PERSONAL SUMMARY Multidisciplinary creative with over 20 years experience who can offer a versatile range of skills with maturity and confidence. Organised, with great attention to detail I’m capable of directing and managing projects, prorities and teams from concept to completion. Strong communication skills and good time keeping ensure deadlines are hit and business drivers met. I started out, at Landor Associates London, in the field of graphic design and have a deep understanding of branding, advertising and marketing. I have a strong grasp of brand strategy, printing techqniques and design methodologies. Now in the digital era, my experience goes beyond design for print, well into the realms of website, UX and digital design. I understand the process of creating sites, email campaigns, social media marketing and the tools to deliver these. I am at my strongest when working on briefs that require my incieative, to get stuck into whatevers thrown at me and run with it, managing the full project, roadmap and deliverables. A friendly, positive can-do personality with a sense of humour I’m quick to hit the ground running and build a rapport with both colleagues and clients. I have embraced working in an agile environment and understand its values and principles. I enjoy working in collaboration and learning from others. I am open to learning new tools, disciplines and skills for the task at hand. I work with the latest creative software, cloud-based technologies and social media platforms.
CLIENTS Work with businesses of all shapes and sizes. From start-ups to established global organisations, marketing and PR businesses, design agencies and in-house marketing teams. Including:
CONTACT 07986 86 46 31 laura@lollydesign.com
PORTFOLIO laurahersey.myportfolio.com laurahersey
QUALITIFICATIONS BA Hons, 2.1 Visual Communications in Graphic Design Kent Institute of Art & Design BTEC Diploma, Distinction Foundation Studies in Art & Design South East Essex College of Art & Technology BTEC National Diploma, Merit Design for Print Barking & Dagenham College
TECHNICAL EXPERTISE • Adobe Creative Suite; XD, Photoshop, InDesign, Illustrator, Acrobat, Premiere Rush, Lightroom • Management tools; Jira, Slack, Asana, Trello, Xero • Social Media tools; Canva, Facebook Business • HTML • Google Suite applications; Analytics, Web Designer, Slides, Docs, Sheets • Keynote, PowerPoint, Word, Excel • Printing; Litho, digital, dynamic • Methodologies; Kanban, Agile, Waterfall, Sprints