Abide by These Money-Saving Steps for Your Next Brochure Let’s face the truth – you cannot be online always. Even if the modern technologies and handy gadgets have made life way easier, often it’s more convenient to hang onto a piece of paper which is greatly designed and rich in content. Take for instance, during a face-to-face discussion with your client, isn’t it easy to pass a leaflet or brochure? This apart, as an effective promotional tool a good brochure can step up your company.
Size of the brochure: The first step is to talk to discuss the size of your brochure with the designers that you are planning to hire. Make sure you attend the discussion before the paste-up or layout is built. A vertical layout should top your priority list if you are looking for a clear visibility. The information containing the city or states, pertinent or subject must be displayed bodily within the upper 2-3 inches of the brochure. An ideal brochure should be folded “4 x 9” for proper rack display.