Londis News, Vol 35, Issue 6, December 2022

NEWS, AWARDS, INSIGHTS, INTERVIEWS, NEW PRODUCTS, PROMOTIONS AND MUCH MORE…

T DON’ .. .

S MIS

Jack’s helps tackle the cost-of-living crisis Refresh drives sales growth in Romford Housekeeping: the perfect time to take a fresh look at your store?

Vol 35 Issue 6 December 2022

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Now available at Costa Express machines.

Latte inspired by Toblerone® 194 kcal Regular

Launching in stores 3rd November for a limited time only.

Toblerone limited edition range will end 4th January.

For any Costa Express enquiries, please contact bookergroup@costacoffee.com New Londis.indd 4 CEX520~2006_Magazine Ad_280x210mm_AW_V2.indd 1

12/12/2022 21:49:47 13/10/2022 14:58

34

9

AWARD WINS

45

Londis retailers win big at Asian Trader Awards.

15 COMMUNITY NEWS

A round up of the latest community news.

21 GROCERYAID UPDATE

Charity unveils date for GroceryAid Day 2023.

Drink it in Last-minute Christmas drinks ideas

22 OPEN FOR BUSINESS

American dream US confectionery keeps delivering

Business is booming in Romford after makeover.

28 FUEL FOR THOUGHT Barham Londis on a high after transformative refit.

41

49 NEW PRODUCTS

New and exclusive lines hit the shelves.

53 EXTRA POR

56

Tobacco Club offers POR bonuses for compliant retailers.

POWER UP YOUR SALES

56 VAPING UPDATE Vaping continues to boom.

Value and quality Jack’s ideal for cost-of-living

61 GOOD HOUSEKEEPING

Great time to take a fresh look at your store.

65 ACS UPDATE

Stay alert for illicit vape products.

crisis

Booker Retail Partners

For IT: 7am–9pm (Monday to Friday)

Tel: 0870 050 0158 Opening hours: 8am–5:30pm Monday to Friday

Email: For customer services: londis.claims@bookerretail.co.uk or enquiries@londis.co.uk

IT and Customer Services

Helpdesk: 0800 298 0758

Opening hours: For customer services: 6am–9pm (Monday to Friday)

New Londis.indd 5

Londis News team: Email: londisnews@ londis.co.uk

12/12/2022 21:49:49

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WELCOME

News! is d n o L f o e u s is e cem b er Welcome to our D

k o o l o t y t n Ple

forward to!

As the year comes to a positive end with the World Cup and festive period boosting trading, there’s a lot to look forward to in 2023.

A very warm welcome to the final issue of Londis News for 2022 and it looks like we are set to end an at times challenging year on a very positive note with a footfalldriving World Cup tournament and a busy festive period.

Before we turn out thoughts fully to 2023, however, there are still a few more opportunities to go in the current year, not least of which will be squeezing some more sales and profit out of 2022 and you’ll find some great ideas on exactly how to do that inside.

One of the biggest opportunities is last-minute Christmas

And, of course, the start of the new year is the perfect

drinks as your shoppers top up for the big day and

time to take a fresh look at your store and identify any

beyond. While value may be a massive focus, there’s

areas that could do with a little bit of attention so that

some clear signs that shoppers are looking to trade up

you’re fully prepared and ready for everything that 2023

and treat themselves and their friends and family to

is set to bring.

affordable luxuries like a premium bottle of spirits or some nice wine or beer.

I wish you all fantastic trading this festive period and I look forward to a successful 2023 together.

As it has done for most of this year, the vaping category is performing well and represents another good opportunity over Christmas and the new year as the party season truly gets underway. The new year is also likely to see the category do well as shoppers commit to healthier living new year’s resolutions.

Look forward to seeing you in-store!

Stewart Fenn Sales Director, Booker Retail Partners

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YOUR LONDIS

Stories from around the Londis Family...

Find us on

@myLondis

@myLondis @LondisRetail

@myLondis

Londis stores steal the show at Asian Trader Awards Londis retailers claimed two of most prestigious awards at the recent Asian Trader Awards 2022, during a very successful evening.

Winner Kris Naveretam of Londis Burbage in

their teams. It’s fantastic to see Londis stores

Wiltshire was crowned Independent Retailer

collecting the top accolades, the perfect

of the Year while Rushi Patel of Londis Rushi

reward their hard work and commitment.

Stores in Berkshire was named Next Gen Retailer of the Year.

“It’s also heartening to see that the next generation of Londis retailers are already

Stewart Fenn, Sales Director – Londis, said:

making their mark.”

“Huge congratulations to Kris and Rushi and

Independent Retailer of the Year

Next Gen Retailer of

KRIS NAVERETAM, LONDIS

RUSHI PATEL, LONDIS RUSHI

BURBAGE, WILTSHIRE

STORES, BERKSHIRE

The judges said: “Londis Burbage is a cutting-edge convenience store serving both residents and shoppers on the move. It went from 500 to 2,400sq ft and 24-hours trading, with a massive food-to-go offering alongside many other lifelines for locals in an area underserved by other facilities.

The judges said: “Rushi Patel has retailing flowing through his veins, having worked in his parents’ store since he was a child. After Covid restrictions were lifted, Rushi oversaw a complete transformation of the store, more than doubling selling space an introducing an array of new categories. The new store now offers a wide range of in-demand meal solutions and foodto-go, as well as local products.

Rushi has overseen a truly great store transformation, with real understanding of what would work in the local community.”

This site is an inspiring example of the future of forecourt retailing.”

the Year

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NEWS

Government unveils business rates support The government unveiled a significant business rates support package in the 2022 Autumn Statement.

Food-togo eating occasions increasing Food-to-go and out-ofhome eating occasions continue to increase, up 15% year-on-year in

The Government responded to retail industry concerns in its recent Autumn Statement, unveiling a package of support on business rates. The package will provide business rates support in the following key areas:

the 12 weeks ending 3 October, the latest MealTrak figures reveal.

l The business rates multiplier will be frozen at its current level in 2023-24.

The figures also

l Business rates relief for eligible retail businesses will increase from 50% currently to

revealed that

75% in April 2023, up to a maximum of £110,000 of relief per business. l A new Supporting Small Businesses Scheme (SSBS) will cap the bill increases for

convenience stores (+4%) and

those losing their eligibility for Small Business Rate Relief or Rural Rate Relief to a

forecourts (+9%) are

maximum of £50 extra a month in 2023-24.

outperforming the total market, representing an

The Autumn Statement also confirmed that the second round of the Levelling Up Fund

opportunity for Londis

will allocate at least £1.7bn to priority local infrastructure projects. However, there

retailers.

was no announcement about the level of energy costs support being provided to businesses in the spring.

The figures, from TWC Group in partnership with food-to-go and

Wales to ban single-use plastics The Welsh Government has introduced legislation to ban or restrict the sale and supply of single-use plastics across Wales in an effort to reduce plastic pollution. The legislation will take effect in autumn 2023 and covers a range of single-use plastic items including cutlery, plates, stirrers and drinking straws.

out-of-home tracking programme MealTrak, show there were 813 million eating out of home occasions in the 12-week period.

In addition, the data

Also included will be food-to-go containers including expanded and foamed extruded

shows value sales are

polystyrene fast-food containers and cups, polystyrene lids and thin plastic single-use

up 30% on a 52-week/

carrier bags.

MAT basis and up 15% on a 12-week ending

The law will give local authorities the power to enforce the offence of supplying or

basis versus 2021.

offering to supply the commonly littered items – even if they are free of charge.

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NEWS

Christmas set to be as merry as ever, despite cost of living Most UK households are planning to celebrate Christmas like they have always done without cutting spending, says new research.

ACS unveils DRS explainer The Association of Convenience Stores has launched a new video and briefing for retailers providing a comprehensive explanation of Scotland’s Deposit Return Scheme (DRS) which is due to go live on 16 August 2023.

Despite the cost of living crisis, most

households said their food, drink and

Circularity Scotland,

people in the UK are planning to enjoy

gifting budget will be the same as last

the administrator

Christmas just as they do every year

year’s. A tenth of shoppers said they plan

for the DRS scheme

without cutting their spending, according

to increase their budget this year.

in Scotland, will

to new research from NielsenIQ.

be releasing more Cheese (68%), bread (66%) and chocolate

information and

A NielsenIQ Consumer Insights study

(60%) are the top three food categories

publishing resources

showed that 54% of consumers in the

which UK consumers plan to buy this

for retailers in the

UK view enjoying the holidays with their

Christmas while beers (52%), soft drinks

coming months.

family and friends as very important and

(49%) and wine (37%) top the drinks list.

ACS Chief Executive

will have Christmas they always have.

Despite looking for more promotions,

James Lowman said:

Only 39% of consumers questioned said

UK shoppers would not give up premium

“It is important that

are likely to reduce spending over the

purchases during Christmas, with 37% of

retailers in Scotland

festive period.

the respondents stating they will purchase

are aware of and

food products, 35% planning premium The data revealed that expected

beer purchases and 36% set to choose

expenditure this Christmas will be equal

premium wines.

to last year for many. Some 63% of

understand DRS ahead of its implementation next year and we will continue to engage with the

Frozen ‘key’ to off-setting cost of living crisis Frozen food is perfectly placed to help shoppers off-set some of the effects of the cost-of-living crisis, according to the British Frozen Food Federation (BFFF), creating new growth opportunities for retailers. In an address to 750 business leaders at the Federation’s Annual Luncheon at London’s Hilton Park Lane, BFFF President and Chair Ian Stone said prolonged shelflife, reduced wastage and competitive pricing mean

Scottish Government and Circularity Scotland ahead of implementation.

The explainer can be found at www.acs.org. uk

frozen food can help shoppers and retailers cope with pressures of double-digit food inflation. Retail sales of frozen food increased by £1bn during the pandemic, while sales of freezers rose by 50%.

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COMMUNITY NEWS

Key issues of interest to you

High Wycombe Londis retailer celebrated for charitable efforts

Raaj Chandarana’s store has raised over £400,000 for charities via National Lottery sales.

The charitable efforts of one Londis retailer and his loyal shoppers have been celebrated by his local MP and Camelot. Raaj Chandarana’s Tara’s Londis in High Wycombe has raised over £400,000 for Good Causes through selling National Lottery products over the past 16 years.

Raaj also has a strong track record of local community support – having also featured in the recent Marcus Rashford: Feeding Britain’s Children documentary after he offered free meals during half-term for struggling families.

MP for Wickham Steve Baker visited Tara’s Londis in November to award the store with a “I hope Wycombe residents will join me in

special plaque.

supporting our small local stores.”

Commenting on Raaj’s “incredible achievements,” Baker said: “Thanks to

Raaj added: “It’s great to be recognised for

National Lottery players and to independent

the amount of money my customers have

shops like these, over £11.5 million has been

raised for National Lottery Good Causes.

raised for Good Causes in Wycombe alone

Supporting my local community through my

since 1994, while the total raised for projects

shop is really important to me, and so selling

across the whole of the UK now exceeds £46

The National Lottery is another great way to

bn.

do this.”

Welcome warmers Londis Highcliffe, Berwick-

and TV and newspapers. It

upon-Tweed, has donated

is open 10am-4pm every

produce to community

weekday.

organisation Northern View Berwick’s warm space.

The charity said: “A massive thank you to the owners and

The warm space is available

staff of the new Londis shop

for anyone in the community

in Highcliffe for their donation

wishing to escape the cold.

for our warm space. It is very

It offers hot drinks, snacks,

much appreciated.”

facilities for charging phones,

15 New Londis.indd 15

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New Londis.indd 16

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12/12/2022 21:49:58

INDUSTRY NEWS

Key issues of interest to you

Independents ‘central’ to Christmas shopping Shoppers are planning to top up in local stores in the final days before Christmas Independent convenience stores are ‘central’ to nearly 60% of people’s Christmas shopping plans this year, according to new research commissioned by Ferrero and carried out by KAM Media.

The research shows that shows that 42% of shoppers are planning to do top-up shops at their nearest independent store in the final days before Christmas.

In addition, the research found that 55% intend to spend more or the same as last year on home entertaining, 56% plan to spend the same or more than they usually do on gifts and 52% said they will spend more and opt for more premium chocolate over the festive period.

Alcohol is bought alongside chocolate on 68% of occasions and almost half of shoppers purchase snacking products and cards when buying chocolate.

Vaping ‘now worth £1.3bn’ A new report compiled by the Centre for

significant growth both in-store and online.

Economics and Business Research (Cebr),

Even the effects of the pandemic have not

shows that the UK vape sector grew by 23.4%

significantly hampered the sector’s growth.”

from 2017 to 2021, which represents an increase of £251m. The market is now worth

Welcoming the report, John Dunne, Director

£1.325bn. The contribution vaping made to

General of the UK Vaping Industry Association

the Exchequer through taxation was £310m

said: “In little over a decade vaping in the UK

in 2021, the data shows. Owen Good, Head

has grown from very much a ‘cottage industry’

of Economic Advisory at Cebr, said: “Whilst

to one of the fastest-growing sectors in not

many categories have suffered in recent years,

just retail, but the whole economy.”

the vaping sector has bucked the trend, with

17 New Londis.indd 17

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NEWS

Retailers urged to remind shoppers about energy scheme vouchers The NFRN is urging retailers with a PayPoint terminal to remind shoppers who have received Energy Support Scheme vouchers to cash them in before the 90-day deadline.

Card spend hits 90% New research published by the British Retail Consortium (BRC) has shown that a huge 90% of all retail shopping by value was paid for by credit or debit card in the last year. The report says the pandemic dramatically changed the way shoppers pay.

Cash usage fell to just

Londis retailers with PayPoint terminals

the form of a credit voucher sent out by

are being asked to remind any of their

suppliers each month.

15% of all transactions

Scheme vouchers that they must cash

By the end of October, however, PayPoint

30% in 2020, while 82%

them in before the end of the 90-day

revealed that only half of those eligible

of all transactions were

deadline.

had redeemed the first vouchers.

made on credit or debit

shoppers that received Energy Support

in 2021, down from

cards, up from 67% the All households in England, Scotland and

The NFRN’s National Vice-President

previous year.

Wales began receiving the first £400

Muntazir Dipoti said: “Because of the

instalment of the government’s Energy Bill

warmer weather we’ve had, or because

While card usage

Support Scheme in October.

they are saving them until nearer Christmas, some people may be hanging

For customers who have a prepayment

on to their vouchers. But it is important

meter, which requires topping up via a

that they are aware that the vouchers

key or card in a local newsagent or Post

expire after 90 days, so they must use

Office, the help with energy bills comes in

them or lose them.”

soared, so did the costs associated with accepting these payments. Retailers incurred costs of £1.3bn just to accept card payments from customers in 2021.

Trust ‘key to unlocking shopper spend’ in economic crisis Retailers that focus on earning their

said they were “likely” or “very likely”

shoppers’ trust, amid the cost-of-living

to remain a customer of a business they

crisis, stand to generate stronger loyalty,

trust. The top drivers of customer trust

footfall and sales, new research has

in organisations are that products and

revealed. A poll of 1,000 people by

services are good quality (61%), reliable

The Institute of Customer Service found

(56%) and that prices are transparent

that trust “held the key” to maintaining

(46%).

customer spending in the current challenging times, with 64% of customers

In addition, 82% of customers said

willing to spend more with businesses

they would be more likely to trust an

that they trusted. Some 81% held trust

organisation that gave them better

as a “very important” factor, while 95%

service.

Debit cards, which accounted for the majority of transactions, saw scheme fees rise by 28% compared to 2020, and total Merchant Service charges increased by 12%.

This translated into an additional £141m in costs just to process debit card transactions.

19 New Londis.indd 19

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New Londis.indd 20

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NEWS

Save the Date: GroceryAid Day 2023 Independent retailing industry charity

through company engagement. This

GroceryAid has announced that its official

increased level of awareness contributed

GroceryAid Day awareness-raising event

to a 61% increase in incidences of support

for 2023 will take place on 10th May

last year, but there are still so many

2023.

people who don’t know about the free and confidential support available to

GroceryAid Day was created to be a

them.

GroceryAid Day Milestones: l Today: Add GroceryAid Day to your personal and team calendars. l December/ January: Make your GroceryAid Day plans.

The GA Day 2023

high-profile opportunity for the entire industry to come together and make sure

By getting involved in GroceryAid Day

theme will be launched

everyone in our industry is aware of the

2023 you and your team can help share

in January via email and

free and confidential support services the

the message that free, confidential help is

Linkedln.

charity can offer to industry colleagues in

available.

need of financial, emotional or practical help. Support is available 24 hours a day,

Remember too that it is a great time

365 days a year.

to remind your team about the welfare services GroceryAid provides as the

The charity works on behalf of the entire

festive season approaches.

industry from head office through to

l February/March: Order your materials.

GroceryAid will inform you by email and about ordering times and deadlines.

factory and shop floors and, unfortunately,

To order a free pack of posters, leaflets

demand for its services has never been

and wallet cards for your store, visit

higher following the challenges of the last

groceryaid.org.uk/get-involved/order-

l April: Let GroceryAid

few years. Last year over 220 companies

printed-materials. A special Save The

know you’re taking

in the trade took part in GroceryAid Day

Date kit can also be downloaded at www.

part.

and the charity reached millions of people

groceryaid.org.uk.

Taking part in GroceryAid Day earns you one point towards a GroceryAid Award and helps the charity track engagement levels. l 10 May: Enjoy GroceryAid Day! GroceryAid can’t wait to see your pictures and posts on the day.

To register your interest in taking part or if you have any questions about GA Day, please email news@groceryaid.org.uk

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RETAILER PROFILE

Room with a view

Open for

business Seeva Surathan and his business partners are enjoying higher footfall and sales at their bright and booming Londis store in Romford town centre.

Just as eyes are windows to the soul,

“As tempting as it is to use that space

windows are the gateway to the heart of

for shelving, shoppers like to be able to

a store, letting in crucial light and life.

see inside, to get an idea of the offer and ambience before they enter. Clean,

Londis Romford co-owner Seeva

open, uncluttered windows are the

Surathan would certainly agree. In fact,

best way to help them do that,” Seeva

the fitting of light- and life-giving new

explains.

windows across the front of his 18-yearold store in the heart of Romford town

“Shoppers instantly feel more at ease

centre in April 2020 formed an integral

and more comfortable before they have

part of its most recent development

even set foot through the door.”

and key contributor to the £4,000 rise in weekly sales that has since been

“The windows also flood the store with

achieved.

natural light, improving the whole look and feel. Before it was quite dark and

Prior to the makeover, the frontage of

felt much smaller than its 1,500sq ft of

the 1,500sq ft store was almost entirely

space, Seeva adds.

obscured with old window graphics

Store spend has risen by £4,000 a week

New Londis.indd 22

which let in very little natural light and

The smart new floor-to-ceiling windows

prevented shoppers from seeing in or

also serve an important third function:

out.

allowing Seeva’s busy, impulse-driven shoppers to see out.

“The importance of good visibility really can’t be overstated,” says Seeva, who

“The store is located directly in front

co-owns the store with his brother Siva

of a major bus stop and in fact around

Surathan and cousin Sri Rangan.

70% of our daily trade is from busy

12/12/2022 21:50:11

RETAILER PROFILE

commuters and bus users. Lots of shoppers pop in quickly for soft drinks, scratch cards or snacks before they jump on the bus, so they love the great visibility that the store now has.

“Knowing that they can see the stop clearly gives them more confidence to grab what they need, without the fear of missing the bus!” Seeva says.

A new Londis fascia was also fitted to crown the windows, and doors centred, to create a more spacious entrance zone.

The light and airy entrance zone also serves as the perfect springboard into the store, allowing mission-driven shoppers to more easily appreciate its range.

With Londis’ help, that range was dramatically improved as part of the three-week refit, in a bid to cater even better to the store’s impulse-driven shoppers.

A brand-new Jack’s Beans coffee station was introduced at the entrance, much to the delight of its key commuter trade.

“The coffee has been a big hit, we never offered anything like this before so it’s a big change. We sell around 20 cups a day on average but it’s continuing to grow, especially in the colder months when shoppers love a hot coffee to warm up with while waiting for the bus.”

Also warming shoppers’ spirits, is the store’s much keener value focus, thanks to an enhanced range of promotions and of course the introduction of the Jack’s brand.

“Jack’s is proving to be a phenomenal success, especially in categories such as

New Londis.indd 23

Jack’s is proving to be a phenomenal success, especially in categories such as crisps, where so many products can be bought on ‘2 for’ deals.

Seeva Surathan

12/12/2022 21:50:13

New Londis.indd 24

12/12/2022 21:50:13

Top tips!

1

rd o f m o

2

Support all promotions with the relevant point of sale to maximise impact.

3

A simple coffee offer can help to generate valuable additional profits.

4

R

Keep windows clean and clear to help boost light and visibility into and out of your store.

Don’t be afraid to invest in chilled.

Much of the range available to Londis retailers has a long shelf life.

STORE INFO Store name: Londis South Street, Romford, Essex

crisps, where so many products can be

“Jack’s branded products are selling

bought on ‘2 for’ deals,” Seeva says.

strongly, and shoppers love the Jack’s ready meals which are all on promotion

Retailer: Seeva Surathan

Jack’s is also making inroads in the

at ‘2 for £6’. It’s actually very rare that

Size: 1,500sq ft

store’s chilled foods offer which was

shoppers leave having just bought one,”

expanded to 4.5 metres to allow for

he says.

Store type: Town centre

a larger range of chilled sandwiches, deli items, dairy products and chilled

The store has also expanded its range of

Opening hours: Mon-Sat 6am-11pm, Sunday 7.30am10.30pm

ready meals. “At first I was a little

Euro Shopper lines and now boasts an

apprehensive about offering more

eye-catching promotional end right at

chilled foods but it’s really worked,” says

the front of the store, which Seeva says

Seeva.

“stops shoppers in their tracks”.

“Londis has helped us to tailor the range

“Since the refit I am now also following

to local needs and much of it has a

all the Londis promotions,” Seeva

very long shelf life which helps to keep

says. “Before I only did the core ones.

wastage fears at bay.

Shoppers these days are very value-

Staff: 5 Key categories: Soft drinks, beers, crisps, confectionery

focused, and we’ve noticed a big rise in

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©2022 AB InBev UK Limited, all rights reserved.

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12/12/2022 21:50:16 08/09/2022 16:42

RETAILER PROFILE

promotional uptake, especially on categories such as beer.”

Beer, Seeva says, is now the store’s second biggest category, narrowly behind soft drinks which dominate sales and act as a major footfall driver.

“Soft drinks are huge. We devote 3.5m of chiller space to them and are constantly refilling and facing-up shelves to keep up with demand and keep the offer looking as good as possible. There’s a gym next door so sales are led by sports and energy drinks.

The store’s gym-going shoppers can also choose from a new range of protein bars, conveniently located next to the coffee machine.

The store’s confectionery offer has also been enhanced with a small range of on-trend American candy. “Confectionery, particularly chocolate singles is another very strong seller and we now try to run as many promotions on these as possible, to

really boost our impulse sales,” Seeva says. “The Londis promotions are very strong, especially deals such as ‘two for £1.50’ on big brand singles.

“Chocolate sales were always high because of our bus stop location but they have doubled since the refit.”

All in all, the changes made have helped the store to achieve a £4,000 rise in weekly sales, leading Seeva to feel “very optimistic” about the year ahead.

“Shoppers are so pleased with what we’ve done.

Spend is up and so are smiles, and that’s just great,” he says.

Londis has helped us to tailor our chilled range to local needs and much of it has a very long shelf life which helps to keep wastage fears at bay.

Seeva Surathan

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RETAILER PROFILE

Fresh thinking

Fuel for

thought Footfall and sales at JC Morrison’s Londis forecourt in Barham are riding high following a transformative refit.

Timing, they say, is everything and

to transform the former kiosk store into

it’s certainly played a key role at JC

1,000sq ft of prime shopfloor space

Morrison’s Barham site in Canterbury,

majoring on fresh, food-to-go and BWS.

which underwent a total overhaul in April 2022.

“Because of our location we benefit from vast amounts of passing trade but there’s

After almost a decade of owning the

also a number of small villages and some

site, acquired from the legendary Arter

houses within walking distance, so we

Brothers in 2012, the “timing was

knew we had a great opportunity to

right” to press go on a transformative

offer even more in the way of food-to-

refurbishment project that would propel

go but also fresh, chilled and groceries

the business into the 21st century and

and create a kind of mini supermarket for

send footfall and sales soaring.

local people,” Andy explains.

Site support manager Andy Cox explains:

Incredibly, the site traded throughout the

“The site had been successfully operating

two-month transformation process, with

as a small forecourt shop selling fuel for

the exception of one week in April while

the last 10 years, but we always knew it

the forecourt and pumps were upgraded.

had massive potential to offer even more.

“The rest of the time we continued

However, it wasn’t until 2022, when we’d

to serve fuel and other impulse items

completed the sale of one of our other

from a small corner of the store, while

sites and refurbished another, that the

all the work and re-merchandising was

timing was right for us to take Barham to

happening behind the scenes,” Andy

the next level.”

says.

Primely located on the A2 – the busy

The finished article was presented to

commuter route that links Canterbury to

shoppers in early 2022.

Folkstone and Dover –“taking it to the next level” included a total knock down

What met them was an entirely new four-

of the site’s interior.

metre fresh and chilled range, including a quality range of Jack’s branded fresh fruit

New Londis.indd 28

Old and underused offices at the rear of

and vegetables plus a whole one metre

the site were knocked through in a bid

bay for Jack’s ready meals.

12/12/2022 21:50:19

RETAILER PROFILE A brand new one metre frozen offer, starring the popular Londis Meal Deal, was also added to the mix, along with an impressive six metres of beers, wines and spirits – also totally new.

“We didn’t have an alcohol licence before so having BWS has been a big change,” Andy says. “Sales since opening have been very positive with many shoppers now popping in for a bottle of wine or pack of beer to accompany their evening meals.”

The store’s impeccably merchanded BWS range has been further enhanced with attractive freestanding displays including rustic wooden barrels to promote key wine lines – proving that eye-catching in-store theatre can also be created in smaller spaces.

Food-to-go, which had always been a key footfall driver, was also enhanced with additional space allocated in a bid to expand the range.

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1

Close ties with the local butcher also see the store offer a mouth-watering selection of freshly baked and locally made hot

2

pastries, including sausage rolls and cheese and ham turnovers

Multi-buys can act as a powerful mechanic to drive sales especially on vape, beers and chilled ready meals.

RETAILER PROFILE

Top tips!

Use all the relevant POS available to you to make your deals stand out.

– with over 140 pastries sold each day.

The tempting savoury pastry offer is complemented by an extended array of sweet options which partner perfectly with the store’s Costa Express machine, which currently sells upwards of 60 cups a day.

3

In-store theatre can be achieved in a small space. Andy displays key wine lines on rustic wine barrels.

“We also switched our chilled sandwich supply to Londis as part of the move and I’m thrilled with the new range. The choice is great, and we are getting a much better availability and margin too, so that’s another big win-win,” Andy says.

It’s not just the store’s range that’s grown – its team has too.

With the “mini supermarket” now open from 6am to 10pm, the team has tripled in size to 11 to meet the new demand.

Unsurprisingly, given the extent of the transformation, Andy says that local shoppers and passers-by alike are “thrilled” with the change.

Footfall and sales have been soaring ever since the store reopened fully, with average basket spend – excluding fuel – shooting up to just under £30.

“Shoppers are over the moon,” Andy says. “We still get lots of ‘oooohs’ and ‘ahhhhh’s’ and people are eager to grab a shopping basket when they enter.

“We never had basket shoppers before. If we got a £5 impulse sale I used to think we were doing well!

“Nowadays, shoppers will buy sizable baskets from us, with many shoppers topping up for a couple of days. Now I don’t think twice about a shopping basket worth £50 or even £60; it’s incredible.

31 New Londis.indd 31

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THE WORLD OF FLAVOUR STARTS HERE. PURSUE FLAVOUR.

NOW AVAILABLE IN TOBACCO CLUB

This material is restricted to those who are involved in the business of the sale or distribution of tobacco who are aged 18 years or over. This material should not be made available to the public or sent to anyone else.

New Londis.indd 32

12/12/2022 21:50:25

villages located nearby who don’t have much else in the

behind, driven by the Jack’s ready meals. Shoppers love

way of a local shop,” Andy adds.

RETAILER PROFILE

“Grocery sales have tripled and chilled sales aren’t far the quality and the ‘2 for £6’ promotional mechanic is so powerful. I have one shopper who buys two ready meals

“It’s all running really well and it’s great to see the

every single night!

development showing such strong dividends already.

We’re now just focusing on putting the icing on the cake

“Multibuys are a very big driver of sales throughout the

and we have great confidence in the business going

store and thanks to the large storage space that we still

forward.

have at the rear of the site, I am able to bulk-buy lots of Londis’ strong long-term deals such as three bottles of ale

“The timing has all worked out so well. I’m certainly glad

for £5.50.”

we’ve made all these changes now, especially given how much energy costs have already risen by since we finished.

The value message – particularly multi-buys – are heavily

All our chillers now feature doors and are as efficient as

promoted throughout the store and are also a key driver

possible. All lighting has also been upgraded to more

of vape sales thanks to a successful ‘2 for £10’ offer on

energy-efficient LED models.

disposable Elf Bars.

“I’m expecting sales to really come into their own over the “I sell about 250 multibuys on Elf Bar alone each month,

coming weeks, especially the BWS as we head towards

with a great profit margin of more than 40%,” Andy says.

the festive season, as Londis has some fantastic deals on wine and beer.

“Shoppers are just so appreciative of what we’ve done.

We’ve totally changed the offer, catering not just to the

“There are definitely bags of reasons to feel optimistic.”

vast amounts of passing trade, but also to the many small

m

a Barh STORE INFO

Store name: Londis Barham Service Station, Canterbury Support manager: Andy Cox Size: 1,000sq ft I’m expecting sales to really come into their own over the coming weeks, especially the BWS as we head towards the festive season, as Londis has some fantastic deals on wine and beer.

Andy Cox Londis Barham

Staff: 11 Opening Hours: 6am-10pm Services: National Lottery, cashback, air, water, toilets

33 New Londis.indd 33

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SEASONAL UPDATE

Festive tipples

Get into the spirit Get on board with the key trends set to shape drinks sales this festive season and unwrap merry sales and profits.

The festive season is upon us and

PREMIUMISATION

bringing with it a sleigh-load of very merry opportunities for Londis retailers to put on a

With no current restrictions on socialising

show and set their drinks sales singing.

in any part of the UK, Christmas 2022 is promising to be one of the biggest and best

Helping them to do just that is Londis, which

in recent years, as shoppers look to celebrate

this year, is offering retailers a truly sparkling

in style – treating themselves and others

range to cater for all tastes, budgets and

to premium drinks, despite the spending

occasions.

squeeze.

Products will also be supported with a vast

Booker Category Lead for Wine & RTDs

variety of footfall-driving promotions and in

Mark Oldfield expects sparkling options,

fact this festive period, the number of Group

including Prosecco and Champagne, to shine

deals on beer and cider are up by 20% on last

particularly brightly this year and fortunately

year, while the number of wines and spirits on

Londis has a fantastic range to help them do

promotion has increased by a quarter.

so with options to suit all budgets. Londis shoppers seeking great-value sparkling

So, here’s a last-minute reminder about some

options can bag bottles of Dino Prosecco for

of the key products and big trends to be on

just £7.49, down from £9.99 (POR 10.04%

board with this year andyou’re your Christmas

per case of 6) while those with a penchant

and New Year sales rocking around the clock.

for more premium-priced options can treat themselves to a bottle of Lanson Black Label

Gin’s still in Despite speculation that the gin bubble would soon pop, the category continues to grow by 12.3% from a value perspective and 3.3% in terms of volume – so the signs remain strong for a juniperscented Christmas.

Gee up your gin sales by offering a good mix of flavoured products as well as more traditional London Dry gins from across the pricing spectrum to cater for all tastes and pockets.

[Nielsen 2022]

New Londis.indd 34

12/12/2022 21:50:27

£42.99 – offering retailers a POR of 10.82% per case of 6.

World Beers, Super Premium Ciders and Premium Ales, which are all growing ahead of the core category, according to Kantar Worldpanel data, also look set to sparkle as shoppers trade up their

Shake up your spirit sales Flavoured spirits, in particular vodka, are in demand at the moment – so retailers would do well to include these in their ranges.

Tropical fruit and floral flavours shone brightly over the summer months, while over the winter and festive period, dessert, spiced and coffee flavours could see an uptick in demand.

the big day itself.

If space is an issue, don’t feel you have to offer every flavour under the sun – just the core best-sellers, supported by any big new or Exclusive products.

In fact, according to Statista data from

Use the Londis POS to highlight your range and offers especially on Exclusive products.

tipples over the festive period and on

Molson Coors, one-fifth of UK adults would prefer to enjoy a premium beer alongside their Christmas dinner.

SEASONAL UPDATE

Champagne for £30.99 – down from

A growing number of Londis retailers are also investing in backlit spirit displays to give their ranges an extra edge.

Trend Alert!

Shoppers are snapping up sweeter wines

When it comes to wine, Booker’s Mark Oldfield says there’s one trend that’s more noticeable than all the rest: a move towards wines with sweeter taste profiles.

This trend lends itself to naturally sweeter Australian wines and Mark encourages retailers to make more of wines from down under in their stores.

“Australia is the biggest country in terms of sales volume so it’s really important that retailers also have a good core Australian offering across each of the price brackets,” he advises.

“Australian wines tend to offer that sweeter taste profile which a growing number of shoppers are looking for these days. They also tend to be more robust in terms of price and availability, which is key.”

Londis’ range of great-value Australian wines includes Jam Shed’s Shiraz, Rosé and Chardonnay variants, all currently available on promotion for an RSP of just £6 and a promotional POR of 15.17%.

FLAVOURS

segment at +51.9%, according to Nielsen data compiled for the premium

Shoppers’ seemingly insatiable appetite

Ciroc brand.

for new and exciting flavours continues to enliven the spirits category and

Andrew Scurrah, Booker Group

the festive season looks set to be no

Category lead for Spirits says: “Flavour

exception as in-home revellers seek to

development within spirits has been the

get creative with cocktails and spritzers.

overarching trend over the past couple of years and that’s still driving things.

Berry, citrus and tropical flavours,

Right now it’s flavoured vodka that is

such as raspberry, watermelon and

really on-trend.”

passionfruit have dominated the white spirit scene in 2022. This is especially

Some of the many special offers

true in vodka, where flavoured varieties

available on key spirit brands this festive

are currently the fastest-growing

season include 70cl bottles of Absolut

35 New Londis.indd 35

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FROM THE NO.1 RTD BRAND IN CONVENIENCE*

Midas code - M280629

Midas code - M280632

*Nielsen RTD Category & Supplier Defined Category Total UK £ Value MAT to 10.09.22

New 36 FP_V2.indd 1 WKDLondis.indd X Talking Shop

12/12/2022 21:50:28 30/09/2022 12:18

just £16.99, down from £22.29, offering retailers a promotional POR of 14.55% per case of 6.

SEASONAL UPDATE

Vanilla and Absolute Passionfruit for

Win big with wine Rack up merrier wine sales this festive season with Mark Oldfield’s top tips:

MULTIPACKS Multipack formats have been a key focus for many of the UK’s leading lager brands this year and the format certainly looks set to shine over the coming weeks, as shoppers come together for an array of different social and celebratory occasions.

Take-home formats have been growing steadily throughout 2022, according to IRI convenience data compiled for Molson Coors. In fact, chilled small multipacks now account for 72.8% of impulse lager sales.

Londis offers a great value range of multipacks to help shoppers share the good times including 4x330ml packs of Peroni and Corona Extra for just £5.75 (Promotional POR of 28.03% per case of 6) and 10x 440ml packs of Stella Artois and Strongbow for just £10.

Energise your sales and profits with Raptor

RANGE l Delist lines that aren’t working to make space for big sellers. l Offer a solid range across the key price points. l Follow the RSPs. l Sweeter wines are on trend, so try to reflect this in your range.

Australian wines are a great option.

MERCHANDISING l Have at least two or three facings of your bestselling wines. l Run the Londis promotions and support them with displays in prominent sites in your store like gondola ends. l Chill all white and rosé wines, where possible. l If space allows, why not create a dedicated festive display box?

UNLEASH THE

LOW TO NO With the number of consumers reducing their alcohol intake continuing to grow according to Kantar, offering a good balance of low and no alcoholic options is becoming increasingly important.

Londis retailers can also offer their shoppers bottles of Alcohol-Free Belle & Co Sparkling wine, which are on offer over the festive period for an RSP of just £3.50. Retailers can also make a promotional POR of 20.06% on cases of 6.

RTDS

Partied-out Christmas shoppers will also be able to

With their ultra-convenient formats,

re-energise tired minds and bodies this festive season

innovative flavours and disruptive style, the RTD category also looks set to

thanks to Booker’s launch of a brand new and ultra-

help stores ring up additional sales and

competitive own-label energy drinks brand.

NEW

Available through Booker and BRP now, Raptor has

NEW ENERGY DRI

NK 50% POR

been launched in three on-trend flavours – matched to bestselling branded energy drinks.

profits this year.

Londis’ range includes a variety of bestselling RTDs including Captain Morgan

Flavours in the new Raptor range include Orange and Mango; Tropical

Original Spiced Gold Rum & Cola,

Cherry; and Citrus, in line with shopper demand for fruity and tropical

Smirnoff Raspberry Crush and Gordon’s

flavours.

Premium Pink Gin and Lemonade,

Price-marked at just £1, each can also offers Londis retailers an equally energising POR of 51.1%.

The new Raptor range is also fully HFSS compliant.

all of which are available on an ‘Any 3 for £5.50’ deal offering retailers a promotional POR of 36.30% on case sizes of 12.

37 New Londis.indd 37

12/12/2022 21:50:30

MORE CH MORE S

COCONUT 250ml

SUGARFREE 250ml

ZERO 250ml

ENERGY 250ml

SU 2

RED BULL 250 SEE SALES FLY. STO

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12/12/2022 21:50:31 14/07/2022 14:55

CHOICES. E SALES.

SUMMER 250ml

GREEN 250ml

RED 250ml

TROPICAL 250ml

ULL 250ml RANGE. FLY. STOCK UP TODAY.

New Londis.indd 39 12079RB_Londis_Double Page Ad_420x280mm.indd 3

12/12/2022 21:50:32 14/07/2022 14:55

NICOTINE POUCHES THE NEW WAY TO ENJOY NICOTINE

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Excellent

12/12/2022 21:50:32

JACK'S UPDATE

Quality that counts

Unwrap merrier sales and profits with Jack’s

Londis retailers now have access to an even broader range of quality products from the great value Jack’s brand. be keener than ever to bolster their baskets with great quality every day products that offer fantastic value for money.

Cue the Jack’s own brand range, which has continued to grow over recent weeks with new lines added across key every day categories including pet, domestic and ambient products.

Further Jack’s-branded first aid and personal care products are also set to launch in the new year.

From crunchy apples to crumbly pies and warming ready meals, the Jack’s range now

Social selling Social media is another great medium through which to shout about the fantastic array of quality Jack’s products and great promotions available in store.

Platforms such as Facebook, Instagram and TikTok can help you to reach shoppers wherever they are, be that at home, on the bus or at work.

covers each of the key product categories that shoppers look for in a quality convenience offer.

As Londis News went to press 454 Jack’s products had been launched, representing The festive season is

92%, of the entire range of 496 great- value

well and truly upon

lines that will be available to Londis retailers.

us with shoppers up and down the country

The vast majority of products in the Jack’s

decking their halls and

range are price-marked, reinforcing shoppers’

baskets with an array of

trust and confidence in the range.

festive frivolities.

Products are also supported by a wide array of

Booker offers a wealth of social media assets to help you showcase your Jack’s range, making it as easy as pie to create high-impact posts.

For more information and advice, ask your friendly RDM.

However, while spend

different promotions, including show-stopping

on sparkling wines,

‘2 for’ deals across many categories.

premium beers and indulgent treats may

And of course, Jack’s offers far more than just

well be up, the current

great-value for money from a trusted and well-

squeeze on consumer

known brand. Quality is also a major string

spending is likely to

to the brand’s bow and a key driver of repeat

mean that shoppers will

purchases, according to Londis retailers.

41 New Londis.indd 41

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12/12/2022 21:50:34

JACK’S UPDATE

Plump up your profits Shoppers are certainly not the only ones to benefit from the Jack’s brand, with many products in the range offering strong POR’s of more than 40%.

PRODUCT

CASE SIZE

WSP

RSP

POR

Jack’s 20 Swing Bin Liners Tie Handle

12x20

£9.39

£1.69

44.4%

Jacks 60 Sandwich Bags 10x60 £6.69

£1.39

41.4%

Jack’s Cat Cuts In Jelly with Salmon

12x415g

£4.65

£0.79

41.1%

Jack’s Meaty Sticks with Beef

14x100g

£5.69

£0.85

42.6%

Andy Cox of Londis Barham Service

mechanic is so powerful. I have one

Station in Canterbury says: “Footfall

shopper who buys two ready meals

and sales have been soaring since we

every single night!”

extended store earlier this year and expanded our range of fresh and chilled

Strong retailer POR’s are of course

foods as well as groceries and impulse

another major boon. While most Jack’s

lines in the process.

lines deliver at least 30% POR, a high volume of the 380 products already

“The Jack’s brand is playing a major role,

launched also carry even juicier POR’s

with shoppers increasingly buying into it

of more than 40%, with some, such as

in greater numbers and volumes.

Jack’s Pedal Bin Liners offering as much as 55.7%!

“The fact that products so clearly state that they are ‘part of the Tesco family’ helps to boost trust in the brand which is reinforced as soon as shoppers try the products – I get great feedback on how good the products taste. The value for money price points are the icing on the cake.

Our grocery sales have tripled and chilled sales aren’t far behind, driven by the Jack’s ready meals including pizzas and pasta dishes. Shoppers love the

“The Jack’s brand is now available across all the key categories and helping us to drive footfall and sales across the store.

“Products now have excellent stand-out on shelf, especially when supported with the eye-catching POS including the sky-blue shelf labels and ‘Proud to Stock Jack’s Products’ tickets.

“We also have a large Jack’s banner outside the store which showcases the range and highlights the fact that it’s ‘part of the Tesco family.’

“Shoppers love how the products looks and are so pleased with the quality too, especially the fresh and chilled products such as the potatoes which I get particularly good feedback about.”

Jas Singh, Londis Stourbridge Road, Dudley

quality and the ‘2 for £6’ promotional

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19078 GMILLS Christmas Jus Rol ad.pdf

1

09/11/2022

09:48

C

M

Y

CM

MY

CY

CMY

K

New Londis.indd 44

M209002

CHILLED JR PUFF PASTRY SHEET

M206032

CHILLED SHORTCRUST PASTRY SHEET

12/12/2022 21:50:36

AMERICAN CANDY

Sweet success

American dreams

Candy products from across the pond can help you make an even bigger splash this festive season and beyond.

American Beauties Top tips to make the most of your American Candy display l American Candy displays can be a great way to create excitement on your shop floor.

Be sure to support your range with the relevant in-store signage and POS to make it pop. l American Candy lines tend to be fast sellers, so be sure to keep a close eye on availability and fill gaps on shelves quickly to keep your display looking at its best. l Review your range regularly to ensure that every inch of space is working as hard as it can be. l American Candy lends itself perfectly to promotions on social media. Think about supporting new products and bestselling lines with social content including images, reviews and in-store videos to build excitement.

From shaking up soft drinks-to go-to

flavour and texture combinations –

giving crisps and snacks a whole lot of

dirty dishwasher flavoured Jelly Bean

extra bite and whipping up food-to-go,

anyone? – American Candy brands

American brands are continuing to take

continue to offer shoppers a taste of

the UK convenience sector by storm.

lightness and fun in what are still for many people, quite uncertain times.

One category where the power and pull of US brands continues to be

In fact, according to research from

felt particularly strongly is of course

The

confectionery.

shoppers agree that practising self-care

Hershey

Company,

35%

of

includes enjoying sweet treats and or Despite the cost-of-living crisis and the

indulgences.

need for many shoppers to rein in their spending, Londis retailers from across

“Candies and other sweet treats play

the country are still reporting sweet

many different roles in consumers’

sales of often pricier ‘American Candy’

self-care experiences – ranging from

products, as shoppers remain keen to

a reward, to being an instant mood

buy into their added-value propositions

lifter or a source of comfort on rough

and innovative and engaging flavours

days,” a spokesperson for The Hershey

and formats.

Company says. “Sweet treats can also be a way to indulge in moderation or help

With their vibrant, joyful packaging

shoppers “break out of monotony,” they

and exciting and often surprising

add.

45 New Londis.indd 45

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You’ve got the Christmas spirit...

We’ve got the tonic.

M202554

Lifting the nation’s spirits Since 1783 M202553

© 2022 European Refreshments UC. All rights reserved. SCHWEPPES is a registered trade mark of European Refreshments UC. New Londis.indd 46

Stock up today.

12/12/2022 21:50:41

AMERICAN CONFECTIONERY

Tasty Takeaways There’s no typical shopper who buys into American Candy, it really has quite a broad appeal and the different types of products appeal to an equally broad range of tastes – from sweet & sour to sweet & salty, fruit or more dessert flavours.

l Even a small range of American Candy can create welcome excitement on the shop floor. Londis retailers have access to a range of best-selling SKUs to help retailers build an eye-catching offer whatever their store size. l American Candy products don’t just appeal to teens! Older shoppers also buy into the category too for gifting and nostalgic reasons. l American Candy products tend to command higher price points than their UK counterparts – and higher PORs too. Londis retailers can make a minimum of 27% POR, with some products in Londis’ range offering as much as 38.2%!

Arjan Mehr, Londis Great Hollands

l The imminent festive season is sure to give American Candy brands a further boost, as shoppers snap up more products for stocking fillers, gifts and fun treats to share with friends and family.

also

forecourt store in Chaxhill, Gloucestershire,

guaranteed to give American Candy brands a

in a bid to introduce a raft of new footfall-

further boost, with shoppers expected to bag

driving

even more of the sweet treats over the coming

American Candy.

The

imminent

festive

season

is

product

categories

including

we now offer.”

Arjan Mehr of Londis Great Hollands in Bracknell is also reporting sweet success with American confectionery lines and expects

weeks as they stock up on stocking fillers and The new 1,800sq ft store now features a

to see sales jump in the lead to Christmas as

whole eight shelves dedicated to top-selling

shoppers snap products up for stocking fillers,

Helping retailers to make the very most of

American Candy lines – including products

gifts, sharing occasions and of course for

the American Candy trend, Londis offers a

from the Reese’s and Hershey brands.

personal enjoyment.

US brands, including Hershey, Reese’s, Jelly

As Jey explains, the new range has helped to

“There’s no typical shopper who buys into

Belly and Mike & Ike.

attract an entirely new type of shopper to the

American Candy, it has a very broad appeal.

fun-filled sharing formats.

compelling range of bestselling lines from key

store.

“My only word of warning is that the category

All items in the range give retailers the opportunity to bag minimum PORs of 27%,

“When the store reopened featuring American

does require careful management to ensure

with some products, such as Reese’s Sticks,

Candy, we suddenly started seeing lots of new

that availability remains strong. Lines sell fast,

offering as much as 38.2%!

younger shoppers coming in where previously

especially at this time of year and you have to

we had mainly attracted older generations and

keep on top of it to keep the range looking at

top-up shoppers,” he says.

its best,” he adds.

From Sweet & Salty to Sweet & Sour and Tropical, all of the products within the expertly-honed range tap into the key trends

“When we first relaunched the store in May,

driving shopper demand at the moment.

we were placing one American confectionery order every two weeks but we are now

One Londis store which is certainly bagging

placing one large order every single week

bigger and better footfall, sales and profits due

and sometimes having to top up at our local

to its new range of American Candy products

Booker branch.

is Londis Chaxhill Service Station in Westbury on Severn.

“Shoppers can’t get enough of it; it’s definitely a big footfall driver and the profits are brilliant

Earlier this year, Jeyathasan Navaratnam and

too. It also looks really nice on shelf and adds

his wife Gaya doubled the size of their small

to the vibrant new shopping experience that

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M267782

M271992

0

M222845

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12/12/2022 21:50:52

Top new products Every issue we bring you the latest product launches from your favourite suppliers

HOVIS SIMPLE WHITE

GROUP EXCLUSIVE!

Case size: 1 x 800g WSP: £1.05 93p RSP: £1.39

£1.25

POR: 24.5%

£1.25

Promo RSP!

RAPTOR ENERGY ORANGE MANGO / TROPICAL CHERRY / CITRUS

GROUP EXCLUSIVE!

MADRI EXCEPCIONAL Case Size: 10 x 440ml WSP: £9.59

Case Size: 12 x 500ml RSP: WSP: £4.99 RSP:

£1.00

£13.99

POR: 17.7%

POR: 51.1%

51.1% POR

49 New Londis.indd 49

12/12/2022 21:50:54

HALF PRICE

£2 TO £1

tasty

balanced meal No Added Sugar

New Londis.indd 50

23

Vits & Mins

15g Protein*

226 KCAL*

12/12/2022 21:50:57

Top new products Every issue we bring you the latest product launches from your favourite suppliers

TGI FRIDAY'S BBQ BEEF BRISKET

TGI FRIDAY'S BBQ PORK RIBS

Case Size 6 x 400g

Case Size 6 x 450g

WSP: £26.34

WSP: £26.34

RSP:

£5.49

RSP:

POR: 20.0%

£5.49

POR: 20.0%

TGI FRIDAY'S BUFFALO CHICKEN WINGS Case Size 6 x 500g WSP: £21.54 RSP:

£4.49

POR: 20.0%

ELUX DISPOSABLE BAR – 6 VARIANTS Case Size: 10 x Sgl WSP: £25.74 RSP:

£5.99

POR: 48.4%

48.4% POR

51 New Londis.indd 51

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* Kantar WPO – Total Market, Total Coffee, Total Tassimo Buyers (000s) w/e 04.09.22

New Londis.indd 52

12/12/2022 21:50:58

Londis is reminding retailers that they can add 2% to their POR to their sales of leading tobacco products by joining the Londis Tobacco Club - and that they must sell the lines at RSP.

PRICES DOWN

Sell at RSP, increase profits by 2%

New Tobacco Club lines CHESTERFIELD

NOW CHEAPEST ON DISPLAY

Case size: 10 x 20s WSP: £74.92 £73.33 RSP: £9.54 POR: 5.8% 7.8%

MARLBORO GOLD ROLLING TOBACCO

Londis Tobacco Club RSPs l Increase footfall l Competitive RSPs l Lower WSPs l Improved PORs

Case size: 5x30g WSP: £47.78 £44.17

must be at or below the manufacturer’s RSP to comply with Tobacco Club T&Cs.

RSP: £13.02 POR: 11.9% 13.9%

As energy and fuel costs continue

Gold Rolling Tobacco lines benefit

to challenge retailers, Londis is

from reduced WSPs which help

reminding retailers that they can

deliver the POR increases on every

secure an additional 2% POR

pack sold.

on leading tobacco products by joining the Londis Tobacco Club -

To take advantage of the Londis

and is reminding retailers too that

Tobacco Club and benefit from

they must sell the Tobacco Club

reduced WSPs, all that retailers

lines at RSP in order to be eligible

have to do is sign up and agree to

for the bonus POR.

sell the qualifying lines at RSP or below.

The Londis Tobacco Club was

NOW CHEAPEST ON DISPLAY

recently expanded with the

The lower WSPs are charged on

addition of five new lines, offering

invoice so there are no credits

Londis retailers even more

required. It couldn’t be simpler.

opportunities to add an extra 2% POR on their tobacco sales.

To find out more about the Londis Tobacco Club or to sign up, speak

The new Chesterfield and Marlboro

to your RDM today.

53 New Londis.indd 53

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England, Wales, and Scotland, 18+ only. Promotional Period 12:00 02/11/2022 – 23:59 03/01/2023. Purchase necessary. Internet access required. To automatically ente Visit https://www.britvic.com/terms-and-conditions/ for full terms &

New Londis.indd 54 31958 Britvic Pepsi Gold Can Londis Trade Ad 420x280_V2.indd 1

12/12/2022 21:51:00

automatically enter prize draw, purchase 10 cases Pepsi Max MP24 or Pepsi Max Cherry MP24 at a participating Booker Depot in one transaction. Prizes: 5 x £1,000. ons/ for full terms & prize details. Promoter: Britvic Soft Drinks Ltd.

New Londis.indd 55

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CATEGORY CATCH-UP

Power up your sales

Electric opportunity The UK’s dynamic vape sector has experienced some major shifts in 2022 providing excellent opportunities for retailers who have their finger on the pulse.

When it comes to dynamism in the convenience sector, there’s few categories quite as electric as vape at the moment.

With a current estimated value of well over £1.2bn in the UK and more than 30% of sales being made in traditional retail, according to Imperial Tobacco, vape products are well on their way to becoming one of the biggest footfall and profit-drivers in local stores.

Growth has skyrocketed over the last 12 months, with 4.3 million people in Great Britain now using e-cigarettes – equivalent to 8.3% of the entire adult population.

This growth, according to ASH and YouGov’s latest Smokefree GB survey, is being driven by the mounting number of adult smokers continuing to switch to vape products for health and cost reasons.

NEWSFLASH! LOST MARY BM600 Case size: 10xsingle Flavours: 6

The peak age group for e-cigarette use has also experienced a massive shift, with 18-24 year olds now the largest users of

WSP: £27.26 RSP: £5.99 POR: 45.3%

e-cigarettes at 11%, up from 5% in 2021.

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The significant growth in the volume of 18-24 year olds now vaping, instead of smoking, has also led to a dramatic shift in the type of vape products being used and purchased.

Use of disposable vapes has soared from 2.3% in 2021 to 15% in 2022 and that growth is showing no signs of slowing as we head towards 2023.

Usage of devices which use pre-filled pods and cartridges meanwhile, has remained at a strong and stable 17%.

Given the amount of change experienced by the vape market in the past 12 months, keeping on top of the key vape trends has never been so important for local retailers.

VAPING

“The vape category is playing an increasingly important role in our store, with sales being driven by disposable brands such as Elf Bar and Geek Bar. I tend to support disposables with strong promotions, such as ‘2 for £10’ on Elf Bars and I sell about 250 multibuys a month with a great profit margin of more than 40%.

“Because of the deals, lots of vapers will buy between four to six bars at a time, and they buy them in a wide range of different flavours so that they can chop and change. Fruity flavours such as Watermelon and Berry flavours are by far the most popular though.

“I’ve also just taken on a new range of disposable vapes from the Lost Mary brand and they have been flying – they look quite different from all the other bar formats out there so lots of vapers have been keen to give them a try. Because of the vapes my margin on tobacco has now crept up to just under 16%, whereas a year ago it was closer to 7% so that really shows the strength of the category.”

Andy Cox, Londis Barham, Canterbury

Londis News is here to help with even more insights and top tips to keep sales on track and profits in the fast lane.

Londis is also supporting with its highlycompetitive range which now includes even more choice thanks to recent new additions.

A year of opportunities The UK’s dynamic vape market offers a fantastic opportunity to generate year-round sales but there are also an array of key times and annual campaigns that retailers can get on board with to really supercharge footfall, sales and profits.

Helping retailers to make even more of the lucrative disposable market, Londis has bolstered its range with the addition of new brand Elux.

Elux vapes are available to Londis retailers now in a range of six on-trend flavours including Sweet Blueberry Ice,

ELUX BAR 600 Case size: 10xsingle Flavours: 6 WSP: £25.74 RSP: £5.99 POR: 48.4%

In 2023 these will include: l New year quitting opportunity: The first few months of 2023 will provide retailers with a sizeable opportunity to boost vape sales by helping the many existing smokers who will be looking to quit tobacco with the use of a vape. l VApril: Run by the UK Vaping Industry Association (UKVIA) the annual VApril campaign will run throughout the month of April to help educate smokers on how to successfully quit conventional cigarettes by transitioning to vaping. l Stoptober: The government-led national smoking cessation campaign will run throughout the month of October, working hard to promote the message that “nicotine vaping is one of the most effective tools for quitting smoking.”

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New Londis.indd 58 Untitled-1 1

12/12/2022 24/11/2022 21:51:02 14:51:53

VAPING

Usage and awareness of e-cigarettes l Three million people in Great Britain now use e-cigarettes.

Sweet Watermelon Ice and Pink Lemonade.

Londis has also bolstered its range of refillable vape products with the addition of

The new range of bars also includes a

BAT’s Vuse2 e Pod. Each pack contains two

variety of unique flavours such as ‘Tiger

pre-filled ‘e pods’ which offer vapers up to

Blood,’ which offers a fruity, energy drink

1,900 puffs.

l 57% of current vapers are exsmokers. l Only 1.3% of never smokers are current vapers, amounting

flavour.

The range is available to Londis retailers in

to 8.1% of vapers.

Each disposable bar also offers 600 puffs.

six flavours with each pack offering a POR

l Only 28% of adult

If sold at the RSP of £5.99, each case of

of 23.3% if sold at the RSP of of £6.99.

tried a vape in 2022

10 Elux vapes also offers retailers a POR of 48.4%.

smokers had never

A new range of Elfbar pods are also

– down on 2021.

available. New Elfa Pods come in a choice

l 63% of vapers who

And that’s not all! Londis retailers also have

of seven bestselling flavours including

no longer smoke

access to a new range of disposable vapes

flavour of the moment Watermelon.

find vaping more or equally satisfying as

from the Lost Mary brand.

Each pack contains two pre-filled pods Lost Mary BM600 vapes deliver “a sweet

containing 20mg of nicotine salts for an

and cool” taste in a uniquely-shaped

RSP of £5.99 offering retailers a juicy POR

format. Each disposable offers 600 puffs

of 39.3%.

smoking.

(Source: Smokefree GB survey, YouGov March 2022)

and features 20mg nicotine salts.

FLAVOUR OF THE MOMENT The popularity of fruity flavoured vapes has continued to soar in the last 12 months, latest data from the SmokeFree GB Survey reveals.

Fruit flavours now account for the lion’s share of usage at 41%, followed by menthol at 19%.

Usage of tobacco flavoured vapes, which in 2015 were the most popular flavour, has fallen to 15%.

Only 1.1% of vapers report using tobacco/menthol flavoured products and only very few report using

products with no flavour.

Over the course of 2022, tropical and berry flavours, such as Watermelon, Mango, Cherry, Raspberry and Blueberry experienced strong sales, with the trend expected to last into the new year.

The Government’s Nicotine Vaping Evidence Update 2022 also said that there was “some evidence to suggest that non-tobacco flavours, particularly sweet flavours, may play a positive role in helping people switch from smoking to vaping”.

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STOCK UP NOW AHEAD OF A BUSY FOOTBALL SEASON!

#1 TORTILLA CHIP BRAND!

*Source: Salesout, Foodservice, Snacks, MAT L52W, W/E 24.04.2022

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GOOD HOUSEKEEPING

New Year, fresh start

Facing the future There’s no better time than the early New Year to take an objective look at your store to ensure that your range, service and offer is tip-top and your business is on track for the year ahead. Londis News offers some tips on where to start.

For retailers and shoppers alike, the start

step back and trying to see your store the

of a new year has always represented a

way your shoppers do, then drawing up a

great opportunity to regroup, refresh and

list of what you’re doing well, and where

refocus.

there could be room for improvement.

Following the festive frenzy, January is

That could be as simple as a spring

traditionally a quieter trading month for

clean, a re-merchandise, or a lick of

retail businesses, making it the perfect

paint, or it could mean instigating a

period for retailers to take the time to

new programme of online staff training

look at their stores through fresh and

or checking that all hygiene, health and

objective eyes.

safety documentation and rules are in place.

One great way to do that is by taking a

Exterior The best place to start is outside as that’s the first thing new and existing shoppers see when they visit your store – and first impressions count: l Is the signage neat, tidy and clean? l Are all posters up to date and in good condition? l Has the exterior been swept and is it litter-free? l Do the exterior walls need fresh paint or professional cleaning? l Are the windows clean, tidy and free of clutter? l Do you have a bin available for

Interior Once your shoppers step inside, what is the first thing they see? Does it make a good impression. Walk around just the way a shopper would and ask yourself: l Are the floors and ceilings clean and mark free? l Are aisles easy to navigate for shoppers with mobility issues or prams? l Do all the lights work? l Are the shelves clean and well merchandised? l Is all in-store signage and POS up to date and in good condition?

shoppers?

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NO.1 WASHING UP LIQUID BRAND IN THE UK* • 6 out of 10 household buy Fairy washing-up liquid in a year* • 69% of category value is spent on Fairy*

M280467

M280416

M280466

*Source: Kantar Worldpanel – Hand Dish Cleaners category – Great Britain, past 52 weeks ending 2nd October 2022

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With the basics dealt with, it’s time to move onto more complex areas. Health, safe and legal are massively important issues and no more so than if you operate a hot food-to-go counter. Areas to pay particular attention to are those with specific hygiene challenges like milk chillers and hot and cold food storage and preparation

GOOD HOUSEKEEPING

Health, Safe and Legal

areas. l Is the milk chiller spotlessly clean? l Have any hot food storage units been deep cleaned One store owner who will most certainly be looking to use the post-Christmas lull wisely is Jas Singh of Londis Stourbridge Road. He’s recently appointed a full-time cleaner to ensure that the store constantly “looks the part”.

recently? l Have all chillers been serviced as specified by the manufacturer? l Are your temperature checks up to date, accurate and within safe guidelines?

“It’s not just about the interior though,” Jas says. “Our

l Has the shelving in the soft drinks cabinet been

location on a busy main road with lots of other competition

thoroughly cleaned to remove sticky residues?

means we always need to look at our best from the outside

l What about your food prep areas? It is a legal

too. “Looking at the store from a shopper’s point of view is important: is the exterior clean, is the signage in good condition, and up to date?

requirement that these must be cleaned/sanitised then left for 30 seconds before using again. l Is your EHO certificate displayed as it should be? l Is your CleanPro+ manual available to staff, and are

“Taking that little bit of extra time to really focus on ensuring that every box is ticked is certainly well worth it,” he says.

they aware of it? l For products that you yourself package for sale, is the ingredient labelling fully compliant with Natasha’s

Londis News is here to help you tick those boxes too, with

Law?

some key tips and advice to get your store ship shape for 2023.

Store teams Clearly, one of the most important factors on how shoppers judge your store is your team. Some basic questions to ask yourself include: l Are the uniforms grubby or past their best? l Do the staff greet every shopper with a hello and a smile? l Are staff that handle food wearing the appropriate aprons, bibs, gloves and hair nets?

Storage areas While the shopper-facing parts of the store naturally get the most attention, it’s still vital that all storage areas are kept in good shape to avoid accidents, hygiene issues and out of date stock. Ask yourself: l Are the floor areas of any store spaces clean, tidy and trip hazard-free? l Has all shelving been checked recently to ensure it’s safe and sound? l Has all the stock in the storage room been rotated properly to avoid out of date stock and wastage? l Do all the lights in the storage spaces work? l Could reconfiguring the stockroom make restocking of the shopfloor easier and quicker?

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VIEWPOINT: ACS

Make your voice heard

Vaping vigilance

required

ACS has highlighted its official guidance to help independent retailers stay the right side of the law when managing sales in the complex vaping category.

When a convenience store opens, the first and

a maximum capacity of 2ml on an e-cigarette

most important responsibility of that retailer

tank, and a maximum of 10ml of e-liquid

is to ensure that all the products they sell are

for refill containers. The 2ml limit equates

legal, and that they’re only sold to customers

to around 600 ‘puffs’, which tends to be the

who are of legal age to purchase them. We

measure for which most consumers judge

believe that, as a whole, the convenience

these products by. Vapes that claim to

sector has a very strong record on responsible

provide significantly more usage than that are

retailing, due in no small part to the successful

not legal to sell in the UK, but you don’t have

implementation of Challenge 25 as an age-

to go far to see products advertising 3,000

checking procedure not just for alcohol, but

puffs in one disposable device.

for all age-restricted products.

One of the fastest-growing categories in the convenience sector is the e-cigarette or vaping market. With great margins, lots of customer interest and a huge range of product SKUs on offer, vapes

“The most common illegal vaping product being sold is one that is essentially larger than it is allowed to be.”

Promoting responsible retailing is at the heart of what we do at ACS, through our partnership with Surrey and Buckinghamshire Trading Standards to provide Assured Advice on age restricted products, our work with CAP (Community Alcohol

are now on the shelves of the majority of stores after being a pretty niche

Partnerships) to reduce local alcohol harm,

product just a few years ago. To help retailers

with the Proof of Age Standards Scheme

with this category, we have a dedicated

(PASS) to accredit forms of ID, and our

Assured Advice guide, highlighting the

engagement with Government on regulations

importance of a robust age-restricted sales

affecting all age-restricted categories.

policy such as Challenge 25, as well as

We have a wide range of resources

detailed guidance on the types of products

available on our website to support you

that are (and aren’t) legal to sell.

and your colleagues in implementing and communicating a robust age restricted sales

The most common illegal product being

policy.

sold is one that is essentially larger than it is allowed to be. The Tobacco and Related

Visit our website for the latest guidance and

Products Regulations introduced in 2016 put

please get in touch if you have any questions.

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QUALITY VIRGINIA TOBACCO BLEND Available in 4 variants

Now available in

Tobacco Club This material is restricted to those who are involved in the business of the sale or distribution of tobacco who are aged 18 years or over. This material should not be made available to the public or sent to anyone else.

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LET'S CELEBRATE

with our new members and longstanding partners

New stores

Londis – Seaton Seaton, Devon

Londis - Winsford Gateway Winsford, Cheshire

Londis - Spofforth Deli Harrogate, North Yorkshire

Rontec - Snd Westfield Bradford, West Yorkshire

Londis - The Village Store Sandhurst, Kent

Londis - Cricklade Road Swindon, Wiltshire

Shell – Chase Biscester, Oxfordshire

Londis - Aylesbury Service Station Aylesbury, Buckinghamshire

Londis - Park Garage Whalley New Road, Lancashire

Londis - Bradley Stores Newton Abbot, Devon

Worlingworth General Store Worlingworth, Suffolk

Londis - Grange Farm Northampton, Northamptonshire

Londis - White Cliffs Dover, Kent

Londis - Polbeth Service Station Glasgow, Lanarkshire

Londis - Newbury Park Newbury Park,Ilford, Essex

Winchester Urban Express Winchester, Hampshire

Londis - Rangers Service Station Colchester, Essex

Londis - Lockwood Square London, Greater London

Londis – Farnworth Bolton, Greater Manchester

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12/12/2022 21:51:30

EN J OY T H E REFRESHING ITA L I A N TAS T E THIS CHRISTMAS #1

Gluten Free 4pk*

#1 4pk*

NEW

Peroni Nastro Azzurro Gluten Free 4 x 330ml £4.75 £5.50 M227505

Peroni Nastro Azzurro 4 x 330ml £5.75 £5.50 M278717 M210966

Peroni Nastro Azzurro 0.0 ALC. 4 x 330ml £4.00 £3.50 M276878

*Dunhumby – Shopper Performance Report. 34 week(s) from 04/01/2021 to 29/08/2021. Peroni Nastro Azzurro Gluten Free #1 4 pk in sales and Peroni Nastro Azzurro #1 4 pk for customer penetration and numbers.

New Londis.indd AS009377 Asahi 68 Londis PNA Full Page Ad 210x280 - 3mm Bleed_S3.indd 1

12/12/2022 21:51:30 04/10/2022 11:08

Many happy returns to all those celebrating their time with us. More than just a brand, Londis is a family of like-minded convenience retailers whose focus is to provide a much-needed service to their local community

5

1

5

2

YEARS

YEARS

5

3

YEARS

Londis Hornsey Road London, Greater London

5

20

Exelby Services A19 North Northallerton, North Yorkshire

5

21

Exelby Services A19 South Northallerton, North Yorkshire

22

Golden Fleece Services Nr Carlisle, Cumbria

5

23

Whitwood Services Castleford, West Yorkshire

5

24

Londis Willow Fields Basildon, Essex

5

25

Sangha News Cradley Heath, West Midlands

5

26

Elior -Digby Stuart College Roehampton Lane, Greater London

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27

Londis Fair Price Slough, Berkshire

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Londis Oxted Oxted, Surrey

Applegreen Corkickle Whitehaven, Cumbria

10

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Eltham Park Londis Eltham, Greater London

Londis - Boston Road Hanwell, Greater London

10

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Troopers Lodge Filling Station Morton In Marsh, Gloucestershire

K L Food & Wine Twickenham, Middlesex

10

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Londis Darwen Darwen, Lancashire

Londis Worthing Worthing, West Sussex

15

32

St Blazey Service Station Par, Cornwall

Fison Way Self Serve Thetford, Norfolk

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33

Londis Barking Barking, Essex

Stanton Self Service Bury St Edmunds, Suffolk

20

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M’s Newsagent London, Greater, London

Londis Watford Road Harrow Harrow, Middlesex

20

35

Glen View Stores Burnley, Lancashire

Countrywise Mayfield, East Sussex

25

36

Stokesley Motors Middlesborough, North Yorkshire

Londis Maidstone Maidstone, Kent Londis – Hoghton Preston, Lancashire Londis - St Annes Road Blackpool, Lancashire

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Coneygarth Services Northallerton, North Yorkshire

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Londis – Ravensthorpe Dewsbury, West Yorkshire

YEARS

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YEARS

YEARS

YEARS

YEARS

YEARS

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YEARS

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Londis - Otley Road Bradford, West Yorkshire Sedlescombe Post Office & Store Battle, East Sussex Mediterranean Supermarket Welling, Kent Blackwood Service Station Blackwood, Gwent Londis Rectory Road Basildon Basildon, Essex

YEARS

YEARS

5

YEARS

YEARS

YEARS

YEARS

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YEARS

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YEARS

YEARS

LONDIS BIRTHDAYS

Londis birthdays

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s i d n o L the m u r o F l i Reta

RETAILER FORUM

. .. r e h t e g o t g in Work

NATALIE LIGHTFOOT

Londis, Lanarkshire, Glasgow Tel: 0141 7710490 Mobile: 07915 059101 Email: londis.solo@hotmail.com

JAMIE WOOD

St. Michael’s Services, Dumfries Tel: 01387 254304 Mobile: 07759 260621 Email: stmichaelsservicesltd@gmail.com

BEN SIMONS

TERRY CATON

Tel: 01367 252202 Mobile: 07901 711659 Email: ben@oxringltd.com

Tel: 01246 208565 Mobile: 07769 644853 Email: tcaton.londis@gmail.com

Londis, Lechlade, Gloucestershire

Londis, Chesterfield, Derbyshire

ASHTON GARDNER

Gardner Garages, Cheltenham, Gloucestershire Mobile: 07826 857797 Email: ashton@gardnergarages.co.uk

SARAH COPE

Londis, Lynton, Devon Tel: 01598 753326 Mobile: 07808 831379 Email: scope71@hotmail.co.uk

ROGER PERRY

Londis, East Riding, Yorkshire Tel: 01964 544200 Mobile: 07786 330164 Email: perryroger9@aol.com

ARJAN MEHR

Londis, Bracknell, Berkshire Tel: 01344 425565 Mobile: 07710 567008 Email: arjanmehr@aol.com

ALPESH PATEL Londis, London N4

STEVE BASSETT

Londis, Weymouth, Dorset Mobile: 07875 286657 Email: steedthrust@googlemail.com

Supporting the Londis retail family!

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Tel: 020 8340 1919 Mobile: 07939 944557 Email: alpeshspatel@hotmail.com

We are always happy to hear from you, so please give us a call or send us a message on our contact details above…

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