Adaptation of logos past, present and future

Adaptation of Logos: Past, Present and Future Logo is the most visible part of the brand’s identity and excellent logos make great first impression. Logos determine how the business is perceived in terms of its values and quality standards. As businesses have evolved, so have the logos. Certain logo designs, that were in vogue in the past, seem outdated now. The power and appeal of some logo designs never diminishes with time. Timeless logo design trends represent consistency without being boring.

Here's a look at the logo design trends from the past, the present and the future.

The Past : Logos have evolved drastically from the 1950s to the 1970s. In 1909 and 1930 Shell logo resembled the actual features of a shell. In 1948 Shell introduced their iconic red and yellow colors on the shell design enhanced with bold shadows giving it a rugged appeal. It was the first time when the name of the company appeared in white fonts on a yellow background.

Shell's logo in 1971 most closely resembles its current logo. In the present logo the borders have smooth lines, the shell imprints have straight lines and the company name is not visible.

The overall changes make the logo look simpler. Shell has continued to evolve its logo and the design they have embraced is simplistic.

The Present : Logo in modern times has set the bar high especially with the evolution of new technologies. Flat designs are certainly dominating the picture. Simplicity and smoothness are the two most appealing elements in logo design that reigns strong. The less distraction in a logo, the more memorable it is. Corporate logos like Google and Microsoft strongly embrace the flat designs. Flat designs are clean and offer high engagement for the consumers.

Form simplification is the dominating trend in the market. Form simplification uses logo design with simple stylistic elements, simple typography and flat colors without any gradations. It is the simplicity of the design which is eye catching. The core purpose of the logo is to be driven by purpose and practicality. The logos are usually popular and well received as they are most easily understood.

• Airbnb was launched as AirBed & Breakfast in 2008, then rebranded as Airbnb. The company exchanged its visually busy logos for streamlined, simple designs.

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In 2013 Spotify, the music streaming company simplified its logo to a green circle encasing three lines, reminding us of a speaker.

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Dropbox's initial logo was a 3D blue cardboard box, which symbolized storage. In 2013, dropbox changed its logo to an opaque blue box.

In 2014 PayPal's logo was refreshed and the two-tone double P was used.

Hand-drawn logos convey authenticity, exude warmth and charm. The uniqueness of which is unlikely to be reproduced with computer graphics. Hand-drawn logos often have the ability to come across as a bit more personal, out of the box, original and engaging. Instead of limiting oneself to a selection of pre-existing fonts designers use hand lettering, which is customized to reflect the vision of the business.

Hand writing creates a deep personal connection between the logos and consumers. Such logos seem authentic and relatable. There are plenty of logo designs to choose from. Simple and smooth logo design is popular now.

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The Future : Innovation in technology will change the landscape of logo design as we see it today. Logos are resilient and they have the ability to adapt with changing times. Custom logo design will continue to get popular.

Logo Design India

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