IDEAS DRIVE EVERYTHING
WELCOME!
Here are some details about our business and capabilities.
A little bit about me:
ABOUT
I am a second-generation designer, working nationwide via the internet. I grew up producing Slurpee cups and other items for my dad as he did projects for the former Southland Corporation (7/11). I was trained by working professionals in college who gave me superb insight into real world business and trade practices. I have since won a few awards and have worked in both ad agencies and “in-house” in corporate marketing departments. I am a member of the local design club, the D.S.V.C. My claim to fame is the original Blockbuster Videos logo and brand.
I am a jack-of-all-trades by experience, but a branding specialist at heart.
My slogan is, “Ideas Drive Everything”
Services
• Advertising
• Art Direction
• Branding
• Branding & Identity
• Brand Guides
• Brochures
• Collateral
• Concept Development
• Concept Generation
• Copy Editing
• Corporate Branding
• Corporate Identity
• Creative Direction
• Creative Services
• Creative Strategy
• Digital Design
• Direct Response
• Email Marketing Design
• Graphic Design
• Illustration
• Image Manipulation
• Layout
• Logo Design
• Marketing Communications
• Naming
• Packaging
• Photography
• Photo Restoration
• Posters
• Pre-Press
• Social Media
• Typography
• User Experience Design
• User Interface Design
• Ux/Ui
• Video Editing
• Video Production
• Web Design
Skills in Years
(As of this publication date)
Creative Director: 10
Art Director/ACD: 22 years
Designer: 40 years
B2B: 25 years
B2C: 14 years
Skills and Experience:
• Production experience: 41 years
• Directing photo shoots: 36 years
• Press checks: 35 years
• Ad Agency experience: 17 years
• In-house experience: 18 years
• Worked under brand guides: 15 years+
• Vendor Management: 37 years
• Video Production: 7 years
College trained and experienced with illustration, typography, color theory
Technical skills:
Adobe Creative Cloud: 10+ years
• InDesign: 15 years
• Illustrator: 15 years
• Photoshop: 25 years
• After Effects: 4 years
• Premiere: less than 1 year
• Final Cut & Apple Motion: 2 years
• Figma: 1 year
• XD: 2 months
• Dreamweaver: 2 years
• Acrobat: 25 years
• Marketo assets: Email/Landing Page/microsite/social graphics: 3 years
• Office (including Powerpoint): 10+ years
• HTML & CSS: working knowledge
• Mac & PC experience
• Experiential design (trade shows) 27 years
• Slack: 2 years
• Video production: 4 years
Creative skills:
• Team collaboration: 41 years
• Brainstorming: 36 years
• Digital asset creation: 24 years
• Brand standard compliance: 31 years
• Presentation/speaking: 25 years
• Concept to final execution: 39 years
Soft skills: Management: 7
Mentoring: 5 years
Project Management software:
29 years
• Jira
• Wrike
• RoboHead
• Workfront
• TargetProcess
• Advantage/Webvantage
• Aprimo
BRAND SAMPLES
(See much more on the website)
BRAND SAMPLES
(See much more on the website)
Portfolio sites
Samples, creative rationales and descriptions for each piece are detailed on these sites.
Retail site Logo Hammer
Full body of work site
Twitter (now X): @leedean01
YouTube
Pintrest
Behance
Git Hub
Upwork
Dribbble
Financial arrangements
Hourly
The published hourly rate remains at $75/hour, the same as it’s been for several years.
Please contact us for a cost estimate.
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