DJ ALEXANDER
Q1 QUARTERLY REPORT
Market Appraisals
Instructions
Source Lettings Homepage 0 Instant Valuation 49 Leadoo 77 My Account 8 Rightmove 12 On The Market 27 Zoopla 1 Total 174
Source Number of Instructions Monthly Cost Instruction Fee Revenue ROI Website 10 £2445 00 £22776 60 £831 56% Rightmove 3 £7800.00 £4231 80 -45 75% On The Market 0 £3300.00 £0.00 -100% Zoopla 0 £6600.00 £0.00 -100%
Landlord Acquisition
Lead Sources
Source Number of Valuation Enquiries Monthly Cost Cost Per Valuation Website 53 £2445 00 £46 12 Rightmove 2 £7800.00 £3900 On The Market 1 £3300 00 £3300 Zoopla 0 £6600 00 £0
Valuation enquiries from Leadoo = 43
Landlord Acquisition
Social Media
A Facebook post series advising landlords with our top tips when buying to let.
Monthly posts with the main message and call to action is to book a valuation.
Highlighting Glasgow and Edinburgh to be within the top 10 buy-to-let hot spots within the UK.
First post for the switch campaign with the hero message and showcasing the lifestyle/ billboard artwork.
Source Sales Homepage 2 Instant Valuation 46 Leadoo 103 My Account 1 Rightmove 115 On The Market 84 Zoopla 49 Total 400
Source Number of Valuation Enquiries Monthly Cost Cost Per Valuation Website 56 £2445.00 £43.66 Rightmove 3 £17,250 00 £5750 On The Market 0 £3300 00 £0 Zoopla 2 £2250 00 £1125
Source Number of Instructions Monthly Cost Instruction Fee Revenue ROI Website 17 £2445.00 £46,270.00 1792.43% Rightmove 2 £17,250.0 0 £2000.00 -88.41% On The Market 0 £3300.00 £0 00 -100% Zoopla 0 £2250 00 £0 00 -100%
Vendor Acquisition
Lead Sources
Market Appraisals
Instructions Valuation enquiries from Leadoo = 107
Vendor Acquisition Spectre
Total Spend for sales: 1,263 credits
Total spend for lettings: 858 credits
Letters Sent:
Regular Letters: 0
TwentyTwenty (not on the market): 1,023
TwentyTwenty (on the market): 70
Total: 1,093
wenty
Vendor Acquisition
Social Media
Monthly posts with the main message and call to action is to book a valuation.
Valentine’s Day post promoting our property ‘matchmaking’ service with the call to action ‘book a valuation’. Facebook series advising venders how they can help to sell their house quickly.
Vendor Acquisition
Comms
Valentines themed emails to vendors who had a valuation previously but not come onto the market with us and buyers who have not found a property with us.
Fallen out of love with your home?
Sent to 646 Vendors Clicks 3 to Valuation landing page
Struggling to find a home you truly love?
Sent to 14014 Buyers Clicks 123 to Valuation landing page
Upsell and Cross-sell
Mortgage Requests
Social Media
Promoting Lomond Furnishing Solutions and targetting landlords, venders and tenants.
Promoting My Account to landlord, sellers and buyers.
SOURCE Mortgage Requests Revenue Website 3 £105.00 Rightmove 22 £770.00 On The Market 7 £245.00 Zoopla 17 £595.00 Total 49 £1715.00
Metric DJ Alexander Sign up - Direct from website 869 Login from 'welcome' email 2899 Total logins 3889 Valuations 12 Viewing feedback submitted 137 Landlord Retention My Account
Landlord Retention
Social Media
Continuously promoting the best rental properties we have available to ensure they recieve maximum exposure online. A Facebook series advising tenant why renting can be better than buying. Therefore, encouraging tenants to consider their situation and potentially resulting in more tenant interest in our rental properties.
Landlord Retention
Comms
The Landlord Journal - Sent to Landlords every other month with the aim to inform, engage with our brand and provide unique investment opportunities both locally and nationally via our network.
Sent on 15/1/24
Clicks 67 - Hot Topic 678 - Tax Return Guide
- My Account Page 289 - Property Clicks 27 - Podcast
127
Sent to 9160 Landlords
Landlord Retention
Comms
The Landlord Journal - With re-design. Sent to Landlords every other month with the aim to inform, engage with our brand and provide unique investment opportunities both locally and nationally via our network.
Unsubs reduced by 10% and the new LL Journal was our lowest unsubscribed marketing email of the Q.
Clicks to read the hot topics increased by 809%
Sent on 28/3/24
Sent to 9149 Landlords
Clicks
609 - Hot Topic
- Region Properties
- Email to Team 57 - MyAccount
- The Buy to Let Broker
152 - Properties 38
26
15
Landlord/Vendor Re-engagement
Social Media
A Facebook series advising landlords how they can boost their kerb appeal to tenants and encouraging them to enquire about our property management services.
Landlord journal post promoting the hot topic of Aberdeenshire being a hotspot for investments.
Brand Awareness
Social Media
Users reached across all social media platforms
Facebook: 31,757
Instagram: 14,844
LinkedIn: 5,625
Total: 52,226
Top performing posts
Brand Awareness
Social Media
Collaborating with a local Glasgow florist to offer our followers a discount code for Mother’s Day.
Promoting our client testimonials and success stories.
Facebook series advising top posts for first time buyers
Brand Awareness
Social Media
Lomond awards post celebrating our winner and the great work they’ve done over the last year.
Lomond Quarterly Insights reel post on LinkedIn providing our audience with market updates, business updates etc.
UK House Price Index
Coverage Count: 10 articles
AVE: £2,904.48
Reach: 816,763
Ed Phillips PR
Interest Rate
Coverage Count: 14 articles
AVE: £17,105.76
Reach: 119,500
Total Coverage: 27 articles
Total AVE: £22,352.4
Total Reach: 938,352
Budget
Coverage Count: 3 articles
AVE: £2,342.16
Reach: 2,089
Future FTB House Prices
Coverage Count: 11 articles
AVE: £4,458.24
Reach: 216,880
How much? A baby born today may have to pay more than £500,000 for its first home
Easter Road
Names
Coverage Count: 5 articles
AVE: £1,232.61
Reach: 49,304
The Easter-Related Road Name That Has Seen House Prices Hop By 315% In A Year
Analysis undertaken by Lomond, a UK estate and letting agency group, suggests that by the time a child born today reaches the age of 31 (the average age of a first-time buyer), the average price of a first home will be £503,584, an increase of 111.9%.
‘It seems quite unbelievable that a baby born today could face paying half a million pounds for their first home, but you would probably have thought the same 30-odd year ago had someone told you the price of property today,’ says Ed Phillips, Lomond CEO
Total Coverage: 16 articles
Total AVE: £5,690.85
Total Reach: 266,184
The latest research by Lomond, one of the UK’s largest estate and letting agency groups, has revealed that one Easterrelated road name has seen a 315% annual increase in the average sold price
Lomond PR
