturer.

Arjan Mehr, Londis Bracknell

Product code

Product description

Case size

WSP

RRP

POR

M265685

DTC Caramelised Onion Houmous 160g

6

£4.24

£1.19

41%

M265243

DTC Crackers & Sweet Red Pepper 6

£5.25

£1.39

36.57%

Houmous Dip PM 139 60g

51

Top new products Take a look at our regular round-up of new products available to order now.

52

Product code

Product description

Case size

RRP

M149968

Yellow Tail Cabernet Sauvignon

6x75cl

£7.99

M182202

Cadbury Freddo 5Pk

30x5x18g

£1.00

M191325

Milky Way Crispy Roll

13x5pk

£1.00

M203092

Kit Kat 4 Finger 3pk PM100

20x124.5g

£1.00

M205923

Uncle Bens Wholegrain Rice

6x500g

£2.50

M219103

Royal Dutch Double Filter TPD

10x10s

£4.79

M219107

Royal Dutch Mini TPD

10x20s

£9.95

M227844

Rolo 4 Pack PM100

12x165g

£1.00

M228086

Toffee Crisp 4 Pack PM100

14x124g

£1.00

M255459

Cadbury Boost Multipack PM100

9x136g

£1.00

M262359

Jacks Carrot & Coriander Soup

4x600g

£1.79

M262363

Jacks British Salted Butter

20x250g

£1.70

M262395

Jacks Chicken and Vegetable Soup

4x600g

£1.79

M262539

Jacks Tomato & Basil Soup

4x600g

£1.79

M262615

Jacks Vegetable Soup

4x600g

£1.79

TOP NEW PRODUCTS Product code

Product description

Case size

RRP

M262669

Jacks Melting Middle Sponge Pudding

4x2x135g

£2.49

M262836

Jacks Syrup Sponge Pudding

4x2x110g

£1.99

M263725

Jacks Beansprouts

6x300g

£0.75

M263726

Jacks Mushroom Stir Fry

6x320g

£1.19

M263727

Jacks Veg & Beansprout Stir Fry

6x320g

£1.19

M263728

Jacks Egg Noodles

6x300g

£1.45

M263777

Sterling Dual Leaf TPD

10x20s

£9.20

M264004

Ploom Evo Sepia

10x20s

£4.50

M264005

Ploom Evo Bronze

10x20s

£4.50

M264006

Ploom Evo Purple

10x20s

£4.50

M264007

Ploom Evo Emerald

10x20s

£4.50

M264456

Nordic Mint Can

5x12mg

£6.50

M264458

Nordic Elderflower Can

5x9mg

£6.50

M264535

Monster Ultra Fiesta

12x500ml

£1.49

M264536

Monster Mule Ginger BRW

12x500ml

£1.49

53

Top new products

54

Product code

Product description

Case size

RRP

M264595

Jacks Pepper Stir Fry

6x320g

£1.19

M264665

Aqua Vit Mixed Berry

12x500ml

£0.99

M264729

Aero Dark Milk Peppermint Block

15x90g

£1.39

M264979

Pizza Co Chicken Pops

6x128g

£3.00

M264992

Pizza Co Cajun Onion Rings

6x300g

£3.00

M264993

Pizza Co Big Cheese Pizza

6x588g

£5.00

M264995

Pizza Co Pepperoni Pizza

6x577g

£5.00

M264996

Pizza Co Meat Metropolis

6x590g

£5.00

M264997

Pizza Co Garlic & Dips

8x90g

£1.50

M264998

Pizza Co Garlic Pizzabread

6x230g

£3.00

M265104

Galaxy Ripple 3pack

29x99g

£1.00

M265106

Topic 3 Pack

15x141g

£1.00

M265112

Bounty 3 Pack

12x171g

£1.00

M265113

Cadbury Curly Wurly 5PK

28x107.5g

£1.00

M265115

Frys Turkish Delight 3pk

22x153g

£1.00

TOP NEW PRODUCTS Product code

Product description

Case size

RRP

M265117

Frys Chocolate Cream 3 pack

18x147g

£1.00

M265118

Frys Orange Cream 3 Pack

18x147g

£1.00

M265119

Frys Peppermint Cream 3Pack

18x147g

£1.00

M265122

Twix Fingers 6 pack

13x138g

£1.00

M265125

Jacks Chinese Stir Fry Sauce

12x180g

£1.19

M265126

Jacks Sweett Chilli Stir Fry Sauce

12x180g

£1.19

M265128

Terrys Choc Orange Bar 3pk

16x3x35g

£1.00

M265178

TREK Power Mill Shortbread

16x55g

£2.25

M265182

TREK Power Peanut Butter

16x55g

£2.25

M265432

Topo Chico Mango

12x330ml

£2.20

M265434

Topo Chico Cherry Acia

12x330ml

£2.20

M265435

Topo Chico Lemon Lime

12x330ml

£2.20

M265453

Reign Razzleberry

12x500ml

£1.69

M265493

Magnum Billionaire Tub

8x440ml

£3.99

55

VIEWPOINT: ACS

Make your voice heard

Community

s r e t t a m

Recently, we launched our 2021 Rural Shop

rural convenience stores trade in isolated

Report during a virtual event where we

locations with no other retail or service

celebrated the value of local shops to rural

businesses nearby, for the people living

shoppers and communities across the UK.

in these communities these stores are

As well as virtual “study tour” of rural shops,

absolutely crucial for their day to day lives.

we heard from Lord Gardiner of Kimble, Minister for Rural Affairs who reflected on

Rural retailers have invested over £197m in

the findings of the report and acknowledged

their businesses in the last year, to improve

the fantastic work that rural convenience

their stores and to ensure that they can

retailers have done to sustain their local

continue to provide their shoppers with the

communities over the past year.

essential services that they need such as cash machines and post offices.

So, what does this year’s report tell us?

Convenience stores have a unique reach Rural shops have always been a lifeline for

into the lives of the communities that they

their communities but this became more

serve and this is particularly true for those

important during the Covid-19 pandemic,

who operate in more rural locations. I would

particularly for those shoppers who may be

like to add my voice to Lord Gardiner’s in

more isolated or vulnerable.

thanking the thousands of retailers and colleagues working in rural convenience

Convenience retailers adapt their stores

stores for their hard work and dedication

all the time to meet the needs of their

throughout the pandemic and beyond.

communities, but the rate of change hit warp speed as we provided home grocery

The full report is available to download on

deliveries for those who are shielding,

the ACS website at www.acs.org.uk

worked with local suppliers who lost their hospitality trade but had great products to sell in stores, introduced card not present transactions, and worked with volunteers to shop for vulnerable people.

The report showed that one in five rural consumers depend on their local shop more now than they did a year ago, and it’s no wonder that more than half of rural shoppers feel that their local shop is important to their community.

For thousands of people living in rural communities across the UK, their local convenience store is the only place where they can get access to groceries and services locally. Over half of

James Lowman ACS Chief Executive

57

LET'S CELEBRATE

with our new members and longstanding partners

New stores Londis – Anna Food and Wine Crawley, West Sussex

Londis – Hartley Road Radford, Nottinghamshire

Londis – Bamber Bridge Preston, Lancashire

Londis – Palmarsh Service Station Hythe, Kent

Londis – Sheena White City, London

Londis – Albany Street Camden Town, London

Ruby’s Wellingborough, Northamptonshire

Londis – Virginia Water Surrey

Londis – Islington London

Londis – Next Stop News Leamington Spa, Warwickshire

Londis – Poole Food and Wine Epsom, Surrey

Londis – Wingfield Close Birmingham

Londis – The General Store London N7

Londis – Lowedges Sheffield

Londis – Woolwich Kent

Londis – Penge London

Londis – Langley West Midlands

Londis – Boughton Road Rugby, Warwickshire

Londis – West Street Rochford, Essex

Londis – Foxhill Store Nottingham

Londis – TW7 Supermarket Isleworth, Middlesex

Londis – Silvertown London

Londis – Greet Birmingham

Londis – Saviletown Service Station Dewsbury, West Yorkshire

Londis – St James Church Paisley, Lanarkshire

Londis – Spa Road Service Station Melksham, Wiltshire

Londis – Union Street Aberdeen

Londis – Yateley Hampshire

Londis – Kent Supermarket Bexleyheath, Kent

Londis – Martin Service Station Norwich, Norfolk

Londis – Balgores Lane Romford, Essex

Londis – Woodborough Nottinghamshire

Londis – Purley Surrey

Londis – Paxcroft Stores Trowbridge, Wiltshire

Londis – Magdalen Road Exeter

Londis – Terry & Kent Newsagents Hythe, Kent

Londis – Windle RSS Food & Fuel Shop St Helens, Merseyside

Londis – Siop Gwalia Felindre, Carmarthenshire

Londis – Thurston Suffolk

Londis – Meadow Lane Stores & PO Coalville, Leicestershire

Londis – Regents Park Southampton

Londis – Newtoll Wisbech, Cambridgeshire

Londis – Lincoln Lincolnshire

Londis – Thorney Toll Wisbech, Cambridgeshire

Londis – Krish’s Stores Darlington, County Durham

Londis – Barrhead Glasgow

Londis – South Park News Maidstone, Kent

Londis – Somerford Road Christchurch, Dorset

Londis – Gordon Hill Enfield, Middlesex

58

Many happy returns to all those celebrating their time with us. More than just a brand, Londis is a family of like-minded convenience retailers whose focus is to provide a much-needed service to their local community

5

LONDIS BIRTHDAYS

Londis birthdays YEARS

5

YEARS

1

2

3

4

5

6

Fairway Mini Mart Bristol

7

10

YEARS

8

9

10

11

12

10

YEAR

S

15

YEARS

10 year award Harry Sangha Far forest stores

13

14

15

16

20 YEARS

17

18

19

20

10

21

YEARS 22

Londis Oban Filling

23

Station

Londis – J&T Foods London Three Ways Petrol Station Wickford, Essex Barns Green Village Store Horsham, West Sussex Cardiff Road Service Station Barry, South Glamorgan Sandhus Off Licence Brean, Somerset Fairway Mini Mart Bristol Gravelly Park Service Station Birmingham Oban Filling Station Oban, Argyll Forest Stores Londis Kidderminster, Worcestershire Londis – Feltham Middlesex Priya Enterprises Newcastle upon Tyne, Tyne and Wear Londis – Harrow Road London Londis – Mitcham Road London Londis – Harrow Middlesex Londis – Alcester Road Service Station Flyford Flavell, Worcestershire GSAI Group York, North Yorkshire AK Enterprise Canterbury, Kent Byfords Food Hall Leigh-on-Sea, Essex Peverills Uxbridge, Middlesex Londis – Rossendale Rossendale, Lancashire Londis – Denby Dale Huddersfield, West Yorkshire Hillsnews Londis Middleton St George, County Durham Londis – Sutton Surrey

59

alcohol, meet sparkling r.* water.

M265434

M265435

new

M265432

a perfect contradiction. please drink responsibly *including sugar, acid, natural flavours, acidity regulator and flavour enhancers. ©2021 the coca-cola company